BUSINESS ANALYTICS

Dr. Ramaraju Poosapati

July 2024
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AGENDA
01 RECAP

02 EXCEL WORKBOOK

Data visualization
Creating charts
Data Queries
Tables, sorting and filtering,
Data summarization with statistics,
Data exploration using Pivot tables

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RECAP

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DESCRIPTIVE ANALYTICS – UNDERSTANDING THE PROBLEM

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DESCRIPTIVE ANALYTICS

WHAT? WHY?
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DESCRIPTIVE ANALYTICS

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ANALYTICS ON SPREADSHEET

Following are the high- level Analytical functions in excel.

Basic Functions Min, Max, Sum, Average, Count, Countif, CountA,

Descriptive Statistics Basic statistics like mean, median, mode, range, standard
deviation, and variance.
Pivot Tables Summarizes data and makes it easier to see patterns and trends.

Conditional Highlights data points based on specific criteria, making patterns and
Formatting outliers more visible.
Data Filtering Allows users to view specific subsets of data by setting criteria.

Charts and Graphs Charts and Graphs

*Note: We will learn about a lot of other techniques like Regression and Forecasting in coming chapters which can be implemented in
excel, however the above are the basic analytics in Excel.

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EXCEL FUNCTIONS FOR DATABASE QUERIES

Following are the excel functions for working with the data in database.

DSUM Adds the numbers in a field (column) of records in a database that match conditions you specify.
DCOUNT Counts the cells that contain numbers in a field (column) of records in a database that match the conditions
you specify.
DCOUNTA Counts the non-blank cells in a field (column) of records in a database that match the conditions you specify.
DGET Extracts a single value from a field (column) of a database that matches the conditions you specify.
DAVERAGE Calculates the average of the numbers in a field (column) of records in a database that match the conditions
you specify.
DPRODUCT Multiplies the values in a field (column) of records in a database that match the conditions you specify.
DMIN Returns the smallest number in a field (column) of records in a database that match the conditions you
specify.
DMAX Returns the largest number in a field (column) of records in a database that match the conditions you
specify.
DVAR Estimates the variance of a population based on a sample by using the numbers in a field (column) of records
in a database that match the conditions you specify.
DSTDEV Estimates the standard deviation of a population based on a sample by using the numbers in a field (column)
of records in a database that match the conditions you specify.

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ADD-ONS FOR BUSINESS ANALYTICS

Following are the additional functions in excel

VLOOKUP Searches for a value in the first column of a range and returns a value in the same row from a specified column.

HLOOKUP Searches for a value in the first row of a range and returns a value in the same column from a specified row.

INDEX Returns the value of a cell in a specified row and column of a range

MATCH Searches for a specified value in a range and returns the relative position of that item.

LOOKUP Searches for a value in a one-row or one-column range and returns a value in the same position from another
one-row or one-column range.

OFFSET Returns a reference to a range that is a specified number of rows and columns from a cell or range of cells.

CHOOSE Returns a value from a list of values based on a specified index number.

FILTER Filters a range of data based on criteria and returns the matching records.

SUMIFS Adds the cells specified by a given set of conditions or criteria.

COUNTIFS Counts the number of cells that meet a set of multiple criteria.

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DATA VISUALIZATION

Following are few commonly used visualization techniques.

Bar Charts: Compare different categories or track changes over time.

Line Graphs: Show trends over time or continuous data.
Pie Charts: Display proportions of a whole, useful for categorical data.
Histograms: Show the distribution of a dataset.
Scatter Plots: Identify relationships or correlations between variables.
Heatmaps: Represent data values with colour to show the intensity of data points.

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ANALYTICS - RECAP
1. Which function in Excel is used to find the average of a range of 6. Which function would you use to count the number of cells that
cells? contain numbers in a range?
a) SUM b) COUNT a) COUNTA b) COUNTIF
c) AVERAGE d) MEDIAN c) COUNT d) SUMIF

2. What does the VLOOKUP function do in Excel? 7. What does the CONCATENATE function do?
a) Sorts data in ascending order a) Adds up numbers
b) Looks up a value in a vertical table and returns a corresponding value b) Combines text from multiple cells into one cell
c) Adds up all the numbers in a range c) Counts the number of characters in a cell
d) Finds the maximum value in a range d) Converts text to uppercase

3. Which chart type is best for showing trends over time? 8. Which of the following is a feature that allows you to analyze data
a) Pie Chart b) Bar Chart using conditional formatting?
c) Line Chart d) Scatter Plot a) Data Validation b) Data Bars
c) Sparklines d) Macros
4. What is the purpose of a Pivot Table in Excel?
a) To create a graphical representation of data 9. What is the purpose of the IF function in Excel?
b) To summarize large amounts of data in a flexible way a) To perform a logical test and return one value if true and another
c) To find and remove duplicate values value if false
d) To format cells based on certain criteria b) To sum a range of cells
c) To sort data in ascending order
5. How can you quickly find and display data that meets certain d) To create a drop-down list
criteria in Excel?
a) Using the SUM function b) Applying a filter 10. How can you visually represent the distribution of a dataset in
c) Using the CONCATENATE function d) Creating a macro Excel?
a) Using a Pie Chart b) Using a Histogram
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 THANK YOU
Disclaimer: Views expressed are personal and I don’t represent the company that I’m
working or the ones that I worked in the past.

Dr. Ramaraju Poosapati

https://www.linkedin.com/in/rampoosapati