FACULTY OF BUSINESS AND SOCIAL SCIENCES

DEPARTMENTAL HANDBOOK 2020/2021

Introduction
A Brief History of Mass Communication
 FACULTY OF BUSINESS AND SOCIAL SCIENCES
DEPARTMENTAL HANDBOOK 2020/2021

INTRODUCTION
You are welcome to the Department of Mass Communication,
Adeleke University, Ede, Osun State, Nigeria. The Department
prides itself as one of the six pillar departments which make up the
Faculty of Business and Social Sciences (FBSS), right from
inception of the University in 2011. Others are Accounting,
Business Administration, Economics, Library and Information
Science, Political Science and Public Administration.
Mass Communication is the study of how we communicate to a
large, heterogeneous and widely spread audience. In other words,
how do we communicate to a large known and unknown audiences
from a particular source. It is a department where future generations
of radio/television broadcasters, newspaper and magazine
journalists, public relations and advertising specialists, as well as
book publishers are nurtured, trained and produced.
Communication is the life wire of development in any human
society as communication is central to human existence.
Communication promotes both social and economic growth, hence
its study is of strategic importance in society. Life without
communication is unimaginable.

HISTORY OF THE DEPARTMENT

The Department of Mass Communication, Adeleke University was
established at the inception of the University on 7th March, 2011.
Our Department follows strictly the requirements of the National
Universities Commission (NUC) for establishing degree
programmes in mass communication. Our degree programmes are
rich in contents and the context conforms with the overall national
and international standards of Mass Communication education. At
the end of their four-year or three-year programme (depending on
the entry points of students), every graduate of the Department
would have become conversant with the theory and practice of all
aspects of Mass Communication.
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DEPARTMENTAL HANDBOOK 2020/2021

PRACTICAL KNOWLEDGE

AU Chronicle, AU illustrated, Adeleke Star

An important aspect of the training of students in the Department is
the production of a newspaper, the AU Chronicle. With the motto,
“Training for Development”, the newspaper was rst published
under the title AU News in 2012. All academic staff who are
specialists in Book Publishing and Print Journalism are Editorial
Advisers. The Editorial Board members of the paper are selected
from different levels of the Department. The maiden edition of the
paper hit the newsstands in the second semester of 2011/2012
Session. Starting from 2013/2014 session, however, the production
of the newspaper took a new dimension. Since then a much more
robust edition of the paper has always been published every
semester. The two editions per academic session are usually loaded
with news within and outside Adeleke University and its immediate
environment, while other national and international news are
equally given copious attention. With necessary guidance and
support from the Editorial Staff Advisers more than 90% of the
articles in the paper are written and edited by the students of the
Department themselves. In addition, all the graphics, advertisement
and cartoons as well as the lay-out are also produced by the students.
The quality of the paper is such that both parents and staff always
crave to have copies not only to showcase the Department and the
entire University, but also to show what Mass Communication
students are trained to do after their graduation from the University.
It is therefore compulsory for every Mass Communication student
to be involved in the production of the newspaper and any other
publications of the department by putting into practice what they are
taught in the class room.
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DEPARTMENTAL HANDBOOK 2020/2021

AU illustrated and Adeleke Star are publications of the 2018/2019

and 2019/2020 academic sessions, produced by the 300 level
students of the department for the respective sessions. Just as the
AU Chronicle, the publications are intended to serve as practical
training for the students, especially when they take course such as
Newspaper and Magazine Production and Management.

PRAD Jingles, Video Clips and Picture News

In addition to the AU Chronicle, AU illustrated and Adeleke Star,
the students of the Department are also being trained to be involved
in the production of Public Relations and Advertising (PRAD)
Jingles and Video Clips, as well as Photo News Reels. Students are
being trained to develop good story lines for the audio jingles and
video clips, including professional Adverting copies which are
handled 100% by the students as part of their practical training
modules and group assignments. During the specic semesters for
such practical courses, every student must be involved in practical
audio and video recording for news and documentary interviews
under various radio or television broadcasting courses. The staff
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DEPARTMENTAL HANDBOOK 2020/2021

advisers for the production of the PRAD jingles and video clips are
drawn from among the Broadcast Media Specialists and other Staff
in the Department. Sufce it to say that every student is expected to
have his/her own digital camera for effective practical training in
photojournalism right from 100 level.

Students' Association-AMACOS
Students' unionism is not allowed in Adeleke University but
students of the Department are allowed to organize themselves
into Association of Mass Communication Students (AMACOS)
Adeleke University Chapter, to provide them a platform for
interaction among themselves and to engage in academic and social
activities as an avenue for bonding. The staff sponsors of AMACOS
brief Freshmen during the orientation programme as an
introduction to the Department, part of which include their having
to get registered as members of AMACOS. Membership is
compulsory and students are encouraged to participate in all events
during the AMACOS week and any other activities of the
association, which are generally under the guidance of the Staff
Advisers to the association.
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DEPARTMENTAL HANDBOOK 2020/2021

PROGRAMME PHILOSOPHY
Communication is vital to national and international development.
Our philosophy, therefore, is to produce mass communication
graduates who will hold the ethics of the profession of Mass
Communication sacrosanct and to promote freedom of information
dissemination for national and international development. The
philosophy of the Department also places emphasis on inculcating
in our students work ethics that will promote excellence, positive
character and complete education and who will proactively use
information as a development tool to liberate society from
ignorance, poverty and backwardness.

Aim
Our aim is to position Adeleke University in the realm of highly
rated institutions of learning in all elds of mass communication in
Nigeria and world-wide. Furthermore, it is our aim to be counted
among African and world leading institutions producing mass
communication specialists for world peace and development.

Commitment
The Department is committed to producing professionals who
would employ practical communication and media skills for
personal, corporate, national and international development. The
intent is to have our graduates make a difference by upholding high
ethical and moral standards that would be a model for mass
communication practitioners.

Mission
Our mission is to give each student adequate exposure to broadcast
and print journalism skills, as well as those of digital media, to
produce graduates with multimedia competencies who can function
seamlessly across various mass communication platforms.
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DEPARTMENTAL HANDBOOK 2020/2021

Programme Objectives
Consequent upon all these, the following are our objectives:
I. To train Nigerian media men and women who would act as the
trustees of the public trust, that would be socially responsible
to the communities they serve by being accurate, fair,
balanced and objective in their reportage of societal issues.

II. To develop and offer both academic and professional trainings

for aspiring Nigerian Journalists, Communicators,
Broadcasters, Public Relations and Advertising practitioners
that would make them competent and effective specialists in
their chosen careers.

III. To produce professionally competent mass communication

graduates capable of working anywhere within and outside
Nigeria as specialists in broadcast/print/public relations and
advertising elds of communication.

IV. to train and retrain Nigerian Journalists, Broadcasters, Public

Relations and Advertising Specialists to become leaders in
their various elds of Mass Communication with a view to
uplifting the standards of practice of Mass Communication in
Nigeria and globally.

V. To produce professionally qualied graduates of mass

communication to hold leadership positions in Nigerian mass
media organisations and elsewhere in the world.

VI. To continually aspire, through the state of the art provision of

professional and academic training, journalists,
communicators, Public Relations and Advertising (PRAD)
experts, who will join others to raise and sustain the
professional status of Journalism and Broadcasting in Nigeria.
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DEPARTMENTAL HANDBOOK 2020/2021

VII. To bridge the divergent perspectives of news gathering and

dissemination techniques by bringing to bear on the
communication profession, modern day methodologies using
the state of the art equipment and producing professionals who
can use those equipment.

VIII. To provide Mass Communication students with the

professional freedom to have hands -on experiences that will
enable them communicate with the masses that transcend all
disciplines under applied communication techniques either in
the print, broadcast or on-line media.

IX. To train and encourage Nigerian Mass Communication

specialists to be effective communicators by being able to
think quickly, research creatively and write or broadcast
concisely to the mass audience.

X. To train Mass Communication Professionals who are mindful

of their ethical responsibilities and the developmental
challenges of developing countries and to produce
professionals who are able to creatively harness contemporary
information technology devices to facilitate national and
international development through the application and
practice of Mass Communication.

Attendance at Lectures And Other Ofcial Activities

The AU rules and regulations, as contained in the University
Bulletin, has clearly stipulated that attendance at all lectures and
examinations is compulsory. Attendance at lectures carries 5%
marks, under Continuous Assessment, in all semester examinations.
Lecturers normally take attendance at the beginning of every
lecture and any other ofcial activities of the Department. Students
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DEPARTMENTAL HANDBOOK 2020/2021

who are absent for no just reasons will be penalized. Any student
that fails to attend classes for at least 70% of any course will NOT be
allowed to sit for the end of the semester examination for the course.

Lecture halls and Other Facilities

The Department has its own lecture halls in the Faculty of Business
and Social Sciences. The Faculty time table for all courses is
organized in such a way as to, as much as possible, synchronise
lectures hours/time of departmental courses with those of borrowed
courses in other departments within the faculty. However, where
some students still have clashes (especially for those who have extra
courses in form of carryovers or borrowed courses from other
departments), the affected lecturers of such courses must be notied
immediately for effective adjustments.
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DEPARTMENTAL HANDBOOK 2020/2021

Departmental Radio/Television Studios and News room facilities

The Department has well equipped, standard and betting
Radio/TV studios, Newsroom and PRAD facilities for effective
training of Mass Communication students in Broadcasting, Public
Relations, Advertising and Journalism. To further deepen practical
exposure while in school, students are also conveyed to
Professional Broadcast Stations, Advertising Agencies, Newspaper
Organizations, Public Relations agencies for media visitations, to
interact with the professionals on the eld. Some of the entities for
these visitations include: Osun State Broadcasting Corporation
(OSBC), Channels Television, Extreme Ideas Agency etc. These
experiences are to foster effective understanding of mass
communication courses by our students. The Department provides
teaching and professional trainings in the following major areas of
Mass Communication:

(1) Broadcast Communication—Radio and Television

(2) Print Journalism and Book Publishing
(3) Public Relations and Advertising,
(4) On-line Communication
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DEPARTMENTAL HANDBOOK 2020/2021

Admission Requirements

Students seeking admission to the Department for the B.Sc.(Hons)

degree programme in Mass Communication must satisfy basic
admission requirements.
These are :

UTME:
(1) A minimum of Five (5) credit in GCE
'O'/level/SSCE/NECO including English Language,
Mathematics and Literature-in-English (for the 4 year
programme) or its equivalent and must be obtained in not
more than Two Sittings; Or

(2) Three (3) 'A' level GCE (Credits) passes in English

Language, Mathematics and Literature-in-English (for the 4
year programme).

(3) Candidate in (1) above should have passed the Adeleke

University screening/examination and /or JAMB in four
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DEPARTMENTAL HANDBOOK 2020/2021

subject area including English Language, Literature-in-

English, Mathematics and any one of Christian Religious
Knowledge, History and Government and any other
subjects deemed t and approved by the department of Mass
Communication, Adeleke University.

(4) An acceptable UTME score is also required.

Direct Entry:
Direct Entry candidates must obtain the professional Diploma in
Mass Communication of any University/Polytechnic approved by
the Senate of the University with not less than a GPA of 3.0.
Candidate must possess the 'O Level' requirements as stated in (I)
above.

Duration of Programme
The normal period for an honours degree shall be eight (8)
semesters, that is four (4) Full-Time academic years for students
admitted through the UTME/JAMB and three (3) years of Full-
Time academic work for those admitted through Direct Entry (DE).

Requirements For Graduation

To graduate, a student would have passed prescribed courses with
cumulative minimum of 153 Credits, while the DE candidates are
to complete a minimum of 116 Credits. In addition to the minimum
credits, DE students may be required to take some introductory
courses at the 100 level, as determined by the department. The
breakdown of the credit requirements by level are as follows:
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DEPARTMENTAL HANDBOOK 2020/2021

CREDIT LOAD FOR B.Sc. MASS COMMUNICATION

LEVEL GES DEPARTMENTAL UTME DE

COURSES COURSES TOTAL TOTAL
100 11 26 37 .
200 14 28 42 42
300 . 36 36 36
400 . 38 38 38
Sub-Total 25 128 153 116

Grade Point System

Mark (%) Letter Grade Grade Point

70 – 100 A 5
60 – 69 B 4
50 – 59 C 3
45 – 49 D 2
0 – 44 F 0

Degree Classication
The determination of the class of degree shall be based on the
Cumulative Grade Point Average (CGPA) earned at the end of the
programme. The CGPA shall be used in the determination of the
class of degree as summarized in the table below.

Cumulative Grade Class of Degree

Point Average (CGPA)
4.50 – 5.00 1st Class Honours
3.50 – 4.49 2nd Class Honours (Upper Division)
2.40 – 3.49 2nd Class Honours (Lower Division
1.50 – 2.39 3rd Class Honours
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DEPARTMENTAL HANDBOOK 2020/2021

Transfer Students
Students who transfer from other universities shall be credited with
only those courses deemed relevant to the Mass Communication
programme, and which they have already passed prior to their
transfer. Such students shall, however, be required to pass the
minimum number of credit units specied for graduation in the
Faculty; provided that no student shall spend less than two sessions
(4 semesters) in order to earn a degree. Students who transfer from
another programme in the Faculty or other faculties for any
approved reason shall be credited with those units passed that are
within the curriculum of the programme. Appropriate decisions on
transfer cases shall be subject to approval of Senate, on the
recommendation of the Faculty.
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DEPARTMENTAL HANDBOOK 2020/2021

100 LEVEL : BACHELOR OF SCIENCE

(MASS COMMUNICATION)

COURSE COURSE TITLE 1ST 2ND Status

CODES SEM SEM .
GENERAL EDUCATION COURSES Unit Unit .
GES100 Chapel Seminar S/U . .
GES 101 Use of English I 2 . R
GES 111 Use of Library 2 . R
GES 121 Computer in Modern Society 2 . R
GES 102 Use of English II . 2 R
GES 112 God in Modern Society . 1 R
GES 122 Peace and Conict Resolution . 2 R
TOTAL GES COURSE CREDITS 6 5 11
CORE COURSES . . .
MCM 101 Introduction to Mass Communication 3 . C
MCM 111 Writing for the Mass Media 2 . C
MCM 121 African Communication Systems 3 . C
MCM 131 Introduction to Photojournalism 2 . C
MCM 102 History of Nigerian Mass Media . 2 C
MCM 112 Introduction to Broadcasting . 3 C
MCM 122 New Communication Technologies . 2 C
MCM 132 Fundamentals of Marketing . 2 C
MCM 142 Introduction to Development Communication . 2 C
REQUIRED COURSES . . .
POS 111 Introduction to International Relations 2 . E
LIS 102 Introduction to Information Science . 3 E
TOTAL CREDITS 18 19 37
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DEPARTMENTAL HANDBOOK 2020/2021

200 LEVEL : BACHELOR OF SCIENCE

(MASS COMMUNICATION)

COURSE 1ST 2ND Status

COURSE TITLE
CODES SEM SEM .
. GENERAL EDUCATION COURSES . . .
GES 200 Student Life Seminar S/U S/U .
GES 201 Philosophy of Education 1 . R
GES 211 Nigerian People And Culture 2 . R
GES 221 Introduction to French 2 . R
GES 241 Introduction to Psychology 2 . R
GES 202 Life and Teachings of Christ . 1 R
GES 212 Philosophy and Logic . 2 R
GES 232 Introduction to Agriculture . 2 R
GES 252 Entrepreneurship . 2 R
. TOTAL GES COURSE CREDITS 7 7 14
. CORECOURSES . . .
MCM 201 Communication Research 3 . C
MCM 211 Principles and Practice of Public Relations 2 . C
MCM 221 Public Communication and Speech Writing 2 . C
MCM 231 Book Publishing 2 . C
MCM 241 Investigative & Specialized Reporting 2 . C
MCM 251 Introduction to Advertising 2 . C
MCM 202 Feature Writing . 2 C
MCM 212 Mass Media and Society . 2 C
MCM 222 Fundamentals of Media Relations . 2 C
MCM 232 News Writing and Reporting . 2 C
MCM 242 Editorial Writing . 2 C
MCM 252 Editing and Graphics of Communication . 2 C
. REQUIRED COURSES . . .
POS 202 Nigerian Government and Politics . 3 E
. TOTAL CREDITS 20 22 42
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300 LEVEL : 1ST SEMESTER BACHELOR OF SCIENCE

(MASS COMMUNICATION)

COURSE 1ST Status

COURSE TITLE
CODES SEM
. GENERAL EDUCATION COURSES . .
MCM 301 Theories of Mass Communication 3 C
MCM 311 Newspaper and Magazine Mgt. & Production 3 C
MCM 321 Issues in Nigerian Mass Media 3 C
MCM 331 Photo Editing 2 C
MCM 303 International Communication System 2 C
MCM 313 Communication Research II 2 C
. ELECTIVE COURSES (PR and ADVERTISING) . .
MCM 341 Consumer Behaviour & Brand Management 2 E
MCM 351 PR Writing & Business Communication 2 E
. TOTAL (PRAD) 19 .
. ELECTIVE COURSES (BROADCASTING) . .
MCM361 Radio/TV News Writing & Production 2 E
MCM 371 Film, Theory & Aesthetics 2 E
. TOTAL (BROADCASTING) 19 .
. ELECTIVE COURSES (PRINT JOURNALISM) .
MCM 381 Text Writing & Print Production Technology 2 E
MCM 391 Economics of Book Publishing 2 E
TOTAL (PRINT JOURNALISM) 19
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300 LEVEL : 2ND SEMESTER BACHELOR OF SCIENCE

(MASS COMMUNICATION)

COURSE 2ND Status

COURSE TITLE
CODES SEM
. GENERAL EDUCATION COURSES . .
MCM 302 Media Law and Ethics 3 C
MCM 312 New and Social Media 3 C
MCM 322 Advanced & Specialized Reporting 2 C
MCM 332 Scholarly and Technical Report Writing 3 C
MCM 342 Gender Issues in Communication 2 C
. ELECTIVE COURSES (PR and ADVERTISING) . .
MCM 352 Advert Creative Writing & Prod. Technique 2 E
MCM 362 Advert Campaign and Media Planning 2 E
. TOTAL (PRAD) 17 .
. ELECTIVE COURSES (BROADCASTING) . .
MCM 372 Radio/TV Studio Mgt. & Production 2 E
MCM 382 Drama/Documentary Production 2 E
. TOTAL (BROADCASTING) 17 .
. ELECTIVE COURSES (PRINT JOURNALISM) . .
MCM 392 Print Media Organization & Management 2 E
MCM 314 Principles of Book Editing & Publishing 2 E
TOTAL (PRINT JOURNALISM) 17
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DEPARTMENTAL HANDBOOK 2020/2021

400 LEVEL : 1ST SEMESTER BACHELOR OF SCIENCE

(MASS COMMUNICATION)

COURSE 1ST Status

COURSE TITLE
CODES SEM
. GENERAL EDUCATION COURSES . .
MCM 401 Desktop Publishing and Web Designing 3 C
MCM 411 Human Rights Communication 3 C
MCM 421 Data Analysis in Communication Research 3 C
MCM 451 Communication Seminar 3 C
MCM 403 Internship (Media Attachment) 3 C
. ELECTIVE COURSES (PR and ADVERTISING) . .
MCM 431 Organization and Management of PRAD Agencies 2 E
MCM 441 International PR and Advertising 2 E
. TOTAL (PRAD) 19 .
. ELECTIVE COURSES (BROADCASTING) . .
MCM 461 Broadcast Management and Programming 2 E
MCM 481 International and Foreign Broadcasting 2 E
. TOTAL (BROADCASTING) 19 .
. ELECTIVE COURSES (PRINT JOURNALISM) . .
MCM 471 Community/Rural Newspaper Prod. & Management 2 E
MCM 491 Advanced Newspaper/Magazine Production 2 E
TOTAL (PRINT JOURNALISM) 19
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DEPARTMENTAL HANDBOOK 2020/2021

400 LEVEL : 2ND SEMESTER BACHELOR OF SCIENCE

(MASS COMMUNICATION)

COURSE 2ND Status

COURSE TITLE
CODES SEM
. GENERAL EDUCATION COURSES . .
MCM 402 Educational Broadcasting 3 C
MCM 412 Nigerian Media Analysis 3 C
MCM 422 Applied Development Communication 3 C
MCM 499 Research Project 6 C
. ELECTIVE COURSES (PR and ADVERTISING) . .
MCM 432 Financial PR and Social Issues in Advertising 2 E
MCM 442 Integrated Marketing Communications 2 E
. TOTAL (PRAD) 19 .
. ELECTIVE COURSES (BROADCASTING) . .
MCM 462 Public Affairs Broadcasting 2 E
MCM 472 Film Criticism and Appreciation 2 E
. TOTAL (BROADCASTING) 19 .
. ELECTIVE COURSES (PRINT JOURNALISM) . .
MCM 452 Foreign Correspondence 2 E
MCM 482 Advanced Editorial & Critical Writing 2 E
TOTAL (PRINT JOURNALISM) 19

MASS COMMUNICATION COURSE DESCRIPTIONS

MCM 101 INTRODUCTION TO MASS

COMMUNICATION 3 Units
This course deals with the exploration of Mass Communication as a
sub-type of human communication. The process, models, elements,
and adjuncts of Mass Communication shall be stressed. The course
also treats, in detail, the functions and relevance of the media of
Mass Communication to society, and the role of the Mass Media,
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DEPARTMENTAL HANDBOOK 2020/2021

impact of the Mass Media, as well as national Mass Media systems

across countries. The role of technology in Mass Communication is
also highlighted.

MCM 111 WRITING FOR THE MASS MEDIA 2 Units

The course is designed to teach students the techniques and
strategies of peripheral journalistic writings. The roles of grammar,
style and English Language in effective writing will be taught.
Incorporated into this introductory writing course is rudiments of
English grammar, where basic concepts like classes of words,
phrases, clauses, sentences, tenses, among others, will be treated.
This course is meant to enhance the students' competence in English
language, both in writing and speaking.

MCM 121 AFRICAN COMMUNICATION

SYSTEMS 3 Units
Emphasis is on African oral traditional communication structure,
forms and content. In addition, the course also surveys past and
present modern mass media systems as inuenced by African
political culture, beliefs and attitudes.

MCM 131 INTRODUCTION TO PHOTO

JOURNALISM 2 Units
This course is designed to expose students to the processes of photo
production and especially the use of the camera. The course will
teach camera manipulation, lm development, and the use of
photographs to tell stories. The course will cover such topics as parts
of a camera, lms and photographic process, darkroom procedure
and communicating with pictures. Taking pictures, repair and
maintenance of photographic tools and equipment, studio
photography and photo journalism as well as career prospects in
photo journalism.
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MCM 102 HISTORY OF NIGERIAN MASSMEDIA 2 Units

This course chronicles, in a critical manner, the evolution of mass
media in Nigeria. It traces trends in the establishment and control of
the mass media from 1859 till date and the role of some notable
nationalists in shaping the course of the press in Nigeria.

MCM 112 INTRODUCTION TO BROADCASTING

3 Units
This course introduces students to the concept of broadcasting. The
course takes an overview of the physical, technical and societal
bases of radio and television broadcasting. It relates the laws of
nature that makes broadcasting possible as well as the scientists who
exploited them. The course also discusses the equipment used in
radio and television. In addition, it also surveys the diverse
environment of broadcasting stations and networks.

MCM 122 NEW COMMUNICATION

TECHNOLOGIES 2 Units
The course is to prepare students to become much more familiar
with the modern technologies in mass communication practice. The
study covers such areas as the history of the broadcast and print
media as well as the internet. It also covers the use of traditional
African communication technologies leading to the evolution of the
writing materials and other modern equipment that facilitate human
communication: the telephone, GSM, and other satellite
communication equipment.

MCM 132 FUNDAMENTALS OF MARKETING 2 Units

The course deals with Public Relations and Advertising as
communication tools which can be used to market or promote a
person, idea and an organization. The art and science of marketing is
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discussed as basis for determining the need for and type of

communication solution which can effectively deal with marketing
problems in different situations.

MCM 142 INTRODUCTION TO DEVELOPMENT

COMMUNICATION 2 Units
Development Communication stems from the need to create public
awareness among the public on economic, political and socio-
cultural trends with a view to enabling community members
understand and maximally benet from these developments for
personal benet and the public good. It is to highlight the potential
of communication in stimulating people's interest in development
processes and serving as a bridge linking the leadership and the
followership in a collective effort at societal growth. Students will
be taught how to package development related information to
enhance the activities of disadvantaged groups in society with a
view to bringing them within the development net. Also, the course
focuses on the activities of non-governmental organizations, which
as development agents, support and uphold the ideals of national
development in health, education, agriculture and rural economy.

MCM 201 COMMUNICATION RESEARCH 3 Units

The focus of this course is to introduce students to data gathering
methods in Mass Communication and to enable them analyze
research data and critically evaluate any journalistic writing and
social science research. The course is designed to help students
apply knowledge gained in carrying out research projects.

MCM 211 PRINCIPLES AND PRACTICE OF

PUBLIC RELATIONS 2 Units
This course teaches the fundamentals of public relations and their
purpose. It delves into the theory and practice of public relations. It
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introduces students to what is public relations as against the

common misconceptions about the meaning and practice of the
profession.

MCM 221 PUBLIC COMMUNICATIONS AND

SPEECHWRITING 2 Units
This is a fundamental course in communication that teaches the
basic theory and principles of oral communication and presentation,
and the deployment of various rhetorical devices. Students are
taught how to prepare, present and critically listen to and evaluate
informative and persuasive speeches.

MCM 231 BOOK P U B L I S H I N G 2 Units

This course deals with the general idea of publishing as an
intellectual and cultural activity with a business undertone. The
course also examines the origin, growth, publishing process,
techniques and challenges of book publishing. It combines theory
with practice culminating in a publishing project to be undertaken
by the students.

MCM 241 INVESTIGATIVE AND SPECIALIZED

REPORTING I 2 Units
This course deals with the rationale for investigative reporting as a
media moral tool of enhancing public and corporate good
governance by exposing legal and ethical wrongs, the basic skills
needed and methods of conducting reportorial investigation. Under
specialised reporting, students are taught how to write informative,
educative and illuminating news reports and critical analysis about
various segments of the society with a view to enhancing deeper
public understanding of these units and their contributions to
society. In this regard, students are provided guidelines for
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effectively reporting on these various segments of society which

include medicine, law, education, health, sports, agriculture,
business, the environment, nance, politics and culture etc.

MCM 251 INTRODUCTION TO ADVERTISING 2 Units

Advertising is one of the four legs of mass communication, the other
three being broadcast media, print and public relations. Students are
made to know, through this course, the role of advertising in mass
communication. The course covers the various denitions of
advertising, its importance and contribution to marketing of products,
services and ideas as well as promotion of national development.

MCM 202 FEATURE WRITING 2 Units

This course gives opportunity to the students to know how to write,
analyze current issues and make informed recommendations. It is a
course that deals with writing logically and concisely in accordance
with ethical standards of good journalistic practice. Feature writing
becomes an art when the writer practices it regularly. This course
teaches the basic methods of writing good features.

MCM 212 MASS MEDIA AND SOCIETY 2 Units

The focus of this course is the relationship between the mass media
and the society. It highlights ways by which the media inuence the
society and how society also inuence the practice of mass media. The
course examines the symbiotic relationships between the media and the
society as partners in progress for national development and growth.

MCM 222 FUNDAMENTALS OF MEDIA

RELATIONS 2 Units
One essential role of the mass media is providing publicity and
creating public awareness about an individual or corporate
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organization and its products. Media relations is a special aspect of

public relations because the media is used as a tool to carry out the
functions of the public relations ofcer. It therefore becomes
imperative for the public relations ofcer to know how to handle the
media and use it to his/her own advantage. Students are taught how
to get the media to handle essential functions of public relations to
the various publics of the corporate organization or the individual
that requires media publicity.

MCM 232 NEWS WRITING AND REPORTING 2 Units

This is a course designed to make students become adept in writing
news stories under deadline pressures. Beats are assigned students
on campus to develop and write stories for publication in campus
newspaper and magazine. They are also to be encouraged to write
publishable stories in metropolitan media.

MCM 242 EDITORIAL WRITING 2 Units

This is an intensive and in-depth study of the techniques of writing
editorial. It examines what it takes to write a successful editorial; the
nitty-gritty of editorial writing-style, language, logic and the need to
have a target audience as focus of an editorial to enhance relevance
an impact. The constitution and composition of the Editorial Board,
its functions , politics of the editorial boardroom and the role of the
editorial page in shaping community decision making are
highlighted. This course also provides exposures on the writing and
analysis of factual articles for newspapers and magazines. It also
involves subject research, investigation and interpretation of issues,
ethical problems, preparation of manuscripts, and
recommendations to issues. Types of features, determination of
topic relevance, activities of the features desk, issues of style in
features, readability and creative use of language are also taught.
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MCM 252 EDITING AND GRAPHICS OF

COMMUNICATION 2 Units
Editing is an essential part of print journalism. It is the art of putting the
right words and symbols in their proper positions to convey correct
meanings in the production process of a newspaper, magazine and
book publishing. Newspaper and Magazine page planning and
layouts are taught in this course with the use of page planning
softwares such as Corel Draw, Adobe Pagemaker, etc. Students must
know how to do it practically. Thus, students are taught how to write
and edit copy in conformity with the traditional and new media
technology. Emphasis is placed on the preparation of articles.

MCM 301 THEORIES OF MASS COMMUNICATION

3 Units
This course deals with the analysis and exploration of key theories
in Mass Communication i.e. the nature, uses and effects of the
theories. The relationship between theory and research and the
relevance of the two to each other is discussed. The course
emphasizes the importance of theories in providing context to the
study of Mass Communication.

MCM 311 NEWSPAPER/MAGAZINE

MANAGEMENT & PRODUCTION 3 Units
The course deals with basic theories and practice of production and
management of newspapers and magazine outts. Through
workshops and group assignments, students acquire skills in
newspaper and magazine production. Students are expected to
produce a newspaper or magazine during the course.

MCM 321 ISSUES IN NIGERIAN MASS MEDIA 3 Units

This course provides an overview of the mass media in Nigeria with
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respect to the patterns of growth, prospects and challenges. The

course evaluates the features of the mass media in Nigeria in light of
successive regimes. Such issues as media policy, media ownership,
media credibility and professionalism, adherence to ethical values,
reportage of human rights abuse, violence against Nigerian
journalists, the role of the media in governance and the role of the
media as the fourth estate of the realm are discussed in this course.

MCM 331 PHOTO EDITING 2 Units

This course teaches the use of Photoshop, Adobe, Corel Draw,
Macromedia, Fireworks and other editing softwares for cropping,
sizing, and manipulating of photographic images for print, TV and
lm.

MCM 341 CONSUMER BEHAVIOUR & BRAND

MANAGEMENT 2 Units
A critical examination of consumer behaviour in relation to
different product brands. The course content include consumerist
movements. The course demonstrates how marketing, advertising,
and public relations tools are used to determine the attitude of
consumers, in addition to solving consumers' problems through
brand management. It centres on the planning and execution of a
brand. It covers the following content areas: advert campaign plan;
branding and rebranding; marketing and consumer research and
budget in advertising. Students undertake intensive small group
exercises.

MCM 351 PR WRITING AND BUSINESS

COMMUNICATION 2Units
This course exposes students to the art of writing Public Relations
texts, letters and development of business communication to
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enhance mutual understanding of all partners. It teaches how to

handle business letter etiquette that will make a corporate
organization be a winner with governments, communities, the
media and other business partners in a social milieu.
Communicating with business partners within and outside Nigeria
using the internet: emails and social media. The scope,
characteristics, peculiarities and current issues in international
business communication are treated exhaustively treated so as to
acquaint the students with a thorough knowledge of the politics and
nature of international communication.

MCM 361 RADIO/TV NEWS WRITING AND

PRODUCTION 2 Units
The course deals with an appraisal of the broadcast medium
reportorial process, review of sources of news, elements of news
and their values. The course also covers the gathering of
information and writing of news for radio and television, and
guidelines for their preparation. It also examines broadcast news
copies, production of news brief and bulletins of different broadcast
formats. The University FM radio station provides a platform for
practical application of classroom learning.

MCM 371 FILM THEORY AND AESTHETICS 2 Units

This course explores the trend in the growth and development of
lm as an extension of photography and teaches the rudiments of
Film production. Particular areas of emphasis are lm theory and
aesthetics, lm animation, documentary lm production and lm
appreciation and criticism.
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MCM 381 TEXT WRITING & PRINT PRODUCTION

TECHNOLOGY 2 Units
The main topics in this course include the process of writing texts
and the mechanism of various print production technology.
Understanding the workings of the production of text and the
technology used in the publishing process; type-setting methods;
Planning the layout and designing the form and size of the book are
discussed extensively.

MCM 391 ECONOMICS OF BOOK PUBLISHING 2Units

The main topics to be taught in this course include publishing
process in Nigeria - size, turnover, investments, major markets,
marketing strategies and handling of royalties; the publisher in the
market structure of the industry, the problems of the publishing
industry etc.

MCM 303 INTERNATIONAL COMMUNICATION

SYSTEMS 2 Units
This course is an overview of the world's media systems. Issues in
the New World Information Order are highlighted. There shall be an
examination of how culture, ideology, politics, technology,
economy and market structures have inuenced the international
ow of news among nations. It also extends the horizon of
knowledge of students in discussion of such issues of global
relevance and elements of communication among others.

MCM 313 COMMUNICATION RESEARCH II 2 Units

This course is an extension of Communication research 1 taught in
200 level. It focuses on data gathering methods in Mass
Communication and imbues with students with ability to analyze
research data and critically evaluate any journalistic writing and
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social science research such as content analysis, survey, quasi-

experimental etc. The course is designed to further assist students
apply knowledge gained in carrying out research projects.

MCM 302 MEDIA LAW AND ETHICS 3Units

This course is a study of the legal framework within which the mass
media operate in Nigeria and elsewhere. The laws affecting the
practice of mass media such as libel, sedition, privacy, contempt,
obscenity, copyright, advertising law, and other regulations will be
taught. A major purpose of this course is to enlighten mass
communication students on the ethics and laws regulating media
practices which will guide them when they become professionals in
the eld.

MCM 312 NEW AND SOCIAL MEDIA 3 Units

This course is an extension of New Communication Technology. It
focuses on emerging waves of social media such as Facebook;
Twitter, Linkedin, Instagram, WatsApp, blogs etc; impact of social
networking sites on news gathering and reportage; issues about
social media and potentials for peddling harmful information such
as fake news, online bullying, character assassination etc; social
media and the citizenship power; connectivity and access, social
media use for mass protest and as advocacy tool, Online nancial
fraud/crimes etc. Advantages and disadvantages of New and Social
Media as applicable to mass communication as a profession are
fully discussed.

MCM 322 INVESTIGATIVE AND SPECIALIZED

REPORTING II 2 Units
The course presents more mature instruction and practice on
reportorial skills with emphasis on interpretative and investigative
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reporting and other in-depth reporting techniques. Further focus is

on meeting the surveillance need of specic sectors of society viz;
science, business, education, religion, sports, agriculture, and
health. Special emphasis is placed on instruction and practice in
writing popular science articles for newspapers and magazines.
This is to facilitate the translation of scientic language,
familiarization with literature of science and the interviewing of
scientists, and those in other elds of endeavour. To foster practical
application of knowledge, students will be assigned to various beats
for specialized reporting purposes.

MCM 332 SCHOLARLY AND TECHNICAL

REPORT WRITING 3 Units
Prerequisite; News Writing and Reporting, and Business
Communication. Students are exposed to the development of
technical report writing for conferences / seminars / workshops /
researches and consultancy services including Proposal writing for
national communication development, research grants. This course
also covers issues about the appreciation of scholarly works of arts
and culture such as books, paintings, drama and movies, music,
photography and cultural heritage materials like drawings and
African cultural and religious festivities, dresses and fashion, and
monuments in museums etc. At the end of the course, students are
expected to have acquired competencies to enable them develop
effective writing skills to write about all the areas listed above to
meet international standards.

MCM 342 GENDER ISSUES IN COMMUNICATION 2 Units

Gender issues are a global phenomenon. The course provides
adequate knowledge in writing and reporting issues of gender
inequality, women trafcking, sexual abuse, stereotypes, women
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education, women health and violence against women, women in

politics and the analysis of feminist perspectives in the
communication eld.

MCM 352 ADVERT CREATIVE WRITING &

PROD. TECHNIQUE 2 Units
Students are taught through hands-on-production of Advert creative
copies both in print and broadcast formats. Production of Radio/TV
jingles and graphics for billboards and posters are also taught in this
course. Furthermore, the theory and practice of writing effective
and creative advertising messages for print and broadcast media as
well as the web are covered in the course. Students are exposed to
the creative application of consumer and market surveys, copy
testing methods, and advertising readership studies.

MCM 362 ADVERT CAMPAIGN AND

MEDIA PLANNING 2 Units
The preparation of advertising media plan: analysis of the various
media in terms of target audience reach and the frequency of reach,
media coverage; Consideration of other crucial factors in matching
media with markets. This course will discuss the various advertising
campaign planning strategies and the techniques of media planning
and appropriate media selections and scheduling. Students are
expected to engage in a practical exercise in carrying out
advertising campaigns for various products/brands.

MCM 372 RADIO/TV STUDIO MANAGEMENT&

PRODUCTION 3 Units
This course is about the analysis of management theories as related
to broadcast stations. Students will learn the purpose, function, and
execution of basic techniques of radio, television and video elds
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and studio production operations. Emphasis is on the production of

broadcast- quality audition tapes.

MCM 382 DRAMA/DOCUMENTARY PRODUCTION

2Units
This course is an in-depth study of the process of Radio/TV drama
production, Scripting, blocking, casting, budgeting and
performance shall be treated. Also, the course treats documentary
concepts through analysis of radio, television and lm
documentary.The course will be centered on the development,
writing and production of a documentary. There is equal emphasis
on theory and practice.

MCM 392 PRINT MEDIA ORGANISATION AND

MANAGEMENT 2 Units
Examination of processes involved in the establishment,
organization and management of print media business with
emphasis on general principles of business operation and
peculiarities of print media outts. Students will engage in practical
media entrepreneurial activities by drawing up a media
establishment proposals and presentation of papers by students on
their industrial attachment experiences.

MCM 304 PRINCIPLES OF BOOK EDITING &

PUBLISHING 2Units
This course is about the techniques of putting a manuscript into
book form. It is a course that takes a book from scratch to a readable
bound document with standard page layouts, graphics and editing
up to the stage of becoming a publishable book. Book publishing
editing symbols and techniques are explained.
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MCM 401 DESKTOP PUBLISHING AND

WEB DESIGNING 3 Units
This course involves application of the ICT in word processing,
editing, page making and lay-out of publications. Survey of
frontiers in book publishing technology. The advent of xerography
and similar duplicating processes. Students are also exposed to an
in-depth study of those aspects of the web designing, with emphasis
on web hosting, personal blogging and personal websites. Attention
is given to ethical considerations of on-line publications such as the
social media.

MCM 411 HUMAN RIGHTS AND RELIGIOUS

COMMUNICATION 3 Units
The course is an in-depth study of the use of the media to protect
human rights and how the media reports religious issues, especially
with religious intolerance leading to insurgencies in various parts
of the world. Exercises will be given to introduce students to
consultancy opportunities available to media professionals given
increasing involvement of the media in religious and social
communications. The course also examines the economics and
sustainability of religious media.

MCM 421 NIGERIAN MEDIA ANALYSIS 3 Units

The course is a survey of the media of mass communication as a
social institution with reference to sociological concepts. The
functions and role of the mass media vis-a-vis major institutions in
the society are examined. The Nigerian Mass Media Analysis
covers a comparative study of the behaviourial patterns of the mass
media in Nigeria using socio-economic and democratic principles
to measure the performance of the media in the Nigerian society.
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MCM 431 ORGANIZATION AND MANAGEMENT

OF PRAD AGENCIES 2 Units
This course is centred on establishment and effective guidelines for
starting, operating and managing advertising agencies and public
relations outts. The organization, operation and co–existential
nature of the various departments in these outts are discussed
together with the rudimentary principles of Management.

MCM 441 INTERNATIONAL PR AND ADVERTISING

2 Units
This course is designed to expose students to the roles of public
relations and advertising in a global village that is characterized by a
universal culture and consumption habit. In particular, the roles and
nature of PRAD in the programmes of transnational corporations,
international non-governmental organizations and countries are
discussed and analyzed.

MCM 451 COMMUNICATION SEMINAR 3 Units

Pre-requisites: Issues in Nigerian Mass Media. Each student is
expected to develop concepts on topical issues with themes on
current national debates on politics, economy, democracy, religious
and cultural matters, insurgency, human rights abuse, violence
against journalists etc and present a seminar on any topic of his/her
choice as accepted by the department. The seminar will guide the
students to know how to handle such academic and intellectual
debates later in life.

MCM 461 BROADCAST MANAGEMENTAND

PROGRAMMING 2 Units
The course is an analysis of theories underlying the nature and
process of management and organization, generally with particular
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reference to types of broadcasting organizations and their settings.

The primary operations of radio and television stations networks,
particularly programming, personnel and the skills required to
manage them in the interest of society.

MCM 471 COMMUNITY/RURAL NEWSPAPER

PROD & MANAGEMENT 2 Units
This course focuses on writing, editing and publishing weekly or
regular newspaper for the rural community, small municipalities
and urban neighbourhoods. It also examines the need for content
analysis, readership research and business and management
procedures in the establishment of rural community newspaper.
Interpretative journalism with emphasis on the media's social
responsibility for national integration, bridging the gap between the
haves and have-nots, the rural and urban residents.
Community/Rural Newspaper Production and Management is a
course that helps to train students to stand on their own as media
entrepreneurs.

MCM 481 INTERNATIONAL AND FOREIGN

BROADCASTING 2 Units
This is a course on comparative analysis of national systems of
broadcasting worldwide in terms of types of ownership, control,
programming purposes and effects or impact. Consideration of
international organization dealing with technical facilities and those
dealing with programmes. The course also examines the purpose
and impact of external radio and television broadcasting stations on
the Nigeria mass media practice. Focus will be laid on foreign
broadcast stations such as CNN, AL JAZEERA, BBC, CGTN etc as
examples.
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MCM 491 ADVANCED NEWSPAPER/MAGAZINE

PRODUCTION 2 Units
Students will be exposed to the implication of
Newspaper/Magazine ownership and editorial policies on Nigerian
Media. News coverage and reporting for political and economic
benets. Economic and political issues of newspaper/magazine
production: The brown envelope syndrome, public versus private
newspaper/magazine ownership, Salaries and wages of journalists
and the issue of objectivity in news reporting.

MCM 403 INTERNSHIP (MEDIA ATTACHMENT) 3 Units

This is a requirement for students to be exposed to media
organizations for practical experience during summer. They are
expected to put in a minimum of 12 weeks of intensive industrial
attachment. Each student is expected to keep a log book to be duly
signed by the industrial supervising ofcer. University based
supervisors are also assigned to visit and assess students' practical
experiences and knowledge in their place of internship.

MCM 402 EDUCATIONAL BROADCASTING 3 Units

This course focuses on the education potentials of radio and
television as well as their limitations. It also discusses evaluation of
pedagogic approaches and media production techniques; radio fora
and clubs, planning and production of educational programmes.
The production of supplementary materials for teaching and their
effective uses are emphasized.

MCM 412 DATA ANALYSIS IN COMMUNICATION

RESEARCH 3 Units
Pre-requisite: MCM 313: Communication Research II. This course
builds on the course titled Communication Research II. It covers the
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methods of collection, collation, presentation, analysis and

interpretation of empirical data in mass media research. Statistical
operations involving the use of tables, graphs, measures of central
tendency and dispersion will be taught. The use of various research
data analysis softwares such as Excel, SPSS etc will be adopted in
this course.

MCM 422 APPLIED DEVELOPMENT

COMMUNICATION 3 Units
The behavioural approach to using communication as a catalyst for
development is the main thrust of this course. A practical
appreciation of the indispensability of information in bridging gaps
and breaking parochial boundaries with specic emphasis on the
use of communication in health care delivery, political awareness
and orientation, agricultural and rural extension services,
environmental protection, education and sports development etc.

MCM 432 FINANCIAL PR AND SOCIAL ISSUES IN

ADVERTISING 2 Units
This course involves a comprehensive review of techniques and
measurement yardsticks for planning, budgeting, designing,
writing and distributing corporate nancial publications; a rm
knowledge of the functions of nancial institutions such as banks,
insurance companies, investment houses and the Nigerian Stock
Exchange, regulations; government nancial institutions.

MCM 442 INTEGRATED MARKETING

COMMUNICATION 2 Units
This course approaches product promotion from an integrated
perspective. It teaches the discipline and principles of unity and
consistency of all the elements of promotion. It emphasizes the
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Promotion Mix of advertising, direct marketing, sales promotion,

publications and personal selling through synergy for effective
brand marketing.

MCM 452 FOREIGN CORRESPONDENCE 2 Units

The course emphasizes the need for the development of an elite
press corps to survey the international scene for the country. It
teaches the students the politics and economics of foreign
correspondence and skills that will enable the reporter to function
effectively as a foreign correspondent, and especially as a freelance
journalist. Issues of human rights reporting and ethics are also
taught.

MCM 462 PUBLIC AFFAIRS BROADCASTING 2 Units

The course explores the structures, dynamics and functions of the
news and public affairs department of broadcasting organizations. It
also examines investigative and interpretative reporting of public
institutions, agencies and the government. It exposes students to
production of current affairs programmes e.g. documentaries, news
magazines, discussions, and in-depth interviews through group
discussions and activities.

MCM 472 FILM CRITICISM AND APPRECIATION 2 Units

Pre-requisite MCM 371 Film Theory & Aesthetics: This course
takes lm production to higher academic and intellectual strides. It
is aimed at analyzing movies in relation to the prevailing socio-
political and economic as well as religious and cultural lessons to
the society.
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MCM 482 ADVANCED EDITORIAL AND CRITICAL

WRITING 2 Units
Advanced instruction and practice in writing news stories with
emphasis on investigative and other in-depth reporting techniques.
Writing, analyzing and marketing factual articles for newspapers,
general and specialized magazines. Subject research, investigation
of editorial needs, ethical and legal problems and manuscript
preparation. Intensive work in the theory and practice of writing
editorials and columns based on opinion with particular emphasis
on analysis and interpretation of events.

MCM 499 RESEARCH PROJECT 6 Units

The research project allows students to initiate and execute a
scientic research effort, under the supervision of a lecturer, that is
of publishable standard and that enhances knowledge. The research
project must, in substance and procedure, conform to mass media
research tradition.