DIAGNOSTIC TEST in TLE 12 ENTREPRENEURSHIP

Directions: Read the questions carefully and choose letter of the correct answer.

1. The entrepreneurs who create new ideas are called ______________.

a. Innovative b. Imitating c. Fabian d. Drone
2. The entrepreneur who lives on the labor of others is called __________.
a. Drone b. Fabian c. Imitating d. Innovative
3. These are entrepreneurs who are to follow the path shown by innovative entrepreneurs.
a. Innovative b. Imitating c. Social Entrepreneurs d. Fabian
4. Which of the following does not belong to the group?
a. Skills management b. Risk taking c. Conduct research d. Make no changes with his product
5. Entrepreneur means:
a. Risk taker b. To undertake c. To research d. To improve standard of living
6. It is a personality factor which means “doing things even before being told.”
a. proactive b. perseverance c. persuasion d. initiative
7. It is a personality factor which means convincing customers to buy the product.
a. Proactive b. Persuasion c. Self-confidence d. Risk-taker
8. Which of the choices is NOT part of the environmental factors?
a. Political b. Weather condition c. Climate d. Family background of the manager
9. All except one does NOT belong to the group. Which one is it?
a. Unfair trade practices b. Strikes c. Political protest d. Product
10. The entrepreneur who is skeptical about the changes in the company is called
a. Fabian b. Social entrepreneur c. Drone d. Imitating
11. It is the process of considering, evaluating, and pursuing market-based activities that are believed to be advantageous for the firm.
a. Opportunity – seeking b. Opportunity – seizing c. Opportunity – screening d. Sources of opportunity
12. This is essential to opportunity – seeking which allows the entrepreneur to see things in a positive and optimistic light in the midst of
crisis or difficult situations.
a. Entrepreneurial mind frame c. Entrepreneurial heart flame
b. Entrepreneurial gut game d. Entrepreneurial heart frame
13. It is the ability of entrepreneur that can sense without using the five senses, also known as intuition.
a. Entrepreneurial mind frame c. Entrepreneurial heart flame
b. Entrepreneurial gut game c. Entrepreneurial heart frame
14. One of the essentials of entrepreneur’s opportunity – seeking that refers to the driven passion of an individual.
a. Entrepreneurial mind frame c. Entrepreneurial heart flame
b. Entrepreneurial gut game d. Entrepreneurial heart frame
15. What variable of societal environment includes income level and employment rate?
a. Economic forces b. Sociocultural forces c. Political forces d. Technological forces
For questions 6 and 7 refer to the following statements:
a. Preferences and tastes of the customers easily change.
b. The buyer has the potential for backward integration.
c. The cost of switching the supplier cost is minimal.
d. Product differentiation is highly noticeable.
16. Which are the factors of the substitute product that pose a great threat in the industry environment?
a. A, B, C, D b. A and C c. A and D d. B and C
17. Which are the factors that influence the buyer to have a less threats because of the bargaining power?
a. A only C. b. A and C c. A and D d. B and C
18. They are the ones who pay cash in exchange for your goods and services.
a. Buyers b. Competitors c. Sellers d. Suppliers
19. The intensity of rivalry among existing firms is characterized to the following factors except one:
a. Diversity of rivals b. Number of competing firms c. Characteristics of the products or services
d. The product represents a high percentage of the buyer’s cost
20. The following are the forces competing within the industry except one:
a. Potential new entrants and Substitute Products b. Buyers and Suppliers
c. Rivalry among Existing Firms d. Needs and Wants
21. What is the relationship between unique selling proposition and value proposition?
a. a framework of each business industry b. meets your competitors needs wants
c. persuades another to exchange money for a product or serviced. connected with only one particular thing
22. The following variables are to be considered in behavioral segmentation, except
a. perception b. brand concept c. reaction d. benefits
23. What is the function of Value Proposition?
a. used to power up sales b. used to convince customer to purchase a particular product or services.
c. help customers buying habits d. provide value to your customers
24. Give an example in promotion using Value Proposition and Unique Selling proposition.
a. with the slogan “Langhap Sarap” b. ordinary sari-sari store c. multinational business d. fruit shake stand
25. ___________________ will determine possible customers in one locality.
a. Market design b. Market strategy c. market research d. market size
26. The term behavioral segmentation refers to:
a. divided based on consumers b. divided in terms of how customers’ think and believe
c. divided according to geographical location d. divided according to customers behavior pattern as they interact with a company
27. What is market size?
a. Tangible things that can be seen b. Size of arena where the entrepreneur will play their business
c. The most important part to the success of the company d. Another variation of segmentation marketing.
28. These are considered favorable indicators for doing business in that particular location.
a. structure of the segment b. capability of the business c. size and growth of the segment d. segmentation marketing
29. This selects the type of customer requirement
a. service requirement b. service-oriented c. service responsibility d. service fulfillment
30. This refers to how you sell your products or services to your customer.
a. Value proposition b. Unique selling proposition c. Selling proposition d. Marketing concept
31. The following are tips for the entrepreneur on how to create an effective unique selling proposition to the target customers, except;
a. Identify and rank the uniqueness of the product or services characteristic
b. Be very specific c. Keep it short and simple d. Completeness of proportion
32. Geographic segmentation refers to:
a. Divided according to geographical location b. Divided based consumers.
c. Divided in terms for customers think and believe d. All of the above
33. Service requirement is a/an ___________________ thing or product that cannot be touched but customer can feel he fulfillment.
a. Tangible b. Intangible c. Service d. Output
34. Tangible things that can be seen refers to
a. Service requirement c. customer requirements b. Output requirement d. Entrepreneur’s output
35. What is the first step in conducting strategic marketing?
a. Estimate the potential market b. Estimate the customers who are probably dislike to buy your product
c. Estimate the market share d. Estimate business funding.
36. It is the process of gathering, analyzing and interpreting the information about the product or the services to be offered for sale in the market,
the market and about past, present and any potential consumers for the products.
a. Data Gathering b. Primary Research c. Secondary Research d. Market Research
37. A data gathering technique where it can be moderated to group interviews and brainstorming sessions that provide information on
user’s needs and behaviors.
a. Personal Interview b. Focus Group Discussion b. Survey d. Data Gathering
38. A data gathering technique where it can be done via direct mail, over the phone, internet or e-mail.
a. Data Gathering b. Survey c. Focus Group Discussion d. Personal Interview
39. It is one of the most reliable and credible ways of getting relevant information from target customers
a. Primary Research b. Secondary Research c. Interview d. Data Gathering
40. It is the most common way to gather data with the use of questionnaires or interview schedule.
a. Interview b. Focus Group Discussion c. Survey d. Data Gathering
41. It is a set of controllable and interrelated variables composed of product, place, price and promotions that a company assembles to
satisfy a target group better than its competitor.
a. Price b. Marketing Mix c. Product d. Packaging
42. The amount that a customer pays for to enjoy it.
a. Price b. Marketing Mix c. Product d. Packaging
43. An item that is produced to satisfy the needs of a certain group of people.
a. Price b. Marketing Mix c. Product d. Packaging
44. It is a tangible product. Its example includes tires, MP3 players, clothing and etc.
a. Branding b. Positioning c. Goods d. Place
45. It can be intangible or tangible as it can be in the form of services or goods.
a. Price b. Marketing Mix c. Product d. Packaging
46. The way your product or service appears from the outside.
a. Price b. Marketing Mix c. Product d. Packaging
47. A marketing model that modifies the 4Ps model.
a. Packaging b. 7 P’s Model c. Marketing Mix d. People
48. Responsible for every element of your sales, marketing strategies, and activities.
a. Packaging b. 7 P’s Model c. Marketing Mix d. People
49. This refers to how a business creates awareness in the market.
a. Place b. Brand Name c. Services d. Promotion
50. It is intangible. Its example includes hair salons and accounting firms.
a. Place b. Brand Name c. Services d. Promotion

Prepared By: Checked By:

Jo Ann L. Tapeño
Head Teacher III
Date checked: 8/ 26/2022
Jaypee M. Ademe Marilyn D. Monfero
Special Science Teacher I Teacher II

Good Luck and God Bless!!!

 TABLE OF SPECIFICATION

Numbe
Number of
LEARNING COMPETENCIES r of Percentage
Items
Item Placement
Days
Introduction to Entrepreneurship
Analyze the market need;
TLE_ICTAN11/12PC-Ia-1 8 24% 12 1-12

Recognize a potential market

TLE_ICTAN11/12PC-Ia-1 8 26% 13 13-25

Market Research
* Recognize a potential market
(TLE_ICTAN11/12PC-Ia-1) 8 24% 12 26-37

7 P’s of Marketing and Branding

* The Marketing Mix (7P’s) in Relation to
the Business Opportunity
(CS_EP11/12ENTREP-0h-j-10)
8 26% 13 38-50
* Developing a Brand Name
(CS_EP11/12ENTREP-0h-j-11)
TOTAL 32 100% 50 50
Answer Key in Diagnostic Examination in ENTREPRENEURSHIP 12

1.A 43.C
2.A 44.C
3.B 45.B
4.D 46.D
5.B 47.B
6.D 48.D
7.B 49.D
8.D 50.C
9.D
10.A
11.A
12.A
13.B
14.C
15.A
16.C
17.D
18.A
19.D
20.D
21.A
22.B
23.B
24.A
25.C
26.D
27.B
28.C
29.A
30.B
31.D
32.A
33.B
34.B
35.A
36.D
37.B
38.B
39.C
40.C
41.B
42.A