I.

Cover Page

Business Name: erickawears.ilo

Product: clothing and accesories

Logo:

Tagline: We got your new wardrobe must-haves!

Location: Leon, Iloilo city

Email address: erickawears.ilo@gmail.com

II.Executive summary

Erickawears.ilo is dynamic fashion retailer based in Iloilo, Philippines, specializing in curated collection of
high-quality clothing and jewelry, Our brand is committed to offering a unique blend of trendy designs,
affordability, and exceptional customer service.

III. Background/ Description of the business

The fashion industry has been growig rapidly over the past few years, there is a steady demand fo high
quality clothing hing and accesories that reflect the latest trends. With the rise of the internet, online reatil
has become a convenient and popular way for customers to shop and online fashion stores have emerged to
meet this demand.erickawears.ilo offer a wide selection of fashion items, including clothings and jewelry that
customers all ovver the Philippines can brwose and purchase from the comfort of theirs own homes. Since
2020 erickawears.ilo is dedicated to produce line that meets the need of our target market and provide high-
quality fashion items.

IV. Vision and Mission of the Business

Vision

To create a global brand that provides fashionable products at affordable prices to men and women while
growing from small business to well-known brand name.

Mission

Erickawears.ilo aims to empower individuals to expres their unique style and confidence through curated
collections of high quality, on-trend fashion.We strive to create an inclusive shopping experence that
celebrates diversity and self-expression. We offer a carefully curated selection of clothing and accesories
reflecting the latest fashion trends while embodyng sustainability, promoting concious, consumerism and
positive environmental impact.

V. Swot Analysis
 STRENGTHS WEAKNESSES

- Convenience - Intense competition in online fashion market

- No seasonal sales - Potential for cybersecurity

- Can Ship Nationwide - Limited ability for customers

- Positive shopping reviews - Dependency on reliable shipping services

- Affordable and high quality products - Scammer Customers

- Easily update and diversify product offerings - Delayed meet ups

- Wide market reach through online platforms

OPPORTUNITIES THREATS

- E-commerce growth, increased sales & market - Supply Chain Disruptions

share
- Changing Consumer Preferences/ Trends
- Partnering with influencers or other brands
- Market Saturation
- Customization Trends
- Counterfeit Products
- Social Media Marketing
- Regulatory Changes

VI. Marketing Plan

Marketing Mix:

Product: Clothes and Accessories

Price: Price may vary according to product (P180, 150 and 100)

People: Calimotan, Anne Jerica

Calimotan, Arriane Joy Nayran, Nikka

Maculas, Countess Brigette Sumagaysay, Jia Mae

Mendez, Izzy

Promotion: Face to face, Facebook and Instagram

Place: Leon, Iloilo Philippines

Packaging: Thank You Bag or Eco- Friendly Bag

Physical Evidences:

VII. Business Requirement:

1. Organizational Structure:
A. ERICKAWEARS.ILO

Organizational Chart

Owner and Manager

Anne Jerrica Calimotan

Co-owner

Arriane Joy Calimotan

Accounting

Countess Brigette Maculas

Marketing Production

Izzy Mendez

Product Packaging

Nikka Nayran

Asst. Product Packaging

Jia Mae Sumagaysay

B. Functions of it's Personnel

1. Owner/Manager

The owner is an inventor in a business and a sole proprietor. The manager manages their business
from finances to marketing and organizes their staff.

2. Co-owner
 Is responsible for supporting their manager and owner by performing well and doing their jobs
quickly and on time.

3. Accounting

Maintaining the store to ensure the statements and documents, like legal permits, are up-to-date.
Day by day, s/he update the financial income of my store.

4. Marketing Production

Is responsible for checking materials and supplies and reporting when our stocks are low or not
enough for the next day. And our products and services, which intended for sale at a money price in
our store.

5. Product Packaging

Is for products, packaging materials, and loading items.

6. Assistant Product Packaging

It helps to prepare and pack the products or items.

2. Equipments

● Laptop
● Cellphone
● Tablet

3. Space Requirement

● Own house
● Boarding House (5,000 per month, 10 sq. meter)

4. Manufacturing Process

● Form direct supplier to retailer

5. Material Cost

● Thank you bag- 300

● Masking tape-150

● Stapler-250

VIII. Financial Aspect:

Erickawears.ilo plans to achieve steady revenue growth by strategically budgeting for marketing, e-
commerce development and inventory management, while priotizing cost optimizing, efficient

cash flow management and personnel training for sustained success in the dynamic fashion market of Iloilo.

Statement of Comprehensive Income:

The proposed initial capitalization of Erickawears.ilo online business is P5,500.00 which will

include owner's own money or owner equity.

Statement of financial Position:

Cash on Hand: P5,500.00

Inventory (Clothes and Jewelry):

Accounts Receivable:

Total:

IX. Conclusion

Erickawears.ilo is well-rounded and business plan, emphasizing quality, affordability, sustainability, and a
customer-centric approach, positions it as a promising force in the Iloilo fashion scene. With a dedicated
team and financial considerations, the brand is poised to not only capture market share but also to become a
leading destination, meeting the diverse needs of fashion- conscious consumers while fostering inclusivity
and long-term growth.

X. Appendices

Erickawears.ilo is a dynamic fashion retailer based in Iloilo, Philippines, specializing in a curated collection of
high-quality clothing and jewelry.
We have a different product to offer in our customer, it includes the following:

Product Price Orders/ Pieces Total

Pandora Couple Ring ₱180.00 16 pcs. ₱2 880.00

Pandora Premium Ring ₱160. 00 19 pcs. ₱3 040.00

Pandora Promise Ring ₱160.00 22 pcs. ₱3 520.00

Tiffany Co. Necklace ₱165.00 5 pcs. ₱825.00

Tulips Necklace ₱150.00 20 pcs. ₱3 000.00

Birthmonth Necklace ₱150.00 21 pcs. ₱3 150.00

Coords ₱150.00 3 pcs. ₱450.00

Black Pink Tumbler ₱400.00 2 pcs. ₱800.00

Slimwide Pants ₱225.00 20 pcs. ₱4 500.00

Total: 128 pcs. ₱22 165.00