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The Evolution of Traditional To New Media

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41 views2 pages

The Evolution of Traditional To New Media

Uploaded by

April Catapang
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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The Evolution of Traditional to New Media

The term “media” is described as means of communication for people which includes newspapers,
radio, televisions, and the internet. In the advent of the “new normal”, the role of media has been
highlighted more than ever.

 Pre-Industrial Age (Before 1700s)


During pre-industrial age, about 4.5 million years ago, the early hominids discovered fire,
developed paper from plants, and built weapons (Teaching Guide for Senior High School Media
and Information Literacy, p. 20). The prehistoric inhabitants used stone tools and metals as part
of their daily activities like hunting and gathering. They also used crude stone tools to create
things considered rock art. These prehistoric arts such as petroglyphs and pictographs were
considered the earliest forms of traditional media (Magpile , 2016, p 17-18).
 Industrial Age (1700s - 1930s)
The industrial age occurs during the industrial revolution in Great Britain. This period brought in
economic and societal changes, such as the substitution of handy tools with machines like the
power loom and the steam engine. The transformation of the manufacturing industry, and
commercial enterprise for mass production of various products occurred. Also, long-distance
communication became possible via telegraph, a system used for transmitting messages.
(Magpile, 2016, p. 19-20)
 Electronic Age (1930s - 1980s)
The electronic age started when people utilized the power of electricity that made electronic
devices like transistor radio and television work. The creation of the transistor piloted the rise of
the electronic age. The power of transistors was used in radio, electronic circuits, and early
computers. In this period, people made use of air access to communication. (Teaching Guide for
Senior High School Media and Information Literacy, p. 21)
 Information Age (1900s - 2000s)
The information age is a period also known as the digital age. This period signified the use of the
worldwide web through an internet connection. Communication became faster and easier with
the use of social networks or social media platforms such as Facebook, Messenger, Instagram,
Twitter, among others. The rapid technological advancement and innovation with the use of
microelectronics lead to the development of laptops, netbooks mobile phones, and wearable
technology. (Teaching Guide for Senior High School Media and Information Literacy, p. 21)

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