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CERTIFICATE
This is to certify that the investigation described in this report titled ““A Comprehensive Study
on Rice Milling and Export dynamics” has been carried out by Geet Sharad Agrawal during the summer
internship project. This study was done in the organization Vidarbha Rice Mill in partial fulfillment of
the requirement for the degree of Master of Business Administration of Rashtrasant Tukadoji Maharaj
This work is the own work of the candidate, complete in all respects and is of sufficiently high
standard to warrant its submission to the said degree. The assistance and resources used for this work
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ACKNOWLEDGEMENT
Geet Agrawal
(MBA III Semester)
GES Dept. of Management Technology
N.M.D. College, Gondia
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INDEX
3. INDUSTRY PROFILE 19
4. OBJECTIVES 22
6. ACADEMIC LEARNINGS 27
7. PROFESSIONAL LEARNINGS 30
9. CONCLUSION 35
10. BIBLOGRAPHY 36
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INTRODUCTION TO THE
TOPIC
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INTRODUCTION TO THE STUDY
Rice is the most important cereal food crop of India, occupying one-fourth of the gross cropped area
of the country. India is the second-largest rice producer in the world after China, with more than 11.0%
of the global production share. India stands as a leading producer of non-basmati rice, cultivating a
wide spectrum of varieties that thrive across diverse climatic conditions. Common types such as Sona
Masuri, Ponni, HMT, IR-64, and Swarna are esteemed for their distinct characteristics, including
aroma, grain texture, and cooking versatility. Additionally, India is renowned for its Geographical
Indication (GI) tagged varieties, which underscore regional authenticity and quality assurance.
Internationally, Indian non-basmati rice enjoys robust demand owing to its diverse range of varieties
and competitive pricing. It caters to a wide array of culinary preferences worldwide, underscoring its
role as a staple food commodity in global trade. The sector's ability to consistently deliver quality
produce at economically sustainable rates further reinforces India's position as a key player in the
global rice industry. This also results in higher productivity than in other Asian countries such as
Thailand and Pakistan.
The country has exported 11116533.98 MT of Non-Basmati Rice to the world for the worth of Rs.
37804.48Crores/ 4570.06 USD Millions during the year 2023-24.
The major rice-producing states in India are Punjab, Chhattisgarh, Odisha, Andhra Pradesh, West
Bengal, and Uttar Pradesh.
Major Export Destinations (2023-24) : Benin, Guinea, Togo, Cote D Ivoire and Vietnam.
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The Process of Rice milling:
The Process of rice milling involves removal of husk and bran layers, which produce rice that can be
edible, free of impurities. Rice milling business has been around fora long time. Especially, in countries
where rice farming is major source of income, the rice milling business is one of the business in the
agriculture that grows fast and help in economic development. Rice is one of the staple food throughout
the country. It is obtained from paddy, a mixture of bran, husk, and rice grain. Paddy itself cannot be
consumed in its natural form and needs to be processed into rice to become fit for human consumption.
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In the modern Rice milling system, following proportion of Rice and other byproducts are obtained
and the details are given below.
1. Wastage 67-69%
2. Husk 6%
3. Bran 10%
5. Wastage 5%
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INTRODUCTION TO EXPORT
India is among the biggest exporters and producers of rice worldwide. It produces a diverse range of
rice varieties, including basmati and non-basmati, that cater to a variety of tastes of consumers. The
need for Indian rice is driven by the flavorful basmati rice, which is widely appreciated for its
distinctive taste and long grain. On the contrary, non-basmati rice is praised because of its price and
versatility for various cooking recipes.
Non-basmati rice relates to different varieties of rice that aren't classified as basmati. These rice
varieties are grown in various regions of India and offer a diverse selection of choices for consumption
in India and export. Non-basmati rice is further divided into medium-grain and short-grain varieties
along with long-grain. Some common non-basmati rice types include: SONA MASURI, JEERA RICE,
IR 64.
TYPES OF EXPORTERS:
Exporters can be basically classified into two groups:
1. Manufacturer Exporter: As the exporter has the facility to manufacture the products he intends to
export and hence he exports the products manufactured by him.
2. Merchant Exporters: An exporter who does not have the facility to manufacture an item. But, he
procures the same from other manufacturers or from the market and exports the same.
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• Procedure of Rice Export from India to Russia
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ORGANISATIONAL FUNCTIONS
❖ Freight Forwarding
Departments typically arrange cargo movements to an international destination. This department has
the expertise that allows them to prepare and process the documentation and perform related activities
pertaining to international shipments. A freight forwarder organizes the safe efficient movement of
goods on behalf of an exporter, importer or another company or person, sometimes including dealing
with packing and storage. Taking into account the type of goods and the customer’s delivery
requirements, freight forwarder array, the best means of transport, using the services of shipping lines
The main operation of this department is to undertakes cargo booking, provides information on the
rates, the schedules, the arrival, departure time, name of the ship, transhipment details and does the
follow up.
The main function of C&F department is to undertake the customs formalities on behalf of the
exporters or importers. The documentation process and clearing activities are done by this
department
❖ Warehousing
A warehouse is a commercial building for storage of goods. Warehouses are commonly used by
manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually
large plain buildings in industrial areas of cities and towns. They come equipped with loading docks
to load and unload trucks; or sometimes are loaded directly from railways, seaports.
Cross docking is a practice of logistics of unloading materials from an incoming semi trailer truck and
loading these materials to outbound trailers or rail cars, with little or no storage in between. This may
be done to change type of conveyance, or to sort materials intended for different destinations or to
combine material from different origin.
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INTRODUCTION TO THE COMPANY
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INTRODUCTION TO THE COMPANY
• ORIGIN
It was Established in the year 1989, as A. Vidarbha Rice Mill, our
company is engaged in Milling and Exporting finest quality Non Basmati Rice varieties.
Different varieties of rice offered by us are globally accredited for rich aroma and freshness,
contaminant free, easily digestible and uniform size. The company was founded by 'Mr.
Kamal Agrawal', and Sons who havewide experience in the industry. They have set up rice
mill with the aim to serve the finest quality rice all over the world. Possessing state of the art
processing and warehousing facilities, we make sure of offering finest quality rice with world
class hygieneand export standards.
• PLANTING TO PLATING
The company consider our farmers to be a vital part of our Business. The
locals that we work with have an extraordinary knowledge and direct involvement in what
grows best on their own land.
• QUALITY ASSURANCE
Vidarbha Rice mill promises that you’re getting a quality product that has
been grown, harvested, Stored and cared for with the highest level of trustworthiness
and expertise.
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• AGEING
Our rice will never fail to impress our customers because they are perfectly aged. The
result isguaranteed fluffy, super smooth and finest grains at the customers’ table- Every time!
• Experience
Experience of more than two decades has made Vidarbha Rice Mill a distinct name in the industry.
The company is the celebrated Manufacturer, Exporter and Supplier of all varieties of Non Basmati
Rice. Our range is inclusive of Long Grain Parboiled Sortex Rice, Sona Masoori Steam Silky
Sortex Rice, Thanjavur Parboiled Sortex Rice, Matta Parboiled Sortex Rice, White Silky Sortex
Rice and many more. Our variety of Non Basmati Rice is organically cultivated on the most fertile
land using organic methods of cultivation. It is further hygienically processed at our up-to-date unit
to ensure zero adulteration at customer’s end. Moreover, we entertain both bulk and urgent orders.
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Varieties of Rice
Since 1989, our organization has been involved in manufacturing, exporting and supplying of Long
Grain Parboiled Sortex Rice from Gondia, Maharashtra. Long Grain Parboiled Sortex Rice is
cultivated under suitable weather conditions and hygienically processed. Our broken rice is widely
used on regular basis for idli, appam and plain rice. Customers can purchase 100% Broken, White
Double Polished, Sortex Rice at market-leading prices from us.
We are bracketed with renowned Manufacturers, Exporters & Suppliers of 100% Broken Parboiled
Sortex Rice. Our company is engaged in cultivation of organic rice and processing of superior grade
100% Broken Parboiled Sortex Rice. The rice grains we offer are having less than minimum moisture
and discoloration. They are broken using advanced technologies to retain their quality. Buyers can
purchase 100% Broken Parboiled Sortex Rice from us in food grade packaging and expect timely
delivery anywhere in the world.
➢ Type : Broken
➢ Style : Fresh
➢ Cultivation Type : Organic
➢ Variety : Short Grain Rice
➢ Packaging Type : Gunny Bags, Jute Bags, Plastic Bags
➢ Country of Origin : India
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• Sona Masoori Steam Silky Sortex Rice-
We are one of the largest Manufacturers, Exporters and Suppliers of Sona Masoori Steam Silky Sortex
Rice from Gondia, Maharashtra. Sona Masoori Steam Silky Sortex Rice is processed under the
supervision of strict personnel to meet the demands to our prestigious customers. Our Sona Masoori
Steamed, Double Polished Sortex Rice is aromatic having longer grain size. We maintain a large stock
of Sortex Non Basmati Sona Masoori Steam Rice to fulfill urgent requirements of buyers.
We are among the best Manufacturers, Exporters and Suppliers of Idli White Silky Sortex Rice from
Gondia, Maharashtra. Our hygienically processed Idli White Silky Sortex Rice is highly demanded
due to its rich taste, fine finish and high nutritional value. We pack Idli White Silky Sortex Rice in
quality jute bags to keep their freshness intact. Customers can contact us for purchasing Idli White
Silky Sortex Rice at the most affordable rates.
➢ Application : Cooking, Food, Human Consumption
➢ Shelf Life : 18 Months
➢ Variety : Medium Grain, Short Grain
➢ Feature : High In Protein, Low In Fat, No Artificial Color
➢ Texture : Soft
➢ Form : Solid
➢ Packaging Type : Jute Bags, Loose Packing, Plastic Bags, Pp Bags
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INDUSTRY PROFILE
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• COMPANY PROFILE
Type PRIVATE
Firm PARTNERSHIP
Number 50
of
employee
s
Website www.vidarbharicemill.in
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• VISION
• MISSION
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OBJECTIVES
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Objective of the Study:
o To Understand the Rice Milling Process and its various stages from cleaning to
polishing, and identify the role of modern technologies in improving milling
efficiency and quality.
o To Explore the Global and Domestic Rice Export Market and Analyze market
opportunities, global demand and supply trends in the rice export market.
o To learn the documentation process for export including Invoice, packing list,
BL, COC, Phytosanitary Certificates.
o To Analyze the end-to-end supply chain for rice exports, from procurement and
storage to transportation and distribution.
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ACTUAL WORK DONE
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Actual Work Done in SIP Report: A Comprehensive Study of Rice Milling
and Export Practices
• Objective: To observe the rice milling process first hand and understand the
operations.
• Tasks Performed:
o Gained exposure to various milling stages such as cleaning, dehusking,
polishing, grading, and packing.
o Studied the machinery used in milling operations
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4. Supply Chain and Logistics Study
• Objective: To explore the supply chain management practices followed for rice
export.
• Tasks Performed:
o Conducted a detailed study of the supply chain from procurement of paddy to the
final export stage.
o Monitored inventory management, storage conditions, and packaging practices.
o Worked with the logistics team to understand shipping procedures, including
container loading, tracking, and warehousing.
6. Mantaining Accounts
• Objective: To learn the Accounting of Sale purchase of Rice Mill and Export
• Task Performed:
o Learned to create GST Bill of supply and Purchase in Busy software
o Learned about GST reversal on Busy software
o Studied and used Excell sheets for systematic data mantainance
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ACADEMIC LEARNINGS
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ACADEMIC LEARNINGS:
1. Operations Management
• Process Improvement: Through observing and analyzing the rice milling process, I
applied concepts from operations management such as process flow analysis, capacity
utilization, and workflow optimization.
• Logistics and Distribution: Applying supply chain theories, I analyzed the end-to-end
supply chain of rice milling and export. I learned how transportation, warehousing, and
distribution logistics play a key role in minimizing costs and ensuring timely delivery.
Concepts like logistics optimization, inventory control, and supply chain integration
were applied while studying the movement of goods from rice mills to international
markets.
• Supplier and Buyer Relationship Management: I gained practical knowledge about
managing supplier relationships, negotiating terms, and ensuring product quality
throughout the supply chain. This directly related to the Supplier Relationship
Management (SRM) concepts discussed in class.
4. Marketing Management
5. Digital Marketing
• Using Different ways of Digital marketing like, social media marketing use of platforms
like insta, linkedin, Twitter offer excellent opportunities for B2B marketing in the rice
milling and export industry to promote the business.
• A well-designed, user-friendly website acts as the digital storefront for a rice milling
and export company. It should provide comprehensive information about the company,
the types of rice offered, milling processes, and export capabilities.
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6. Communication Skills:
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PROFESSIONAL LEARNINGS
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PROFESSIONAL LEARNINGS:
1. Industry-Specific Knowledge
• Understanding the Rice Milling Process: I gained in-depth knowledge of the rice
milling process and different varieties of non basmati rice, from paddy sourcing to
cleaning, hulling, polishing, and grading. This experience gave me a clear
understanding of how the efficiency of each stage impacts the overall product quality
and profitability. I also understood the critical role of maintaining high quality through
stringent checks like moisture content testing, grain sorting, and certification standards
for export.
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FINDINGS AND SUGGESTIONS
& CONCLUSION
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FINDINGS:
Inventory Management
• Observation: The company’s digital presence was minimal, with a basic website and
limited social media activity. There was no targeted digital marketing strategy aimed at
reaching international buyers.
• Impact: This lack of digital marketing reduced the company’s visibility in global
markets and limited its ability to attract new clients, particularly in competitive markets
where branding and online presence play a significant role.
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Suggestions:
Conclusion:
• Modernizing rice milling machinery and optimizing processes can significantly reduce
grain breakage, improve yield, and lower energy costs, leading to enhanced
profitability.
• Efficient coordination of procurement, inventory, and logistics is essential for
minimizing delays, reducing costs, and ensuring timely fulfillment of export orders.
• A stronger digital marketing presence through a well-optimized website, active social
media engagement, and participation in global B2B platforms will increase global
visibility and attract new buyers.
• Integrating sustainable practices such as water conservation, waste reduction, and eco-
friendly packaging can appeal to eco-conscious buyers and enhance the company’s
reputation in international markets.
• Building and maintaining strong relationships with international buyers through
consistent communication, on-time delivery, and quality assurance is key to long-term
business success.
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BIBLIOGRAPHY
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BIBLIOGRAPHY:
For Successfully completing my project file. I have taken help from the following website
links:-
https://www.dgft.gov.in/
www.vidarbharicemill.in
https://www.apeda.gov.in/
https://www.icegate.gov.in/
https://fssai.gov.in/
https://www.nabard.org/
www.wikipedia.com
www.scribd.com
www.google.com
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