Production and Logistic Management
Production and Logistic Management
FACULTY OF COMMERCE
FINAL EXAMINATION
FACULTY OF COMMERCE
INDIVIDUAL PROJECT
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Source: Investopedia
● Hawkins Stern Impulse Buying Model: This model posits that not all purchases are
driven by rational thought; impulse buying is common. There are different types of
impulse purchases, including pure impulse (unexpected purchases), reminder
impulse (triggered by in-store setups), suggested impulse (prompted by
recommendations), and planned impulse (purchases made when a desired item goes
on sale). Businesses can leverage this model by strategically placing products or
offering promotions to encourage impulse buying.
● Howard Sheth Model: The Howard Sheth Model emphasizes a rational and
methodical approach to purchasing decisions, with consumers moving through
stages of extensive problem-solving, limited problem-solving, and habitual
response behavior. Various factors, including marketing messages and social
influences, shape the decision-making process.
● Nicosia Model: The Nicosia Model focuses on the role of a company’s marketing
in shaping consumer behavior. It outlines four stages: company and consumer
attributes, search and evaluation, act of purchase, and feedback. The model
emphasizes the importance of a company’s messaging in influencing consumer
decisions.
Figure 3. 6 Nicosia Model
Source: Neostrom
● Webster and Wind Model of Organizational Buying Behavior: This B2B model
identifies four key variables that influence purchasing decisions: environmental
factors (e.g., customer demands, competition), organizational factors (e.g., goals,
evaluation criteria), buying center variables (e.g., decision-makers), and individual
variables (e.g., demographics, psychographics). Businesses can use this model to
understand the complex decision-making process in B2B transactions.
Figure 3. 7 Webster and Wind Model
Air pollution ● Cause - Diversify transport modes: promote rail and water transport,
from vehicles Imbalance in transport structure develop integrated transport networks.
exhaust Lack of coordination in operations - Enhance operational efficiency: implement route
● Vietnam’s situation optimization, consolidate shipments.
Road transport in Vietnam accounts for 85% - Adopt green technologies: invest in cleaner vehicles,
of the total CO2 emissions from support alternative fuels.
transportation activities. The reliance on road - Improve public awareness and education: promote
transport makes these emissions much sustainable practices, encourage corporate responsibility.
higher compared to other modes of transport. - Invest in infrastructure: build green facilities, upgrade
CO2 emissions from the transport sector are transport networks.
expected to rise at a rate of 6-7% per year.