Financial Analysis
Financial Analysis
Financial analysis is the process of examining a company's financial statements, including the
income statement, balance sheet, and cash flow statement, to assess its financial
performance, financial position, and overall financial health. It involves analyzing various
financial ratios and metrics to gain insights into a company's profitability, liquidity, solvency,
efficiency, and risk.
1. Financial Ratios:
o Profitability Ratios: Measure a company's ability to generate profits. Examples
include:
Gross profit margin
Net profit margin
Return on assets (ROA)
Return on equity (ROE)
o Liquidity Ratios: Assess a company's ability to meet its short-term obligations.
Examples include:
Current ratio
Quick ratio
Cash ratio
o Solvency Ratios: Evaluate a company's ability to meet its long-term obligations.
Examples include:
Debt-to-equity ratio
Debt-to-assets ratio
Interest coverage ratio
o Efficiency Ratios: Measure how efficiently a company is using its assets.
Examples include:
Inventory turnover ratio
Accounts receivable turnover ratio
Asset turnover ratio
o Market Ratios: Assess a company's market value and investor sentiment.
Examples include:
Price-to-earnings (P/E) ratio
Price-to-book (P/B) ratio
Dividend yield
2. Financial Statement Analysis:
o Horizontal Analysis: Compares financial statements over time to identify trends
and changes.
o Vertical Analysis: Expresses each item on a financial statement as a percentage
of a key figure (e.g., total assets for the balance sheet, net sales for the income
statement).
o Common-Size Analysis: Standardizes financial statements to make comparisons
easier between different companies or time periods.
3. Cash Flow Analysis:
o Examines the inflows and outflows of cash to assess a company's liquidity and
financial health.
o Includes the operating activities, investing activities, and financing activities
sections of the cash flow statement.
Investment decisions: Investors use financial analysis to assess the investment potential
of a company.
Credit decisions: Lenders use financial analysis to evaluate a company's
creditworthiness.
Internal management: Managers use financial analysis to make informed decisions
about operations, resource allocation, and strategic planning.
External stakeholders: Analysts, shareholders, and regulators use financial analysis to
understand a company's performance and risk.
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