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My SEO Internal Linking Process (With Examples) - 1

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54 views19 pages

My SEO Internal Linking Process (With Examples) - 1

Uploaded by

rizwanasghar97
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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My SEO

Internal
Linking
Process
01

Optimizing internal linking


is essential for improving
your website’s rankings and
ensuring a smooth user
experience.

But is it hard? 🤔
02

It doesn’t have to be! 🎉


Here’s your structured
guide to mastering internal
linking, from the simplest
actions to more advanced
strategies:
03

Audit Existing
Internal Links 🔍
• Run a site-wide crawl to
identify existing internal links.
• Check for broken links &
make a list of improvements.
• Prioritize fixing broken links
as they impact SEO.
→ Example: Use Screaming Frog to find
and fix broken links on your top blog
posts.
04

🙌
Link to High-Value
Pages
• Identify your top-performing
pages using Google Analytics.
• Ensure these pages are linked
from relevant content across site.
• Add links from older content to
these high-value pages to pass
authority.
→ Example: Link your most visited blog
posts to your service pages.
05

Create Links from


Top Pages 🥇
• List your top traffic-generating
pages using Google Analytics.
• Manually add 2-3 internal links
from these top pages to pages
that need a ranking boost.
• Use keyword-rich anchor text
to enhance relevance.
→ Example: Add links from your high-
traffic "SEO Tips" article to posts like
"2024 SEO Trends."
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06

Use Breadcrumb
Navigation 🥖
• Add breadcrumb navigation if
it’s not already in place.
• Include internal links back to
category and homepage.
• Optimize structure for deeper
pages, ensuring every page has a
clear path.
→ Example: Add breadcrumbs on your
product pages to link back to
categories and home.
07

Links During
Content Updates 🔃
• During updates, add links to
recently published articles.
• Use variations of target
keyword as anchor text for links.
• Make sure that links are placed
naturally within the context of the
content.
→ Example: Update "content marketing"
post: link to posts about "content
strategy" and "content distribution."
08

Links During
Content Updates 🔃
• Add links in the footer to key
pages “About Us” or locations.
• Use sidebar widgets to display
links to popular or recent posts.
• Avoid overloading sidebar with
too many links; keep it focused.
09

Create a “Top
Pages” Section 💯
• Feature a “Top Pages” section
on your homepage or sidebar.
• Link to most valuable content
that needs more link juice.
• Rotate the pages periodically to
give different pages visibility.
→ Example: On homepage, create a
section highlighting "Top Resources" with
links to cornerstone content.
10

Be Clever with
Contextual Links 🧠
• Add 2-3 internal links in intro
and conclusion of each blog post.
• Link to content that provides
value / elaborates on a topic.
• Make sure that the links flow
naturally within the context of the
paragraph.
→ Example: In a blog post about "SEO
basics," link to your in-depth guide on
"Keyword Research".
11

Create Content
Hub - Pillar Page 🏛
• Develop a pillar page on a
broad topic relevant to your site.
• Link out to cluster pages that
cover specific subtopics in detail.
• Ensure all cluster pages link
back to the main pillar page.
→ Example: Create a pillar page on
"Digital Marketing" that links to cluster
pages "SEO" or "Content Marketing".
12

Optimize Anchor
Text Usage ⚓️
• Review the anchor text
distribution across your site.
• Don’t use “click here” links but
keyword-rich phrases.
• Diversify anchor text to avoid
over-optimization and create a
natural link profile.
→ Example: Change "learn more" to
something like "learn more about SEO
best practices."
13

Links from
Category Pages 📚
• Add links from category pages
to specific posts or products.
• Use descriptive anchor text that
matches intent of the category.
• Update these links regularly as
new content is added.
→ Example: Change "learn more" to
something like "learn more about SEO
best practices."
14

Use the “Site:”


Operator 🧑‍🏫
• Google site:yourdomain.com
"main keyword" to find pages
related to a keyword.
• Link 1st result as your main
target page for that keyword.
• Use variations of the keyword
from other results as anchor text
to link back to the main target.
15

Use Schema
Markup 🕸
• Schema helps you highlight
important internal links in SERPs.
• Focus on marking up
breadcrumbs and product links.
• Regularly test your schema to
ensure it’s functioning correctly.
16

A/B Test Internal


Link Placements 🧑‍🔬
• Run A/B tests to determine the
effectiveness of link placements.
• Compare user engagement
metrics like time on page and
bounce rate.
• Adjust link placements based
on results for more performance.
→ Example: Test placing internal links within
the first 100 words versus at the end
to see which drives more interaction.
And... That's it.
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