cy campus Jowenatism within ae iti ature Artic, vi . Writing Fe : Creativity Matters: ture article fil el your pen with creativity, ure article, In writing a fea - Ferdiiand Bulg, LEARNING OUTCOMES ‘i + Determine the characteristics of featul + Name the types of features : « Differentiate news and feature Oe tg « Apply techniques in writing feature al i ee + Formulate mental images based on given moti « © re stories LEARNING OUTPUTS « Portfolio entry: character sketch of most inspiring - teacher * Actual feature story on school activity * Critical analysis on techniques in feature stories + Web activity: boosting local tourism through social media Feature Story: Its Concepts and Nature If defining news were a hard task for many writers due to its many perspectives, feature stories would be less difficult. Many writers agree on the concepts and nature of feature stories. i A feature story is an interestin events or subject matters like care others. Because it is so elaborative, in weaving his ideas and in presenti writing breaks the box of rules where 8 article that focuses on certain people, plaves *h Telationships, money, health, lifestyle, amore Be mt 8 “five as a bird” in crafting his id ng his ideas. Again, redundant as it may, feat? news writing is Incarcerated,I as Jo ALi ts With such a concept in mj am such a labore ten think that feature articles are longer, more in ae than hard news stories, jake triangle style rather than the inverte proach mst of the ine. However writer, you must still keep in mind tha der the umbrelao joumalism, whose foundations are of fiction, A feature story Primarily banks on be closely tied to a recent news ey, ideas of specific market of interest, Take this comparison. A feature story is like a in the concert hall may become the subject. Once t audience, he or she becomes distinet and eventually According to Okoye (2012), a feature sto: topical issue which seeks to give com relaxed style than straight news. potlight in a concert hall. Everyone the spotlight strikes a member of the grabs the attention of everyone. ry is an in-depth and factual write-up on a prehensive information in a more captivating and Meanwhile, Reuters Handbook of Journalism says that a feature story is “an insight into a trend or an issue or personality. It enlightens the reader about that trend, issue or personality in a broad context. It uses specific examples to illustrate that trend or issue and puts them in a broad framework that allows the social, economic, corporate andor political implications to shine through, whether sectoral, national or global.” A feature article, therefore, relates to so many forms and subjects. Its forms include narrative stories, poems, essays, tales, anecdotes and others. Its subjects, on the other hand, may include love, hatred, jealousy, emotions, war, friendship, and other human forms of experiences. With its diverse forms, many campus papers believe that feature page is the same with literary page. That is why there are campus’ papers which have a section titled as “literary/feature” page. It must be clear to both beginning and developing campus papers that literary and features are NOT similar. Finally, writing a feature is a war of creativity on the use of language. It is so stylistic that it entails a writer’s constant reading and interminable practice. Characteristics of Feature Stories 1. Variety of subject matter i \der the sun. i viously, a feature story can take any topic unt e ing writer’s creativity on using the language. 2. Variety of tones in other than to inform, the feature i jes are meant to entertain o . Since feature stories Feocreepy story, exciting NaMation of dramatic tone, $0Y 3 the like. i i! e an writer may use variety tid oxperiene suspensive drama, angry letter, m st ndi the write, iety of form and style le depending on the write, 3. Variety of fo and any a TO : se any form Ostia Feature stories may us the content is factual, ‘ly the reader’s judicious judgement to capture easily th i a i ing stories, So long or literary techniques in crafting st 4, Well-organized ‘efore, it follows a general fy is actually an essay. Thers ice all other pies of bevian fa gc, body oad ening is sae eeiden en an at itis i 3d suc hf e . writing, should be logically arranged suck amooth As Hence it stil follows theres of thumb in effective writing 5. Strikes keynotes in a first sentence The secret of arousing reader’s attention se ingrigne kim ae nee That is why feature stories need to be very striking = ‘Part necessarily mean, though, that the first sentence summarizes the important details in the first sentence like in straight news. If one does this, suspense is forfeited, excitement is lost, 6. May or may not be timely Unlike news articles, feature stories may skip immediacy because it is up for the writer’s dexterous use of | the language to make the antiquated subject rise from: the tomb and capture the attention of the current readers, Feature flourishes in: 1. Color 2. Fancy 3. Wit and humor 4. Anecdotes 5. Quotations Qualities ofa Well-Written Fea ¥ Well-researched Catchy Descriptive Exciting Reflective Emotional Engaging Neutral Thorough {96} COREE? RY eae ture Story KANNANyd News and Feature Story Contrasteq Anews story greatly differs from a featu Cake a re story. However, both of ir coon ts A mie an ee with a lead composed of five Ws it "tobeata ime erted triangle (most vital informati in ‘nother bend : rmation to least important). on 4 feature story mainly focuses on who, what and why, It does be current. Often, it j * ot need (0, l, it is narrative (beginnii i . td can be first or second person point of me Binning, middle and end) in its approach A news story focuses on the theme of the story; ews is primarily meant to inform, as it Presents infor seotence-one paragraph), It is objective and straight to According to Dr. Don Ranly of Missouri School of Journalism in his discussion on “Helpful Hints for Journalistic Writing,” it is written in third person. A mation in short paragraphs (one the point, “Helpfil Hints for | ” when writing a feature story, one should distinguish its main aim: to entertain, The writer may use two to three sentences or paragraphs (clear and concise sentences). As iterated, it should be based on facts (descriptive and colorful writing; has writer’s own individual style and tone). It is not aecessarily objective, since it allows for viewpoint and voice. Finally, it is delayed in the sense that it keeps readers curious. Types of Feature Stories As stated previously, feature stories have a wide array of forms and styles, hence, the following types. 1. Informative feature. This gives information on subject of current interest. This feature is usually based on interview and research. 2, Human interest feature. Sometimes called “concerned story,” it deals with minor incidents that deserve attention because of dramatic, humorous, tragic, sensational orunusual (odd) angle of the story. This kind of feature story appeals to the emotion; it may have a lesser news value, but it enjoys wide readership because of its human appeal. Primarily, it exposes burning issues which need urgent solutions. It also shows the magnitude of the problem through cases, anecdotes and quotable quotes. This feature highlights the dramatic condition and experiences of certain groups of people. Further, it is written using heart-piercing presentations, which evoke emotional responses to the readers. 3. News feature. It gets its materials from ct omitted by the news. 4. Personal experience. This tells of some unusual tru the first person account. 5. Personality sketch. Some bo surrent events, covering details that were 1e-to-life experiences written in oks differ in nomenclature; others regard this as ‘AWorktext for Journalist Wannabees in the CampusBR ewersouenrisn wine 1 8 13. 18. i: ti thletes, beaut «ies, political figures, 4! uty celebrities Pech. Notably. PeOPL ae inter ni mien ‘about them, especially about their Priva wi fer and read by their fans. However, simp, ‘ ind of feature story. © titi profile feature. Silver screen ve st, these are the popular choices in people, so much so, articles lives, and secrets are much sought- se of this Ki Se ee 8 of feature stories is to entertain, & rimary objec . So, while reading your article? Interpretative feature. This feature helps the reader understand the backgroung and significance of social, economic, political and other problems of everyday lig feature. This feature story includes subjects like. events Seasonal or holiday the significance and relevance of celebrated once a year. It primarily magnifies holidays, anniversaries and special events. a ; Travelogue. It is an account of one’s travel experience and a vivid description of places visited. Also, it highlights the beauty of interacting with people and places, It offers endorsements and guidelines on places where money would be worth spending. Travel feature writers demand exceptional descriptive and narrative skills. . Science and Technology feature. It is concentrated on the latest advancement in science and technology with the aim of informing the readers and arousing their interests. . Historical and cultural feature. Historical events and sites can provide readers a sense of identity. By comparing the present to the past, they can see how time has changed their environment, culture, values and perspectives. . Hoiv-to and what-to-do features. They are educational in essence. They provide knowledge about process or activity. Most often, they showcase step-by-step procedure in doing something. Business and development feature. It provides a glimpse and insight on the business world.and the development of certain sector or area. This writing requires a working knowledge and special interest on the workings and operations of the business community. . Lifestyle feature. The quick change of fashion trends and lifestyles makes 49 interesting reading, . Entertainment feature. Movie stars, pop singers and show business evetits a common subjects. The goal is to entertain and give relief to people. . Hobby feature. This type of feature primarily interests the readers who are into exceptional hobbies. - Career feature, It is a type of feature that focuses on career guidance, tips issues. Insider feature. Take note, insiders | . i look at unusual i Is ccupations, issues, or eve™ Eo Oe ne eeewhich are hidden from the public, Rea kept secrets” about procedures or acti r ted to unusual details or “well- or allowed to participate Vities they might not ordinarily be exposed to the Effective Feature Writer 1, isa keen observer A feature writer should be ve on taste, on temperature, on attitude forest but also the small and large tr a feature writer should unleash hi 2. has an analytical mind; Accordi . ; idea. A good pandas Psychologists, analysis is the process of breaking down an . ‘¢ writer, therefore, should be adept at explaining in details. For instance, when he/she wants to sa: is thi it n y Juan is thin, th describe Juan to show that he/she is indeed thin, © wer should Know how 3. isa wide reader and a good listener TY Wary on processes, on figures, on shapes, and many more, He should see not only the ees, the wild animals and the insects in it. Thus, her skills in observing. , Facts are the foundations of journalism. Feature articles are journalistic in nature. Hence, feature stories are factual, Like news, feature stories should be packed with facts. A writer, therefore, should be a wide reader and a good listener to capture facts. As Francis Bacon once said, “Reading maketh a full man.” 4, isa frequent writer “Practice makes perfect,” so a saying goes. A feature writer hones his ability, style and creativity through constant practice. 5. isa master of language ‘A good feature banks on the craftsmanship of the writer in playing with the words, sprinkled with color, suspense and drama, As he/she uses the language, he/ she also must consider the rules of grammar, thus his/her mastery of its rules. Sources of Features News Magazine articles Books Scrapbooks Experience | Casual conversation Travel Familiar places Interview Observation Speeches Files of old materials like bulletins PRAT re meso ge mo eee ene LU MtThe Stages of Writing a Feature Story 1. Pre-writing ing the first draft, you need to plan, research, gather data orguniz | ies Planning involves finding out ren ‘eu write a oi and defining your purpose. It should be clear to you w ‘ you he Write a ty ora creepy story. In this stage, too, limit your topic. Choose ‘Me and nary down the subject. 2. Writing Know the level of consciousness and knowledge of your audience, Fing Out if they read for entertainment, information, analysis or commentaries. This will make your article more responsive and sensitive to the issues and concems Of the reader. Observe the normal triangle structure, 3. Post-Writing Edit your article for clarity and grammatical correctness. Refine your Sentences and find better choices for words. Cut out unnecessary phrases and ensure your story flows coherently, Polishing your paper or your article gives a surety that the story is of good quality, thus complete, accurate and correct, Writing the Feature Story Start with a bang and end with an explosion! This statement should be latched in your memory as you start writing your feature article. It gives a very clear relationship of the starting and ending paragraphs of the article. Yes, one secret in attaining an interesting and unforgettable feature write-up is to establish a clear connection between the introductory and ending paragraphs. The opening paragraph also sets the tone for the rest of th tongue-in-cheek and light-hearted? For example, if You were writing a humorous story about your love affair with honey and cocoa, it would obviously be going to have 4 much different tone if you were writing a feature Story on the Kidapawan farmers who were fired with bullets during their rally, piece. Is your feature story. Often, feature writers-novice or professional ~spend most of their time writing the beginning of their feature article, One saying 80es, “The hardest thing to do is 10 begin.” Hence, the following are common wa i oF you may devise your own style; anyway, you are free ney bird, Rules of Thumb in Writing the Introduction 1. Provoke the reader's interest by making an um 2. Provide any necessary background informati sual statement, tion, 3. Invite the reader to take sides by making a ¢, ‘ontroversial Statement, En Gee eee faa4, Heighten the drama of an event 5 Establish your tone, 6. Create a relationship between the writer or incident to intensify its appeal, and the reader, wing Introduction: Techniques and Samples 1, Question. It raises a question or a 11 not try to explore and discuss, Example: hetorical question which the article may or may You are not aware that ironing late at night is dangerous, Who does not know about DOTA and COC? 2. Startling statement or exclamation, Example: Food not bullets! are you? This may be used to compel attention. Such Statement shook the streets of Manila in front of the Malacanan Palace as warriors from Gift of God Ministries in Bohol protested about the killings in Kidapawan. Thats incredible! A college graduate at 16 years old? 3. Striking statement. It is an enticing piece of information in a short punchy format. Itadds suspense. Example: Ifyou think that children do not understand viber, think again. The greatest fighter in the whole world is from a third-world country. 4, Descriptive technique. It is used to. draw the reader into the story by creating a strong image in his or her mind, The words are colorful and concrete enough for the reader to appreciate and feel the ideas presented in the story. Example: As the sun bids goodbye for one hot tiring day, I see on my left the green robust hills. On my right are the unending curves and twists of the majestic landscapes of Batan Island. In front of me is the bluish ocean whose waves are unendingly racing towards the rocky boarders of the hills. Sitting on a nearly century-old bench, I hear the tourists’ crunchy laughter of amazement. I feel the nearly salty breeze that flies away my anxiety. I see persons extracting the stresses of life. God, I am in Batanes. . 5, Summary technique. This sums u follow the inverted triangle). a ty age, Toton and Jay serve as breadwinners for their families by t an eart ” tin igarettes and newspapers by day and night. They represent the growing selling cigal H number ofchild-workers in poor urban communities. ip the general topic of the story (but docs not PA Worklext for Uoliiaist Wannabees in the Ca maty campus jounnAtiso within you ach 6. » Break formal style. This leaves to th: troduction relies On @ Conversay, the writer and the characters; ique in writing int technique in writing in the Anecdotal style. This the reader, tone to create an intimacy oe tils article. It is packed with specific detam's. Example in Bangkok. Rowell, in his tuxedo, Way i “ Rowell met Lara in a five-star hotel bar king female in red gown. “Can I o m A ler oa thar she book ae oath dint The woman did not refuse the you a drink?” the bachelor asked wi , e years ago. They now have gentle offer. They talked and smiled, That was three ye two lovely daughters. . or not — Quotation. There are times that quotation - whether ovens a a ca are the interest of the readers. The writer just needs to a snatthewn ion is appropriate and that he can manage to establish the relationship o: topic and the quotation. Example: “Honesty is the best policy.” In Batanes, this is not merely a quotation. It is the people’s policy. Contrast technique. The writer sets off his subject with two apparently contradictory pieces of information. This is to emphasize two contending ideas or events. Example: Three days ago, Mang Tomas was driving his boss to work. This morning, he was seen driving his own car; the very first souvenir he bought for winning the Jackpot prize in lottery. Mayweather is unbeaten, still many consider Pacquiao to be better than hin despite Manny's imperfect record, I reader's imagination the things that happened in between events, Example: He said he would. And yes, he did. . Character technique. Primarily, this style introdu ir - ea eet ces the central person in 4 story. This is most common in Personality profiles vr sac ts ‘ an individual to represent a larger topic. oF stories in which you use Example: morning, ~ Figurative style. It opens the feature art i = Examples icle by employing figures of speech. Manny Pacquiao is the Pambansang Kamao, Tike a diamond in the rough, Manny Pacquiao was pluck eifrom tgs ‘ucked from the sl 4 o2 AEr 12, Quoting an expert, This introduct specified field. ory style us Example: Freddy Roach says, statement of an authority in a ‘Manny is the greatest fighter in the world because...” . Staceato se. Inmusic Parlance, staccato means short and not sounding connected. A feature writer may start by using sudden and brief ideas or words or phrases. Example: Breathtaking. Mesmerizin i i 1g. Enchanting. Jaw-dropping. These are only four words among the 101 ways to describe Batanes, 8 a M4. Lyrics of * song. This technique covers many forms and is appropriate for any topic just that, the writer should link the relationship of the lyrics to the topic or theme of the article, Example: IfT could have One final walk One final Dance One final chance with you I play a song that would never ever end How I love to dance with my father again... Thave played the song at least 15 times already to pluck out my longing to the one who considers me an apple of his eye - my father Ambo. Letter Style. Some dramatic and hilarious feature stories start with a letter style. Example: Dear Ate Charo, Please call'mé Anabelle as I relate my experience with a tikbalang in front of the Balete tree. The Nut Graph After writing the introdu Paragraph in which the main poi Used in conjunction with delayed With a delayed [lead], often featurin Paragraphs. That is then followed Story.” (Tony Rogers, About.com) Sometimes, this is referred to Cut for the reader exactly what the fourth paragraph, and it explains W Vital information while it educates, Subject, Ao tory statement, here comes the nut graph. This is the nts of a story are summarized. Nut graphs are often [leads] on feature stories. A feature story may begin g description or an aneedote, that can last in several yy a nut graph that outlines the main points of the fas the thesis statement of your story, where you lay story is all about. Usually, it is found in the third or hy the story is being written, It likewise provides entertains and emotionally ties an audience to theGR eunusyoneausyniinywerest ne The Body of the Feature Article The usual components of the body facts and statistics which support your cont creative and packed with facts is to inclu quoted statements and interviews, anecdotes al dates should also be verified before they are included. Important components of the body include: a, Background information. A paragraph of two ©) high in the story to bring the audience up-to-date are subheadings. DO not Forget to inciyg, tent. Other shaking ways to make the oa . from authorities and expen, ide opinions ; , s, Specific names, places an4 nd storie f background should be placeg b. The “thread” of the story. This connects the beginning, body and conclusion of the story. Because a feature gerierally runs longer than a news story, itis effective to weave a thread throughout the story, which connects the lead to the body and to the conclusion. This thread can be a single person, an event ora thing, and it usually highlights the theme. c. Dialogues. They may be used to keep a story moving. In feature reporting, dialogues must be accurate that they can give readers strong mental images and keep them attached to the writing and to the story’s key players. d. Voice. The “signature” or personal style of each writer, the voice of the feature refers to the personality of the writer which can be used to inject color, tone, subtle emotional commentary into the story. Paragraph Development Some techniques used to develop paragraphs and sentences are the following: 1. Improve the simple narration strategy by magnifying the character ofa person or an event. Instead of saying that Ruben is happy, sad or angry, try to reconstruct the sentence by saying that, “Ruben was so happy that he kissed the forehead and cheeks of Mario and hugged him tight.” 2. Avoid using ambiguous modifiers such as “tal,” “short,” “fat “thin.” SaY! “Pedro was so short that he had to climb up the Arius tree to see the parading soldiers.” 3. Animate verbs and work for sounds. Add color to the actions of the characters: Instead of “drank quickly,” write “gulped,” walked quietly ~ tiptoed, |. Use the active voice. . Avoid clichés by reconstructing them. . Play with figures of speech, Vary sentence length to emphasize thought, Naws Ener tane MeenaTn AME RIALS in th aS tow to End the Feature Article TS. Eliot, a famous American essayist. and i ° ° playwright, “ with @ bang, You won’t end with a whimper.” ne” One® a¥erTed, “IF you start As stated, in oneal Parts of feature Stories are the beginning and ending. Difficult gs it may seem therefore, beginning an article is as equally difficult as ending it. In doing so, just remember that a good feature article establishes a direct or indirect link petween the opening and the closing statements, gory should be glorious and must show the read the piece was well-spent. It must remind them of the main message and idea of the aticle, Here are some ways that you could use in ending the feature story, L Summarize the key Points of the story. You may mention the main point of the article for the first time based on previous discussions, Example: It is a rule that the ending of a feature ler that the time he invested in reading Lorita’s message is simple: We, the hope of the future, must prepare our glasses to catch each single precious drop of knowledge. 2. Straightforward question, This is effective in challenging the readers and making them think through the story. Example: Would you tet COC and DOTA take away your child's future? Think again. 3. Offer solutions and recommendations. This style may help the readers make informed choices. Example: Amidst the boisterous honking of tricycles and jeepneys, it is never wrong to give ourselves some time to relax. . 4, Forecast or predict. You may end your feature story by showing a good understanding of the arguments and the implications of current situation to the future. This conclusion offers inferences on the future based on the foregoing arguments. Example: With the scarcity of water that we are facing, there will come a time that included in the list of imported, ‘products are barr rels of potable water. 5. Ay ‘iate tations. They are effective in dramatizing the main points raised . Appropriate quo s by the article. Example: Indeed, in Batanes, Oe honesty is still the best policy.TAR cummssouerarisn niin ner Writing Titles of Feature Stories her The title is the door to arresting one’s sae It leaves an indelible mark to the reader ek FA your theme or idea, he/she names your article f the article. Here ate some be the catchiest part of the story and the wittiest part 0 Ways to create a snappy, brief and witty title. 2 ; 1. You may use a one-word title. Just make sure that it capsulizes the theme.or , subject of your feature story. ty, It is read first and cited most g h that when he wants to Teminisg, stile, With these, titles gga 2. You may use a brief question. Example: Where are the clowns? 3. You may use a contrasting phrase. Example: Brusko Pink 4. You may use a description with alliteration, Example: Love. Love. Love. 5. You may use one brief sentence. Example: After a decade, he repaid the tree Tips for Beginning Feature Writers 1. Limit to 500 words or less. 2. Use facts and statistics when appropriate. 3. Use appropriate quotes. 4. Consider your audience. 5. Consider the medium the feature will appear on. Feature Writing Contest Tips 1. Know your judge. Remember that ye the judge or the judges (in Campus jut (atget reader in a feature writing contest slot). So make him your ultimate soumalism, usually there is one judge i oF nsideration, Every individual has differ ELAS a eeeTPUS JOURNALISM within your rach ae preferences, has varying likes and dislikes, Ever judge iudges Sivealy If it is Possible, know him or her Personally, Get an idea ‘on hot ‘aves. You will have an edge if you know the writing style tter than any other writing styles. If he is a media is works published in the net or newspaper. 2, Show, do not tell. Many schoo} Paper advisers and budding feature writers believe aves i am Ra of adjectives. This leads them to memorizing many a the | - While such belief b« in in a feature article is the weiter’ ears an inch of truth, what matters in skill in creating mental images using the | eatur language, which includes verbs, nouns and adjectives. Show, do not tel eens Instead of writing: She is truly fat. TY Person thinks differently. Every You can write: She always wears her XL shirt and. [fears to use the weighing scale. 3, Use sounds (onomatopoeia). Your readers want to hear what you are hearing. Your readers want to experience what you want them to experience. To make the article livelier then, you may consider using onomatopoeia. Example: Tok...tok...tok... every knee is now trembling as Mrs. Panaginip comes in the room. Theard the bang of the gun that echoes within the building. 4. Use personification. Make your characters or your subject move. This is also one way to create a mental image to the reader’s mind. Example: Death opened its jaw and swallowed my dog. 5. Use comparison. To help the reader understand a concept or an abstract idea in i i i ison, Sometimes, using comparison our article, you may consider using comparison. Some . : causes your adit to appreciate your effort in helping him comprehend the idea. Example: Like a baby, he cries Once you taste the Arius candy, your tongue dangerous. Not all bombs are dang' dys combined sweetness and sourness, The ion of the car usually fels am Sat hie which will make you crave for tongue-bombing fe leaves a Ivatan delicacy. The place may be more scorch yery loudly that it can be heard up to the next room. ing than in Hades’ lair. enecA CAMPUS JOURNALISM within ou eh i energy to the inte a positive Ju so as to radi is the whole outcome op & 6. Compose your feature story so at to overlook is th nle outcome of ge One thing young feature write ed or assigned 10 ory bag feature story, Sometimes, if they ve will end up tragic and gloomy ag 2 : } 4 n . Inyo "i sate ‘ aa ay on such topics that do not suggest a Posi ou are ; still enlightens, mo; disposition; compose and end your story with one that ° otal and inspires. For instance, in a feature writing contest, vaisiike ree cht bad n something that evokes hopelessness, end your story ui f grief or struegle you are to write a feature story on something that is full of g torts Sele, angle or end your story with a touch of comfort and peace. If you are to writ ot Story og something that is anger-filled, compose and end your story in a way that woujg mellow down the wrath. 7. Avoid using highbrow language; otherwise, you will not be communicating effectively. Remember, your contest judge will not have the luxury of time ‘browsing his Encarta or Merriam-Webster’s dictionary. 8. Remember to highlight and to establish a connection between the beginning and ending paragraphs of your feature a ticle. Dramatize if necessary. Sample Feature Articles Cool-tura Ivatan By Ferdinand Bulusan (This article was first published in The Northern Forum, December 2015 issue.) The waves are alluring. The scenes are ca i i isis r iptivating, The | ing. This is Batanes, a group of islands that surely deserves q Second ay Hi 20 Reazin of fiesta, veo Written and described in histo tae eter big or small, literally prepar® houses. The smile painted on every Ivatan radiates like, 0st all dining tables in welcomes "dayo” Psitors] from diferent oun inneniumering light as every literally and figuratively open. Anyone, wh, orn ene Hees ether relat oe a house to take the sumptuous, edibles, Just do HOt forge oF "Oh, nary just get inside the meal, jorge "10 say, “Diyos Mamahes!” Its so amazing how the Ivatans ha siane ! Ve Preserved the, , the ‘raditions attached to them. For.instance Ifyou come jon” VerY sot famity tes and have relatives in the town celeby From adj ferent municipality andy YOU have to visit “Ari” Sour relatives rating the festiyj eS a eA catSAMPUS JOURNALISM within your rach &D jses 0 manifest your Sreetings and to show respect to them, 8 tradition in the mainland, is stricth i, ‘observed in Batanes. One my Stand in awe and astonishment when he or she sees 2 60. rec rol od ising the hand of his granny in one here ye ie ih Claimed to be the safest and lowest crime rate in the country, Bata calmness amid the very colorful The Mayor, the Vice Mayor, and during the festivity. That's why, these personalities. peace-loving place in the Philippines, as it has the ines is a place not to be missed in one's vacay list. The and vivacious festivity is very conspicuous in the place. even the Provincial Governor are just on their solo walk you can have the chance to have a photo opportunity with In the island, every motorist is always required to blow his horn each time he passes by a curve to avoid accident since the roads in Batanes are ‘not that wide. The “Blow UR Horn” signage only found in Batanes is iconic; anyone who sees it, associates it with Baanes. The iconic “Blow Ur Horn” signage along the Mahatao cliffside roads is an evidence of Ivatan's ingenuity and creativity. Carved out from cliffs or boulders, the unique road signs remain serviceable for years despite torrential winds of the strongest typhoons. Further, even when text messaging had not yet been invented, this signage already used “UR" for “your” Ivatans are known for their hospitality and jolliness, That must be the reason why, een in their dining table, the “yellow rice” has become a signature dish during fiestas, birthdays, Christmas, New Year or any important occasion. The yellow color of the rice is abiained from a native yellow ginger called “Hama,” which is very luxuriant in Batanes. The love of Ivatans in cooking made the taste of yellow rice bursting in one’s mouth. Because of the geographical location of Batanes, it is still far. from the colors of nodernization. It has sustained original Filipino culture. Helpful and kind, Ivatans never fal 0 execute the Bayanihan termed as “‘yaru”. They often perform it at weekends usually n Saturdays. Ivatans offer their precious time even if they receive no payment. Instead they receive happiness. This activity really shows that they are willing to join hands for ‘heir co-Ivatans, the culture...it is undeniably never-ending. The fun is The place, the people, tM tare local gems silently waiting to be unearthed, indeniably never-ending! Indee and Batanes is one! EeeTR CAMPUS JOURNALISM within your reach is the imposit . the hottest news !S Poti “ mposing of hi : + in the university. An editorial may talk abou i, teachers and stakeholders. in its proper perspective. Say, grading system in the school 0 causes and effects to the students, posing viewpoints. Although an editoriay i inions from the op : apart It provides opinions froi si objective by presenting views showcases a stand of the paper, it attemp! refute directly the same issues the group addresses. It shows evidence delivered in a professional and formal manner. Formality encompasses the use of the language and the style of argumentation. Good editorials engage issues, not personalities. It refrains from name-calling or other petty tactics of persuasion like stereotyping, ad hominem, ad baculum and others. Feature writing bears a set of loosely rules in the use of the language, that is, the writer may expound the idea by using creative language. In contrast, editorial writing is direct to the point and yields a serious tone. It offers alternative solutions. One prime function of editorials is to effectuate change in others’ beliefs and stands. The editorial does this by offering a suggestion to remedy the problem or issue being criticized. Anyone can gripe about a problem, but a good editorial should take a proactive approach to making the situation better by using constructive criticism and giving solutions. It proffers a solid and concise conclusion, Towards the end of the editorial often lies the powerfully summarized opinion. In other words, it gives the readers an unforgettable punch that they can live by. Functions of Editorial 1 Explain or interpret. Editors often use editorials to explain the way the newspaper covered a sensitive or controversial subject. In a school setting, the publication may explain new school rules or a particular student body effort like a fund-drive- Criticize. As discussed, editorials constructively criticize actions, decisions 0 situations while providing solutions to the problem identified. The purpose doing so is to get readers to see the problem, not the solution, Persuade. An editorial primarily aims at driving the readers to crusade with the paper’s stand. Take note that in the first chapters of this book, journalism is viewed to effectuate change. Hence, the paper’s task, being in the realm of journalism, i§ to encourage others to take a specific positive action. Praise. Editorials are also used to commend people and organizations for havité contributed something to champion progress, development and peace. It context of a campus paper, editorials may praise the initiative of the etadent bod! to raise funds for the erection of a new dormitory, Petar acert 1ypes of Editorial itorial of Interpretation, The main aj Laisa 1, Editorial of Interp he main aim of this editorial j ini proper perspective. The paper may take a neutral inn i the ut the news in its may give the responsibility of choosing a side to the readers th, nities issue and ves, 2, Editorial of Criticism. By criticism, it means faults in a situation or in an issue mentioned in a by defining the problem, examining the evid suggesting a solution. . that the editorial points out the news. It Uses a scientific method lence available and then, perhaps 3, Editorial of Argumentation or Persuasion. This type of editorial is the most common type being used in the dailies. Following the principles of argumentation and debate, this type of editorial takes a stand in a controversial issue and tries to convince the reader to adopt this stand. . Editorial of Commendation or Tribute, Editorials may be used to praise a worthy deed done by a person or by an institution, thus this type of editorial. The paper should qualify the tribute and therefore see that such contribution impacts on the lives of the reading public or the academic community. 5, Editorial of Entertainment. Some editorials also discuss issues lightly but often have a serious point gently and subtly suggested and sometimes satirically. . Editorial of Crusade. This editorial usually endorses a thought or course of action. It promotes a concept, an idea or an advocacy. This is also called a campaign editorial. . Editorial liners. These are short, witty paragraphs, either serious or light. Example Love is looking up to find comfort in mother s smile. Its running and kissing father’s hands to deserve his package. It's thinking and dreaming about a loved one day and night, It's doing things to please the other: It's answering and writing love letters on perfumed paper. Its crying and brooding over careless words. It’s rejoicing and walking on clouds on hearing sweet things. It's loving happily day by day. : Etitorial Structure An editorial is similar to an essay that focuses on a specific issue or topic, offers a thesis and provides evidence and supporting arguments io conve its ae The me clearly identifies the topic; the introductory statement ine ne les a . writer : view a the ‘ssue; the body provides supporting evidence and examples; Hg the sone et restates writer’s view and provides 4 final appeal for the reader with agree to that view. eee Ewe‘- CY cerrusjoussacien wine ea Duties of an Editorial Writer ; As stated, it is not necessary that chief editors wrt ' choice of the board to do so, he/she must remember that he/she should: 1. present facts honestly and fully; ite the editorial. Whoever tr the 2. draw objective conclusions from the stated facts, basing them upon the Weight o¢ evidence and upon his/her considered concept of the greatest good; 3. never be motivated by personal interest, nor use his/her influence to seek Speci favors for himself/herself or for others. realize that he is not infallible; va regularly review his/her own conclusions in the light of all obtainable information, 6. have the courage of well-founded conviction and democratic philosophy of jy and 7. support his colleagues in their adherence to highest standards of profession integrity, Crafting the Editorial: Suggestions for Students 1. Planning the Editorial a. Decide what issue you will write about and clearly define the issue. b. Consider who your intended audience will be (for example, it may be the general readership or it may be directed at those who hold a particular view that may or may not already have been expressed in the media or other public forum). ¢. Brainstorm a variety of strategies you can use to gain reader suppot for your view on the issue. These might include acknowledgment of the reader’s current viewpoint, listing benefits of the view you are promoting, providing reliable evidences and using sound reasoning. 4. Develop logical and ethical arguments; avoid purely emotional rhetoit Remember, you are not a priest to moralize the issue and just mainly at the emotion. ¢. Conduct necessary research both to gather information about the audien? you are writing for and to collect evidence, examples and support for te view you are promoting. f. Develop an outline to follow before you begin writing, 2. Writing the Editorial a. Follow the pattern and style of editorial writing, In most editorial opinion of the writer is given near the beginning, followed by supP® evidence and reasoning. This is called the direct approach, noe eee theSevrasounnauisn wihinyurnah MWY b. The first person plural voice (we, our) is most common in tera Fj ‘aia’ ci edi and is appropriate in establishing the credibility of the bo a c. State your opinion briefly in the fashion ofa thesis statement, Remember to explain the issue objectively as a reporter would and tell why this situation is important, d. Give opposing viewpoint first with its quotations and facts. Then, refute (reject) the other side and develop your case using facts, details, figures, quotations. Pick apart the other side’s logic. a_— e. Concede a point of the opposition — they must have some good points you can acknowledge that would make you look rational. f. Repeat key phrases to reinforce an idea into the reader’s minds. g. Give a realistic solution(s) to the problem that goes beyond common knowledge. Encourage critical thinking and proactive reaction. h. Wrap it up in a concluding punch that restates your opening remark (thesis statement). i, Keep it to 300-500 words (for beginners like you) and make every word count. j. Develop a strong introductory statement to capture the reader’s attention and to state your opinion. Use a logical sequence for presenting your arguments, and an effective conclusion to maximize the impact on the reader. Editorial Writing: A Sample Structure 1. Start with the news peg with an objective explanation of theissue or controversy. The editorial lead, like in the news story, is the showcase of the write- it is not considered the heart of the story like in the news. The first up. However, ry like ‘Anews peg is a brief statement about the paragraph is usually called the news peg. Ane news event or issue upon which the editorial is based. Included in the first paragraph is your stand or your reaction. Such reaction should be clear and concise. For instance, you tell right away if you agree or are posed by the Supreme Student Government or the Student against the new rule imy Council. Give your position at once in the first or second paragraph whether you your organization. « opt to continue the project of 2. Present your opposition first. i i i iewpoints. Identify :the peopl iter, you disagree with, these viewpoints. € people (epecisiclyt those who eppose you). Use facts and quotations to state objectively FU ae eoeA CAMPUS JOURNALISM within your rach their opinions. You may opt to give nothing in refuting a weak position. 3. Directly refute the opposition’s beliefs. : ; You can begin your article with transition. Pal ia efi Pets and ot from people who support your position. Concede a Vi is p it a eo ion Whig, will make you appear rational, one who has considered a ip . strong position of the opposition. You gy, in 4. Give other original reasons or analogies In defense of your position, give reas a literary or cultural allusion that lends to your ¢ ons from strong to strongest order, Use redibility and perceived intelligence, 5. Conclude with some punch. Give solutions to the problem or challenge the reader to be informed. 4 quotation can be effective, especially if from @ respected source. A rhetorical question can be an effective concluder as well (example: If the government does not defend the interests of children, who will?).. Some Techniques in Beginning the Editorial Editorials are likened to a feature story whose beginning statement arrests the interest of the readers. Remember that the introduction must contain enough “sparks” to urge the readers to read the whole article. A flat, dull and dragging lead will readily tum readers away. It does not necessarily have to follow the traditional five W’s and one H. The editorial writer has more freedom to display his/hercreativity than the news writer in the writing of the lead. 1. Emphatic statement or maxim Example: Life is unfair, but life is what we live for. 2. Astriking statement about the to, Example: Zero-crime rate. Peaceful. Safe. These are just some of the epithets attached to Batanes province. 3. Aquotation Example: “Many are called, but few are chosen,” so the Bible tells. 4. Narration Example: The 254 of April markedaseemingly job interview of the Presidentiabl@ as they engaged in the third and last round of debate in Pangasi™™ ee eRe5, Anorder Example: Stop media killings! 6. Aquestion Example: Do you still renember when Rodrigo Duterte vowed to clean the country’s criminality in three to six months? 7. Poetic Example: ‘As the election nears, many Filipinos are still like small boats, tossed by the wind, yet innocent that half a kilometer away is a waterfall that may wallow them down to perpetual poverty. They need to say no to vote buying. 8. Prophecy Example: If we do not listen to the cry of Mother Earth, we will wake up one morning wishing to live in Jupiter and Saturn. 9. Reaction Example: Never did we see the Student Cow amending the student manual. uncil dip its finger in the issue of 10. Analogy Example: Like a stern bowl cleaner, Council is trying to clean. up the con the newly elected president of the Student troversies attached to the organization. Some Techniques in Ending the Editorial As discussed, the last paragraph shoul should encourage them to act on an urgent issue, t to persuade them to approve your position. In doing 5°, like: id give a punch to the readers. This part sue, to take part in the call for a change or you may use some techniques 1. Proverb Example: People Took up to the home of the Ivatans as an honest and safe haven, We must then prove that “first impression is lasting.” "AWarktext for Journalist Wannaboes In the Cin 332. Quotation it from Will Durant who Sai pxample g, let us take 7 If we think that education is expensi® A NT ignorance,” Da You want to syy “Education is a progressive discover? of ignorant? 3. Advice Example; ers dressup and Ot. We should start changing our system. Some Techniques in Persuasion ; Editorial writers should master the craft of persuasive language to convince others to agree with the publication’s facts, to share its values, to accept its argument and conclusions and to adopt its way of thinking, There are many different ways fo persuade people. Here are some of the common techniques: 1. Appeals. One persuasive technique is appealing to the audience's emotions, fears, need to protect their family, desire to fit in to be accepted, desire to protect animals and the environment, pride in our country and others. 2. Evidence. Using evidence is very persuasive as it makes the reader see the editorial writer as knowledgeable, thus, the argument is more logical or reliable. One example of showing evidence is by providing statistics, expert opinions, research findings and anecdotal evidence. Example: The latest study shows that 46.9% of women students marry at the age of 15-19. (statistics) Mr. Juan Pakleb, SSG president, revealed that the program aims only to generate funds. (statement from authority) According to UP Population Analysts, the prime cause o ion is tel ” over ulation is. (statement from authorities) _ of aver, pop 3. Attacks. Attacks on opposing views or the people who hold them can persuade the readers by portraying views and beliefs which are contrary to the editorial board's contrition as foolish, dangerous, uncaring or deceitful. Using humor to make fun o! these views can be particular! , sited, r ft if overdone. Particularly persuasive. Note: it can offend or alienate audience 4. Rhetorical Questions, These are questions that asked for effect only. They engage the readers a1 do not require an answer. They # ind encourage them to consideraN , Cause and Effect. Arguments may claim that there is acaus 7. Analogy. This is a form of reasoning which com . Hyperbole. The use of hyperb issue and accept the editorial board's answer or imply that the that anyone who disagrees is foolish. answer is so obvious Example: Do we want that we will only be the higher learning institution i does not change its opening of classes? ‘on in the country which 'se-and-effect relationship when really there is just a relationship, and other factors should be considered, sidered, Connotations. The connotation is the emotional word, Persuasive editorial writers often choose t connotation suits their purpose. For example, “Kill” and ‘ , ind “Slaughter” b the same thing, but the word “slaughter” has a different Scuaete to eee it causes the readers to imagine that the act was particularly horrific. Another are words like “health issue” vs, “health crisis” and “terrorist” vs, “freedom fighter.” 1 meaning associated with the their words carefully so that the f pares one thing with another in order to make a particular point. : Example: School is like a prison, and students are like prisoners. Generalizations. Make sweeping statements about a whole group, based on only one or two members of that group. These can be persuasive if the readers believe the generalization is appropriate but can also undermine argument if they do not. For example, a teacher might see one or two teenagers cheating in class Sampaguita, and write a letter to the editor claiming all students in class Sampaguita are cheaters and cannot be trusted. Humor. The use of humor, such as puns, irony, sarcasm, satire and jokes can be persuasive by dismissing opposing views, providing a more engaging and friendly tone, and sway an audience by having them enter into the joke. Example: “Totally Artraged’ as a pun on ‘Totally Outraged” when talking about controversial art. A writer may use “Malice in Wonderland” as a pun on “Alice in Wonderland regarding some malicious issues in school. words and phrases the author can reinforce an iti ting letters, A i Repetition. By repeating f view being made stays in the readers’ mind. argument and ensure that the point o Example: student manual, Now is the time to arrange the is the th the etch Now ts the tine to Gard “fr student development. Yes, now is the ime. students’ system. Now is the time. ‘ole emphasizes points by exaggerating. It can be used to mock opposing opinions,.as a shock-tactics technique or an appeal to fears, 0 Wannabes in the Campus komtcomes the President, every Fj Example: f : ‘ id that when he bec One presidential candidate sai ind background marred by corruption ‘nq will eat three times. Yes, with his record a Dee thas Hes dies three ti ilipino might just eat plunder cases, every Filipino mig) ; repetition of initial consonant sounds (alliteration) 12, Alliteration and Assonance. The major points and makes them mot or vowel sounds (assonance) adds emphasis to memorable. : 13, Imagery and Figurative Language. The use of few ene 2 empha and simile can paint a word picture for audience, making the p ay appeal to emotions. They can also make the editorial writer appear sophisticated well spoken. Letters to the editor They may be in response to something the newspaper has printed in an earlier issue, or they may be in response to something going on in the school or local community that is causing some concern. Sometimes the letter will prompt the editorial staff to write a response if there is some sort of misunderstanding of facts. However, in most cases, the letter writer should be given the opportunity to state his/her opinion without comment from the staff, even if the letter criticizes something that the newspaper has done. The newspaper has had its say; now it is the readers’ turn. When readers submit letters, it is a healthy sign for the newspaper. That shows they are actually reading the paper and are using the op-ed pages as they should be used—as a public forum. If a controversy is stirred because of what appears in the paper, that, too, is a healthy sign. That shows that the newspaper is causing readers to think and to get involved. Sample Editorial with Analysis Vandals The walls of Mavuyuk State College have a new clean. Whether they retain their present state students. coat of paint and are presently of cleanliness depends almost entirely on the The first spots appeared as a result of negligent stud i nd : lent le ip walls a seraping the soles of their shoes on them. Some students have iss eke cesta delight in making long pencil scrawis on the walls as they go 10 classes The Student Government Council revealed that 6 out ae ‘tten with unnecessary statements. What will our visitors say? 10 buildings are writte According to an observant parent, MSCians, more than any oth yp of studen's er grou ESe Snir bull ; abuse their buildings. This report, whether true or otherwise, should serve as a challenge. Will the walls remain clean? Analysis of the Editorial 1. First paragraph ____ The first sentence talks abs while the next sentence gives the the wall’s paintings depends on th 2. The Body Paragraphs out the news peg or the introduction of the issue Position of the paper. That is, the cleanliness of fe behavior of the students. The second paragraph talks about the evidence about the negligence of students in taking care of the newly painted buildings. On the other hand, the third Paragraph employs persuasive techniques, such as presenting statistics from authorities and asking of a rhetorical question, Another evidence emanates from the fourth paragraph by quoting the remark of a parent. This is effective, too, because there is a follow-up sentence that insinuates a challenge to the readers. 3.° Conclusion As discussed above, editorial endings should be short, witty and simple such that they can propel a challenge to the students, In that way, the editorial writer just employed a question that makes the readers hanging, giving them the responsibility to act on their answers. Sample Editorials Wrong priority ” This is line of Lola Nidora in the alt “Sa tamang panahon.” This is a famous in the alltime Phenomenal “katy oe rye” aired from Mondays to Saturdays of a noomime show in a certain TV station, It is like a communicable disease that bas bingea rapidly across the slobe, infecting televisions and the social media as pe Ted lub has become so popular ‘hat it becomes the new tempting machinery for the students. id teachers as well, are influenced by isingly, most of us, students, an by the Aldub nd hee tonal shows. The group miss are full of #Aldubyou, *Maaldenkita, #Pabebewave etc. We admire Alden Riel eel Maine Mendoza and tons Nido en id out of the kalyeserye. We love to repea! ‘he ‘@0ber about the newest oc both tend is inscribed with AUB oF pasties. We ane ak tu in the Campus 33 ‘gle of the story. We love to collect st oo a a roe!