Gaming English
Gaming English
Sub-titles
1 ___________________________
2023 will go down in history as the year that Al was suddenly everywhere -
and that's true in game development as well. 62% of the studios we surveyed
said they used Al in their workflows, mainly to prototype quickly and for
concepting, asset creation, and worldbuilding.
2 ___________________________
As in-app purchase (IAP) average revenue per daily active user (ARPDAU)
declines, in-app advertising (IAA) ARPDAU is on the rise. Studios are
broadening their mix of IAA strategies, and games using both rewarded videos
and offerwall are reaping an increase of 4% and 2% in Day 7 and Day 30
retention.
3 ___________________________
Studios of all sizes want to reach more players. The benefits of shipping
multiplatform are clear – more platforms means more potential players. This
also adds a lot of risk, overhead, and complexity, but studios of all sizes are
increasingly deciding that it's worth it. Last year's trends report showed a
bump in larger studios releasing on more platforms, and this year sees smaller
indies going for the same gains. With less investment and increased
competition, studios are
maximizing whatever resources they have for the greatest possible ROI.
4 ___________________________
For many people, the social dimension of gaming is a must, and studios are
responding to this demand. In 2023, mobile-only games with multiplayer
features have 40.2% more monthly active users (MAU) than single-player
games, and multiplayer gaming revenue grew by $2.3B - that's a 10% lift
overall.
5 ___________________________
Studios are looking to extend the lifespans of their game IPs by deepening
audience attachment. Analytics services, used to tailor updates to players,
increased by 44%, while 27% of the developers we polled report incorporating
user-generated content (UGC) into their games to invite greater engagement.
Read and answer:
1 What problem is this?
2 Who are the devs?
3 How many solutions did they try?
Here are some best practices from across the industry.
When Blizzard was making Diablo 3, they wanted to fix a problem from the previous game:
potion spamming. Players would often just guzzle endless potions during combat - and so
enemies needed to do massive one-shot hits to have any chance of actually killing the player.
Unfortunately, Blizzard didn’t really know how to solve this thorny issue - so, they just tried a
bunch of ideas.
How about potions become less effective if you drink them in quick succession? Slap a build
together and...that didn’t work. If a potion only heals for 25%, players would just chug 4 of them.
Okay, how about you automatically heal, but only if foes are unaware of your presence. Make a
build and...no good. Enemy awareness just wasn’t obvious enough.
This removes potion spamming. It’s simple to understand, and it makes players act aggressively.
Job done!
This approach is all about trying stuff and using the results to guide your way to the solution. Like,
the first solution with the diluted potions, desginer Wyatt Cheng says:
Can you briefly summarize their solving process and why they did it?
Game developers today face many challenges that highlight the need for excellent audio and
visuals. As the market gets more crowded and players' attention spans shrink, standing out is
more important than ever.
Many games look and feel the same because they copy popular styles. This makes it hard for
players to find unique and interesting games. Great audio and art can make a game memorable
and different from the rest.
_____________________________
Steam, a popular gaming platform, shows how crowded the market has become. Thousands of
new games are released every year, but only a few succeed. To get noticed, games need standout
audio and visuals that catch players' eyes.
_____________________________
With so many entertainment options, players get distracted easily. Games now compete with
social media, streaming services, and more. Captivating art and immersive sound can grab and
keep players' attention, making them stay longer in the game.
By focusing on high-quality audio and art, game developers can overcome these challenges.
Unique and visually appealing games with great sound are more likely to stand out and keep
players engaged. In a crowded market, investing in great design is a must.