ESTHETICS

Un iv e r s it i
TEKNOLOGI INTERNATIONAL
GROUP BERHAD

SWOT
ANALYSIS
1 MARCH - 15 AUGUST 2023
INDUSTRIAL
TRAINING
REPORT AT
EIG
MANAGEMENT
SERVICES SDN
BHD
e s th e tic s . in te r n a tio n a l g r o u p

NUR ATIQA BINTI HAIROL

2021166713
BACHELOR OF BUSINESS
ADMINISTRATION (HONS)
FINANCE (BA242)

INTERNSHIP REPORT
 EXECUTIVE SUMMARY ii

SCUTIVE SUMMARY
The experience brings me to the tangible feeling of reality in life. Six months o f Internship
Training (IT) in Esthetics International Group Berhad (EIG) shows me how it feels like to be in
the phase o f adulthood. I'm working at one o f EIG's member companies, EIG Management
Services Sdn. Bhd. that is located at Bukit Jelutong, Shah Alam. The IT started on March 1st and
ended on August 15th. Without any experience in the working field, I began to work as an intern
in this company. This IT, as well as this report, is required for my bachelor's degree. I am
majoring in Finance. After completing our courses in various fields o f study, students are free to
decide on a variety of reputed corporate organisations to gain real-world experience. The
objectives o f the study are to gain a better understanding and analyse the company based on the
SWOT Analysis. This report is prepared only by using secondary data.

This report is divided into six major sections. The first topic of this study is an introduction to
the Student's Profile which contains the latest resume. Next, the second topic is the company’s
profile. The subtopics included in this topic are the short briefing about the company, the
members of EIG, slightly detailed about EIG ’s profitability performance, the list of EIG ’s board
o f directors, the corporate vision, mission, and core values, and, the products and services offered
by EIG. Moreover, the third topic is focusing on the training’s reflection which includes the
details o f the activities, any benefit gained, and knowledge. Moreover, the crucial part explained
the SWOT Analysis and recommendations. The recommendations are designed using the SWOT
matrix based on the listed analysis. In the last part, a conclusion is summarised from the analysis
o f the entire study.

INDUSTRIAL TRAINING REPORT

 ACKNOWLEDGEMENT m

ACKNOWLEDGEMENT
First and foremost, I would like to thank Allah SWT for His guidance and blessings. Due to Him,
I managed to complete this report even though I have been through tons o f hardship in finishing
this report. Since I must work and at the same time I am responsible for this report. This report
is for the subject o f Internship (MGT666), which is the final evaluation requirement to end my
journey toward this Bachelor’s Degree.

This report has helped me gain tons o f knowledge as I must analyse the company based on the
SWOT analysis. Moreover, this industrial training helped me to prepare to face the working force
and the slightest meaning o f adulthood. Furthermore, I would like to convey my heartfelt
appreciation and gratitude to my advisor, Puan Maizatul Saadiah Mohamad. It is because I have
gained guidance that can assist me through the difficulty and responsibilities o f preparing and
completing this report.

Furthermore, I am very grateful to my supervisor, Vicky Law, for the chance and her faith in me
to participate as a Finance Intern in the company. Also, I received cooperation from a handful of
individuals while finishing this industrial training. Thus, I would like to express my gratitude to
Ms. Jane, Ms. Nursyazira, and Ms. Intan Zurina for their valuable support and guidance
throughout my internship.

From the moment I arrived, my co-workers were willing to introduce themselves and make me
feel comfortable. They were always willing to share their expertise and knowledge, and they
were very patient in answering all of my questions and assisting me in better understanding the
company and industry. The staff members were always kind and helpful in guiding me regarding
any requirements or issues I had. I am delighted for the opportunity to work with such a
committed and professional team.

Thank you so much, sincerely from the bottom o f my heart.

INDUSTRIAL TRAINING REPORT

 TABLE OF CONTENTS IV

TABLE OF CONTENTS
EXECUTIVE SUMMARY...............................................ii

ACKNOWLEDGEMENT.............................................. iii

TABLE OF CONTENTS............................................... iv

LIST OF TABLES........................................................... v

1.0 STUDENT PROFILE............................................. 1

2.0 COMPANY’S PROFILE..................................... 3

2.1 BOARD OF DIRECTORES (BOD)................... 5

2.2 VISION, MISSION, CORE VALUES................. 6

2.3 PRODUCTS/SERVICE OFFERED..................... 7

3.0 TRAINING'S REFLECTION............................. 11

3.1 SUMMARY OF INDUSTRIAL TRAINING

ACTIVITIES............................................................. 14

4.0 SWOT ANALYSIS.......................................... 24

5.0 DISCUSSION AND RECOMMENDATION...25

5.1 DISCUSSION.................................................25

5.1.1 Strengths............................................... 25

5.1.2 Weakness............................................. 26

5.1.3 Opportunities........................................27

5.1.4 Threats.................................................. 28

5.2 RECOMMENDATION...................................30

6.0 CONCLUSION............................................... 33

REFERENCES............................................................. 34

APPENDICES............................................................ 36

INDUSTRIAL TRAINING REPORT

 LIST OF TABLES v

LIST OF FIGURES
Figure 1 Resume Page 1................................................. 1
Figure 2 Resume Page 2 ................................................ 2
Figure 3 EIG's Details...................................................... 3
Figure 4 Members of EIG............................................... 4
Figure 5 EIG's Board of Directors.................................. 5
Figure 6 EIG's Mission, Vision and Core Values....................................................... 6
Figure 7 Several Clinelle Products.............................................................................7
Figure 8 Several Nurish Organiq Products............................................................... 7
Figure 9 Products Distribution by EIG........................................................................ 8
Figure 10 Products Distribution by EIG...................................................................... 9
Figure 11 Products Distribution by EIG..................................................................... 10
Figure 12 SWOT Analysis...........................................................................................24
Figure 13 SWOT Matrix 30

L IST OF TABLES
Table 1 Esthetics International Group Berhad
Profitability Ratio.......................................................... 5
Table 2 Summary of steps when preparing the
payment (account payable).................................. 12
Table 3 Summary of Activities in March............... 15
Table 4 Summary of Activities in April................... 17
Table 5 Summary of Activities in May...................20
Table 6 Summary of Activities in June..................22
Table 7 Summary of Activities in July......................................................................23

INDUSTRIAL TRAINING REPORT

 STUDENT PROFILE

1.0 STUDENT PROFILE

’tffSsSiiilSi’' ' ’” ______

NUR ATIQA BINTI HAIROL

FINANCE INTERN

Address Shah Alam, Selangor

Phone (+60) 19 306 9156
Email nuratiqaliairol@gmail.com

CAREER OBJECTIVES

Finance student searching for a company that can utilise my analytical and maths knowledge during an
internship period. Looking to explore my career options to enhance my capacity for teamwork and organisation
ability. Strong interpersonal, the capacity to multitask effectively and the ability to work under pressure. An
enthusiastic person with a strong desire to work in the finance department.

EDUCATIONAL BACKGROUND
UiTM Kampus Bandaraya Melaka (March 2021 - Present)
Bachelor of Business Administration (Hons) Finance
GPA: 3.94, CGPA: 3.74

UiTM Kampus Alor Gajah (June 2018 - February 2021)

Diploma in Business Studies
First Class with CGPA: 3.68

Sijil Pelajaran Malaysia (SPM) (December 2017)

Technical Science
Sekolah Menengah Taman Selayang
2A, 5B, 1C

AWARDS & ACHIEVEMENTS

Fourth Place (January 2023)
FS A Poster Competition Number Analysts

Bronze Award (June 2022-J u ly 2022)

Virtual-Melaka International Intellectual Exposition (V-MIIEX)

First Place (May 2022)

Virtual Video Competition Investment Ace (VVCIA) 2022

Dean’s Award during Degree Study (July 2021, July 2022, February 2023)

Dean’s Award during Diploma Study (December 2018, June 2019, July 2020, February 2021)

CONTRIBUTIONS
Activities Bureau (January7 6, 2023)
Money Sense Competition

Protocol Bureau (December 10, 2022)

Leveraging ENT FIN & Innovation Towards Future

Multimedia and Publicity Bureau (June 2022)

• Programme: Fly High! Careers in Financial Securities
• Programme: Hotel Professional Etiquette

Figure 1 Resume Page 1

INDUSTRIAL TRAINING REPORT

 STUDENT PROFILE 2

SKILLS

Interpersonal Skills • Multitasking skills

• Time management skills
• Attention to detail

Computer Skills • Microsoft Office - Word, Excel, PowerPoint

Others • Video Editing, Adobe Photoshop (Advanced Beginner)

REFERENCES
Nurhaslinda binti Hashim,
Program Coordinator BA242/Senior Lecturer,
UiTM Kampus Bandaraya Melaka,
nurhaslinda@uitm.edu.my,
06-285 7108

Figure 2 Resume Page 2

INDUSTRIAL TRAINING REPORT

 COMPANY’S PROFILE 3

1
EIG’S ADDRESS SECTOR

LOT 11 J A L A N A S T A K A
DETAILS U 8 /8 8 , BUKIT
JELU TO N G ,S E K S Y E N
CONSUMER PRODUCTS
AND SERVICES

1
U8, 4 0 1 5 0 S HAH A LA M ,
S E LA N G O R D A R U L
EHSAN
ESTHETICS
IN T E R N A TIO N A L GROUP
BERHAD'S LOGO
C O M P A N Y ’S W EBSITE OPERATION HOUR

h ttp s ://w w w .e s th e tic s g r 8:00 A . M - 5:00 P.M

o u p .c o m /
(LU NCH : 1 2 :0 0 P .M . -
01 :00 P .M .)

Figure 3 EIG's Details

Esthetics International Group Berhad Moreover, the company also operated

(EIG), a consumer products and services international which are at Thailand,
company located at Bukit Jelutong, Shah Singapore, Philippines, Hong Kong,
Alam. EIG consists o f several company Indonesia, and Brunei. With a broad
members which are EIG Management distribution network reaching more than
Services Sdn. Bhd, EIG Dermal Wellness 1,800 independent professional salons in

J Sdn. Bhd., EIG Pharma Asia Sdn. Bhd, the area, EIG is among the leaders in
EIG Hair Care Sdn. Bhd., EIG ECommerce developing and distributing professional

J Sdn. Bhd. and Asterspring International beauty and wellness products in ASEAN
Sdn. Bhd.. and Hong Kong (Annual Report 2022,
2022).

The company has stabilized in the

1 industries with almost 38 years of

J experience in the beauty and wellness.

Since March 2004, EIG has been listed on

J the Bursa Malaysia Securities Berhad Main

Market.

J INDUSTRIAL TRAINING REPORT

 COMPANY’S PROFILE 4

EIG Management
Services Sdn Bhd
EIG Dermal Wellness i
Sdn Bhd
EIG Pharma Asia Sdn
Malaysia Bhd
(HQ)
EIG Hair Care Sdn Bhd

EIG ECommerce Sdn

Bhd
Asterspring
International Sdn Bhd

Singapore EIG Global Pte Ltd

Thailand EIG (Thailand) Co Ltd

Regional Pt EIG Dermal Wellness

Indonesia
Indonesia

Philipines EIG Philipines Inc.

EIG Dermal Wellness

Brunei
(B) Sdn Bhd
EIG Dermal Wellness
Hong Kong
(HK) Ltd

Figure 4 Members o f EIG

Moreover, EIG profitability performance showed poor performance for the past three years. The
company profitability ratio performances show a downturn trend from the year 2020 to 2022.
The profitability is measured by using the ratio o f return on equity (ROE) and return on assets
(ROA). Both ROE and ROA must be greater than 50% to indicate that the company’s
profitability performance is good. In Table 1 both percentages of ROE and ROA drop drastically
to a negative figure. This is because the company generated a low profit throughout the years
which from RM 5,612,000 in 2020 to -RM 6,129,000 in 2022.

INDUSTRIAL TRAINING REPORT

 COMPANY’S PROFILE 5

In brief, ROA is used to identify if management earned sufficient profit from its assets. This ratio
is important for determining how successfully a company's finances have been used. Better
performance indicates the high value o f ROA because the return rate is higher. Meanwhile, ROE
also known as own capital profitability, is a ratio used to calculate net profit after tax using own
capital and generating net profit accessible to investors or owners. ROE demonstrates
management's success or failure in maximizing shareholders' return on investment and
emphasizes the return on income relative to the amount invested (Choiriyah et al., 2021).

Table 1 Esthetics International Group Berhad Profitability Ratio

Profitability Ratio 2020 2021 2022

Return on Equity (ROE) 3.0% 1.2% (3.7%)
Return on Assets (ROA) 1.9% 0.8% (2.3%)

Sources: Esthetics International Group Berhad Annual Report 2022.

2.1 BOARD OF DIRECTORIES (BOD)

Figure 5 EIG's Board o f Directors

INDUSTRIAL TRAINING REPORT

 COMPANY’S PROFILE 6

2.2 VISION, MISSION,

CORE VALLES

Figure 6 EIG's Mission, Vision and Core Values

MISSION
• Product and service innovation
• People oriented
• Performance driven and profit
sustainability

VISION
A leading and respected beauty
and wellness company in ASEAN
and Hong Kong, Bringing Out the
01
Best in You

CORE VALUES
To bring out the best in everyone
and everything we do, we are
committed to our seven core
values (PERFECT) as individuals,
and as a company.

P.E.R.F.E.C.T
• Passion
• Entrepreneurship
• Results Focus
• Fulfillment for our people
• Excellence in all we do
• Collaborative Genius
• Trust

INDUSTRIAL TRAINING REPORT

 COMPANY’S PROFILE 7

2.3 PRODUCTS/SERVICE OFFERED

Figure 7 Several Clinelle Products

Esthetics International Group Clinelle----------------------------

Berhad (EIG) owned two is established in 2004. Clinelle
products of the Fast-Moving
Consumer Goods (FMCG)
clinelle is a combination of the terms
clinical and elle, which means
which are Clinelle and Nurish light.
Organiq. Moreover, EIG Nurish Organiq------------------
distributing seven different
overseas brands which are also
Nuris ft is no. 1 Halal Brand in Malaysia,
infused with organic and all­
beauty and wellness products. O R G A N IQ natural ingredients.

Figure 8 Several Nurish Organiq Products

The leading worldwide brands including a FMCG - Herbacin, professional hair care equipment
- Good Hair Day (ghd), professional skincare - Dermalogica, professional haircare - Davines,
natural mineral cosmetics - Jane Iredale, and essentials oils - Tisserand Aromatherapy, are all
distributed exclusively by EIG. Additionally, EIG develops and distributes a brand o f internal
supplements called Bioxil Innertreats which contain safe and effective ingredients to enhance
inner wellbeing. Furthermore, Asterspring International (AS) has 33 outlets all around Malaysia.
The outlets are located in six states in Malaysia. Some treatments offered by AS are aroma
soothing treatment, serenity renewal treatment, light energy treatment, and much more
(AsterSpring Malaysia, n.d.).

INDUSTRIAL TRAINING REPORT

 COMPANY’S PROFILE 8

Worldwide brands distributed by EIG’s:

DERMALOGICA
Professional skincare-----------------------------------------------------
This brand has been providing professional-grade skin care since
1986 and was started by a skin therapist, Jane Wurwand. So, we
understand how to design tailored skin care products that work not
d e r m a lo g ic a just today but for life.

Figure 9 Products Distribution by EIG

HERBACIN
Personal care products
heRBacin
Established in 1905 by two German pharmacists. One of
Germany's oldest brands, having been in the herbal personal
care industry for over 115 years and bringing high-quality
herbal cosmetics to life.

h e ttBocfn
/ferfae* iFcuti/ic.
, x. -J /feirC*.

B P
W iii '
U >

INDUSTRIAL TRAINING REPORT

 COMPANY’S PROFILE 9

bioxil
Figure 10 Products Distribution by EIG

BIOXIL INNERTREATS
Health supplements----------------------

Provides a 100% natural daily enzyme drink, VitalZyme, that

aids in overall wellbeing. With the evolution of research and
technology, VitalZyme now delivers a combination o f up to
126 fruits and plants in each handy serving.

JANE IREDALE
J THE SKIN CARE MAKEUP" Skin care makeup--------

This beauty product believes “Beauty That Can”. Jane Iredale

envisioned a makeup that was benefiting the skin more than
25 years ago, with skin-loving benefits, equal parts clean
ingredients, and no-fade performance. Their no-compromise
formulas combine, skincare science with strong natural
ingredients to deliver complexion benefits as well as the
strength of long-wear performance.

INDUSTRIAL TRAINING REPORT

 DAVINES
Professional haircare
Mr. Gianni and Mrs. Silvana Bollati invented Davines in Parma, Italy, in davines
s u s t a in a b le b e a u ty
1983. The company begins as a research laboratory that specialised in the
production of high-quality hair and skin care products. Davines is founded
in 1993 as a beauty product brand aimed towards professionals.

if'iuttlibth'l'iiuSS

' GOOD HAIR DAY

— (GHD)
IHF*’' Professional hair care
~ equipment-----------------------
In 2001, three entrepreneurs from Yorkshire introduced a
revolutionary new hair styling product to women all
around the world. With the respect and allegiance o f an
army o f committed stylists, ghd swiftly established a cult­
like status across the country.

TISSERAND
AROMATHERAPY
Essential o il------------------------
An essential oil specialist firm that uses
aromatherapy to improve people's health,
well-being, and lifestyle. We know
essential oils like no one else, and we use
them professionally in everything we do.

tlSStKANO-
T IS «JAN D ‘

Figure 11 Products Distribution by EIG

 TRAINING’S REFLECTION 11

The industrial training required for UiTM degree students is 24 weeks, and I begin my internship
on the 1st o f March. This internship ended on August 15th . EIG ’s headquarter is operated as same
as the most o f the companies out there, which is from 8 a.m. and until 5 p.m. However, the
operation hour is flexible, where the workers must arrive at least by 09:30 a.m. It only operated
in weekdays; thus, I am working only on Monday to Friday. While for the lunch hour is from 12
p.m. to 1 p.m. As a finance student, I am assigned to the finance department. In EIG Management
Services Sdn. Bhd., the finance team is divided into two teams, the Malaysia Team and the
Regional Team. Therefore, I was positioned in Malaysia Team.

On the first day of the industrial training, I was assisted by Catherine Khor for a short briefing
regarding the company and an office tour with the other new workers. Before I started working
in this company as an intern, I received the offer letter from the company, showing my allowance
for each month is RM800. Furthermore, the staff get the meal benefit where we can cut off RM3.

During the first two months o f the internship training, I temporarily replaced a staff on paternity
and maternity leave, Ms Farah. Therefore, I was assigned to do some of her work that allows by
the manager for me to handle in the meantime. Ms Farah is a Finance Assistant responsible for
EIG Pharma Asia Sdn. Bhd. (EIGP), which she is assisting Ms Jane Tee. As can be seen in the
summary of activities, up until week 9 o f the industrial training, I was busy as there were tons of
different works that required to complete. Furthermore, if I do not have any work to manage
(during the first nine weeks) and starting week 10, I am also assisting the others in M alaysia’s
team, Ms Nursyazira which she handles EIG Haircare Sdn. Bhd. (EIG HC) with EIG D em al
Wellness Sdn. Bhd. (EIG DW) and Ms Intan Zurina handling the Asterspring International Sdn.
Bhd. (AS).

In short, most of the work that I do during this internship period are updating the daily sales of
EIGP and Isispharma, which I must update the sales for the previous date of the current date in
Excel (the data are getting from email and the company’s database, SAP), every Friday or end
the day of each week I must prepare the report of Isispharma customer ageing and Isispharma
weekly sales. Moreover, I also need to make a payment, where the details are explained further
in Table 2. The table shows the summary o f the payment steps to do so it can show the differences
between one and another. Also, I must respond to the phone call and emails. They may request
invoices and the latest stock list or update the SAP for the new price by the Procurement team.

INDUSTRIAL TRAINING REPORT

 TRAINING’S REFLECTION 12

Furthermore, more details on the work assigned to me during the industrial training are described
further in Table 3 to Table 7. The tables consist of the summary of the activities throughout my
internship period.

Nevertheless, after the return of Ms. Farah, I mostly helped Ms. Intan Zurina handle the EIG's
members company, AS. In general, I needed to download the bank statements o f debit and credit
cards, the Ezpay for Maybank Banking Berhad (MBB) and payment advice reports from HSBC.
Including the MBB Amex and RHB transactions. AS have 33 outlets all around Malaysia. Right
after I have downloaded the statements, I need to key in all the transactions in Excel accordingly;
if MBB credit card, debit card and Ezpay, need to key in the Excel of MBB Visa and Master,
while HSBC in the HSBC Visa and Master. Also, same goes for Amex transactions. Moreover,
I sometimes give a task to double-check the staff parking claim according to the AS outlets' staff
and at the end of the month, key in the journal voucher in the SAP for the collection payments.

Ways o f Types of
Steps
payment payment
1. Prepared the PV in the SAP.
ACH Credits 2. Upload the payment in bank.
3. Move the folders for payments approval (and update the
Inter-Co excel).
Transfer 4. Update the cash book (excel).
1. Prepared the PV :
Manual a. Overseas payment - Excel.
b. In country payment (Malaysia's vendor/supplier)
-S A P .
Priority
2. Upload the payment in bank.
3. Move the folders for payments approval (and update the
excel).
4. Update the cash book (excel).
1. Prepared the PV in the SAP.
2. Generate the giro listing (excel).
3. Move the folders for payments approval (and update the
Upload ACH Credits excel).
4. Update the cash book (excel).
5. Once approved by the manager, upload the payment in
bank by upload the csv excel file.
1. Prepared the PV in the SAP.
2. Make the payment in website (mySST or LHDN).
SST or Tax
Website 3. Move the folders for payments approval (and update the
instalment
excel).
4. Update the cash book (excel).

Table 2 Summary o f steps when preparing the payment (account payable)

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 TRAINING’S REFLECTION 13

Usually, every payment is compensated during the middle o f the month. Types of payments
made are ACH Credits, priority and inter-co transfers. The payment is also divided into two ways
to process, which are manual payments and upload payments. To be precise, there are slightly
different ways when processing the payment. Briefly, for the manual payment, the payment
voucher (PV) must be prepared using Excel for overseas payments or generated directly using
the company's system (SAP) if the supplier is from Malaysia. Meanwhile, the upload payments
must prepare the PV using SAP as the Giro listing (Excel) is easily generated directly by the
system. Thus, when making the payments in the bank must upload using the CSV file (Excel).

INDUSTRIAL TRAINING REPORT

 TRAINING’S REFLECTION 14

3.1 SUMMARY OF INDUSTRIAL

TRAINING ACTIVITIES
1st March - 7th March
• On boarding schedule by the Human Resources Department on 1/3
and 7/3.
o Briefing on the company's policy.
o Office tour.
• Guidance from Intan Zurina:
o Key in the Visa and Master of HSBC and MBB for Jan’23
in the company's system (SAP).
o How to key in the MBB Visa and Master transactions in the
excel.
• Guidance from Nursyazira on how to:
o Download the statement of account for customers of EIG
March 2023 HC - SAP.
Week 1 o Make a payment using the online banking (HSBC).
• Guidance from Jane Tee on how to:
o Create the PV in the SAP (account payable).
o Update the cash book by referring the SAP - outgoing
payments.
o Update the price of products in SAP [as received email from
Procurement Team],
o Download the pending payment invoice in the SAP
(requested in the email).
• Learn on how some of the payment voucher (PV) must recorded
manually or using the SAP.

8th March - 14th March

• Guidance from Nursyazira on how to:
o Make a payment to LHDN by using the website.
o Deal with reject payment from bank (what document
needed to attach to get another payment approval).
• Guidance from Jane Tee on how to:
o Create the sales order in the SAP (received in email).
o Update the cash book as received payment from customers.
o Update the daily sales in the excel.
March 2023 o Email the sales per week and customer ageing report
Week 2 (format in Excel and the data generated by the SAP).
• Sorting the consignment notes based on the invoices (TNTT).
• Finishing to upload the rejected payment in the online banking.
• Prepared for payments (upload payment for staff claim and
suppliers, manual payment, priority payment and inter-co transfer).
• Update the daily sales in the excel.
• Double check the softcopy of promoter claims for Feb’23.
• Create A/P invoices in the SAP for the promoter claims.

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 TRAINING’S REFLECTION 15

15th M arch-21 st March

• Lipdate the daily sales in the excel.
• Upload payment in bank for the suppliers' payments.
• Creating new account for new Isispharma customers in the SAP.
• Double check the softcopy of summary of expenses and staff claims
for February 2023.
• Create the A/P invoices in the SAP for the staff claims.
• Prepared and emailed the Excel of Isispharma weekly sales and
March 2023 Isispharma customer ageing.
Week 3 • Create A/P invoice in the SAP for Vendor: Zuellig Pharma based
on the invoices.
• Create A/P invoice in the SAP for Vendor: Guardian based on the
invoices.
• As received payment in bank, update the cash book and offset in
the SAP.
• Key in the ‘batch/serial numbers' for the goods receipt PO
(Purchase Order) in the SAP.

22nd M arch-28 th March

• Update the daily sales in the excel.
• Prepared for payments (overseas suppliers, SST, inter-co transfer
and upload payments for staff claim and suppliers).
• Creating new account for new Isispharma customers in the SAP.
March 2023
• Key in the goods receipt PO in the SAP.
Week 4
• Update the SAP for the incoming payments.
• Prepared and emailed the excel of Isispharma weekly sales and
Isispharma customer ageing.

Table 3 Summary o f Activities in March

29th March - 4 th April

• Update the daily sales in the excel.
• Prepared for payments (overseas suppliers), only prepared the PV
and draft in bank as need for the book rate details from bank.
• Key in the batch number for Dermalogica based on PO.
• Learn on how to generate the daily sales report if does not receive
in bank.
• Creating new account for new Isispharma customers in the SAP.
March/April 2023 • Update the SAP for the incoming payments.
Week 5 • Update the AS parking claim for Dec’22, Jan’23 and Feb’23 in the
Excel.
• Sorting the AS Telekom bill (hardcopy) based on outlets.
• Create A/P invoice for Telekom Malaysia in the SAP (bill charge
of Feb’23 and Mar’23).
• Sorting the consignment note based on company (EIGP, EIG HC,
EIG DW, AS).
• Update the payment terms for a customer in the SAP.

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 TRAINING’S REFLECTION 16

• Sorting the consignment notes according to the invoices for TNTT,

City Link and GDEX (EIG HC and EIG DW).
• Emailed the requested statement of account and invoices for some
customers.
• Key in the journal vouchers in the SAP for (AS):
o HSBC and Atome. o Hoolah and Grab QR.
o EGHL and GHL. o Duit Now Mar’23.
o AMEX RHB, AMEX o Tipalty Mar’23.
MBB, MBB. o Cash MBB Mar’23.

5th April - 11th April

• Update the daily sales in the excel.
• Key in the Consumable Stock Balance as at 31/3/23 in the excel
based on the data from SAP (EIGP):
o Stock transfer.
o Supplier stock inventory list.
• Updating the cash book - incoming payments.
• Sorting the consignment notes (TNTT) according to the invoices
for the date 31/3.
• Create the A/P invoice in the SAP for TNTT.
• Prepared the payments value date on 10/4 for the payments of
upload, priority, tax instalment and overseas supplier.
• Update the SAP for the incoming payments.
• Update the inter-co price in the SAP for certain item (product).
• Prepared and emailed the excel of Isispharma weekly sales and
April 2023 Isispharma customer ageing.
Week 6 • Create the A/P invoice for Vendor, Zuellig based on the invoices in
the SAP.
• Creating new account for new Isispharma customers in the SAP.
• Prepared the payments value date on 12/4 for upload and priority.
• Make the payment for tax instalment in website on 10/4.
• Update the cash book for the payment value date on 12/4.
• Update the inventory item with a new price in the SAP (as
requested by the Procurement team).
• Amend one payment for inter-co transfer, redo all the steps (refer
Table 2).
• Respond to a call request for stock list; generate the latest stock list
as at 11/4.
• Double check the staff claim form for Mar’23.
• Create the A/P invoices for the staff claims in the SAP.

12th April - 18th April

• Update the daily sales in the excel.
• Continue key in the A/P invoice for Vendor, Zuellig, Guardian,
April 2023
Watsons in excel (draft before key in the SAP).
Week?
• Generate the statement of accounts as requested (by email) for
certain customers in the SAP.

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 TRAINING’S REFLECTION 17

• Prepared payments for the suppliers (upload and manual payment),

inter-co transfer, priority (overseas).
• Double check the hardcopy of promoter claims for Apr’23 (1st
batch on 12/4, 2nd batch on 13/4 and 3rd batch on 14/4).
• Create the A/P invoice for the promoter claims.
• Update the cash book as received payments from customers.
• Update the SAP for incoming payments.
• Double check the staff claims (softcopy) (1st batch on 12/4 and 2nd
batch on 17/4.
• Create the A/P invoices for the staff claims.
• Creating new account for new Isispharma customers in the SAP.
• Create the A/P invoice:
o For vendor, Zuellig (Aeon, Guardian and Watson’s - A&P
Charges).
o For vendor, Guardian.
o For vendor, Wats on ’s.
• Key in the products unit price based on latest price in SAP record
for certain suppliers (as requested) in the excel.
• Prepared and emailed the excel of Isispharma weekly sales and
Isispharma customer ageing.
• Update the excel for stock return to warehouse (EIG DW).
• Key in the inventory transfer for the stock return in the SAP.
• Key in the goods receipt - destruction stock return from Zuellig.
• Prepared for the payment value date on 27/4 (priority); just
prepared the PV and update the cash book.

19th A pril-25 th April

• Generate the daily sales in website as does not receive in the email.
• Update the daily sales in the excel.
• Prepared for the payments (upload payment for the R&D staff
claim and suppliers).
• Save template for an overseas payment in bank with the value date
of 27/04.
April 2023
• Responding to email or call: request for latest stock list and
Week 8
invoices (generate in the SAP).
• Update the cash book as received payment from customers.
• Double check the staff claim (hardcopy).
• Create the A/P invoice in the SAP for the staff claim.
• Hari Raya Holiday - 20/04/23 until 26/04/23.

Table 4 Summary o f Activities in April

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 TRAINING’S REFLECTION 18

26th April - 2nd May

• Update the daily sales in the excel.
• Prepared for payments (manual and upload).
• Responding to email or call: request for latest stock list and
invoices (generate in the SAP).
• Prepared for SST payment.
• Update the RS price in the SAP for the staff purchase.
• As received payment from customers:
o Update the cash book.
o Update in the SAP - incoming payments.
• Update in the SAP for the promoters claim (offset) - outgoing
April/May 2023
payments.
Week 9
• Update the cash book - Promoter claim for Mar’23.
• Key in the goods receipt PO in the SAP.
• Generate the Isispharma Ageing as at every Friday's date and
Isispharma weekly sales (in the SAP).
• Sorting the invoices from Telekom (according to which branch, for
Mar’23 and Apr’23).
• Create an A/P invoice in SAP for the vendor, Telekom Malaysia.
• Labour Day - 1st May.
• Sorting the Unifi bill charges (invoices) for Apr’23.

3rd May - 9th May

• Create the A/P invoice in the SAP for Vendor, Telekom Malaysia
(bill charges of Apr’23).
• Key in the journal voucher for AS - Apr’23:
o GHL. o Hoolah.
o HSBC and MBB (Visa and o Grab.
Master Transactions). o Tipalty.
o AM EX-RHB and MBB.
• Sorting the consignment notes based on companies.
• Wesak Day - 4th May.
• EIG HC:
o Creating new account for new customers in the SAP.
o Sort the consignment notes based on the invoices.
May 2023 o Update the sales in the SAP - incoming payments.
Week 10 • EIG DW:
o Double check the credit notes requisition.
o Double check the stock return (hardcopy) — damages stock
(from MRA) to warehouse for disposal (Sept and Aug’22).
• Download the credit card transactions (MBB) dated 28/4-7/5 for 30
branches of AS.
• Key in all the credit card transactions in the excel (Visa and
Master).
• EIG Raya Lunch held by the Human Resources (HR) department -
9/5.
• Download the Amex transactions (MBB) dated 27/4-8/5 for 23
branches of AS.
• Key in the Amex transactions in the excel for 13 branches of AS.

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 TRAINING’S REFLECTION 19

10th May - 16th May

• Continue key in the Amex transactions for 10 branches of AS.
• EIG HC:
o Cross check the daily collection; recorded in the excel and
proof of payments in pdf.
o Offset in the SAP the customers (daily) collection - the
incoming payments.
o Download the AR Credit Memo in the SAP - 65 files
(Prompt Payment) and 6 files (TAP).
• EIG HC & EIG DW:
o Generate “The summary of offset payment to SAP system
for staff purchase - Mar’23-Apr’23” in the excel.
o Offset in the SAP (the staff purchase).
o Cross check the commission claims (in the excel with the
hardcopy).
o Double check the staff claim (hardcopy).
• Make a copy of the pdf file of sales submission FY2023 for one of
May 2023 AS outlet, Straits Quay Penang; to generate the Excel of gross sales
Week 11 statement.
• Copy + paste the total sales for each month (from a pdf to the excel)
for SQP annual gross sales statement (Apr’23-Mar’23).
• For 33 outlets of AS. Run and download the Transactions of:
o MBB Ezpay 18 statements, 11/5-14/5,
o MBB Credit and Debit Card dated 11/5-14/5,
o HSBC (payment advice report) dated 12/5-15/5.
• Key in all the transactions in the Excel accordingly; MBB and
HSBC, Visa and Master (May’23).
• Offset the collection payment Visa and Master for HSBC and MBB
dated 11/5-14/5.
• EIGP:
o Double check the staff claims for May’23.
o Double check the promoter claims Apr’23.
• Do the assigned course on “Code of Conduct” and “New Password
Policy” in the company’s website.

17th M ay -2 3 rd May
• EIG DW:
o Double check the staff claim for Apr’23.
o Do internal reconciliation (to contra) in the SAP.
• For 33 outlets of AS. Run and download the Transactions of:
o Amex Transactions (MBB) dated 9/5-16/5,
o MBB Credit and Debit Card dated 15/5-17/5, 18/5-21/5,
May 2023 o MBB Ezpay dated 15/5-17/5, 18/5-22/5,
Week 12 o HSBC Visa and Master dated 12/5-15/5, 19/5-23/5.
• Key in all the transactions in the Excel accordingly; Visa and
Master, and Amex (May’23).
• Offset the collection payment of Amex (MBB and RHB) dated 9/5-
15/5.
• Offset the collection payment of Visa and Master of MBB and
HSBS dated 15/5-17/5, 18/05-21/05.

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 TRAINING’S REFLECTION 20

• Sort the consignment notes according to AS outlets (also based on

invoice) for GDEX.
• EIG HC & EIG DW:
o Sort the consignment note based on companies.
o Sort the consignment note based on invoices (GDEX) - EIG
DW.
o Sort the consignment notes based in invoices (TNTT, City
Link) - EIG DW and EIG HC.
• EIGP. Prepared for the payments:
o Hardcopy - manual: ACH and upload: staff claim.
o Softcopy - upload (suppliers) and priority.

24th May - 30th May

• Double check the parking claim for 24 branches of AS.
• For 33 outlets of AS. Run and download the Transactions of:
o MBB Amex MBB and RHB dated 17/5-23/5,
o MBB Credit and Debit Card dated 22/5-24/5, 25/5-28/5,
o HSBC Visa Master report dated 22/5-24/5,
o MBB Ezpay dated 23&24/5.
• Key in all the transactions in the Excel accordingly; Visa and
Master, and Amex (May’23).
• Offset the collection payment of Amex (MBB and RHB) dated
May 2023 17/5-23/5.
Week 13 • Offset the collection payment of Visa and Master of MBB and
HSBS dated 17/05-24/05, 23&24Z5.
• Sort the Unifi invoices based on its branches (AS).
• Create (15) A/P invoice for Telekom Malaysia in the SAP (AS).
• Create the Excel for one of AS branch (gross sales statement for
2018).
• Cross check the EIG HC payment statement (excel) with the
attached supporting files (invoices) (pdf).
• Key in the payments (details & amount) in EIGHC payment
voucher (excel).

Table 5 Summary o f Activities in May

31st M a y -6 th June
• For 33 outlets of AS. Run and download the Transactions of:
o MBB Credit Card and Debit Card dated 29&30/5, 31/5-5/6,
o MBB Ezpay dated 25/5-30/5, 31/5,
o MBB Amex dated 24/5-30/5,
May/June 2023 o RHB Amex dated 24/5-30/5.
Week 14 • Key in all the transactions in the excel (May’23 and June’23).
• Offset the sales collection MBB and HSBC Visa and Master (in the
Excel) dated 25/5-30/5.
• Offset Amex MBB and RHB dated 24/5-30/5.
• Do Internal Reconciliation (to contra) in the SAP.

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 TRAINING’S REFLECTION 21

• Save as pdf the credit notes for EIG HC customers.

• Cross check the collection sales (excel with proof of payment).
• Offset the EIG DW sales collection in the SAP dated 31/5 part 2
and 3.
• Key in the journal voucher in the SAP for:
o Amex MBS andRHB o HSBC - Visa Master
o Atome HSBC o MBB - Visa Master
o D uitNow-M BB o Cash - MBB, RHB, CIMB,
o eGHL OCBC
o ghl o Grab QR - OCBC
o Hoolah o Tipalty - HSBC
o Wallet-HSBC
• Public Holiday (5/6/23) - Yang Dipertuan Agong's Birthday

7th June - 13th June

• For 33 outlets of AS. Run and download the Transactions of:
o MBB Credit Card and Debit Card dated 6/6-7/6, 8/6-11/6,
o MBB Ezpay dated 31/5-6/6, 8/6,
o Amex MBB dated 30/5-6/6,
o Amex RHB dated 30/5-6/6,
o HSBC Visa Master Payment Advice dated 31/5-7/6, 8/6.
June 2023 • Key in all the transactions in the Excel (June’23).
Week 15 • Offset Amex MBB and RHB sales collection dated 30/5-6/6.
• Offset Visa and Master of MBB and HSBC sales collection dated
31/5-5/6, 6/6-8Z6.
• Double check the promoters claim for May 2023 (EIGP).
• Offset the sales collection of EIG HC in the SAP.
• Offset the sales collection of EIG DW (part 1&2) in the SAP.

14th June - 20th June

• Double check the EIG HC staff claim for May'23.
• Cross check the credit note requisition Excel with the A/R invoice
recorded in the SAP.
• For 33 outlets of AS. Run and download the Transactions of:
o MBB Credit Card and Debit Card dated 12/6-14/6, 15/6-
19/6,
o MBB Ezpay dated 9/6-14/6,
o HSBC Visa Master Payment Advice dated 9/6-15/6.
• Key in all the transactions in the Excel (June’23).
June 2023
• Offset Visa and Master of MBB and HSBC sales collection dated
Week 16
8/6-14/6
• Sort the hardcopy documents of CN, payments and cheque
(collections) according to company and types of documents (EIG
HC & EIG DW).
• Filing the hardcopy documents according to its years.
• Sort the consignment notes based on companies.
• Sort the consignment notes based on the invoices (GDEX, TNTT,
City-Link) for May'23.

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 TRAINING’S REFLECTION 22

21st June - 27th June

• For 33 outlets of AS. Run and download the Transactions of:
o MBB Credit Card and Debit Card dated 20/6-21/6, 22/6-
26/6,
o MBB Ezpay dated 15/6-21/6, 21/6-26/6,
o HSBC Visa Master Payment Advice dated 16/6-22/6,
o MBB Amex dated 14/6-21/6.
• Key in all the transactions in the Excel (June’23).
June 2023 • Offset sales collections Visa and Master of MBB and HSBC dated
Week 17 15/6-21/6, 22/6-26/6.
• Offset sales collection MBB Amex dated 15/6-22/6.
• Double check EIG Haircare staff claims May'23.
• Do the internal reconciliation (to contra) in the SAP (Credit note
for EIG HC).
• Download (86) credit note from A/R Credit Memo (pdf file
generated from the SAP).

Table 6 Summary o f Activities in June

28th June - 4th July

• 28/6-30/6 - Hari Raya Qurban (Unpaid leave and public holiday-
29/6).
• Key in the transactions of Credit and Debit Card, and Ezpay
(MBB) dated 27/6-29/6 (33 outlets-103 reports)
• Key in the MBB Amex transactions dated 27/6-28/6 (10 reports)
• Sort the Telekom invoice bill according to outlets (11 outlets)
• Create the A/P invoice in the SAP for Vendor, Telekom bill dated
June/July 2023 June'23
Week 18 • Key in the journal vouchers for June'23
o MBB Visa andMaster o Atome
o HSBC Visa and Master o Hoolah
o Amex MBB o Duit Now
o EGHL o Grab QR
o AmexRHB o HSBC Wallet
o GHL o Tipalty

5th July - 11th July

• Run and download the MBB transactions of Credit Card, Debit
Card, Ezpay and Amex dated 29/6-4/7 (220 pdf, 33 outlets), and
5/7-9Z7 (199 pdf, 33 outlets).
July 2023 • Key in the transactions in Excel MBB Visa Master July'23 and
Week 19 MBB Amex July'23 respectively.
• Do the summary to offset payment in the SAP for Staff Purchase
May-June'23 in the Excel for EIGDW and EIG HC.
• Offset the payment in SAP for EIG DW and EIG HC.

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 TRAINING’S REFLECTION 23

• Run and download HSBC Payment Advice Report dated 1/7-6/7

(18 reports).
• Key in the transactions in the Excel of HSBC Visa Master July'23.
• Offset the sales collection Visa dated 30/6-5/7 (33 outlets) and
Master dated 30/6-5/7 (33 outlets).
• Cross check the petty cash spend (hard copy) - claim to EIGHC.
• Sort the consignment notes based on companies.
• Sort the consignment notes based on invoices TNTT (EIG HC,
EIG DW).
• Offset the payment in SAP (outgoing payments) for AS's staff
claim paid dated 11/7.

12th July - 18th July

• Sort the consignment notes based on invoices City-Link (EIG HC,
EIG DW) - June’23.
• Run and download MBB transactions of Credit Card, Debit Card,
Ezpay and Amex dated:
o 10/7-12/7 (99 reports, 33 outlets),
o 13/7-16/7 (164 reports, 33 outlets).
• Key in the transactions in Excel MBB Visa Master July'23 and
MBB Amex July'23 respectively.
July 2023 • Run and download HSBC Payment Advice Report dated 7/7-13/7
Week 20 (23 reports).
• Key in the transactions in the Excel of HSBC Visa Master July'23.
• Offset the sales collection for MBB and HSBC Visa dated 5/7-12/7
(33 outlets).
• Offset the sales collection for MBB and HSBC Master dated 5/7-
12/7 (33 outlets).
• Offset the sales collection for MBB and RHB dated 10/7-12/7.
• Check the staff claims June’23 for EIG DW (19 claims) and EIG
HC (2 claims).

Table 7 Summary o f Activities in July

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 SWOT ANALYSIS 24

4 .0 SWOT ANALYSIS

STRENGTHS WEAKNESSES

H ig h q u a lity H igh p ric e s /c o s tly

p ro d u c ts . p ro d u c ts .

C le a r mission and
Low p r o fita b ility .
vision.

SW O T

In c re a s e pe ople 's E xisting c o m p e tito rs

p e rc e p tio n o f p re s e n t stro n g
b e a u ty life s ty le co m p e titio n .
and c re a te b ra n d
a w a ren ess. E xchan ge ra tes.

N ew m a rke t
segm ents or
o ffe rin g o th e r
service s.

ESTHETICS INTERNATIONAL GROUP BERHAD

Figure 12 SWOT Analysis

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 DISCUSSION AND RECOMMENDATION 25

5.0 DISCUSSION AND

III ■ -- ..... ........... . ........

RECOMMENDATION 1 ................

5.1 DISCUSSION
5.1.1 Strengths
a. High quality products.

Improving product or service quality is a key challenge for the business while
competing in global marketplaces. The utility or usefulness and a product’s
functions are frequently related to its quality. Quality is a factor in a product that
causes it to be valuable in relation to the aim for which the product is made
(Rachman, 2018). EIG is very concerned and puts tons of attention into
developing its products so it does not bring any harm to any of its users. For
instance, since it was founded in 2004, Clinelie has been committed to offering
products free of the 1600 known dangerous chemicals that may trigger skin
irritation, premature ageing and harm to skin health. Nonetheless, the business is
dedicated to sharing its dermatological legacy by using only effective natural
products to preserve the skin. Moreover, Nurish Organiq skincare is made with
100% organic ingredients and natural extracts that are free of dangerous
chemicals. It has undergone dermatological testing and is devoid of mineral oil,
artificial colouring, lanolin, SD-alcohol, sulphate, paraben, and comedogenic
substances.

b. Clear mission and vision.

Every company has a distinct goal and justification for being. This distinguishing
feature should be represented in mission and vision statements. The nature of a
company’s mission and vision might represent a competitive advantage or
disadvantage for the company (Djordjevic, 2021). EIG has a clear mission and
vision where the statements are straightforward to understand and acknowledge.
To be precise, EIG is focusing on offering their fellow customers beauty or
wellness products as displayed in their vision. Examples of products distributed
by EIG are skincare makeup from Jane Iredale, hair care products from Davines
and GHD, supplements and much more. Besides, they offer their customers

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 DISCUSSION AND RECOMMENDATION 26

wellness services, which are facial treatments. It is handled by the members of

EIG, Asterspring International. Moreover, they formulated their products by
offering two types o f brands, Clinelie and Nurish Organiq. This has explained
one o f their missions where it stated “Product and Service Innovation”. They
formulated their products and planned with the Research and Development
(R&D) department. To strengthen its vision and mission statements, EIG also
holds on to seven core values to strive for the best in everyone and everything
they do.

5.1.2 Weakness

a. High prices/costly products.

Pricing is believed to have significant effects on consumer buying behaviour

since the more a product is priced, the smaller the number o f units sold. On the
other hand, products sold at prices below the market rate will probably be sold at
higher volumes. Several researchers have found that price has become more
important and influences consumer purchasing behaviour (Zhao et al., 2021). The
products that are offered and distributed by EIG are partially pricey. Where the
range o f prices is approximately between RM50 to RM200, yet, it depends on
which product brands because Nurish Organiq has a slightly lower range of prices
which is approximately RM20 to RM50. Based on Akdogan (2021), the price
may influence the perceived worth o f a product, as well as the consumer’s
decision between several alternatives. Accordingly, the price is very effective in
customer preferences and purchasing processes. Therefore, the high price of
products offered by EIG might be disadvantageous to the company because its
target market will be limited.

b. Low profitability.

As previously mentioned, Table 1 shows EIG ’s performance for the past three
years, and it can be seen that the company’s profitability ratios have a negative
value. This is due to the net profit declining drastically. EIG has generated a
negative figure o f profit in 2022 as compared to 2020. Thus, due to the low
income, it is resulting in a negative value o f the profitability ratio. It indicates that
the firm has a very unfavourable degree of profitability because the ratio is

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 DISCUSSION AND RECOMMENDATION 27

significantly low in comparison to the industry average. The profitability ratio

must show a higher percentage of value to indicate that the company’s
performance is doing well. Thus, it can be seen that the company is not able to
maximise its shareholder’s wealth. Moreover, this may be due to the low amount
of revenue earned. In 2020, EIG managed to earn revenues of RM170,598,000,
yet they only earned RM 124,592,000 in 2022. Therefore, this has contributed to
a low gross profit as they are unable to cover the high value of the cost o f goods.

.1.3 Opportunities

a. Increase people’s perception of beauty lifestyle and create brand

awareness.

Malaysian adult customers’ attitudes and perceptions o f cosmetic products are

restricted and require more education. It is suggested that such initiatives be
integrated into the purchasing process to raise understanding about cosmetic
product composition. When customers purchase beauty products, they may be
given vital details in easy ways that allow any user, regardless o f their degree of
understanding, to understand the composition of their purchases (Mohammed et
al., 2021). EIG can create more consistent awareness among people all around
Malaysia about the benefit o f having a good beauty and health routine. Especially
about the stereotype about makeup, where makeup is only for women. This has
been proved by a study by Lau et al. (2018), the respondents (Malaysian men)
believed that cosmetics are only used by women, but skincare items are
appropriate for both sexes. Cosmetics and beauty are inextricably linked since the
former is used to beautify a person while the latter is utilised to achieve a desired
image. With consistent awareness, people will recognise the products offered by
the company and the company itself. Therefore, by creating brand awareness
actively on social media, it may benefit the company by positioning the company
as a thought leader, increasing the website traffic, and increasing the company’s
sales.

b. New market segments or offering other services.

Marketing segmentation is commonly used in the consumer products business to

target a smaller range o f markets, and it allows decision-makers to successfully

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 DISCUSSION AND RECOMMENDATION 28

focus on their consumers’ purchasing behaviour based on a single marketing mix

(Zhao, 2020). Since EIG is a company that offers beauty and wellness products
and services, they can upgrade its business with the strategy of penetrating new
market segments. As they are a very developed company that has a long period
o f experience in the industries, it may have a better understanding o f people’s
needs and wants, so focusing on a specific range of groups may help the company
on producing high-quality products for a certain group of people. For example,
as previously mentioned, this company has very high-priced products. Thus, their
customers are limited to high-income people only. It will benefit the company in
terms of profitability, increased brand loyalty, better-targeted digital advertising,
and build a stronger brand image.

.1.4 Threats
a. Existing competitors present strong competition.

Nowadays, there are tons o f skin care products that are offered in the market. EIG
is having a strong competition with competitors that offer a lower price. As
previously mentioned, EIG offers their products at high prices to their consumers.
Therefore, the company’s target market will be narrowed to only the high-income
household. Since people may not afford the price that is offered by the company.
So, they will purchase products from the company that offer more affordable and
cheaper prices. According to Zhao et al. (2021), when examining the combined
influence o f product price and packaging relationships on customer purchasing
behaviour, pricing alone is more important than packaging, which only plays a
minor role in purchasing behaviour. This explains that price is a very important
component to be looked at in order to grab the consumer’s attention. Furthermore,
the Korean wave is influencing skincare users in Malaysia. This has been proved
by the study by Nizam et al. (2019); based on the result of the analysis, the Korean
Wave influence has a positive significant relationship that affects the purchasing
behaviour o f beauty consumers.

b. Exchange rates.

It is essentially that Clinelie promises to create and manufacture products utilising

the latest technologies from respected manufacturing facilities in countries such

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 DISCUSSION AND RECOMMENDATION 29

as the United States, Switzerland, France, Korea and others. EIG products are not
manufactured in this country; thus, the fluctuation in the exchange rates may
affect the business income as they must have to bear high costs to pay the
suppliers from abroad due to significant currency differences. Especially when
the Malaysia ringgit is dropped. This is a difficult scenario for the business
because product price is essential to covering operational costs, paying workforce
members, and ensuring the company's long-term viability. According to the
current news by Ashiqin and Nurul Najmin (2023), Dr Mohamad Idham Md
Razak, senior lecturer at Universiti Teknologi MARA's faculty of business and
management, predicted a sustained ringgit fall due to a variety of causes. These
highlighted challenges confronting the Malaysian economy, such as declining
growth, increasing inflation, and a widening current account deficit, which might
make the ringgit more vulnerable to depreciation.

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 DISCUSSION AND RECOMMENDATION 30

5.2 RECOMMENDATION

STRENGTHS WEAKNESSES
H igh q u a lity H igh
p ro d u c ts (SI). p ric e s /c o s tly
p ro d u c ts (W l).
C lear mission
Low
and vision (S2).
p r o fita b ility
(W 2).

OPPORTUNITIES SO STRATEGY WO STRATEGY

In c re a se
D evelop new \ J / L C o lla b o ra te
people's
p e rc e p tio n o f service s by w ith in flu e n c e rs
b e a u ty life s ty le co n sid e rin g new
and c re a te to c re a te b ra n d
b ra n d m a rke t aw areness and
aw areness segm ents (S2, h ig h e r
(01).
02) e n gag em e nt
N ew m a rket
segm ents or (W l, O l).
o ffe rin g o th e r
service s (02).

THREATS WT STRATEGY
E xisting
xAZL. A c tiv e in doing
co m p e tito rs
co n siste n t
p resen t stro ng
prom otions to
co m p e titio n
sustain the
(Tl).
business
E xchange rates momentum (W 2,
(T2). Tl).

Figure 13 SWOT Matrix

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 DISCUSSION AND RECOMMENDATION 31

Firstly, the recommendations are formed based on the strategy of the SWOT Matrix. Briefly,
SWOT Matrix is the matching tool created by the SWOT analysis, which is developed into four
types o f strategy. The strategies are SO strategy, ST strategy, WO strategy and WT strategy.
Therefore, three recommendations will be delivered, which lies in the strategy of SO, WO and
WT.

The first recommendation for Esthetics International Group Berhad (EIG) is to develop new
services by considering new market segments. This strategy is developed under the SO strategy
(S2, 02). As EIG is a company that focuses on beauty and wellness, they may penetrate their
business with different market segments. They can offer a service of postpartum care which
focuses on the women after their delivery. According to research conducted in Malaysia,
traditional postpartum practises are regularly practised by moms after they deliver their kids (Siti
Munirah et al., 2019). Therefore, it can be indicated that it is a good opportunity for the company
to consider postpartum care as one of the services offered to consumers. They may establish one
more company member that offers postpartum care services. Maternity Confinement is a
traditional therapy that has become a tradition for women who are giving birth. The intention of
confinement is to recover, restore energy and health within a specific time range. Each ethnicity,
whether Malays, Chinese, or Indian, has its own distinct postnatal care procedures (Mohd Yusoff
et al., 2018). With this, it can be seen that postpartum care provides a wide range o f services; as
in Malaysia, we have different types of ways to perform the traditional treatment after giving
birth, depending on the race. In the meantime, they can grab the opportunity to promote their
products to the customers by offering a gift o f the suitable products along with the confinement
package offered.

Next, collaborate with influencers to create brand awareness and higher engagement. With the
subsequent expansion of social media, influencer marketing has emerged as a new and effective
brand marketing method that marketing executives are interested in. Companies engage with
influencer marketing techniques to attract potential consumers, motivate them to connect with
brands and build positive relationships with customers. Moreover, influencer marketing benefits
companies by establishing authentic and long-term relationships with their target audiences on
social media and through the content they deliver. Influencer marketing, as compared to simple
purchases, focuses on brand recognition and emotional direction (Liu, 2021). Even though the
company sells high-priced products, the fans are willing to spend their money due to the
influence of their favourite ones. The impact that they bring is very practical and effective
towards the consumers. Moreover, the findings confirm that the influencer marketing strategy

INDUSTRIAL TRAINING REPORT

 DISCUSSION AND RECOMMENDATION 32

influences the purchasing behaviours of teens and young adults. They influence them through
social media by endorsing things or just exhibiting the items they wear or use. Indeed, when
followers idealise and look up to social media influencers, they tend to pay for the same items
as them in order to seem like them and, in some circumstances, to live identically as them. This
effect that influencers have on their followers, and ultimately on customers, results in the
consumer purchasing what the influencers push, whether it's necessary or finding it applicable
(Gelati & Verplancke, 2022). As a result, a corporation with influencers serves as one of the
most effective strategies for the company to strengthen its online exposure and reputation.

Furthermore, the company must be active in doing consistent promotions to sustain the business
momentum. EIG is offering their brand of Fast-Moving Consumer Goods (FMCG), Clinelie and
Nurish Organiq. FMCG is distinguished by a short consumption cycle, rapid consumption rate,
and frequent usage. Non-FMCG, often known as durable goods, are products with a lengthy
consumption cycle and slow consumption speed. FMCG has a larger degree of uniformity than
non-FMCG, and customers' requirements or devotion to their brand would be significantly
weaker. The fundamental advantage of selling fast-moving consumer items through Internet
channels is that they are advertised frequently. It may be observed that online promotion of
FMCG might increase customers' guilt, thus increasing their willingness to purchase (Luo et al.,
2021). Therefore, by actively doing the promotions, it will catch the consumer's attention, and
they might consider purchasing the items as the urged feeling on the frequent reminder of the
advertisement. The advantages given by a sales promotion method influence the psychological
appraisal of the consumer. Consumers analyse the sales promotion offer and draw a profit
judgement (Sinha & Verma, 2020). In anticipation of recovery of the company's performance,
they must keep an active and positive momentum; thus, it will result in the rising of revenues,
market share and profitability.

INDUSTRIAL TRAINING REPORT

 CONCLUSION 33

6.0 CONCLUSION
'Kuf/KKiU.
To summarise, this internship report is divided into six main topics and the main purpose o f this
report is to analyse and get a better understanding o f the company by using the SWOT analysis.
For each of the analyses, two potential points have been listed. Then, based on the SWOT
analysis, three recommendations have been designated that may be helpful for the company’s
performance. For the past two years, EIG has generated a negative net profit. Thus, the
recommendations given might be slightly beneficial for them to increase their revenues and
performance. Even though EIG is a well-developed and public listed company, it might be a bad
sign for the company if they generate more losses in the future. It indicates that the company's
expenses are much higher than its income.

In short, my six-month internship has been an enjoyable and fulfilling experience. I can conclude
that my time working at EIG Management Services has taught me a great deal. Firstly, I was
able to get a better understanding o f the work field and adulthood. This is because, for the first
two months, my body was facing great confusion with the new environment. I am unable to
manage my time properly since I am busy and tired of the work that has been assigned to me.
But luckily, I managed to adapt immediately to the new surroundings and daily routine. From
this internship at EIG, I have gained a greater comprehension of how the company’s finance
department works. They are depending on two types of systems which are SAP and Excel. It
shows a good sign of improvement because as told by one of my coworkers, she mentioned that
before the Movement Control Order (MCO), the company still used manual recording or filing
that required a lot of paper. Nevertheless, I was expecting to gain a piece o f new knowledge on
how the company planned its financial planning at first, and unfortunately, all of it was handled
by higher-ups.

Even so, I still have a long way to go before I fully grasp the deepest parts of finance, and I also
need to improve my public speaking abilities. Time management skills and self-motivation are
two key aspects I have discovered to be important during this internship. Thus, it may be helpful
for me shortly after I start my journey in the working field. Furthermore, I believe that in the
next five years, I will be able to gain more experience and create more connections with people.
I dreamed of having my own business thus, with all o f the experiences and connections it may
be helpful for me when I start my own business in the near future.

J
J INDUSTRIAL TRAINING REPORT
 REFERENCES 34

REFERENCES
Akdogan, C. (2021, September). A Study on The Effect o f Price On Consumer Purchase
Decision-Making. XVI. IBANESS Congress Series on Economics, Business And
Management - Istanbul / Turkey, 285-293.
https://www.researchgate.net/publication/356635290 A Study on The E ffect of Pric
e O n C o n su m erP u rch ase Decision-Making

Annual Report 2022. (2022). https://www.estheticsgroup.com/wp-content/reports/annual-

reports/eig-annual-report-2022.pdf

Ashiqin, A., & Nurul Najmin, A. B. (2023, May 30). Economists: Ringgit may weaken further
in Q3. New Straits Times.
https://www.nst.com.my/business/2023/05/914717/economists-ringgit-may-weaken-
further-q3#google_vignette

Aster Spring Malaysia, (n.d.). Home, https://asterspring.com/

Choiriyah, C., Fatimah, F., Agustina, S., & Ulfa, U. (2021, July 3). The Effect O f Return On
Assets, Return On Equity, Net Profit Margin, Earning Per Share, A nd Operating Profit
Margin On Stock Prices O f Banking Companies In Indonesia Stock Exchange.
International Journal of Finance Research, https://doi.org/10.47747/ijfr.vli2.280

Djordjevic, B. (2021, May). The Business Vision and Mission. International Journal o f
Managerial Studies and Research (IJMSR), 9(5). https://doi.org/10.2Q431/2349-
0349.0905002

Gelati, N., & Verplancke, J. (2022). The effect o f influencer marketing on the buying behavior
o f young consumers (LIU-IEI-FIL-G—22/02644—SE). Linkoping University.
https://liu.diva-portal.org/smash/get/diva2:1668422/FULLTEXT01.pdf

Lau, W. M., De Run, E. C., & Jee, T. W. (2018, January 22). METROSEXUAL IDENTITY:
PERCEPTION OF MALAYSIAN MALE CONSUMERS TOWARDS COSMETIC
AND SKINCARE PRODUCT. Journal of Borneo-Kalimantan, 3(1).
https://doi.org/10.33736/jbk.620.2017

Liu, S. (2021). The Impact of Influencer Marketing on Brand Engagement: A Conceptual

Framework. Advances in Socicd Science, Education and Humanities Research, 615,
2219-2224.

Luo, H., Cheng, S., Zhou, W., Song, W., Yu, S., & Lin, X. (2021, September 14). Research on
the Impact of Online Promotions on Consumers’ Impulsive Online Shopping Intentions.
Journal o f Theoretical and Applied Electronic Commerce Research, 16(6), 2386-2404.
https://doi.org/10.3390/jtaer 16060131

INDUSTRIAL TRAINING REPORT

 REFERENCES 35

Mohammed, A. EL, Blebil, A., Dujaili, J., & Hassan, B. A. R. (2021, April 17). Perception and
attitude of adults toward cosmetic products amid COVID-19 pandemic in Malaysia.
Journal of Cosmetic Dermatology, 20(7), 1992-2000.
https://doi.org/10.! 111/jocd. 14147

Mohd Yusoff, Z., Amat, A., Naim, D., & Othman, S. (2018). Postnatal Care Practices among the
Malays, Chinese and Indians: A Comparison. SHS Web o f Conferences, 45, 05002.
https://doi.org/10.105 l/shsconf/20184505002

Nizam, NZ., Mansor, N., & Supat, SH. (2019, October). Analyzing Customer Satisfaction:
Consumer Behavior towards the Selection o f Beauty Products in Klang Valley.
International Journal o f Human and Technology Interaction, 3(2), 55-59.

Rachman, A. S. (2018, December 13). The Effect o f Product Quality, Service Quality, Customer
Value on Customer Satisfaction And Word O f Mouth. JOURNAL OF RESEARCH IN
MANAGEMENT, 1(3). https://doi.org/10.32424/jorim.vli3.36

Sinha, S. K., & Verma, P. (2020, January). Impact o f sales Promotion’s benefits on perceived
value: Does product category moderate the results? Journal o f Retailing and Consumer
Services, 52, 101887. https://doi.Org/10.1016/j.jretconser.2019.101887

Siti Munirah, A. B., Radiah, A. G., Muhammad, I., Muhammad Muzaffar, A. K. K., Muhammad
Nor, O., & Nor Azwani, M. S. (2019, June). Dietary Intake o f Mothers Who Practised
Traditional Confinement During Exclusive Breastfeeding Period. Malaysian Journal o f
Medicine and Health Sciences, 5(2), 39-46.

Zhao, H., Yao, X., Liu, Z., & Yang, Q. (2021, December 13). Impact o f Pricing and Product
Information on Consumer Buying Behavior With Customer Satisfaction in a Mediating
Role. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.720151

Zhao, X. (2020). Marketing Segmentation in Consumer Product Industry. E3S Web o f

Conferences, 218, 01027. https://doi.org/10.1051/e3sconf/202021801027

INDUSTRIAL TRAINING REPORT

 APPENDICES 36

APPENDICES
Appendix 1: Create sales order in the SAP system dated 8/3/23.
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INDUSTRIAL TRAINING REPORT

 APPENDICES 37

Appendix 3: EIG Raya Lunch.

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INDUSTRIAL TRAINING REPORT

 APPENDICES 38

Appendix 4: My workspace during the absent o f Ms. Farah who on her maternity leave on March
to April.

Appendix 5: My new workspace starting May.

INDUSTRIAL TRAINING REPORT

 APPENDICES 39

Appendix 6: Offset payment (Staff Claim-Feb'23) in the SAP system to prepared for payment
(prepared the PV).

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Appendix 7: Double check the promoter claims for EIG Pharma Asia.

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INDUSTRIAL TRAINING REPORT

 APPENDICES 40

Appendix 8: Double check the Asterspring International Parking Claim.

INDUSTRIAL TRAINING REPORT

 APPENDICES 41

Appendix 9: Sorting the consignment notes based on companies and invoices for EIG Dermal
Wellness and EIG Haircare.

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INDUSTRIAL TRAINING REPORT
 APPENDICES 42

Appendix 10: Guideline from Ms. Intan on how to key in the sales collection from the payment
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INDUSTRIAL TRAINING REPORT

 APPENDICES 43

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INDUSTRIAL TRAINING REPORT

 APPENDICES 44

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 APPENDICES 45

Appendix 14: Staff Purchase listing - to generate the summary of offset payment in the SAP
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DearAtiqa, Ptease

Raymond Soh :'3 Q. Best Regards,

ISISPHARMA Hew Account .... 5/4,2023
Cear A&qa Fieate inbox
Raymond Soh
Senior Sales Manager
Tel: +603-7809 6688 (ext. 273) | Fax: +603-7809 6677 |
Email: raymond.soh@estheticsqroup.com
FW: [zpreport.ftn] Invoice Li... 5/4/2023

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