S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 01

CONTENTS ABOUT THIS

REPORT

Sheng Siong publishes its sustainability report annually. This

is Sheng Siong’s seventh sustainability report, which covers the
01 02 period 1 January to 31 December 2023, or the same reporting
period as our financial report. The previous annual sustainability
About This Report Sheng Siong Group Ltd report was published on 6 April 2023. This sustainability report
covers all of the Group’s operations in Singapore. Sheng Siong

04 08 does not have any major operations of significance overseas. Our

operations in China have been excluded from the scope of this
Joint Message from TCFD Report report as it contributes marginally to our revenue. Sheng Siong
the Chairman and the (M) Sdn. Bhd, a company owned by Sheng Siong Group registered
CEO in Malaysia, has been similarly excluded from this report as it is
currently dormant.

14 20 Sheng Siong Group has reported in accordance with the GRI

Leadership Stakeholder Standards for the period of 1 January to 31 December 2023. We
selected the GRI Standards to guide our reporting as it is currently
Commitments to Engagement and
the most widely used sustainability reporting standards and we
Sustainability Materiality
sought to apply the GRI reporting principles. The GRI Content
Index can be found in our online report on pages 116-121, which
24 28 can be accessed from our corporate website. As a publicly listed
entity, this report also adheres to the Singapore Exchange (SGX)
Materiality Assessment Sheng Siong and Listing Rule 711A on preparing an annual sustainability report
and Topic Boundaries the Sustainable and describes our sustainability practices with reference to the
Development Goals primary components set out in Listing Rule 711B. In 2022, our
sustainability reporting process was subjected to internal review

30 48
by PricewaterhouseCoopers Risk Services Pte. Ltd., our existing
outsourced internal auditor, as part of the FY 2022 Internal Audit
Our Management Business Plan, approved by the Audit and Risk Committee. We have not
Approach: Evaluation, Excellence sought external assurance for this report. For any questions or
Progress and Targets comments, please address them to management@shengsiong.com.sg.

66 74
Care for Care for SHENG SIONG GROUP LTD.
HEADQUARTERS
Our Customers Our Employees
6 Mandai Link Singapore 728652

88 98 Tel: +65 6895 1888

Fax: +65 6269 8265
Care for the Care for the corporate.shengsiong.com.sg
Community Environment
This report is published on 3 April 2024.

116
GRI Content Index
02 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 03

SHENG SIONG GROUP LTD SHENG SIONG GROUP LTD

昇菘集团
昇菘集团
OUR
OUR VISION TAGLINE … ALL FOR
To be the preferred retailer in the market, starting from Singapore
YOU!
and expanding further ashore.
从新加坡做起，成为市场首选的零售商，让昇菘迈向国际，生生不息。

OUR MISSION ALWAYS THERE

TO SERVE
To create value in a sustainable manner for our customers in a 用心服务
convenient and comfortable shopping environment with good service
and quality products at reasonable prices.
以公道的价格、优质的产品及卓越的服务，以可持续的方式 创造价值，
为顾客提供便捷又舒适的购物环境。

ALWAYS THERE ALWAYS FROM

TO LISTEN THE HEART
用心聆听 由心出发

OUR BELIEFS
With morality as our bedrock, we continue our legacy by setting self-
expectations to walk the talk and to be good examples for others. With ALWAYS
this, we will conquer all odds and ensure the continuity of Sheng Siong. HAPPY TO
以道德为基础（自我要求，言行一致）
，以榜样为传承（走出死亡，永续昇菘）。 GO ABOVE AND
BEYOND
用心.微笑.
让我们走得更远

OUR VALUES
Be reasonable, harmonious, responsible and dedicated. Be earnest and
efficient at work, with no empty promises and excuses.
合理、和谐、尽责、敬业。认真、快、坚守承诺、决不找借口。
04 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 05

JOINT MESSAGE FROM JOINT MESSAGE FROM

THE CHAIRMAN AND THE CEO
THE CHAIRMAN AND THE CEO

LIM HOCK ENG BBM LIM HOCK CHEE BBM

EXECUTIVE CHAIRMAN CHIEF EXECUTIVE OFFICER

DEAR STAKEHOLDERS, HIGHLIGHTS OF 2023 Nurturing talent in food retail C A R E F O R O U R C U STO M E R S

2023 marked a year of prudent and gradual progress for Sheng B U S I N E SS E XC E L L E N C E In 2023, Sheng Siong entered into another MOU with NTUC Delivering value to our customers is a core tenet of Sheng Siong’s
Siong. Despite prevailing supply chain challenges continuing to LearningHub to attract and nurture talent within the food retail business. Beyond ensuring the wellbeing of our customers, we
impact the food retail industry, compounded with rising costs as a Sheng Siong prioritises all aspects of Business Excellence. Through sector. In partnership with NTUC, the initiative aims to design an aim to deliver on our tagline “All for You” to maximise customer
result of the ongoing GST increase and other operational expenses, identifying operational efficiencies, technology and innovation, and industry-recognised career development pathway with a lifelong satisfaction by making high quality goods accessible and going
Sheng Siong continues to grow steadily as a business, innovating driving partnerships and collaborations, we are able to maximise learning ecosystem for workers. Sheng Siong aims to not only above and beyond to deliver additional value through exceptional
and finding ways to deliver on our mission to provide high productivity, enhance the customer experience and positively achieve success as a business but develop and reward hardworking customer service both in-store and online, as well as provide
quality products at affordable prices. Beyond our core mission, contribute to our valued stakeholders and the wider food retail talent and secure the future success of the food retail industry as diverse and new food options.
we acknowledge the importance of improving our sustainability sector. a whole.
performance, particularly to address the impacts of climate change Delivering exceptional service
as they become more pronounced and are prioritised by our Optimising operational systems for efficiencies Uplifting capabilities of suppliers
stakeholders. In 2023, our commitment to exceptional customer service as our
We allocated additional resources to review and improve our In partnership with SkillsFuture Singapore, the Sheng Siong top priority continues to be recognised by consumers and the
We are happy to share the progress made against our five operational systems, which encompass warehouse and inventory SkillsFuture Queen Bee Programme aims to support SME suppliers industry. Sheng Siong has maintained its top position amongst
sustainability pillars as we continue to uphold our commitment to management, logistics management, human resources, and in building up capabilities to accelerate digitalisation. SkillsFuture leading supermarket retailers in Singapore in the Supermarket
operate as a responsible and sustainable business. procurement. With the implementation of an Automated Storage Singapore has extended the partnership with Sheng Siong for Sub-Sector of the Customer Satisfaction Index of Singapore
and Retrieval System (ASRS) we significantly improved the another three years from 2023 to 2025. (CSISG) in 2022. Similarly, Sheng Siong has received the title of
efficiency of our consolidated distribution centre. Singapore’s Best Customer Service Company for two consecutive
In 2023, we also hosted more than 100 SMEs at various sessions years for (Category: Supermarkets) by The Straits Times in 2022
including learning journeys, Towkay Workshops and distribution and 2023
centre tours. These initiatives were designed to guide the SMEs
on their digitalisation journey, providing valuable insights and
fostering an environment conducive to growth and technological
advancement.
06 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 07

JOINT MESSAGE FROM JOINT MESSAGE FROM

THE CHAIRMAN AND THE CEO THE CHAIRMAN AND THE CEO

Ensuring affordability Showing our appreciation Supporting less privileged groups Partnerships to decarbonise our supply chain

We continue to do our best in ensuring the affordability of our goods In recognition of our employees’ loyal service to Sheng Siong, We aim to support meaningful causes through our self-initiated In partnership with DBS Bank, we embarked on a pivotal initiative
to make daily necessities accessible to all consumers regardless 455 individuals received long service awards in 2023. Notably, campaigns and partnerships to raise awareness and engage the to support our suppliers in transitioning to more sustainable
of financial background as well as to support Senior Citizens. In 57 employees were recognised for 20 years of service, while community. These include the support of low-income beneficiaries, practices. Understanding that not all organisations may have
conjunction with the increment of the Goods and Services Tax 60 employees were honoured for 15 years of commitment, lifelong learning, water conservation, zero waste as well as fighting the capabilities or resources, we aim to empower our suppliers
(GST) from 7% to 8% in 2023 and 8% to 9% in 2024, we provided a exemplifying Sheng Siong’s efforts in making Sheng Siong a great cybercrime and scams. to further their sustainability journey. This initiative will provide
1% discount on all in-store purchases (excluding selected items) place to work. These long service awards symbolise our gratitude our suppliers with access to resources, expertise, and potentially,
for the first quarter of 2023 and 2024, to alleviate rising costs for for the steadfast dedication shown by our employees towards the In 2023, we actively supported Singapore’s migrant worker financing options to enable them to invest in sustainable solutions,
consumers and enable a smoother transition. We also extended the Group. community through various initiatives. In collaboration with enabling emissions reduction throughout the value chain to benefit
4% Special Discount for Senior Citizens (SC) on every Tuesday and MOM’s Assurance, Care & Engagement (ACE) Group, we launched the wider industry.
Wednesday in 2023. Supporting our Employees campaigns to support festive celebrations and International
Migrants Day. We also established a scholarship with the Foreign
Promoting healthier choices In 2023, Sheng Siong distributed over S$460,000 to employees Domestic Worker Association for Social Support and Training (FAST) LOOKING AHEAD
through our staff purchase scheme. This programme helps to equip migrant domestic workers with elder caregiving skills,
As a leading supermarket, we aim to provide a wide variety of offset the rising cost of living by allowing employees to purchase promoting both cultural appreciation and upskilling opportunities. As we navigate this uncertain global landscape, Sheng Siong
products to meet consumer preferences while promoting healthier groceries at discounted rates. will continue to undertake a strategic and prudent approach to
lifestyles and choices. We continue to increase our healthier choice CARE FOR THE ENVIRONMENT
sustainability. In doing so, we ensure our business remains resilient
offerings with nearly 3,000 products bearing the Healthier Choice Through our Annual Education Grant, which aims to alleviate and adaptable to the evolving context and developments, with a
Symbol (HCS), up from 2800 in 2022, across most food categories. the financial burden of education for our lower-income staff by Combatting climate change and achieving net zero emissions
thorough understanding of the materiality sustainability topics
We also look to enhance the nutritional profiles of our house brand providing them with financial support for their children’s education, is a national imperative and agenda for Singapore. We actively
that can impact Sheng Siong and its stakeholders. Our material
products where possible. For example, we started sourcing for we disbursed S$114,705 to 145 beneficiaries in 2023. Across support Singapore’s environmental goals by doing our part to not
topics are reviewed on a yearly basis and the results of our latest
organic chestnuts for our Happy Family Roasted Chestnut product, FY2022/23, the programme would have benefitted 719 of our only reduce our own emissions but influence our supply chain by
materiality review have been reviewed and approved by the Board,
ensuring each procedure from harvesting to roasting meets the employees’ children with a total sum of $632,205. encouraging partnerships and collaboration.
who considers these topics in Sheng Siong’s business and strategy
highest standards of organic certification by the Japan Agricultural formulation. The Board will continue to oversee the management
Standard. CARE FOR THE COMMUNITY Addressing our Scope 3 emissions and decarbonisation roadmap
and monitoring of the material sustainability topics, as part of their
strategic oversight role.
C A R E F O R O U R E M P L OY E E S As a key establishment within local neighbourhoods and a While we have made strides in managing our direct emissions
household name, Sheng Siong possesses a great opportunity to (Scope 1 & 2), we recognise that the bulk of an organisation’s
The Board would like to thank all our stakeholders for their support
Our employees are the driving force behind Sheng Siong’s success engage and give back to the local communities by initiating our emissions occur throughout the supply chain. Sheng Siong aims
as we persevere through an everchanging context and progress
as an organisation. At every opportunity, we seek to reward their own campaigns and supporting causes which resonate with us as to progressively take steps to address our Scope 3 emissions,
on our sustainability journey. We wish you and your family a
loyalty, hard work and dedication by recognising their efforts, an organisation. beginning with developing a comprehensive understanding of our
prosperous year ahead.
supporting their needs and nurturing their skills and talents. Scope 3 inventory.
Giving back to our community
An employer of choice Following the assessment of our full carbon inventory, we also seek
In 2023, we contributed a total of S$14,964 to various community to develop a robust decarbonisation roadmap to reduce emissions LIM HOCK ENG BBM
EXECUTIVE CHAIRMAN
In recognition of our efforts to develop and uplift our people, initiatives. Beyond financial assistance, we leverage on our across Scopes 1, 2 and 3 over time with clear milestones to guide
Sheng Siong received the NTUC May Day Awards 2023 – Plaque organisational resources by offering our retail space, time, effort, our progress.
of Commendation for our support of the Labour Movement and and labour to give back to our communities. Over the years, we LIM HOCK CHEE BBM
CHIEF EXECUTIVE OFFICER
its initiatives including our work attachment partnership and have developed longstanding partnerships with many impactful
programmes with ITE and NTUC LearningHub. We were also NGOs including Extraordinary People Limited, Red Cross, SPD,
honoured with the SkillsFuture Employer Awards (Gold) 2023 Heartwarmers Volunteer Group and various Family Service
for our commitment to supporting and enhancing our employees’ Centres, amongst others, providing support in the form of financial
skills development. aid, event support and volunteer hours.
08 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 09

TCFD REPORT TCFD REPORT

We strive to be a preferred retailer ensuring that we are able to GOVERNANCE STRATEGY With guidance from the Network for Greening the Financial System
provide our customers with a consistent and reliable supply of (NGFS) and other factors from established sources, climate-related
high-quality food products at reasonable prices. In recent years, The Board provides oversight and maintains an active role in the As the impacts of climate change continue to evolve, it is essential risks and opportunities were identified and stress-tested against
climate change has presented a significant challenge, disrupting management and monitoring of all sustainability matters including for Sheng Siong to understand the potential risks and opportunities two developed climate scenarios to analyse the financial impact
agricultural production and global food supply chains leading to impacting our business to ensure steps and adequate measures associated with climate change. Two scenarios i) Orderly and ii)
all climate-related issues and factoring sustainability considerations
widespread impacts on food security and prices. are taken to ensure the resilience of our operations. In 2022, Hot House World from the NGFS were selected, to consider a range
including innovation, energy efficiency and renewable energy
Sheng Siong conducted a qualitative assessment and climate of hypothetical futures, and across three chosen timeframes near-
applications in the decision-making of new capital expenditures
By aligning to the recommendations of the Task Force on Climate- scenario analysis to identify and assess risks and opportunities the term (present to 2030), medium-term (2031-2040) and long-term
and infrastructure. Sustainability has been incorporated into the
Related Financial Disclosures (TCFD), Sheng Siong is committed organisation could potentially be exposed to due to climate change. (2041-2050). These timeframes were selected to consider varying
Board’s Annual Performance Evaluation, underscoring the Board’s
to understanding the financial impacts of climate change on its potential evolutions of climate risks and opportunities over time
values and commitment to the integration of sustainability across
A review was conducted in 2023 to ensure the results of the earlier and aligned to timeframes considered in Sheng Siong’s business,
business and integrating climate considerations into our decision- the organisation.
assessment remain relevant and to identify emerging risks. As a strategy and risk management processes.
making processes and operational strategies. We aim to safeguard
the resilience and continuity of our business for our customers and result of the review, recognising the potential impact climate change
To ensure the integration of sustainability considerations into
seek to contribute to the collective effort to mitigate climate change can have on Sheng Siong’s network of suppliers, distributors and Key Assumptions
decision-making and the management of the organisation’s overall
where possible. logistics providers, supply chain vulnerabilities was identified as
strategy, the Sustainability Committee was established to govern Orderly • Global temperature rise remains
an emerging climate-related risk. Despite exposure to the potential
Sheng Siong’s sustainability policies, implementation of measures below 2°C
business impacts of the identified climate risks, the organisation’s
Building on previous efforts of conducting climate scenario analysis and initiatives and monitoring of performance against targets. • Ambitious climate policies and
operations remain resilient and mitigation measures adequate to
and a qualitative assessment of climate risks and opportunities, The Committee is led by a member of the Executive Management technologies are introduced and adopted
addressing potential risks. Sheng Siong aims to utilise the results
Sheng Siong continues to make progress aligned to its developed team and comprises of members from key business functions across nations swiftly to shift towards
of the review to inform decision-making and adopts a proactive
roadmap to enhance its climate-related disclosures. The following including operations, human resource, quality assurance, finance, a net zero economy
approach in implementing enhancements and refinements to the
section details our strategy and approach in implementing the procurement, IT and corporate communications. Together with the • Physical risks remain low
organisation’s sustainability strategy.
TCFD recommendations. Executive Management Team, the Committee regularly reviews the Hot house world • Global temperature rises rapidly
organisation’s sustainability management approach on a regular OV E R V I E W O F S C E N A R I O A N A LY S I S above 3°C
basis and provides recommendations to the Board for evaluation • Climate policy action remains limited
to inform Sheng Siong’s sustainability strategy and implement Climate scenario analysis is utilised to stress-test the resilience • Physical risks are likely to increase
enhanced mitigation measures. The Board meets annually and of the Group’s current strategies and operations against climate rapidly
periodically as necessary to approve recommendations and receive risks in potential future scenarios. Through scenario analysis,
updates on material sustainability issues. organisations are able to project the potential financial impact of To evaluate and prioritise the identified risks, risks were scored on
identified climate-related risks and identify potential mitigation a 5-scale risk matrix scoring tool based on two factors i) magnitude
Following the initial identification of climate risks and opportunities options to safeguard Sheng Siong’s operations and resilience. of the potential impact of risk/opportunity and ii) the likelihood of
in 2022, a review was conducted by the sustainability committee in the risk or opportunity occurring, taking into consideration the
2023 to assess the relevance of identified risks and opportunities Scenario analysis was conducted across 3 categories: i) Acute assumptions of the scenarios and timeframes.
taking into account the latest sustainability developments and (event-driven) and chronic (long-term shifts) physical risks, ii)
context. The results of the review were presented to and approved Transition risks related to transitioning towards a lower-carbon
by the Board. economy and iii) Climate opportunities relating to resource
efficiencies and cost savings borne through mitigation and
adaptation efforts.
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TCFD REPORT TCFD REPORT

S C E N A R I O A N A LY S I S R E S U LT S

The results of the scenario analysis are presented within the table below.

Qualitative assessment Qualitative assessment

of risk/opportunity of risk/opportunity
(Assuming No (Assuming No
Mitigation) Mitigation)
Potential Potential
Business Near- Mid- Long- Business Near- Mid- Long-
Material Risk Impact term term term Material Risk Impact term term term
and Opportunity (Assuming No (present- (2031- (2041- and Opportunity (Assuming No (present- (2031- (2041-
Category Description Mitigation) Scenarios 2030) 2040) 2050) Mitigation Response Category Description Mitigation) Scenarios 2030) 2040) 2050) Mitigation Response
Risk Increasing carbon Increased Solar panels have been Risk (Cont’d) Changing Potential loss Sheng Siong engages with
tax operating costs installed at Sheng stakeholder of revenue stakeholders to ensure
from the usage Siong’s Headquarters. expectations from failure to stakeholder demands are
Rising carbon tax Orderly
of electricity and Sheng Siong regularly meet changing Orderly taken into account and
levels in Singapore Increasing
fuel assesses opportunities to preferences being met. 95% of Sheng
leading to direct and expectations from
improve energy efficiency and reduction Siong’s house brand
indirect associated stakeholders for
and increase the use in capital products are either certified
costs low carbon products
of renewable energy in availability from under the FSC or PEFC and
and from investors
existing infrastructure and sustainability we invest in renewable
Hot House for businesses to
reviews its incorporation conscious energy and energy efficient
World decarbonise Hot House
in the consideration of new investors. technologies. We aim
World
capital expenditures and to expand our range of
infrastructure. sustainable and low carbon
Costs of lower Increased capital Sheng Siong has established products where possible.
emissions expenditure and a fleet replacement policy in Supply chain Rising cost To manage the potential
technology and investments compliance with local Euro vulnerabilities of production impacts of a vulnerable
Orderly
sources required to VI standard requirements. and increased and restricted supply
The physical effects
transition We actively invest in vulnerabilities chain, Sheng Siong actively
Investments of climate change Orderly
to newer and explore feasible in the global diversifies its sources
required to lead to knock-on
technologies opportunities in energy food supply through a wide variety
transition to and effects on the
efficiency and renewable chain leading of suppliers to reduce
implement clean Hot House stability of the food
energy through rigorous to increased dependency on individual
technology and World supply chain and
cost-benefit analysis. operational suppliers.
renewables to food prices. The
expenses
reduce emissions actions and policies
negatively
Enhanced climate Increased Sheng Siong’s disclosure taken to transition
impacting Sheng
reporting obligations operating costs to practices comply with to net zero can Hot House
Siong’s revenue.
ensure accurate current reporting standards also lead to rising World
Increasing Orderly
data collection, mandated by the Singapore energy prices and
expectations from
compliance and Exchange (SGX). We align carbon tax borne by
stakeholders and
capacity building with best practices such as suppliers.
regulators to
the TCFD recommendations
disclose impacts of
and will continue to
climate change and
monitor ongoing regulatory
mitigation efforts by Hot House developments.
the business World
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TCFD REPORT TCFD REPORT

Qualitative assessment
of risk/opportunity
(Assuming No
Mitigation)
Potential
Business Near- Mid- Long-
Material Risk Impact term term term
and Opportunity (Assuming No (present- (2031- (2041-
Category Description Mitigation) Scenarios 2030) 2040) 2050) Mitigation Response
Risk (Cont’d) Physical Risks Increased We work closely with
operational a safety consultant to
Vulnerability to
costs from a implement measures to
extreme weather
fall in labour hazard-proof our retail
conditions including
productivity Orderly stores and warehouses. All
rising temperatures
(e.g. increased employees are required to
and increased
rate of illnesses attend training in workplace
rainfall leading to
and workplace safety. We are currently
health and safety
accidents) and working towards attaining
risks including heat
increased rate of BizSAFE 3 certification to
stress, food spoilage
food spoilage. improve Workplace Safety
and dangerous work
and Sheng Siong’s Risk
environments
Hot House Management processes.
World
To reduce the incidence of
food spoilage, we adopt
Cold-Chain management. RISK MANAGEMENT METRICS AND TARGETS
Opportunity Energy Efficiency Increased cost Where feasible, Sheng
savings from a Siong implements initiatives Sheng Siong’s Board and Executive Management Team are Sheng Siong actively tracks our Scope 1 and 2 emissions in
Implementation of Orderly
reduction in use such as 100% LED lighting directly responsible in overseeing the Group’s overarching risk alignment with the GHG Protocol. The Group also tracks related
energy efficiency
of energy systems and deploying management framework and policies including the management of metrics including overall energy consumption, energy intensity,
initiatives (e.g.
renewable energy. climate-related issues. With risk management being a key priority carbon emissions intensity as well as waste and water use. Sheng
installation of LED
lights, solar panels, Hot House for the Group, the Risk Management and Business Continuity Siong has set ongoing targets to ensure the Group reduces energy
efficient HVAC World Committee was established to provide additional oversight on intensity, water intensity and waste intensity while increasing
systems) risk management. Sheng Siong has conducted an assessment to annual recycling rates year-on-year. Aligned with reporting best
Assessment of Risks: identify and prioritise significant physical and transition climate- practices, in 2023, Sheng Siong has begun assessing its Scope 3
related risks for all operations in Singapore. Sheng Siong seeks to emissions and the development of a longer-term decarbonisation
Monitor Manage Action progress towards integrating the management of climate-related roadmap to guide the implementation of sustainability initiatives
risks into Sheng Siong’s wider Enterprise Risk Management and the progressive improvement of our sustainability
Low Low-Med Med Med-High High (ERM) process and enhance the Group’s understanding of performance. Sustainability has been incorporated into the Board’s
potential financial impacts through further financial quantitative Annual Performance Evaluation, underscoring the Board’s values
assessments. This will enable the Group to adequately assess the and commitment to the integration of sustainability across the
need for further mitigation and adaptation measures as necessary. organisation.
14 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 15

LEADERSHIP COMMITMENTS LEADERSHIP COMMITMENTS

TO SUSTAINABILITY
TO SUSTAINABILITY
Since its founding in 1985, Sheng Siong has prioritised sustainable Sheng Siong’s approach to sustainability is anchored by five key CORPORATE GOVERNANCE E N H A N C I N G B O A R D K N OW L E D G E
value creation for its customers. This commitment is reflected in pillars. Each pillar addresses critical sustainability issues that are
a focus on excellent service, quality products, and competitive essential to the company’s long-term success. Collectively, these S T R O N G G OV E R N A N C E F R A M E W O R K F O R We believe in continuous learning and development for our
pricing. Sustainability is embedded throughout Sheng Siong’s pillars demonstrate our dedication to creating a positive impact for S U S TA I N A B I L I T Y Board members. The Board underwent mandatory training on
sustainability in 2022, as part of the Singapore Exchange (SGX)
business operations and strategy. its business, stakeholders, and the environment.
At Sheng Siong, we recognise the importance of integrating requirement. Furthermore, we are committed to ongoing efforts
sustainability practices into our core business operations. To to enhance the Board’s knowledge and expertise through targeted
ensure effective oversight and continuous improvement, we have briefings and workshops tailored to specific sustainability topics.
established a robust governance framework with clear roles and
responsibilities. E N G AG I N G W I T H S TA K E H O L D E R S
CARE FOR THE
ENVIRONMENT We recognise the importance of open communication and
The Sheng Siong Board, comprising the Executive Chairman,
CEO, Managing Director, Executive Director, and five Independent collaboration with our stakeholders. We maintain regular
Directors, serves as the company’s highest governing body. Our communication channels to keep stakeholders informed of our
Board of Directors brings a wealth of experience in business sustainability efforts. Additionally, we conduct periodic materiality
management, accounting, finance, law, real estate, and food safety, assessments to identify the most significant sustainability topics
significantly contributing to the formulation of effective strategies for our business and our stakeholders.
and risk mitigation practices.
D E D I C AT E D M A N AG E M E N T C O M M I T T E E S
CARE FOR CARE FOR THE
J O I N T B O A R D A N D M A N AG E M E N T OV E R S I G H T
O U R E M P L OY E E S COMMUNITY To further strengthen our sustainability focus, we have established
The Board of Directors and the Management team work dedicated committees to provide oversight and management of our

5
collaboratively to oversee the Group’s risk management framework sustainability issues.
and sustainability policies. This collaborative approach ensures
that sustainability considerations are factored into all strategic and Business Excellence Committee (established 2015): This
operational decisions, encompassing economic, environmental, committee, reporting to the CEO, plays a crucial role in driving
and social aspects. innovation, business excellence, and effective risk management,

PILLARS
all of which are critical aspects of a sustainable business model.
Regular Reviews and Reporting: While the Executive Management
meets regularly, the Board reviews our Group’s sustainability Risk Management Committee (established 2018): This committee,
also reporting to the CEO, provides focused oversight on risk
OF OUR issues at least once a year and is responsible for reviewing and
management practices and business continuity planning. A strong
SUSTAINABILITY approving the reported information, including progress on material
risk management framework is vital for mitigating potential
topics and performance against targets. The Board also receives
JOURNEY regular updates on sustainability issues ensuring that it is fully environmental, social, and governance (ESG) risks.
informed and can provide strategic direction on sustainability
initiatives. Sustainability Committee (established 2017): Led by our Executive
Director, Lin Ruiwen, this committee plays a central role in
Annual Review and Board Evaluation: Since 2021, sustainability overseeing our material sustainability topics. The committee’s core
performance has been incorporated as part of the annual Board responsibilities include:
performance evaluation1. This further emphasises the importance
of sustainability within the organisation’s leadership. Developing and implementing comprehensive sustainability
BUSINESS CARE FOR
E XC E L L E N C E O U R C U STO M E R S
policies aligned with best practices and industry standards.
Internal Review of Sustainability Reporting: In 2022, our
sustainability reporting process was subjected to internal review Championing and driving forward impactful sustainability
by PricewaterhouseCoopers Risk Services Pte. Ltd., our existing projects within the Group.
outsourced internal auditor, as part of the FY2022 Internal Audit
Plan, approved by the Audit and Risk Committee. Regularly reviewing the effectiveness of our sustainability
management approach to ensure continuous improvement.

Monitoring overall performance against established

sustainability targets and reporting progress to the Board and
stakeholders.
1 Please refer to Sheng Siong’s Annual Report 2023, page 44 [Principle 5]
16 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 17

LEADERSHIP COMMITMENTS LEADERSHIP COMMITMENTS

TO SUSTAINABILITY TO SUSTAINABILITY

The committee comprises members from senior management of key business

functions such as operations, human resources, quality assurance, finance, BOARD STATEMENT
procurement, IT and corporate communications. As champions of sustainability
within the Group, members of the Sustainability Committee meet regularly to “The Board regularly reviews the material environmental, social and governance (ESG) factors facing Sheng Siong and considers
monitor Sheng Siong’s progress on key sustainability initiatives and performance them when formulating the company’s strategy. The Board also provides oversight to ensure these factors are managed and
targets, as well as identify and discuss emerging ESG risks that might impact monitored.”
our business. The Committee then develops and recommends improvement
strategies related to material sustainability topics to the CEO and Board of Sheng Siong Board of Directors
Directors. The Committee collaborates with relevant departments across the
Group to implement approved strategies and actions that enhance our overall
sustainability performance.
BUSINESS VALUES AND ETHICS S T R O N G E T H I C A L F O U N D AT I O N :
R I S K- B A S E D P O L I C Y F R A M E W O R K
By fostering a strong governance framework, dedicated committees, and
continuous stakeholder engagement, Sheng Siong is committed to achieving long- Our core values are the foundation of our company culture and
guide employee behaviour. These values were established Our core values translate into a high standard of business ethics.
term sustainability and creating lasting value for all stakeholders.
through years of engagement with key stakeholders, reflecting our We maintain close collaboration with regulators to ensure ongoing
commitment to fulfilling our mission of serving customer needs compliance with all relevant regulations. This collaborative
Sheng Siong’s Sustainability Committee
and creating sustainable value. approach strengthens our relationships with stakeholders and
1. Lin Ruiwen Executive Director
builds trust in our business practices.
2. Leong Weng Fong Director
E I G H T C O R E VA LU E S D R I V E P E R F O R M A N C E
Purchasing & Promotions
Our key corporate policies2 for responsible business conduct
3. Chow Kee Min Director
The eight core values we uphold are: include the following:
Marketing & House Brand
4. Woo Chee Kit Chief Information Officer
合理 Reasonableness: We approach situations with fairness Anti-Corruption Policy
Information Technology
and sound judgment. Board Diversity Policy
5. Fan Hongbo Financial Controller Conflict of Interest Policy
6. Tan Siok Tin General Manager
和谐 Harmony: We foster a collaborative and respectful work Employee Handbook and Human Resource Policy
Information Technology
environment. Investment Policy
7. Wong Heng San Deputy General Manager Personal Data Protection (PDP) Policy
International Business Development
尽责 Responsibility: We take ownership of our actions and Procurement Policy
8. Nigel Lin Junlin Executive Assistant to CEO
commitments. Whistle-Blowing Policy
Purchasing, Finance & HR Workplace Harassment and Grievance Policy
9. Lin Yuansheng Executive Assistant to CEO 敬业 Dedication: We are passionate about our work and
Warehouse & Logistics committed to achieving excellence. Sheng Siong has established a comprehensive policy framework as
10. Lin Zikai Executive Assistant to CEO part of our risk management approach. These policies, periodically
Marketing & Retail Operations 认真 Earnestness: We are sincere and genuine in our reviewed through internal audits and reviews, guide responsible
ShengSiong Online interactions. business practices and are approved by the Executive Directors.
11. Tham Wei Chong Senior Area Manager Exceptions include the Whistle-Blowing Policy and Board Diversity
Retail Operations 快 Efficiency: We strive for optimal results through effective Policy, which require Board approval.
12. Kent Lim Senior Manager resource management.
Human Resources Our policy commitments stipulate conducting due diligence and
13. Hoong Yuqin Manager 坚守承诺 Promise-Keeping: We honour our commitments and are also guided by the United Nations Global Compact (UNGC)’s
Quality Assurance deliver on our promises. principles on Human Rights and Labour. All employees can access
14. Teo Zhuan Xin Manager these policies on the company intranet.
Board Secretary cum Corporate Communications 绝不找借口 Result-Oriented: We are focused on achieving
15. Yong Hui Min Manager measurable results and avoiding excuses.
Internal Control and Compliance
16. Chng Yi Ming Assistant Manager These values guide employees to avoid empty promises and
Business Development excuses, fostering a culture of accountability and transparency.
2 Our key corporate policies are not publicly available except for the Personal Data Protection (PDP) Policy policy which can be accessed at https://corporate.shengsiong.
com.sg/privacy/ and https://corporate.shengsiong.com.sg/pdpa/.
18 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 19

LEADERSHIP COMMITMENTS LEADERSHIP COMMITMENTS

TO SUSTAINABILITY TO SUSTAINABILITY

COMMITMENT TO ETHICAL CONDUCT H I G H S TA N D A R D S O F C O R P O R AT E G OV E R N A N C E W H I S T L E - B LOW I N G A N D G R I E VA N C E R E C O G N I T I O N F O R S T R O N G G OV E R N A N C E

MECHANISMS
Sheng Siong strives to promote the values of trust, transparency, Sheng Siong is dedicated to achieving high standards of corporate Our unwavering commitment to high governance standards is
integrity and reliability in our relationships with our stakeholders. governance, detailed in our Annual Report with specific references All Board members and employees are informed of our Whistle- reflected in our inclusion in SGX Fast Track, allowing for Sheng
As part of our commitment to respect human rights, fair employment to the SGX’s Code of Corporate Governance 2018. The Board of Blowing Policy, which allows for confidential reporting of concerns Siong to receive and submit prioritised reviews and submission
practices and progressive human resource management, our Code Directors is obligated to disclose any conflicts of interest, and key without fear of reprisal. The Board’s Audit and Risk Committee of corporate actions. Since joining SGX Fast Track in 2019, we
of Conduct and Employee Handbook are developed in compliance employees participate in annual conflict of interest declarations. oversees this programme. We emphasise transparency and have maintained a strong compliance record. Demonstrating
with Singapore’s Employment Act and the Tripartite Guidelines Our policies on conflicts of interest and anti-corruption guide our accessibility, providing multiple channels for reporting concerns, our commitment to strong governance and transparency, Sheng
on Fair Employment Practices (TGFEP), ensuring that we uphold employees in the proper conduct of day-to-day business and the including direct contact with senior management and the Human Siong achieved a significant improvement in the 2023 Singapore
meritocratic principles, eliminate workplace discrimination and appropriate trading relationships with suppliers. Suppliers are Resources Department. The personal contact information of our Governance and Transparency Index, rising from 142nd place in
affirm our employees’ right to join a registered labour union. We required to sign a Master Agreement outlining terms, conditions, senior management, including that of our CEO’s, can be found 2022 to 88th place, and is the winner of the SIAS Investors’ Choice
are adopters of the following tripartite standards: and expected ethical behaviour. outside our store for ease of accessibility. No critical concerns were Awards 2023, Most Transparent Company Award (Consumer
raised to the Board during the year under review. Staples).
Tripartite Standard on Grievance Handling (GH) In light of recent industry trends regarding corruption in the
Tripartite Standard on Recruitment Practices (RP) retail sector, we conducted a targeted anti-corruption workshop For grievances arising during operations, Sheng Siong is committed
Tripartite Standard on Age-friendly Workplace Practices specifically for our procurement team. This proactive initiative to addressing any negative impacts and cooperating with relevant
(AFW) aimed to raise awareness of the various forms that corruption can
parties for remediation. Stakeholders can submit grievances
take place and equip our team with the knowledge and skills to
directly through phone, email, written letters, or online feedback
Sheng Siong is also a recipient of the Progressive Wage Mark avoid such situations.
forms. Regular stakeholder engagement and media monitoring
which recognises firms that pay progressive wages to lower-wage
ensure we remain responsive to feedback, including suggestions
workers, and the NS Mark which recognises businesses that have As at 31st December 2023, a total of 3,149 (92%) employees
on improving grievance mechanisms.
declared their support for National Servicemen to better balance including the four Executive Directors have been trained on Anti-
their family, work and National Service commitments. Corruption, Conflict of Interest, and Whistle-Blowing procedures.
We are committed to maintaining a robust and accessible
118 (99%) of our employees who are of managerial roles and above
The Employee Handbook, available in English and Chinese on whistle-blowing programme. Regular reviews are conducted by
have attended the mandated training. All our Board Directors and
the company’s intranet, outlines our core values and expected key employees and Human Resource personnel to ensure the
employees have also been informed of the three policies. All new
employee behaviour. Regular communication reinforces these effectiveness and user-friendliness of the procedure for both
employees will be mandated to be trained in this area.
values and the Code of Conduct to staff, suppliers, and vendors. employees and stakeholders.
Our management team also conducts regular reviews of these
documents. To further enhance the programme, we encourage feedback
through various channels. Employees can provide comments
S T R O N G O R G A N I S AT I O N A L C U LT U R E by writing directly to the Company Secretary or Audit and Risk
Committee, contacting senior management, or reaching out to the
Our commitment to ethical behaviour extends to our strong Human Resources Department.
organisational culture, emphasising unwavering moral principles
- “With morality as our bedrock, we continue our legacy by setting
self-expectations to walk the talk and be good examples for others.
With this, we will conquer all odds and ensure the continuity of
Sheng Siong”.

This focus on “walking the talk” and leading by example fosters a

foundation for overcoming challenges and ensuring Sheng Siong’s
continuity.
20 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 21

STAKEHOLDER ENGAGEMENT STAKEHOLDER ENGAGEMENT

AND MATERIALITY
AND MATERIALITY
STAKEHOLDER ENGAGEMENT TA B L E 2 : S TA K E H O L D E R E N G AG E M E N T AC T I V I T Y M AT R I X

Effective stakeholder engagement is essential for sustainable business success. To ensure sustainable value creation, we have tailored our Mode And
engagement approach to meet the specific needs of our key stakeholders. This allows us to gain valuable insights into their perspectives Frequency Of Issues & Sheng Siong’s Efforts
Stakeholders Engagement Concerns and Achievements
and expectations, while effectively communicating our progress on managing material topics.
Customers Customer feedback Competitive product Opened new stores in HDB estates, especially in estates where
forms (in-store and pricing, affordability, we do not have a presence
Through a comprehensive internal mapping exercise, we have identified seven key stakeholder groups. These groups represent those
online) and value for money
most significantly impacted by our business operations, as well as those with significant influence or a vested interest in our success. Maintained ISO 22000:2018 certification system for Food Safety
Customer service Product safety and Management
TA B L E 1 : I M PAC T & S I G N I F I C A N C E O F K E Y S TA K E H O L D E R G R O U P S hotline and email quality
Maintained Cold Chain Management for fresh and frozen food
Social Media Providing healthier
Stakeholders Impact & Significance Ensured products offered complied with local regulations
food
Market research
Customers Our customers are the foundation of our business success. We strive to stay relevant and responsive to our Shortened cashier queues by adopting innovations such as
groups such as Availability of high-
customers’ evolving needs by providing a convenient and comfortable shopping environment with good service Self-Checkout, Hybrid Self-Checkout, Unified POS and other
NielsenIQ quality fresh food and
and quality products at reasonable prices. cashless payment methods
premium brands
Employees Our employees’ performance is critical to the success of our business. Their health, safety, well-being, and Continued to refresh and renovate older stores
competencies are all fundamental to our operational effectiveness. We develop our employees’ potential by Customer service and
promoting close, transparent, and direct communication between employees and higher-level management, customer experience Voted as The Straits Times, Singapore’s Best Customer Service
allowing us to harness new synergies that drive innovation, productivity, and organisational excellence. considerations, such 2023/24 (Supermarkets)
as: Continued to roll out “Recycling” cash withdrawal machine
Suppliers Sheng Siong works closely with partners across our value chain to expand our product range, ensure compliance
with industry-wide product safety standards, enhance our food and service quality, and reduce sustainability- - All-in-one store, called “$TM” across our stores. Other than bank cards, it also
related risks. well-stocked and accepts PayNow. $TM is available at 63 stores out of 69 stores
Government Besides regulatory compliance, we partner with key government agencies to jointly raise industry standards for well-displayed Expanded our range of house brand products with a focus on
Agencies food and product safety, food security and other sustainability practices, as well as workplace safety and health store quality and improved nutrition
- Ease of finding
standards.
Extended 4% special discount to senior citizens every Tuesday
NGOs & Voluntary Our business activities have economic, environmental, and social impacts on the communities where we operate. products and Wednesday for another year
Welfare Therefore, it is critical that we give back to our community and work with industry associations, educational/
- Store accessibility Introduced 1% counter-inflation discount in the first quarter of
Organisations research institutions as well as not-for-profit organisations to promote sustainability along the Group’s value
chain. Possible activities range from influencing consumer behaviour to raising industry standards. - Fast and helpful 2023 and 2024 to offset GST increment
Media News and information outlets are one of the main sources of information for our stakeholders and the public. We cashier service Offered more quality fresh produce at affordable prices
aim to engage with members of the media to understand societal expectations of the food retail value chain and - Range and variety Hosted “The Sheng Siong Show” since 2007, engaging
positively influence consumer behaviour. of products, new customers with entertaining games and fun competitions
Shareholders/ Our investors play a vital role in the success and growth of our Group. The investment community serves as a products
Investors vital feedback loop for us to formulate and improve our growth strategies. We strive to maximise shareholder Partnered banks and financial institutions such as POSB, UOB,
- Store hygiene and Bank of China and Diners Club to offer attractive credit card
returns, observe good corporate governance, and improve levels of transparency through timely financial and
cleanliness rebates to customers
sustainability reporting.
- Long opening 52 stores out of 69 are open 24-hours
hours
Launched the SS Connect mobile application in 2018 to better
- Loyalty programme connect with customers
22 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 23

STAKEHOLDER ENGAGEMENT STAKEHOLDER ENGAGEMENT

AND MATERIALITY AND MATERIALITY

Mode And Mode And

Frequency Of Issues & Sheng Siong’s Efforts Frequency Of Issues & Sheng Siong’s Efforts
Stakeholders Engagement Concerns and Achievements Stakeholders Engagement Concerns and Achievements
Employees Regular staff Competitive rewards Implemented a performance-sharing scheme Government Regular update Sustainable sourcing Diversified sources of supply
meetings and and employee agencies meetings
Aligned our remuneration and promotion practices with Food safety and Offered sustainably sourced and plant-based products
dialogue sessions recognition Participation in security
employee performance Maintained ISO 22000:2018 certification system for Food Safety
Occupational health, dialogue sessions
Internal Fair and affordable Management
Maintained a whistle-blowing policy to address any fraudulent and engagement
communication via safety, and well-being prices
or unfair practices meetings Adopted Cold Chain Management
digital channels and Health and nutrition
Opportunities for Implemented ‘Reduce, Reuse, Recycle’ approach towards
print format Conducted regular meetings and follow-ups on workplace and
career progression Fair employment, environmental protection
fire safety
Orientation capabilities building,
Learning and Implemented food waste management initiatives
programmes for Conducted regular inspections of workplace and fire safety skills development
development NGOs & Engagement
new employees Member of Packaging Partnership Programme (PPP) since
opportunities Offered flexible work arrangements for employees in need Voluntary meetings with NGOs Compliance with
2020
Staff engagement Welfare & VWOs industry standards
Job stability Signed MOU with NTUC LearningHub in May 2023 to design an and hygiene practices Complied with NEA’s Mandatory Waste Reporting, and
events such as Organisations
industry-recognised career development plan for workers Participation in Mandatory Packaging Reporting in 2021 and 2022 respectively
Family Day, Annual Good leadership (VWOs) Uplift industry
projects and/or
Chinese New Year Adopted “Made for Families” brand mark standards Designated all stores as E-waste collection points under the
volunteer activities
Dinner, 7th Lunar national E-waste Management System since 01 July 2021
Adopted “NS Mark” to show support for employees who are Philanthropy and in- Management
Month Festival National Servicemen to better balance their family, work, and kind sponsorships of negative Facilitated and implemented Nutri-grade labelling for pre-
National Service Commitments environmental packaged drinks since 30 December 2022.
Grievance and impacts such as
whistle-blowing Implemented Disposable Carrier Bag Charge across all stores
Accredited “Progressive Wage Mark” for paying progressive food wastage and
procedures since 03 July 2023 pursuant to the Singapore’s Resource
wages to lower-wage workers packaging waste
Sustainability Act’s Disposable Carrier Bag Charge (DCBC)
Adopted Tripartite Standards for (1) Grievance Handling, Helping communities Regulations.
Media Media relations
(2) Recruitment Practices, and (3) Age-friendly Workplace in need
engagement Participated in workgroup discussions such as Deposit Return
Practices Scheme for Beverage Containers, Alliance for Action (AfA) on
Media monitoring
Local Produce Demand Offtake & Consumer Education, Jobs
Recipient of the NTUC May Day Awards 2023 – Plaque of
and Skills Development etc.
Commendation for supporting the Labour Movement and its
initiatives Supported campaigns like “Say Yes to Waste Less”, “Bring Your
Own Bag”, Anti-Scam, and Lower Sodium
Recipient of the SkillsFuture Employer Awards (Gold) 2023 for
Conducted learning journeys for various institutions
supporting employees’ skills development
Supported various charitable organisations such as
Founders continued to disburse education grants to the Heartwarmers, RedCross, SPD, President’s Challenge, and
children of our lower-waged employees MINDs
Suppliers Regular business Fair trading Enhanced the Suppliers’ Portal to streamline business Shareholders / Regular investor Financial Reiterated commitment to business excellence and profitability
review sessions agreements administration, communication, and payment Investors relations meetings performance
Provided regular business updates quarterly
Supplier visits Short credit terms Ensured a whistle-blowing policy is in place to address any Dividend payout
Ensured consistent dividend distribution
fraudulent or unfair practices Sound business
Annual meetings Punctual payment for Reported sustainability progress through an annual
strategies
with key suppliers supplies Collaborated with SkillsFuture Singapore on the Sheng Siong sustainability reporting exercise
Queen Bee Programme to help suppliers develop digital Risk management
Stable, long-term Developed a talent management programme for succession
capabilities, identify skill gaps, and curate training Governance and planning
business relations
transparency
Ranked 88th in 2023 Singapore Governance and Transparency
Business continuity Index (142nd in 2022)
Sustainability Winner of the SIAS Investors’ Choice Awards 2023, Most
Transparent Company Award (Consumer Staples).
24 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 25

MATERIALITY ASSESSMENT MATERIALITY ASSESSMENT

AND TOPIC BOUNDARIES
AND TOPIC BOUNDARIES
As a responsible and key supermarket retailer in Singapore, Sheng Siong is committed to sustainability and creating a positive impact To ensure our assessment remains relevant and takes into E N E R G Y, G R E E N H O U S E G A S ( G H G ) E M I S S I O N S
account emerging sustainability developments, we conduct annual A N D WAT E R U S E
on our society and the environment. To understand and prioritise the key issues and topics of greatest significance to Sheng Siong’s
business, it is essential to conduct regular materiality assessments and reviews. In 2018, a materiality assessment was conducted to materiality reviews researching wider shifts in the sustainability
identify key sustainability topics, vital to the long-term success of our business. The materiality assessment was conducted in a 3-stage context including latest industry and market trends, as well Stakeholders have identified the management of Energy,
assessment process, in consultation with Sheng Siong’s primary internal and external stakeholders. as regulatory developments on an international and national Greenhouse Gas Emissions and Water Use as a top priority
level. Aligning to best practices, the review seeks to understand moving forward rising significantly in importance. This is due
sustainability topics utilising a double materiality lens accounting to the potential financial impact it can have on both Sheng
for impacts from both a i) Financial and ii) Impact materiality lens, Siong and downstream consumers through rising energy
which assess a topics’ impact on the organisation’s financial value prices impacting the Group’s ability to provide Affordable
and its impact on the environment and society respectively. Food.

This ensures Sheng Siong remains aware of the potential impacts Sheng Siong has taken proactive steps to ensure the
I S S U E I D E N T I F I C AT I O N
of emerging sustainability topics and takes the necessary steps operational efficiency of its operations and facilities to ensure
it does its part in addressing resource use and maximising
1 Conducted a benchmarking and desktop research exercise to assess key or and measures to actively manage them.
efficiencies.
emerging topics not included in Sheng Siong’s original list of material topics.
MONITOR Following which, 17 distinct topics were shortlisted for further prioritisation. In 2023, supermarkets continue to face a volatile and challenging
S U S TA I N A B L E S U P P LY C H A I N M A N A G E M E N T
environment. The Group’s approach must remain dynamic

N A R R O W I N G O F T O P I C S T H R O U G H P R I O R I T I S AT I O N
and vigilant to adapt to an environment characterised by an
Due to the increased frequency of supply chain disruptions
increasingly vulnerable supply chain with frequent disruptions,
resulting from climate change, proper management of a
ongoing geopolitical instability and an increasing emphasis on
sustainable supply chain has become increasingly salient
responsible business practices.
to Sheng Siong. This could have downstream impacts on
customers through other salient topics such as Affordable Food
A review of the overall industry landscape and emerging trends
and Sheng Siong’s ability to achieve Customer Satisfaction.
in the food retail sector was conducted to understand its impact
S TA K E H O L D E R E N G A G E M E N T
on Sheng Siong’s sustainability strategy and validate Sheng
Proper supply chain management also has several wide
Siong’s existing list of sustainability topics and to take into
Distributed an online survey to both internal and external stakeholders ranging direct and indirect implications. Through the supply
account any significant shifts. A workshop was then conducted
(including customers) to gather perspectives on the most important chain, Sheng Siong’s activities could have downstream
2 sustainability topics for the business to prioritise. The surveys yielded more
with the Sustainability Committee and key representatives from
impacts on the lives of people and communities, highlighting
departments to share findings and validate the review’s results.
the importance of human rights and proper risk management.
REPORT than 1,500 responses from employees and 179 responses from external
During the workshop, participants were also surveyed on the
stakeholders, which included our suppliers, as well as representatives from
relative importance of sustainability topics to account for internal A F FO R DA B L E FO O D
government agencies, NGOs, VWOs, and the media.
perspectives on the impacts of wider trends on the organisation.
The prioritisation of Affordable Food remains key topic for
Through the review, Sheng Siong’s existing list of material topics Sheng Siong. Sheng Siong’s ability to provide Affordable Food
were found to be relevant with several key topics emerging as has been implicated by wider contextual trends. Nonetheless
increasingly important topics to be prioritised by the organisation: Sheng Siong has implemented robust processes to ensure it is
P R I O R I T I S AT I O N , VA L I D AT I O N A N D E N D O R S E M E N T
able to consistently provide affordable and quality products to
its consumers through supplier diversification and developing
Consolidated and analysed the results gathered to generate a preliminary list of and maintaining strong relationships with Sheng Siong’s
sustainability topics that were prioritised based on their significance to internal partners.
and external stakeholders. This list of sustainability topics was subsequently
3 represented in the form of a materiality matrix. A workshop was held with the The prioritisation of the Group’s materiality topics has been
adjusted to reflect the results of the materiality review. Building
REVIEW Sustainability Committee to review, test, and validate the materiality matrix,
on ongoing efforts, Sheng Siong will continuously assess the
which was then presented to the Board for final approval. The results from
our materiality assessment were used to guide our sustainability strategy, management of all sustainability topics and review the need to
management approach and reporting. implement initiatives to progress and enhance our sustainability
performance on these topics moving forward. The results of our
latest materiality review have been reviewed and approved by the
Board.
26 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 27

MATERIALITY ASSESSMENT MATERIALITY ASSESSMENT

AND TOPIC BOUNDARIES AND TOPIC BOUNDARIES

Where in our value chain Where in our value chain

the impacts occur the impacts occur

Material Storage & Material Storage &

Ranking Pillar Definition Ranking Pillar Definition
Issues distribution centre, Issues distribution centre,
Suppliers food processing Customers Suppliers food processing Customers
facilities, retail and facilities, retail and
online stores online stores
Ensuring food and products are safe Improving business processes and
Food and
Care for our for consumption and use, and comply Business Productivity operational efficiencies, adopting new
Product
Customers with the relevant standards and Excellence and Efficiency methods and innovative technologies
Safety
certifications. where feasible.
Focusing on customer care and service Providing accurate and sufficient
Care for our Customer Responsible
and improving the customer experience product information and ensure
Customers Satisfaction Care for our Marketing
at all our retail outlets and online store. responsible marketing practices to
Customers and Product
Ensuring the responsible and help customers make informed
Labelling
sustainable sourcing of goods and purchasing decisions.
Important
services, including the management Energy, Improving water and energy usage
Priority Sustainable of human rights risks in the supply Greenhouse efficiency within our operations and
Business
Supply Chain chain, and supply chain resiliency. Care for the Gas (GHG) reducing our GHG emissions.
Excellence
Management This also entails maintaining strong Environment Emissions
relationships with our diverse suppliers and Water
and integrating locally made products Use
as part of our food supply. Driving the 3Rs (Reuse, Reduce and
Care for the Waste and
Conducting our business activities Recycle) approach towards waste and
Environment Packaging
with integrity, maintaining the highest packaging, including food waste.
Business Governance
ethical standards and good governance, Committing to the principles of equality
Excellence and Ethics Care for our Inclusive
and complying with the relevant and non-discrimination, and respecting
regulations. Employees Workplace
labour rights.
Care for our Affordable Keeping our products and produce Contribution Giving back to the local communities
Customers Food affordable and competitively priced. Care for the
to the where we operate through community
Community
Safeguarding and protecting the health, Community initiatives and philanthropic activities.
Occupational
safety and well-being of our employees. Customer Protecting customers’ rights to privacy
Care for our Health, Safety
This includes continued focus on Care for our Privacy and safeguarding important information
Employees and Well-
maintaining a safe environment for our Customers and Cyber from the growing risk of cyber threats.
being
employees and customers. Moderate Security
Employee Attracting, retaining and developing our Identifying and managing material
Important
Care for our Engagement employees. This includes maintaining Business Risk risks, and ensuring business continuity,
Employees and a fair remuneration system and Excellence Management succession and backup plans are in
Development recognising employee contributions. place.
Enabling our customers to lead Generating and distributing economic
Providing healthier lives. This includes providing Economic value to our stakeholders, providing
Care for our Business
Healthier healthier food options and improving Contributions a clear understanding of the direct
Customers Excellence
Choices the nutritional standards of our house to Society monetary contribution to the local
brand products. economy by the company.
28 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 29

SHENG SIONG AND THE SHENG SIONG AND THE

SUSTAINABLE DEVELOPMENT GOALS
SUSTAINABLE DEVELOPMENT GOALS
FOCUSING OUR EFFORTS
SHENG SIONG’S APPROACH
Sheng Siong recognises the importance of contributing to a
sustainable future. While our actions over the years have inherently
FOR MAXIMUM IMPACT
TO SUPPORT THE SDGs
aligned with some sustainability goals, we believe it is important
to communicate our commitment towards supporting the United
Through a comprehensive review, we have identified four SDGs
Nations’ Sustainable Development Goals (SDGs).
where our business can make the most significant contribution.
These goals are closely aligned with the five pillars of our
Established in 2015, the SDGs serve as a global framework for
sustainability journey. By focusing our efforts on these specific
addressing critical challenges facing the planet and its people. The
areas, we can maximise our impact and contribute meaningfully
17 goals and 169 targets provide a roadmap for achieving peace,
to the achievement of the SDGs. These four goals and the relevant C A R E F O R O U R C U STO M E R S CARE FOR THE COMMUNITY
prosperity, and a more sustainable future for all.
targets will continue to guide our sustainability strategy and Providing healthier choices Contributing to the community
reporting. Providing affordable food through community initiatives and
Ensuring food and product safety philanthropic activities

B U S I N E SS E XC E L L E N C E C A R E F O R O U R E M P LOY E E S
Improve economic contributions to Enhance occupational health, safety
society and well-being
Improve productivity and efficiency Build an inclusive workplace

B U S I N E SS E XC E L L E N C E CARE FOR THE ENVIRONMENT

Enhance sustainable supply chain Manage waste and packaging
management

C A R E F O R S U S TA I N A B I L I T Y
Build partnerships for sustainable
development
30 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 31

OUR MANAGEMENT APPROACH: OUR MANAGEMENT APPROACH:

EVALUATION, PROGRESS AND TARGETS
EVALUATION, PROGRESS AND TARGETS
The table below provides an overview of our management approach for each material issue based on the GRI standards 3-3. Where Legend: Progress Tracking

applicable, we have included chapter references to where relevant content can be found in the fifth column. To measure our ongoing
New target
sustainability performance and drive continuous improvement, we have developed a set of targets related to our material sustainability
Target achieved
issues. Our Board of Directors reviewed and approved these targets to ensure they remain relevant and measurable. Our progress On track to meet target
against these targets is reviewed and reported on an annual basis. Not on track, requires review

Evaluation of the Management Approach

Management Approach Short-term Target Mid-term Target
Pillar Material Topic Why is this material? (Refer to chapter indicated, or otherwise On-going Target FY2023 Progress
(Refer to chapter indicated) (1-2 years) (3-5 years)
explained here)

1. Governance and As a responsible business, it is critical that we uphold • Leadership Commitments to Sustainability • Maintain zero incidents of
Ethics good standards of corporate governance and business corruption
• Annual Report 2023
ethics in order to achieve our business objectives, • Maintain zero cases of
build trust and maintain good reputation among our legal actions for anti-
stakeholders, and drive performance improvement. It competitive behaviour
also increases the accountability of our company. • Continue to ensure all
With good corporate governance and high ethical our board members and
standards, Sheng Siong can continue to have a positive employees are informed
impact on both employees and consumers as a of our anti-corruption
business. policy
• Continue to ensure all our
Non-compliance or adverse incidents can have financial
suppliers are informed of
ramifications in the form of penalties and litigation.
our anti-corruption and
anti-competition policies
• Provide training and
education on anti-
• As at 31st Dec 2023, 3,149
corruption for all our
(92% of our total workforce)
Business employees
employees have completed
Excellence in-house training on anti-
corruption. Training will be
progressively conducted.
2. Risk Management The ability to identify, assess, and manage risks is • Leadership Commitments to • Leadership Commitments to Sustainability • Annual review of material
fundamental to weatherproofing our business and Sustainability topics (including the
• Materiality Assessment
helping us make better decisions for the future. risks and opportunities
• Materiality Assessment
• TCFD facing Sheng Siong)
Robust risk management ensures Sheng Siong’s
• TCFD • Annual Review of
continued economic viability as a business so it can • Annual Report 2023
continue to contribute to society through providing its • Annual Report 2023 climate-related risks and
goods and services, as well as through employment opportunities
and taxes.

Not adhering to adequate risk management processes

could lead to negative financial impacts through legal
actions from legislators as well as a loss in reputation.
32 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 33

OUR MANAGEMENT APPROACH: OUR MANAGEMENT APPROACH:

EVALUATION, PROGRESS AND TARGETS EVALUATION, PROGRESS AND TARGETS

Legend: Progress Tracking

New target
Target achieved
On track to meet target
Not on track, requires review

Evaluation of the Management Approach

Management Approach Short-term Target Mid-term Target
Pillar Material Topic Why is this material? (Refer to chapter indicated, or otherwise On-going Target FY2023 Progress
(Refer to chapter indicated) (1-2 years) (3-5 years)
explained here)

3. Economic The ability to generate economic contributions for our • Business Excellence • Our Board of Directors meet regularly • Continuously strive
Contributions to stakeholders and society is a crucial component to to discuss and evaluate the business for excellence in our
• Care for our Employees • Sheng Siong won the SIAS
Society ensure business longevity and social development, performance of the Group and formulate performance.
Investors’ Choice Awards
such as direct monetary contributions to the local • Care for the Community growth strategies. We measure our
2023 - Most Transparent
economy through our business, employees and stock financial performance against targets set.
Company Award, Winner,
value.
• Our sustainability report is used to evaluate Consumer Staples Category
This is necessary for Sheng Siong to maintain its our contributions towards the community
• Sheng Siong was conferred a
standing as a business and gain continued support and our lower salaried employees.
winner in the F&B segment
from stakeholders.
for the Billion Dollar Club by
The Edge Singapore
4. Productivity and Managing productivity and efficiency can help the • Joint Statement • When new technologies or business • Work closely with key
Business Efficiency company better utilise its resources and better processes are adopted, we evaluate partners to develop and
• Business Excellence • Sheng Siong was awarded
Excellence contribute to society as a business, especially in productivity based on performance adopt new processes and
the SkillsFuture Employer
Singapore, where manpower shortages are intensified indicators such as man-hours saved, technology to improve
Award (Gold) 2023 which
by an aging population and tightened foreign labour the number of errors reduced, and/or business capabilities.
recognises employers who
policies. higher output levels. We also evaluate
have invested significantly
our financial results to concretely assess
Sheng Siong’s business can also have positive financial in their employees’ skills
whether these innovations have improved
impacts through cost reductions achieved through development; and who
our productivity.
efficient use of resources and growth in productivity have provided exceptional
improvements. support for the national
SkillsFuture movement.
34 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 35

OUR MANAGEMENT APPROACH: OUR MANAGEMENT APPROACH:

EVALUATION, PROGRESS AND TARGETS EVALUATION, PROGRESS AND TARGETS

Legend: Progress Tracking

New target
Target achieved
On track to meet target
Not on track, requires review

Evaluation of the Management Approach

Management Approach Short-term Target Mid-term Target
Pillar Material Topic Why is this material? (Refer to chapter indicated, or otherwise On-going Target FY2023 Progress
(Refer to chapter indicated) (1-2 years) (3-5 years)
explained here)

5. Sustainable Building strong and enduring relationships with our • Business Excellence • We actively engage with the government, • 100% of new
Supply Chain suppliers is essential to the success of our business. NGOs and VWOs to discuss Sheng Siong’s suppliers
• Care for the Community • Dialogues with suppliers
Management With increasing challenges brought about by issues role in sustainable sourcing. Our aim is to screened
indicate a low level of
such as climate change, resource conservation and continue keeping our products and fresh for social/
readiness among suppliers.
labour practices, Sheng Siong has a role to play in food affordable while exploring ways to environmental
We have partnered with
positively influencing how goods and services are move forward in our sustainable sourcing criteria by
DBS Bank to uplift and
produced and supplied in a sustainable manner through journey. 2026.
support suppliers to build
our supply chain, to address the impacts of climate
capabilities in sustainability
change, resource constraints and labour practices.
and decarbonisation.
As consumers become increasingly aware of • Review and enhance
sustainable practices, ensuring a sustainable supply purchasing policies to
chain could have a positive impact on the business by • We are in the midst of
include sustainability
developing a positive reputation amongst consumers reviewing and developing
criteria by 2022/2023.
and improving Sheng Siong’s supply chain resiliency. a more comprehensive
Business Supplier Code of Conduct
to supplement our trading
Excellence
agreements in addressing
the importance of ESG.
Target to complete by 2024.
• Organise at least one
event each year to
• Participated in Alliance
provide education,
for Action (AfA) on Local
raise awareness, and
Produce Demand Offtake
promote uptake of
and Consumer Education
sustainability products
(DOCE)
and local produce among
consumers.
6. Customer Customers are the foundation of our business, and • Care for our Customers • Our operations and service team monitor • We seek to improve our
Satisfaction therefore, it is imperative to ensure that we manage feedback from consumers across different customer satisfaction
• CSISG Score, research
their needs and concerns properly as well as provide channels, such as email, in-store feedback score (CSISG) year-
conducted by SMU is
better service and experience within stores and online. forms, service hotline, social media on- year by providing
discontinued.
platforms, etc. We strive to respond to excellent service,
As a key supermarket retailer in Singapore, we provide
feedback within one working day, and meeting the evolving • Sheng Siong was conferred
our customers with the assurance of a stable and
address the issues raised within seven needs of our customers, Singapore’s Best Customer
quality supply of daily essentials.
Care for Our working days. and keeping our Service 2023/24 Company
Customers A failure to maintain or improve customer satisfaction prices competitive and (Category: Supermarkets)
• The contact numbers of our senior
can result in a loss of revenue if customers switch affordable. by The Straits Times.
management are also made available on
retailers and affect the brand reputation. Conversely,
the notice board of every store to improve
high customer satisfaction can improve customer
accessibility for our customers, enabling us
retention, and boost reputation and revenue.
to address stakeholders’ concerns directly.
36 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 37

OUR MANAGEMENT APPROACH: OUR MANAGEMENT APPROACH:

EVALUATION, PROGRESS AND TARGETS EVALUATION, PROGRESS AND TARGETS

Legend: Progress Tracking

New target
Target achieved
On track to meet target
Not on track, requires review

Evaluation of the Management Approach

Management Approach Short-term Target Mid-term Target
Pillar Material Topic Why is this material? (Refer to chapter indicated, or otherwise On-going Target FY2023 Progress
(Refer to chapter indicated) (1-2 years) (3-5 years)
explained here)

7. Providing With increasing awareness and concern about leading • Care for our Customers • We take the opportunity to review • To continuously increase
Healthier Choices a healthy lifestyle in Singapore, we believe we have a nutritional improvements of our products the number of house
• 126 house brand products
role to play by providing healthier and more nutritious by paying close attention to market trends brand products carrying
carrying HCS in 2023 vs 124
options for our customers, to increase their well-being and observations. HCS (Healthier Choice
in 2022.
and that of the wider society. Symbol).
• Nearly 3,000 HCS products,
As consumer demand for healthier food options rises,
up from 2,800 in 2022.
this also poses an opportunity for Sheng Siong to
• Ensure 100% of new
capture market share by offering these products.
house brand products
• Health & and safety
are assessed for
improvements taken into
health and safety
consideration during
improvements.
the formulation of new
products.
• Conduct at least two
education/marketing
events annually to raise
awareness on healthy
Care for Our eating.
Customers
8. Affordable Food Keeping essential products and produce affordable has • Care for our Customers • We conduct market research regularly to • Extend special discount
a positive impact on society, as it enables access to ensure our products are affordable and to senior citizens at least
• Care for the Community • Senior Citizen’s 4% discount
daily essentials. This is especially so in an inflationary competitively priced. once a week for another
on every Tuesday and
environment, which might be caused by rising year.
• We practise diversification in our sourcing Wednesday extended until
production costs, supply disruptions, etc.
and procurement strategy to ensure the 31 Dec 2024.
As a responsible business, we do not conduct or availability of a sustainable supply of food
• Additional 1% counter-
encourage profiteering or anti-competitive practices. and products at a stable price.
inflation discount from
Maintaining affordability helps Sheng Siong to remain 1/1/23 till 31/3/23.
competitive in the retail industry and retain customers. • Maintain house brand
products to be cheaper
than comparable brands
and continue to expand
range of house brand
products.
38 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 39

OUR MANAGEMENT APPROACH: OUR MANAGEMENT APPROACH:

EVALUATION, PROGRESS AND TARGETS EVALUATION, PROGRESS AND TARGETS

Legend: Progress Tracking

New target
Target achieved
On track to meet target
Not on track, requires review

Evaluation of the Management Approach

Management Approach Short-term Target Mid-term Target
Pillar Material Topic Why is this material? (Refer to chapter indicated, or otherwise On-going Target FY2023 Progress
(Refer to chapter indicated) (1-2 years) (3-5 years)
explained here)

9. Customer Privacy The increase in the adoption of digitalisation and the • Business Excellence • Our IT policy comprises of a regular risk • Ensure all of our
and Cyber rise of e-payments, e-commerce, and online services, assessment that allows us to monitor employees are aware
• Care for our Customers • The policy is accessible on
Security has led to an increase in the possession of customer and establish safeguards within our of and understand our
the company’s intranet,
data. Customers who have entrusted their personal systems to prevent breaches. We have Group’s personal data
also emphasised in the
data to us expect that their information is protected and also established a business continuity plan protection (PDP) policy.
employee’s contract and
not misused. (BCP) which focuses on the recovery of
handbook.
technology facilities and platforms, such
Data leaks may lead to negative customer sentiment • Maintain zero
as critical applications, databases, servers
and negative impacts to Sheng Siong’s reputation, and substantiated complaints
or other infrastructure required for the
consequently revenue loss due to a perceived lack of received concerning
viability of the business. We review our
data protection. Sheng Siong may also face fines and breaches of customer
policy and BCP regularly to ensure they
legal action if necessary precautions are not taken. As privacy or loss of
remain relevant.
we continue to digitalise our operations, it is critical to customers’ data.
safeguard our information technology systems against • Organise at least one
these cyber threats. event to promote
NEW TARGET
cyber security among
employees/consumers
Care for Our annually.
Customers 10. Food and Product Food and product safety can have significant impacts • Care for our Customers • We monitor our performance in food • Reduce number of
Safety on society and consumers. Safeguarding food and and product safety through certification incidents of non-
product safety is a basic founding principle of our assessments such as HACCP and ISO compliance concerning
business and is essential to our success. We recognise 22000:2018 Food Safety Management the health and safety
our responsibility as the final gatekeeper in the supply System. impacts of products and
chain to safeguard the health, safety and well-being of services compared to
• An in-house Quality Assurance Programme
our customers. previous year.
is in place to ensure that our products meet
Building a strong and trusting relationship with our stringent quality standards, and our stores • Continue to be certified by
customers encourages them to shop with Sheng Siong. and processing facilities meet hygiene, ISO 22000:2018 for food
On the other hand, violations of food and product safety sanitation, and processing standards in safety management.
can have significant impacts on Sheng Siong such as order to comply with regulations. Any
reputational damage and reduced demand resulting in non-compliance may warrant a warning or
loss of revenue. It may also be subject to legal action fine from the regulatory authorities and is
and fines by the relevant authorities, or incur financial informed through this report.
losses associated with product recalls or lost inventory.
40 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 41

OUR MANAGEMENT APPROACH: OUR MANAGEMENT APPROACH:

EVALUATION, PROGRESS AND TARGETS EVALUATION, PROGRESS AND TARGETS

Legend: Progress Tracking

New target
Target achieved
On track to meet target
Not on track, requires review

Evaluation of the Management Approach

Management Approach Short-term Target Mid-term Target
Pillar Material Topic Why is this material? (Refer to chapter indicated, or otherwise On-going Target FY2023 Progress
(Refer to chapter indicated) (1-2 years) (3-5 years)
explained here)

11. Responsible The process of building trust and loyalty with • Care for our Customers • We require all our suppliers to comply • Reduce number of
Marketing and consumers also includes providing accurate and with the Singapore Sale of Food Act which incidents of non-
Product Labelling sufficient product and marketing information for includes food labelling requirements. Any compliance concerning
shoppers to make informed choices. non-compliance may warrant a warning or product and service
fine from the regulatory authorities and is information and labelling
Failure to be responsible in marketing and product
informed through this report. compared to previous
labelling may lead to potential fines or litigation due to
year.
non-compliance or adverse incidents concerning end
Care for Our consumers. This can lead to a loss in reputation and
Customers consumers opting not to purchase from Sheng Siong.
On the contrary, by adapting to consumer demands for
increased labelling transparency to help them make
better purchasing decisions can have a positive impact
on brand, reputation, and revenue growth.
12. Employee The engagement and development of our employees • Care for our Employees • We closely monitor our employee turnover • Maintain employee annual
Engagement is critical to the success of our business. We want to rate, training hours, and turnout to turnover rate below 40%.
• Sheng Siong was conferred
and Development ensure that employees are compensated fairly and also company events.
the NTUC May Day
create a positive impact by providing opportunities for
• Employee engagement surveys are also Award 2023 - Plaque of
growth and development for staff.
conducted from time-to-time to gather Commendation, for having
Good employee engagement and development satisfaction level and feedback. promoted and supported
practices also enable Sheng Siong to attract and retain Labour Movement and its
employees in order to maintain adequate and capable initiatives, and contributed
manpower to support the growth of the business. to improving workers’
wages, welfare and work
prospects.
• Both Sheng Siong and CMM
have received Progressive
Wage Mark Accreditation
in 2023, which recognises
Care for our firms that pay progressive
Employees wages to lower-wage
workers.
• Review and set up
training plans and
• Sheng Siong has entered
career roadmap
an MOU with NTUC
by 2024/2025, and
LearningHub on Retail
continue to roll out
Continuing Education &
training modules via
Training (May 2023), which
the in-house training
aims to attract and groom
portal.
talent for a career path in
retail and develop a learning
roadmap.
42 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 43

OUR MANAGEMENT APPROACH: OUR MANAGEMENT APPROACH:

EVALUATION, PROGRESS AND TARGETS EVALUATION, PROGRESS AND TARGETS

Legend: Progress Tracking

New target
Target achieved
On track to meet target
Not on track, requires review

Evaluation of the Management Approach

Management Approach Short-term Target Mid-term Target
Pillar Material Topic Why is this material? (Refer to chapter indicated, or otherwise On-going Target FY2023 Progress
(Refer to chapter indicated) (1-2 years) (3-5 years)
explained here)

13. Inclusive An open and inclusive work culture motivates our • Care for our Employees • Disclosures in our sustainability report are • Maintain zero incidence of
Workplace employees to perform to the best of their ability as it used to evaluate the results of our diversity discrimination.
• Sheng Siong has pledged
allows them to feel safe and respected, and comfortable practices.
to adopt the Tripartite
in the workplace.
Standards on:
Diversity in the workplace also allows employees to
• Grievance Handling (GH)
contribute different perspectives, promoting creativity
and innovation in the process. • Recruitment Practices (RP)
When employees can perform well within the • Age-friendly Workplace
workplace, it enhances productivity while strengthening Practices (AFW)
Sheng Siong’s reputation as a business and employer.
14. Occupational Employees are key assets at Sheng Siong and we have • Care for our Employees • Our WSH committees meet regularly to • Improve the rate of
Health, Safety and a duty of care to them to provide a safe environment discuss and review related issues and recordable work-related
Well-being to work in where safety measures are upheld. This will statistics. Suggestions for improvements injuries as compared to
Care for our also ensure that our customer’s health and safety are are then reported to the management for the previous year
protected when they shop in our stores. their review and endorsement. • Attain BizSAFE Level
Employees
The inability to ensure the safety and health of 3 certification by
NEW TARGET
employees would be financially costly and have 2024/2025.
negative reputational repercussions for Sheng Siong. • Improve the rate of
Safety incidents involving customers could also result recordable customer
in drop in store visits as customers avoid high risk injuries as compared to
areas. the previous year
• Improve the rate of
recordable motor
accidents as compared to
the previous year
15. Contribution to As a member of the communities where we operate, it • Business Excellence • Our sustainability report is used to • Support community
the Community is important for Sheng Siong to lend a hand to the less report on our philanthropic activities initiatives and make
• Care for our Employees
fortunate and champion causes that are essential for and contributions towards community charitable donations and
sustainable development. • Care for the Community initiatives. sponsorships to the local
community.
We keep the well-being of our communities in • Our operations and service team regularly
mind when organising our business activities by monitor feedback from consumers about • Founders commit to
implementing measures that minimise pollution and possible disturbances, and address the support the annual
promote safety and community spirit. feedback immediately. We may receive Education Grant for
warnings or fines from regulators if these children of our lower
Care for the Efforts to contribute to the community also have salaried employees.
issues are not resolved.
Community a positive impact on Sheng Siong as a business,
enhancing our reputation and goodwill with our • Reduce number of
stakeholders. feedback and non-
compliance incidents
related to community
disturbances year-on-
year.
44 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 45

OUR MANAGEMENT APPROACH: OUR MANAGEMENT APPROACH:

EVALUATION, PROGRESS AND TARGETS EVALUATION, PROGRESS AND TARGETS

Legend: Progress Tracking

New target
Target achieved
On track to meet target
Not on track, requires review

Evaluation of the Management Approach

Management Approach Short-term Target Mid-term Target
Pillar Material Topic Why is this material? (Refer to chapter indicated, or otherwise On-going Target FY2023 Progress
(Refer to chapter indicated) (1-2 years) (3-5 years)
explained here)

16. Energy, Resource conservation is not only important for the • Care for the Environment • We monitor and measure the usage of our • Reduce energy intensity
Greenhouse Gas preservation of our natural environment, but is also resources. This data is then reported in year-on-year
• Our energy intensity is
(GHG) Emissions essential to the viability of our business as it enables our sustainability report. By improving
the quality of our disclosures, we strive to marginally higher in 2023
and Water Use us to lower costs and create greater value for our
strengthen our performance in resource due to new stores opening.
stakeholders. We also have a role to play in the fight
conservation by formulating strategies • Reduce water intensity
against climate change and contribute to Singapore’s in line with business and stakeholder year-on-year
net zero ambitions. priorities.
• Reduce GHG emission
intensity year-on-year
NEW TARGET

• GHG Emission intensity has

been climbing since 2021
primarily due to larger
amount of refrigerant top-
ups.

• Active monitoring of
refrigerant top-ups
Care for the
Environment • Exploring use of low-GWP
refrigerant equipments
for new stores or for
replacements.
• Prepare for Scope 3
emissions reporting
NEW TARGET
and develop
decarbonisation • Listed companies are
roadmap by 2025/26 mandated to report Scope
3 from FY2026 onwards (in
2027), and obtain external
assurance for Scope 1 & 2
emissions from FY2027 (in
2028).
46 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 47

OUR MANAGEMENT APPROACH: OUR MANAGEMENT APPROACH:

EVALUATION, PROGRESS AND TARGETS EVALUATION, PROGRESS AND TARGETS

Legend: Progress Tracking

New target
Target achieved
On track to meet target
Not on track, requires review

Evaluation of the Management Approach

Management Approach Short-term Target Mid-term Target
Pillar Material Topic Why is this material? (Refer to chapter indicated, or otherwise On-going Target FY2023 Progress
(Refer to chapter indicated) (1-2 years) (3-5 years)
explained here)

17. Waste and Waste is a by-product of our business activities which • Care for the Environment • We monitor and measure our waste • Increase annual recycling
Packaging can have negative impacts on our environment if not streams. This data is then reported in rate year-on-year.
• Our recycling rate is
managed properly. our sustainability report. By improving
marginally lower in 2023
the quality of our disclosures, we strive
As a responsible business, Sheng Siong is committed due to the discontinuation
to strengthen our performance in waste
to reducing the amount of waste generated and of a food waste recycling
management by formulating strategies
supporting a circular economy through our 3R (reduce, programme. We have
in line with business and stakeholder
reuse, recycle) initiatives and measures such as since partnered a new
priorities.
imposing carrier bag charges. off-taker to to resume food
waste diversion through
Sheng Siong can cut down on procurement of
composting.
disposable carrier bags, and the costs of production
spent on packaging materials for house brand • Reduce waste intensity
products. Effective food waste management can year-on-year.
also present financial opportunities to reduce costs • Organise at least one
associated with inventory loss. event each year to
advocate for waste
reduction among
consumers.
• Implement carrier bag
charge by mid-2023
• Disposable carrier bag
according to regulatory
Care for the usage reduced by an
requirements, and
Environment estimated 70% since the
reduce usage by 20%
implementation of DCBC.
against 2021 baseline
(measured according
to NEA’s Mandatory
Packaging Reporting
Framework) by 2024.
• Reduce total packaging
by 10% against 2021
baseline (measured
according to NEA’s
Mandatory Packaging
Reporting Framework)
by 2024.
• Work with stakeholders
to implement Beverage
Container Return
Scheme by 2025.
48 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 49

BUSINESS
EXCELLENCE
DRIVING GROWTH WITH
INNOVATION AND
PARTNERSHIPS
50 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 51

BUSINESS EXCELLENCE BUSINESS EXCELLENCE

DRIVING GROWTH WITH
DRIVING GROWTH WITH INNOVATION AND PARTNERSHIPS
INNOVATION AND PARTNERSHIPS
The future of work demands agility. By adopting digital solutions
early, we will be well-positioned to adapt to a more mobile work
environment and unlock significant productivity and efficiency
gains. Continued investment in digital technologies is key to
achieving operational excellence.

I N V E S T I N G I N S T R AT E G I C T E C H N O LO G I E S

Warehouse Management and Logistics: We significantly improved

efficiency with the implementation of an Automated Storage and
Retrieval System (ASRS) at our Distribution Centre. This system
increases storage capacity, reduces reliance on manual labour,
Productivity Enhancement/
optimises floor space, minimises errors, and enhances inventory
Job Re-design
control. We have also revamped logistics planning for better route
planning and real-time traffic monitoring.
M S M A AS L E E N A B I N T E ZO L K I F L I , 4 8

Data Analytics: Data analytics is crucial for informed decision- Cashier

making. We continuously enhance our capabilities to optimise
processes in areas like manpower planning, crowd control, theft When I first joined Sheng Siong in 2018, we were using
prevention, workplace safety, product promotions, category the Hybrid Self-Checkout (HSCO) System. It was a bit
management, and inventory management. Data security remains different from what other retailers were using, but having
previously worked as a retail cashier elsewhere, I grew
INNOVATION FOR GROWTH: EMBRACING C O N T I N U O U S I M P R OV E M E N T T H R O U G H D I G I TA L a top priority.
T R A N S F O R M AT I O N to appreciate its benefits. The HSCO relieves pressure
TECHNOLOGY TO ENHANCE CUSTOMER from our work by eliminating the need to handle cash and
Sheng Siong Online: Our online grocery platform, the ShengSiong
EXPERIENCE AND OPERATIONAL We believe innovation does not always require radical change. SG APP, offers over 7,000 products including fresh produce. We manage cash float. We help customers to scan and bag,
EXCELLENCE Instead, we focus on: are continuously investing in upgrades, optimising our operating while customers make payment at the kiosks.
systems for smoother deliveries and improved inventory
At Sheng Siong, we recognise that innovation and technology are Meticulous process improvement: We conduct regular reviews management. Hence, when the full Self-Checkout System (SCO) was
fundamental drivers of our success. Despite ongoing manpower of administrative and operational workflows to identify areas deployed at my store, it transformed payment efficiency
challenges, we remain committed to staying ahead of the curve. for digitisation or improvement. This includes functions like HR, and convenience to a new level. Customers can check
We achieve this by: customer relationship management, accounting, procurement, out easily on their own. With this change, our role was
checkout processes, logistics, and inventory management. In redesigned to focus on helping customers when they have
Implementing new processes and technologies: These solutions 2023, we allocated additional resources to review and improve our issues making payments. One cashier can now oversee
enhance productivity, enrich the customer experience, and operational systems, which encompass warehouse and inventory five to six self-checkout kiosks.
ultimately lead to exceptional performance. management, logistics management, human resources, and
procurement. Despite the changes in my role, being someone who loves
Building partnerships: Collaborations allow us to access expertise to mingle with customers, I find that I have more time to
and accelerate the development and adoption of new technologies, Ongoing employee development: To support our digital serve and interact with customers.
further strengthening our business capabilities. transformation, we created an online training platform offering
easily accessible and engaging bite-sized training modules. We are
We believe that strengthening our business processes and committed to expanding these progammes to promote continuous
technologies is fundamental to our goal of expanding our presence learning and skill development.
in Singapore and overseas markets.
Streamlined communication and workflows: We enhanced our
We are pleased to share some of our recent initiatives in adopting supplier portal with new features that improve communication
new technologies and enhancing existing ones. While many of and simplify administrative procedures, allowing staff to focus on Full self-checkout systems in-built with plastic bag dispensers were rolled out
these efforts are still ongoing, we remain dedicated to continually in our stores.
supervisory roles. Additionally, we have integrated key business
improving and refining them. functions into the Sheng Siong Enterprise App, enabling mobile
access for employees.
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C O N N E C T I N G W I T H C U S T O M E R S : D I G I TA L T O O L S
AND IN-STORE ENHANCEMENT S

SS Connect APP: We launched the SS Connect APP to improve

customer communication and engagement. It features in-store
promotion alerts, an autofill function for lucky draws, e-receipts,
purchase history records, and a store locator. Collaborations with
corporate partners allow for e-voucher redemption, providing
greater flexibility for corporate gifting. We envision SS Connect
as a valuable shopping assistant and will continue to develop new
features and functionalities.

Self-Checkout Systems: Since 2015, we have successfully Local Farm

implemented Hybrid Self-Checkout Systems (HSCO) in 67 stores.
With HSCO, our staff scans and bags the items for our customers,
who then proceed to make payment at a kiosk, thereby reducing Green Harvest’s journey began with a vision to revolutionise M R D AV E H U A N G

customer wait times by over 30 seconds. This system also allows local farming in Singapore. Understanding the pressing need Business Development Director, Green Harvest
cashiers to take on expanded roles, developing their skill sets. for sustainable agriculture and the challenges of traditional
Since 2022, we have been progressively expanding full self- farming methods, Green Harvest embarked on the ambitious Green Harvest’s partnership with Sheng Siong marks a
checkout counters in suitable stores. This caters to our tech-savvy project of establishing Southeast Asia’s largest hydroponics glass significant milestone in our journey to bring locally grown
customers who prefer a faster, more self-service experience and greenhouse. The idea stemmed from Green Harvest’s commitment hydroponic vegetables to consumers across Singapore. Our
helps avoid congestion at traditional staffed checkouts. Customers to harnessing cutting-edge technology to produce high-quality, vegetables first graced Sheng Siong’s shelves in May 2023, a
with a few items can quickly and easily complete their checkout locally grown vegetables year-round, despite Singapore’s limited testament to our shared commitment to promoting sustainable
independently, where one staff member efficiently oversees land resources. and locally sourced produce. We chose to collaborate with
multiple stations, while customers with larger trolleys can still opt Sheng Siong due to its reputation as a leading supermarket
for staffed hybrid self-checkout counters. This approach not only Hydroponics farming, like any agricultural endeavour, presents chain dedicated to offering fresh, high-quality products to its
empowers customer choice but also improves overall checkout its own set of challenges. However, through continuous research, customers.
efficiency compared to traditional cashier-operated counters. development, and collaboration with industry partners, Green
Harvest have overcome many of these hurdles to deliver fresh, Sheng Siong’s unwavering support has been instrumental in
Simple Teller Machines ($TM): To enhance convenience for nutritious produce to valued customers such as Sheng Siong. our growth trajectory. Their commitment to promoting local
customers and the community, we offer Singapore’s first cash agriculture has provided us with a platform to showcase
Image Credit (For pictures): Green Harvest our produce to a wider audience. At Sheng Siong, customers
withdrawal machines that recycle cashflow from our stores at 62
locations. Customers can withdraw cash from their bank accounts can find a variety of our hydroponically grown vegetables,
using their OCBC or UOB debit cards or top up their Singtel Dash including lettuce, xiao bai cai, nai bai, and more. Together, we
Wallets. Residents also can withdraw cash using PayNow, with strive to nurture a sustainable food ecosystem that benefits
participating banks like POSB, DBS, OCBC, UOB, Citibank, Standard both consumers and the environment.
Chartered, Bank of China, Maybank, and more. These machines not
only improve customer experience but also reduce cash handling Looking ahead, we remain steadfast in our commitment
costs and improve overall productivity. Additionally, they provide a to innovation, sustainability, and community engagement,
crucial service in areas where Automated Teller Machines (“ATM”) aspiring to not only lead in hydroponics farming in Singapore
are not readily available. but also drive positive change in local agriculture.

Our next steps involve exploring emerging technologies

and techniques to enhance resource utilisation and reduce
environmental impact. We are also focused on knowledge-
sharing and promoting industry best practices. Ultimately, our
goal is to empower consumers to make informed choices about
their food while promoting a greener, more sustainable future
for Singapore and beyond.
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SECURING OUR DIGITAL FUTURE: PARTNERSHIPS FOR EXCELLENCE Additionally, Sheng Siong signed a Memorandum of Understanding
(MOU) with the Institute of Technical Education (ITE) in 2018
PROTECTING INFRASTRUCTURE
Partnerships are the cornerstone of Sheng Siong’s approach to to formalise a partnership for student and staff development.
AND INTELLECTUAL PROPERTY This collaboration includes internships, staff attachments, and
business excellence. By fostering strong collaborations, Sheng
Siong empowers not only itself but also its entire supply chain industry projects, fostering a pipeline of future talent. We further
As we embrace digital transformation, the importance of extended this commitment by partnering with ITE and other
and future workforce. A prime example is our participation in the
safeguarding our digital infrastructure and intellectual property major supermarket chains to develop a Work-Study Diploma
SkillsFuture Queen Bee project since 2020 as an anchor company
becomes paramount. We recognise the heightened risk of cyber in E-Commerce & Retail (Supermarket Management). This
to support the development of Small-Medium Enterprises (SMEs)
threats and have implemented a comprehensive security strategy. programme allows students and existing employees to update
within our value chain and business networks through upskilling
and capabilities building. Partnerships also create valuable their skills and build careers in the food retail industry. In 2023,
This strategy includes: Sheng Siong entered into another MOU with NTUC LearningHub
opportunities for knowledge exchange. Sheng Siong’s sharing of its
own digital transformation journey, inspires innovation within its to attract and nurture talent, designing an industry-recognised
Proactive Monitoring and Prevention: We have established internal
network and facilitates identification of new areas for collaboration career development pathway with a lifelong learning ecosystem for Internship Programme
protocols to continuously monitor for and prevent data breaches. workers. These initiatives demonstrate Sheng Siong’s dedication
and improvement. This translates directly to Sheng Siong’s own
This ensures the security of our systems and protects sensitive to not only its own success but also the future success of the food
success through smoother operations and higher productivity.
information. retail industry as a whole. M R AS H TO N P H UA , 2 1
Image Credit: IMDA ITE College Central Graduate (Games Art and Design)
Business Continuity Planning: To minimise downtime and ensure
operational resilience, we have developed a business continuity
I was surprised at first, being a Games Art and Design
plan which outlines the steps to recover critical technology
student, I never would have expected that working for
infrastructure in the event of system failures, allowing for a swift
a retail company was one of the options for a design
return to normal operations.
internship. Despite initial reservations about the distance
and reporting schedule, I decided to give this a shot and
Data Security and Confidentiality: We are committed to data
was determined to make the most of it.
protection. In addition to standard data protection and confidentiality
policies applicable to all employees, key personnel are required
During my internship at Sheng Siong, I gained valuable
to sign a data protection and non-disclosure agreement (NDA).
insights into discipline, particularly in managing my
This agreement reinforces employee confidentiality obligations
schedule effectively. With a diverse range of tasks, I
regarding company information and documents, and provides
sharpened my time-management skills to navigate
clear guidelines for preventing data breaches and upholding data
through the hectic routine efficiently. Engaging in various
privacy. Suppliers visited our Distribution Centre to gain insights into our digitalisation
journey. assignments also deepened my understanding of the
software tools used during my internship.
We remain vigilant in the face of evolving cyber threats. By
continuously monitoring emerging trends and proactively adapting Looking beyond immediate benefits, we also recognise the
importance of a sustainable future and a skilled workforce. More Additionally, the constructive feedback from my supervisor
our security measures, we strive to ensure the ongoing protection
recently, we have announced our partnership with DBS targeting guided me through the nuances of workplace etiquette,
of our digital assets.
to engage up to 1000 of our suppliers, in helping them transition to which further enriched my professional growth. These
more sustainable business operations over the next two years. Our lessons shaped my growth as a budding designer, giving
partnership with Infocomm Media Development Authority (IMDA) to me the confidence to carry forward the skills learnt as I
encourage its suppliers to go green and be more environmentally graduate to further study.
responsible via the adoption of e-invoicing method InvoiceNow
demonstrates Sheng Siong’s commitment to environmental
responsibility throughout the supply chain.
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BUILDING A MORE RESILIENT AND B U I L D I N G R E S I L I E N C E T H R O U G H T R A N S PA R E N C Y SUPPORTING OUR SUPPLIER S S U P P O R T I N G LO C A L FA R M S : B A L A N C I N G

A N D C O L L A B O R AT I O N A F F O R D A B I L I T Y A N D S U S TA I N A B I L I T Y
SUSTAINABLE SUPPLY CHAIN
In 2023, we collaborated with over 1,200 local and international
Sheng Siong is committed to responsible sourcing practices. suppliers, where approximately 75% of them are locally registered The Singapore government has set a goal to produce 30% of
N AV I G AT I N G A C O M P L E X S U P P LY E C O S Y S T E M T O
MEET CUSTOMER NEEDS We actively collaborate with suppliers who demonstrate companies and represent about 84% of our total purchase value1. the country’s nutritional needs domestically by 2030 in order to
strong business ethics and a commitment to sustainability. This We actively support our suppliers through various initiatives: strengthen national food security as a response to the effects of
Singapore’s reliance on imports to ensure its national food security collaborative approach includes: climate change. According to the Singapore Food Agency (SFA),
highlights the intricate nature of our supply chain, involving a Enhanced Communication: Our supplier portal streamlines about 3.9%2 of vegetables consumed in Singapore were grown
network of farmers, manufacturers, distributors, and international Regular Dialogues: We maintain open communication channels communication and simplifies administrative procedures, allowing locally in 2022. These include leafy greens such as bok choy, choy
partners. Ensuring a diverse supplier network while offering with key suppliers to foster trust and address any concerns. for a smoother and more efficient collaboration. sum, lettuce, kale and bayam (spinach) and other produce like
customers a consistently stable and affordable product range is mushrooms, including premium varieties such as pink oyster and
an ongoing challenge. This complexity extends to Environmental, On-Site Visits: Our procurement team conducts visits to supplier Bulk Handling: We have implemented bulk handling solutions for black fungus. The local fish farms produced about 7.6% of the fish
Social, and Governance (ESG) criteria, making it difficult to screen facilities, including farms, factories, and offices. This allows us to our local suppliers, which improves efficiency, reduces logistical consumed, focusing on freshwater fish such as tilapia, catfish, and
and select suppliers based on these factors without potentially witness their operations first-hand and ensure adherence to our costs, and carbon emissions. carp, as well as marine fish such as barramundi and sea bass. On
impacting product availability or cost. standards for quality, safety, and ethical labour practices. the other hand, local egg farms produced around 28.9% of the eggs
Sheng Siong SkillsFuture Queen Bee Programme: Since 2020, we consumed locally.
Customer satisfaction is paramount to Sheng Siong. Above all, Adherence to Regulations: We require all suppliers to comply have partnered with SkillsFuture Singapore to offer the Sheng
we understand that a secure and reliable food supply is essential with Singapore’s regulations on food safety, product labelling, and Siong SkillsFuture Queen Bee Programme. This programme As part of our commitment to enhancing food security, we have
for our communities. We achieve this resilience through a multi- intellectual property rights as part of our purchasing agreements. aims to support SME suppliers build up capabilities to accelerate continued to support local farmers by carrying and promoting their
pronged approach: This ensures the integrity and quality of the products we offer to digitalisation. SkillsFuture Singapore has extended the partnership products in our stores through several initiatives:
our customers. with Sheng Siong for another three years from 2023 to 2025.
Building Strong Supplier Relationships: We invest in building long- Through this partnership, we will continue to engage the companies Elevating Local Produce: We participate in the Singapore Food
term relationships with our suppliers, fostering trust and open We are constantly seeking ways to improve our supplier selection to understand their business needs, and identify skills gaps and Agency’s “Support Local Produce” campaign since 2020. By
communication. process. We draw inspiration from initiatives like Enterprise training programmes to address these needs. Over 70 SMEs have displaying campaign materials in our stores, promoting it on social
Singapore’s Enterprise Sustainability Programme to support local participated in the programme to date. media, and featuring a dedicated category on our e-commerce
Diversified Sourcing: We source food from multiple regions companies, especially SMEs, to build capabilities and integrate platform, Sheng Siong Online, we make it easier for customers to
around the world to mitigate against potential disruptions caused sustainability into their businesses. In early 2024, we announced SME Workshops and Events: We regularly host workshops and discover and support locally-grown products.
by weather events, geopolitical instability, or other unforeseen our partnership with DBS Bank to help suppliers adopt more events designed to guide SMEs on digitalisation strategies,
circumstances. sustainable practices throughout their operations, minimising sustainable business practices, and growth opportunities. Building Partnerships: We forge strong relationships with local
their environmental footprint. We recognise our ability to influence In 2023, we have hosted more than 100 SMEs at our various farms like ComCorp, Green Harvest, and Blu Current, enabling us
Locally-Grown Produce: Whenever possible, we incorporate locally- our supply chain and are committed to doing so positively within sessions which cover a diverse range of events such as learning to expand our range of locally-sourced fresh produce to 78 SKUs
grown produce into our product range. This not only supports local reasonable means. journeys, Towkay Workshops and distribution centre tours. These in 2023. These partnerships not only benefit consumers by offering
farmers but also reduces our wider carbon footprint by minimising initiatives were designed to guide the SMEs on their digitalisation a wider selection but also contribute to the sustainability and
transportation distances. In 2022, we organised a Sustainable Procurement Workshop to journey, providing valuable insights and fostering an environment resilience of Singapore’s food system.
equip our procurement team with the knowledge necessary to conducive to growth and technological advancement.
Direct Sourcing Strategy: We have implemented a direct sourcing integrate ESG criteria into our sourcing strategies. While the Regular Dialogues: In 2023, we participated in the Alliance for
strategy. This approach allows us to maintain greater control over workshop yielded valuable insights for aligning our policies with Green Practices Partnership: We collaborate with the Infocomm Action3 (AfA) on Local Produce Demand Offtake & Consumer
quality and safety standards, while also offering our customers sustainability goals, a key challenge identified was the varying Media Development Authority (IMDA) to encourage our suppliers to Education, actively engaging in dialogues with various stakeholders
competitive prices. levels of preparedness among suppliers for ESG screening. Moving adopt environmentally friendly practices. This includes promoting to explore ways to increase the demand for local produce.
forward, we are committed to developing strategies to address this the adoption of e-invoicing through InvoiceNow, which not only
gap and build a more sustainable supply chain ecosystem. facilitates faster payments but also eliminates paper waste. We While we are committed to promoting local produce, we recognise
also collaborate with DBS Bank to target engaging 1,000 suppliers that higher prices can sometimes deter customers. We believe
over two years to transition to more sustainable practices. that by increasing awareness and encouraging venture capital
investment in local farms, these products can become more
As we progress on our sustainability journey, we aim to share our affordable and accessible over time. This will ensure a thriving local
experiences and inspire our partners and suppliers. agricultural sector that contributes significantly to Singapore’s “30
by 30” goal.
1 As we refine our data collection, we have updated our methodology to categorise our suppliers by the actual country of business registration instead of trading currencies.
2 Source: https://www.sfa.gov.sg/docs/default-source/publication/sg-food-statistics/sfa_sgfs_2022_infographic.pdf
3 Alliance for Actions (AfA) are industry-led coalitions, working in partnership with the Government, to prototype ideas in areas of opportunity for Singapore or address a
common challenge.
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S U S TA I N A B L E S O U R C I N G F O R A R E S P O N S I B L E Promoting awareness of sustainability among consumers plays

FUTURE a pivotal role in influencing behavioural shifts. As we endeavour
to introduce and carry a broader array of sustainable products,
We recognise that securing a sustainable future demands our including plant-based, RSPO-certified, and reduced packaging-
proactive engagement in advocating for sustainable practices certified items, it is crucial to note that consumer demand primarily
across the production and distribution of goods and services. Given fuels the uptake of these products. Operating within store formats
pressing concerns like climate change, resource preservation, typically ranging between 5,000 to 10,000 square feet, our primary
biodiversity conservation, and ethical labour practices, we are focus remains on offering essential products and convenience
dedicated to fostering sustainability and resilience across our to our shoppers. Sheng Siong has consistently leveraged our
value chain. To achieve this goal, we will: strengths in the supply of fresh fruits and vegetables and offers
a wide selection of vegetarian products. Therefore, it is essential
Diversify Our Sourcing Network: Source across multiple regions to curate a well-balanced product mix to ensure our business
to mitigate risks associated with overdependence on any single thrives, especially within the constraints of limited retail space.
source, ensuring a stable and consistent supply of goods for our Consequently, we will persist in monitoring and expanding our
customers. product range to foster consumer interest in sustainable offerings
while fulfilling our customers’ fundamental requirements.
Developing Sustainable Purchasing Policies: Enhance our COMMUNICATION AND Informed of anti-corruption Total
purchasing policies that integrate ESG considerations. This To demonstrate our commitment to sustainable sourcing, 95% of
TRAINING ON ANTI-CORRUPTION policies and procedures No. Percentage
ensures that sustainability principles are embedded throughout our house brand paper products are either certified under the Forest AND ANTI-COMPETITION Board of Directors 9 100%
our sourcing decisions. Stewardship Council (FSC) or Programme for the Endorsement of Employees
At Sheng Siong, we uphold a strict zero-tolerance stance against 3420 100%
Forest Certification (PEFC). We also carry cage-free eggs and a (excluding Executive Directors)
Strive for Affordability and Sustainability: Balance affordability selection of sustainable seafood as shown in the table below. any form of corruption or collusion. We thoroughly assess all our
with sustainability goals. Carefully curate our range of products operations to identify and mitigate potential corruption-related
to meet customer needs while promoting responsible sourcing Received training on anti-
risks such as any instances of fraud, bribery, or collusion by
practices. We believe that offering a range of sustainable options corruption policies and Total
employees, third parties, or during processes such as procurement,
at competitive prices is key to achieving long-term success. procedures No. Percentage
receiving, storage, distribution, and payment. Such risks entail
severe consequences for our Group. Additionally, we extend Board of Directors 4 44%*
our corruption-related risk assessment to our human resource Employees
3145 92%
management processes. (excluding Executive Directors)
Non-managerial 3031 92%
O U R S E L E C T I O N O F S U S TA I N A B L E S E A F O O D Our Group’s policies regarding conflicts of interest and anti-
Managerial 114 99%
corruption are accessible to all employees via the company’s
Seafood Type Certification intranet. We have also provided employees with guidelines to clarify * Although the 5 Independent Directors did not receive training, the Group’s anti-

Fresh Norwegian Salmon GLOBAL G.A. P, Global Sustainable their responsibilities and to identify, address, and prevent potential corruption policy has been presented to them for review and acknowledgement.

Seafood Initiative (GSSI) instances of corruption. Furthermore, we require key personnel

in sensitive positions to declare any conflicts of interest annually. Recognising the importance of ethical and fair business dealings
Frozen Norwegian Mackerel Marine Stewardship Council
Once a conflict of interest is declared, the personnel concerned must with our suppliers, we strive to enhance transparency in our
(MSC)
sign an agreement with the company acknowledging that their job interactions. Our anti-corruption policies have been communicated
Live Abalone Aquaculture Stewardship Council to all our suppliers through our purchase agreements. To address
responsibilities may be reassigned, and they should refrain from
(ASC) any fraudulent or unfair practices, our whistle-blowing channel is
making or influencing any significant business decisions.
Live Oysters Origin Green Sustainability made available to all suppliers, providing them with direct access
Programme We have ensured that all our Board of Directors and current to our senior management. Our senior management also meets key
Frozen Shrimp Paste Best Aquaculture Practices (BAP) employees are informed about the anti-corruption policy. As at 31st suppliers annually for business discussions.
Frozen Golden Pompano Best Aquaculture Practices (BAP) December 2023, 3,145 employees, excluding executive directors,
Frozen Toothfish Commission for the Conservation representing 92% of our workforce, have completed the in-house In 2023, we had zero incidents of corruption and zero cases of
(Dissotichus Elegionides) of Antarctic Marine Living training on anti-corruption. Training is being progressively actions from the Competition Commission of Singapore for anti-
Resources (CCAMLR) administered, and all new hires will be mandated to undergo competitive behaviour.
training in this domain.
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STRIVING FOR IMPROVEMENT Corrective Actions

& Management
At Sheng Siong, we embrace a culture of continuous learning from both our mistakes and successes. When mistakes occur, we prioritise 2019 2020 2021 2022 2023 Approach
understanding the root cause, and ensure that they were not made with malicious intent. Through thorough investigations and process
No. of Incidents of Non-Compliance with Laws and Regulations in the Social and Economic Area
reviews, we transform errors into learning opportunities. We then share these learnings openly and implement corrective measures to
prevent similar issues in the future. Fire Safety *5 1 – The Group *5 *3 0 The offence has been
was fined a total corrected to comply
of S$5,100.00 1 warning5 with the fire safety
Corrective Actions
for non- regulations
& Management
compliance of
2019 2020 2021 2022 2023 Approach Improved the
the Fire Safety
training of our
No. of Cases of Legal Actions for Corruption Act (Cap. 109A)
employees in fire
Corruption 0 0 0 0 0 - at Blk 539
safety.
No. of Cases of Legal Actions for Anti-Competitive Behaviour Bedok North
Anti- Competitive 0 0 0 0 0 - branch. A fire
Behaviour broke out on 25
January 2020.
No. of Incidents of Non-Compliance with Environmental Law and Regulations
Obstruction and *5 *10 *8 *11 *2 Spaces were
Mosquito Breeding 0 0 0 *44 *6 Immediately
misuse of common reverted to their
cleaned-up mosquito
spaces original purpose of
2 warnings4 breeding area.
use.
Increased Employment *1 *2 *1 *3 *1 In 2023, the offence
frequency of related committed was
regular inspections, 1 - The Group 1 - The Group 2 - The Group related to the
especially during was fined was fined was fined company failing
rainy seasons. S$2,000.00 S$4,000.00 S$6,000.00 to ensure that
Improved training for failing to for failing to for failing to the residential
and awareness on ensure that ensure that ensure that address of a foreign
mosquito breeding the residential the residential the residential employee being
problems. address of addresses addresses updated in the
a foreign of foreign of foreign MOM’s register and
Pest Infestation 0 *1 *1 0 0 Immediately
employee was employees employees has been corrected
cleaned-up affected
updated in the were updated were updated immediately with
area.
Ministry of in the Ministry in the Ministry the employee
Increased frequency Manpower’s of Manpower’s of Manpower’s updating his correct
of regular register. register. register. residential address.
inspections.
Further steps
Waste Disposal 0 0 *2 0 1 warning Improved training 1 warning 3 warnings
have been taken
and awareness
to check on the
on waste disposal
accommodation
procedure.
of our foreign
employees.

4 The disclosure in 2022 should have been 4 non-significant monetary fines and 2 warnings instead of none due to surfacing of new data. 5 The disclosure in 2022 should have been 1 warning instead of none due to surfacing of new data.
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Corrective Actions Corrective Actions

& Management & Management
2019 2020 2021 2022 2023 Approach 2019 2020 2021 2022 2023 Approach
Workplace Health *1 *1 0 1 - The Group 0 Improved the No. of Incidents of Non-Compliance with Laws and Regulations concerning Products & Services
& Safety was fined training of our Health and *2 *5 *2 *1 *1 Enhanced Internal
3 warnings S$3,000.00 for employees in Safety Impacts Quality Assurance
non- compliance workplace health & of Products and 4 warnings 2 warnings 3 warnings 2 warnings Programme
concerning safety. Services
workplace 1 internal
safety.
finding
No. of Incidents of 0 0 0 0 0 -
Product 2 warnings *2 2 warnings *1 *1 Improved product
Discrimination
and Service label checks.
Others 2 0 0 *1 - The Group 1 warning – The offences have Information and 2 warnings 1 warning 3 warnings
The Group was fined for The Group been corrected. Reviewed
Labelling
was fined and improved
unauthorised was warned
S$2,500.00 product weighing
use/change of for defacing
for operating procedures.
use of place. a common
without property. Marketing 0 0 0 0 0 -
Temporary Communications
Occupation Substantiated 0 0 0 1 – A complaint 0 Took steps to
Permit at Blk Complaints was received increase awareness
539 Bedok concerning concerning of our privacy
North branch. Breaches of a breach of policy among our
Customer Privacy customer’s employees and
The Group implemented
and Losses of privacy
was fined stronger procedures
Customer Data resulting from
S$2,000.00 to safeguard data
the disclosure
for failure to privacy protection.
of a CCTV
renew the
video of an
permit to
incident causing
operate a lift
customer’s
located within
injury at Blk
Blk 539 Bedok
105 Canberra
North branch,
branch.
although the
lift has been * No significant monetary fine was imposed. Significant monetary fines are defined as being greater than $1,000 per incident.
regularly
serviced.
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EXTERNAL INITIATIVES CO M M U N I T Y D E V E LO P M E N T CO U N C I L (C D C ) S I N G A P O R E H E A LT H I E R C H O I C E S Y M B O L N S M A R K A C C R E D I TAT I O N

VOUCHERS SCHEME PROGRAMME

At Sheng Siong, we place utmost importance on upholding the We have pledged and signed the declaration
To alleviate the impact of the additional Goods & Service Tax Since 2017, Sheng Siong has significantly expanded its healthier of support for National Service and Total
highest standards for food and product quality and management
(GST) on Singaporean households, the government is providing product offerings. The number of our house brand products
systems. These standards are in line with our core values and meet Defence 2022-2027. The NS Mark is a
support by issuing CDC vouchers that can be used at participating carrying the Healthier Choice Symbol (HCS) has grown to 126 items
the expectations of our customers and other stakeholders. We national-level accreditation scheme that
supermarkets, such as Sheng Siong. Our Point-of-Sales (POS) encompassing essentials like brown rice, cooking oil, red cargo
strive to improve ourselves continuously as a retailer, employer, recognises businesses and organisations
system has been integrated to accept these vouchers, ensuring a rice vermicelli, baked beans, sardines in tomato sauce, wholemeal
and organisation. We endorse or subscribe to the following external with policies and human resource practices
seamless shopping experience for customers. bread products, instant oatmeal, baked nuts, peanut butter, tuna
initiatives: that support National Service and Total
chunks in olive oil and frozen vegetables. Healthier options such
PA C K A G I N G PA R T N E R S H I P P R O G R A M M E ( P P P ) Defence.
as green tea, chocolate, and coconut water are some of the latest
Singapore Code of Corporate Governance (2018) additions to our product line-up. In 2023, we offer close to 3,000
Sheng Siong joined the Singapore Packaging Agreement (SPA) in P R O G R E S S I V E WA G E M A R K
products carrying the HCS. We also actively support the Health
2018, which is a collaborative effort by the government, industry,
ISO 22000:2018 Food Safety Management System Promotions Board’s (HPB) Eat, Drink, Shop Healthy Programme,
and NGOs to minimise packaging waste in Singapore. Our We have been accredited the “Progressive
to encourage consumers to purchase products that are healthier.
exceptional contribution towards reducing packaging waste was Wage Mark” for supporting and paying
Singapore Standard for Cold Chain Management of Chilled and Sheng Siong is also an advocate for lower sodium consumption.
acknowledged with the Excellence Award (MNC and LLE) by SPA progressive wages to lower-wage workers.
Frozen Foods:
in 2019. When the SPA ended, we continued our commitment by D I G I TA L F O R L I F E ( I M D A )
joining the Packaging Partnership Programme (PPP) launched M E M B E R S H I P O F A S S O C I AT I O N S
• Part 1: General Requirements SS 668 : Part 1 : 2020
by the National Environment Agency (NEA) and the Singapore Equipping our employees with digital skills is a strategic priority in
Manufacturing Federation (SMF) in October 2020. Food Drinks & Allied Workers Union (FDAWU): We are a member
• Part 2: Code of practice for meat SS 668 : Part 2 : 2020 our tech-driven environment. In 2019, we pledged our commitment
of the FDAWU which represents employees in accommodation,
to support our employees in acquiring digital skills and encourage
C L I M AT E A C T I O N S G : C L I M AT E F R I E N D LY food manufacturing, food retail and food services. We serve
• Part 3: Code of practice for vegetables and fruits SS 668 : HOUSEHOLDS PROGRAMME our stakeholders to use our digital services by participating in
as a council member of the Executive Council and also on one
Part 3 : 2020 the Digital Participation Pledge initiated by the Infocomm Media
of the committees to oversee programmes and coordinate
The 2018 “Switch and Save – Use LED” (SSUL) campaign for 1 & Development Authority (IMDA). We continue to actively support
activities for union members.
• Part 4: Code of practice for fish SS 668 : Part 4 : 2020 2-room HDB flats paved the way for the broader “Climate Friendly the Digital for Life programme, which aims to foster a culture of
Households Programme” (CFHP) launched in 2020. This progamme lifelong digital learning among Singaporeans.
provided e-vouchers to residents in 1, 2, and 3-room flats for energy Singapore Chinese Chamber of Commerce and Industry
Singapore Standard Code of practice for food storage in (SCCCI): Besides being a corporate member of the SCCCI, our
and water-efficient appliances. Now, enhanced in 2024, all eligible S U S TA I N A B L E E M P LOY M E N T P L E D G E
warehouses – Ambient / air-conditioned SS 629: 2017 CEO Mr Lim Hock Chee has also been serving as a Council
HDB households can benefit from the programme, receiving $300
vouchers to purchase a wider range of energy and water-efficient In 2019, we joined the Singapore Business Federation in pledging Member since 2010. In 2022, he was elected as the vice-
Singapore Standard Code of practice for food waste president of the 61st Council for a 3-year term.
products from participating retailers like Sheng Siong until the end our commitment towards sustainable employment by treating our
management for food retail, wholesale and distribution
of 2027. employees with fairness, dignity and respect, and by supporting
establishments SS 640 : 2018 Singapore Business Federation (SBF): We are a member of
them to unlock their potential.
the SBF which is the local business chamber championing the
Tripartite Guidelines on Fair Employment Practices (TGFEP) interests of the Singapore business community in the areas of
MADE FOR trade, investment and industrial relations.
Tripartite Standards for Grievance Handling FA M I L I E S

China-ASEAN Multimodal Transport Alliance (CAMTA):

Tripartite Standards for Recruitment Practices The Made for Families
We are a member of the CAMTA which is an international
initiative was launched by the National Population and Talent
industry organisation aimed at facilitating and promoting
Tripartite Standards for Age-friendly Workplace Practices Division in the Strategy Group, Prime Minister’s Office, to assure
communication and collaboration in various fields with
families in Singapore of support from the government and
China, ASEAN, Central Asia, and other countries in the Asia-
Forest Stewardship Council (FSC) community at large. We have adopted the brand mark and pledged
Pacific region along on the New International Land-Sea Trade
to uphold its principles. As an employer, we are committed to
Corridor.
implementing pro-family measures to support our employees in
balancing their work and family obligations. As a business, we
Enterprise Singapore Society: We are a member of the
pledge to provide family-friendly products and services, including
Enterprise Singapore Society which aims to foster interactions
promotions and programmes.
and encourage dialogues to create opportunities for business,
learning and societal impact among alumni, Enterprise
Singapore and Industry Leaders.
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CARE FOR
OUR CUSTOMERS
DRIVING GROWTH WITH
INNOVATION AND
PARTNERSHIPS
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CARE FOR OUR CUSTOMERS CARE FOR OUR CUSTOMERS

A RESPONSIBLE RETAILER
A RESPONSIBLE RETAILER

MEETING DIVER SE CUSTOMER NEEDS

st Sheng Siong recognises the importance of catering to diverse

customer preferences. We offer a robust selection of products
across our physical stores and online platform, ShengSiong Online.
ShengSiong Online provides a convenient alternative for grocery

In customer satisfaction
shopping, featuring streamlined inventory management and
optimised last-mile delivery services. We continuously analyse
among supermarket retailers customer data and feedback to enhance product offerings across

in Singapore (2023)
both platforms, ensuring we meet the evolving needs of all our
customers.

F O S T E R I N G C U S T O M E R R E L AT I O N S H I P S Image Credit: CASE

Effective communication is crucial for understanding our

M R M E LV I N YO N G
customers’ needs. We utilise a variety of channels, including
in-store interactions and a growing social media presence CASE President
(over 150,000 followers on Facebook). Apart from social media,
customers can also reach out to us via email, phone calls and the Transparency is a core tenet
CHAMPIONING CUSTOMER D E L I V E R I N G E XC E PT I O N A L CU STO M E R S E RV I C E online feedback form on our website. These platforms facilitate for sustainability, and the
SATISFACTION open communication, allowing us to connect with customers, Consumers Association of
Our customers are at the heart of our business. Customer understand their preferences, and offer exceptional after-sales Singapore (CASE) is happy
E N S U R I N G C O N S U M E R W E L L- B E I N G satisfaction remains paramount to our success. We prioritise care. To further gauge customer sentiment, we actively monitor to have partnered with
understanding and addressing evolving customer needs through our complaint-to-compliment ratio. The overall ratio has increased Sheng Siong to promote
Sheng Siong prioritises the health and safety of our customers, in-store and online engagement channels. Our commitment to from 2.66 in 2022 to 3.40 in 2023, due to increased feedback for price transparency and
exceptional service is reflected in our consecutive awards for our e-commerce segment. If we exclude the e-commerce segment,
acting as the final safeguard within the supply chain. We pledge help consumers make
“Singapore’s Best Customer Service Company (Supermarkets)” by the ratio has increased from 1.09 to 1.32, as fewer compliments
to provide our customers with high-quality products and services, more informed purchasing
The Straits Times in 2022 and 20231. This recognition underscores were received. Nonetheless, we remain dedicated to addressing
and affordable prices. We are dedicated to providing accurate and decisions.
all concerns. This commitment ensures we uphold our “All for You”
adequate product and marketing information to empower informed the dedication of our workforce. Their diligent efforts enabled us to
philosophy and maintain the trust of our valued customers.
purchasing decisions. Our commitment to our customers also keep 26 of our stores operational during the two-day Chinese New Sheng Siong was one of the first major supermarket chains
includes protecting the privacy of their personal information. Year holiday, and 52 out of 69 stores running on a 24-hour operating to voluntarily list its products on CASE’s Price Kaki mobile
B U I L D I N G O N A L E G AC Y O F T R U S T
cycle (as at the end 2023). Notably, in 2023, 468 employees were application in 2019. Today, Sheng Siong contributes the
B E I N G A R E L I A B L E PA R T N E R I N T I M E S O F N E E D acknowledged for their exceptional customer service contributions. Sheng Siong strives to be a trusted partner for all our customers. data of some 3,000 products on Price Kaki, which is used
We uphold our core values of integrity and sincerity in everything by over 150,000 users to compare prices of daily essentials
The COVID-19 pandemic highlighted the importance of supply we do. This commitment translates to delivering a consistently and groceries.
chain resilience. During this period, Sheng Siong effectively high-quality product range at competitive prices, all supported by
navigated disruptions, working closely with various stakeholders exceptional service. Sheng Siong has constantly demonstrated its commitment
and suppliers to secure alternative solutions and maintain a steady to consumer-friendly practices and initiatives. CASE is
flow of essential goods. In a world fraught with geopolitical tensions heartened by Sheng Siong’s efforts over the years to help
and grappling with the impacts of climate change, the threat of consumers cushion the impact of rising prices by absorbing
supply chain disruptions remains a pressing concern. This includes the increase of GST from January to March 2024, and by
challenges such as export restrictions on commodities like palm extending its senior citizens’ discounts programme till the
oil, fresh chicken, eggs, and, more recently, rice, onions, and pork. end of 2024.
Building a strong and diverse network of suppliers, and taking a
proactive approach will ensure our customers continued access to CASE applauds Sheng Siong on its sustainability efforts
the products they need most. and looks forward to working closely with Sheng Siong to
improve price transparency and to expand the availability
of unit pricing.

Sheng Siong hosted a visit for Minister of State Low Yen Ling and CASE President
1 The Customer Satisfaction Index of Singapore (CSISG) which was used to monitor our progress in customer satisfaction has been discontinued. Melvin Yong, when we listed our house brand grocery products on Price Kaki app.
70 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 71

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A RESPONSIBLE RETAILER A RESPONSIBLE RETAILER

ENSURING AFFORDABILITY AND G R OW I N G M A R K E T S H A R E T H R O U G H C U S T O M E R CHAMPIONING HEALTH,

FOCUS
ENHANCING CUSTOMER EXPERIENCE SAFETY, AND WELLNESS
IN 2023
Despite increased competition, our market share in the
supermarket/hypermarket segment continues to grow. This Sheng Siong is committed to promoting healthy lifestyles for our
N AV I G AT I N G I N F L AT I O N A R Y P R E S S U R E S
success reflects our commitment to customer satisfaction. In customers. We actively work to improve the nutritional profile of
2023, we implemented several initiatives to enhance customer our house brand products and support national health initiatives,
In response to rising inflation, Sheng Siong remains committed to
experience, including: such as HPB’s Healthier Choice Symbol (HCS) programme to help
providing affordable daily necessities for our customers. We actively
consumers make informed and healthier choices in their grocery
collaborate with government agencies like the Committee Against
Extended the 4% Special Discount for Senior Citizens (SC) on shopping.
Profiteering (CAP) to monitor and prevent excessive price hikes in
essential goods. Mr. Lim Hock Chee, our CEO, is a member of the CAP, every Tuesday and Wednesday in 2023. The SC discount was
E X PA N D I N G H E A LT H I E R C H O I C E O P T I O N S
demonstrating our leadership in advocating for fair pricing practices. raised from 3% to 4% in July 2022.

As consumer demand for healthier products grows, we offer nearly

SUPP ORTING CUSTOMER S THROUGH PRICE Offered 1% Counter-Inflation discount on all in-store purchases,
3,000 products with the Healthier Choice Symbol (HCS) as of 2023,
I N I T I AT I V E S except for alcohol, tobacco, vouchers, lottery, and infant milk
up from 2,800 in 2022. Our range of HCS products now includes a
powder (Stage 1 and 2) products, from January to March 2023.
variety of food categories, such as canned seafood and vegetables,
We implemented various initiatives to help customers manage rising
frozen mixed vegetables, rice, plant-based protein like tofu, cooking
costs: Rolled out Self-Checkout kiosks in one-third of our stores.
oil, ready-to-eat snacks, nuts, instant beverages, canned tuna, and
Increased Senior Citizen Discount: Raised the Senior Citizen discount condiments.
Roll-out of Hybrid Self-Checkout systems that shorten
from 3% to 4% on Tuesdays and Wednesdays, since 5th July 2022. customers’ queue time, to all new stores

Regular Promotions and Discounts: Offered regular promotions and Roll-out of Cash Withdrawal Machines known as “$TM” to
discounts on products, along with cash rebates through partnerships
provide our customers with convenient and value-added
with banks.
services to all new stores

Counter-Inflation Discount: Provided a 1% discount on all in-store

Continued to reward customers for their loyalty through the
purchases (excluding selected items) for the first quarter of 2023 and
Sheng Siong Mega Promotion Campaign (The Sheng Siong Happy Family Happy Family Organic
2024, in conjunction with the increment of the Goods and Services Tax
Show) Roasted Chestnut, 2021 Roasted Chestnut, 2023
(GST) from 7% to 8% in 2023 and 8% to 9% in 2024.

Price Transparency Collaboration: Pledged to list all Sheng Siong’s Continued to reward customers for their loyalty through the
house brand grocery products on the Price Kaki APP, developed by the Sheng Siong Hari Raya Grand Lucky Draw Campaign ENHANCED EXISTING PRODUCT S
Consumers Association of Singapore (CASE) with the support of the
Ministry of Trade and Industry (MTI), promoting informed purchasing Committed to offer family-friendly products and services by We continuously assess and improve existing formulas. For
decisions. adopting the Made for Families brand mark. This includes example, the Happy Family Roasted Chestnut was introduced in
offering promotions and programmes such as Baby Fairs. 2021. The sourcing of chestnuts transitioned to organic in 2023,
Offering Value Through House Brand Products: Our extensive range ensuring they are grown without harmful chemicals and pesticides,
of over 1,650 house brand products across 24 labels provides high- retaining their natural sweetness and integrity. Each procedure
quality, healthy alternatives at competitive prices. Compared to from harvesting to roasting meets the highest standards of organic
national brands, our house brand products offer savings of 5%-20%. certification. The Happy Family Organic Roasted Chestnut not
only obtained the HCS, but also holds certification by the Japan
Supporting Government Initiatives: We actively participate in Improved procedures and increased awareness among Agricultural Standard for organic products.
government initiatives to alleviate the impact of GST hikes. Our Point- employees to ensure the safety of customers in our stores
of-Sales system is integrated to accept Community Development
Council (CDC) vouchers distributed by the government, facilitating a Conducted two promotion events to raise awareness on
seamless shopping experience. healthy eating

Diversifying Sourcing Strategies: We diversify our food sources and

conduct regular market research to optimise our pricing across a
basket of essential goods.
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CARE FOR OUR CUSTOMERS CARE FOR OUR CUSTOMERS

A RESPONSIBLE RETAILER A RESPONSIBLE RETAILER

INTRODUCED NEW OPTIONS ENSURING FOOD SAFETY AND FRESHNESS C E R T I F I C AT I O N S

100% of our new house brand items are assessed for potential Cold Chain Management: Effective cold chain management is ISO 22000:2018 Food Safety Management System certified
health and safety enhancements, beginning at the product vital for preserving the safety, freshness, shelf life, and overall since 2021
development stage. In 2023, we introduced the Heritage Heritage Farm Organic quality— encompassing nutritional value and sensory attributes—
NON-COMPLIANCE
Farm Organic Coconut Water, made from 100% natural green Coconut Water of fresh produce while minimising food waste caused by spoilage
coconuts. It carries the USDA ORGANIC certification and is free of throughout the supply chain. Since 2011, our company has
In 2023, we had one incident relating to food safety that was raised
preservatives, colouring and concentrates. We also launched the employed cold chain management strategies, encompassing by the authorities. Whenever such incidents arise, our suppliers
Heritage Farm Organic Green Tea cultivated using eco-friendly critical stages in the supply chain like transportation, distribution, are immediately informed, and the products are recalled and
agricultural methods in Korea. Each leaf is nurtured to maturity and storage at our distribution centre and retail outlets. disposed of. We have received one non-significant monetary fine
at its natural pace, ideal temperature, and soil conditions, without from relevant authorities*.
using pesticides. The product is certified organic by MAFRA KOREA Food Safety Management Systems: We have obtained and
(Ministry of Agriculture, Food and Rural Affairs). We are committed maintained our ISO 22000 certification for Food Safety Management We also received three warnings and one non-significant* monetary
to providing our consumers with natural, authentic and healthy Heritage Farm Organic Systems since 2016, which includes the processing facility where fine for non-compliance concerning product and service information
products. we handle seafood, meat, vegetables, repackaged dried food, and labelling. There have been no cases of non-compliance
Green Tea
frozen food, and fruits. To ensure hygiene and cleanliness, we have concerning marketing communications that have resulted in a fine,
penalty or warning.
implemented an internal grading system in our stores. We also
C O L L A B O R AT I O N S F O R A H E A LT H I E R S I N G A P O R E
established a self-test assessment as part of our Quality Assurance
We have since taken action to investigate these incidents and
Programme to check and review products susceptible to food prevent potential lapses in the future.
Eat, Drink, Shop Healthy Challenge: Since 2017, we partnered with War on Salt: Over the years, Singaporeans’ salt intake has risen, safety issues. We routinely send samples of our products and fresh
HPB to encourage healthier shopping through HCS products and surpassing the World Health Organisation’s daily recommended salt produce to an external laboratory for testing of their microbial,
reward programmes. By purchasing HCS products, customers intake. The HPB launched a public education campaign in October chemical, and pesticide residue levels. RESPECTING CUSTOMER PRIVACY
scan the QR code on their receipts to receive Healthpoints, which 2022, urging consumers to reduce their sodium consumption by
they can then exchange for grocery shopping vouchers. We are about 15% over the next five years. We support HPB’s campaign Improved Packaging: We take necessary steps to improve the
committed to partnering with our suppliers to broaden the variety by taking the lead to offer affordable salt substitutes and raising packaging of our products to ensure safety and maintain quality
and assortment of healthier choice items available. awareness through our social media platforms. and freshness. For example, we are first among supermarkets
to use vacuum skin packaging for meat and seafood products
which protects food better and keeps them fresh longer. We have
also enhanced our packaging approach by transitioning from
We hold two seasons of our weekly “Sheng Siong Show”
conventional sealed packaging to vacuum packaging for our house annually, during which customers can participate and win prizes
brand rice products. This change not only extends the shelf life of by submitting their receipts at our retail outlets. To ensure the
the rice but also ensures its quality by protecting it from external protection of our customers’ personal data, we shred receipts
factors. Furthermore, vacuum packaging helps prevent weevil containing their personal information every two weeks. A video of
infestation, ensuring that our customers consistently enjoy fresh the disposal process is available at https://corporate.shengsiong.
rice. com.sg/the-sheng-siong-show/.

As a responsible organisation, Sheng Siong complies with the

Personal Data Protection Act (PDPA) 2012 to safeguard our
customers’ personal data. For transparency, we implemented
a Personal Data Privacy Policy to disclose our personal data
management practices to our stakeholders. This policy can be
accessed at https://corporate.shengsiong.com.sg/privacy/.
Customers taking a go at the Wheel of Sure Wins at the HPB’s roadshow.

Our IT Policy outlines a set of procedures covering various aspects

Nutri-Grade Labelling: The Ministry of Health (MOH) and HPB have of the management of our IT system to protect our information
launched the Nutri-Grade labelling scheme for pre-packaged drinks technology assets. We regularly conduct risk assessments as
Vacuum-packed Rice
since 2022. The labelling is mandatory for pre-packaged beverages part of our IT Policy to monitor and establish safeguards within
By prioritising health across product development, our systems to prevent breaches. Internal audit review of our IT
rated “C” and “D,” with those graded as “D” subject to advertising
partnerships, and safety practices, Sheng Siong empowers systems and network security is also conducted regularly in order
restrictions due to their higher sugar and saturated fat content.
With the updated labelling regulations, opportunities arise for us customers to make informed choices and lead healthier lives. to identify any possible gaps in our systems.
to assess, formulate, and reformulate our pre-packed beverages to
During the year, we did not receive any substantiated complaint
reduce sugar content. One example is reformulating our Heritage
concerning the breach of customer privacy.
Farm 3-in-1 White Coffee (Original/Hazelnut) to improve the Nutri-
Grade rating from “D” to “C”. * Significant monetary fines are defined as being greater than $1,000 per incident.
74 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 75

CARE FOR
OUR EMPLOYEES
A RESPONSIBLE
EMPLOYER
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A RESPONSIBLE EMPLOYER
A RESPONSIBLE EMPLOYER

BUILDING AN INCLUSIVE WORKPLACE EMBRACING DIVERSITY

At Sheng Siong, we value and recognise the contributions of our colleagues regardless of gender, age, race, religion, nationality or Sheng Siong fosters direct communication and transparency
disability. Guided by the Tripartite Guidelines on Fair Employment Practices (TGFEP), we treat our employees equally and without through a flat corporate structure. We cultivate close relationships
discrimination. Apart from providing an inclusive, safe and conducive working environment, we believe in empowering our colleagues by and mutual trust between employees and top-level management
by nurturing frequent and open communication through both direct
creating an innovative and ownership-driven culture.
and indirect channels. We remain accessible to all employees by
upholding an open-door policy.
As at 31st December 2023, Sheng Siong has a workforce of 3,424 employees, with no significant fluctuations. Most of our employees are
engaged on a full-time, permanent basis in Singapore. 99% of our managerial employees are Singapore Citizens or Permanent Residents. Our employees are informed and trained on our whistle-blowing
policy to address instances of discrimination if encountered. This
policy ensures the safety of whistle-blowers against victimisation
T O TA L E M P L OY E E S
and retaliation. Additionally, proper procedures are in place to
3,424 handle employee misconduct and complaints of abusive, fraudulent,
M R TA G A N C H U A , 4 3 or unethical behaviour.
D I S T R I B U T I O N O F S H E N G S I O N G E M P L OY E E S D I S T R I B U T I O N O F S H E N G S I O N G E M P L OY E E S Software Engineer
B Y E M P L OY M E N T C O N T R A C T A N D G E N D E R B Y E M P L OY M E N T T Y P E A N D G E N D E R There were no incidents relating to discrimination in the year under
As at 31 December 2023
st
As at 31 December 20223
st review.
I have been working at Sheng Siong for almost 8
years. It has been my longest stint compared to my CO M P O S I T I O N O F B OA R D O F D I R E C TO R S
2.01% 0.18% previous jobs. (as at 31st December 2023)

When I was 3 years old, I lost my hearing from a Composition of Board by Gender:
high fever, and although I can hear sounds with
the help of hearing aids, I cannot make out any

6
words --- just wordless echoes. Growing up, I faced
53.62% 42.00% 55.46% 42.64% some challenges due to my hearing, like being
looked down or ignored. However, I have grown
accustomed to it over time and did not dwell on it
MALE
much. Instead, I see it as an opportunity to learn,
persevere and become stronger.

The company has been very supportive and working

3
2.37% 1.72%
here has been truly wonderful. I count myself
Male# Permanent 1,836 people Male# Full-Time 1,899 people fortunate to have incredibly kind and generous
Temporary 69 people Part-Time 6 people bosses. Our workplace vibe is welcoming and FEMALE
comfortable, and my colleagues are very friendly.
Female# Permanent 1,438 people Female# Full-Time 1,460 people As a father of a young child, I enjoyed the paternity
Temporary 81 people Part-Time 59 people benefits provided which allowed me to bond with
my child during those early months. While I have
Total# Permanent 3,274 people Total# Full-Time 3,359 people Composition of Board, by Age Group:
not met with specific challenges at work, I do
Temporary 150 people Part-Time 65 people have a great desire to keep myself updated on the

2 7
latest technology in IT so I can develop better web
Employee numbers are reported based on headcount at the end of the reporting period. applications for the company.

As at 31st December 2023, there are 97 non-guaranteed hours employees of whom 16 are female and 81 are male. These employees are
remunerated based on piece rate.
30- 50 OVER 50
We had 16 workers who were not employees as at 31st December 2023. They include interns, trainees from MINDS, sub-contracted YEARS OLD YEARS OLD
delivery drivers and workshop workers. There were no significant fluctuations in the number of workers who were not employees as
compared to 2022.
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A RESPONSIBLE EMPLOYER A RESPONSIBLE EMPLOYER

UPHOLDING A FAIR REMUNERATION RESPECTING EMPLOYEE RIGHTS

P E R C E N TA G E O F E M P L OY E E S P E R E M P L OY E E C AT E G O R Y
( M A N A G E R I A L / N O N - M A N A G E R I A L ) 1, B Y G E N D E R
POLICY
Sheng Siong respects employee rights in compliance with the
As at 31st Dec 2023 (by percentage)
2.7% Sheng Siong takes pride in offering a fair, competitive, and Singapore Employment Act. In the event of contract termination,
appealing remuneration package designed to attract and retain employees in non-managerial roles who have served for a
talents. Details regarding the development of our remuneration minimum of two years are given at least two weeks’ notice period
policies can be found in our Annual Report 2023. Stakeholders are or two weeks’ salary in lieu of notice. Employees in non-managerial
encouraged to provide feedback on remuneration by communicating roles who have served a minimum of five years and employees
Male# Non- Managerial directly with our management, while Union members can share in managerial roles are given at least one month’s notice or one
Managerial their perspectives through their respective unions. month’s salary in lieu of notice.
52.9% 43.7%
Female# Non- Managerial The remuneration policies for members of the highest governance Any change to employment arrangements such as work shifts
Managerial body and senior executives are designed to correspond with the and work locations are made after consultation with an affected
organisation’s objectives and financial performance. Presently, the employee. Agreements are made only after taking employees’
compensation for our directors is not linked to ESG performance. feedback into consideration.

Starting from 1st September 2022, Sheng 89.2% of our employees are covered by collective bargaining
0.7%
Siong is obligated to adhere to the agreements. The notice period and provisions for consultation
1 The managerial category is made up of staff from the rank of “assistant manager” and above. Progressive Wage Model (PWM) and negotiation are specified in the collective agreements and are
requirements for lower-wage retail binding for three years. Both parties may negotiate a new collective
workers. Developed by the Tripartite agreement three months before the current agreement expires.
P E R C E N TA G E O F E M P L OY E E S P E R E M P L OY E E C AT E G O R Y
Cluster for the Retail Industry, the PWM Working conditions and terms of employment for employees not
( M A N A G E R I A L / N O N - M A N A G E R I A L ) 1, B Y A G E G R O U P
mandates specific training criteria for retail covered by collective bargaining agreements are also based on
As at 31st Dec 2023 (by percentage)
workers and ensures that they receive collective bargaining agreements that cover the other employees.
Non- Managerial Managerial progressive wages commensurate with their skills and productivity
levels. Sheng Siong has complied with these requirements and is In 2023, we have also adopted the Tripartite Standards for
< 30 years old 29.0%
progressively fulfilling the training criteria. As a recognition of our Grievance Handling, Recruitment Practices, and Age-friendly
proactive approach in implementing progressive wages for lower- Workplace Practices.
0.1%
wage workers ahead of schedule, we have been accredited with the
30-50 years old Progressive Wage Mark (PWM).
40.2%

2.7%

> 50 years old 27.3%

0.7%

1 The managerial category is made up of staff from the rank of “assistant manager” and above.

Sheng Siong upholds the principles of transparency and equal treatment in its remuneration
and promotion practices. There is no disparity in pay scale and career opportunities for
reasons arising from gender, religion, and race in each employee category.
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A RESPONSIBLE EMPLOYER A RESPONSIBLE EMPLOYER

REWARDING WORK EFFORT AND TOTAL NUMBER AND RATE OF NEW HIRES, TOTAL NUMBER AND RATE OF EMPLOYEE TURNOVER,
BY AGE GROUP AND GENDER IN FY2022 AND FY2023 BY AGE GROUP AND GENDER IN FY2022 AND FY2023
EXCELLENCE
Male Female Male Female
The contribution of our employees is vital to the success of our
business. We deeply value their hard work, dedication, and
commitment, and ensure that they receive fair compensation in
return. Sheng Siong has committed to a profit-sharing scheme
24.8%
O V E R A L L R AT E O F N E W H I R E S
25.5%
O V E R A L L R AT E O F T U R N O V E R
as recognition of our employees’ contributions and to motivate
them further for their outstanding performance. This scheme VS 28.9% IN 2021 VS 28.5% IN 2022
complements our standard remuneration package, which includes VS 22.8% IN 2020 VS 23.0% IN 2021
salary, medical benefits, annual leave, and other benefits.

We also reward our employees based on the following merits:

2023 2023
MR HOON HOCK KWEE, 40
Long service < 30 years old < 30 years old
Store Manager
Innovation
Making recommendations for new products 328 40.15% 238 29.13%
It has been a rewarding two decades with Sheng Siong.
Service Excellence
I joined Sheng Siong with my friends at 19, and was the
Reporting theft - Everyone is an effective “security officer” 54 39.85% 44 32.47%
only one who stayed on. Starting as a stacker, I progressed
Workplace safety
up the rungs to become a store executive overseeing a
30-50 years old 30-50 years old
department. It was 10 years before I got promoted to store
manager. 153 18.25% 193 23.02%

There have been ups and downs in my career, but the 155 23.94% 1 74 26.87%
thought of throwing in the towel never crossed my mind.
In my early years, I picked up the skills to order and keep > 50 years old > 50 years old
stock; being in charge of a store taught me how to deal
with human issues. At Sheng Siong, our work mantra is 46 20.91% 57 25.91%
simple: Just work hard and keep going. Whatever comes
113 14.78% 168 21.98%
our way, we just have to push forward, doing what we do
best.
2022 2022
It has been a fruitful journey and Sheng Siong has given
me everything - a roof over my head, a means to support < 30 years old < 30 years old
my family – and I could not be more grateful.
317 37.78% 256 30.51%

44 26.59% 42 25.38%

30-50 years old 30-50 years old

199 24.77% 239 29.74%

237 35.48% 218 32.63%

> 50 years old > 50 years old

60 28.30% 60 28.30%

140 18.29% 169 22.08%

82 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 83

CARE FOR OUR EMPLOYEES CARE FOR OUR EMPLOYEES

A RESPONSIBLE EMPLOYER A RESPONSIBLE EMPLOYER

EMPOWERING GROWTH: STAFF Since 2018, we have established partnerships with educational
institutions such as the Institute of Technical Education (ITE) to AV E R A G E T R A I N I N G H O U R S * P E R E M P LOY E E , B Y G E N D E R
TRAINING AND CAREER DEVELOPMENT
foster talent development through internships, staff attachments,
and industry projects. We have also collaborated with ITE and Male
At Sheng Siong, we place a strong emphasis on training,
other major supermarket chains to develop a Work-Study Diploma
empowering, and enhancing employees’ knowledge and skill sets. 2023 4.2
in E-Commerce & Retail (Supermarket Management), enabling
While structured classroom training is valuable, our experience
students and existing employees to update their skills and build
in retail has shown the effectiveness of on-the-job training. 2022 3.9
careers in the food retail industry. In May 2023, we signed a
Therefore, on-the-job training remains central to our approach, as
Memorandum of Understanding (MOU) with NTUC LearningHub
it fosters bonding among colleagues through role modelling and
to design an industry-recognised career development plan for 2021 0.7
experience, resulting in greater team cohesiveness and operational
workers.
effectiveness.
Female

In 2022, we launched our online Staff Training Central platform 2023 3.7
to further improve accessibility to formal training. Through
this platform, our employees can conveniently access training 2022 2.4
materials on their personal mobile devices. Training content
is tailored to specific job roles, ensuring targeted and effective 0.4
2021
knowledge transfer. Additionally, we regularly assess employees’
skills and performance and share learning points through our
communication channels. Our daily staff briefings and monthly
meetings with store managers and department heads serve as key
channels for disseminating bite-sized training content.

We are committed to enhancing our employees’ potential through AV E R A G E T R A I N I N G H O U R S * P E R E M P LOY E E , B Y E M P LOY E E C AT E G O R Y

continuous learning and upskilling. Our employee upgrading
courses include, but are not limited to, the following: Non-Managerial

Management Trainee Programme

2023 4.0
Ongoing Product Knowledge Workshops
First-Aid 2022 2.9
Workplace & Fire Safety
Food Safety & Hygiene 2021 0.5
Cyber Security & Awareness
Supply Chain Management
Sustainability Managerial

2023 3.8

2022 13.6

In recognition of our efforts, Sheng Siong received the NTUC May

2021 2.1
Day Awards 2023 – Plaque of Commendation for our support of
the Labour Movement and its initiatives. Additionally, we were
honoured with the SkillsFuture Employer Awards (Gold) 2023 for
* On-the-job training hours are not included.
our dedication to enhancing our employees’ skills development.
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CARE FOR OUR EMPLOYEES CARE FOR OUR EMPLOYEES

A RESPONSIBLE EMPLOYER A RESPONSIBLE EMPLOYER

PRIORITISING WORKPLACE SAFETY AND SAFETY PERFORMANCE IN 2023 Customer safety is paramount. Employees are trained to keep ENHANCING WORKPLACE SAFETY
HEALTH shopping areas free from clutter to prevent tripping or falling.
TRAINING AND EDUCATION
Collaborating closely with our WSH Consultant, we remain
2022 2023
Our Workplace Safety and Health (WSH) management system committed to hazard-proofing our retail areas and providing
No. and rate of work-related fatalities 0 0 Given our reliance on heavy machinery, we prioritise operator
is developed based on our risk assessment and covers all our comprehensive safety training to our colleagues to maintain a safe
competency. Certified professionals are engaged to provide training
employees, business activities and locations. A workplace risk No. of high-consequence work-related shopping environment.
2 1 on the usage of forklifts, first aid, fire safety, risk assessments, and
assessment was last conducted in 2023 and will be progressively injuries (excluding fatalities) 1
emergency response. These training sessions are fully funded by
updated. We established a Workplace Safety and Health Committee Rate. of high-consequence work-related Sheng Siong’s safety focus does not stop at our employees. The
0.05 0.02 the company and conducted during working hours. New employees
in accordance with the Singapore Workplace Safety and Health Act, injuries (excluding fatalities) 2 small percentage of sub-contractors in our supply chain are also
undergo mandatory in-house training and familiarisation with
ensuring our full compliance with relevant legislation. We also required to comply with our WSH policies. We maintain open
No. of recordable work-related injuries electric pallet jacks, guided by experienced senior staff until they
developed an Emergency Response Plan (ERP) and established a 134 136 communication channels between Sheng Siong management and
(excluding fatalities) demonstrate proficiency to operate independently.
Company Emergency Response Team (CERT) in compliance with sub-contractors’ leadership to facilitate feedback and collaboration.
Rate. of recordable work-related injuries
the Fire Safety Act. 3.23 3.20 Overall, Sheng Siong is dedicated to fostering a safe and healthy
(excluding fatalities) 3 In addition to formal training, we conduct at least two in-house
environment for everyone involved in our operations.
Each WSH Committee: refresher training sessions annually on the operation of forklifts
1 High-consequence injuries refer to work-related injury that results in a fatality
and electronic power jacks at our distribution center.
or in an injury from which the worker cannot, does not, or is not expected to
Meets on a monthly basis to discuss matters related to WSH
and fire safety. 2
recover fully to pre-injury health status within 6 months.
Calculated as number of high-consequence work-related injuries per 200,000
NON-COMPLIANCE Our WSH committee convenes monthly to receive updates from
Conducts monthly workplace inspections and provides reports hours worked our contracted consultant and deliberate on safety risks, gaps,
documenting the observations and recommendations on 3 Calculated as number of work-related injuries per 200,000 hours worked In 2023, the Group received three non-significant monetary fines. and issues. This committee provides feedback to management on
remedial actions required. Two fines were related to obstruction and misuse of common potential improvements or additional training needs.
Investigates and reports on accidents to recommend follow-up spaces, while one was due to failure to promptly update the
2021 2022 2023
actions. residential address of a foreign employee in the MOM’s register. All Furthermore, we have established a group communication channel
No. of accidents involving offences have been corrected immediately and safeguards put in
Promotes WSH among colleagues. to disseminate regular safety reminders, share best practices
customers per million 7.234 6.17 4.98 place to mitigate potential future lapses.
Collects feedback on WSH related issues from employees. regarding workplace safety, and facilitate learning from any
Conducts regular WSH related training and staff briefings. transactions
accidents that occur within the Group.
No. of motor accidents per 100 Continual improvement in workplace safety is a key focus area,
0.014 0.009 0.012
Since 2015, we have been working closely with a professional WSH delivery trips involving the proactive identification of gaps in our risk management
consultant to advise on related issues and are working towards procedures, particularly regarding the safe utilisation of equipment.
4 In last year’s report, the no. of accidents involving customers per million
attaining BizSAFE Level 3 certification by 2024/2025. We also hold We collaborate closely with our partners and consultants to provide
transactions was recorded as 6.94 in 2020 and 8.09 in 2021 when it should be
regular review meetings with our insurance brokerage firm, who comprehensive training to our employees and conduct regular
recorded as 5.82 in 2020 and 7.23 in 2021 instead. The restatement is due to an
provides advice on risk management. update of the methodology utilised to calculate accidents. audits to ensure strict adherence to safety protocols. Furthermore,
insights from previous incidents are shared with employees during
Based on an analysis conducted in 2023, the most common causes Ensuring the safety of our employees remains a top priority briefings to reinforce adherence to established safety procedures.
of our workplace injuries include: across all areas of operation, spanning from our warehousing Training on
and distribution centre to our retail stores. To mitigate workplace Visual Merchandising Presentation
Types of Injuries Percentage % injuries, we provide mandatory personal protective equipment
(PPE) like gloves, shoes, and vests to our warehouse, distribution
Cut or laceration 40.9
centre, and store employees. We further equip them with safety
Hit by/against objects 27.7
knowledge through online training and regular briefings.
Slip/Fall 17.5
Over-exertions 10.9 We are dedicated to continuously enhancing workplace safety
Others 3.0 standards. Employees are encouraged to report any potential
Workplace Safety and Health (WSH) hazards through our whistle-
As a food retail business, cuts or lacerations are more common due blowing channels, ensuring prompt corrective actions. Our whistle-
to the nature of our work involving the cutting and processing of blowing procedure guarantees anonymity and protection against
fresh meat and seafood. Our employees may also get hit by or hit retaliation, fostering a culture of safety and accountability.
against objects due to frequent lifting and replenishment of goods,
and manoeuvring of equipment like roll cages, trolleys, forklifts,
and electric pallet jacks.
Store staff attending the WSQ Visual Merchandising Presentation course conducted by NTUC Learning Hub.
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A RESPONSIBLE EMPLOYER A RESPONSIBLE EMPLOYER

SUSTAINABLE EMPLOYMENT PLEDGE

IMPROVING HEALTHCARE SUPPORT
As employers, we recognise our duty to treat our employees
Our employees are entitled to reimbursements for medical with fairness, dignity and respect. We pledged our commitment
consultation fees charged by government polyclinics and to sustainable employment when we joined the Singapore
hospitals. In addition, Sheng Siong provides financial Business Federation in 2019, ensuring that we take purposeful
assistance to employees experiencing financial hardships and and meaningful steps towards better employee welfare. We aim
chronic medical conditions on a case-by-case basis. to improve continuously so as to create a fulfilling and meaningful
career for our employees.
We are also proud to be able to provide nutritious and well-
balanced meals to all employees at our distribution centre
and stores daily. Vegetables, fruits and healthier alternatives
such as brown rice are incorporated into the daily meals to
promote a healthy diet. Our founders also distribute healthcare
devices such as electronic toothbrushes and massage pads to Store operations team enjoying a day outing on their Family Day.
encourage preventive care and overall well-being among our
employees. P R O M OT I N G W O R K- L I F E B A L A N C E A N D FA M I LY
SUPPORT:

We continuously seek partnerships and collaborations to

Sheng Siong fosters a work environment that allows employees
support the wellbeing of our workforce. In 2023, we collaborated
to thrive both professionally and personally. We offer a range of
with the Health Promotion Board’s (HPB) Health Chats @
programmes to promote work-life balance and a strong family
Hawker Centres & Health in the Heartlands programme to
culture:
deliver educational health talks covering various topics. Recent
initiatives focused on mental wellness (stress management),
Annual Family Day: This festive event brings employees and their MR QUEK MONG LIM, 60
healthy eating habits, and chronic disease management. These
families together for fun and connection. Storekeeper
programme address major non-work-related health risks and
empower employees to make informed decisions about their
Family Care Leave: We understand that caring for loved ones is The SkillsFuture Workforce Skills Qualifications (WSQ)
health. We successfully engaged 258 employees across 7
Store employees engaged in the HPB Heartlands programme to learn more important. Sheng Siong provides family care leave to support Visual Merchandising Course I attended helped me
outlets from September to October in 2023. about various health topics relevant to them. employees during these times. understand how to improve in my daily responsibilities.
Beyond simply stocking products on shelves, I learnt
Marriage and New-born Support: Milestones like marriage and how to enhance the merchandise presentation to attract
RECOGNISING EMPLOYEE DEDICATION SUPPORTING EMPLOYEE WELL-BEING
childbirth are celebrated with special leave, congratulatory gifts customers to walk into our store and pick up the product.
for weddings or honeymoons, and new-born care packages for
In recognition of our employees’ services, 455 individuals Sheng Siong recognises that employee well-being extends beyond
female employees and the wives of our male employees. Having served at Sheng Siong for more than 30 years,
received long service awards in 2023. Notably, 57 employees just a pay check. We are committed to supporting our staff
I have witnessed first-hand our transformations and
were recognised for 20 years of service, while 60 employees were financially and personally through a variety of initiatives.
Bereavement Support: During times of loss, Sheng Siong offers commitment to continuous improvement. To have a chance
honoured for 15 years of commitment. These long service awards
EASING THE FINANCIAL BURDEN: bereavement contributions to support employees who have lost to go for training at my age has been fun and enriching
symbolise our gratitude for the steadfast dedication exhibited by
loved ones. and it shows our inclusive culture to value growth and
our employees towards the Group.
In 2023, Sheng Siong distributed over S$460,000 to employees development for all employees, regardless of age.
through our staff purchase scheme. Launched in 2017, this Flexible Work Arrangements: We acknowledge the importance
programme helps offset the rising cost of living by allowing of flexibility. Our employees can take advantage of half-day leave
employees to purchase groceries at discounted rates. options and discuss flexible work-time arrangements as needed.

By offering these comprehensive well-being initiatives, Sheng

Siong demonstrates its commitment to investing in our employees
and creating a positive and supportive work environment.
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CARE FOR
THE COMMUNITY
CARE FOR OUR HOME
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CARE FOR OUR HOME
CARE FOR OUR HOME

GIVING BACK TO THE COMMUNITY E D U C AT I O N S U P P O R T F O R LOW E R S A L A R I E D C O L L A B O R AT I O N S F O R G R E AT E R I M PAC T

E M P LOY E E S ’ C H I L D R E N
Supermarkets serve as communal spaces where members of the Red Cross Project R.I.C.E.+
As part of our commitment towards community development and
community gather. At Sheng Siong, we firmly believe in our pivotal
education, our founders established an Annual Education Grant
role in nurturing community spirit, fostering racial harmony, and Since 2012, we have been
in 2013. This programme aims to alleviate the financial burden
promoting neighbourly connections. Beyond simply encouraging collaborating with the Red
of education for our lower-income staff by providing them with
camaraderie among neighbours, we recognise our responsibility Cross Youth on an annual basis
financial support for their children’s education. The programme
to engage in meaningful dialogues that are relevant to both our to collect hampers of food,
is funded entirely by the Group’s three founders, who are also
community and the environment. major shareholders. In 2023, we transitioned from an annual to a toiletries and household items from our customers for donation
monthly distribution method so that the beneficiaries can receive to underprivileged households. This marked our 11th consecutive
In our commitment to give back to the local communities where we the disbursement more readily. During the year, we disbursed year of collaboration. Over the years, we have collected more than
operate, we extend support to our employees and their families, S$114,705 to 145 beneficiaries under this programme. Across
and actively participate in community initiatives organised by 278,000 hampers, with an estimated value of S$2.5 million, and
FY2022/23, the programme would have benefitted 719 children
non-governmental organisations, educational institutions, and our donated them to low-income households. In 2023, we gathered
with a total sum of $632,205.00.
suppliers. Our contributions to the community and philanthropic 56,168 hampers and helped to prepare them for distribution to
M R A B H I M A N YA U PA L
endeavours are aligned with our core mission of generating value beneficiaries from various groups, including skipped-generation
for all our stakeholders. families, single-parent households, low-income households, Chief Executive Officer, SPD
elderly individuals and migrant workers. We firmly believe in the
PHILANTHROPIC CONTRIBUTIONS power of collaboration with our valued customers and partners to We are honoured to be one of Sheng Siong’s longstanding
make a positive impact on society. charity partners. An anchor partner of our donation box
In the year 2023, we allocated a total of S$14,964 towards various drive since 2012, we have collected over $200,000 from
community initiatives. While this sum may appear modest, it was close to 20 donation boxes placed at Sheng Siong stores
supplemented by a range of in-kind contributions such as retail across the island. Their support has not only helped to
space, time, effort, and labour. sustain SPD’s work, but it also amplifies awareness of
our cause, enabling us to extend our reach to a broader
Our three founders remain committed to supporting the
network of individuals with disabilities. Sheng Siong’s
philanthropic activities of the Group and have contributed to many
sponsored grocery vouchers and other in-kind donations
causes over the years in the name of Sheng Siong.
have also benefited SPD and our beneficiaries from
For example, since 2021, we have donated in kind to the initiatives low-income households. As we commemorate our 60th
MDM NGUYEN HOANG CAM TU, 40 anniversary this year, we reflect on the crucial role that
of Extraordinary People Limited aimed at empowering children
Cashier community partners like Sheng Siong have played in
and youth with special needs. Over the years, we have also backed
efforts such as the distribution of fresh food to low-income families enabling our success. We want to thank Sheng Siong for
I lost my husband last year, leaving me as the sole
through Project Pilih-Pilih organised by Allkin Family Service provider of the family with two children to care for. I was at standing by us all these years.
Centre (formerly known as Ang Mo Kio Family Service Centre) a complete loss and it was an incredibly challenging time
and Fei Yue Family Service Centre (Yew Tee). We also extend grappling with my husband’s sudden demise while tending Supporting Vulnerable Members of Our Community
our assistance to various other communities and causes, from to my children.
humanitarian aid, arts and culture, and education.
I am very grateful for the help from the community, as well
as the company. Alongside the ongoing education support
that my children have received since they started primary
school, the company has graciously provided an additional
$100 childcare allowance for each of my sons when they Since July 2012, we have been collaborating with SPD, a Singapore
learn of my situation. We try to save up as much as we charity that helps people with disabilities, to arrange the placement
can with the grant and allowance. As my elder son is in of donation boxes at our stores. In 2023, SPD placed 28 donation
secondary school, the monthly grant and allowance come
boxes at 21 Sheng Siong stores, raising over S$37,000 for their
in handy when he needs to buy additional books and study Image Credit: SPD
cause.
materials.

At work, my store manager and colleagues have been very

understanding and helpful, and would make arrangements
when I have family matters to attend to, which made a
difference during this difficult year.
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CARE FOR OUR HOME CARE FOR OUR HOME

President’s Challenge Let’s Gift for a Reason BUILDING A BETTER AND STRONGER PUB World Water Day
COMMUNITY

President’s Challenge 2023 was launched with the theme to be Sheng Siong supported the initiative organised by SAFRA. 5,000 Singapore’s National Water Agency PUB dedicates the month of
“Caring to Caregivers” and continued to support a wide range of care packs consisting of necessities such as Rice and Noodles were Digital for Life March to World Water Day each year. On World Water Day 2023,
causes including healthcare, eldercare, disability, children, families prepared for the less fortunate. The first 2,500 care packs were PUB hoped to increase Singaporeans’ mindfulness towards
and youth, sports, arts and rehabilitation. Sheng Siong assisted by delivered to SAFRA for distribution directly to the beneficiaries Throughout 2023, our partnership with the Infocomm Media their water consumption habits. Sheng Siong contributed by
placing collaterals at our supermarkets to raise awareness. while the remaining 2,500 care packs were distributed to the Development Authority (IMDA) continues as we actively advocate disseminating this message both in-store and on our social media
beneficiaries in the form of vouchers for redemption at any of our for the Digital for Life initiative. This initiative aims to foster platforms, urging individuals to “Make Every Drop Count.”
Sheng Siong stores by December 2023. Any unredeemed care lifelong digital learning among individuals of all ages in Singapore
packs or part thereof were delivered to AWWA Home and Faithacts. and promote the development of a digitally inclusive society. Our
Made for Families
support for this movement involves increasing awareness of the
Digital for Life Festival 2023 and promoting participation via our
Since 2022, Sheng Siong adopted the Made for Families brand mark,
social media platforms.
an initiative led by the National Population and Talent Division in
the Strategy Group, Prime Minister’s Office. The initiative aims to
Support for World No Tobacco Day
encourage stakeholders to build strong foundational support for
families. Sheng Siong pledged to offer family-friendly products and
Since 2015, Sheng Siong has voluntarily supported “World No
services including offering promotions and programmes such as
Tobacco Day” by suspending tobacco sales once a year on 31st May.
A Long-Term Partnership with Heartwarmers Baby Fairs.
Volunteer Group, Project 100=50 Appreciation for Frontline Workers

Since 2009, Sheng Siong has been a proud The “Public Transport Workers’ Appreciation Day” (PTWAD) was
partner of the Heartwarmers’ initiative, which organised by the Land Transport Authority (LTA) in partnership
has evolved into Project 100=50. This monthly with the National Transport Workers’ Union (NTWU) and the four
programme empowers families from lower Public Transport Operators (PTOs) to recognise and celebrate the
to middle-income backgrounds by providing contributions of public transport workers. In support of PTWAD, we
them with the opportunity to purchase offered a 3% special discount to public transport workers between
groceries at subsidised prices. Project 100=50 1st November to 31st December 2023. About S$9,000 was disbursed
goes beyond simply offering discounted goods. to public transport workers through this discount scheme.
It allows families to choose the products
they need, fostering dignity and promoting
healthy eating habits. Originally launched in
collaboration with several Community Centres
and Members of Parliament, the project has
grown significantly. Today, it serves a wider
network of communities across Singapore.

Sheng Siong plays a vital role in the success

of these monthly events, supporting each
pop-up supermarket event by providing
products, setting up booths, and supplying
shopping trolleys, baskets and fridges. In
addition to arranging logistics, our colleagues
also volunteer as event helpers to assist We are pledging our support for World No Tobacco Day on 31 May 2023!
No tobacco products will be sold in-store today.
beneficiaries with their shopping. In 2023, we Consider making today your quit anniversary too! Let the ‘I Quit Programme’ support you in
your quit journey and be rewarded with $50 in eVouchers! T&Cs apply. Scan the QR code to
supported 45 such events and contributed learn more.

around 848 volunteer hours.

Sheng Siong supported Heartwarmers Project 50=100 event

through logistics and volunteer support. IQUITSMOKING.GOV.SG
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Alliance for Action (AfA) on Norms for Joss Paper Burning Bring Your Own Bag
“Love Local Produce” Facebook Campaign 2023
To encourage everyone to start embracing the use of reusable
In support of local farming, we launched bags when grocery shopping, especially with the kick-off of the
a “Love Local Produce Facebook Disposable Carrier Bag Charge from 3rd July 2023, we collaborated
Campaign 2023” to encourage with Zero Waste SG to conduct the “Bring Your Own Bag” roving
customers to look out for the SG Fresh roadshows at our supermarkets from 11 February to 30 April 2023.
Produce Badge when grocery shopping. Our stores at Clementi 720 and Serangoon North have donation
The campaign was conducted over 4 racks to encourage customers to drop off their unused reusable
weeks through a social media contest. bags.
Five participants with winning entries
each received $20 worth of Sheng Siong
Vouchers.

The AfA on Norms for Joss Paper Burning is a cross-sector

collaboration involving stakeholders from the community,
businesses, and government with the goal of forging a consensus
within the Chinese community on desired norms for the traditional
custom of joss paper burning. Sheng Siong supported its education
campaign since 2022 by putting up posters at our stores and
sharing the educational video on our Facebook page.

Be considerate towards our environment

and neighbours when burning offerings.
Supporting our Migrant Workers Community
祭祀时心存环保，关怀邻里。

Sheng Siong actively supports Singapore’s migrant worker

community through various initiatives in collaboration with MOM’s Burn smaller
Please
Burn smallerclear
amountsupof
amounts of joss
Assurance, Care & Engagement (ACE) Group. From donating
Burn
your
joss responsibly,
to reduceplease
offerings
paper after
smoke
paper to reduce don’t toss
and or scatter.
ashes.
prayers.
smoke and ashes.
oranges for festive celebrations to sponsoring prizes for a cultural
recipe book launch, these efforts aim to recognise their heritage and
stories during and International Migrants Day 2023. Additionally,
适量焚烧冥纸以减 祭祀后请记得清
Sheng Siong established a scholarship with Foreign Domestic 谨慎焚烧，切勿乱抛。
适量焚烧冥纸以减少烟雾和
理香烛祭品。
少烟雾和灰烬。 灰烬。
Worker Association for Social Support and Training (FAST) to equip
migrant domestic workers with elder caregiving skills, promoting
both cultural appreciation and upskilling opportunities. These Consider joining Burn responsibly,
communal prayers please don’t toss
actions demonstrate Sheng Siong’s commitment to fostering a in nearby temples. or scatter.

more inclusive environment and acknowledging the valuable

contributions of migrant workers.

考虑参与邻近寺庙 谨慎焚烧，
的集体祭祀。 切勿乱抛。

焚烧冥纸规范行动联盟温馨提醒
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CARE FOR OUR HOME CARE FOR OUR HOME

C R E AT I N G A S A F E E N V I R O N M E N T Let’s Fight Scams In response to the prevailing inflationary environment, we have The Sheng Siong Show
expanded our offering of house brand products. These products,
Safe, Quiet and Clean Neighbourhoods Singapore reported an increase of 49.6% in scam and cybercrime while comparable in quality to branded alternatives, are typically “The Sheng Siong Show” is a Mandarin television variety
cases in 2023 as compared to 20222 . The top ten scams priced 5% to 20% lower. Emphasising attributes such as health, programme that premiered in 2007 and is broadcast live. Over
Sheng Siong Supermarket has been supporting the Singapore included phishing scams, e-commerce scams and social media nutrition, quality, and value, our house brand range provides the years, we have partnered with Community Centres, Residents’
Police Force (SPF) in its efforts to combat crime and deter shop impersonation scams. Sheng Siong was a victim of various social a healthier option for Singaporeans without compromising Committees, Neighbourhood Committees, and Active Aging
thefts. Since the ShopWatch Programme which is now subsumed media impersonation scams, where our brand was used to phish affordability. We remain dedicated to expanding our house brand Groups to offer senior citizens an enjoyable evening at the show.
into the Shop Theft Awareness for Retailers (STAR) Programme, for netizens’ personal information or money. Any incidents were product selection and promoting them to our valued customers. This experience is cherished and unforgettable for many elderly
our main approach has always been to work with the police to reported to the Singapore Computer Emergency Response Team individuals as it provides them with the opportunity to witness
deter shop theft. By having our store employees donning on special (SingCERT), part of the Cyber Security Agency of Singapore. In C H A M P I O N I N G T H E S P I R I T O F G OT O N G - the behind-the-scenes of a live performance for the first time. The
R OY O N G 3 , F O S T E R I N G A N I N C LU S I V E
vests, it helps to enhance our staff presence to deter and detect addition, we update our social media sites on a timely basis to COMMUNITY programme is popular among Singaporeans of all ages and offers
shop theft, while providing assistance to customers in a non- inform netizens of circulating scams, and encourage the public to cash prizes to Sheng Siong’s customers through various game
intrusive manner. Besides theft deterrence, the programme has only trust information from our official website and social media Creating Job Opportunities for MINDS’ Trainees segments such as in-studio games, talent show competitions, and
brought forth innovative solutions such as audio motion sensors accounts. We also supported the National Crime Prevention Council exciting lucky draws. We will continue to provide complimentary
and data-driven measures. (NCPC) in the “I Can ACT Against Scams” campaign by putting Since 2014, we have partnered with the Movement for the tickets to the show.
up posters in-stores, and content on our digital and social media Intellectually Disabled of Singapore (MINDS), providing their
accounts, to raise awareness among our customers and partners. trainees with the opportunity to gain practical experience in the
No. of thefts
per store food retail industry. Each year, we host 10 beneficiaries from
HELPING WITH THE RISING COST OF LIVING
MINDS to work in our vegetable packing department. Here, they
4.91 work closely with our staff, share meals with us in our canteen and
4.76 While our goal is to maintain affordability for our essential
are invited to our company’s annual family day event to socialise
4.21 products, we also place a strong emphasis on extending additional
with our employees.
3.64 support to vulnerable segments of the community. Previously,
3.09 we implemented separate 3% discount programmes targeting
Building Safe and Supportive Spaces
senior citizens and Merdeka Generation customers on specific
days. However, starting from 2022, we merged these initiatives
We partnered with the Ministry of Social and Family Development
into a unified 3% discount available on Tuesdays and Wednesdays
(MSF) by training our staff to identify and respond to potential signs
(senior citizen discount programme) for all seniors aged 60 and
of family and domestic violence through the “Break the Silence”
above, which was subsequently increased to 4% on July 5th, 2022.
Campaign, aiming to create a safe and supportive environment for
2019 2020 2021 2022 2023 Additionally, to further support families in coping with inflation
our customers. Sheng Siong has a wide network of supermarkets
and the GST hike, we introduced a 1% discount on all in-store
which is a key touch point for families. Sheng Siong stores are
In addition to enhancing security measures within our stores, purchases (excluding alcohol, tobacco, vouchers, lottery, and infant
also designated as a “Dementia go-to point” for individuals with
we collaborated closely with town councils to mitigate noise milk powder Stage 1 and 2) throughout the first quarter of 2023 and
dementia who become lost or disoriented. Our store managers
pollution by restricting our goods delivery times. We arranged 2024. Collectively, these programmes amounted to approximately
participate in Dementia Awareness Workshops to enhance their
special delivery schedules to ensure that deliveries to our stores S$8.6 million in discounts in 2023, compared to S$4.0 million in
ability to assist these individuals. We collaborate with Dementia
occurred at appropriate hours, taking extreme care during loading 2022.
Singapore and the Agency for Integrated Care on this initiative.
and unloading processes. This included the use of noise-reducing
equipment such as noise-absorbing pallet jacks to minimise To complement government efforts in alleviating the impact of the
disturbances. In 2023, we received a total of 25 feedback instances GST hike on households, CDC vouchers are being distributed, which
regarding noise disturbances, all of which were promptly reviewed can be redeemed at participating supermarkets like Sheng Siong.
and addressed.

With the resumption of more activities after COVID, as well as

the rising cost of living, the total number of reported shop thefts1
increased in 2023 as compared to 2022, and have exceeded pre-
COVID levels.
1 In Singapore, shop theft cases increased to 3,939 cases in 2023 from 3,244 in 2022. 68.1% of the cases occurred at retail chains/shops such as department stores,
supermarkets, pharmacies, and mini marts/convenience stores. Source: Annual Crime Brief 2023, Singapore Police Force
3 Originating from Indonesia, the phrase is translated into English as “cooperation in a community” or “communal helping of one another”.
2 Source: Annual Scams and Cybercrime Brief 2023, Singapore Police Force
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RESOURCES
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The launch of the Singapore Green Plan 2030 in 2021 and the 100% LED Lighting: We have transitioned all lighting within our DC ENERGY CONSUMPTION LOOKING AHEAD: PARTNERSHIPS
subsequent national target of achieving net zero emissions by 2050 to energy-efficient LED bulbs. Compared to traditional fluorescent
FOR GREATER IMPACT
reinforced Singapore’s commitments to the UN’s 2030 Sustainable lighting options, LED lights offer significant energy savings, While the addition of two new stores in 2023 resulted in a slight
Development Agenda and the Paris Agreement marking a reducing our overall electricity consumption. overall increase in energy consumption (2.6%) compared to the
Achieving true sustainability requires a collaborative effort.
significant shift in Singapore’s environmental goals, demanding previous year, Sheng Siong remains dedicated to continuous
We are committed to forging strong partnerships to amplify our
ambitious collective action. BCA Green Mark Compliant: The Building and Construction improvement. To minimise energy use, all 69 Sheng Siong stores
environmental impact and accelerate progress towards a greener
Authority (BCA) Green Mark programme recognises buildings that have been fully fitted with LED lights, which use significantly less
future. Here is a closer look at some key initiatives on the horizon:
As a prominent supermarket retailer in Singapore, we acknowledge demonstrate superior environmental performance. Our DC is BCA energy than fluorescent lights. This change has the potential to
our responsibility to advance the Green Plan. Failure to effectively Green Mark compliant, ensuring adherence to eco-friendly building reduce lighting energy consumption by up to 80%. We are actively S C O P E 3 R E P O R T I N G A N D D E C A R B O N I S AT I O N
address climate change-related risks, including physical, practices. exploring additional strategies and technologies to further reduce ROADMAP
transition, and food security risks, could have adverse effects on our energy footprint and minimise our environmental impact.
Sheng Siong’s operations and pose challenges to the environment O P T I M I S I N G LO G I S T I C S By 2025/26, Sheng Siong aims to be fully prepared for Scope 3
and society at large. Our commitment to sustainability extends Harnessing Solar Power: As a pioneer in adopting renewable emissions reporting. Scope 3 emissions encompass the indirect
beyond mere cost-saving measures; it reflects our dedication to Sheng Siong’s commitment to energy conservation extends beyond energy solutions within Singapore, Sheng Siong is proud to be a emissions that occur throughout our entire value chain, from the
our nation and the planet. We would like to highlight our progress its distribution centre. We actively implement sustainable practices recipient of the Singapore Economic Development Board (EDB) sourcing of raw materials to the disposal of products. While we
in transitioning our business to be more environmentally friendly throughout our entire delivery network, encompassing our fleet of Solar Pioneer Award in 2013. Our commitment to solar energy have made significant strides in managing our direct emissions
and resource-efficient. vehicles and store operations. is exemplified by the massive photovoltaic (PV) system installed (Scope 1 & 2), a comprehensive understanding of Scope 3 emissions
on the rooftop of our Mandai Link DC. Encompassing an area of is crucial for identifying and mitigating our overall environmental
Cleaner Emissions with Euro VI Standards: Sheng Siong prioritises approximately 11,000 square meters, this system boasts the footprint.
minimising emissions from our delivery vehicles. We maintain a
REDUCING OUR CARBON FOOTPRINT distinction of being the largest single PV system in Singapore upon
fleet of 84 delivery vehicles (as of 2023) and adhere to strict National its commissioning in 2014, with a capacity of 1.2 MWp (megawatt- Developing a robust decarbonisation roadmap will be a critical
D I S T R I B U T I O N C E N T R E O P T I M I S AT I O N S Environment Agency (NEA) guidelines. Our fleet replacement policy peak). Throughout 2023, our PV system supplied approximately step in this process. This roadmap will outline a clear strategy
ensures that all newly acquired diesel vehicles meet the Euro VI 8.9% of the total energy utilised at our distribution centre, resulting for reducing our emissions over time, with specific targets and
Sheng Siong’s investment in a centralised distribution centre emission standard. in the avoidance of an estimated 529 tonnes of CO2e emissions. milestones. By actively managing and reducing our indirect
(DC) in 2011 proved to be a game-changer in terms of reducing While weather conditions in 2023 resulted in a lower solar energy emissions, we can significantly enhance our overall sustainability
transportation emissions. By consolidating operations at a single Smart Routing and Optimised Loading: We actively optimise our yield compared to the previous year, Sheng Siong remains performance.
location, we improved our bulk handling capabilities resulting delivery operations to minimise fuel consumption and reduce our committed to ongoing maintenance and optimisation of our solar
in a significant reduction in the number of deliveries needed to overall environmental footprint. This is achieve through: power generation system.
replenish our stores. This shift from a decentralised system with
50-60 individual supplier deliveries per store to a centralised Fleet Management System: We utilise a fleet management Refrigerant Management and Climate-Friendly Alternatives:
model requiring only 5-6 deliveries per store daily resulted in a system that analyses delivery routes and optimises travel Refrigeration systems are a vital component of our operations, but
substantial decrease in overall transportation emissions. distances. This intelligent system helps us plan efficient routes, traditional refrigerants with higher GWP values (Global Warming
minimising unnecessary travel and associated emissions. Potential) can have a detrimental impact on the environment. In
E C O - F R I E N D LY D C F E AT U R E S 2023, refrigerant top-up increased significantly, we are in the midst
Loading Optimisation Policy: To maximise efficiency and of conducting further analysis to determine the cause. Sheng Siong
Sheng Siong goes beyond simply consolidating operations to minimise wasted trips, Sheng Siong has established a recognises the importance of responsible refrigerant management.
minimise its environmental impact. Our state-of-the-art DC is comprehensive loading optimisation policy. This policy We will monitor refrigerant top-ups within our stores and DC
equipped with a suite of eco-friendly features designed to reduce ensures that each delivery truck carries a carefully calculated closely to minimise leakage and ensure efficient system operation.
energy and water consumption. load, minimising the number of trips required and reducing Furthermore, Sheng Siong is actively exploring and implementing
overall fuel consumption. Our fleet of delivery trucks also climate-friendly commercial refrigeration solutions such as water-
Rainwater Recovery System: This innovative system captures return to our distribution centre with clean recyclables such chilled systems that offer reduced environmental impacts without
rainwater for various non-potable uses within the DC, reducing our as carton and Styrofoam boxes, E-waste, and plastic stretch compromising operational efficiency.
reliance on municipal water supplies. film.

Cold Storage Heat Recovery System: This system captures waste By combining cleaner-burning vehicles with intelligent route
heat generated by our refrigeration units and reuses it to provide planning and optimised loading strategies, Sheng Siong
hot water at designated waterpoints. This innovative approach demonstrates its commitment to sustainable logistics practices.
minimises energy loss and promotes efficient resource utilisation. This multi-pronged approach reduces our environmental impact
and contributes to a more sustainable future for Singapore.
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PA R T N E R S H I P W I T H D B S B A N K : E M P OW E R I N G S U S TA I N A B L E P R AC T I C E S I N O U R S U P P LY C H A I N Energy Consumption within Sheng Siong34 (gigajoules)

HQ - Mandai Link HQ cum Distribution Centre
We are excited to announce a new partnership with DBS Bank Beyond these initial partnerships, Sheng Siong aspires to build a
SN - Store Network
to support our suppliers in transitioning to more sustainable network of like-minded organisations. We believe that collaboration
practices. This initiative will provide our suppliers with access to is key to tackling the complex challenge of climate change. By
resources, expertise, and potentially, financing options to enable working together with industry leaders, environmental NGOs, Non-renewable:
them to invest in sustainable solutions. and government agencies, we can share best practices, develop Electricity Grid Consumption56
innovative solutions, and accelerate progress towards a more
By empowering our suppliers to reduce their environmental sustainable future. 2023 46,973 267,754 314,727
footprint, we can create a positive ripple effect throughout the
entire value chain. This collaborative approach fosters a more 2022 46,647 259,231 305,878
sustainable ecosystem within the industry, benefiting both Sheng
Siong and our partners.
2021 48,183^ 249,859 298,042

Energy Intensity1 2 0 2 0 45,454^ 232,928 278,382

(Megajoules per $ revenue)
2023 0.267 2 0 1 9 38,555^ 215,985 254,541^

2022 0.265 Fuel Consumption7

2023 42,325 2,887 45,212

2021* 0.253

2022 42,010 2,551 44,561

2020* 0.236

2021 40,983 3,076 44,060^

2019 0.302

* High base effect due to COVID-19 related restrictions in place that created an elevated demand of goods. 2020 43,371 2,713 46,084

Greenhouse Gas Emissions Intensity2# 2019 37,172 2,662 39,835^

(kg CO2e per $ revenue)

2023 0.056 Renewable: PV (Solar) System8 Total Energy Consumption9:

2022 0.053 2023 4,567 2023 93,864 270,641 364,505

2022 4,943 2022 93,600 261,782 355,382
2021 0.046
2021 5,024 2021 94,191 252,935 347,126
2020 0.052
2020 5,143 2020 93,968 235,641 329,610^

2019 0.058 2019 5,181 2019 80,908 218,648 299,556

# Both Scope 1 and Scope 2 emissions are included in the intensity ratio.
^ Small variances are due to rounding adjustments.
3 Source: https://www.eia.gov/energyexplained/units-and-calculators/energy-conversion-calculators.php
1 Data from 2019 to 2022 has been restated due to new data surfacing in relation to electricity consumption at one of the stores. 4 Small variances are due to rounding adjustments.
2 Data from 2019 to 2022 has been restated due to new data surfacing in relation to electricity consumption at one of the stores, and usage of refrigerant top-ups 5 Data on energy consumption is collected through monthly utility bills.
(supplied at zero cost). Furthermore, we have incorporated the updated grid emission factor provided by the Energy Market Authority (EMA) in 2023 6 Data from 2019 to 2022 has been restated due to new data surfacing in relation to electricity consumption at one of the stores.
(source: https://www.ema.gov.sg/resources/singapore-energy-statistics/chapter2). 7 Sheng Siong Group’s own fleet of delivery trucks. Information from 3rd party logistics providers is not available.
8 A monitoring system is installed with our PV (Solar) system.
9 Data from 2019 to 2022 has been restated due to new data surfacing in relation to electricity consumption at one of the stores.
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Greenhouse Gas Emissions1011 (tonnes of CO2 e)
HQ - Mandai Link HQ cum Distribution Centre
SN - Store Network

Direct Emissions (Scope 1)12 : MANAGING OUR WASTE

Via Diesel Fuel13
Singapore faces a pressing challenge – its sole landfill, Semakau
2023 2,976 203 3,178^ Total Scope 1 Emission15 Landfill, is projected to reach capacity by 2035 at the current rate
28,913^ 41,482^ 29,114^ 35,454 40,652 of waste generation. Recognising the urgency of this issue, the
2022 2,953 179 3,133^
Singapore Green Plan 2030 outlines ambitious goals to promote
a more sustainable future. These goals include increasing non-

20,550
2021 3,088^

28,437
2,873 216
domestic recycling rates to 80% and domestic recycling rates to
2020 3,040 190 3,230 30% by 2030, alongside a 20% reduction in daily per capita landfill

23,253
waste by 2026.
2019 2,606 187 2,792^ Z E R O WA S T E S G

19,583
18,699
Via Refrigerant1415 Sheng Siong fully supports Singapore’s vision of becoming a Zero
Waste Nation. We are committed to playing a responsible role in
37,474

20,931
2023 9,240 28,234 achieving these goals, prioritising responsible resource utilisation M S H U I L E N G TA N
and waste management through the principles of the 3Rs: Reduce, Executive Director, Zero Waste SG
2022 9,247 23,074 32,321
Reuse, and Recycle. This philosophy guides our approach to

12,201^

12,215^
2 0 2 1 6,659 19,367 26,026 10,215 managing resources throughout our supply chain and minimising We are deeply appreciative of the partnership and support

9,532
waste generation within our business operations. from Sheng Siong, especially for Zero Waste SG’s Bring
2020* 17,891 20,360 38,251 Your Own Bag (BYOB) 2023 campaign. Working together,
In the following sections, we will delve deeper into the specific we held training sessions for cashiers and installed
2 0 1 9 7,609 18,512 26,121 2019 2020 2021 2022 2023
initiatives Sheng Siong has undertaken to advance sustainable bag racks at 2 outlets to help shoppers to cultivate the
* A larger volume of refrigerant was used because of the opening of new stores and the completion of our warehouse extension, which consisted of more chiller/freezer waste management practices. habit of bringing their reusable bags. It was a wonderful
rooms. The amount of new refrigerant gas injected into the new chiller/freezer system is included in the data reported as we did not record this information separately. moment to see the community coming together to
#choosereusablesnotdisposables!
Indirect Emissions (Scope 2)1617:
Via Purchased Electricity1819 Total Scope 1 & 2 Emission19
57,797 ^
72,986^ 62,935 70,869 77,092^
2023 5,439 31,001 36,439 ^
59,438
46,911

53,268

2022 5,401 30,014 35,415 Flowchart of key business activities and waste generation within our value chain
47,936
43,208

2021 5,468 28,353 33,820^

UPSTREAM OWN ACTIVITIES DOWNSTREAM
2020 5,144 26,360 31,504
SUPPLIERS DISTRIBUTION CENTRE STO R E S CONSUMERS
2019 4,375 24,509 28,884
26,076

- Production & Processing - Processing & Packaging - Retail of goods - Household consumption
17,601

17,654
14,590

14,999

^ Small variances are due to rounding adjustments.

- Packaging - Storage & Distribution of
goods
2019 2020 2021 2022 2023
• Damaged crops or • Damaged products • Damaged products due to • Spoilage of foods and
products • Spoilage from processing, packaging products
• Unharvested produce packaging or storage • Unsold foods and products • Kitchen Waste
10 The Group uses the operational control approach based on the GHG Protocol to calculate Scope 1 and 2 emissions.
11 Small variances are due to rounding adjustments. • Spoilage from post-harvest • Transport and protective • Spoilage of foods and • Plate Waste
12 Gases included in the calculation of Scope 1 emissions are CO2 and HFCs. processing or production, packaging (Tertiary products • Packaging Waste
13 Source: https://www.eia.gov/environment/emissions/co2_vol_mass.php or storage packaging) waste • Transport and protective • E-Waste
14 Source: https://www.epa.gov/sites/default/files/2015-07/documents/fugitiveemissions.pdf United States Environmental Protection Agency, Greenhouse Gas Inventory • Others • Others packaging (Tertiary packaging)
Guidance Direct Fugitive Emissions from Refrigeration, Air Conditioning, Fire Suppression, and Industrial Gases Nov 2014 or https://www.dcceew.gov.au/environment/
protection/ozone/rac/global-warming-potential-values-hfc-refrigerants waste
15 Data from 2019 to 2022 has been restated due to new data surfacing in relation to usage of refrigerant top-ups (supplied at zero cost). A data point was also erroneously • Others
recorded for year 2022 which has been corrected.
16 Scope 2 emissions are location-based.
17 Data from 2019 to 2022 has been restated due to new data surfacing in relation to electricity consumption at one of the stores. Furthermore, we have incorporated the
updated grid emission factor provided by the Energy Market Authority (EMA) in 2023.
18 Source: https://www.ema.gov.sg/resources/singapore-energy-statistics/chapter2
19 Data from 2019 to 2022 has been restated due to new data surfacing in relation to electricity consumption at one of the stores, and usage of refrigerant top-ups (supplied
at zero cost). Furthermore, we have incorporated the updated grid emission factor provided by the Energy Market Authority (EMA) in 2023 (source: https://www.ema.gov.
sg/resources/singapore-energy-statistics/chapter2).
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RECYCLING AND REDUCING OUR WASTE Despite this setback, our commitment to sustainability remains M I N I M I S I N G WA S T E T H R O U G H O U T T H E S U P P LY C H A I N
unwavering. We are continuously seeking innovative solutions to
We collaborate closely with our suppliers to minimise waste Pallet Reuse: Undamaged pallets used for receiving goods are
Sheng Siong prioritises responsible waste management and minimise waste generation and maximise recycling throughout our
generation and encourage material reuse wherever possible. repurposed for storage within our facilities, reducing the demand
actively promotes recycling to minimise our environmental impact. operations.
for new pallets.
We meticulously sort our waste streams, separating recyclable Examples include:
materials for proper processing. Year 2020 2021 2022 2023 These collaborative efforts with suppliers not only minimise waste
Total waste generated Reusable Crates: Some suppliers utilise reusable plastic crates to generation but also contribute to a more sustainable supply chain.
OPTIMISING RECYCLING EFFORT S 15,291 15,192 14,659 14,785
(tonnes) deliver fresh produce like vegetables, fruits, seafood, and eggs.

Transportation Waste: Waste generated during product Overall recycling

79.7% 80.4% 80.8% 79.6% Repurposed Styrofoam Boxes: We collect Styrofoam boxes used
transportation includes tertiary packaging materials like carton rate120
for temperature-sensitive product delivery. Following thorough
boxes, wooden pallets, and stretch film. To maximise recycling Waste intensity -
cleaning and sanitisation, these boxes are repurposed for internal
efficiency, we utilise a specialised paper compacting machine Waste generated per 11.0 11.1 10.9 10.8
use. Excess Styrofoam is also collected and recycled into new
to compress collected carton boxes before delivering them to $ revenue (g)21
materials.
recycling facilities. This optimises delivery allowing us to recycle a
larger volume of cardboard waste per truckload. WA S T E D I S P O S A L

Sheng Siong adheres to responsible waste disposal practices. P U B L I C R E C Y C L I N G I N I T I AT I V E S

Comprehensive Recycling Programme: Beyond carton boxes,
Sheng Siong has a comprehensive recycling programme that Non-recyclable general waste generated from our supermarket
operations is collected by licensed public waste management Sheng Siong actively promotes public recycling initiatives. In 2023, we partnered
encompasses various materials, including food waste, plastic,
companies and subsequently incinerated at one of Singapore’s four with SembWaste to pilot the “Rebottle” programme at our Punggol Central store for
wooden pallets, stretch film, Styrofoam boxes, cans, and metals.
advanced waste-to-energy plants. Sheng Siong does not generate three months. This initiative encouraged local residents to recycle plastic bottles by
2 0 2 3 WA S T E M A N AG E M E N T R E S U LT S any hazardous waste through our operations. providing convenient drop-off locations.

In 2023, we generated a total of 14,785 tonnes of waste. While General Waste disposed by incineration (mass burn)2223 (tonnes) By implementing these multifaceted strategies, Sheng Siong demonstrates a strong
the overall recycling rate decreased to 79.6%, our waste intensity commitment to minimising waste generation, maximising recycling efforts, and
improved slightly to 10.8 grams per dollar revenue from 10.9 2023 3,015 fostering a more sustainable future.
grams. This reflects our strong commitment to sustainable waste
management practices. We acknowledge a temporary decline in 2022 2,809
the recycling rate due to the termination of the food waste recycling
2021 2,986
project with NEA. Sheng Siong has actively explored partnerships
and secured a new partnership with an off-taker to resume food 2020 3,103
waste diversion through composting.
2019 1,407

20 The formula used for calculating overall recycling rate is the total waste recycled divided by total waste generated (sum of total waste recycled and general waste
disposed).
21 The metric is updated to reflect Waste generated per $ revenue in grams instead of kilograms.
22 Excludes general waste generated by the supermarkets that are collected by the public waste management companies. This data is not available.
23 A further breakdown of the total waste disposed of by incineration is not available as general waste is not segregated at source.
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Quantity of Waste Recycled

Carton Materials (tonnes): Plastic Stretch Film (tonnes): Food Waste (tonnes):

2023 8,707 2023 128 2023 2,374

2022* 8,683 2022 154 2022 2,396

2021* 9,376 2021 140 2021 2,316

2020 9,576 2020 109 2020 2,085

2019 7,160 2019 71 2019 3,035

* Due to Covid-19 related restrictions in place there was an elevated demand of

goods which resulted in more carton boxes.

Metal (tonnes):
Styrofoam Box (tonnes): Plastic - Others (tonnes):

2023 29
2023 195 2023 97
2022 71
2022 194 2022 86
2021 87
2021^ 50 2021 160
2020 77
2020# 8 2020* 171
2019 39
2019 42 2019

^ We improved the collection of Styrofoam boxes and partnered new off-takers to * Historical data is not included as we have changed the reporting category from
enhance our recycling efforts. “Plastic Crates/Baskets” to “Plastic - Others” which covers plastic pallets,
# The lack of demand by recyclers in 2020 resulted in the large decline in the plastic crates/baskets and others.
quantity of Styrofoam boxes recycled.

Rice Sacks (unit) Wood (tonnes): E-Waste (tonnes):

2023 8,672 2023 240 2023 0

2022 16,584 2022 264 2022 2

2021 15,054 2021 71 2021 6

2020 12,261 2020* 162 2020

2019 21,624 2019 2019

* While we have been previously reporting on “Wooden Pallets”, it was found that
the data covered both wooden and plastic pallets at the point of recycling. This
has been corrected and going forward, this category will only include recycled
wood.
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MANAGING FOOD WASTE F O O D WA S T E D I V E R S I O N LO O K I N G A H E A D REDUCING PLASTIC WASTE

Food waste remains a significant challenge in Singapore, with While we strive to minimise food waste generation in the first place, With climate change and potential disruptions in major shipping Plastic pollution is a global challenge, and Singapore is no
approximately 813,000 tonnes generated in 2022 alone24. Sheng we are committed to responsible management of unavoidable food routes causing shipment delays, Sheng Siong anticipates an exception, generating one million tonnes of plastic waste in 2022,
Siong recognises the environmental and ethical implications of this waste. Here are some key initiatives: increase in damaged perishable produce. Recognising these ranking as the fourth most common waste type with a mere 6%
issue. We believe that minimising food waste is not just a national challenges, we are actively exploring the following solutions: recycling rate25.
imperative, but a moral obligation. Any amount wasted represents Vegetable Trimmings for Animal Feed (2020-2023): Previously,
the squandering of valuable time, labour, and resources used to Sheng Siong collaborated with an animal interest group, donating Refined Sourcing Strategy: We aim to refine our sourcing strategy C H A M P I O N I N G S I N G L E - U S E D I S P O S A B L E B AG
approximately 4.2 tonnes of vegetable trimmings for use as animal to enhance the resilience of our supply chain. REDUCTION
grow and prepare fresh produce.
feed. This programme ended due to logistical challenges associated
M I N I M I S I N G F O O D WA S T E W I T H I N with aggregation, sorting, and transportation. Partnerships for Food Waste Diversion: Sheng Siong is actively We understand the significant environmental impact of single-
O U R O P E R AT I O N S seeking more partnerships to resume food waste diversion and use plastic bags. As a responsible retailer, we actively promote
NEA Food Waste Co-digestion Project (2017-2023): Sheng Siong continue to minimise our environmental impact. reusable alternatives and influence consumer behaviour.
Sheng Siong takes a multi-pronged approach to minimising food partnered with NEA on a food waste co-digestion project. Source-
waste within our own operations. This includes: segregated food waste from all our stores and our distribution Compliance with the Singapore Resource Sustainability Act (RSA): Reduction through Operational Reviews: We continually review our
centre was diverted to a facility for co-digestion with used water Beginning in 2025, the RSA mandates that large commercial operational procedures for bagging products at checkout counters
Inventory Management: Implementing sound purchasing and sludge. This process generates more biogas than digesting sludge and industrial food waste generators, including Sheng Siong’s and weighing stations to minimise unnecessary bag usage.
inventory management policies ensures we only stock the alone, enhancing energy recovery. In 2023, the project successfully distribution centre, segregate food waste for treatment. We are
necessary quantities of products. diverted an estimated 2,374 tonnes of food waste. Unfortunately, fully committed to complying with this regulation. Mandatory Disposable Carrier Bag Charge: We fully support the
the programme has concluded. implementation of the Disposable Carrier Bag Charge (DCBC) by
Storage and Handling: Upholding strict storage and food handling By implementing this multifaceted approach, Sheng Siong remains NEA in 2023, which requires large supermarkets like Sheng Siong
standards helps maintain the freshness and quality of our products. Resuming Food Waste Diversion through Composting (New committed to playing a leading role in tackling food waste and to charge at least S$0.05 per bag. This initiative has demonstrably
Packaging and Processing Techniques: We utilise state-of-the-art Development): We are pleased to announce that Sheng Siong contributing to a more sustainable future for Singapore. reduced plastic bag consumption by an estimated 70%. The net
packaging and processing techniques to prolong the shelf life of has secured a new partnership with an off-taker to resume food proceeds from the DCBC will be donated to support social and
our products. waste diversion through composting. This initiative will continue to environmental causes.
Food Waste 3.1
reduce the amount of food waste sent to landfills and contribute to
Ethylene Gas Removal: Sheng Siong has invested in patented
Recycled 1.5 1.7 1.8 1.7 Bring-Your-Own-Bag Campaign: In 2023, we partnered with
the production of valuable compost for enriching soil quality.
technology within our distribution centre chillers. This technology 3,035
ZeroWaste SG to launch the “Bring-Your-Own-Bag (BYOB)”
removes airborne organic compounds, including ethylene gas, E D U C AT I N G C O N S U M E R S campaign, further encouraging customers to embrace reusable
bacteria, mould spores, and viruses, further extending the bags.
2,396 2,374
2,316
freshness and quality of our produce. Sheng Siong actively participates in the National Environment
2,085
Agency’s (NEA) “Say YES to Waste Less” (SYTWL) campaign. Food Waste
Reduced to Clear Sections: Since 2011, Sheng Siong has offered Through social media posts and in-store marketing materials, Recycled
(tonnes)
“Reduced to Clear” sections where slightly blemished but perfectly we encourage our customers to become responsible consumers.
edible or close-to-expiry fresh produce is sold at discounted prices. This includes promoting reusable bags, proper handling of fresh Food Waste
Recycled per
produce, informed shopping choices, and appropriate food storage
$ revenue
practices at home. By empowering our customers with knowledge, (grams)
we aim to collectively reduce food waste throughout the supply 2019 2020 2021 2022 2023
chain.

Image Credit: ZeroWaste SG

Supermarket representatives at the launch of ZeroWaste SG BYOB Singapore 2023

with Dr Amy Khor, Senior Minister of State for Sustainability and the Environment.

24 Source: https://www.nea.gov.sg/our-services/waste-management/waste-statistics-and-overall-recycling 25 Source: https://www.nea.gov.sg/our-services/waste-management/waste-statistics-and-overall-recycling

112 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 113

CARE FOR THE ENVIRONMENT CARE FOR THE ENVIRONMENT

CONSERVING RESOURCES CONSERVING RESOURCES

BEYOND BAGS: L E A D I N G B Y E X A M P L E : S U S TA I N A B L E House Brand Rice Packaging: Previously, our house brand rice was EXTENDED PRODUCER RESPONSIBILITY
PAC K AG I N G D E S I G N I N AC T I O N
packaged in bulky carton boxes. Recognising an opportunity for
MINIMISING PACKAGING WASTE (EPR) AND THE FUTURE
improvement, we transitioned to lightweight plastic rice sacks in
Sheng Siong is committed to implementing sustainable design the second half of 2023. This innovative design not only reduces the
Beyond plastic bags, we actively participate in industry-wide principles throughout our product lines. Here are two concrete Sheng Siong is committed to complying with upcoming EPR
overall packaging weight by a significant margin (from 498g/476g
initiatives and implement best practices to reduce packaging waste examples that demonstrate our progress: regulations for packaging waste and actively participates in the
to 60g) but also ensures the rice remains fresh and protected
throughout our supply chain. Mandatory Packaging Reporting (MPR) scheme. The MPR scheme
during transport. Furthermore, these rice sacks are collected and
Happy Family Vegetable Oil: In 2023, we eliminated security shrink requires us as a supermarket retailer to furnish information on the
returned to our distribution centre for recycling, minimising their
Singapore Packaging Agreement (SPA) & Packaging Partnership caps for our Happy Family Vegetable Oil bottles (500ml to 5L). This packaging materials used in our products, categorised by packaging
environmental impact even further.
Programme (PPP): Our commitment began in 2018 as a signatory seemingly small change translates to a significant environmental material types (e.g., plastic, paper, metal, glass), packaging forms
to the Singapore Packaging Agreement (SPA), a programme that benefit. We estimate this initiative has avoided approximately (e.g., carrier bags, bottles), their respective weights, and our 3R
encouraged responsible packaging use throughout the industry. 0.45 metric tons of plastic waste in a single year, contributing to a (Reduce, Reuse, Recycle) plans.
Following the conclusion of the SPA, we seamlessly transitioned cleaner environment.
to the Packaging Partnership Programme (PPP) launched by the In 2023, we achieved a 1% reduction in total packaging per dollar
National Environment Agency (NEA) in collaboration with the of sales compared to 2022. While it may seem modest, this figure
Singapore Manufacturing Federation (SMF). Both programmes does not fully capture the progress made in specific areas. We have
have played a crucial role in guiding our efforts to implement observed a notable increase in recyclable carton boxes used for
responsible packaging practices throughout our supply chain, and transporting goods. While this may initially appear to contradict
Royal Golden Grain Royal Golden Grain
meet our obligations under the Mandatory Packaging Reporting our packaging reduction goals, it is important to note that these
Premium Fragrant Rice 5kg Premium Fragrant Rice 5kg
framework. Carton Box Weight: 476g cartons are collected and recycled at our facilities, minimising their
Packaging Weight: 60g
Material: Corrugated Board environmental impact.
Material: Plastic
Sustainable Packaging Design: We strive to ensure all new house (Paper)
brand products utilise packaging within the “Lightest” to “Median” We are confident that by continually monitoring packaging data
range of the SPA’s Packaging Benchmarking Database, minimising through the MPR scheme and implementing innovative solutions,
packaging weight wherever possible. we will achieve even greater reductions in overall packaging waste
Old Packaging New packaging
in the years to come.
(with security shrink caps) (removal of security
Collaboration with Suppliers: Sheng Siong actively collaborates
shrink caps)
with suppliers to explore alternative packaging materials. For Furthermore, Sheng Siong is preparing for the upcoming Beverage
example, we utilise reusable crates for transporting fresh produce, Container Return Scheme (by April 2025), which will require us
such as vegetables, fruits, and eggs. We are actively working with to act as collection points for used beverage containers. We fully
suppliers to reduce packaging, improve recyclability of packaging, support this scheme and other initiatives designed to enhance
Happy Family Special Happy Family Special
and identify suitable alternatives to Styrofoam packaging for White Rice 5kg recycling rates in Singapore.
White Rice 5kg
selected fresh food items. By transitioning to paper cartons or other Carton Weight: 498g Packaging Weight: 60g
eco-friendly materials, we aim to further reduce our environmental Material: Corrugated Board Material: Plastic We are also mandated under the EPR scheme to establish in-store
footprint. (Paper) collection services for consumer electrical and electronic products
that we sell. The RSA came into effect on 1st July 2021, and in
Loose Produce Displays: We offer a variety of loose produce options accordance with this legislation, Sheng Siong is collecting e-waste
like potatoes, tomatoes, and onions, eliminating unnecessary such as household batteries and light bulbs at all of its 69 outlets.
These examples highlight Sheng Siong’s dedication to continuous
packaging.
improvement and innovation in sustainable packaging design. We
As a responsible corporate citizen, Sheng Siong remains committed
are constantly exploring new ways to reduce our environmental
Balancing Sustainability with Food Safety and Affordability: While to minimising our environmental footprint and advocating for
footprint while ensuring product quality and affordability for our
minimising packaging is a priority, we recognise the importance of sustainable practices throughout the supply chain. We are confident
customers.
maintaining food safety, freshness, and affordability. Certain fresh that by working together with consumers, industry partners, and
produce requires packaging for hygiene, shelf-life, and to prevent government agencies, we can create a more sustainable future for
food waste. We work closely with suppliers to find the ideal balance, Singapore.
minimising unnecessary packaging while ensuring product quality
and affordability.
114 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 115

CARE FOR THE ENVIRONMENT CARE FOR THE ENVIRONMENT

CONSERVING RESOURCES CONSERVING RESOURCES

MANAGING OUR WATER USAGE R A I S I N G P U B L I C AWA R E N E S S

R E S P O N S I B L E WAT E R U S E T H R O U G H O U T Since 2020, Sheng Siong has actively participated in PUB’s

O U R O P E R AT I O N S (Singapore’s National Water Agency) annual Singapore World
Water Day campaign. We believe in fostering public awareness
Singapore faces a unique challenge – securing a sustainable water about water conservation and its critical role in our shared future.
supply. Water conservation is essential in water-scarce Singapore,
and we believe that everyone should contribute to it. Our water Water Use (m3)27
supply originates from the public utility company26 and is primarily
used for food processing, meal preparation, and maintaining HQ - Mandai Link HQ cum Distribution Centre
cleanliness at our distribution centre and retail outlets. No water is SN - Store Network
withdrawn from water stressed areas.

0.44 0.44
We are committed to reducing our water consumption by 0.40
implementing various initiatives such as: 0.37
0.35

175,618

160,245
Rainwater Harvesting: We utilise a rainwater recovery system at

166,115

159,124

153,434
our distribution centre. This system captures rainwater for toilet
flushing, general washing, and maintaining on-site greenery. By
reusing rainwater, we reduce our reliance on the municipal water
supply.
HQ - Mandai
Link HQ cum
Compliance with Environmental Regulations: Sheng Siong complies Distribution
with the NEA’s Environmental Protection and Management (Trade Centre

73,516

67,439

65,073
SN - Store
Effluent) Regulations, which regulates the quality of trade effluent

60,337
58,360
Network
discharge in Singapore. Our effluent discharge mainly comes from Water Use per
the processing of meat at our distribution centre. sqft* (m3)
2019 2020^ 2021 2022 2023

^ Overall water usage was higher in 2020 due to the opening of new stores,
and more cleaning was required to maintain the high standard of hygiene and
sanitation needed to prevent the transmission of COVID-19.
* Weighted average retail floorspace area (not including distribution centre)

26 Data on water use is collected through monthly utility bills. The figure excludes 27 Data from 2019 to 2022 has been restated due to new data surfacing in relation
rainwater recovered at our distribution centre – this information is not available. to usage of water at one of the stores.
116 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 117

GRI CONTENT INDEX GRI CONTENT INDEX

Statement of use Sheng Siong Group Ltd has reported in accordance with the GRI Standards for the period from GRI
1 January to 31 December 2023 Disclosure Page References &
GRI 1 used GRI 1: Foundation 2021 GRI Standard Number GRI Disclosure Title Omissions
Applicable GRI sector standards Not applicable GRI 2: 2-21 Annual total compensation ratio Sheng Siong will
General not be providing
GRI Disclosures this information due
Disclosure Page References & 2021(cont’d) to confidentiality
GRI Standard Number GRI Disclosure Title Omissions constraints.
Strategy, policies and practices
General Disclosures
2-22 Statement on sustainable development strategy 17
GRI 2: The organisation and its reporting practices
General 2-23 Policy commitments
2-1 Organisational details 1 17-19, 59, 73, 77, 79
Disclosures 2021 2-24 Embedding policy commitments
2-2 Entities included in the organisation’s sustainability reporting 1
2-25 Processes to remediate negative impacts 18-19, 84-85
2-3 Reporting period, frequency and contact 1
point 2-26 Mechanisms for seeking and raising concerns 19, 77, 84
2-4 Restatements of information 60-61, 84, 102-104, 115 2-27 Compliance with laws and regulations 17-19, 60-63, 73, 79,
84-85
2-5 External assurance 1
2-28 Membership associations 65
Activities and workers
Stakeholder Engagement
2-6 Activites, value chain and other business relationships 1, 20-23, 56-57, 90,
Annual Report 2023: 2-29 Approach to stakeholder engagement 20-23
About Sheng Siong Group 2-30 Collective bargaining agreements 79
2-7 Employees Material Topics
76-78
2-8 Workers who are not employees GRI 3: 3-1 Process to determine material topics 24-25
Governance Material Topics
3-2 List of material topics 26-27
2021
2-9 Governance structure and composition 15-16, Annual Report
2023: 17-25, 30-32 Topic Specific Disclosures
2-10 Nomination and selection of the highest governance body Annual Report 2023: Business Excellence
33-35 Economic Contributions to Society
2-11 Chair of the highest governance body Annual Report 2023: GRI 3: 3-3 Management of material topics 27
17, 33-34 Material Topics
2-12 Role of the highest governance body in overseeing the management of 2021
impacts 15-17, Annual Report GRI 201: 201-1 Direct economic value generated and distributed 79-80, 86-87, 90,
2-13 Delegation of responsibility for managing impacts 2023: 30 Economic Annual Report 2023:
2-14 Role of the highest governance body in sustainability reporting Performance 28, 73-76
2016
2-15 Conflicts of interest 18,59. Annual Report
2023: 29 GRI 202: 202-2 Proportion of senior management hired from the local community 76
Market Presence
2-16 Communication of critical concerns 19
2016
2-17 Collective knowledge of the highest governance body 15
Governance and Ethics
2-18 Evaluation of the performance of the highest governance body 15, Annual Report 2023:
GRI 3: 3-3 Management of material topics 15-19, 26, 30-31, 59
32, 44, 52, 68
Material Topics
2-19 Remuneration policies
79, Annual Report: 45-48 2021
2-20 Process to determine remuneration
118 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 119

GRI CONTENT INDEX GRI CONTENT INDEX

GRI GRI
Disclosure Page References & Disclosure Page References &
GRI Standard Number GRI Disclosure Title Omissions GRI Standard Number GRI Disclosure Title Omissions
GRI 205: 205-1 Operations assessed for risks related to corruption 59 Providing Healthier Choices
Anti-Corruption 205-2 Communication and training about anti-corruption training and 59 GRI 3: 3-3 Management of material topics 26, 34-35, 65, 71-72
2016 procedures Material Topics
205-3 Confirmed incidents of corruption and actions taken 59-60 2021
GRI 206: 206-1 Legal actions for anti-competitive behaviour, anti-trust, and monopoly 59-60 GRI 416: 416-1 Assessment of the health and safety impacts of product and service 63, 72-73
Anti-Competitive practices Customer Health categories
Behaviour 2016 and Safety 2016
Productivity and Efficiency Non-GRI N/A No. of products that carry the Healthier Choice Symbol 34-35
GRI 3: 3-3 Management of material topics 27, 32-33 Disclosure
Material Topics Responsible Marketing and Product Labelling
2021 GRI 3: 3-3 Management of material topics 27, 38-39, 56
GRI 203: 203-2 Significant indirect economic impacts 50-57 Material Topics
Indirect Economic 2021
Impacts 2016 GRI 417: 417-2 Incidents of non-compliance concerning product and service information
Risk Management Marketing and and labelling 63
GRI 3: 3-3 Management of material topics 8-13, 15-17, 27, 31, 85, Labelling 2016 417-3 Incidents of non-compliance concerning marketing communications
Material Topics Annual Report 2023: Care for our Employees
2021 48-52, 56-65 Employee Engagement and Development
Care for our Customers GRI 3: 3-3 Management of material topics 26, 38-39, 80, 82, 86-87
Affordable Food Material Topics
GRI 3: 3-3 Management of material topics 25-26, 34-35, 70-71, 96 2021
Material Topics GRI 401: 401-1 New employee hires and employee turnover 81
2021 Employment 2016
Customer Satisfaction GRI 402: 402-1 Minimum notice periods regarding operational changes 79
GRI 3: 3-3 Management of material topics 26, 32-33, 68-69, 71 Labour/
Material Topics Management
2021 Relations 2016
Customer Privacy and Cyber Security GRI 404: 404-1 Average hours of training per year per employee 83
GRI 3: 3-3 Management of material topics 27, 36-37, 54, 96 Training and
Material Topics Education 2016
2021 Inclusive Workplace
GRI 418: 418-1 Substantiated complaints concerning breaches of customer privacy and 63, 73 GRI 3: 3-3 Management of material topics 27, 40-41, 76
Customer Privacy losses of Material Topics
2016 customer data 2021
Food and Product Safety GRI 405: 405-1 Diversity of governance bodies 77-78
GRI 3: 3-3 Management of material topics 26, 36-37, 72-73 Diversity and and employees
Material Topics Equal Opportunity 405-2 Ratio of basic salary and remuneration of women to men 78-79
2021 2016

GRI 416: 416-2 Incidents of non-compliance concerning the health and safety impacts of 63, 73 GRI 406: 406-1 Incidents of discrimination and corrective actions taken 62, 77
Customer Health products and services Non-
and Safety 2016 discrimination
2016
120 S H E N G S I O N G G R O U P LT D S U S TA I N A B I L I T Y R E P O R T 2 0 2 3 121

GRI CONTENT INDEX GRI CONTENT INDEX

GRI GRI
Disclosure Page References & Disclosure Page References &
GRI Standard Number GRI Disclosure Title Omissions GRI Standard Number GRI Disclosure Title Omissions
Occupational Health and Safety Well-being GRI 414: 414-1 New suppliers that were screened using social criteria 42-43, 56
GRI 3: 3-3 Management of material topics 26, 40-41 Supplier Social We are currently
Material Topics Assessment 2016 looking to enhance our
2021 purchasing policies to
GRI 403: 403-1 Occupational health and safety management system address our material
Occupational topics with our suppliers.
403-2 Hazard identification, risk assessment, and incident investigationturn
Health and Safety Care for the Environment
403-3 Occupational health services
2018 Energy, Greenhouse Gas (GHG) Emissions and Water Use
403-4 Worker participation, consultation, and communication on occupational
health and safety GRI 3: 3-3 Management of material topics 25, 27, 44-45, 100-104
Material Topics
403-5 Worker training on occupational health and safety 84-87
2021
403-6 Promotion of worker health
GRI 302: 302-1 Energy consumption within the organisation 101-103
403-7 Prevention and mitigation of occupational health and safety impacts
Energy 2016 302-3 Energy intensity 102
directly linked by business relationships
GRI 305: 305-1 Direct (Scope 1) GHG emissions 104
403-8 Workers covered by an occupational health and safety management
Emissions 2016 305-2 Energy indirect (Scope 2) GHG emissions 104
system
Care for the Community 305-4 GHG emissions intensity 102

Contribution to the Community GRI 303: 303-1 Interactions with water as a shared resource
Water and 303-2 Management of water discharge-related impacts 114-115
GRI 3: 3-3 Management of material topics 25-27, 42-43
Effluents 2018 303-3 Water withdrawal
Material Topics
2021 Waste and Packaging
GRI 201: 201-1 Direct economic value generated and distributed 27, 42-43, 90-91, 96, GRI 3: 3-3 Management of material topics 27, 46-47, 105-106
Economic Annual Report 2023: Material Topics
Performance 28, 73-76 2021
2016 GRI 306: 306-1 Waste generation and significant waste-related impacts
105-107, 110-113
GRI 413: 413-2 Operations with significant actual and potential negative impacts on local 60, 96 Waste 2020 306-2 Management of significant waste-related impacts
Local communities 306-3 Waste generated 106
Communities
306-4 Waste diverted from disposal
2016 106-111
306-5 Waste directed to disposal
Sustainable Supply Chain Management
GRI 3: 3-3 Management of material topics 25-26, 42-43, 56-58
Material Topics
2021
GRI 204: 204-1 Proportion of spending on local suppliers 57
Procurement
Practices 2016
GRI 308: Supplier 308-1 New suppliers that were screened using environmental criteria 42-43, 56
Environmental We are currently
Assessment 2016 looking to enhance our
purchasing policies to
address our material
topics with our suppliers.
S H E N G S I O N G G R O U P LT D .
6 Mandai Link Singapore 728652
Tel: +65 6895 1888
Fax: +65 6269 8265
corporate.shengsiong.com.sg