Data Analytics by Google:

● Master data collection and integration techniques for gathering

and combining data from various sources.
● Ensure data quality by learning to clean, preprocess, and
validate data for accuracy and consistency.
● Conduct real-time data analysis using tools for immediate data
processing and timely business decisions.
● Utilize predictive analytics to forecast trends and develop
proactive business strategies.
● Enhance data visualization skills to create clear and impactful
visualizations and dashboards.
Course
Objectives ● Perform advanced data analysis to uncover actionable insights
from complex datasets.
● Optimize business operations by using data analytics to
streamline processes and improve efficiency.
● Support strategic decision-making through data-driven insights
for informed planning and actions.
● Improve customer knowledge by analysing data to enhance
experiences and drive retention.
● Ensure data governance and security by applying best practices
for compliance and protection.
● Collect and integrate data from diverse sources effectively,
ensuring data is ready for comprehensive analysis and
decision-making.
● Clean, preprocess, and validate data to maintain high data
quality, ensuring accuracy and reliability for subsequent
analysis.
● Conduct real-time data analysis using appropriate tools,
enabling timely and informed decision-making for business
Course operations.
Outcomes ● Apply predictive analytics techniques to forecast trends and
develop proactive strategies, enhancing the ability to
anticipate and respond to business challenges.
● Create effective visualizations and dashboards that
communicate data insights clearly and compellingly,
supporting data-driven decisions.
● Use data insights to optimize business processes, streamline
operations, and support strategic planning, driving efficiency
and effectiveness in business practices.
Course Duration: 45 Hours

Course Content:

UNIT I: Introduction to Data Analytics

Data acquisition - storage - processing and visualization - explore the architecture of
Google Cloud-based tools - BigQuery - Cloud Storage
Lab Component & Outcome:
● Define the field of cloud data analysis and describe the roles and responsibilities of a cloud data
analyst as they relate to data acquisition, storage, processing, and visualization.
● You’ll explore the architecture of Google Cloud-based tools, like BigQuery and Cloud Storage,
and how they are used to effectively structure, present, and report data.

UNIT II: Data Management and Storage

Data Lakehouse architecture - cloud components - Big Query, Google Cloud Storage,
and DataProc
Lab Component & Outcome
● You’ll explore how data is structured and organized. You’ll gain hands-on experience with the
data Lakehouse architecture and cloud components like Big Query, Google Cloud Storage, and
DataProc to efficiently store, analyse, and process large datasets

UNIT III: Data Transformation in the Cloud

SQL - high volumes data - data pipeline - transformation strategies
Lab Component & Outcome
● Overview of the data journey, from collection to insights. You’ll then learn how to use SQL to
transform raw data into a usable format. Next, you’ll learn how to transform high volumes of data
with a data pipeline. Finally, you’ll gain experience applying transformation strategies to real data
sets to solve business needs.

UNIT IV: How to Visualize Data in the Cloud

Storytelling - planning - exploring data - building visualizations and sharing data
Lab Component & Outcome
● Focus on developing skills in the five key stages of visualizing data in the cloud: storytelling,
planning, exploring data, building visualizations, and sharing data with others. You’ll also gain
experience using UI/UX skills to wireframe impactful, cloud-native visualizations and work with
cloud-native data visualization tools to explore datasets, create reports, and build dashboards that
drive decisions and foster collaboration.

UNIT V: Cloud Data Analyst

Cloud-based tools to acquire - store - process - analyze - visualize and communicate
data
Lab Component & Outcome
● Full data lifecycle project, where you use cloud-based tools to acquire, store, process, analyse,
visualize, and communicate data insights effectively.
● By the end of the course, you’ll have completed a project demonstrating your proficiency in
effectively structuring data from multiple sources, presenting solutions to varied stakeholders, and
visualizing data insights using cloud-based software.

INDUSTRY USE CASE:

1. Portfolio Website: Creating a personal portfolio website to showcase skills,
projects, and achievements.
2. E-commerce Website: Designing an online store with product listings, shopping
cart functionality, and checkout process.
3. Blog or Magazine Website: Developing a content-focused website with articles,
blog posts, and multimedia content.
4. Corporate Website: Designing a professional website for a business or
organization, featuring company information, services, and contact details.
5. Event Website: Creating a website for promoting and managing events, including
event details, registration forms, and schedules.
6. Educational Website: Developing an educational platform with courses,
resources, and interactive learning materials.
7. Creative Agency Website: Designing a website for a creative agency or design
studio, showcasing past projects and services offered.
8. Healthcare Analytics: Analysing patient data to improve diagnostics, treatment
plans, and healthcare outcomes through predictive models and visual dashboards.
9. Customer Segmentation: Using advanced clustering techniques to group
customers based on behaviour and demographics for targeted marketing strategies.
10. Financial Fraud Detection: Implementing machine learning algorithms to
identify unusual patterns and detect fraudulent activities in financial transactions.
 11. Supply Chain Optimization: Visualizing and analysing supply chain data to
optimize inventory levels, reduce costs, and improve delivery times.
12. Sales Forecasting: Predicting future sales trends using time series analysis and
visualizing sales data to guide business decisions.
13. Sentiment Analysis: Analysing social media and customer feedback to gauge
public sentiment and visualize trends in customer opinion.
14. Operational Efficiency: Using data analytics to monitor and improve the
efficiency of business operations, reducing waste and enhancing productivity.
15. Market Basket Analysis: Identifying associations between products purchased
together and visualizing these relationships to optimize cross-selling strategies.
16. Churn Prediction: Developing models to predict customer churn and visualizing
risk factors to create retention strategies.
17. Energy Consumption Analysis: Analysing and visualizing energy usage data to
optimize consumption patterns and identify opportunities for cost savings.
18. Risk Management: Assessing and visualizing risk factors in various business
processes to develop mitigation strategies and ensure compliance.
19. Predictive Maintenance: Analysing machine data to predict equipment failures
and visualize maintenance schedules to minimize downtime.
20. Personalized Marketing: Using data analytics to create personalized marketing
campaigns based on customer behaviour and preferences