2.

Community engagement

Host community events like workshops, open houses, or family fun days that showcase the foundation’s
work and involve local families.

Create volunteer programs that allow individuals to engage directly with the foundation’s activities,
fostering a personal connection.

3.Partnerships and collaborations

Form partnerships with educational institutes to promote the foundation’s programs and initiatives

Partner with local businesses for joint promotions, sponsorships, or matching gift programs. This raises
funds and also increases visibility.

4.Digital marketing and social media

Develop strong social media presence to reach new audiences. Regularly post updates, engaging content
and calls to action.

Create targeted email campaigns to reach out to potential supporters. Include information about the
foundation’s work and how they can help.

5.Fundraising campaigns

Crowdfunding initiatives

Themed fundraising events – organize events centered around specific themes or causes, like youth
empowerment or education, to attract attention and funds.

6.Corporate sponsorship

Sponsorship packages – visibility, community goodwill

CSR engagement: reach out to companies about “Supporting our own” CSR initiatives that align with the
foundation’s mission, encouraging them to support through funding or in-kind donations.

7.Tech

Online giving platforms – PayPal

Virtual events: host webinars, virtual fundraisers, or online auctions(shirts) to engage supporters.

8.Awareness campaigns

Public awareness campaigns – use media to raise awareness about issues facing youth today

Advocacy initiatives: engage in advocacy work that aligns with the foundation’s mission, positioning the
org as a leader in youth-related issues.

9.Network and relationship building

Regularly update current and past donors about how their contributions have made a difference,
encouraging them to increase or continue their support.
Attend community meetings: be present at local government and community meetings to network and
promote the foundation’s mission.

10.Educational workshops and programs

Offer free workshops

Involve youth in advocacy – encourage youth participants to share their experiences and advocate for
the foundation’s mission, creating a powerful narrative that resonates with potential supporters.

Marathon

Coffee shop

Groups/communities

1. Local Football Supporters

 Aston Villa Fans: Engaging with the club's fan base, including local supporters' clubs and online
communities, can foster loyalty and support. Consider fan forums, social media groups, and
match-day events.

 Supporters' Trust: Collaborate with the Aston Villa Supporters’ Trust to tap into their networks
and encourage contributions from dedicated fans.

2. Business Community

 Local Businesses and Corporations: Reach out to local businesses in Birmingham and the
surrounding areas that might be interested in corporate social responsibility (CSR) initiatives.
Offer sponsorship opportunities or partnerships that align with the foundation’s mission.

 Chamber of Commerce: Engage with the Birmingham Chamber of Commerce to connect with
business leaders who may be interested in supporting community initiatives.

3. Youth and Educational Institutions

 Schools and Colleges: Partner with local schools and colleges to create awareness of the
foundation's programs. Encourage them to engage in fundraising activities or collaborate on
projects.

 Youth Clubs and Organizations: Connect with local youth clubs and organizations that share
similar goals. This can facilitate joint fundraising events and initiatives.

4. Community Organizations
  Local Charities and Nonprofits: Collaborate with other charities and nonprofits that focus on
youth development, education, and community service to broaden your outreach and share
resources.

 Community Centers: Engage with local community centers that serve diverse groups, providing a
platform to promote the foundation’s mission and programs.

5. Social Media and Online Communities

 Online Fan Groups: Utilize social media platforms to connect with Aston Villa fan groups on
Facebook, Twitter, and Instagram. Share compelling stories, fundraising campaigns, and events
to encourage donations.

 Crowdfunding Platforms: Leverage crowdfunding websites to reach a broader audience beyond

6. Sports and Fitness Communities

 Local Sports Clubs: Partner with local sports clubs and organizations that cater to youth. They
may be interested in joint fundraising activities or promoting the foundation’s initiatives to their
members.

 Fitness Events: Participate in or sponsor local sports events, such as marathons or charity
matches, to raise awareness and funds.

7. Philanthropic Organizations

 Foundations and Trusts: Research local and national foundations that focus on youth, education,
or community development and approach them for grants or sponsorships.

 Grant-Making Bodies: Identify and apply for grants from government or private organizations
that support youth initiatives and community projects.

8. Local Media and Influencers

 Local Newspapers and Radio Stations: Engage with local media to cover events or stories about
the foundation, helping to raise awareness and attract potential donors.

 Local Influencers: Collaborate with local influencers or community leaders who are passionate
about youth development or Aston Villa to help promote fundraising campaigns.

9. Alumni Networks

 University Alumni Groups: Reach out to alumni from local universities, particularly those who
are Aston Villa supporters or who have an interest in community development and youth
programs.

10. Faith-Based Organizations

 Churches and Religious Groups: Many faith-based organizations are actively involved in
community service and could be open to partnering or supporting fundraising initiatives.
STRUCTURE

1. Title Page

 Title of the Proposal: A concise title that reflects the essence of your proposal.

 Subtitle (if necessary): Additional detail or a tagline.

 Your Name and Title: The name of the person or team presenting the proposal.

 Organization Name: Your organization or business name.

 Date: The date of submission.

2. Executive Summary

 Overview: A brief summary of the proposal, including the problem, the proposed solution, and
the benefits.

 Objectives: Key goals you aim to achieve with this proposal.

 Funding Request: If applicable, the amount of funding requested.

3. Introduction

 Background Information: Context about your organization and its mission.

 Purpose of the Proposal: A clear statement about why the proposal is being presented.

 Target Audience: Identification of who will benefit from your proposal.

4. Problem Statement

 Description of the Problem: Explain the specific issue or need your proposal addresses.

 Evidence of the Problem: Include data, research, or anecdotes that demonstrate the significance
of the issue.

 Impact of the Problem: Discuss the consequences of not addressing the problem.

5. Proposed Solution

 Description of the Solution: Outline your proposed solution to the problem.

 Goals and Objectives: Specific, measurable goals that your solution aims to achieve.

 Methodology: Explain how you plan to implement the solution, including strategies and
activities.

6. Market Analysis

 Target Market: Identify your target audience or beneficiaries and provide demographics.

 Market Needs: Discuss the needs and preferences of the target market.
  Competitive Analysis: Analyze competitors or similar organizations and differentiate your
proposal.

7. Implementation Plan

 Timeline: A detailed timeline of activities and milestones for implementing the proposal.

 Resources Required: List the resources (human, financial, and physical) needed to execute the
plan.

 Roles and Responsibilities: Define who will be responsible for various tasks and activities.

8. Financial Projections

 Budget: A detailed budget outlining anticipated expenses and revenue sources.

 Funding Request: Specify the amount of funding you are seeking, along with an explanation of
how the funds will be used.

 Financial Sustainability: Discuss how the project will be funded long-term or sustained after
initial funding.

9. Evaluation and Impact Measurement

 Evaluation Methods: Explain how you will measure the success of the project.

 Key Performance Indicators (KPIs): Define specific metrics that will be used to assess progress
and outcomes.

 Reporting: Discuss how and when you will report results to stakeholders.

10. Conclusion

 Summary of Key Points: Recap the most important aspects of the proposal.

 Call to Action: Encourage the reader to take the next steps, whether it’s approving the proposal
or contacting you for further discussion.

11. Appendices

 Supporting Documents: Include any additional information that supports your proposal, such as:

o Letters of support or partnership

o Detailed budget breakdowns

o Case studies or examples of similar successful projects

o Resumes of key team members

o Relevant research or data

12. References

 Citations: List all sources referenced in the proposal for data, research, or quotations