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LESSON Purposive Communication

Purposive communication

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Pacalso Mark Roldan Vizcarra
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35 views4 pages

LESSON Purposive Communication

Purposive communication

Uploaded by

Pacalso Mark Roldan Vizcarra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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LESSON 4: COMMUNICATING IN A MULTICULTURAL SOCIETY AND WORLD

Multicultural Communication concentration focuses on the dynamics of communication


across cultures. It explores not only what happens when people of two different cultures meet,
but also what happens when people from a variety of cultures and ethnicities come together in
one organization, community or country. Digital technology has helped erase the notion of
territorial boundaries between countries, gradually eroding the idea of the term nation as it
does so. People we once considered strangers are now friends and co-workers, creating the
need for people who are multiculturalists—persons respectful of and engaged with people from
distinctly different cultures. Also, globalization has made it possible for someone to
understand how other culture goes about their day. With television and movies, cultural barriers
are becoming less prevalent. Being able to communicate effectively and frequently with friends
across the planet helps people understand each other’s cultures a little better.
Culture is the sum total of values, beliefs, behaviors, customs, and attitudes that differentiate
one society from another. The elements of culture include values and attitudes, religion,
communication, language, and society. All these elements interact with each other and cause
an impact in communication.
It is the lens through which we see the world.

Many people perceive culture to be the root of communication challenges. When people from
two different cultures try to exchange information, the way they speak, their body language or
their mannerisms can be interpreted differently by the other person. The way people approach
problems and how they participate in communities is all influenced by culture.

The Cost of Cultural Ignorance: Communicators who fail to realize that persons from
different cultures may not look, think, or act as they themselves do run the risk of having those
with whom they interact judge them to be insensitive, ignorant, or culturally confused. Cultural
misunderstandings often lead to lost opportunities and increased levels of tension between
people. Recognizing and responding to differences among cultures allows for more
meaningful relationships. At the same time, we need to be mindful that not
everyone from a particular culture exhibits the same characteristics and
communication traits.

Thus, as a responsible speaker: you have to see your culture through the eyes of others or
v.v., and learn and consider your differences. Learning about such differences will help you (1)
appropriately respond to varied communication styles, (2) recognize the need to expand your
choices as a communicator, and (3) increase the effectiveness of your interactions with persons
of different cultures

LOCAL AND GLOBAL COMMUNICATION


Local Communication: is being able to communicate with the members of your local area. It
can either be in your local language (mother tongue), or a common language that you speak
within your town.
The global community: refers to the people or nations of the world, considered as being
closely connected by modern telecommunications and as being economically, socially, and
politically interdependent

CULTURAL AWARENESS AND SENSITIVITY


a. Cultural awareness - is knowing that there are multiple different cultures based on
religion, ethnicity, nationality, and other factors that have different attitudes and outlooks.

b. Cultural sensitivity - involves accepting those differences without insisting your own
culture is better, or that everyone should do it your way (Sherman, 2018).

CULTURAL AWARENESS & SENSITIVITY GUIDELINES


1. View human difference as positive and a cause for celebration;
2. Have a clear sense of your own ethnic, cultural, and racial identity;
3. Be aware that in order to learn about others, you need to understand and be prepared to
share your own culture;
4. Be aware of your own discomfort when you encounter differences in race, color, religion,
sexual orientation, language, and ethnicity;
5. Be aware of the assumptions that you hold about people of cultures different from your own;
6. Be aware of your stereotypes as they arise and develop personal strategies for reducing the
harm that they cause;
7. Be aware of how your cultural perspective influences your judgments about what
appropriate, normal, or superior behaviors, values, and communication styles are;
8. Accept that in cross-cultural situations, there can be uncertainty, and that uncertainty can
make you anxious. It can also mean that you do not respond quickly and take the time needed
to get more information;
9. Take any opportunity to put yourself in places where you can learn about differences and
create relationships; and
10. Understand that you will likely be perceived as a person with power and racial privilege
(or the opposite), and that you may not be seen as unbiased or as an ally.

Gender Sensitivity - This refers to the aim of understanding and taking account of the
societal and cultural factors involved in gender-based exclusion and discrimination in the most
diverse spheres of public and private life.
Gender-sensitive language: is the realization of gender equality in written and spoken
language.
- it is attained when women and men and those who do not conform to the binary gender system
are made visible and addressed in language as persons of equal value, dignity, integrity, and
respect.
GENDER-NEUTRAL WORDS
1. Ancestors, forebears (instead of forefathers)
2. Artificial, manufactured (instead of man-made)
3. Average/ordinary person (instead of common man)
4. Chair, chairperson, coordinator (instead of chairman)
5. Courteous, cultures (instead of ladylike)
6. First-year student (instead of freshman)
7. Flight attendant (instead of stewardess)
8. Human resources (instead of manpower)
9. legislator, representative (instead of congressman)
10. Mail carrier, letter carrier, postal worker (instead of mailman, postman)
11. people, human beings (instead of mankind)
12. person, individual (instead of man)
13. Police officer (instead of policeman)
14. Solidarity (instead of brotherhood)
15. To operate, to cover, to staff (instead of to man)

CHECKLIST FOR GENDER REVISIONS


a. Have you used man or men or words containing one of them to refer to people who may
be female? If so, consider substituting another word.
b. If you have mentioned someone’s gender, was it necessary to do so? If you identify
someone as a female architect, for example, do you (or would you) refer to someone else as a
male architect? And if you then note that the woman is an attractive blonde mother of two, do
you mention that the man is a muscular, square-jawed father of three? Unless gender and
related matters – looks, clothes, and parenthood – are relevant to your point, leave them
unmentioned,
c. Do you use any occupational stereotypes? Watch for the use of female pronouns for nurses
and male ones for scientists.
d. Do you use language that in any away shows lack of respect for either sex?
e. Have you used him, him, his, or him to refer to people who may be female?

Political correctness - is used to describe language, policies, or measures that are intended
to avoid offense or disadvantage to members of particular groups in society.

SOME WORDS THAT MAY BE USED FOR POLITICAL CORRECTNESS ARE AS


FOLLOWS:
1. academic dishonesty (instead of cheating)
2. aesthetically challenged (instead of ugly)
3. black (instead of negra)
4. comb-free (instead of bald)
5. differently abled (instead of disabled)
6. drug dependent (instead of drug addict)
7. dysfunctional family (instead of broken home)
8. economically marginalized (instead of poor)
9. elderly, senior (instead of old)
10. ethnically disoriented (instead of dishonest)
11. Hearing impaired (instead of deaf)
12. Informal settlers (instead of squatters)
13. Intellectual disability, intellectual development disorder (instead of mental retardation)
14. Intellectually impaired (instead of stupid)
15. Little people (instead of midget) 16. Morally challenged (instead of a crook)
16. Nondiscretionary fragrance (instead of body odor)
17. Outdoor urban (instead of homeless)
18. People of mass (instead of fat) 22
19. Rape survivor (instead of rape victim)
20. Sexually dysfunctional (instead of perverted)
21. Socially misaligned (instead of psychopath)
22. Technologically challenged (instead of computer illiterate)
23. Vertically challenged (instead of short)
24. Visually challenged (instead of blind)

Note: Make a research on various cultural and intercultural modes of communication


like words, gestures, and images used to show respect.

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