5

English
Modules
Quarter 2 – Weeks 5-8
5
English
Quarter 2 – Module 5
Examining Images in Viewpoints
English – Grade 5
Alternative Delivery Mode
Quarter 2- Module 5: Examining Images in Viewpoints
Second Edition, 2021

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the
Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.)
included in this module are owned by their respective copyright holders. Every effort has been
exerted to locate and seek permission to use these materials from their respective copyright
owners. The publisher and authors do not represent nor claim ownership over them.

Published by the Department of Education-Schools Division of Makati City

OIC-Schools Division Superintendent: Carleen S. Sedilla CESE
OIC-Assistant Schools Division Superintendent: Jay F. Macasieb DEM, CESE

Development Team of the Module

Writers: Eleanor M. Reyes, Nancy M. Serrano, Mariane G. Nericua
Editor: Gizelle V. Laud

Reviewer: Maria Myra B. Regalado

Layout Artists: Michelle G. Rocillo, Patricia Ulynne F. Garvida

Management Team: Neil Vincent C. Sandoval

Chief Education Supervisor, Curriculum Implementation Division

Gizelle V. Laud
Education Program Supervisor, English

Printed in the Philippines by the Schools Division Office of Makati City through the
support of the City Government of Makati (Local School Board)

Department of Education – Schools Division Office of Makati City

Office Address: Gov. Noble St., Brgy. Guadalupe Nuevo

City of Makati, Metropolitan Manila, Philippines 1212
Telefax: (632) 8882-5861 / 8882-5862
E-mail Address: makati.city@deped.gov.ph
 What I Need to Know

This module was designed and written with you in mind. It is here to help you how to
examine an image which presents a particular viewpoint, e.g., stereotypes (gender, age,
cultural, or opinions) on an issue.
The scope of this module allows you to recognize the many aspects of examining an
image which presents a particular viewpoint on an issue in reference to gender, age,
culture, and opinion, and help you apply the concepts for a meaningful learning
experience. The lessons are arranged to follow the standard sequence of the course.
After going through this module, you are expected to:
1. Gain understanding of the many aspects to examine an image which presents a
particular viewpoint
2. Analyze images using your conceptual learning capabilities, and
3. Develop your critical and interpretative skills through observation.

What I Know

Photographs Say a Thousand Words

An image shows the different visual art elements. What are these elements?

Study the picture below carefully. Complete the words below with the
missing letters.

1. ____ i n ____
2. c ___ l ___ r
3. ____ h a____ e
4. t ____ x _____ u r ____
5. _____ a l _____ e

1
 Lesson Examine Images which
1 Present Particular
Viewpoints on an Issue
This lesson will provide you the basic strategies and conceptual learning
techniques to guide you in examining an image which presents a particular viewpoint
in reference to one’s gender, age, culture, and opinions on an issue. It is very important
to take note of clues to be able to appreciate the viewpoint that the image is presenting,
such as the context, the intended audience, and its purpose. As you go through the
lesson, you would understand that any image, whether paintings, drawings, or
paintings, can evoke a great deal of power, emotion, and meaning. That is why, it is
very important to learn these basic skills, such as looking closely at every detail of the
image both the background and the foreground, the color, composition, and the style.

What’s In

In your notebook, answer the following questions

1. How do you describe the image/drawing?

2. What do you see in the drawing?
3. What does the image tell about the life of these people? Why?

2
 What’s New

Look at the following pictures closely.

Are you familiar with the following pictures?

Where do you always see them?
How do you call them?

3
 What is It

When you read a book or a newspaper, what is the first thing you do? Do look at
the picture or read the contents or words? Why?

Most of us look at the pictures first in a book because they help us understand what
the book/news is about.

We are very visual creatures. A large percentage of the human brain dedicates itself to
visual processing. Our love for images lies with our cognition and ability to pay attention.
Images are able to grab our attention easily, we are immediately drawn to them.

What’s More

Activity 1: End the Extinction!

Look at the poster closely.

LET THE FUTURE GENERATIONS SEE THESE IN

DIVERSITY! END THE EXTINCTION!
What is it trying to tell?

___________________________________________________________________________________

___________________________________________________________________________________

4
To whom is the message addressed?

___________________________________________________________________________________

___________________________________________________________________________________

Form a group of three. Share your thoughts and feelings on these questions:

1. When do animals or plants become extinct?

2. What are some endangered species that are found in the Philippines? Describe
each.
3. Does the poster convince or impel you to do something in your own little way?
Why?
4. How can you help end the “extinction” of these animals and plants?

You may watch an online documentary that unravels this kind of problem. Discuss your
thoughts on the issue presented.
You may also make a poster on how to protect endangered animals or plants of our
country.

Activity 2: The Giving Tree

Look closely at the details of the illustration below. This visual art shows the message
of the poem, “The Giving Tree” by Shel Silverstein. What do you think is the poem about?

Trees have always been labeled or stereotyped as “givers” because of their importance
to human life. Get a partner and share your thoughts and feelings about these
questions:

1. Why are trees labeled as “givers”?

2. If you were a tree, would you also be like the “giving tree”? Why?
3. Do trees need to be protected just like human beings? Why?

5
Activity 3: Water is Life
Water pollution affects the health of wildlife, people, and local economies. If we don’t act
now, there could be no more fishes, and water resources within the next decade.
Study the pictures below. Think about the importance of having clean seas and rivers.

Work with a partner. Answer the following questions:

1. Which pictures make you think that clean water is important?
2. Are you convinced that something must be done to prevent water pollution? Why?
3. How can you help contribute to the solution of problems brought about by
irresponsible or wasteful use of water at home, in school, or in your community?

What I Have Learned

Remember:
Viewpoint
Viewpoint is a way of looking at or thinking about something (Definition from Merriam-
Webster)

In examining images, you should always remember the following:

1. Look deeply at the picture for a good long time. Observe shapes, colors, textures,
the position of people and/or objects, etc.
2. Write down what you see without making any interpretation about what the
picture is trying to say.
3. Formulate questions about the picture before you begin interpreting it.
4. Discuss your questions with two other students in the class to try to find some
answers.
5. Given the historical context and subject of the piece, ask what the artist is trying
to say. Ask also what the piece means, and who the target audience will be.
6. Discuss your interpretation with the class, and be prepared to support your view
by referring to specific elements of the image and what you know about the history
of the time.

6
 What I Can Do

The pictures reflect what is currently happening in the whole world due to COVID-19.
What are your viewpoints about these pictures? Write your answer on the blank
provided.

1. ___________________________
___________________________

2.________________________________________________

__________________________________________________

3.___________________________________________________

_____________________________________________________

7
 Assessment

Observe these pictures carefully. These were taken after the onslaught of Typhoon
Ulysses in the different areas of our country. What can you say about this disaster? How
can we prevent this destruction to our properties and our lives? Write your answer on
the space provided below.

1. _______________________________________________________________________

2. _______________________________________________________________________

3. _______________________________________________________________________

8
5
English
Quarter 2 – Module 6
Distinguishing Types
of Viewing Materials
English – Grade 5
Alternative Delivery Mode
Quarter 2 – Module 6: Distinguishing Types of Viewing Materials
Second Edition, 2021

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the
Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.)
included in this module are owned by their respective copyright holders. Every effort has been
exerted to locate and seek permission to use these materials from their respective copyright
owners. The publisher and authors do not represent nor claim ownership over them.

Published by the Department of Education-Schools Division of Makati City

OIC-Schools Division Superintendent: Carleen S. Sedilla CESE
OIC-Assistant Schools Division Superintendent: Jay F. Macasieb DEM, CESE

Development Team of the Module

Writers: Rebecca F. Rivera and Eden Samadan
Editor/Reviewer: Samson V. Matias
Layout Artists: Michelle G. Rocillo and Patricia Ulynne F. Garvida

Management Team: Neil Vincent C. Sandoval

Chief Education Supervisor, Curriculum Implementation Division

Gizelle V. Laud
Education Program Supervisor, English

Printed in the Philippines by the Schools Division Office of Makati City through the
support of the City Government of Makati (Local School Board)

Department of Education – Schools Division Office of Makati City

Office Address: Gov. Noble St., Brgy. Guadalupe Nuevo

City of Makati, Metropolitan Manila, Philippines 1212
Telefax: (632) 8882-5861 / 8882-5862
E-mail Address: makati.city@deped.gov.ph
 What I Need to Know

This module was designed and written with you in mind. It is here to help you master
skills in distinguishing types of viewing materials. The scope of this module permits it
to be used in many different learning situations. The language used recognizes the
diverse vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.
This module centers on Types of Viewing Materials.
As you go through this module, you are expected to:
1. Describe the types of viewing materials;
2. Identify the types of viewing materials; and
3. Identify the uses of the types of viewing materials.

What I Know

Before you start studying this module, take this simple test first to find out what you
already know about the topic.
Direction: Read each item carefully. Choose the letter of the correct answer.
1. Which viewing material is made to present facts of recent events?
A. News Flash C. Movie trailer
B. Movie Clip D. Music Video

2. Which is a viewing material that presents an advertisement of a product?

A. Painting C. Photo/Picture
B. Video commercial D. Documentary

3. Which viewing material is a work of drama performed on stage? It involves

exchanges of dialogues among characters.
A. Movie Clip C. Theatrical Play
B. Commercial D. News Report

1
 What’s In

This lesson will teach you how to distinguish types of viewing materials. To check how
much you have learned from the previous lesson, let us do the following activity.

Are you familiar with TV commercials?

What is your Favorite TV commercial?

Can you draw inside the box your favorite product and tell something about it
based on what you have watched in a TV commercial?

_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________

2
 What’s New

Look at the following pictures below and identify what viewing material is used. Choose
your answer inside the box.

1. ____________________ 3. ____________________ 2. ____________________

5. ____________________ 4. ____________________

News Flash Movie Trailer Commercial

Music Video Theatrical Play

The pictures that you have identified are examples of viewing materials. Now, let us
learn about the types of viewing materials.

3
 What is It

Viewing Materials are designed to be seen, viewed, or watched.

Types of Viewing Material
1. Pictures or Illustrations – They say that pictures paint a thousand words. Even
without a written text, pictures convey messages. Pictures are visual
representations of persons, things or events.

2. Theatrical Play – This is a work of drama performed on stage in front of a live

audience. Elements of a play consist of plot (story), dialogue, visual design and
music.

3. Movies or Films – They are also called motion pictures or moving pictures.
Movies are made by recording stories or events using cameras. Sometimes short
parts of these movies are presented in a form or a movie clip. A teaser or trailer
is created to promote a movie.

4. Commercials- They are viewing materials used to advertise a product. They are
presented to convince viewers to purchase a product or promote an idea.

5. News Report/News Flash – These viewing materials present facts about recent
events.

6. Music Video – This is a recorded performance of a song. Usually, music videos

include dance performances and visual interpretation of a song.

7. Vlogs (video logs) – Some people create videos and share them online. Topics of
these vlogs vary from day-to-day life to tutorials to anything interesting for people
to share and view. These vlogs can be viewed through video sharing websites.

Most of the viewing materials can be accessed through television, computers or other
gadgets. The internet has vast resources of different types of visual materials. Can you
name some examples of viewing materials you have seen in the internet?

4
 What’s More

Activity 1
Directions: Study the pictures below. Check which information is present in the clip.
Write the type of viewing material presented opposite each picture.

Information Type of Viewing

What can be seen in the Material
picture?
A man who acts as the
host
Title of the news
program
The News headline
A movie scene
Length of the video
Music used
Name of the creator

Cartoon representation
of a person
Images/symbolisms
Full interpretation
written in sentences

Length of the film

A stage where the
performance is held
Actors wearing
costumes

5
Activity 2
Directions: Click on the following links below and watch them. Identify what type of
viewing material is used and give its purpose.
Note: Ask assistance from your parents when opening the websites.
Viewing Material Type Purpose
Ex.
1.https://tinyurl.com/viewingmaterial1 Commercial To promote a
product

2. https://tinyurl.com/viewingmaterial2

3. https://tinyurl.com/viewingmaterial3

4. https://tinyurl.com/viewingmaterial4

5. https://tinyurl.com/viewingmaterial5

What I Have Learned

In this lesson, what are the different types of viewing materials? Name them and give
examples.

6
 What I Can Do

Direction: Write 3 viewing materials that you usually used in your online learning and
write a short sentence/s about how useful it is in your learning.

1.__________________________________________________
____________________________________________________

2.__________________________________________________
____________________________________________________
3.__________________________________________________
____________________________________________________

Assessment

Direction: Read each item carefully. Choose the letter of the correct answer.
1. Which type of viewing material is viewed as an actual drama performance on
stage?
A. Illustrations C. Vlog
B. Movie Trailer D. Theater Play
2. Which type of viewing material is made by recording stories or events using a
video camera?
A. Movie C. Illustrations
B. Charts D. Newspaper
3. A tv program was interrupted by an announcement from a news reporter who
read a news report. The LRT 1 has stopped its operation due to a fire that broke
near Buendia Station.
What specific viewing material was described above?
A. News flash C. Movie Trailer
B. Documentary D. Commercial
4. After “Eat Bulaga”, a video is shown on tv with a well-known celebrity showing
her long black hair and how it has improved upon using a shampoo product.
The viewing material used to describe the line is ______
A. Movie Trailer C. Commercial
B. Vlog D. Newspaper
5. A famous celebrity documented her travel in Boracay and showed her experience
in a video sharing platform. Which viewing material is best used to describe the
sentence?
A. News Report C. Commercial
B. Vlog D. Music Video

7
 Additional Activities

Make a video or any cut out using the different viewing materials:

News Flash Movie Trailer Commercial

Music Video Theatrical Play

8
5
English
Quarter 2 – Module 7
Distinguishing Types
of Viewing Materials
English – Grade 5
Alternative Delivery Mode
Quarter 2 – Module 7: Distinguishing Types of Viewing Materials
Second Edition, 2021

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the
Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.)
included in this module are owned by their respective copyright holders. Every effort has been
exerted to locate and seek permission to use these materials from their respective copyright
owners. The publisher and authors do not represent nor claim ownership over them.

Published by the Department of Education-Schools Division of Makati City

OIC-Schools Division Superintendent: Carleen S. Sedilla CESE
OIC-Assistant Schools Division Superintendent: Jay F. Macasieb DEM, CESE

Development Team of the Module

Writer: Felicia Ann Thea G. Potonia

Editors: Gizelle V. Laud

Reviewers: Lea B. Cabatic/Maria Myra B. Regalado

Layout Artists: Felicia Ann Thea G. Potonia/Patricia Ulynne F. Garvida

Management Team: Neil Vincent C. Sandoval

Chief Education Supervisor, Curriculum Implementation Division

Gizelle V. Laud
Education Program Supervisor, English

Printed in the Philippines by the Schools Division Office of Makati City through the
support of the City Government of Makati (Local School Board)

Department of Education – Schools Division Office of Makati City

Office Address: Gov. Noble St., Brgy. Guadalupe Nuevo

City of Makati, Metropolitan Manila, Philippines 1212
Telefax: (632) 8882-5861 / 8882-5862
E-mail Address: makati.city@deped.gov.ph
 What I Need to Know

Hi learners! In your previous module, you have learned to distinguish the types of
viewing materials as well as identify their uses. This module, however, will further
enhance your understanding as you go through this lesson.
The scope of this module permits it to be used in many different learning situations. The
language used recognizes the diverse vocabulary level of students. The lessons are
arranged to follow the standard sequence of the course. But the order in which you read
them can be changed to correspond with the textbook you are now using.
After going through this module, you are expected to:
1. Identify the types of viewing materials; and
2. Classify viewing materials into print and non-print materials.

What I Know

Directions: Match situations in Column A to their classification in Column B.

A B.

_____1. Tina is watching TV when she

A. News Flash/News Report
sees a product being promoted by her
favorite actor. She buys this product B. Theatrical Play
the next day.
C. Music Video
_____2. Robert always comes 30
minutes early to watch the mini clips or D. Movies or Films
trailer before the show.
E. Commercial
_____3. Lily has been accepted as a lead
in the new drama. This is the first time
she will perform on stage.

_____4. Recently, my mom has stood by

on the TV to wait for the latest events
happening in the Taal Volcano.

_____5. I can't wait to see the recorded

performance of my favorite singer!

1
 What’s New

Directions: Analyze and read each set of viewing material carefully. Choose the word
that does not belong to each set. Write your answer in the space provided.

1. PowerPoint presentation, live news report, magazine article, video clip

______________________________________
2. diary, email, books, printed world map
______________________________________
3. thesis, vlogs, YouTube videos, weather report
______________________________________
4. TV documentaries, movies, digital drawing, novel
______________________________________
5. mobile photo album, painting, electronic storybook, commercial
______________________________________

The activity above made you identify and classified the viewing materials into print and
non-print viewing materials.

What is It

Viewing Materials are designed to be seen, viewed, or watched. In our previous module,
viewing materials are classified into Pictures or Illustrations, Theatrical Play, Movies
or Films, Commercials, News Report/News Flash, Music Video, and Vlogs. However,
Viewing Materials could be further classified into Print and Non-Print.
Two Classifications of Viewing Materials

Print Viewing Materials consist of all written materials, excluding non-print

resources, which convey planned course information. Examples of printed resources
include, but are not limited to textbooks, workbooks, reference books, magazines,
newspapers, journals.

Non-Print Viewing Materials are those that do not depend on the printed sources.
Three-dimensional arts like dioramas, globes, puppets, and models; and other
projected or electronic materials such as films or movies, filmstrips, commercials,
videotapes, and television shows are examples of non-print viewing materials.

Most of the viewing materials can be accessed through television, computers, or other
gadgets. The internet has vast resources of different types of visual materials. Can you
name some examples of viewing materials you have seen on the internet?

2
 What’s More

Activity 1.
Directions: Match the following viewing materials to their descriptions or definitions.

A genre in literature in which real events

_________ 1. Diorama A. are depicted using storytelling
techniques.

_________ 2. Newspaper A printed publication (usually issued

B. daily or weekly) consisting of folded
unstapled sheets and containing news,
_________ 3. Vlogs feature articles, advertisements, and
correspondence.

_________ 4. Documentary Film C. Videos created and shared online. Topics

vary from day-to-day life to tutorials to
anything interesting for people to share
_________ 5. Non-fiction Novel and view. These can be viewed through
video sharing
websites.

D. A recorded clip that shapes and

interprets factual material for purposes
of education or entertainment.

E. A model representing a scene with three-

dimensional figures, either in miniature
or as a large-scale museum exhibit.

Activity 2.
Directions: Identify the following viewing materials according to their classification.
Write PM if it is a printed material and write NP if it is a non-print viewing material.

_____________1. _____________4.

_____________2. _____________5.

_____________3.

3
Activity 3.
Directions: In your home, find five (5) available viewing materials (Print or Non-Print)
that you can use in learning. Give a short description of how you can use the ones you
have listed.

Viewing Material Description

Activity 4.
Direction: Using the Venn Diagram, write the similarities and differences of Print and
Non-Print Viewing Materials.
Print Viewing Material Non-Print Viewing Material

4
Activity 5.
Directions: Give three (3) advantages and disadvantages of Print and Non-Print Viewing
Materials. Write your answers below.

Print Viewing Materials Non-Print Viewing Materials

Advantages Disadvantages Advantages Disadvantages

What I Have Learned

1. What are the two types of viewing materials?

A. ________________________________
B. ________________________________
2. Differentiate the two types of viewing materials.
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

5
 What I Can Do

Activity 1.
Direction: List down five examples of print and non-print viewing materials.
PRINT VIEWING MATERIALS NON-PRINT VIEWING MATERIALS

1. 1.

2. 2.

3. 3.

4. 4.

5. 5.

Activity 2.
Directions: Using your gadget or any art/recyclable materials at home, create a viewing
material (either print or non-print) that shows how your family fight against COVID-19
Pandemic.

6
 Assessment

Multiple Choice: Read each situation carefully, then choose the letter of the correct
answer. Write your answer on the blank provided before each number.
_____ 1. Which of the following statements describes print viewing materials?
A. These are three-dimensional materials
B. These are materials that can be perceived through our sense of hearing.
C. These are materials that contain text or graphical representation of
ideas.
D. These are materials that we can manipulate.

______2. Adam wants to know how effective the different products and how efficient the
services the company is offering. He only has his phone with him. Which
viewing material should he look into?
A. documentary
B. vlogs
C. drawing
D. brochure

_____ 3. Mark has been recording his daily activities so that he can share them around
the world. Which viewing material can you see his daily activities?
A. vlogs
B. news
C. diary
D. drawings

_____ 4. Which of the following is an example of a non-print viewing materials?

A. chart, novel, textbook, painting
B. commercials, documentary, mural, brochure
C. map, globe, yearbook, painting
D. PowerPoint Presentation, vlog, documentary, music video

_____ 5. The person on the television has announced that it will be rainy tomorrow, she
flashed the parts of the country that will be affected by the rainfall. What kind
of non-print viewing material was it?
A. weather report
B. newsflash
C. documentary
D. commercial

7
 Additional Activities

Activity 1.
Directions: Below are the descriptions of various print and non-print viewing materials.
Identify them by writing the letter of your answer on the blank before the number.

A. yearbook F. music video

B. dictionary G. commercials
C. yellow pages H. photograph
D. atlas I. news/newsflash
E. game J. movie/film

______ 1. A book containing a lot of maps.

______ 2. Promote or advertise a product and usually seen in between TV programs.
______ 3. A recorded story or event and usually shown in theaters.
______ 4. Contains archival information, history of people who attended the school.
______ 5. The process and practice of creating such images.
______ 6. Contains an alphabetical listing of words and their meanings.
______ 7. A recorded media that presents facts about recent events.
______ 8. A recorded performance of a song.
______ 9. A structured form of play, usually undertaken for entertainment or fun, and
sometimes used as an educational tool.
______ 10. Contains addresses and phone numbers of individuals and businesses.

Activity 2.
Write a paragraph about your favorite viewing material. Use the following guide
questions to help you compose your paragraph. Don’t forget to write a title.
1. What is your favorite viewing material?
2. When/how did you come across with this material?
3. What is it about?
4. What do you like about it?

8
5
English
Quarter 2 – Module 8
Determine Images/Ideas that are
Explicitly Used to Influence
Viewers

1
English – Grade 5
Alternative Delivery Mode
Quarter 2 – Module 8: Determine Images/Ideas that are Explicitly Used to Influence Viewers
Second Edition, 2021

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the
Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.)
included in this module are owned by their respective copyright holders. Every effort has been
exerted to locate and seek permission to use these materials from their respective copyright
owners. The publisher and authors do not represent nor claim ownership over them.

Published by the Department of Education-Schools Division of Makati City

OIC-Schools Division Superintendent: Carleen S. Sedilla CESE
OIC-Assistant Schools Division Superintendent: Jay F. Macasieb DEM, CESE

Development Team of the Module

Writer: Carlo C. Polpol

Editor: Gizelle V. Laud

Reviewer: Evangeline B. Ramirez

Layout Artists: Carlo C. Polpol/Patricia Ulynne F. Garvida

Management Team: Neil Vincent C. Sandoval

Chief Education Supervisor, Curriculum Implementation Division

Gizelle V. Laud
Education Program Supervisor, English

Printed in the Philippines by the Schools Division Office of Makati City through the
support of the City Government of Makati (Local School Board)

Department of Education – Schools Division Office of Makati City

Office Address: Gov. Noble St., Brgy. Guadalupe Nuevo

City of Makati, Metropolitan Manila, Philippines 1212
Telefax: (632) 8882-5861 / 8882-5862
E-mail Address: makati.city@deped.gov.ph
 What I Need to Know

This learning module offers you an adept discussion on determining

images/ideas that are explicitly used to influence viewers.
The scope of this module permits it to be used in many different learning
situations. The language used recognizes the diverse vocabulary level of students. The
lessons are arranged to follow the standard sequence of the course. But the order in
which you read them can be changed to correspond with the textbook you are now
using.
After going through this module, you are expected to:
1. Determine images/ideas that are explicitly used to influence viewers.

What I Know

Directions: Read and analyze each item/question carefully. Write the letter of the
correct answer on a separate sheet of paper.
1. What type of propaganda uses famous personalities and celebrities to endorse
a certain product, service, program, or idea?
a. Bandwagon
b. Transfer
c. Plain folks
d. Testimonial
2. This gives us the idea that one could be an outcast if he or she does not use
a product, which everybody else is using.
a. Bandwagon
b. Transfer
c. Plain folks
d. Testimonial
3. “Terrorist”, “Rebel”, “Protester”, “Guerillas”, “Nazi” are examples of what
propaganda device?
a. Name-calling
b. Fear
c. Buzz
d. Transfer
4. __________________ is the angle of considering things, which shows us the
opinion, or feeling of individuals involved in a situation.
a. Stereotype
b. Propaganda
c. Point of view
d. Gender profiling

1
5. “The more you age, the more you know about life.” The statement depicts what
form of stereotyping?
a. Cultural stereotyping
b. Ageism
c. Gender profiling
d. Racial profiling
6. This propaganda device is highly recommended for advertisements and
marketing strategies. This could be done through repetitive campaigns,
jingles, narrations, or just by simply running the short commercial twice.
a. Fear
b. Name-calling
c. Glittering generalities
d. Repetition
7. __________________ is an emotionally appealing phrase so closely associated
with highly valued concepts and beliefs that it carries conviction without
supporting information or reason.
a. Transfer
b. Bandwagon
c. Glittering generalities
d. Repetition
8. As I stepped onto the shiny porch of my new house, I thought to myself, "This
is going to be a good day. This statement falls under what point of view?
a. 1st person POV
b. 2nd person POV
c. 3rd person POV
d. 4th person POV
9. This strategy warns its viewers or listeners of the serious problem that may
arise if one will use a certain product, avail of a certain service, or embrace
an idea.
a. Transfer
b. Bandwagon
c. Fear
d. Repetition
10. This device requires skill and ingenuity. The facts are twisted and colored by
the propagandist to suit his interest and impress his listeners. Thus, a
politician may weave a story and present it as a true event.
a. Fear
b. Bandwagon
c. Plain folks
d. Card-stacking

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 What’s In

A. Directions: Read the following sentences below. Identify the image/structure

used whether it is an example of Stereotype, Propaganda, or Point of View. Write
your answer in the chart below.
1. Be a world champion like Manny! Buy our newly improved decaffeinated energy
drinks and get a 50% discount. Promo ends until December.
2. Anyone who commits heinous crimes must rot in jail.
3. Filipino women are amazing. They can easily do things simultaneously.
4. I love using the products that you have sent me. My hair feels smooth and silky
again.
5. Get a season’s pass to Enchanted Kingdom this month of May for only P200. Do
not miss this great chance. See you there!
6. I almost passed out yesterday because of the heavy traffic along Osmena
Highway.
7. People who offended laws and legislations are ruthless and barbaric.
8. Mr. Reyes seems to be a very intelligent man. He acts professionally, and his
demeanor is worthy of admiration.
9. A senatorial candidate develops a televised advertisement where he shakes the
hand of the people.
10. Women are soft, overly emotional, and hysterical for leadership roles.
11. I felt like I was lost and alone in the desert.
12. People who wear glasses are smart.
13. It’s a common courtesy to wash the dishes when someone else cooks for you.
14. A presidential candidate throws a publicity stunt. Her advisers arranged press
conference in a rural area where locals reside. “Kaisa ninyo ako sa laban” will be
used as a campaign tagline to produce fragrant fumes.
15. I love watching movies that give meaning to life and existence.

Stereotype Propaganda Point of View

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 What is It

We get influenced by the things we watched through different media. The following
are images/ideas explicitly used to influence our way of thinking. Take time to
read, analyze and recognize each.

1. PROPAGANDA- makes use of a collection of devices and tricks intended

to influence your thinking.

Examples:
• Bandwagon- This gives us the idea that one could be an outcast
if he or she does not use a product, which everybody else is using.
• Buzz- This uses word-spread-by-mouth strategy. The idea is to
let a product, a service, or an idea remain the talk of the town,
which makes everybody wants to know it.
• Fear- This strategy warns its viewers or listeners of the serious
problem that may arise if one will use a certain product, avail of
a certain service, or embrace an idea.
• Repetition- We get to remember ideas when these are repeated to
us. This works as well with advertisements and marketing
strategies. It could be reflected in their jingles or narration, or
simply running the short ad twice.
• Testimonial- People just love famous personalities and
celebrities. This strategy takes advantage of this. A famous
personality recommends, supports, endorses, or approves a
product, service, program, or an idea, which is believed to be
followed by his or her fans, or followers.
• Name-calling- this technique consists in giving a bad name to a
person, a group, an idea or an event. The name so given arouses
an emotional attitude of hostility and rejection
• Card-stacking- This device requires skill and ingenuity. The facts
are twisted and colored by the propagandist to suit his interest
and impress his listeners. Thus, a politician may weave a story
and present it as a true event.
• Plain folks- is a propaganda technique in which someone tries to
present himself or herself as an "Average Joe." It is used to gain
the interest of the everyday man.
• Transfer- In this device, the propagandist presents his cause as
an integral part of a larger cause by identifying himself and his
cause with the collective representation acceptable to the public
at large.
• Glittering generalities- is an emotionally appealing phrase so
closely associated with highly valued concepts and beliefs that it
carries conviction without supporting information or reason.
Such highly valued concepts attract general approval and
acclaim.

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 2. STEREOTYPES- are results of incomplete or distorted information
accepted as fact without question. A stereotype is simply a widely held
belief that an individual is a member of a certain group based on
characteristics.

Examples:
• Fathers are idolized by their sons; mothers are idolized by their
daughters
• People who join rallies or other forms of protest are idle and
jobless
• Only ladies can wear pink; only men can wear blue
• Members of fraternities are tough, ruthless, and feared by those
who are not.

3. POINT OF VIEW- is the angle of considering things, which shows us the

opinion, or feelings of the individuals involved in a situation.

Examples:
• First Person: I love Jollibee chicken joy. It’s so crispy and tasty.
• Second Person: Sometimes, you cannot discern between anger
and frustration.
• Third Person: Mr. Castillo is a principled man. He acts by the
book and never lets you deceive him.

What’s More

A. Get ready to watch a video (https://www.youtube.com/watch?v=K

9vFWA1rnWc). With a partner, answer the following questions that follows.
1. How are your feelings, beliefs, and ways of thinking changed after viewing the
video? Explain
2. Determine the images in the video that influence viewers. Explain your answer.
a. Stereotype – ____________________________________________________
b. Point of View – _________________________________________________
c. Propaganda – _______________________________________________

B. Time to Make a Stand: Study the following pictures below and share to class
your feelings, opinions, and point of view about it

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C. Identify the propaganda device/techniques used in the pictures below. Is the
ad effective for a student like you? Yes, or no? Justify your answer by
writing 2-3 sentences for each picture.

D. Put a check before the number if the sentence is an example of a stereotype

and a cross if not.
_____1. Boracay is the best beach in the world.
_____2. Filipinos are very hospitable.
_____3. Children are not fond of eating healthy foods.
_____4. Italian or French people are the best lovers.
_____5. Andrew loves drinking chocolate milk.
_____6. Men are stronger than women.
_____7. Only beautiful and smart girls can join beauty pageants.
_____8. Pinakbet, adobo, and sinigang are three of my favorite dishes.
_____9. Old people are slow and forgetful.
_____10. We went to Hong Kong last year.

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 What I Have Learned

Here are your key take-aways. Enumerate below the things you have learned from this
module.

1. ________________________________________________________________
2. ________________________________________________________________
3. ________________________________________________________________
4. ________________________________________________________________
5. ________________________________________________________________

What I Can Do

REFLECTION: Women are assumed to be too soft, hysterical, and overly emotional for
leadership roles. What can you say about this statement? Do you believe that in this
day and age, women are still lesser than men? Write your point of view about this
gender-stereotypical commentary.

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 Assessment

Directions: Read and analyze each item/question carefully. Write the letter of the
correct answer on a separate sheet of paper.
1. __________________ are results of incomplete or distorted information accepted as
fact without question.
a. Propagandas
b. Stereotypes
c. Point-of-view
d. Gender profiling
2. It is the angle of considering things, which shows us the opinion, or feelings of
the individuals involved in a situation.
a. Point of view
b. Stereotype
c. Propaganda
d. Racial Profiling
3. McDonald’s crispy fries is 60% less fat and 40% less calories.
a. Transfer
b. Buzz
c. Fear
d. Card-stacking
4. This propaganda device is highly recommended for advertisements and
marketing strategies. This could be done through repetitive campaigns, jingles,
narrations, or just by simply running the short commercial twice.
a. Fear
b. Name-calling
c. Glittering generalities
d. Repetition
5. This propaganda device gives us the idea that one could be an outcast if he or
she does not use a product, which everybody else is using.
a. Bandwagon
b. Transfer
c. Plain folks
d. Testimonial