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Introduction

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10 views1 page

Introduction

Uploaded by

chuhoangmy6
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Introduction

KFC is the abbreviation of Kentucky Fried Chicken, a brand and operating segment of Yum!
International Restaurant Group (United States). KFC sells fried chicken, a kind of fast-food which has
become more and more popular in populated countries worldwide. Today, KFC chain is present in 145
nations and territories all over the world, with more than 27,000 restaurants serving 12 millions
guests everyday.
KFC is famous for fresh chicken products. All KFC cooks must experience a severe training course to
ensure the unique flavour and the quality of nutrition for their dishes, according to the group’s
standards. The recipe of 11 herbs and spices used by KFC in preparation of their chicken remains a
secret trade, which helps to create a special flavour for their products.
KFC attaches special importance to the diversity of their products, by always offering a rich menu.
Besides traditional dishes such as fried chicken and hamburger, KFC has satisfied the taste of
Vietnamese people with some new creations including: Big ‘n Juicy, Crispy Strips, KFC Chicken Rice,
Coleslaw…These items are listed under different categories to facilitate the choice of customers,
which include: Original Recipe Chicken, Combo Meals, Kid Meals, Snacks, Side Items, Desserts and
beverage… Moreover, KFC has expanded their field to other ingredients by launching new dishes to
Vietnamese market like Shrimp Burger, Lipton… to better attract the enjoyment and curiosity of
Vietnamese customers.
In 1997, KFC opened its first restaurant in Ho Chi Minh City in Vietnam. To this day, this fast-food
restaurants chain has extended its presence to over 172 restaurants in 39 cities and provinces of
Vietnam, providing work for more than 4,000 people and making considerable contributions to
Vietnam’s fast-food industry as well as to the formation of a new consumption habit and culinary
culture in the areas where KFC is present.

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