Topic: Business Plan

Subject: Business Studies

Teacher: Mr. Topias

Group Cinco (5):

Abbygail Munnull, Jeremy Mas, Shaloney Nandye, Ruben Lucas, Dommic Kuman, Benjamin Makop.

Published Date: Monday, 12th of August 2024

 Content:
1. Executive Summary……………………………………………………………….pg. 1

2. Personal Details…………………………………………………………………....pg. 2

3. Business Description………………………………………………………………pg. 3

4. Strategic Plan……………………………………………………………………....pg. 4

5. Marketing Plan……………………………………………………………………..pg. 5

6. Operational Plan……………………………………………………………………pg. 6

7. Finance Strategy………………………………………………….………………...pg. 7

8. Issues of Significance………………………………………………………………pg. 9

9. Future Prospects…………………………………………………………………….pg. 10

10. Appendix……………………………………………………………………………pg. 11

11. Instruction Paper…………………………………………………………………….pg. 12

(i)
 Executive Summary:

Introduction:
This newly formed business, Highlands Fashion Stock Limited, hopes to
provide its customers with a variety of quality clothing in just ‘one big gift bag.’
We hope to enhance the accessibility of a variety of fashion to our customers at a
suitable price; especially, in the Pacific.

About the Company:

The company is a fashion wholesale organization that acts as a distributer of various fashions, acquired from our various
suppliers, internationally. We secured a solid position in the Highlands of PNG; especially at Mt. Hagen in the Western
Highlands province in 2022 and have been thriving since. Though securing various position in the regions of PNG seems
difficult; our team led by six professional and ambitious leaders, still prove to be versatile and successful.

Products &Services:
Our products is a variety of fashion options, ranging from quality clothing to vast shoe collections. Not only do we
provide accessibility to these products but can provide delivery services to purchasing customers. Thanks to our
partnership with Mountain Range Shipment, expected product delivery is possible too!

Market and Competitor Analysis:

Given our current location and market circumstances, the competition has been under mutual interest. Most competitors
faced have been dominating the fashion wholesale market at Mt. Hagen, for years. Nevertheless, our customers’ rate are
increasing drastically then the last two years.

Conclusion:
Despite the competition, our organization is taking the market by ‘storm’. The business is expanding as well as adapting
to the certain regions of PNG. We are happy to help our customers to access our various variety of fashion in one huge
gift.

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 Contact:

P.O Box 456 Dobel, Mt. Hagen,

WHP, Papua New Guinea.

Ph: 78356783
Personal Details:
Email: highfashstock@gmail.com

Highlands Fashion Stock Ltd. Shareholder:

Name: Name:

Domonic Ruben
Kuman Lucas

Position: Position:

Managing Director. Financial Manager.

Qualification: Qualification:

Bachelor Degree in Management and Bachelor Degree in Accounting.

Business.

Name: Name:

Shaloney Jeremy
Nandye Mas

Position: Position:

Sales Manageress. Attorney (Company Repersentive).

Qualification: Qualification:

Bachelor Degree in Business. Bachelor Degree in Commercial Law.

Name: Name:

Benjamin Abbygail
Makop Munnull

Position: Position:

Marketing Manager/Landowner. Distribution and Transportation

Manageress.
Qualification:
Qualification:
Bachelor Degree in Advertisement
and Business. Bachelor Degree in Commerce and
Business Engineering.

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Business Description:
Highlands Fashion Stock Limited.
P.O Box 456 Dobel, Mt. Hagen, WHP, Papua New Guinea.
Ph: 78356783
Email: highfashstock@gmail.com

Business Structure:
 Fashion Wholesale Distribution Company.
About Us:
 The company has been established since 2022. It is a fashion wholesale organization that acts as a distributer of
various fashions, acquired from our various suppliers, internationally. We secured a solid position in the
Highlands of PNG; especially at Mt. Hagen in the Western Highlands province.
Mission Statement:
 To provide our customers with vast diversity of quality fashion on a large quantity sale.
Products/Services:
 Fashion Stock/Bail:
 Clothing.
 Shoes.
 Bags.
 Delivery of Stock to Customers.
Target Market:
 The general public of Papua New Guinea and the Pacific.
Objectives:

 To expand chain of fashion distribution.

 To provide a variety of fashion stock to the Pacific at a suitable price range.
Vision Statement:

 To expand our distribution chain of fashion wholesale throughout PNG and the Pacific.

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Marketing Plan:
Main Objective:
Our newly formed business, Highlands Fashion Stock Limited, hopes to provide quality
clothes, shoes and bags for various age groups whether it be female or male.

Products Description:
Our clothing brands are ordered straight from China. Most of our products are Nike, Adidas, Fila, Polo and Puma. The
products will be at an affordable range of price were everyone can purchase.
The products price range are:
 Small Bale (K250 to K400)
 Medium Bale (K450 to K600)
 Large Bale (K650 to K850)
The bales’ assigned range or price are done through selective method to determine the quantity of the various quality of
the fashion in stock.

Competition Analysis:
Since 2022 our operation has been successful, we’ve managed to sell our products even though there are few competitors
in Mt. Hagen. There are only two main wholesale fashion competitors who are competing against us, Yoshi’s and Jay Min
Clothing, they have been operating far longer than us and have a 75% market share.

Competitive Advantage:
Although we’ve been established for just two years, our market share is constantly increasing. Due to the features of our
geographical location based in the highlands region, we have range of clothing suitable for this particular environment;
not only do we provide clothing to suite the environment but also the trends of preferences in the market.
Furthermore, thanks to our products being sold at an affordable range f price and all our team members being active,
reliable, honest and content with what they do; we have an upper hand in the fashion wholesale market.

Product Sample:

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Operational/Management Plan

Overview:
Initially, we focused on establishing a solid supply chain; securing reliable overseas suppliers, setting up a well-organized
warehouse and implementing an inventory system. Launching an easy-to-use e-commerce platform and building a strong
social media presence to engage customers, helps us refine our approaches based on feedbacks.
In the second year, we’ve increased import volumes, diversified our product range and enhanced our customer services.
As we run Highlands Fashion Stock Limited, our two-year strategy involves each team member playing a crucial role.
Our vital overseers:
 Mr. Domonic Kuman
 Handles the overall management tasks.
 Keep our operations to running efficiently.

 Mr. Ruben Lucas

 Manages accounting and financial aspects.
 Ensures our financial stability.

 Ms. Shaloney Nandye and Ms. Abbygail Munnull

 Manages our daily business operations.
 Oversees distribution and transportation aspects.

 Mr. Jeremy Mas

 Manages all legal matters of the company.
 Keeps us compliant with our regulations and oversees quality control.

 Mr. Benjamin Makop

 Drives our promotional efforts to efficiency.
 Builds brand awareness and attracts customers.

The arrival of our stock takes at least two weeks for 10 freights to arrive at port, a week to arrive at the warehouse and a
week for distributing per unit according to their categories, using binominal distribution for quality control. Our
transportation, sales transaction and promotional aspects plays a major role in our distribution of products.

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Financial Plan:

Historical Results Forecast Period

Financial Modal 2022 2023 2024 2025

Balance Sheet

Capital:
Shareholders’
Equity K200,000 K200,000 K200,000 K200,000
Total Capital: K200,000 K200,000 K200,000 K200,000

Sales:
Small Qty K37,500 K45,500 K55,950 K67,650
Medium Qty K30,000 K38,000 K39,850 K48,850
Large Qty K12,500 K34,500 K43,750 K42,350
Total Revenue: K80,000 K190,000 K139,550 K158,850

Expense:
Freight K25,000 K25,000 K25,000 K25,000
Transportation K1,250 K1,250 K1,250 K1,250
Employee Wage K2,000 K2,000 K2,000 K2,000
Dividend K60,530 K60,530 K60,530 K60,530
Total Expense: K93,780 K93,780 K93,780 K93,780
Profit/Loss: K13,780 K25,220 K45,770 K65,070

 In the year 2022 we’ve suffered a great loss due to mismanagement.

 In the year 2023 we’ve recovered by paying close attention to product distribution.
 Hopefully by the end of 2024 and next year we won’t suffer and keep progressing.

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Issues of Significance:

Future Prospectus:
Appendix: