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10 OM Areas Dominos

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TUSHAR KALATHIYA
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30 views2 pages

10 OM Areas Dominos

Uploaded by

TUSHAR KALATHIYA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Introduction to the Ten Strategic Areas of Operations Management

Operations management is a critical field that focuses on the efficient and effective production
of goods and services. It involves the planning, organizing, and supervising of processes, and
making necessary improvements for higher profitability. To illustrate these concepts, we’ll use
Domino’s Pizza, a global leader in the pizza delivery industry, as our example.

1. Design of Goods and Services

• Menu Development: Domino’s continually updates its menu to meet customer


preferences, introducing new pizza flavours and side dishes.

• Quality Standards: Ensuring each pizza meets consistent quality standards, from the
dough to the toppings.

2. Managing Quality

• Customer Feedback: Domino’s uses customer feedback to improve product quality


and service.

• Training Programs: Employees undergo rigorous training to maintain high standards in


pizza preparation and delivery.

3. Process and Capacity Design

• Efficient Kitchen Layout: Domino’s designs its kitchen layout to streamline the pizza-
making process.

• Capacity Planning: Adjusting staffing and resources based on peak times to handle
high order volumes efficiently.

4. Location Strategy

• Store Locations: Domino’s strategically places stores to maximize delivery efficiency


and market reach.

• Delivery Zones: Defining delivery zones to ensure timely delivery and maintain pizza
quality.

5. Layout Strategy

• Store Layout: Designing store interiors to facilitate quick service and a pleasant
customer experience.

• Delivery Vehicle Layout: Equipping delivery vehicles with warming bags and GPS for
efficient delivery.

6. Human Resources and Job Design

• Employee Scheduling: Implementing flexible scheduling to meet demand fluctuations.

• Job Roles: Clearly defining job roles to ensure each team member knows their
responsibilities.

7. Supply Chain Management


• Supplier Relationships: Building strong relationships with suppliers to ensure a steady
supply of fresh ingredients.

• Inventory Management: Using technology to track inventory levels and reduce waste.

8. Inventory Management

• Just-in-Time Inventory: Keeping inventory levels low to reduce costs while ensuring
ingredients are fresh.

• Automated Ordering Systems: Using automated systems to reorder ingredients as


needed.

9. Scheduling

• Order Scheduling: Prioritizing orders to ensure timely delivery.

• Employee Shifts: Scheduling shifts to match peak order times and ensure adequate
staffing.

10. Maintenance

• Equipment Maintenance: Regularly servicing kitchen equipment to prevent


breakdowns.

• Vehicle Maintenance: Ensuring delivery vehicles are well-maintained for reliable


service.

By examining these ten strategic areas through the lens of Domino’s Pizza, we can see how
effective operations management is crucial to the success of a business. Each area requires
careful planning and execution to ensure that the company can deliver high-quality products
and services to its customers efficiently.

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