Republic of the Philippines

Department of Education
REGION I
SCHOOLS DIVISION OFFICE CLUSTER 5A
CARAEL NATIONAL HIGH SCHOOL
Dagupan City

Grade 12
Teacher MARY B. BULATAO Level
Learning Entrepreneurship
Area
Teaching March 6, 2024 Quarter
Dates and (1:40-2:40) First Quarter (2nd
Time Semester)

I. OBJECTIVES
The learners explain the concept of market research in relation to the
A. Grade Level Standards business.

B. Most-Essential Recognize and understand the potential market

Learning Competency (TLE_ICTAN11/12PC-Ia-1)

At the end of the 60-minutes class interaction, 100% of learners

should be able to achieve 80% level of mastery of the following:
C. Lesson Objectives
1. Explain the concept of market research.
2. Differentiate the different data collection techniques.
3. Appreciate the importance of market research.

II. CONTENT Market Research

III. LEARNING
RESOURCES ADM ENTREPRENEURSHIP Quarter 1 Module 4: Market Research
A. References

1. Teacher’s Guide pages

ADM ENTREPRENEURSHIP Quarter 1 Module 4: Market Research
2. Learner’s Materials
pages ADM ENTREPRENEURSHIP Quarter 1 Module 4: Market Research
3. Textbook pages
4. Additional Materials Power point presentation, Laptop, Manila paper, pentel pen, coupon
from Learning Resource bond, pencil, crayons.
(LR) portal
B. Other Learning
Resources

IV. PROCEDURES
A. Reviewing Preliminary activities:
previous lesson or Teacher will initiate a short prayer.
The teacher will check the attendance, and seat plan with
 follow-up.
The teacher will remind the learners to adhere the school
health and safety protocols.

presenting the In the previous lesson, we already learned Unique selling

new lesson proposition (USP) which refers to how you sell your product or
services to your customers and how you will address the wants and
desires of your customers.

Let the learners guess the USP of the different product.

Unlocking of Difficulties
B. Establishing a
purpose for the Direction: Guess the two picture to form a word that are essential to
lesson the topic today and let the learners define the words using their own
words.

Most Filipinos see no change economy in 2024 – SWS survey

Philippine Inquire
by: Adrian Parungao
February 28, 2024

MANILA, Philippines — A Social Weather Stations (SWS) survey

showed that majority of adult Filipinos think that the Philippine
economy will stay the same in the next 12 months. The survey was
conducted from Dec. 8 to 11, 2023.
C. Presenting
examples/instance
According to the SWS survey, 44 percent said that the economy will
s of the new stay the same, while 40 percent of respondents, termed “economic
lesson optimists”, 10 percent, or the so-called “economic pessimists” said
that it will worsen, while five percent did not give an answer.

Why Is Data Important for Your Business?

a. Data helps you make better decisions

b. Data helps you solve problems
c. Data helps you understand performance
d. Data helps you improve processes
e. Data helps you understand consumers

https://www.grow.com/blog/data-important-business
D. Discussing new Discussion Proper
concepts and
practicing new Market Research or Marketing Research Process can be
skills #1 defined as the process of gathering, analyzing and interpreting the
information about the products or the services to be offered for sale
to the potential consumers in the market (De Guzman, 2018, p.
25)

Data Collection is the most valuable tool in any type of research

study. Inaccurate data collection may cause mistakes and ultimately
lead to invalid results. (Edralin, 2016, p. 80)
 TIPS in COLLECTING DATA

Organize collected data as soon as it is available

Know what message you want to get across and then collect
data that is relevant to the message
Collect more data
Create more data
Take note of interesting or significant data

The three different data collection techniques

SURVEYS are the most common way to gather primary research

with
the use of questionnaires or interview schedule. These can be done
via direct mail, over the phone, internet (e.g. Google) or email, face-
to-face or on the Web (e.g. Skype or Viber).
E. Discussing new
INTERVIEW is one of the most reliable and credible ways of getting
concepts and
relevant information from target customers. It is typically done in
practicing new
person
skills #2
between the researcher/entrepreneur and a respondent where the
researcher asks pertinent questions that will give significant pieces of
information about the problem that he will solve.

FOCUS GROUP DISCUSSION (FGD) -is an excellent method for

generating and screening ideas and concepts. It can be moderated
group interviews and brainstorming sessions that provide information
on user’s needs and behaviors.

Skit

The class will divide into 3 groups, every group will to act out a
situation related to the concept of different types of data collection.
F. Developing
mastery (leads to
Formative
Assessment 3)

Let the leaners answer the following question.

G. Finding practical
applications of
1. What do you think the importance of market research in your
concepts and skills
in daily living daily life?
2. How do you apply the research in your everyday life?

Let the learners fill in the blank.

H. Making
Today’s session was (easy, challenging, boring) _______________,
generalizations
because _______________________________
and abstractions
I felt (motivated, excited, not interested) while doing /answering the
about the lesson
activity because _______________________.

Quiz Game
I. Evaluating
learning Learners will identify the following sentences/paragraphs if these are
 under survey, interview or focus group discussion.

Mechanics of the Quiz Game:

1.Once the sentences/paragraphs have been shown on the TV screen
, teacher will say go before they will lined up in front and choose the
correct answer.
2.Learners who got the correct answer will be given two points and
for those who didn’t get the correct answer will have zero point but
they can still continue with the game.
3. Learner/s with the highest points will be declared as winner/s.

Questions:
1. Ana collected directly the information from the respondents
who answered a set of questions.
2. Jomar when to the market to collect information about his
product through asking his customer personally.
3. Rustom collect data by calling his client to get the information
he needed.
4. It can be moderated group interviews and brainstorming
sessions that provide information on user’s needs and
behaviors.
5. It is the most valuable tool in any type of research study.
6. The process of gathering, analyzing and interpreting the
information about the products or the services to be offered
for sale to the potential consumers in the market.
Answers:
1. B 4. C
2. C 5. A
3. A 6. B

You are to open a “Coffee Shops” business in your neighborhood.

Conduct a simple market research to know if it is feasible or not.
J. Additional
activities for
application or
remediation

V. REMARKS

VI. REFLECTION
A. No. of learners who earned 80% in the evaluation
B. No. of learners who require additional activities for
remediation
C. Did the remedial lessons work?
No. of learners who have caught up with the lesson
D. No. of learners who continue to require
remediation
E. Which of my teaching strategies worked well? Why
did these work?
F. What difficulties did I encounter which my principal
or supervisor can help me solve?
G. What innovation or localized materials did I
use/discover which I wish to share with other
teachers?
Prepared by: Checked by:

MARY B. BULATAO CLEMENCE HONEYBOY D. BELISARIO

Teacher II Master Teacher I

Approved:

BERNADETTE B. CASTRO, EdD.

Principal IV