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Hexaware Adobe
Capability Overview
Building the digital experience transcends mere pixels and
code; it's about crafting seamless journeys that inspire,
engage, and empowers consumers to connect with purpose.

With Adobe Experience Cloud, we at Hexaware enable organizations deliver

euphoric customer experiences. We partner with businesses to effortlessly
navigate them through their digital business transformation & maturity journeys.

Embark on your Adobe Experience Cloud journey with us to unlock measurable

benefits that include:

• Cohesive branding
• Intricately tailored experience design and journeys
• Impactful messaging
• Unparalleled frictionless experiences
• Insightful analytics for informed decision-making
• Extensible and scalable solutions
• Enhanced collaboration
• Streamlined operations

At Hexaware, our proven Adobe expertise and partnership strategy enables the
right experiential solutions across the length and breadth of your company’s
digital maturity journey.

Explore our featured case studies that showcase thought leadership and the
transformative power of Adobe.
 360° CX Optimization with the Adobe
Experience Cloud Suite

Business Problem
Our client, a leading professional services firm, faced challenges posed by
fragmented analytics, prompting the need for modern approaches to optimize
customer engagement strategies.

Solution
• Implemented a comprehensive analytics and customer journey analytics
Solution Design Reference (SDR) for real-time tracking and reporting of
user interactions
• Uplifted digital customer experiences leveraging Adobe Experience Cloud
suite, including Adobe Analytics, Customer Journey Analytics, and
Experience Manager Sites
• Provided new-age analytics capabilities for personalized customer
experiences across touchpoints
• Delivered deep insights on audience intent and behavior for data-driven
decisions and actions
• Integrated AEM Sites for content and experience optimization across digital
properties

Benefits

95%
• Optimized customer experience strategy
• 30% increased digital engagement
• 25% traffic growth
• Better document and report governance
Customer • Data security and compliance assurance
Satisfaction (CSAT)
Score
 Empowering Education with the Adobe
Experience Cloud

Business Problem
Our client, a pioneering Australian higher-education university, wanted to
empower their learning community with a tailored digital platform to foster
transformative learning experiences, meet evolving needs, and shape a digital
playground for future educational and learning demands.

Solution
• Enabled a modern, scalable, and personalized digital experience platform for
education
• Leveraged Adobe Experience Manager (AEM) Sites to prioritize intuitive
navigation and personalization
• Utilized Adobe's marketing automation tools to optimize communication
channels and engagement
• Digitalized and enhanced faculty support with digital tools and resources for
teaching and research
• Implemented complete DevOps pipeline automation for seamless
development and operations

Benefits
• 30% growth in alumni participation

80%
• 50% improvement in students’ course planning
• Seamless student onboarding and immersive, personalized
learning experience
• Data-driven academic program development
• Increased research collaboration tenfold
Increased student
• Data-driven resource allocation
engagement
• Digital-first alumni engagement
 Immersive Virtual Showroom for Luxury
Fashion Brands, Powered by Adobe

Business Problem
The client, a leading fashion technology company was looking to architect and
actualize immersive virtual showroom experiences for luxury fashion brands
with no-code customizable on-brand digital journeys powered by Adobe.

Solution
Adobe Experience Manager integration for an immersive metaverse-like
experience and features like:

• Immersive 360° virtual tours for curated collections

• Immersive virtual showrooms
• Fashion collections turned into clickable videos/images, with virtual
hotspots and touchpoints
• Cross-platform customizations and templates
• Digital twin concept for virtual product replicas
• Provisions for regionalization
• AR and 3D rendering
• Live streaming and chat

Benefits

40+
• $14+ Mn revenue generated in the first year
• $50+ Mn revenue projected in second year
• Within a month of the launch, our client smoothly onboarded two leading
luxury brands
Fashion brands • The platform can now launch new seasonal collections in less than a week
onboarded
 Digital Commerce Transformation
with Adobe

Business Problem
A leading multi-brand global office furnishings manufacturer sought to launch
E-commerce experiences to address changing consumer dynamics due to
pandemic disruption.

Solution
• Customer-Centric Journeys: Tailored experiences for B2B2C and D2C
channels using design thinking
• Leveraged Adobe Commerce Cloud for scalability and security, integrating
ERP, OMS, CRM, and PIM systems
• Modernized Experiences: Implemented AI-powered search, ratings, reviews,
and comprehensive post-purchase support
• Developed brand-specific storefronts with a single codebase, ensuring
scalability and extensibility

Benefits
• 60% expanded digital footprint
• 30,000+ unique visitors within first 6 months
• Simplified partner onboarding
• Top-notch performance with an ‘A’ rating in GTmetrix
Go-to-market in just • Adaptability for quick digital presence in new markets

51
• 10x scaled website traffic capacity

Days
 Digital Estate Transformation for a
Leading Global Exchange

Business Problem
A top 5 global exchange grappled with fragmented user experiences across
their extensive digital estate, compounded by siloed data and connectivity
issues, impacting decision-making in the fast-paced global
exchange environment.

Solution
• Unified Digital Experience Platform: Enhanced data integration and
exchange capabilities
• Redesigned Information Architecture: Improved accessibility and
engagement for primary and sub-brand pages
• E-commerce Experience: Strategic data monetization approach
• Experiential Analytics Implementation: Optimized consumer journeys with
new insights
• Elevated content creation with Adobe Experience Manager (AEM)
• Redefined Content Strategy: Streamlined content for a more navigable
experience (97% reduction in content)

Benefits

98%
• Simplified navigation and improved website user experience
• Consistent cross-brand experience
• Easily accessible knowledge resources
• Access to valuable business tools
• 28% growth in digital engagement
Customer • Establishment of a new revenue stream through data monetization
satisfaction score
Experience the
Difference with
Hexaware
Our Accelerators

Featured Accelerator

AEM Theme Configurator Automated Site Rollout AEM Upgrade

• Reusable global component library • Templatized rollout for efficient • Environment, code, and content
accelerator for multi-brand enterprises deployment upgrades for seamless transitions
• Improved governance, on-brand • Unified view of sitemap • Post-task upgrade for ongoing
experience and structure optimization
• Framework for deep automation • Deep automation

Outcome: Reduced errors, time to Outcome: Reduced time to market, Outcome: Reduced time to market,
market, complexity, cost, improved effort, and cost with minimal effort, and cost
user experience human error

Harnessing Generative AI, RapidX™ elevates productivity, refines outcomes, mitigates risks, and optimizes the development
process, all seamlessly integrated within a unified platform.
Our Solution Offerings

Marketing Platforms and Ecosystems

Solutions Management Platform Activation Marketing Activation

• Current State: Comprehensive experience Activation of brand loyalty experiences that • Audience Planning & Campaign Management:
and tech assessments deliver on-brand gravity and customer delight Define target, message, channel, and time
• Gap Analysis: Change management from • Digital marketing experiences • Content & Creative: Develop
current to optimal future state • Digital asset management response-focused creative assets
• Measurement: Benchmark experience and • Customer journey analytics • Marketing Platform Operations: Launch new
technology against client business goals and optimization content, assets, campaigns, measure and
and KPIs • Data, analytics & audience management optimize journey analytics
• Continuous experience optimization • Workflows & campaign management • Program Optimization: Insights-driven
• Digital reliability engineering • Forms management optimizations for improved experiences
and engagement
• Personalization

Comprehensive E-commerce & M-Commerce

B2B E-commerce B2C Shoppable Commerce Marketplace Tapestry

• Current State: Comprehensive experience • Current State: Comprehensive experience • Strategy: Data and CX journey analytics
and tech assessments and tech assessments and benchmarking • Foster Vibrant Online Communities:
• Gap Analysis: Change management from • Gap Analysis: Change management from Seamless customer and vendor onboarding,
current to optimal future state current to optimal future state product catalog optimization, robust search,
• Streamline & Optimize: Complex B2B • Launch B2C Storefronts: Seamless tagging taxonomy, facets, and advanced
workflows and experiences with on-brand journeys, navigation, content, order management
self-service account management, custom facets, taxonomy, search, and • Optimize Experiences: Journey optimization,
pricing, quotes, and punchout integration cart/checkout experiences onboard best-in-class PBCs for profile
• Enable Variations: B2B2B and B2B2C • Integration: CMS, PIM, ERP, CRM, OMS, management, cart, checkout, payment,
and experiential PBCs and subscriptions
Our Service Offerings – By Category

Strategy & Experience Engineering Continuous

Consulting Design Transformation Experience Delivery

• Design thinking workshops • Research: Primary, secondary • Digital Experience Platforms: • Experience and Platform:
• Research, benchmarking & research, and persona Content, marketing, and Optimization & management
proofing development E-commerce ecosystems design • Content and Creative: Digital
• Comprehensive tech ecosystem • Customer journey design and & activation production
audits (KER Recommendations) empathy mapping • Mobile-app product engineering • Microsite, MarTech: Campaigns, &
• Experience audits (NCPI, • Omnichannel marketing & • Tech Rationalization: Products, social
persuasion, trust, channels) E-commerce experience design platforms, PBCs, internal systems, • CRM: Trigger e-mail campaigns,
• Omnichannel marketing & • Mobile-first app design & 3P integration offers, & newsletters
E-commerce strategy • UX Design: Redesign, refactor & • MACH, serverless, cloud-native • Marketing and Journey Analytics:
• Mobile-first strategy enhance enablement & transformation Measurement & closed-loop
• DBT strategy (Greenfield & • Clickthrough prototypes • AI/ML, data platforms, analytics, optimization services
Brownfield) • Marketing and E-commerce customer journey analytics, & • New feature enablement
optimization & management personalization • Experience KPIs: Measure,
• Brand, marketing & E-commerce
strategy (brand gravity, • User experience optimization • Journeys, navigation, search, monitor & optimize
advocacy, traffic gen, catalogs, facets, tags, taxonomy
• Performance optimization
conversion, data, analytics, • AR/VR experiences
• Design system development
customer journeys, friction) • Custom & bespoke development
• Brand & Experience: Brand
• New revenue stream strategy & guidelines design & style guide • Migration (in-place, unify,
consulting development re-platform, refactor)
• Content supply chain strategy • Managed services
Interested in elevating your digital presence
with Hexaware's Adobe capabilities?
Let's start the conversation. Reach us today at marketing@hexaware.com
and discover how our expertise can transform your digital landscape into
an immersive journey of excellence.

About us
Hexaware is a global technology and business process services company. Our
27,000 Hexawarians wake up every day with a singular purpose; to create smiles
through great people and technology. With 40+ offices in 19 countries, we
empower enterprises worldwide to realize digital transformation at scale and
speed by partnering with them to build, transform, run, and optimize their
technology and business processes.

Learn more about Hexaware at https://www.hexaware.com.

Get in touch

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