Unlock the Full Value of Messaging

Signalling Specialists to the Telecoms Industry

Introducing Mirus 01

To capture continuing global A2P SMS growth, MNOs, MVNOs

and aggregators need flexible solutions.

Mirus is an all-inclusive, fully virtualised Messaging Platform

that offers superior scalability, advanced routing, high
availability, and real-time provisioning to Operators through the
following on-demand modules:

• Telco grade SMSC (3G/4G/5G compliant)

• Comprehensive Campaign Management facility
MIRUS •
•
Robust Billing & Rating engine
Secure Filtering and Analysis module
M E S S A G I N G P L AT F O R M

MIRUS
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The Market 02

As P2P SMS shrinks due to OTT messaging apps, A2P SMS is growing. Healthcare providers,
smart homes (IoT), financial services and banks, local governments, public transport,
and delivery operators are all adopting A2P SMS as an effective way to communicate with
consumers.

A2P volumes are predicted to reach a staggering 8.7 trillion by 2030. This figure represents a 211% growth from
2022 figures, which totalled 2.8 trillion. The MVNO market was valued at USD 70.3 billion in 2022, and it is expected
to reach a value of USD 147.7 billion by 2032, registering a CAGR of 7.71% over the forecast period 2020-2032.
New Technology enablers, like eSIM, AI, ML, and edge computing are creating new opportunities for MVNOs.

MIRUS
www.squire-technologies.com
Challenges 03

In recent years, MNOs have seen diminishing profit margins from

subscribers. At the same time, P2P SMS has dwindled, with OTT
players wrestling the P2P messaging market away from SMS
business operators. MNOs and SMS aggregators have pivoted and
taken advantage of the thriving A2P messaging market, but OTT
players are seeking to muscle in.

Spam and fraudulent SMS activities are another concern

for SMS business operators. Bad actors can damage MNO
reputations through spam and fraud that cost consumers,
while others can generate artificial traffic and channel A2P
traffic through cheaper P2P grey routes impacting SMS
business profits. MNOs and SMS aggregators need a
messaging platform that protects against bad actors and
utilises large-scale network distribution to reach subscribers
that OTT players cannot.

MIRUS
www.squire-technologies.com
Messaging Ecosystem 04

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AGGREGATOR APPLICATIONS

MIRUS
www.squire-technologies.com
Mirus Building Blocks 05

ADVANCED ROUTING CAMPAIGN MANAGEMENT

50,000 SMS/sec Campaign builder
Any to Any Protocol Routing & Contact tagging & segment management
Interworking (SS7/SMPP/Diameter/SIP) Campaign web portal
FDA, Store & Forward, Retries Routing Custom labelling
External Routing API’s (HTTP/SQL etc.) Account management
Throttling and time-based routing Monitoring and reporting
Local area code translation

MIRUS

BILLING & MEDIATION FRAUD PROTECTION

Automated invoicing Payment security
Future rate facility Integrated firewall
Rate management Lawful intercept
Prepaid and postpaid Route active/block
Client online portal URL in SMS blocking
Billing cycle management IP login deny/allow listing
Profit summary management Two-factor authentication
Internet connection security

MIRUS
www.squire-technologies.com
Advanced Routing 06

Ensure message delivery and easily manage pricing with priority and
multi-network routing, least-cost routing, and home location register
routing. Leverage throttling, failover systems and the platform’s
50,000 SMS/sec capacity to avoid network congestion.

Squire Technologies is the signalling specialist for the telecommunications

industry. Using agile routing and interworking solutions, messages seamlessly
traverse legacy and next-generation networks, arriving promptly and unaltered.

MIRUS
www.squire-technologies.com
Advanced Routing 07

Core Product Functionality Open Flow Service Logic

• Any to Any Protocol Routing & interworking between SS7, • FDA, Store & Forward, Retries Routing
SIGTRAN, MAP, SMPP, SMTP, HTTP/2, DIAMETER, SIP • Home Routing, LCR Wholesale, Priority, Multiple Network
• Open interfaces - HTTP, SMTP, SOAP, SQL, XML • Roaming
• Multiple SMS character encodings • Deny/Allow listing
• Multi-tenant/Multi-country support • Filtering (SMS content, MAP, MTP and SCCP)
• USSD Gateway support • Mobile Number Portability
• MMS Relay Support • Pre-pay and Real-time Charging
• HLR Lookup API via HTTP/SMPP
• Flexible External Routing API’s (HTTP/SQL etc)
• High Availability
• OA&M Web Based GUI
• SMS CDR’s
• Real-time MNP based routing
• OA&M Web-based GUI
• Containerisation - Kubernetes/Docker
• NFV support - AWS/Azure/GCP/Oracle/COTS

MIRUS
www.squire-technologies.com
Campaign Management 08

Mirus unlocks an array of campaign options and revenue streams.

• Send contacts promotions and notifications, surveys, and self-service

messages, and a variety of other messages to enhance your brand or boost
income.
• Enhance marketing and communications with masking, segment analysis,
contact tagging, campaign monitoring, and more.
• Find new revenue streams through reseller management using an online
payment portal and rate management facility.

MIRUS
www.squire-technologies.com
Campaign Management 09

• Bulk SMS and campaign management facility

• Originating, Terminating and Multi-level Reseller
Management Options
• Message scheduling
• Time dependent response messaging eliminates time zone
complications
• Contact selection facility from file/DB with dynamic
campaign facility
• Custom labelling for branded messages
• Segment management for personalised campaigns
• Region/Zone based SMS
• Interactive client dashboard
• Comprehensive web-based OA&M
• Prepaid/postpaid Billing integration with Campaign
Management
• Content allow listing
• Campaign report facility

MIRUS
www.squire-technologies.com
Billing & Mediation 10

Effortlessly manage multiple revenue streams using a range of built in

charts and graphs for monitoring and analysis, including profit/loss reports,
financial analysis per client or destination, and recharge history reports.

Optimise income and SMS trading with multi-level reseller management, profit
summary management, future rate facilitation, and mask and unmask rates for
the same client.

Enjoy easy accounting and support financial controls using billing cycle
management, automated invoice generation and sending in PDF or Excel formats
and accrual of revenue through a secure online payment portal.

MIRUS
www.squire-technologies.com
Billing & Mediation 11

• Destination/MCC & MNC Based Rate Control

• Upload and Download Rate Plan
• E.164 & E.212 Format Support
• Future Rate Facility
• Rate Management
• Masking and Non-Masking Rate under Same Client
• Billing Cycle Management
• Auto Generation and Sending Invoices
• Invoice Format Configuration
• Automated Invoicing via Email
• PDF and Excel Formats for Invoice Generation
• Client-wise Profit Summary Management
• Online Payment Facility from Client Portal
• Excel File Support for Rate Upload
• Dynamic pricing per customer, Service (Campaign) and
destination

MIRUS
www.squire-technologies.com
Fraud Protection 12

Data is secured by two-factor authentication, SSL support and an

integrated firewall, protecting against fraud and other cybercrimes.

Features like lawful intercepts, deny and allow list controls, content filtering,
and URL in SMS blocking protect subscribers and brands by reducing
spam, smishing and grey route abuse.

MIRUS
www.squire-technologies.com
Fraud Protection 13

• SMS Text and Sender ID Filtering / Translation

• URL Blocking in SMS Text
• Payment security
• Integrated firewall
• Lawful intercept
• Route active/block
• IP login deny/allow listing
• Internet connection security
• App-based 2FA for Login
• User Login Activity
• Authentication by Username and Password
• Network Topology Hiding
• Deny and Allow listing for IP Login
• SSL Support

MIRUS
www.squire-technologies.com
Trusted by Customers Worldwide 14

Squire Technologies solutions enable over

30 billion transactions per second and
11 trillion transactions per year.

With deployments over 6 continents, in 150+ countries

and with 400+ customers.

MIRUS
www.squire-technologies.com
Services & Support Packages 15

Product Services
Choose from our range of Product based services CLICK TO
FIND OUT
to deliver installation, training, ongoing support and MORE
product enhancements to ensure your continued
business success.

Managed Platform as a Service

This allows clients to lease core network products CLICK TO
FIND OUT
while our dedicated network specialists will install MORE
and commission products directly into your network
with ongoing support provided.

Support Packages
CLICK TO
FIND OUT
Providing a range of post-sales support packages to MORE
meet client requirements and budget.

MIRUS
www.squire-technologies.com
Let’s Talk… 16

Squire Technologies Limited are a UK based core network Squire Technologies

product vendor to the Telecoms industry. Talk to us today about 64 High West Street, Dorchester,
your Messaging plans for the future. Dorset, DT1 1XA,
United Kingdom
International Accreditation ISO9001

Following in-depth evaluation by an independent assessor,

Email: enquiries@squire-technologies.co.uk
Squire Technologies has been successful in achieving ISO 9001
Certification.

This prestigious award is internationally recognised as a benchmark Phone: +44 (0)1305 757 314
of standardised and quality procedures and systems within the
operation of an organisation.
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standardised award. This award indicates that Squire Technologies
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 © Squire Technologies 2023
‘Squire Technologies’ is a trading name of Squire Technologies Limited, a private limited company registered in England & Wales with company number 04353329.
Registered office: First Floor, 64A High West Street, Dorchester, Dorset DT1 1XA | VAT Number GB794753966

For any questions, or to find out more about the information above please contact Squire Technologies on +44 (0)1305 757314