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YouTube Automation Guide by Players Prep

A comprehensive step-by-step guide on how to build and maintain an impressive profitable YouTube channel.

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jaffar
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0% found this document useful (0 votes)
503 views36 pages

YouTube Automation Guide by Players Prep

A comprehensive step-by-step guide on how to build and maintain an impressive profitable YouTube channel.

Uploaded by

jaffar
Copyright
© Public Domain
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 36

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Table of Contents
Introduction to YouTube Automation:..................................................................................... 4
Section 1: Starting a YouTube Channel .................................................................................. 4
Create a New Channel ......................................................................................................................4
Buying a Monetised Channel............................................................................................................5
Section 2: Selected a Niche ....................................................................................................... 6
Why is Niche Selection so Key?........................................................................................................6
What Makes a High CPM Niche? ....................................................................................................7
Other Languages ...............................................................................................................................8
Final Thoughts on Niches .................................................................................................................8
Section 3: Branding your Channel for Success....................................................................... 9
Setting up your channel ....................................................................................................................9
Logo/Banner.......................................................................................................................................9
Video Watermark ..............................................................................................................................9
Video Intro .......................................................................................................................................10
Video Outro......................................................................................................................................10
Section 4: Video Editing ......................................................................................................... 11
Video Idea/Topic..............................................................................................................................11
Video Type .......................................................................................................................................12
Using Copyrighted Content:...........................................................................................................12
Video Production Components ......................................................................................................13
Video Length ....................................................................................................................................13
Video Layout ....................................................................................................................................14
Teaser/Cliff-hanger: ........................................................................................................................15
Info:...................................................................................................................................................15
Conclusion/Outro: ...........................................................................................................................15
Section 5: Content creation (free or paid).............................................................................. 15
Free ...................................................................................................................................................16
Paid ...................................................................................................................................................17
Section 6: Thumbnails (free or paid) ..................................................................................... 20
Why are thumbnails so important? ...............................................................................................20
Table 1: Thumbnail Style Examples..............................................................................................21
Section 7: SEO/Viral technique ............................................................................................. 22
What will the SEO/Viral Technique do?.......................................................................................22
How to Find Trending Video Topics for your Niche ...................................................................23
Keyword Research ..........................................................................................................................23

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Research competition:.....................................................................................................................23
How to Increase Click-Through Rate (CTR)................................................................................24
Highly Clickable Titles with SEO ..................................................................................................24
Table 2: Creating Clickable Titles from Search ...........................................................................24
Optimised Descriptions ...................................................................................................................25
The Right Way to Use Tags ............................................................................................................26
How to Speed Up Views from the Browse Feature ......................................................................26
Section 8: YouTube Channel Gameplan................................................................................ 27
Section 9: Taking your channel to the next stage.................................................................. 28
Section 10: Shorts ................................................................................................................... 29
Shorts Title .......................................................................................................................................29
Finding shorts content.....................................................................................................................29
Monetizing Shorts............................................................................................................................30
Community posting .........................................................................................................................30
Affiliate marketing ..........................................................................................................................30
Section 11: Case Studies ......................................................................................................... 30

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Introduction to YouTube Automation:

The YouTube Mindset:


Although some have managed to make more than £10,000 during the first
month of starting a YouTube channel, this is not the norm. Therefore, if you
are expecting immediate financial windfall from creating content for YouTube,
reconsider your plan - it's certainly not for the faint-hearted! But don't be put
off by this; with dedication and understanding how to use its potentials
correctly, having a successful career on YouTube can become highly rewarding
in due time.

If you're aiming for success, stay committed and publish content regularly.
Don't fret if your channel doesn't grow popular instantly - it might take a
while, so focus on creating compelling material that viewers will love to watch.
In my opinion, this is the key component of becoming a successful YouTube
creator! If you can consistently create content that viewers watch for extended
periods of time, YouTube will begin to prefer your videos as they are likely to
keep users engaged on the platform. This is precisely what the website wants
and needs - if you're able give it to them, then success awaits!

Now let's dive into how one can build a successful channel.

Section 1: Starting a YouTube Channel


If you want to start making money on YouTube, the very first step is to create
a channel and monetize it. This may sound like an easy task, but there are two
primary strategies you can use:

Create a New Channel


Embarking on a brand new YouTube channel may seem daunting, but you
don't have to worry. Here are all the things that you'll need in order to start
monetizing your channel and collecting revenue from ads if you're just starting
out!
- 1000 Subscribers
- 4000 Hours of watch time

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While the tips in this handbook will help to expand your channel and meet
monetization goals, it may take a while. Even if you do everything right from
day one, organic growth won't be achieved overnight. If creating content is a
passion project of yours that isn't driven by urgency to commercialize
immediately, taking the long route can prove an enriching learning experience
along the way. Remember - success doesn't come instantaneously!

Once you have reached 1000 subscribers and 4000 hours of watch time, it's
almost time to apply for monetization - the waiting period is usually within a
month but may vary. So get ready to start earning!

Buying a Monetised Channel


If you're eager to jumpstart your journey and have the means, I recommend
investing in a monetized channel. These channels come with 1000 subscribers
as well as 4000 hours of viewing time, so that you can get paid for your
content and start reaping the rewards immediately!
Before you contemplate buying a YouTube channel, it is essential to be aware
of the potential risks. Even though technically legal, trading channels on
YouTube violates its terms of service and could result in your account being
removed if discovered by their team. Therefore, make sure that when
purchasing a channel you are convinced that all previous owners have been
fully compliant with YouTube's regulations.
Establishing how YouTube discerns purchased channels is a complex concept,
yet one factor to inspect is the IP addresses of both the buyer and yourself. If
an IP address from across the world utilizes your channel in alternating
locations on a daily basis, it may hint to Youtube that their Terms of Services
have been violated.

Purchasing a YouTube channel may sound like an expedient way to monetize,


but it can be riddled with red flags. For example, if the channel has amassed
plenty of subscribers yet hasn't been able to generate any revenue, you should
think twice before committing or else risk being left in the lurch with nothing
but strikes and copyright accusations. Don't let yourself get fooled by high
subscriber numbers - remember that your ultimate goal is success through
monetization!

Don't forget to reflect upon whether the channel you intend on purchasing
has a prominent persona. Subscribers may be dedicated to that person and/or
the content they offer, so if you modify the branding, face and material of this

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channel it could alienate them as well as prompt YouTube into believing this
was an acquired channel.

Despite its risks, I still suggest securing a pre-monetised channel if you want to
reap the full rewards of building your channel early. For knowledgeable
customers who keep an eye out for red flags, this might be a smart investment
decision!

Section 2: Selected a Niche


Why is Niche Selection so Key?
When you've established your YouTube channel, selecting the perfect niche or
content specialization is essential. Deciding on a specific topic to focus on and
create videos about should be done with both enthusiasm and thoughtfulness:
make sure it's something that you enjoy talking about, but also consider
variables such as whether there are potential monetization opportunities
available in this particular field. That way, you can ensure success for your new
venture!

• How much are you making for every 1000 impressions? That's your Cost
per Mille or CPM. Your reach, level of engagement and geographical
location all play a part in influencing the amount you get paid through
this method.
• Evaluating a niche's competitiveness is essential; entering an
overcrowded market of the same content type can be less than ideal.
• When it comes to making money via your channel, the size of your
niche market will make a difference. Sponsored posts and other streams
of income depend on how large or small that market is!

Picking the right niche for you can often be a long, arduous process. You
might need to experiment with different topics until you land on one that
really speaks to your interests and keeps your attention. Below is my list of
suggested niches, to make it easier, I highlighted the niches with highest CPM
rates in red:

1: Horror
2: Movies
3: TV Shows
4: Tech

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5: Listing Facts
6: Celebrities
7: Top 10s
8: Top 20s
9: Scary Stories
10: Motivation
11: Business & Business Motivation 12: Finance
13: Crypto News
14: Health
15: Drama
16: Sports
17: Fitness & Fitness Motivation 18: Beauty
19: Meditation
20: Whiteboard Animations
21: Cars
22: Gaming & Gaming News
23: Science
24: Toy reviews
25: Make Money Online
26: Real estate
27: NFT’s
28: Luxury Channels
29 Storytelling
30: Aviation
31: History
32: ASMR sounds

What Makes a High CPM Niche?


YouTube CPM rates, or Cost Per Mille, differ based on the niche and target
audience. For tier 2 countries such as India, these costs can range from
approximately 20 cents to up to £5 depending upon the level of engagement
with users and their respective advertiser demand. Generally speaking, less
engaged audiences will experience lower YouTube CPMs than those that have
a substantial amount of advertiser demand.

Educational material tends to achieve the highest Cost Per Mille (CPM),
whereas entertainment gets less CPM. Companies target viewers that are most
likely to purchase their product, so finance and business related content can
get a CMP of up to £20 USD for every 1000 impressions!

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Other Languages
Unlock endless possibilities by crafting content in a variety of tongues! Think
about it - you can take English-language channels and recreate them with
other languages. To help make your decision, here's the top 25 nations ranked
according to YouTube views. With this information at hand, identify which
language could be the most beneficial for your business objectives.

Final Thoughts on Niches


The above niches provide a great base for you to begin with, yet there are
many more sub-niches worthy of exploration. Before starting your own
channel based on such a niche, it is essential that you conduct thorough
research into what may be in high demand. If any other topics strike your
interest and if you need some assistance or advice regarding them, feel free to
reach out to me directly via Instagram; I will gladly share my insights!

8
Section 3: Branding your Channel for Success
Setting up your channel
Ready to make a YouTube channel? Then you need to focus on branding. Sure,
it might seem like an extra task – but the advantages are worth it! You’ll get
more active subscribers, a better viewer-to-subscriber ratio and even
opportunities for brand partnerships or sponsorships. Plus, you can use your
channel as a shopfront too if you want!

But what should you do when creating your own unique brand? Concentrate
on four key elements: logos/banners, video watermarks; intros and outros.
When done right, this vital step will help ensure that viewers know who's
behind the videos they love - so click here now for a great guide to setting up
your new YouTube Channel in style!

Logo/Banner
Allow your audience to make an informed decision by creating a logo and
banner that are visible from the get-go. It's wise to keep it uncomplicated,
such as text with your channel name on a vibrant background for an elegant
look. That should be enough!

Designing a logo and banner for free is simpler than ever with graphic design
platforms like Canva!

Video Watermark
Enhancing your brand identity is effortless with a video watermark feature.
This tool allows you to place an image in the corner of your film, yet it's often
overlooked. You have multiple options when deciding how and when to
display the logo - at any point during or after the start of the movie,
throughout its entirety or selected parts only! With this unique function
available, why not take advantage?

When selecting a video watermark, you have some choices. Some folks like to
put an image of their subscribe button encourage viewers to sign up. For the
most effective results, I strongly recommend using your logo as a video
watermark; it ensures brand familiarity and helps distinguish unique content.

9
To provide further details on how to create one, here is a link that takes you to
an informative tutorial clip!

Video Intro
The introduction of your video is the third, and most optional portion. This
depends heavily on your platform choice as well as how much you've been
able to gain the trust of your intended viewers. You may be recognized for a
unique intro or if it's vital that you give background knowledge before diving
in; otherwise some choose to get straight into their content. No matter what
route taken, make sure not to lose sight of why people are watching in the
first place!

Crafting an effective introduction is essential for making a lasting impact on


your audience. Keep it succinct, no more than 50 words to avoid losing their
interest; plus, excessive time spent away from the video will negatively reflect
in your statistics. When writing my intros, I aim to make them engaging by
posing questions like "what," "why," and "how" or building tension with
suspenseful language - below are two simple examples of what you can do:

Variation 1 - Hi everyone and welcome to (channel name)! In this video, you'll


get a good look at the exciting topic of (video topic). Let's dive in!

Variation 2 – Get straight into the video without much introduction. Trend
Central does a great job at this.

Video Outro
Although the introduction is not mandatory, every video should end with an
outro. Keep it concise, just like a proper intro. Also make sure you include a
call to action in your conclusion; either asking them to "like," "comment," or
subscribe" to your videos and/or suggesting they watch some of your other
content will be very effective. Additionally, if you have regular uploading
schedule tell them that they can expect something from you soon - this
technique creates anticipation and keeps viewers engaged!

No matter what you decide to do, ensure that your audience has a compelling
reason to stay engaged with your content. To give you an example of how this
can be accomplished, take the following simple outro:

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Outro Sample – Congratulations, you've reached the end of this video! If it
brought joy to your day and inspired a smile, don't forget to hit that subscribe
button for more amazing videos from (channel name). Many thanks for joining
us - we hope you enjoyed it.

Section 4: Video Editing


Selecting the right video format is essential to creating YouTube videos that
captivate viewers. In this module, I'll discuss five main elements:

• Video Idea
• Video Type
• Video Production Components
• Video Length
• Video Layout

Video Idea/Topic
To begin, it is vital to pick a video theme that will capture your target viewers'
attention. As you make your selection, ensure that the concept revolves
around your chosen niche and utilize the Venn diagram below as an
inspiration for possible topics. Make a list of all ideas that come to mind while
considering this chart - don't forget anything!

With a list of potential topics, now it's time to get into keyword research, so
you can evaluate whether there is any demand for them. Higher popularity
and search volume mean better chances that your video will be seen by
organic traffic sources. To maximize the possibility of gaining more viewers on
your channel, make sure to select a topic with high search potential! Search
views are essential in order to help jump start viewership on your channel and
see success quickly.
Topics your an
expert on.

Video sweet
Problems
Relevent to spot
your target
your product
audience are
or service
facing

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Video Type
For the most part I think the most effective video type for YouTube
automation has been voiceover videos over laid with stock footage. Here are
some of the advantages to this type of video:

• Creates high viewer engagement due to the constant switching between


quality stock footage
• Can be fully outsourced
• Cost-effective
• Can be made by yourself if you are on a budget

Using Copyrighted Content:


Despite the fact that there are thousands of channels boasting millions of
subscribers, using copyrighted material without permission is still a legitimate
risk. Instructional or entertainment videos utilizing content from YouTube,
Reddit, Twitter, Instagram and other sites can be used however; you're
opening yourself up to potentially receiving copyright strikes if not done
properly.

To avoid these risks, below are a few of the things I like to do if I use
copyrighted material:

• Ensure no more than 15 seconds of copyrighted material is used.


• For all videos, make sure to include source credit in the corner.
• Make sure to include an email address in the video description for
anyone wishing to inquire about copyright issues.

At times, all people seek is credit for the clips they have provided. Additionally,
there may be times when folks also need remuneration. Usually though,
individuals do not monitor who has used their videos. Despite this situation,
you ought to always make an effort to fulfil any demands that those whose
visuals are incorporated in your film might possess (or alternatively delete
them from your movie) previous to them taking action versus your account.

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Video Production Components
I've listed out all the components you'll need to create your videos below. In
the following lesson, I will explain how to best procure these resources (free or
paid), but it's smart to begin considering them and devising a budget now!
- A video script/outline
- Sound equipment/A voice over of your script
- Editing Software/An editor to add stock footage to your voice over
- A camera/screen recorder (*Only if you plan to collect your own footage, not
necessary
for YouTube Automation)

It is essential to remember that the value of each component in production


will vary depending on the type and format of video you're creating. Let's
Plays, for instance, often don't require a script unless there is post-game
commentary intended. On the other hand, if you are making explainer videos
with stock footage and employing a voice over artist as well as video editor
then your need for sound equipment or cameras can be eliminated altogether!
This highlights just how important it is to consider exactly what genre of
content you intend to make before beginning any project!

This article will focus on YouTube automation and how to successfully achieve
these various components for the types of films that are easier to automate.
Therefore, I won't be discussing camera selection in great detail since
recording your own material would take up a lot of time which is not
necessary for many of these kinds of movies.

Video Length
When you're creating a successful video for YouTube, it's important to think
about the length of your video. It typically falls into one of three categories:
short-form videos, mid-length videos and long-form videos. Let me tell you
more about each option so that you can decide which is best for content
needs.

0:05 – 1:00 Minute Videos


Shorts are the name given to these videos. Short videos have always existed,
but they have proven to be challenging to monetize efficiently in the past.
Only in 2020, when YouTube Shorts was launched, did this form of video begin
to show more promise in terms of financial gain. If you want to learn more

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about shorts, proceed to module 10 because this is still a relatively new
phenomenon in the world of YouTube. Shorts are not covered in Module 4 at
this time.

4:00 – 6:00 Minute Videos


- Positive: Cost-saving or time-efficient – take your pick!
- Positive: Enable you to upload greater amounts of content
- Positive: Maximize your opportunities of going viral by increasing the
frequency of content creation.
- Positive: Your channel will benefit from a more rapid boost with additional
posts!
- Negative: No mid roll ads (advertisements in the middle of your video)

8:00 – 15:00 Minute Videos


- Positive: Maximize your ad revenue by running mid roll ads - a surefire way
to increase profit.
- Positive: YouTube has the capacity to favour longer videos when deciding
what content to feature.
- Positive: Prolonged Viewer Engagement
- Negative: With additional costs associated with production, creating this
project may be a more expensive undertaking.

You may have noticed that there isn't a section for videos exceeding 15
minutes in this guide. While longer videos can be profitable, the return on
investment (ROI) is often low due to expensive production costs and the
likelihood of losing viewers' attention. For these reasons, we chose not to
include lengthy video content as part of our YouTube automation advice.

If you are a beginner or have limited resources, I suggest beginning with films
that last 4-6 minutes. These types of videos will generate the most subscribers
and view time quickly at an economical cost. But if you want to make more
money through AdSense, aim for 8-15 minute long videos; they keep viewers
engaged while giving room for those valuable mid-roll advertisements!

Video Layout
As the final phase of creating YouTube videos, designing a consistent layout is
paramount. This can begin to be established during scriptwriting; however, it
will truly come together when you are in the editing process. To ensure
continuity throughout my channels' released videos, I always stick with one

14
uniform format - as seen below – which makes both my scriptwriters and
editors’ tasks simpler.

Teaser/Cliff-hanger:
Get your viewers pumped to watch the rest of the video with a cliff-hanger
about what's in store! Adding suspense will keep them on their toes and eager
to learn more.

Info:
In order to captivate and enthrall your audience, this script ought to be as
thrilling and stimulating as possible. Spice things up with interesting facts,
figures that make you think twice, or amusing jokes! Making a monotonous
script will just lead to an uninspiring video in the end.

Conclusion/Outro:
End your videos with a brief conclusion of around 30 seconds. Ask questions
that will make viewers think and engage, prompting them to share their
thoughts in the comments section beneath the video. Finally, sign off with an
outro!

Section 5: Content creation (free or paid)


Crafting a viral video is of the utmost importance, with watch time playing an
integral role. The longer people watch it, the more likely your film will take off
and achieve maximum success. Thus, my main focus when creating videos is to
produce premium content that captivates viewers' attention in order to make
them stick around until its end. Whenever I'm making a movie I always
contemplate if this piece has what it takes to go viral from another person's
perspective and snag millions of views down the line.

As I'm sure you understand, the competition on YouTube is getting fiercer


every day. To make sure my videos stand out from the crowd, I live by a simple
motto: quality over quantity. But how can this be accomplished? No matter
your budget - whether that's £0 or otherwise - here are my top three tips to
turn great ideas into outstanding content! Firstly, start with writing an
engaging script; secondly record it using a powerful voiceover; finally edit all
of these components to perfection! With these steps in place and some
dedication thrown in for good measure – success will soon follow!

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Free

Script: If you are working with limited funds, I suggest writing your own
scripts. This can be done in any software available to write at your disposal;
but since you have a Google account associated with YouTube, selecting
Google Docs is the best choice as it's both free and simple to use!

Voiceover: If you are low on funds, the best way to go is by recording your
own scripts. A phone mic will do, but I would encourage buying a Blue
Snowball microphone for extra quality output. Audacity software can be used
as well and it makes a world of difference when comparing sound clarity!

Edit: To embark on your video editing journey, you'll need two essential
components: footage and software. Filming your own videos can be a time-
consuming process, so I highly recommend leveraging stock footages instead!
Don't forget to check out the list of amazing free video editing tools as well as
accessible stock footage/music websites that I’ve included below for all your
needs.

Editors:
Shotcut – Best with low-end PC
DaVinci – Best with high-end PC with GPUKapwing
Apple iMovie – Best if you have a MAC

Stock Footage:
Pixabay
PexelsVidevo

Background Music:
No Copyright Music Vlog No Copyright music

Make sure to adhere to the instructions provided in YouTube videos


descriptions. Even if you're using royalty-free music/stock footage, it's still
essential that you acknowledge the origin of your content in your video
description - failure to do so may result in potential copyright issues.

(Paid) Inexpensive Alternative Editing Software I Highly Recommend:


WeVideo

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I strongly suggest WeVideo as the ultimate video editing software if you're
willing to invest a bit of money. With its impressive new feature, including an
integrated stock film library that allows you to simply drag and drop your
desired footage in, it will save you so much time while being effortless to use!

Paid
When it comes to YouTube automation, leveraging the expertise of
professionals is typically always advisable. I favor engaging content creators
from freelance websites like Fiverr and Upwork. In case you're interested in
using freelancers for other projects, here's a list of my go-to websites:

- Fiverr (10% off first order with our link)


- Upwork
- Freelancer
- Servicescape
- Guru
- Peopleperhour
Script writers, voice actors, video editors, and thumbnail designers are among
the freelancerswho will be needed to form a content team. The following are
the typical rates you can expect to pay freelancers.

• - £20 Per script


• - £10 Per Voice Over
• - £25 Per Video Editing
• - £2 Per Thumbnail
• - Overall Video cost = £57

The most expensive aspect of the content creation process is video editing
and script writing. It's crucial to realise that scripts may make or destroy a
video. One of the most essential criteria on YouTube is viewing time, thus
having an intriguing screenplay will encourage viewers to watch the video for
longer. Script writers are just as important as video editors, so don't skimp on
them.

Here are some simple templates I use when hiring content creators, feel free
to use the sametemplates. The yellow highlighted text is for you to
edit/change.

17
- Script Writer: Example Template

Hello,
We run a YouTube channel about (Enter Your Channel Niche)and we’re
lookingfor a LONG-TERM script writer who can help write original scripts for
our channel.

Are you looking for a long-term opportunity to write compelling scripts? We


are searching for someone to join our team who is capable of writing original,
copyright free content that will pass Copyscape 100%. Each script should be at
least 1800 words.

If interested, please let me know and I'll provide samples of the types of videos
we need created. Additionally, if you've ever written YouTube video scripts in
the past feel free to attach any relevant samples with your inquiry.

To ensure that you have read this entire message, please include the word
'gym' at the start of your application. Additionally, I would appreciate if you
included examples and estimated costs for every script delivered. I'm excited
to possibly collaborate with you soon!

- Video Editor: Example Template

Hello,

We are searching for an experienced video editor to team up with us on a


long-term basis and help bring our YouTube channel's vision alive. If this is
something that interests you, we would love to hear from you!

You will need to source the video footage from Stock free video sites and
YouTube to RECUT into these videos. Examples to emulate: (YouTube Video
Examples)

For this project, you will be tasked with finding and downloading video clips to
edit into the already composed voiceover. In order for the video to flow as
seamlessly as possible, it is essential that smooth transitions are applied
between sequences; along with text on screen and subscribe prompts overlaid

18
throughout. The final product should last approximately (length) minutes in
total length.

We are looking for an editor who is skilled in producing captivating, fast-


paced videos that pair visuals with the accompanying voiceover. This requires
seamlessly integrating images and clips which reflect a clear understanding of
the content being discussed.

To show that you've read this, please include the word 'gym' at the start of
your application. Additionally, it would be great if you provided examples and
an estimate for cost per video delivered. I'm excited to potentially collaborate
with you!

- Voiceover Artist: Example Template

Hello,

We run a YouTube channel about (Enter Your Channel Niche)and we’re


looking for a LONG-TERM voice actor for our channel.

We will provide you the script, and expect your voice to be heard as our
brand's ambassador. This requires impeccable enunciation, clarity, flexibility in
pacing and changing tones depending on the emotion of the video.

We are looking for someone who can create a lasting emotional connection
with us through their rhythm & sound- that's why we would like samples from
previous works done by yourself if interested. With this opportunity comes
long term collaboration!

To ensure that you have read this entire message, please include the word
'gym' in your application. It would also be helpful if you could supply
examples and give an estimate of the cost per delivered video. I am excited to
potentially collaborate with you!

19
Section 6: Thumbnails (free or paid)
Why are thumbnails so important?
Your video’s thumbnail is its gateway. To increase impressions click-through
rate (CTR), your thumbnail must be striking, inviting, and pertinent to the
content of your video. It should stand out from all the other thumbnails vying
for attention and urge viewers to tap on it! Most viral videos typically have a
minimal CTR of 10%, however due to increased exposure this number can
drop over time; therefore it's essential that you strive for the highest possible
CTR.

Looking for a way to boost CTR? Keep an eye out for my secret tactic in the
upcoming module! For now, here are some cost-effective tips and tricks I
recommend to create compelling thumbnails:

Free
Generate vibrant thumbnails with Canva.com or Picmaker.com! Both provide
free templates to make attractive thumbnails, and you can even design your
own from the ground up if desired. Bear in mind copyright regulations when
creating these images - ensure that they are "transformative" by adding text,
shifting their orientation, or including additional elements on top of them for
protection against infringement claims.

For an effortless way to download a YouTube thumbnail, look no further than


youtubethumbnaildownloaderonline.com. It only takes seconds: simply paste
the video link and you're ready to go! Just remember to modify the
thumbnails in order prevent any copyright issues.

If you're looking for an efficient and cost-free solution to edit your thumbnails,
Photoshop Online is the perfect tool. Otherwise, if this will become a regular
activity of yours, then getting a Photoshop license may be the wiser choice.
Check out https://www.onlinephotosoft.com/ to explore all your options!

Paid
When searching for a talented thumbnail artist, many people turn to Fiverr or
Upwork. You can expect an influx of applications when you post an open job
position; however, it is essential to note that the quality may differ between

20
freelancers. To ensure your needs are met, ask each applicant to showcase
their portfolio and produce a sample thumbnail. This will aid you in making
the most suitable selection among all applicants!

Table 1 below showcases some of my most successful and highest click-


through rate thumbnail samples. I've also outlined the key variables that
contribute to their high CTR.

Table 1: Thumbnail Style Examples

Text Thumbnails This thumbnail


captures the
emotion of the
video perfectly.
The viewer can
easily understand
what to expect in
the clip through
just a few words.

Split Screen These thumbnails


Thumbnails are great for
creating suspense
and eliciting
surprise. By
linking images
together, you can
give your work a
much deeper
meaning that will
really captivate
viewers.

Full Screen These types of


Thumbnails photos are usually
sourced from the
internet and then
tweaked to make
them look even

21
more impressive.
Not only do they
stand out, but
they're also easy
to create!

Besides animated thumbnails, there are numerous other options available; yet
these may be hard to create and costly to hire professionals for.

I suggest selecting one style and standing by it - this could make thumbnails a
signature part of your brand. Your videos will be more recognizable to viewers
if you stay consistent. While two styles, such as split screen and fullscreen
thumbnails can co-exist nicely, mixing multiple thumbnail types across
different media might cause CTR rates to fall. Why? Because people become
familiar with your content when they see it often; any abnormal changes may
seem strange or unfamiliar in comparison.

Section 7: SEO/Viral technique


Whether you are just starting out with zero subscribers or already have
millions, the following SEO/Viral technique has been developed to help your
channel grow!

What will the SEO/Viral Technique do?


This SEO/viral approach is designed to help you discover the correct video
topics for ranking higher on search pages, obtaining views without any
subscribers, breaking into the complex YouTube algorithm and beginning to
gain traction from browse features. Additionally, it enables you to mix search
terms as well as viral expressions in your titles. This method relies on several
elements listed below:
- How to find video topics for your niche - Keyword research
- How to increase CTR
- Highly clickable titles with SEO
- Optimised descriptions

22
- The right way to use tags
- How to Speed Up Views from the Browse Feature

How to Find Trending Video Topics for your Niche


For discovering popular video topics, I strongly suggest utilizing this approach:
Step 1: Type your niche or broad video topic in the YouTube search bar.
Step 2: To easily find the most relevant videos, search using “relevance” as
your criteria. Then, to narrow down results even further and ensure that you
are viewing only recent content – sort by either "this week" or "this month." It
is recommended to test both for optimal accuracy!
Step 3: Put together a list of trending video topics from other channels that
you can use for inspiration to create your own unique videos.
Step 4: Reflect on which components of the video could be improved. Could
you make any alterations to the thumbnail or title to increase your click-
through rate? Consider different solutions and strive for excellence!
Step 5: Stay informed of your competitor's latest content by subscribing to
relevant channels in the same niche. Observe what is gaining traction, and
which posts are not doing as well - take note on how you can improve upon
them!

Keyword Research
If you're a nascent YouTuber hoping to rank for a keyword already targeted by
an established channel with hundreds of thousands of subscribers, it's unlikely
that success will be achieved. YouTube favours larger channels and their
algorithms, so in order to even the playing field and improve chances at
ranking high on search engine result pages (SERPs), focus attention towards
refining video subjects into specific areas people are looking for solutions or
answers. Take some time conducting research; input related topics into
Google or YouTube search fields and determine which keywords present low-
competition opportunities not typically employed by bigger networks.

Research competition:
Pinpointing the correct keywords for your video is essential, but it's just as
important to evaluate their strength. Tubebuddy should be utilized here,
offering a step-by-step guide that will ensure you pick the optimal set of
words possible. By following these steps and selecting more impactful search
terms, your content has the potential reach its fullest potential!

23
1. Make sure to install the Tube Buddy extension on your browser, and I
urge you to get the Pro plan - it's £9 a month! After that, just check out
the Explore Keywords feature and start boosting up your YouTube
channel.
2. Carefully type in your keywords and make sure to select only those with
a keyword difficulty score of 60 or above.
3. To boost your visibility, make sure to incorporate these essential
keywords into your tags.

How to Increase Click-Through Rate (CTR)


Maximizing click-through rate (CTR) is critical. I find that thumbnail switching
can be a useful strategy in such situations. When producing videos, you may
want to provide three thumbnails for viewers to choose from. If one of the
thumbnails fails to generate enough clicks within 12 hours, then it's time take
another look and decide if any alteration should happen.

If you suspect your thumbnail is the culprit, test out a different one! That's
what A/B testing is for. However, it's essential to get this aspect right as even
an attractive thumbnail cannot do much if YouTube isn't promoting your video
to its intended audience. So before randomly substituting thumbnails just
because of changing them, take some time and consider whether doing so
would really be beneficial or not.

Highly Clickable Titles with SEO


To maximize your CTR, it's important to integrate viral components into your
title. According to YouTube itself:

“An artfully constructed title is the key to success in video marketing - it


can be the difference between a person giving your content their
attention or passing right over it.”
For example, let’s consider some search terms and clickable title options for
videos about the famed tech entrepreneur, Elon Musk.

Table 2: Creating Clickable Titles from Search

Search Term Clickable Title

24
Tesla Cybertruck Is Genius, And
Elon musk cybertruck
Here’s Why

Tesla Cybertruck 2021: Insane


Elon musk cybertruck
Updates REVEALED!

THIS WILL GIVE YOU GOOSEBUMPS


Elon musk motivation – Elon Musk Motivational Video

Why Elon Musk Lives In a £50,000


Elon musk House
House

As evidenced, each title generates anticipation and provokes viewers to watch


the video. Stimulating your audience's interest is essential - you want them to
say "This doesn't seem real" or "he wouldn't do that, would he?"; this kind of
reaction will make people curious about what happens next and improve the
CTR significantly.

Optimised Descriptions
Once you have put together your video title, you can work on your video
description! Here is a step-by-step process for creating an effective
description:

Step 1: To create a successful video about your topic, build an inventory of 5-


10 relevant words and key phrases. If you can't think of any, use the helpful
"video tags" method outlined below. To help inspire you, here are some
potential keywords to feature in a Cybertruck video:

- CyberTruck
- CyberTruck features
- All-electric pickup truck
- EV trucks
- Tesla CyberTruck

Step 2:At the top of your video description, include your title to aid in
YouTube ranking. Then use 5-10 words and write out a persuasive description
for maximum viewer engagement. For example, when promoting the Tesla

25
Cybertruck launch event: "Witness Elon Musk's historic reveal of Tesla’s cutting
edge Cybertruck – be among the first to experience this revolutionary EV!"
Description: (Example from an existing video with some changes)
The time has come for a revolutionary, groundbreaking vehicle: the 2021 Tesla
Cybertruck! This angular all-electric pickup truck made quite an impact when it
was released in November of 2019. It's obvious that this EV truck is designed
to be one of the best on the market right now and into the future with its
stunning glass features, sophisticated interior design, supreme range
capabilities, and remarkable towing power. Let me take you through why I
believe that Tesla's Cybertruck is such a genius idea.

The Right Way to Use Tags


Although tags are not as crucial for SEO as a title and description, they should
still be given some thought. I suggest taking the following steps to collect
your tags:

Step 1: At TubeBuddy, you can generate a comprehensive list of potential tags


for your videos by using the Keyword Explorer tool located on the lower-right
corner.
Step 2: Carefully select 10-20 tags that best suit your video from the list of
potential tags.
Step 3: Supplement the 5-10 tags you used for your description with 10-20
additional tags from TubeBuddy.
Step 4:Congratulations! You now have a comprehensive list of 15-30 tags to
use in your video and make it even more successful.

How to Speed Up Views from the Browse Feature


Every YouTuber has the aspiration of getting their video featured on the
Browse section — this is when your material can truly start gaining a following
and recognition. To help maximize you chances, here are some tips to make
sure that your content gets noticed:

− Aim for a watch time of 50% or higher, that is 4 minutes in an 8-minute


video. This way your audience will be more engaged and stay longer with the
content you are providing them.
− Aim for a CTR above 10%

26
− Maximize your video content's reach by adding end screens to each clip,
allowing you to convert viewers from one piece of content into supporters for
the rest.

Construct compelling community posts to boost your content or enlist


experienced professionals to assist with the process. It's no secret that
YouTube favours channels which boast frequent and dynamic activity in their
community sections.

Section 8: YouTube Channel Gameplan


Before you make any judgements on a channel's performance, it is essential
that you watch at least 30 videos. This will give you the proper insight
necessary to decide what works and doesn't work. Results won't be immediate;
YouTube is largely an exploratory process where progress comes in small
steps. To ensure your channel keeps thriving, here are my core tips for every
stage of video publishing:

Videos 1-5: Module 7 is your go-to resource for constructing SEO and Viral
content that will reach the masses! Follow its steps to construct engaging,
sharable content.

Videos 6-20: After you have uploaded your first five videos, review them to
evaluate what is effective and what needs improvement. Analyse each video's
click-through rate (CTR) and watch time to determine how you can improve
these metrics for the upcoming ten videos. By doing so, you will be able to
adhere to SEO/viral content strategies while creating better quality clips.

Videos 21-30: To keep up the momentum, utilize the viral SEO/viral content
approach. After your channel gains some traction from the 10 videos you've
made so far, begin to employ more competitive keywords for higher ranking
and visibility amongst channels with greater subscribers and views - letting
more people discover your video!

27
Section 9: Taking your channel to the next
stage
After 30 videos, have you noticed that your channel is still not performing as
you had anticipated? If so, it could be time to rethink the niche and content.
It's possible that there isn't very large of an audience for the topic you chose
or perhaps the material hasn’t been able to compete with other channels in
same category resulting in less viewership.

Don't let this discourage you; stay determined to keep learning and
progressing. Go through module 7 again, and take a close look at your
channel to identify any potential gaps.

Before you upload any more videos past your first thirty, carefully examine
which ones have been the most successful on your channel. Then make sure to
abide by the '80/20 rule' - that is, post a viral video every fourth clip for
maximum impact.

A successful viral video is one that has surpassed all of your other videos on
the same channel. By inspecting these clips and pinpointing a similar format or
theme, you can double down and produce more content like this every fourth
video. This gives you room to explore new ideas while cashing in on the ones
that have already succeeded with viewers. If you want to propel your channel
forward, it's essential to incorporate content that works best for your
audience!

In the upcoming module, we'll take a close look at some case studies to see
how these channels employed all of the strategies outlined in this guide to
generate millions of views on monthly basis.

If you're looking to maximize your YouTube success, don't forget to keep an


eye on two of the most important metrics—click-through rate and watch time.

Consult your analytics to determine if a video is failing, and if so, make


necessary adjustments - like changing the thumbnail or enlisting the help of
an experienced content creator.

28
Section 10: Shorts
In this module, we'll explore how Shorts can be a powerful tool for driving
traffic to your channel and exponentially growing views. YouTube Shorts is an
incredible platform that allows you to upload videos with a maximum length
of 60 seconds—making it easy to create engaging content!

Shorts Title
- Captivate readers with a concise and memorable title. Ensure your headline
stands out from the crowd and is easily identifiable!
- When creating and uploading short videos, you may choose to include the
hashtag "#shorts" in your video title; however, this is not a requirement.
- For optimal results, create a content schedule that posts 3-5 shorts per day
on your channel. Posting too frequently can give off the wrong impression and
prevent YouTube from promoting it to relevant audiences.
- Video aspect ratio is a crucial factor when shooting films. Whether you're
creating HD content or aspiring to 4K quality, the perfect video aspect ratio for
shorts should be 1080 x 1920 and 2160 x 3840 respectively. Most of the time
shorts are viewed on phone therefore have a different aspect ratio.

Finding shorts content


If you want to upload short form content but don't have the time or resources
to create it from scratch, you can consider reusing existing content from tiktok,
YouTube, and Reddit. However be aware that if these videos are copyrighted
material, this could lead to your channel being shut down for copyright
violations. If this is a route you're considering taking then I strongly suggest
downloading without watermarks as an extra safety measure - simply Google
"tik tok downloader no watermark" and tons of results will pop up! This
method has become incredibly popular in recent years with many
simultaneously uploading on channels such as YouTube with success.

• Here is a great tool that you can use to download TikToks, just insert a
video link: https://ssstik.io/en

Recommendation: To ensure long-term success with short form content, the


best plan of action is to create your own shorts. Select a niche that intrigues
you and start crafting original pieces - be it by filming videos yourself or
editing royalty free clips with audio backgrounds, transitions and text on
screen. This approach will help you stay away from copyright strikes!

29
For a fast-track to success, repurposing your TikToks into shorts is the most
straightforward way. Try it out and watch your growth skyrocket!

Monetizing Shorts
YouTube has just launched the Shorts Creator Fund, a £100 million
commitment to rewarding creators for their inspiring and inventive shorts that
captivate the YouTube audience. While earning money through AdSense is
possible with shorts, it isn't lucrative. Therefore, if you're looking to make big
bucks from your shorts channel then here's how: (not related to the Shorts
Fund).

Community posting
By having a fellow community member promote an associated channel, you
can achieve this. Invite your viewers to explore the other channels and ask for
payment of £10-£200 depending on the audience size in exchange for a
shoutout or advertising space. Browse through smaller content providers
within your industry to see if they're interested in being promoted!

Affiliate marketing
Maximize your profits with integrated video marketing by including affiliate
products in your videos! Uploading shorts is a great way to earn a lot of
money without breaking the bank.

Section 11: Case Studies


Before starting your own YouTube channel, it is essential to take time studying
successful channels in various markets and observe the latest trends on
YouTube. In this last module of our course, we will reveal cash cow YouTube
channels that are flourishing today. Pay attention and look out for what works
now so you can stay ahead of the game and guarantee success!

Check out these successful case studies of prolonged channels! These are our
personal opinions, but hopefully they will provide a great understanding as to
why these networks have been so prosperous. Remember that your views may
vary - yet this should give you an idea of the potential behind each channel!

30
If you believe that any material found on our site has violated your copyright,
please contact us at info@playersprep.io. Our intention is to educate and
entertain viewers, not infringe upon copyrighted materials — all of which are
owned by their rightful owners.

Rebound
Statistics:
- 1.6 Million
- Around 600,000
DAILY VIEWS

• - Viral Videos < 12%


CTR
• - Viral Videos < 60%
Watch
• time
• - CPM £12USD
• - RPM £5 USD

CHANNEL DESCRIPTION: REBOUND specializes in creating engaging video


content about NBA players and their latest news. Their channel has a
professional, yet recognizable brand that makes it easy for viewers to recall
the name “REBOUND” at first glance.

POSITIVE FEATURES: AREAS FOR


IMPROVEMENT:
• - High watch time
• - High CTR (good thumbnails • - More Affiliate
• and titles) Marketing (selling
• - Apply SEO/ Viral method merchandise and
• - Thumbnails products)
• - Posting more
videos (this can also
be a downside so it
is important to keep
the right balance)
• - Views depend on
the NBA season.

31
SAMPLE VIDEO
BREAKDOWN:
The thumbnail alone is
enough to grab the
attention of any viewer,
leading to an increase in the
click-through rate. The
video begins with a brief
introduction filled with
some quirky moments that
will last no more than 10
seconds. Specific editing
techniques were utilized
throughout this piece
including switching up the
background music, injecting
funny audio and sound
effects, modulating tone of
voice, and employing
seamless transitions.

(Rebound - No Copyright Infringement Intended).


https://www.youtube.com/c/ReboundCentral

32
Claws
Channel Statistics: -
69,000 Subscribers
- Around 500,000
– 1,000,000 DAILY
VIEWS

• - Viral Videos
< 10% CTR
• - Viral Videos
< 70% Watch
• time

CHANNEL DESCRIPTION:
Claws is a revolutionary cash cow channel that offers effortless yet powerful
content, earning it an abundance of views. Its uncomplicated visuals are
incredibly easy to design and follow, while its videos in the animal niche
boast high view velocity with minimal competition. The simplicity of this
channel surprisingly yields tremendous results!

POSITIVE FEATURES: AREAS FOR


IMPROVEMENT:
• - Highly clickable titles and thumbnails - Making longer
• - High watch time, videos follow a story videos (> 8 minutes
• - Applied SEO/ Viral method in length) for the
• - They upload what works addition of mid roll
ads.

33
SAMPLE VIDEO
BREAKDOWN:
The video is
magnificently crafted,
immediately captivating
the audience with a
concise hook of the
essential moments in
under thirty seconds.
The deep male
voiceover perfectly
follows through on its
theme, inviting viewers
to delve further into
their nostalgic world. In
sum, Claw creates an
immersive and engaging
experience that's sure to
draw anyone in!

No copyright infringement intended, Claws -


https://www.youtube.com/channel/UCFz7gXEJCRAi6qKcdIB-0mQ

34
Underworld
Channel Statistics:
- 820,000
Subscribers -
Around 800,000
DAILY VIEWS
- Viral Videos
< 10% CTR
- Viral Videos
< 70% Watch time
- Pay for licensing
footage (Very
costly) - Requires a
lot of research to
get unique
thumbnails
CHANNEL DESCRIPTION:
With a unique style that speaks for itself, Underworld is in the same vein as
Claws. But unlike its counterpart, all footage comes from media publishing
websites. The channel title signals what viewers should expect: strange and
paranormal phenomena happening across the globe!
POSITIVE FEATURES: CONS:
- Highly clickable titles and thumbnails
- Pay for licensing
• - High watch time footage (Very
• - Applied SEO/ Viral method costly) - Requires
• - All videos have the same format and style a lot of research
to get unique
thumbnails

35
SAMPLE VIDEO:
This video is brilliantly crafted
- it entices the audience from
the very start with a
captivating hook that
encourages them to watch
until its conclusion. The deep
male voiceover perfectly
matches up with the
channel's image, while their
unique thumbnails
communicate emotion in an
innovative way. This highly-
engaging production will
make you want to keep
watching!

No copyright infringement intended, Underworld-


https://www.youtube.com/c/Underworld5s
Chrome Ectension: Download Youtube™ Thumbnail Image

36

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