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Data Analytics

Data analytics basic concept explained notes

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5 views5 pages

Data Analytics

Data analytics basic concept explained notes

Uploaded by

whitedevil.x10
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Data Analytics by Google:

● Master data collection and integration techniques for gathering

and combining data from various sources.

● Ensure data quality by learning to clean, preprocess, and

validate data for accuracy and consistency.

● Conduct real-time data analysis using tools for immediate data

processing and timely business decisions.

● Utilize predictive analytics to forecast trends and develop

proactive business strategies.

● Enhance data visualization skills to create clear and impactful

visualizations and dashboards.


Course
Objectives
● Perform advanced data analysis to uncover actionable insights

from complex datasets.

● Optimize business operations by using data analytics to

streamline processes and improve efficiency.

● Support strategic decision-making through data-driven insights

for informed planning and actions.

● Improve customer knowledge by analysing data to enhance

experiences and drive retention.

● Ensure data governance and security by applying best practices

for compliance and protection.


Course
● Collect and integrate data from diverse sources effectively,
Outcomes
ensuring data is ready for comprehensive analysis and
decision-making.

● Clean, preprocess, and validate data to maintain high data

quality, ensuring accuracy and reliability for subsequent


analysis.

● Conduct real-time data analysis using appropriate tools,

enabling timely and informed decision-making for business


operations.

● Apply predictive analytics techniques to forecast trends and

develop proactive strategies, enhancing the ability to


anticipate and respond to business challenges.

● Create effective visualizations and dashboards that

communicate data insights clearly and compellingly,


supporting data-driven decisions.

● Use data insights to optimize business processes, streamline

operations, and support strategic planning, driving efficiency


and effectiveness in business practices.

Course Duration: 45 Hours

Course Content:

UNIT I: Introduction to Data Analytics


Data acquisition - storage - processing and visualization - explore the architecture of
Google Cloud-based tools - BigQuery - Cloud Storage
Lab Component & Outcome:

Define the field of cloud data analysis and describe the roles and responsibilities of a cloud data analyst as they relate to d

You’ll explore the architecture of Google Cloud-based tools, like BigQuery and Cloud Storage, and how they are used to

UNIT II: Data Management and Storage


Data Lakehouse architecture - cloud components - Big Query, Google Cloud Storage,
and DataProc
Lab Component & Outcome

You’ll explore how data is structured and organized. You’ll gain hands-on experience with the data Lakehouse architectu

UNIT III: Data Transformation in the Cloud


SQL - high volumes data - data pipeline - transformation strategies
Lab Component & Outcome

Overview of the data journey, from collection to insights. You’ll then learn how to use SQL to transform raw data into a u

UNIT IV: How to Visualize Data in the Cloud


Storytelling - planning - exploring data - building visualizations and sharing data
Lab Component & Outcome

Focus on developing skills in the five key stages of visualizing data in the cloud: storytelling, planning, exploring data, bu

UNIT V: Cloud Data Analyst


Cloud-based tools to acquire - store - process - analyze - visualize and communicate
data
Lab Component & Outcome

Full data lifecycle project, where you use cloud-based tools to acquire, store, process, analyse, visualize, and communicat

By the end of the course, you’ll have completed a project demonstrating your proficiency in effectively structuring data fr

INDUSTRY USE CASE:


1. Portfolio Website: Creating a personal portfolio website to showcase skills,
projects, and achievements.
2. E-commerce Website: Designing an online store with product listings, shopping
cart functionality, and checkout process.
3. Blog or Magazine Website: Developing a content-focused website with articles,
blog posts, and multimedia content.
4. Corporate Website: Designing a professional website for a business or
organization, featuring company information, services, and contact details.
5. Event Website: Creating a website for promoting and managing events, including
event details, registration forms, and schedules.
6. Educational Website: Developing an educational platform with courses,
resources, and interactive learning materials.
7. Creative Agency Website: Designing a website for a creative agency or design
studio, showcasing past projects and services offered.
8. Healthcare Analytics: Analysing patient data to improve diagnostics, treatment
plans, and healthcare outcomes through predictive models and visual dashboards.
9. Customer Segmentation: Using advanced clustering techniques to group
customers based on behaviour and demographics for targeted marketing strategies.
10. Financial Fraud Detection: Implementing machine learning algorithms to
identify unusual patterns and detect fraudulent activities in financial transactions.
11. Supply Chain Optimization: Visualizing and analysing supply chain data to
optimize inventory levels, reduce costs, and improve delivery times.
12. Sales Forecasting: Predicting future sales trends using time series analysis and
visualizing sales data to guide business decisions.
13. Sentiment Analysis: Analysing social media and customer feedback to gauge
public sentiment and visualize trends in customer opinion.
14. Operational Efficiency: Using data analytics to monitor and improve the
efficiency of business operations, reducing waste and enhancing productivity.
15. Market Basket Analysis: Identifying associations between products purchased
together and visualizing these relationships to optimize cross-selling strategies.
16. Churn Prediction: Developing models to predict customer churn and visualizing
risk factors to create retention strategies.
17. Energy Consumption Analysis: Analysing and visualizing energy usage data to
optimize consumption patterns and identify opportunities for cost savings.
18. Risk Management: Assessing and visualizing risk factors in various business
processes to develop mitigation strategies and ensure compliance.
19. Predictive Maintenance: Analysing machine data to predict equipment failures
and visualize maintenance schedules to minimize downtime.
20. Personalized Marketing: Using data analytics to create personalized marketing
campaigns based on customer behaviour and preferences

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