Commercial Milling: Management & Its Role
Commercial Milling: Management & Its Role
3. Commercial milling
This is the method where rice undergoes several modern rice milling processes
before taking it to the market. Every step is carefully taken to ensure the desired
result is realized because the end product is meant for the wider market.
Thus, depending on the Scale and Market Potential cooperative societies may take
up establishing a Mini Rice Mill or a full-fledged Modern Rice mill with Capacity over
1TPH.
The success of any business activity undertaken by the cooperative society by and
large depends of the level of commitment of the Cooperative society’s Board /
Management. The Rice-mill is a capital intensive project and the Management of the
society should be in a position to balance the key resources. The running and
monitoring of all the related activities such as procurement, transportation,
maintenance of processed rice, marketing i.e. every step of the Value Chain needs
to be under supervision of the management and failure of handling any one or
combination of the above may result in huge risk and may even pose a challenge in
continuing the business.
Market Analysis:
As the Rice is the staple food in most of the regions of the country, as well as its
growing acceptance in adding it to the food / dietary requirement by people all over
the country, the potential for the business of polished fine variety rice is immense in
India. The Rice and all other By-products are saleable which makes Rice milling a
lucrative business to enter. However the business needs constant monitoring and is
also prone to vagaries of nature.
The market can be tapped from the local level to a wider area of market. Initially a
tie-up with the established dealer/distributor in the local area has a very important
role to play in the acceptance of the rice by the customer. The cooperative society
may also explore tie-up with super markets in the area of operation such as Ask Me
Bazaar, etc for store space.
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Potential Target Market:
With the changing life style and increased awareness on the importance of taking
healthy and nutritious diet in the present generation of people, the demand and
availability of multifarious options with respect to food items is increasing and is
expected to continue over the time.
Keeping in view the Health consciousness of the people, the cooperative may also
explore leaping forward by way of marketing and selling Brown Rice, Protein
enriched rice, Diet Rice, etc which can meet the niche market requirements and also
helps in establishing its own brand.
India is the 2nd largest rice producer after China with the estimated Rice produced
during 2018-19 at 115.60 million tonnes. India is also the largest exporter of Basmati
Rice and 2nd largest exporter of Non-Basmati Rice. The export potential and
increasing domestic requirement presents ample scope for venturing in the Rice
trade. The Rice could play a key role in starting the export business of the
cooperatives and could place them in a competitive advantage with the private
enterprises.
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SWOT Analysis
Strengths:
Weakness:
• Marketing of Rice: Since the Rice mill is new, to get the customer is the
biggest weakness/challenge for the society. The society has to make strategic
arrangements with the local dealers and should develop a good and effective
mode of publicizing the society’s Rice. Initially this can be achieved by
targeting the local populace of the Village, Tehsil and District and gradually
expanding the market.
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• Competition: Since the end product is similar to already available product
there is challenge for the society from the Competitive millers mostly
belonging to private and established millers. Through a Strategic planning for
pushing the product in the market should address the matter.
Opportunities:
• The Rice can be processed to Poha and Murmura which has wide acceptance
in the State and in various states in the country. This value addition helps the
society to place in adding to the bottomline.
• The by-products of the especially Bran which is used in making of edible oil is
showing increasing demand over the years. Further all the by-products has
the potential to turn into cash/profit.
• In the State of Chhattisgarh, the branding of Rice is yet to pick up. Thus, if
society could able to instill confidence among the customers on its quality
which helps in establishing a brand. The society should have its own
competitive advantage.
Threats:
• Technology: The technology is becoming obsolete in less than the projects
payback period, which may affect the profits as establishing a Rice mill is
Capital intensive.
• Counter the Competition: As the end product is already being dealt by
various competitors, unless the society has USP (Unique Selling Preposition)
and customer reach, beating competition would be tough.
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ESTABLISHMENT OF RICEMILL OF 1 TPH CAPACITY AT A PROJECT COST OF
₹.80.00 LAKH –
The detail of Physical and financial resources required for establishment of 1 TPH Rice
Mill is given below.
(Rs in Lakh)
1 Land & Building 5.00
2 Principal Plant & Equipment 55.00
3 Other Fixed Assets 2.50
Preliminary / Pre-Operative Expenses 2.00
TOTAL FIXED CAPITAL 64.50
Margin Money/Working Capital (two months) 15.64
4 TOTAL PROJECT COST (TPC) 80.14
The Total Project Cost (TPC) of Rice Mill is ₹.80.14 lakh or say ₹.80.00 lakh.
Financial Assistance:
The establishment of Rice mill of 1 TPH capacity at a Project cost of ₹.80.00
lakh. 85% of the financial assistance would be sourced from financial institution and the
society’ own contribution would be @ 15% of the Project Cost.
PROJECT ECONOMICS:
I. Fixed Capital (Land & Site Development) : ₹.5.00 lakh
II. Machinery & Equipment : ₹.55.00 lakh
Working Capital
i) Salaries & Wages (per month)*
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ii) Raw Material (Own procurement)
S.No Raw Material Unit Quantity in Qtls Rate per Qtl Total
The Avg Raw material requirement per month = Rs. 7.50 lakh.
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INFLOWS
I Year II Year III Year IV Year V Year VI Year VII Year VIII Year
Capacity Utilisation / Procurement 75% 75% 80% 80% 90% 90% 90% 90%
Paddy Procured in Qtls 3750 3750 4000 4000 4500 4500 4500 4500
Sale of Rice 82.913 91.204 97.284 97.284 109.445 109.445 109.445 109.445
Inflow Sale of Husk 0.000 0.000 0.000 0.000 0.001 0.001 0.001 0.001
Details Sale of Bran 0.075 0.075 0.080 0.080 0.090 0.090 0.090 0.090
Sale of Broken Rice 0.081 0.081 0.086 0.086 0.097 0.097 0.097 0.097
Proc'mt Commission 9.000 9.000 9.000 9.000 9.000 9.000 9.000 9.000
Milling Commission 6.825 6.825 6.825 6.825 6.825 6.825 6.825 6.825
Income from Cust' mill By Products 0.939 0.939 1.001 1.001 1.126 1.126 1.126 1.126
TOTAL INFLOW 99.833 108.124 114.277 114.277 126.584 126.584 126.584 126.584
Assumptions:
Govt. Procurement for custom milling has been taken as 30000 Qtls p.a
Commission for paddy procurement is taken @ Rs 30 per Qtl
Commission for Rice milled under Govt. operation @ 35 per Qtl
Net Realisation of Rice from paddy is taken @ 67%
Sale price of Rice is increased by avg rate of 10% every year
Sale of Husk is taken @Rs.2000 per MT at net realisation of 6% of Paddy
Sale of Bran is taken @Rs.2000 per Qtl at net realisation of 10% of Paddy
Sale of Broken Rice is taken @Rs.1500 per Qtl at net realisation of 12% of Paddy
Income from custom milling by products is taken @ 6 times of income generated from own procurement
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INCOME OUTFLOWS
I Year II Year III Year IV Year V Year VI Year VII Year VIII Year
Capacity Utilisation /
Procurement 75% 75% 80% 80% 90% 90% 90% 90%
Paddy Procured in Qtls 3750 3750 4000 4000 4500 4500 4500 4500
Outflow
Details Cost of Procurement 67.500 74.250 79.200 79.200 89.100 89.100 89.100 89.100
Depreciation @10% 8.700 8.700 8.700 8.700 8.700 8.700 8.700 8.700
Salaries & Wages 0.912 1.003 1.104 1.214 1.335 1.469 1.616 1.777
Utilities & Other expenses 1.560 1.716 1.888 2.076 2.284 2.512 2.764 3.040
TOTAL Outflow 78.672 85.669 90.891 91.190 101.419 101.781 102.179 102.617
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Details of Fixed Costs:
(₹. in Lakh)
I Year II Year III Year IV Year V Year VI Year VII Year VIII Year
Depreciation 8.700 8.700 8.700 8.700 8.700 8.700 8.700 8.700
Salaries & Wages 0.912 1.003 1.104 1.214 1.335 1.469 1.616 1.777
Fixed Cost Utilities & Other expenses 1.560 1.716 1.888 2.076 2.284 2.512 2.764 3.040
Details
Interest on Term loan 5.710 5.710 4.894 4.078 3.263 2.447 1.631 0.816
16.882 17.129 16.585 16.069 15.582 15.128 14.711 14.333
TOTAL Fixed Cost
Diff between
Inflow - Outflow 15.451 9.317 11.064 11.580 14.473 14.927 15.344 15.722
(Profit)
DSCR
(PAT+Int on TL+Depr') 5.173 1.797 1.992 2.109 2.464 2.633 2.828 3.058
(Int on TL+TL Inst)
Percentage Profit on Sales 15.36% 8.51% 9.59% 10.05% 11.37% 11.73% 12.07% 12.37%
IRR 19%
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Project in Brief
Schedule / Timeline
S.No Activity Time line
1 Development of Land & Civil works 2 Months
2 Transportation & Installation of Machinery 1 month
Statutory Requirements such as obtaining
necessary permissions, dedicated electric
connection (if requiren) licences, TIN number,
GST Requirements from the authorities
3 concerned, 2 months
4 Commercialisation 1 month
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Note:
a. It is assumed that the society already has the godown for storing the Rice. In
case the same is not available with the society the cost of the project and the
time line will increase further.
b. The construction of the Rice mill shed and other related structures needs to be
taken in coordination with the supplier of the machinery.
c. It is ideal to take up the establishment of Rice mill from the month of Feb-March
of the year. At an estimated project completion period of 6 months, the Rice mill
can be ready for operation by the end of the Khariff season of the year i.e by Oct
– November.
Additional Information:
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milling is not sufficient in earning income to the society and thus the society
should aim for own procurement and own marketing of fine variety rice.
Statutory Adherences:
The establishment of Rice mill also requires certain statutory adherences such
as
- Obtaining dedicated power supply,
- No objection from the Gram Panchayat and / or related administrative
local bodies of the area,
- Certificate from Pollution Control Department, etc.
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ABBREVIATIONS
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