Prepared by: Lorence R.

Tayco
I. OBJECTIVES
At the end of the lesson, the students should be able to.
1. Cognitive - Understand the role of communication in shaping
society and global dynamics

2. Affective - Reflect on the ethical implications of

communication in a connected world

3. Psychomotor - Discuss real-world examples of how

communication has influenced global events and cultures.

II. SUBJECT MATTER

Topic: Impact of Communication in society and in the world.

III. REFERENCE/RESOURCES

IV. PROCEDURE

A. PRELIMINARY TEACHER’S ACTIVITY STUDENT’S ACTIVITY

ACTIVITY

A1. Prayer “Good morning class! “Good morning sir!

Please all stand up to start
our day with a prayer.”

“Dear heavenly father, “In the name of the

Thank you Lord for the father .. Amen.”
safe travel thank you for
this opportunity that you
gave us, also thank you
Lord for giving us a
beautiful day, praying Lord
that you give us wisdom
especially for reporters on
this day, in Jesus name we
pray. Amen.”

A2. Checking of “Please say present as I

Attendance call your name.”

A3. Classroom Observation “Please pick up the pieces

 of trash and arrange your
chairs.”

B. REVIEW “Good morning once “Yes we are ready!”

again! Are you ready for
our lesson today?”

“Before we proceed let’s

have a recap from our last
lesson”

C. MOTIVATION

D. DISCUSSION "Let’s proceed to our

discussion. Today, we're
going to explore the
fascinating role of
communication in
shaping societies and the
world. From the way we
interact with each other
to how entire nations
communicate, the impact
of communication is
everywhere. Let’s start by
thinking about how
communication has
evolved over time."

"Let’s hear some of your

thoughts. How has (Students share their
communication evolved?" insights)

"Great observations! As
we can see,
communication has
undergone significant
transformations,
influencing not just how
we talk but how we live."

“Let me start by asking

how do you “Sir, I communicate by
communicate?” verbal”

“Sir, I communicate by
using messenger or social
media”

“Sir, I communicate by
written and body
language”

“Very good! People have

different ways on how to
communicate, even deaf
people know how to
communicate by using
sign language. The babies
also know how to
communicate through
body language.”

“Now, let’s discuss what

are the impact of
communication to our
society and to the world”

Communication is the
process of exchanging
information, ideas,
thoughts, and feelings
between individuals or
groups. It is a fundamental
human activity that
facilitates interaction and
connection within society.
Communication can occur
through various means,
including verbal, non-
verbal, written, and digital
forms.

In the contemporary world,

communication has
evolved significantly due
to technological
advancements, leading to
a more interconnected and
globalized society. The
impact of communication
extends beyond individual
interactions, influencing
societies, cultures,
economies, and global
relations.

1. The Role of
Communication in
Shaping Society
Communication is the
backbone of society. It
shapes social structures,
norms, and relationships.
Here are some key ways in
which communication
impacts society:

a. Cultural Exchange
and Social
Integration:

Cultural
Exchange:
Communication
facilitates the
sharing of cultural
practices, beliefs,
and values between
different
communities. This
exchange helps in
promoting
understanding and
tolerance among
diverse groups. For
example, the spread
of music, food, and
fashion trends
across borders is a
result of effective
communication.

Social Integration:
Communication
plays a crucial role
in integrating
individuals into
society. Through
education, media,
and interpersonal
interactions, people
learn societal norms,
values, and
expectations. It
helps individuals
understand their
roles and
responsibilities
within their
 communities.

b. Influence on
Public Opinion and
Social
Movements:

Public Opinion:
Communication,
particularly through
mass media and
social media, shapes
public opinion on
various issues. News
outlets, social media
platforms, and
influencers have the
power to sway public
perception and
create awareness on
important matters.
For example,
campaigns for social
justice,
environmental
protection, and
public health rely
heavily on effective
communication to
mobilize support.

Social
Movements:
Communication has
been instrumental in
the rise of social
movements.
Historical
movements, such as
the Civil Rights
Movement, and
modern ones, like
#MeToo or Black
Lives Matter, have
gained momentum
through strategic
communication. The
ability to
disseminate
information quickly
and widely has
allowed these
movements to
garner global
attention and
support.
 c. Political
Communication
and Governance:

Political
Campaigns:
Communication is
central to political
processes. Political
campaigns use
communication
strategies to reach
voters, convey
messages, and build
support. Politicians
rely on speeches,
debates,
advertisements, and
social media to
connect with the
electorate.

Governance:
Governments use
communication to
inform citizens about
policies, laws, and
public services.
Transparency and
accountability in
governance are
maintained through
effective
communication
channels.
Additionally, public
feedback and
participation in
governance are
made possible
through open
communication.

2. Communication’s
Impact on Global
Relations
In the global arena,
communication plays a
pivotal role in international
relations, diplomacy, and
global events.

a. Diplomacy and
International
Negotiations:

Diplomacy:
 Diplomacy relies on
communication to
negotiate and
resolve conflicts
between nations.
Diplomatic
communication
involves careful use
of language, cultural
sensitivity, and
strategic messaging
to maintain peaceful
international
relations. Diplomatic
cables, summits,
and negotiations are
all forms of
communication that
shape global politics.

International
Agreements:
Communication is
essential in forming
international
agreements and
treaties. Effective
communication
ensures that all
parties understand
the terms and
conditions, leading
to successful
collaborations.
Examples include
climate agreements
like the Paris
Agreement and
trade deals like
NAFTA.

d. Global Conflicts
and
Peacebuilding:

Global Conflicts:
Communication can
both exacerbate and
mitigate conflicts.
Propaganda and
misinformation can
fuel conflicts, while
diplomatic
communication and
peace talks can help
de-escalate
tensions. Media
coverage of conflicts
 also influences
global perception
and involvement in
peace efforts.

Peacebuilding:
Peacebuilding efforts
rely on
communication to
promote
reconciliation,
dialogue, and
mutual
understanding
between conflicting
parties.
Organizations like
the United Nations
use communication
strategies to
mediate disputes
and foster peace in
conflict zones.

e. Globalization and
Cultural
Homogenization:

Globalization:
Communication
technologies, such
as the internet and
satellite
communications,
have accelerated
globalization by
connecting people
and businesses
across the world.
This has led to the
creation of a global
marketplace and the
spread of ideas and
innovations at an
unprecedented rate.

Cultural
Homogenization:
While globalization
has facilitated
cultural exchange, it
has also led to
concerns about
cultural
homogenization,
where dominant
cultures overshadow
local traditions and
identities. The
 widespread
consumption of
Western media and
cultural products is
an example of how
communication can
contribute to cultural
homogenization.

3. Economic Impact of
Communication
Communication has a
profound impact on the
global economy,
influencing everything
from marketing to
international trade.

a. Advertising and
Consumer
Behavior:

Advertising:
Communication is at
the heart of
advertising, where
businesses convey
their products and
services to
consumers. Effective
advertising relies on
persuasive
communication to
influence consumer
behavior and drive
sales. In the digital
age, targeted
advertising through
social media and
search engines has
become a powerful
tool for businesses.

Consumer
Behavior:
Communication
shapes consumer
behavior by
providing
information and
creating brand
perceptions. Word-
of-mouth
communication,
online reviews, and
social media
influence
consumers'
purchasing
 decisions.

b. Global Trade and

Market Trends:

Global Trade:
Communication
facilitates global
trade by connecting
buyers and sellers
across borders.
International trade
agreements,
shipping logistics,
and financial
transactions all
depend on effective
communication.
Digital
communication
platforms have
made it easier for
businesses to enter
global markets and
expand their reach.

Market Trends:
Communication
technologies, such
as real-time data
analytics and social
media monitoring,
allow businesses to
track market trends
and consumer
preferences. This
information helps
companies adapt to
changing market
conditions and stay
competitive.

c. Corporate
Communication and
Reputation
Management:

Corporate
Communication:
Companies use
communication
strategies to build
and maintain their
brand image.
Corporate
communication
includes public
relations, investor
relations, and
 internal
communication with
employees. A strong
communication
strategy is essential
for a company’s
success and growth.

Reputation
Management: In
the digital age,
reputation
management has
become a critical
aspect of corporate
communication.
Companies must
navigate the
challenges of social
media, where
negative news can
spread quickly.
Effective
communication
helps manage crises
and maintain a
positive public
image.

4. Ethical Implications
of Communication
With the power of
communication comes the
responsibility to use it
ethically. The ethical
implications of
communication are
particularly important in a
globalized world where
information spreads
rapidly and widely.

a. Misinformation
and Fake News:

Misinformation:
The spread of
misinformation and
fake news has
become a significant
challenge in the
digital age. False
information can
mislead the public,
create panic, and
damage reputations.
It is essential for
communicators,
 including journalists,
social media
influencers, and
public figures, to
verify information
before sharing it.

Critical Thinking:
Educating the public
on media literacy
and critical thinking
is crucial in
combating
misinformation.
People must be able
to critically evaluate
the information they
receive and identify
credible sources.

c. Privacy and Data

Protection:

Privacy Concerns:
The digital age has
raised concerns
about privacy and
data protection.
Communication
technologies collect
vast amounts of
personal data, which
can be misused or
exploited. Ethical
communication
practices require
transparency about
data collection and
respect for
individuals’ privacy.

Regulations:
Governments and
organizations have
implemented
regulations, such as
the General Data
Protection
Regulation (GDPR) in
Europe, to protect
individuals' data and
ensure ethical
communication
practices.

d. Responsible
Communication in
Crisis Situations:
 Crisis
Communication: In
times of crisis, such
as natural disasters,
pandemics, or
political unrest,
communication
plays a crucial role
in managing the
situation.
Responsible
communication
involves providing
accurate
information,
avoiding panic, and
ensuring that the
public is informed
and prepared.

Ethical Dilemmas:
Communicators
often face ethical
dilemmas in crisis
situations, such as
balancing the need
for transparency
with the potential to
cause harm. It is
essential to prioritize
the well-being of the
public while
maintaining integrity
and trust.

E. ACTIVITIES

F. VALUING 1. In your own opinion (the students will give

what is the their different insights)
importance of
communication in
shaping society

Conclusion
G. Communication is a
GENERALIZATION powerful tool that has
 shaped societies, cultures,
economies, and global
relations. Its impact is
evident in every aspect of
life, from everyday
interactions to
international diplomacy.
However, with this power
comes the responsibility to
communicate ethically and
responsibly, especially in a
world where information is
rapidly disseminated
across borders.

Understanding the impact

of communication on
society and the world is
crucial for navigating the
complexities of modern
life. As communicators,
individuals must be aware
of the influence they wield
and strive to use
communication as a force
for positive change in the
world.

H. Evaluation
“Get one whole sheet of paper and answer the question in essay form”
Essay: What are the pros and cons of communication?

Rubrics: Content 50%

Grammar 25%
Organization of Ideas 25%
Total 100%
I. Assignment (In a long bond paper)
Create a poster about different forms of communication.

Rubrics: Content 50%

Creativity 35%
Originality 15%
Total 100%