Prisma Pop

Where every drink is a colorful surprise

Business Plan
Submitted by:

Baras, Samantha
Cunanan, Kurt
De Vera, Justine
Ganir, Mc Jemuel
Gianan, Daniela
Lee, Darrene
Manalaysay, Mariel
Salipot, Liam Rhylle
San Pedro, Louis
Zamora Ramil Carlo

Submitted to:
Ma’am Raniel Kim Sioco
May 15, 2023
 Table of Contents
Page

Title 1.

Table of Contents 2.

Chapter I Executive Summary

a. Executive Summary 4.

Chapter II Company Description

a. Company mission statement 5.

b. Company philosophy and vision 5.

c. Company goals 6.

d. Target market 6.

e. Legal Structure 6.

Chapter III Products & Services

a. Your company’s product and/or services 8.

b. The problem the product or service solves 10.

c. Any unique features that give you a competitive advantage 10.

d. How you will price your product or service 11.

Chapter IV Marketing Plan

a. PESTEL/SWOT analysis 13.

b. Target customer 15.

c. Marketing Program 15.

d. Product/Service Costing 18.

e. Promotional budget 18.

Chapter V Operational Plan

a. Production/Manufacturing/Service process 19.

b. Quality control 20.

c. Technology, Equipment and Tools 21.

d. Inventory 21.

e. Location, facilities, or proposed location 22.

f. Suppliers 23.

Chapter VI Management & Organization

a. Management team and compensation plan 26.

b. Organization Chart 27.

c. Advisors 28.

Chapter VII Start – Up Expenses

a. Start – up Expenses 29.

Chapter VIII Corporate Social Responsibility

Corporate Social Responsibility 29.

Chapter I
 Executive Summary

The business offers drinkware with distinctive color-changing stickers that

customers can choose from a variety of pre-designed sticker themes or their own

designs for the drinking glasses. The maximum allowed per glass is one large, three to

four small, and five-letter stickers. Additional stickers must be purchased. The company

uses its products and marketing initiatives to support and raise awareness of the

LGBTQ+ community. The corporation may soon join with an LGBTQ+ organization and

donate a portion of its income to assist LGBTQ+ causes, which would not only help the

company gain goodwill but would also be in line with its social responsibility objectives.

Teenagers and adults (of any gender) who are 15 and older are the company's ideal

clients. According to the business, the color-changing drinking glass competes with the

custom color-changing mug in the market. The sticker on the personalized mug

changes colors only when hot water is in it. On the other hand, the drinking glass with

color-changing stickers only works with cold liquids. The color-changing drinking glass

differs from other drinking glasses available on the market in that buyers can select a

design from those offered by the manufacturer, each sticker designed aesthetically and

meaningful for the customers. The company owners will promote their support of the

LGBTQ+ community through their products. The color-changing stickers will reflect the

six hues of the LGBTQ+ flag. All ten partners oversee the business. With previous

ventures, the partners were actively involved and hands-on. They hope to promote

respect and equality for all individuals, regardless of gender, through the product with

their contributions and methodology. After selling 500 units, the company hopes to
reach roughly 38,000 Pesos, which it will then use to resupply the supplies it needs to

produce more as well enhance some services, product designs, and the product itself.

Through revenue and customer feedback, business owners may continually tweak their

products to better meet the needs and wishes of their clientele. That will draw in more

clients and, if possible, increase sales by raising the price. Entrepreneurs can

continuously make product improvements that cater to customers' wants and needs,

which will draw in more clients and, if possible, increase the price of the product,

increasing profitability.

Chapter II

Company Description

A. Company mission statement

To provide a product that can help freshen up people while using the product to

acknowledge the rights of the LGBTQ+ community.

B. Company philosophy and vision

 Philosophy

 Integrity

 Equality

 Creativity

 Vision
 To be the best service provider in the market for creating drinking glasses that

promote creativity.

C. Company goals

 To obtain sales made with color-changing drinking glasses

 To gain profit by lowering expenses for the creation of the drinking glasses

 To achieve customer satisfaction

 To grow brand awareness and gain customers

D. Target market

Demographic

 Teenagers and young adults in Marilao, Bulacan

 Ages 15 to 25

 All genders

Geographic

 Individuals in Barangay Loma de Gato

 Individuals in Marilao, Bulacan

Psychographics

 Individuals who enjoy aesthetic and popular designs

Behavioral

 Individuals who give gifts during special occasions

E. Legal structure

The legal structure of the company is a general partnership. The entrepreneurs

chose this legal structure since it is less time-consuming and expensive to form. It is

also more suitable for small businesses. Through a general partnership, entrepreneurs

can combine their different skills. However, they have unlimited liability in case of loss.

 Organizational Structure

 Legal Requirements

• Name Verification Slip – It is the SEC application form.

• Articles of Partnership – It is a contract of agreement between the business

partners.

• Registration of datasheet – A datasheet provides details about the business’s

product.

• Barangay Clearance – It is required when starting a business in a barangay.

• SS Forms R-1 and R-1A – The SS Forms R-1 is the SSS Employer

Registration Form, while the R-1A is the SSS Employment Report.

• Business location map – It depicts and visualizes the location of the business.

• SS Form R-6 with Special Bank Receipt – It is also known as the SSS

Miscellaneous Payment Form.

• Business Permit or Mayor’s Permit – It is required so that the business can

legally operate in the area it is located in.

• BIR Form No. 1903 version 2018 - It is the application for partnerships,

corporations, government agencies and instrumentalities, and local

government units

• Certificate of Recording

• BIR Printed Receipts/Invoices - The receipts or invoices must be printed by

an accredited printer

• Employer Data Record (ER1) Form - It contains information about the

employer for PhilHealth

• PhilHealth Membership Registration Form (PMRF) - It is a registration form

for each employee

• eSRS Employer Enrollment Form - The user must be a PAG-IBIG member

• Pag-IBIG Member’s Identification (MID) Number - It is a twelve-digit

identification number every PAG-IBIG Fund member has

• Payment Instruction Form (PIF) - It has the Payment Instruction Number

(PIN) to be used for proof of payment

 Chapter III

Products & Services

A. Your company’s products or services

The company sells a drinking glass with a sticker that changes color for cold

drinks. Because customers can pick which stickers go on the glass, the company's

product can be personalized or customized. The business owners will offer their own

assortments of stickers for the clients to select from, but if they want their own design to

appear on the glass, they can also create their own design and customize. Both a

physical location and an online store are provided by the company. When clients

purchase in-person, they will have a waiting area and the opportunity to watch the

customization of their glasses. Additionally, the customers will receive free goods like a

reusable bag for the packaging and a straw for the glass. When it comes to online

retailers, the main form of communication between the seller and the buyer is through

online chats. The company will show a photo of the product before shipping. The

businesses will collaborate through the two online marketplaces, Shopee and Lazada,

as well as other courier services like J&T and LBC express. Given that Shopee and

Lazada are extremely well-liked by people of all ages and genders, this makes the

business more accessible to many people. With regards to the raw materials, the

business and the suppliers will have an agreement on the monthly delivery of all goods.

Opportunity Screening Matrix

The total score of the Prisma Sip product is 66. There are two very high ratings, three

high ratings, five average ratings, and no low or very low ratings. The resources

required criteria has a rating of 3, while the risk criteria has a rating of 2. The opportunity

has a low possibility of loss. However, there is also a low possibility of attaining very

high success. Still, the opportunity is an average opportunity that is still reasonable for

the company to pursue.

Risk-Return Grid
The Prisma Sip product has a low risk and medium return. The product has Low risk

because the raw materials that are used to make it is perfect for making the Prisma Sip.

The glass used to make the Prisma Sip is thin enough to make the stickers feel the

temperature. The Vinyl paper that the entrepreneur used is just right to make the

product more attractive. The packaging that will be used protects the product and is

eye-catching as well. The product is Medium Return because some of the target

audience may not be pursued to buy the product.

When it comes to suppliers it is low risk because the company’s suppliers are trusted.

B. The problem the product or service solve

The product spreads awareness to consumers while serving as a stylish drinking

glass. The product is designed to bring awareness to causes such as LGBTQ+

community issues. Today, there are problems, such as discrimination and bullying, that

people want to spread awareness of. The customizability of the product lends itself well

to supporting multiple causes and tackling issues. The glass used would be modeled in

3D to determine the design of the product to create a distinct and appealing style that

makes it stand out from the crowd, which draws attention to the sticker design.

C. Any unique features that give you a competitive advantage:

The product can be customized live by the personnel, so the customer can be

attracted and engaged in the process of customizing their glasses. The product also has
unique stickers that can change color, which is different from other sellers. The product

also promotes LGBTQIA+-themed sticker designs.

Porter's Five Forces

BARGAINING
THREATS OF BARGAINING
POWER OF COMPETITIVE THREAT OF
NEW POWER OF
THE RIVALRY SUBSTITUTION
ENRANTS THE BUYER
SUPPLIER
The business
has different
suppliers for
glass and
The business The business
sticker paper.
will impose a has different One of the big
Cutting will be The business
great threat to suppliers for threats in
done using the is small, but it
other existing glass and substitution are
entrepreneurs' can compete
businesses sticker paper. the online
own when it comes
with the same Cutting will be sellers and
equipment. to delivery and
product by the done using the coffee shops
fast processing
creative and entrepreneurs' with comparable
General of the product.
fast turnaround own products.
customers can
time. equipment.
be considered
with high
bargaining
power.

D. How you will price your product or service

The prices of each material per piece will be Drinking Glasses: 39 Pesos, White

Vinyl Paper: 10 Pesos, Color Changing Vinyl Paper: 33 Pesos, Glass Straw: 15 Pesos,

Box: 8 Pesos, Bag 7 Pesos, Sticker and Paper Filler 8 Pesos. Since the company will

be using their own printer, there’s no need to go to other shops. The price of the printing

and service for the customers will be 10 – 20 Pesos depending on the client.

With these materials, it will result in creating a new yet familiar experience, using

the color changing feature of the glass. Which can show that the product will be a mid-
range type of product. In mid-range companies that sell drinking glasses, the price they

set is around 50 – 100 pesos. That will be a good way to base the price of the

company’s product.

The price that the company wanted was about 200 pesos below, but that may be

too expensive for the customers. Instead, the aim price will be 150 - 200 pesos to

provide them with a budget personalized drinking glass. It will be a good strategy to

attract customers. Additionally, any added stickers that surpass the maximum numbers

of stickers per glass will have an additional cost. A standard number of stickers will have

a fixed price but if the consumer wants more stickers and more complex designs, the

entrepreneurs will provide quotations as to the cause of the product.

Material Price per piece (Pesos)

Drinking Glasses 39
White Vinyl Paper 10
Color Changing Vinyl Paper 33
Glass Straw 15
Box 8
Bag 7
Sticker and Paper Filler 8
Total 120

Chapter IV

Marketing Plan

A. SWOT/PESTEL analysis

 PESTEL Analysis
FACTORS Opportunities to the Threats to the Enterprise
Enterprise
Political Buying high quality Buying high quality glass

• DAO 19-05 sets standard glass can lead to may require higher funds

standards for the glass higher customer

industry satisfaction

Economic Finished products can be The cost of raw materials

• The cost of raw materials sold at a higher price than for the product depends on

the cost of raw materials the supplier and

competitors

Social Glass is reusable and Vinyl stickers are not

• There is a trend toward recyclable. It can be biodegradable and

choosing eco-friendly and reused in various ways recyclable

recyclable products

Technological Increased speed in Misprinted stickers are

• There are software's and designing, producing, and possible due to

applications for graphic printing stickers technological errors

design

Environmental The entrepreneurs must

• Some drinking glasses take great care in

may contain toxins that purchasing drinking

could harm human health glasses that are safe

and the environment

Legal Increased care towards the The consumer must

• R.A. 7394 or the customer that may always be kept in mind

Consumer Act of the encourage them to buy during the production and

Philippines protects the and re-buy selling of the product to

consumer avoid penalties

 SWOT Analysis
STRENGTHS WEAKNESSES

· Attractive color changing sticker design, · The request of some customer design
and the product also has unique sticker may not be able to be done
characteristics. · Difficult to get the attention of the
· The location of the market is crowded. customer because of the competitors
· Proficient designing · Inexperienced staff
· Enough capital and not having loan. · If the cost of raw material increased, the
· Complete equipment for finishing the entrepreneur will be short in finance.
product · Lack of management and technical
· Having online and actual market. management.
· Don’t have much ability to pay to boost
the posts online.
OPPORTUNITIES THREATS
· The design of the product is the trend
nowadays therefore the chance of having · The customer was not satisfied with the
potential customers is high. actual design of the sticker
· Able to easily see and can catch · Competitors offers much better quality
passersby’s attention. · Inexperienced staff may affect the quality
· Able to maintain the excellent lead that of sticker design
was taken by the superiors. · Expected sales not achieved which may
· Increase in sales means having enough cause bankruptcy.
capital for expansion · Technical problems may affect the
· Maintaining the best service for the duration of working the design of the
customer. sticker
 · There will be more customer due of · High percentage of customers with small,
having online and actual marker immature businesses.

Can any of your strengths help with improving your weaknesses or combating
your threats? If so, please describe how below.
Entrepreneurs believe that everything is possible. They are confident that their
strengths will conquer all their weaknesses and all possible threats. the entrepreneurs
will do their best to maximize their strengths and serve all their customer the best
service as the entrepreneurs can.
Based on the information above, what are your immediate goals/next steps?
The goal is to provide the finest color changing stickers in drinking glass to the
customer and the entrepreneurs are certain of their strengths and possible
opportunities. However, entrepreneurs are aware of their weaknesses and possible
threats. Therefore, the immediate next step of the entrepreneurs is to properly
execute the business plan and try to lessen the weaknesses and threats along the
way.
Based on the information above, what are your long-term goals/next steps?
The Long-term goal is to no longer have weaknesses and all the possible
threats that are coming will be no longer a big problem. The entrepreneurs are only
focused on what they can control which is to their best to sell the product, develop the
product and give the customer the best service they deserve.

B. Target customer

For consumers:

 Age: 18 years old

 Gender: Any gender

 Location: Marilao, Bulacan

  Income: ₱500 to ₱1000 a day

 Occupation: Part-time worker

 Education Level: Higher Education

For businesses:

 Industry: Souvenir and gift shops

 Location: Marilao, Bulacan

 Size: Cottage

 Stage in business: Growing

 Annual sales: ₱150,000

C. Marketing Program

 Place
Entrepreneurs will be purchasing store space in Metrogem Commercial Building located

at Marilao Bulacan. On the day of the product's launch, entrepreneurs will be running a

special event where one of the staff members would cosplay and hold the Prisma sip

and promote it at the storefront. To draw customers, the establishment will also have

celebrity standees and posters with LGBTQ+ motivational messages on them. TikTok

affiliates will also be included as a promotion with the business having an X-Deal with

influencers.

 Promotion

The entrepreneurs will use Facebook to promote and advertise the product using

this promotional poster few weeks prior to launch and will post a few poster designs that

can help introduce the product to the target market. The employees of the company will

then share the posts published on the Facebook page to boost the number of potential

customers.
  Product

This is how the product will look like, it comes with a straw that’s also made of

glass.

 Packaging

Prisma sip comes with minimalist brown box packaging, and matte finished
plastic string pouch.

 Price

The group will sell Prisma Sip for 150 pesos.

 Positioning

 People

The business owners will hire artists with enough creativity to create sticker

designs that delivers LGBTQ+ themes. Cosplayers will also be employed to work at the

front store, promoting the product to customers passing by.

D. Product Costing
E. Promotional Budget

Chapter V
Operational Plan

A. Production/Manufacturing/Service process

Production

Step 1: Prepare the glass for the base of the product, make sure it is clean.

Step 2: Pick the chosen design of the sticker.

Step 3: Line the sticker to where it should be.

step 4: Gently put the sticker in its place and use a card to press it.

Step 5: Wait for 24 hours before using it.

Manufacturing

Step 1: Draw a design for sticker digitally.

Step 2: Save the design as Portable Network Graphic (PNG) transparent.

Step 3: Put the design into a website called “Design Space” and then attach the

Cricut machine into it.

Step 4: Print it and it's done.

Service Process

Step 1: The Entrepreneur will present the sticker designs to the customer.

Step 2: After they pick a design the entrepreneur will print it with Cricut.

Step 3: After printing the sticker the entrepreneur will assist the costumer to stick

it onto the glass.

 Step 4: When the process is done the entrepreneur will tell consumers the “do’s

and don’ts.”

The Prisma Sip product will be produced using glass and two types of Vinyl

paper, one is color changing and one is normal paper. The entrepreneurs will make

designs that is connected to our chosen societal issue which is awareness in LGBTQ+.

To put the designs on Vinyl paper, the entrepreneur will use a Cricut Maker Machine

that will be able to cut out the design on Vinyl paper and turn it in to stickers.

The stickers made by entrepreneurs will be displayed in the store, and the

customers will choose a design for their glass, and the entrepreneurs will help them

stick their chosen stickers onto the glass.

The shop will be open every 8:00 am and it will be closed at 5:00pm. The days

that the shop is available are every Monday, Tuesday, Wednesday, Thursday, Friday,

and Saturday.

B. Quality control

By stabilizing the manufacturing process, sticking with a single manufacturer, and

hiring the right individual who understands the purpose and has the essential skills to

contribute to the company's success, we are keeping the consistency of the products.

Managing the Quality of the Product

 Sanitized facilities

 Checking the proper containers

  Checking the temperature of the room

 Checking the packaging - logo included - benefits of the product stated

 Testing for possible leakage

 Testing hot/cold water if the color changing sticker will activate

C. Technology, Equipment, and Tools

Technology:

• Adobe illustrate – software used to create sticker designs

• iPad – technology used where the stickers are drawn

• Computer – technology used where the stickers are drawn, manage finances, track inventory

status, and maintain schedules

Equipment:

• Cricut – equipment used to cut out the sticker from the vinyl paper

• Printer – equipment used to print the sticker designs on the vinyl paper

Tools:

• Rotary Blade – used on the machine to cut out the sticker from the vinyl paper

• Foil transfer – used to transfer foil on the sticker to add sparkle or shine on the project

• Cutting board – tool used where the vinyl paper was cut out of

• Ruler – tool used to measure the size of the stickers and vinyl papers
• XL scraper – tool used to scrape out and clear excess mats to be able to apply large vinyl

projects on surfaces

• Brayer – roller tool that is used to press down the materials

• Tweezers – used to lift up small pieces of materials from the project

D. Inventory

To sell the product effectively proper inventory must be maintained. To do that,

the management team concluded that having a set of glasses and vinyl/sticker paper on

hand. On hand, the two kinds of Vinyl paper and the accompanying sticker and paper

filler are kept with other raw materials. For the packaging, they would be stored within

the physical store itself. Within each box and bag is included straw for the glass. Based

on the anticipated demand for the product, the inventory for materials is calculated. The

business owners will put down 37,000 pesos for the inventory of raw materials. The

company will require additional inventory for holidays such as Christmas, Valentine's

Day, Mother's Day, and Father's Day. In this case, the company will buy more raw

materials and add them to its inventory. Two months in advance is the lead time for

ordering inventories. As a result, there is little risk that the company will be short on raw

materials.

The raw materials needed for the product are:

 White Vinyl paper

 Color changing Vinyl paper

 Sticker and paper filler

 Soda glass

 Glass straw

 Box for packaging

 Bag for handling

E. Location, Facilities, or Proposed location

The business's location is in Marilao, Bulacan, specifically at the Metrogem Commercial

Building. This is a good location since the building is located at the heart of the

commercial area of Moldex Realty. It is also close to the local public market, a

transportation terminal, a church, and a barangay hall. The operations will be conducted

in the building as it provides enough space to run an office and store efficiently. The

commercial building, constructed in 2020, is still in brand-new condition. The

establishment boasts 150 m² of land size, two floors, eight rooms, and 20 to 27 sqm per

room. It also provides ample parking with three spaces for customers and employees

alike.

2nd Floor
1st Floor
F. Suppliers

 Alibaba Com Corporation

- Located at West Wen Yi Road Yu Hang District, Hangzhou Zhejiang

Province, China

- The business will continue to source its raw materials here, including glasses

(500 pcs), straws (500 pcs), box for packaging (500), and other packaging

material (500 pcs each)

- Alibaba is known for many suppliers here in the Philippines because of the

cheap but high-quality products. Since this supplier is dependable and the

company has been operating since 1999

 IKEA

- Is in Pasay, Manila at the MOA

- Serves as the entrepreneur's primary furnishings supplier including shelves (1

pc), cabinet (2 pcs), table for machine (1 pc), cutting table (2 pcs), computer

table and chair (2 pcs), normal chairs (6 pcs), and sofa for receiving (1 pc)

- IKEA is already well-known for its stylish and reasonably priced furnishings.

IKEA is the ideal option for business when it comes to purchasing furniture

because they have already established themselves as one of the reliable

stores for these products.

 Bee Happy Crafts

- Is located at Caloocan.
 - Following supplier. They will also serve as the source for both regular (50

pcs) and color-changing vinyl sticker paper (138 pcs). The entrepreneurs will

also purchase a sublimation printer (1 pc), heat press (1 pc) and a cricut mug

press (1 pc)

- They are renowned for offering various craft supplies, and numerous printing

businesses, including the proprietor of "The Right Brain Gallery," highly

regard them.

 SM Appliance Center

- Is located at SM San Lazaro on Lacson Avenue in Santa Cruz, Manila

- It will provide air conditioning (2 pcs) and other appliances required for the

actual store like electric fan (2 pcs).

- One of the best retail appliance stores with high-quality goods is SM

Appliance Center

 The Apple Store

- Is located at SM stores or malls (the business owners will order the necessary

technology online.)

- The Apple store is the last stop for the PCs (2 pcs) and iPads (1 pc) that

business owners will employ for various jobs like design

- Because of the great quality of its products, which include phones and

MacBook’s, the Apple store is already a well-known establishment. They will buy
 the laptops and iPads needed for the firm here because they are already well-

known on a worldwide scale.

Some companies experience a rapid delivery process, particularly when making

international purchases. The business owners will purchase a large number of stocks

even before the company is launched in order to reduce the likelihood of experiencing a

problem with a lack of supply. Even if the prior stocks are still available, the

entrepreneurs will continue to do this if the business is operating. This will prevent any

issues by giving the vendors plenty of time to send the products.

The glasses, packaging, and straws are the most important components. Even

though there is a small chance that the supplier of these items will experience issues, it

is still simple to find these items in any online retailer, including in Lazada and Shopee.

These are our two primary backups.

There is a good likelihood that the price of goods won't stay the same, primarily

due to inflation. To address this issue, the business owners will keep the stock level but

change the price of the goods.

Chapter VI

Management & Organization

A. The management team and compensation plan

The company’s ownership is between the business partners Mariel Manalaysay,

Kurt Cunanan, and Samantha Baras as the founders and leaders of the company. They

have appointed members to help manage the business effectively. Darrene Lee is the
VP of Human Resources. She uses her communication skills to manage the employees.

Ramil Zamora is the VP of Operations. He uses his experience and skills to organize

operations and keep production on track. Justine De Vera is the VP of Marketing and

Sales. De Vera, Marketing Manager Mc. Jemuel Ganir and Sales Manager Daniela

Gianan promote the company and its product through market and sales analysis. Liam

Salipot is the VP of Accounting. He must take care of the company’s finances due to his

skills in pricing and estimation. Lastly, Louis San Pedro is the VP of Research and

Development due to his innovations. The roles the company intends to fill in the future

are the following positions: HR Director, Recruiter Director, Operations Manager, Chief

Accountant, R&D Manager, and R&D Engineer.

Employees:

-Manager

Php 11,400 per month

6-8 hour shift

The Manager position is responsible for supervising, organizing all store

operations, and ensuring the smooth production and sale of the product Prisma Pop.

A manager must:

 Have strong customer service skills.

  Have superior management skills.

 Must show good communication both verbally and in written form.

 Be flexible.

 Be able to adapt to different customers and their behaviors.

 Must have a Highschool diploma.

 Must have a minimum of 6 years of retail experience.

-Cashier

6-8 hour shift

The Cashier position is responsible for managing transactions with customers,

ensuring the scanned goods have accurate prices, and collecting payment whether

cash or credit.

 Must have prior experience in working as a retail cashier or related sales

position.

 Basic computer knowledge and literacy.

 Good math skills.

 Strong communication skills.

 Must be focused on providing customer satisfaction.

 Must have a Highschool diploma.

-Inventory Manager
 7 hour shift

An Inventory Manager is responsible for keeping track of daily deliveries and

shipments, records all daily deliveries, optimizes inventory control, and keeps track of

raw materials daily.

An Inventory Manager must:

 Be excellent knowledge as a data analyst and forecaster and their methods.

 Have the ability to accurately track, record, and create reports.

 Be reliable and trustworthy.

 Be excellent organizational and planning skills.

 Have the relevant qualifications.

 Must have a Highschool diploma as a minimum.

-Marketer

5-7 hours shift

A marketer or marketing professional is responsible for creating engaging and

unique campaigns to further develop and spread the brand their duties include market

research, identifying the audience and or demographic, optimizing the brand's identity.

A marketer must:

 Be open to collaboration.

 Have BA/BS or equivalent working experience.

  Be aware and or knowledgeable about current trends.

 Have strong communication skills.

 Be computer literate.

 Have strong writing skills.

 Must at minimum have a Highschool diploma.

-Graphic Artist

8 hours shift

As Prisma Pop's main focus is on its design, a Graphic Artist is very much

important to a company. The responsibilities of a Graphic Artist are to design future

sticker designs for the product, creating new visual elements for campaigns for all kinds

of media in collaboration with the marketing department, and do other design work if

needed.

A Graphic Artist must:

 Have a bachelor’s degree in digital arts, Multimedia Arts, Advertising, and any

other related course.

 Proficiency with the Adobe suite (Photoshop, Premiere Pro, Lightroom, etc.)

 Must be good at drawing/illustration.

  Must have good communication skills.

Applicants must provide a portfolio of all their past work to apply.

 Gaps

It would be advantageous for the business to hire and have an accountant if it

were to experience financial difficulties brought on by a lack of knowledge regarding

financial management. Accountants can manage the business’s financial status,

account status, and auditing, in contrast to CFOs, whose primary responsibility is to

manage the financial health of the company.

 Compensation plan

To retain employees, providing them with a fair reward and benefits would likely

make the employees stay in the company. Providing them with basic needs like food,

snacks, water, and coffee during daily shift will make them prolong working in the

company.

1. Base Salary – All employees will have an equal amount of salary based on their

position in the company. Employee’s salary would be PHP 11,400 per month, and PHP

570 in a day.
 2. Performance-based Bonuses – An employee that exceeds the company’s

expectations can receive a bonus. This will maintain the competitive spirit of an

employee within the company. The bonus will consist of 10% of their salary, meaning

they can earn PHP 12,540 in a month.

3. Health and Wellness Benefits - Includes medical insurance and medical health

services. These benefits can help employees to stay healthy and productive. Health

benefits such as SSS (Social Security System) and PhilHealth will be covered by the

company.

BASIC PAG- PERFORMANCE- GROSS NET

PERSONNEL SSS PHILHEALTH
SALARY IBIG BASED BONUS PAY PAY
MANAGER 11,400 517.50 228 100 1,140 12,540 11,694.5
PRODUCTION
11,400 517.50 228 100 1,140 12,540 11,694.5
TEAM
DESIGNING
11,400 517.50 228 100 1,140 12,540 11,694.5
TEAM
CASHIER 11,400 517.50 228 100 1,140 12,540 11,694.5
INVENTORY
11,400 517.50 228 100 1,140 12,540 11,694.5
MANAGER
TOTAL: 58,472.5

B. Organization Chart
C. Advisors

An Attorney for the company will provide various legal services like, an appropriate legal

structure, review the contracts, protect the company's rights, represent the company in

lawsuits or disputes, and ensure the company operates within the law of the Philippines.

A Technology Deliver Manager will allow the company to ensure that technology

related projects are delivered on time, meets the standards of the company, identify

potential problems and issues, and mitigate it, communicate effective to the company's

stakeholders, provide guidance on technological problems, and allow the company's

technology to improve further.

Sales and Marketing Manager will help the company in acquiring effective sales,

marketing strategies, help identify potential customers, build a brand identity, research,

and analyze the market, allow the company to gain more insight on customer needs,

want, and preferences, and build relationships with the customers.

Chapter VII

Start-Up Expenses

A. Start-Up Expenses
 Chapter VIII

Corporate Social Responsibility

Prisma Pop’s main goal is to spread awareness about the LGBTQ+ community

and help people who are afraid to “come out of the closet” to be comfortable with their

true selves. Many people have second thoughts when revealing their sexuality towards

their friends and family. That is why the entrepreneurs made the product. It has various

designs that enables people to know that you are a part or a supporter of the LGBTQ+

community without the need for words.

Prisma Pop prioritizes the environment by using glass which lasts longer and

does not produce potentially dangerous byproducts like its main competitor, plastic,

which produce microplastics that are harmful to humans and animals that unknowingly

consumes it. The entrepreneurs took the eco-friendly approach a step further by

providing metal straws along with the glass the customers bought to discourage the use

of plastic straws, which take centuries to decompose and kills about 1000 sea turtles

annually.

 Program

Title: “Every Gender’s Voice”

Description: In order to attract more customers, entrepreneurs will make effort to

organize and make a simple LGBTQ+ contest where LGBTQ+ members are

encouraged to sing on stage, there will be 3 winners in this competition and will be

rewarded accordingly.
Benefits: Prisma Pop will be accredited for this event and will help the company grow

and be recognized by many individuals especially LGBTQ+ members.

APPENDICES

A. BUSINESS MODEL CANVAS

References
B. CALENDAR BUSINESS
References:

Alibaba Company. https://www.alibaba.com/

IKEA. https://www.ikea.com/ph/en/
Bee Happy Crafts PH. https://beehappyph.com/
Official Online Store. SM Appliance. https://www.smappliance.com/
Apple Store Online. Apple PH. https://www.apple.com/ph/store