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Curriculum Structure & Syllabi

of
BBA
In
Humanities and Management Science Department

(w.e.f. 2019-2020)
Vision
Mission
Program Educational Objectives
Program Outcomes
Program Specific Outcomes
Overall Credit Structure
Curriculum
Syllabus

Offered By

DEPARTMENT OF HUMANITIES AND MANAGEMENT

SCIENCE
MADAN MOHAN MALAVIYA UNIVERSITY OF TECHNOLOGY,
GORAKHPUR-273010, UP
August 2021

Department of Humanities & Management Science

Madan Mohan Malaviya University of Technology
Gorakhpur (U.P.)
BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

CURRICULA & SYLLABI

Duration: Three academic years (6 semesters)

Vision:
To create and disseminate knowledge in the core and allied areas of Humanities Business
Management and Social Sciences to develop professional competence and managerial
skills to shape up outstanding professionals.

Mission:
1. To open nascent avenues for studies and Research at the various academic levels in the
emerging field of Humanities, Social Sciences and Business Management.
2. To develop professionals with decisive ability to initiate and manage change.
3. To generate human resource of excellent quality with professional, interpersonal and scientific
skills for managing local and global needs.
4. To cultivate entrepreneurial skills amongst graduates, post- graduates’ and doctoral scholars.
5. To develop soft skills of budding managers in order to increase employability.

PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)

PEO1 The course gives student an opportunity to learn about global trends that influence
our environment and the living conditions and how different management systems
and approaches that are used around the world to manage the environment.

PEO2 The student will develop simulations to think as a manager strategist and design an
appropriate solution to all business problems.

PEO3 Students will develop ethical practices and imbibe values for better corporate
governance.

PROGRAMME OUTCOME (POs)

PO1 An Understanding of Business Functions: Expertise in learning processes or

operations that ensure the proper functioning of an organization.

PO2 Interpersonal Skill Development: Expertise in communication both spoken as well as

written.

2
BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

PO3 Developing Critical and Analytical Thinking Abilities: Critical thinking in business,
marketing and professional alliances relies heavily on one, s ability to be creative.

PO4 Developing Entrepreneurship Acumen: Helps to prepare students for managerial

roles and as entrepreneurs.

PO5 Developing skills to solve real-world business problems: Equips students to

demonstrate the capabilities required to apply cross-functional business knowledge
and technologies in solving real-world business problems.
PO6 Appropriate techniques: Enables students to demonstrate use of appropriate
techniques to effectively manage business challenges.

P07 Practical exposure: Providing an opportunity for the students to gain practical
exposure towards the workplace and make them industry ready.

P08 Decision Making: Equip students with techniques of analysing and interpretation of
the data which is used in Decision Making.

PROGRAMME SPECIFIC OUTCOME (PSOs):

PSO1 To develop students with the ability to analyse various functional issues affecting the
organization and acquiring conceptual clarity of various functional areas of business.

PSO2 The students understand the ethical challenges and choices in a business setting and
develop ability to evolve strategies for organizational benefits.

PSO3 To inculcate in students the ability to gain multidisciplinary knowledge through

seminar reports, case study analysis, Research projects and industrial training and
Organizational visits.

PSO4 Demonstrate ability to work in Groups and leadership in their career.

3
BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

Syllabus and Credit Structure:

Overall Credit Structure

Credit Courses
Undergraduate Core Courses Undergraduate Programme
(UCC) Electives (UPE)
Category Min. Category Min.
Credits Credits

Economics & Commerce 14 Program Electives (PE) 12

Fundamentals (ECF)
Humanities & Social Science Core 14 Open Electives (OE) 3
(HSSC)
Departmental Core (DC) 56 Humanities & Social 3
Science Electives
(HSSE)
Computer Fundamentals (CF) 5
Basic Sciences & Math’s (BSM) 7
Law (L) 6
Project (P) 4
Total 106 Total 18
Grand Total 124 (minimum)
Audit Courses
Audit Course (AC) 9
Seminar (S) 2
Case Study (CS) 2
Summer Internship/Industrial Training (SI) 3
Total 16 (minimum)

The curriculum for any B.B.A. Programme of study has been designed with total minimum
credits of 124 and total minimum 16 credits of audit courses. A student must register a
minimum of 18 credits in each semester.

First Year, Semester I

S. Category Paper Subject L T P Credit
N. Code
1. BSM BBA 101 Environmental Studies 3 0 0 3
2. ECF BBA-102 Indian Economy 3 0 0 3
3. ECF BBA-103 Fundamentals of Accounting 3 1 0 4
4. HSSC BBA-104 Business Communication 3 0 2 4
5. DC BBA-105 Principles of Management 3 1 0 4
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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

6. CF BIT-81 Fundamentals of Computer 2 0 0 2

Applications
7. AC 3
8. Total 17 2 2 20/23

First Year, Semester II

S. Categor Paper Subject L T P Credit
N. y Code
1. BSM BBA- Business 3 1 0 4
106 Statistics
2. ECF BBA- Business 3 1 0 4
107 Economics
3. ECF BBA- Business 3 0 0 3
108 Environment
4. HSSC BBA- Developing Soft 3 0 2 4
109 Skills and
Personality
5. HSSC BBA- Industrial 3 0 0 3
110 Psychology
6. DC BBA- Human 3 0 0 3
111 Resource
Management
7. AC 3

Total 18 2 6 21/24

Second Year, Semester III

S. Catego Paper Subject L T P Credit
NO. ry Code
1. CF BIT-82 IT Tools for 2 0 2 3
Business
2. L BBA- Business Law 3 0 0 3
201
3. HSSC BBA- Organizational 3 0 0 3
202 Behavior

4. DC BBA- Introduction to 3 0 2 4
203 Business
Research

5. DC BBA- Financial 3 1 0 4
204 Management

6. DC BBA- Fundamentals of 3 1 0 4
205 Marketing

7. AC 3
8. SP BBA- Seminar 0 0 4 2
100

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

Total 17 2 8 21/26

Second Year, Semester IV

S. Categor Paper Subject L T P Credit
N. y Code
1 L BBA-206 Company 3 0 0 3
. Law

2 DC BBA-207 Strategic 3 0 0 3
. Management

3 DC BBA-208 Enterprise 3 0 2 4
. Resource
Planning

4 DC BBA-209 Business 3 1 0 4
. Auditing

5 DC BBA-210 Supply Chain 3 1 0 4

. Management

6 OE 3 0 0 3
.
7 CS BBA-200 Case Study 0 1 2 2
.
Total 18 3 4 21/23

Third Year, Semester V

S. Categor Paper Subject L T P Credit
N. y Code
1. DC BBA-301 Fundamental of 3 0 0 3
Quality
Management

2. DC BBA-302 Management & 3 1 0 4

Cost Accounting

3. DC BBA-303 Introduction to 3 0 2 4
Operations
Research

4. HSSE 3 0 0 3

5. PE1 Program Elective 3 0 0 3

6. PE2 Program Elective 3 0 0 3
7. SIT BBA-300 Summer 0 0 6 3
Internship
Total 18 1 8 23

6
BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

Third Year, Semester VI

S. Category Paper Subject L T P Credit
N. Code
1. DC BBA-304 Entrepreneurship Development 3 0 0 3

2. DC BBA-305 Corporate Governance & Business 3 1 0 4

Ethics

3. DC BBA-306 Production & Operation 3 1 0 4

Management

4. PE3 Program Elective 3 0 0 3

5. PE4 Program Elective 3 0 0 3
6. P BBA-400 Project 0 0 8 4
Total 15 2 8 21

List of Program Elective

S. Categ Paper Subject L T P

No ory Code
.
1 PE BBA- 401 Project Management 3 0 0
2 PE BBA- 402 Investment Banking and Financial Services 3 0 0
3 PE BBA- 403 Working Capital Management 3 0 0
4 PE BBA- 404 International Financial Management 3 0 0
5 PE BBA- 405 Tax Planning 3 0 0
6 PE BBA- 406 Personal Selling & Sales Force Management 3 0 0
7 PE BBA- 407 Brand Management 3 0 0
8 PE BBA- 408 Retail Management 3 0 0
9 PE BBA- 409 International Marketing 3 0 0
10 PE BBA- 410 Rural Marketing 3 0 0
11 PE BBA- 411 Strategic Human Resource Management 3 0 0
12 PE BBA- 412 Leadership Dynamics in Management 3 0 0
13 PE BBA- 413 Team Building & Group Dynamics 3 0 0
14 PE BBA- 414 Knowledge Process Outsourcing 3 0 0
15 PE BBA- 415 Management of Industrial Relations 3 0 0
16 PE BBA- 416 E-Business 3 0 0
17 PE BBA- 417 Fundamental of Cyber Security 3 0 0
18 PE BBA- 418 Database Management System 3 0 0
19 PE BBA- 419 Introduction to Artificial Intelligence 3 0 0
20 PE BBA- 420 Management Information System 3 0 0
21 PE BBA-421 Business Decision Making 3 0 0
22 PE BBA-422 Renewable and Alternate Energy Integration 3 0 0
Management System

List of Audit Courses-

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

S. Category Paper Subject L T P

No. Code
1 AC BBA- 01 Human Values and Ethics 3 0 0
2 AC BBA- 02 Industrial Safety Engineering 3 0 0
3 AC BBA- 03 Business Simulation Approaches 3 0 0
4 AC BBA- 04 Foreign Language (German Language) 3 0 0
5 AC BBA- 05 Financial Inclusion 3 0 0
6 AC BBA- 06 Corporate Restructuring 3 0 0
7 AC BBA- 07 Corporate Financial Decisions 3 0 0
8 AC BBA- 08 Introduction to Professional Correspondence and 3 0 0
Business Documentation
9 AC BBA- 09 Project Appraisal and Analysis 3 0 0
10 AC BBA- 10 Advanced Spreadsheets Tools for Financial 3 0 0
Analysis
11 AC BBA- 11 Financial Modelling and Derivatives 3 0 0

List of Open Elective-

S. Category Paper Subject L T P

No. Code
1 OE BBA- 20 Tourism and Hospitality Management 3 0 0
2 OE BBA- 21 Agricultural Marketing 3 0 0
3 OE BBA- 22 International Business 3 0 0
4 OE BBA- 23 Banking Law 3 0 0
5 OE BBA- 24 Disaster Management 3 0 0
6 OE BBA- 25 Social Media in Business 3 0 0
7 OE BBA- 26 Digital Marketing 3 0 0

List of HSSE Courses-

S. Category Paper Subject L T P

No. Code
1 HSSE BBA- 81 Gender, Justice and Workplace Securities 3 0 0
2 HSSE BBA- 82 Water Society and Sustainability 3 0 0
3 HSSE BBA- 83 Introduction to Cultural Studies 3 0 0
4 HSSE BBA- 84 Economics of Health and Healthcare 3 0 0

8
BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

SYLLABI OF BBA

BBA-101 ENVIRONMENTAL STUDIES 3 Credits (3-0-0)

Course Category : Basic Sciences and Math’s (BSM)

Pre-requisite : NIL
Subject
Contact : Lecture: 3, Tutorial: 0, Practical: 0
Hours/Week
Number of Credits : 3
Course : Continuous assessment through, attendance, home
Assessment assignments, quizzes, viva voce and Minor tests and One
Methods Major Theory Examination

Course Outcomes : 1. Demonstrate an integrative approach to

environmental issues with a focus on sustainability.
2. Use critical thinking, problem-solving, and the
methodological approaches of the social sciences,
natural sciences, and humanities in environmental
problem solving.
3. Reflect critically on their roles, responsibilities, and
identities as citizens, consumers and environmental
actors in a complex, interconnected world.

Unit I
Introduction to Environmental studies, Sustainable development, Realm of Ecology,
Environmental Management System (EMS), Biodiversity, Business and Environment,
Environmental Ethics
Unit II
Efforts for Environmental protection, Public Policy, Role of NGOs, Environmental clearance
for establishing and operating Industries in India, Waste Management, Forest and Wildlife
Management
Unit III
Global Environmental Problems, Global Warming, Ozone depletion, Air and Noise Pollution,
Water Resources, Land Management and Soil Pollution.
Unit IV
Indian Environmental Laws, Wildlife (Protection) Act, Water (Prevention & Control of
Pollution) Act, Environment (Protection) Act, Air (Prevention &Control of Pollution) Act,
Functions of Central Pollution Control Board and State Pollution Control Board

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

Books Recommended
1. Perspectives in Environmental Studies by Kaushik and Kaushik (2011) New Age
International, Publications, New Delhi
2. A Textbook of Environmental Science by Arwin Kumar (2010) APH Publishing
Corporation, New Delhi
3. Environmental Studies Basic Concepts by V K Ahuwalia (2013) Published by TERI

BBA-102 INDIAN ECONOMY 3 Credits (3-0-0)

Course Category : Economics and Commerce Fundamentals (ECF)

Course Outcomes : 1. Possess knowledge about Indian economic problems

in the light of relevant economic theories and in a
comparative perspective.
2. Appreciate the evolution of Indian economy, its
institutional framework, planning policy.
3. Possess a deeper understanding of the relevance of
international trade in view of protection and foreign
competition.
Unit
I

9
Structure of Indian Economy, Concept of Economic Growth, Economic
Development, Basic Characteristics of Indian Economy, Structure of Indian
Economy: Primary Sector, Secondary Sector & Tertiary Sector, Trends in National
Income, Occupational Distribution, Work Force Participation and Changes in
Occupational Structure, GDP & GNP
Unit
II

9
Planning and Economic Development, Problems in Indian Economy, Objective of
Economic Planning in India, Five Year Plans, Industrial Policy, Disinvestments of
Public Enterprises, Economic Problems: Poverty, Inequality, Parallel Economy,
Unemployment, Concentration of Economic Power, Balanced Regional
Development, BIFR & Sick Unit. Theories of Population.
Unit
III

9
10
BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

Indian Economy and Foreign Trade Concept, Foreign Exchange Reserve, Balance
of Payment, Balance of Trade, Export Import Policy, Foreign Exchange
Regulation Act (FERA) Foreign Exchange Management Act (FEMA), Export
Promotion and Qualitative Restrictions.
Unit
IV

9
Indian Economy, Emerging Issues, World Trade Organization and Indian
Economy Emerging issues in international trade, Trade Related Investment
Measures, Trade-Related Aspects of Intellectual Property Rights, Foreign Direct
Investment, Portfolio Investment & Foreign Institutional Investors

Textbooks:

1. Dhingra, I.C.; Indian Economy, Sultan Chand, 2003

2. Aggarwal, A.N., Indian Economy, Vishwa Prakashan, 2003.
3. Mishra, S.K. & V.K. Puri; Problems of Indian Economy, Himalaya Publishing
House,
4. Datt, Ruddar; Sundhram, Indian Economy, Sultan Chand, 2003.

BBA-103 FUNDAMENTAL OF ACCOUNTING 4 Credits (3-1-0)

Course Category : Economics and Commerce Fundamentals (ECF)

Pre-requisite : NIL
Subject
Contact : Lecture: 3, Tutorial: 1, Practical: 0
Hours/Week
Number of Credits : 4
Course : Continuous assessment through tutorials, attendance,
Assessment home assignments, quizzes, practical, viva voce and
Methods Minor tests and One Major Theory Examination.
Course Outcomes : 1. To describe, explain, and integrate fundamental concepts
underlying accounting, finance, management,
marketing, and economics.
2. To use information to support business processes and
practices, such as problem analysis and decision making.

Unit I
Introduction: Financial Accounting: Nature, Objectives, Importance & limitations
of Financial Accounting, Accounting v/s Bookkeeping, Accounting and other
Disciplines, Role of Accountant, Branches of Accounting, Difference between
Management Accounting and Financial Accounting, Accounting Equation,
Conceptual Framework: Accounting Concepts, Principles and Conventions,
Accounting Standards-concept, benefits
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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

Unit II 9
Basic Accounting Procedure – Journal, rules of debit & credit, method of
journalizing, advantage, double entry system, ledger, posting entries, Practical
system of bookkeeping: Cashbook, typesof cash book, Single column, double
column, triple column entries, Trial Balance, Errors & Rectification, Suspense
Accounting – meaning, utility & preparation.
Unit III
Statements Final Accounts, Trading Account, Meaning, need and preparation,
Profit & loss Account Meaning, Preparation of Profit and Loss Account, Balance
Sheet: Meaning, Preparation of Balance Sheet, Final Accounts with adjustment
entry.
Unit IV
Bank Reconciliation Statement: Bank transactions, Preparation of simple bank
reconciliationstatement. Entries in the books of purchaser and seller, Depreciation,
methods of charging depreciation, straight line, written down methods.

Reference Books:

1. S.P. JAIN & K.L. NARANG, Advanced Accountancy, Kalyani Publishers.

2. Tulsian P.C., Advanced Accountancy – Tata McGraw-Hill.
3. Amitabha Mukerjee Mohammed Anif – Modern Accounting – Tata
McGraw-Hill.
4. T.S. Grewal, Double Entry Book – Keeping, Sulthan Chand & Sons, New
Delhi.
5. T.S. Reddy, A. Moorthy, Cost Accounting, Margam Publication, Chennai.

BBA-104 BUSINESS COMMUNICATION 4 Credits (3-0-2)

Course Category : Humanities & Social Science Core (HSSC)

Pre-requisite : NIL
Subject
Contact : Lecture: 3, Tutorial: 0, Practical: 2
Hours/Week
Number of Credits : 4
Course Assessment : Continuous assessment through three Viva voce, Practical
Methods work/record, attendance, and Major Practical Examination
Course Outcomes : 1. Use their learning to overcome oral or written language
problems or hesitancy if any.
2. To face confidently corporate event including meetings
and dealing effectively with colleague, client, or
stakeholders.
3. Use learning on how to prepare Business reports, draft
business letters or write Emails, for successful business
dealings.
4. Exhibit the leaning on cross culture communication to
work effectively in environment of diversified
workforce.

12
BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

Unit I
Introduction - Meaning, process, types: Formal & Informal Communication, modes, channels and
importance, Barriers of Communication and its consequences, Body Language, Effective
Communication: Important factors in Communication, Overcoming the tentative Barriers, Purpose
of Communication: Breaking the ice, Face-to-face conversation, Telephonic Conversation, role
plays (situational), Communication Network
Unit II
Technology in communication - video conferences, telephonic conversations, Skype, etc. Public
Speaking C's of Communication - Clear, concise and correct Interpersonal Communication,
Presentation Skills and use of audio-visual tools,
Unit III
Meetings & Discussions, Effective Listening Skills, Efficient Email and Letter writing, Body
Language, Understanding Kinesics, Proxemics, Body Gestures& Postures, Eye contact in a
presentation.
Unit IV
Report Writing, Essay Writing, Proposal Writing, Getting Feedback and asking questions, Cross
Cultural Sensitivity and Diversity Communication

Books Recommended
1. Business Communication by Shirley Taylor
2. Basic Business Communication by Lesikar Flatley
3. Body Language by Julius Fast
4- Basic Business Communication by Scott Ober
5. How to Speak Without Fear by Natalie Rogers

BBA-105 PRINCIPLE OF MANAGEMENT 4 Credits (3-1-0)

Course Category : Departmental Core (DC)

Pre-requisite : NIL
Subject
Contact : Lecture: 3, Tutorial: 1, Practical: 0
Hours/Week
Number of Credits : 4
Course Assessment : Continuous assessment through three Viva voce, Tutorial
Methods classes attendance and Major Practical Examination

Course Outcomes : 1. Gain practical skills and personal attributes and

competencies that is required for managerial position.
2. Demonstrate the roles, skills, and functions of
management.
3. Understand analytical, developmental, managerial, and
technical skills relate to Managing organizations.
4. Specify how the managerial skills can be executed in a
variety of circumstances in the organization.

Unit I 9
Introduction, Nature of Management – Definition of Management, Nature of Management-
Administration and Management, Contemporary Issues and Challenges in Management, Evolution
13
BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

of Management Thought- F. W. Taylor, Contributions of Henri Fayol, Hawthorne Experiments,

MBO.
Unit II 9
Planning and Decision Making: Planning- Definition, Nature, Importance, Process, Elements.
Decision making- Nature, Importance and Process.
Unit III 9
Organizing: Definition, Delegation, Principles of organizing, Span of Management, Types of
Organization: Formal and Informal Organizations, Common Organizational Structures,
Departmentalization, Centralization and Decentralization. Staffing: Meaning, Importance,
Recruitment and Selection, Training- Meaning, Types: On the Job and Off the Job Training.
Unit IV 9
Directing: Supervision- Meaning, Importance. Communication- Meaning, Types, Barriers.
Leadership- Meaning, Importance, Traits of Leader. Motivation- Definition, Types, Theories of
Motivation- Maslow, Herzberg X & Y Theory.
Controlling: Definition, Types of Control, Control Process, Management by Exception (MBE).
Reference Books:

1. James F. Stoner,et al : Management, Pearson Education Delhi

2. Harold Koontz Heinz Weinrich: Management, Tata McGraw Hill Pub. Co., Delhi
3. R.N. Singh: Management Thought & Thinkers, S.C.& Co., Delhi
4. S.K. Chakraborty: Management by Values, Oxford Univ. Press, Delhi
5. C.B. Gupta, Business Organization & Management, Sultan Chand & Sons.
6. L.M. Prasad, Principles of Management, Sultan Chand & Sons

14
BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

BIT-81 FUNDAMENTALS OF COMPUTER APPLICATIONS 2 Credit (2-0-0)

Course category : Computer Fundamental (CF)

Pre-requisite Subject : NIL
Contact hours/week : Lecture: 2, Tutorial: 0, Practical: 0
Number of Credits :2
Course Assessment methods : Continuous assessment through tutorials, attendance, home
assignments, quizzes, Minor test, and Major Theory
Examination
Course Outcomes: The students are expected to be able to demonstrate the following
knowledge, skills, and attitudes after completing this course:
1. understand the basics of computers Hardware/Software
2. understand the importance of number systems
3. understand the concept of operating system
4. understand the fundamentals of computer networking

Topics Covered

Unit I 9L
Defining computer; Input Devices: Keyboard, Mouse, Data Scanning Devices; Output Devices:
Monitors, Printers; Processor; Primary Memory: RAM, ROM, PROM, EPROM, EEPROM; Internal
Memory; Secondary Memory

Unit II 9L
Number Systems: Decimal Number System, Binary Number System, Octal Number System and Hexa
Decimal Number, Conversions from one Number System to another, Binary Arithmetic, 1’s
compliment, 2’s compliment

Unit III 9L
Operating System Concepts: Definition & Types of Operating System, Functions of Operating System,
Introduction to Windows Operating System

Unit IV
9L
Data Communication and Networks: Networking Models, Communication Channels, Types of
Networks: LAN, MAN, WAN, Network Topologies, Introduction to Internet, latest trends in Web
applications

Books & References

1. Govindraju, S. - Introduction to Computer Science
2. Jain, V.K. - Computer and Beginners
3. Sinha, P.K. - Fundamentals of Computers
4. Ram, B. - Computer Fundamentals
5. Rajaraman - Fundamental of Computers
6. Saxena, Vikas Publishing House: A first Course in Computers

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

BBA-106 BUSINESS STATISTICS 4 Credits (3-1-0)

Course Category : Basic Sciences and Math,s (BSM)

Course Outcomes : To provide managers the skills they need to make effective
decisions in uncertain circumstances.
1. It provides entrepreneurs the statistical tools to business
professionals, including statistical research in business,
in order to help their organizations, succeed.
2. Helps to recognize the opportunities of statistics in
creating accurate predictions

Unit I 9
Statistics: Nature, Characteristics and scope; Application of Statistics in business. Data; Data
collection; Organization of data- classification, frequency distribution; Presentation of data- table,
bar diagram, pie diagram, histogram, frequency polygon, frequency curve, Ogive Curve, Lorenz
Curve. Use of Excel in graphical representation of data
Unit II 9
Descriptive Statistics (Central tendency, Dispersion, Correlation) Measures of central tendency -
Mean, Median, Mode, Harmonic Mean, Geometric Mean Partition values - Quartiles, Deciles,
Percentiles, Use of Excel in drawing scatter diagram and calculating coefficient of correlation
Use of Excel in calculating the above statistical measures
Unit III 9
Measures of dispersion - Range, Mean Deviation, Standard Deviation, Quartile Deviation,
Coefficient of Variation, Skewness and Kurtosis Scatter diagram, Karl Pearson’s coefficient of
correlation, Spearman’s Rank coefficient of correlation,.
Unit IV 9
Concept of probability, probability theory, probability distribution Probability Regression:
Regression coefficients, Linear Regression equations of X on Y and Y on X, Use of Excel in
calculating slope and intercept of linear regression equation, Index number: Meaning types of Index,
Uses of Index

Books & References:

1. J. K. Sharma: Business statistics, Pearson Education.
2. Levin, Rubin: Statistics for Management, Person Education.
3. S.P. Gupta: Statistical Methods. Sultan Chand

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

BBA-107 BUSINESS ECONOMICS 4 Credits (3-1-0)

Course Category : Economics and Commerce Fundamentals (ECF)

Pre-requisite : NIL
Subject
Contact : Lecture: 3, Tutorial : 1, Practical: 0
Hours/Week
Number of Credits : 4
Course : Continuous assessment through tutorials, attendance,
Assessment home assignments, quizzes, practical, Tutorial class,
Methods viva voce and Minor tests and One Major Theory
Examination.
Course Outcomes : 1. To understand the concepts of cost, nature of
production and its relationship to Business operations.
2. To apply marginal analysis to the “firm” under
different market conditions.
3. To analyse the causes and consequences of different
market conditions.
4. To integrate the concept of price and output decisions
of firms under various market structure.

Unit I 9
Economics: Nature, Scope, and Definition, Consumer Surplus Law of Diminishing Marginal Utility,
Indifference Curve, Demand, Demand function, Factor affecting Demand, Law of Demand,
Exceptions of Law of Demand, Change in Demand, Elasticity of Demand: Price Elasticity, Income
Elasticity, Cross Elasticity, Demand Forecasting, Demand Forecasting Techniques: Qualitative &
Quantitative Techniques, Supply, Factor affecting Supply, Law of Supply, Exceptions, Elasticity of
Supply
Unit II 9
Factors of Production, Production function: Law of Variable Proportions, Economy of Scale, Cost
concepts, Analysis, Break Even Analysis, Total cost, Average cost, Marginal Cost Short run cost
output, Long run cost output, Concepts of Revenue, Total Revenue, Average Revenue, Marginal
Revenue
Unit III 9
Theory of Firm and Market Organization: Perfect Competition-basic features, short run equilibrium,
long run equilibrium of firm/industry, effect of changes in demand, cost and imposition of taxes,
Monopoly, Imperfect Market Competition, Oligopoly, Duopoly, Monopolistic Market, Pricing under
Perfect Market Competition, Monopoly Market, Oligopoly, Duopoly, Monopolistic Market
Unit IV 9
Profit, Types of Profit, Theory of Profit- Dynamic Theory of Profit, Wage Theory of Profit, Innovation
Theory of Profit, Risk & Uncertainty bearing of Profit, Recardian Theory of Rent, Quasi-Rent Wage
determination under Perfect Market.

Books & References:

1. Koutsoyiannis, A. (1979), Modern Microeconomics, 2nd edition Macmillan Press, London.
2. Layard, P.R.G. and A.W. Walters (1978) Microeconomic Theory, McGraw Hill, New Yark.
3. Ahuja H.L. (2003) Advanced Economic theory: Microeconomic Analysis, 13th Edition, S.Chand
and Co. Ltd. New Delhi.
4. Sen, A (1999) Microeconomics: theory and Applications, Oxford University Press, New Delhi.

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

5. Chaturvedi, Gupta and Pal (2002) Business Economics: Text and Cases Galgotia Publishing
Company, New Delhi.

18
BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

BBA-108 BUSINESS ENVIRONMENT 3 Credits (3-0-0)

Course Category : Economics and Commerce Fundamentals (ECF)

Pre-requisite : NIL
Subject
Contact : Lecture: 3, Tutorial: 0, Practical: 0
Hours/Week
Number of Credits : 3
Course : Continuous assessment through tutorials, attendance,
Assessment home assignments, quizzes, practical, Tutorial class, viva
Methods voce and Minor tests and One Major Theory Examination.

Course Outcomes : 1. Evaluate the economic & political environmental

dynamics to cope with the changing regulations
affecting business and its profitability.
2. Analyse the competitive forces in environment and
accordingly devise business policies and strategies to
stay in competitive position.
3. Understand the international influences on domestic
business and measures to be taken for successful global
business operations.

Unit I 9
Concept, Significance, Components of Business environment, Types of business environment
environmental scanning, interaction between internal and external environment. Social
Responsibilities of Business, Micro and Macro environment
Unit II 9
Social environment: Social responsibility of business, social audit, Consumerism and Consumer
Protection Act, Other Government Acts, Culture and Globalization, Economic Systems:
Capitalism, Socialism, Communism, Mixed Economy-Public Sector & Private Sector
Unit III 9
Industrial Policy: Factor affecting industrial environment Historical Perspective, Socio Economic
implications of Liberalization, Privatization, and Globalization. Political and Technological
Environment: Political systems, Government and Business, Technological policy, Technology
Transfer, Impact of EXIM policy on Technology transfer, UNCTAD: roles and functions, IRDA:
roles and functions
Unit IV 9
Role of Government in Regulation and Development of Business; Monetary and Fiscal Policy;
FERA, FEMA, Overview of International Business Environment, Trends in World Trade: WTO-
Objectives and role in international trade

1. David P. Baron, Business and its Environment, 6th Edn.

2. Francis Cherunalum: Business Environment, 13th Edn. Himalaya Publishing Pvt. Ltd
3. K.Aswathapa :Essentials of Business Environment, Himalaya Publishing House
4. Justin Paul: Business Environment Text and Cases, McGrawHill

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BBA-109 DEVELOPING SOFT SKILLS AND PERSONALITY 4 Credits (3-0-2)

Course Category : Humanities & Social Science Core (HSSC)

Pre-requisite : NIL
Subject
Contact : Lecture: 3, Tutorial : 0, Practical: 2
Hours/Week
Number of Credits : 4
Course : Continuous assessment through tutorials, attendance,
Assessment home assignments, quizzes, practical, Tutorial class, viva
Methods voce and Minor tests and One Major Theory Examination.
Course Outcomes : 1. Use the learnt soft skills to grow as successful
professional.
2. Demonstrate vital skills like leadership, motivation and
spirit of team work to achieve the organizational Goal
effectively.

Unit-I 9
Concepts of Soft Skills, Hard Skills, Comparative Studies, Importance of Soft Skills: Leadership,
Team Spirit, Group Organization, Motivation, Attitude, Self-Development, Self- Esteem,
Interpersonal & Behavioral Skills., Critical Thinking, Analytical Abilities, Positive work ethics,
Cooperation & Coordination, Awareness. Describing common people, objects, daily incidents,
interpreting pictures, documentaries & cartoons, News Discussion, British & American
Vocabulary.
Unit-II 9
Time Management: Importance of Time, Challenges, Identifying Priorities, Prioritizing
Priorities, Multitasking, Time Management and Pressure Handling, Team Building: Significance
and Factors.
Unit-III 9
Presentation: Meaning and importance of presentation, Analyzing Different types of
Presentation, Effective Presentation Skills, Extemporaneous Presentation, Analyzing the
Importance of Presentation Strategies
Concepts of a Group Discussion- Confidence, Structured & Unstructured G.D, preparing for GD,
Effective G.D Participation, How to give a Good Impact in a G.D and Interview.
Unit-IV 9
Concept of Personality; Categories of Personality; Importance of Self Image; Identification of
Personality; Factors Affecting Personality Development; Body language from psychologist point
of view & quizzing etc.

Reference Books:
1.Poyatos, F. Non-Verbal Communication across Disciplines, University of New Brunswick.
2.Rao, M.S. & Ramana, P.S.V., Soft Skills for Better Employability.
3.ICFAI University Press. Cook, S. The Effective Manager (e-book). IT Governance
Publishing.
4.Bhatnagar, Nitin & Mamta Bhatnagar, Effective Communication and Soft Skills: Strategies for
Success. New Delhi, Pearson (Dorling Kindersley, India Ltd.)
5.Mohan, Krishan & NP Singh, Speaking English Effectively, New Delhi: Macmillan Publishers
India Ltd.

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BBA-110 INDUSTRIAL PSYCHOLOGY 3 Credits (3-0-0)

Course Category : Humanities & Social Science Core (HSSC)
Pre-requisite : NIL
Subject
Contact : Lecture: 3, Tutorial: 0, Practical: 0
Hours/Week
Number of Credits : 3
Course : Continuous assessment through tutorials, attendance,
Assessment home assignments, quizzes, practical, Tutorial class, viva
Methods voce and Minor tests and One Major Theory Examination.

Course Outcomes : 1. Use of various facets of psychology, its problems and

understanding.
2. To identify, formulate and solve the real-life problems
with positive attitude.
3. To inculcate the habit of learning and developing the
industrial problems from business perspective.

UNIT-I 9
Introduction to Industrial Psychology and its basic concepts Nature, Importance and scope of
Industrial Psychology, Scientific management theory, work study, Time and motion study and
human relations school
UNIT-II 9
Individual in workplace, Motivation and job satisfaction, Stress management, Organizational
culture, Organizational Development, Attitude, Values and Belief, Leadership and group dynamic.
UNIT-III 9
Work environment, work culture, work life balance Engineering Psychology, Fatigue and boredom,
Work environment, Accident and safety, Job analysis, Job enrichment, Job description, Quality of
work life
UNIT-IV 9
Performance management and training Performance appraisal, Importance and Methods of
Performance appraisal, Training and development- Concepts and Benefits to the organization,
Training method and tools, Manpower Planning

Books & References

1. Miner, J. B. (1992). Industrial/Organizational Psychology, N Y: McGraw Hill
2. Blum & Naylor (1962). Industrial Psychology, Its Theoretical & Social Foundations CBS
Publication
3. Aamodt, M. G. (2007). Industrial/Organization Psychology: An Applied Approach (5e)
Wadsworth
/Thompson: Belmont, C. A.
4. Aswathappa K. (2008). Human Resource Management (Fifth edition) New Delhi: Tata McGraw
Hill
5. Archana Despandey, (2010). Industrial Psychology, Sun India Publications, New Delhi.

BBA-111 HUMAN RESOURCE MANAGEMENT 3 Credits (3-0-0)

Course Category : Departmental Core (DC)
Pre-requisite : NIL
Subject
Contact : Lecture: 3, Tutorial: 0, Practical: 0
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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

Hours/Week
Number of Credits : 3
Course : Continuous assessment through tutorials, attendance,
Assessment home assignments, quizzes, practical, Tutorial class, viva
Methods voce and Minor tests and One Major Theory Examination.

Course Outcomes : 1. To develop the understanding of the concept of human

resource management and to understand its relevance in
organizations.
2. To develop necessary skill set for application of various
HR issues.
3. To analyse the strategic issues and strategies required to
select and develop manpower resources.
4. To integrate the knowledge of HR concepts to take
correct business decisions.

Unit – I 9
Human Resource Management Concept and Functions, Characteristics And Significance OfHRM,
Role And Competencies Of HR Manager, Changing Environment Of Human Resource
Management- Globalization, Workforce Diversity, Corporate Downsizing, Technological
Advances, Cultural Environment.
Unit – II 9
Acquisition of Human Resource Human Resource Planning- Manpower Planning and Significance,
Job Design- Job Rotation, Job Enrichment and Job Enlargement; Recruitment – Concept And
Sources, e-Recruitment, Selection – Concept And Process, Types of interview in selection process,
Placement And Induction.
Unit – III 9
Training and Development Concept and Importance, Identifying Training and Development Needs,
Designing Training Programmes, Methods of Training, Evaluating Training Effectiveness;
Introduction to Management Development and Career Development, HRIS & HRPS.
Unit – IV 9
Performance Appraisal Concept, Nature and Objectives; Traditional And Modern Techniques Of
Performance, Compensation: Concept- Wage And Salary, Minimum, Fair And Living Wage, Factors
Influencing Compensation Levels, Job Evaluation; Methods Of Wage Payments With Their Merits
And Demerits, Employee Maintenance Employee Welfare, Health And Safety, Social Security,
Employee Empowerment.

References
1. K. Ashwathappa : Human Resource &Personal Management, Text And Cases: Tata Mc Graw-
Hill
2. Seema Sanghi: Human Resource Management: Text And Cases: Himalaya Publishing House
3. Rao, V.S.P.: Human Resource Management- Text and Cases, Excel Books.
4. Rudrabasavaraj M.N. Dynamism Personnel Administration- Management of Human
Resources, Himalaya Publication House.

BIT- 82 IT TOOLS FOR BUSINESS 3 Credit (2-0-2)

Course category : Computer Fundamental (CF)

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Pre-requisite Subject : NIL

Contact hours/week : Lecture: 2, Tutorial: 0, Practical: 2
Number of Credits :3
Course Assessment methods : Continuous assessment through tutorials, attendance, home
assignments, quizzes, practical work, record, viva voce, Minor
test and Major Theory Examination
Course Outcomes : The students are expected to be able to demonstrate the following
knowledge, skills and attitudes after completing this course
1. describing the basics IT tools for business.
2. practicing MS Office tools to be used in business.
3. designing documents, spreadsheets, and presentations through MS Office.
4. explaining the use of Electronic Data Interchange in business applications.
5. understanding e commerce and its components.
6. applying basic IT tools in e commerce applications.

Topics Covered
UNIT I 9L

MS Word: Formatting texts, inserting tables and pictures, working with headers and footers
MS Excel: Formatting excel worksheets, using functions in excel, making various charts and graphs
MS PowerPoint: Creating presentation, working with texts, inserting tables, pictures and charts

UNIT II 9L

Electronic Data Interchange Basics: EDI model, Applications of EDI, Advantages and Drawbacks of EDI,
Electronic Payment System, Types of Electronic Payment System (E-Cash, E-Cheque, Smart Card, Credit Card,
Debit Card), Electronic Fund Transfer

UNIT III 9L

Information Technology in Business: Application of Information Technology in Railways, Airlines, Financial

Systems, Banking, Insurance, Inventory Control, Hotel Management, Education, Mobile Phones, Video Games,
Special Effects in Movies

UNIT IV 9L

Fundamentals of Electronic Commerce: Definition, Components of E-Commerce, Activities of E-

Commerce, Goals of E-Commerce, Functions of E-Commerce, Applications of E-Commerce, Advantages and
Drawbacks of E-Commerce, Different types of business models (B2B, B2C, C2C, C2B and B2G)

EXPERIMENTS
1. Formatting texts in a created word document
2. Inserting tables and pictures in any word document
3. Inserting headers and footers in the word document
4. Creating excel documents and its formatting
5. Using functions in any excel worksheet
6. Making various charts and graphs in the excel worksheet
7. Creating presentation using power point
8. Working with texts in any power point slide
9. Inserting tables, pictures and charts in the power point slides
10. Exploring the use of MS Office and other IT tools in business
11. Exploring various e commerce web applications which are available online

Books & References

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

1. Mansfield Ron, “Working in Microsoft Office”, Tata McGraw-Hill, 2008

2. Miller M, “Absolute Beginners Guide to Computer Basics”, Pearson Education, 2009
3. ITL Educational Society, “Introduction to IT”, Pearson Education, 2009
4. Agarwala Kamlesh, N and Agarwala Deeksha, "Business on the Net: Introduction to the whats and
hows of E-Com", Macmillan India
5. Ravi Kalakota & A.B. Winston, "Frontiers of Electronic Commerce", Pearson Education.
6. Bharat Bhaskar, "Electronic Commerce - Framework Technologies and Applications", Tata
McGraw Hill.

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

BBA-201 BUSINESS LAW 3 Credits (3-0-0)

Course Category : Law (L)

Unit I 9
Business Law: Meaning and Scope and Sources of Indian Business Law. The Indian Contract
Act: Definition, Types of contracts, Offer, Acceptance, Agreement, Free consent, Capacity of
parties, Legality of object and consideration, various modes of discharge of a contract, remedies
for breach of contract.

Unit II 9
Indian Partnership Act: Definition, Nature of Partnership, Registration of firms, kinds of
partners, Relationship between partners, relation of partners third parties, Partnership deed,
Rights &Duties of partners.

Unit III 9
Sales of Goods Act: Definition of Sales, essentials for contract of sale, Performance of contract
of Sale, meaning of conditions and warranties. Implied warranties – Caveat Emptor, Transfer of
Ownership, Rights of Unpaid seller and other remedial measures. Bailment – Rights & Duties of
Bailor and Bailee, Law of Agency – Creation and termination of agency.

Unit IV
Negotiable Instruments Act: Definition of negotiable instrument. Promissory note, bill of
exchange and Cheques, Parties to negotiable instrument, Discharge of parties from liability.
Dishonor of a negotiable Instrument – Liabilities of Banker and drawer for dishonor of a cheque.
9
BOOKS FOR REFERENCE:

1. Kapoor N.D, Business Law, Sultan Chand & Sons

2. RSN Pillai, Bagavathi, Business Law, S. Chand.
3. Shukla M.C., Mercantile Law, S. Chand.
4. P.C. Tulsian, Business Law, TMH.
5. Kapoor GK and Gulsan, Business Law, New age International
6. Singh, Avtar, The Principles of Mercantile Law, Eastern Book Company, Lucknow.
7. Gulshan, S.S; Business & Corporate Law, Excel Books, New Delhi

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

8. Sen and Mitra, Commercial Law including Company Law, world Press.
9. Bulchandani, K.R., Business Law for Management. Mumbai: Himalaya Publishing
House.
10. K. Aswathappa, Business Laws, Himalaya Publishing House,

BBA-202 ORGANISATIONAL BEHAVIOUR 3 Credits (3-0-0)

Course Category : Humanities & Social Science Core (HSSC)

Unit I 9
Meaning and development of Organizational Behavior, Concept and significance of OB, Need for
Organizational Behavior, Contributing discipline, Challenge and opportunities for Organizational
Behavior, Organizational Behavior Model.

Unit II 9
Motivation: Meaning, Types and Theories- Herzberg Theory and Expectancy Theory. Learning:
Concept and Characteristics, Principles, models of learning, Brief Idea of Components of Learning
Process; Attitudes: Concept and Characteristics, Factors, and Measures of Changing Attitudes.

Unit III 9
Perception: Components, factors influencing perception process; Personality: Determinants,
theories, measurement; Leadership: meaning, style, models of leadership, Organizational Culture;
Organizational Change and development.

Unit IV 9
Group formation, Group Cohesiveness and development, inter-group conflict, Nature, process and
resolution techniques; the nature and types of team, creating effective team, dysfunctions of group
and team, Communication process, meaning, barriers and methods to overcome barriers.

SUGGESTED READINGS
1. Robins, Stephen P. - Orgnaisational Behaviour, Pearson, New Delhi, India.
2. Prasad, L.M. - Oranisational Behaviour
3. Davis, K & Newstorm - Human Behaviour at Work Schen - Organisational Psychology
4. Ramesh B. Rudani, Management and Organizational Behaviour, Tata McGraw-Hill
Education Private Limited, New Delhi, India.

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

BBA-203 INTRODUCTION TO BUSINESS RESEARCH 4 Credits (3-0-2)

Course Category : Departmental Core (DC)

Pre-requisite Subject : NIL
Contact Hours/Week : Lecture : 3, Tutorial : 0, Practical: 2
Number of Credits : 4
Course Assessment
Methods : Continuous assessment through tutorials, attendance, home
assignments, quizzes, practical, Tutorial class, viva voce and
Minor tests and One Major Theory Examination.
Course Outcomes : 1. To differentiate among various type and approaches of
research and apply them in different business.
2. To formulate the actual problem and analyse the factors
behind these problems related to the business or product or
service of the organisation.
3. To collect the data and information for the continuous
research and development process of the organisation for
competitive purpose.

UNIT-I 9
Introduction to research: Meaning – Objectives – Types of Research – Scope of Research – Research
Approaches – Research Process – Research Design –Exploratory – Descriptive – Causal-longitudinal
and cross-sectional analysis.

UNIT-II 9
Methods of data collection: Introduction, Sources of Data, Primary Data Collection Techniques,
Secondary Data Collection Techniques, Secondary Data – Advantages and Disadvantages, Qualitative
vs. Quantitative Data Sampling methods -Sampling and sampling distribution: Importance of
Sampling, Methods of Sampling, Sampling errors.

UNIT-III 9
Statistical methods: Tabulation of data -Editing, Coding the Data, Analysis of data –Testing of
Hypothesis, Statistical Analysis, Parametric and Non- parametric tests, Analysis of variance: T- test,
ANOVA, & Interpretation of data

UNIT-IV 9
Writing a research proposal- Contents of a research proposal and types of research proposals, Ethics
in Research-Report writing Types of Reports, Business, Technical and Academic Report writing –
Methodology Procedure – Contents – Bibliography-Reference.

Books & References:

1.Research Methodology – C.R. Kothari
2.Methodology and Techniques of Social Research – Wilkinson, Bhandarkar
3.Research Methodology – Dr. V.P. Micahel
4. Research Design and Methods – Kenneth S. Bordens
5.Business Research Methods – Donald R. Koope

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

BBA-204 FINANCIAL MANAGEMENT 4 Credits (3-1-0)

Course Category : Departmental Core (DC)

Pre-requisite Subject : NIL

Contact Hours/Week : Lecture: 3, Tutorial : 1, Practical: 0
Number of Credits : 4
Course Assessment
Methods : Continuous assessment through tutorials, attendance, home
assignments, quizzes, practical, Tutorial class, viva voce and
Minor tests and One Major Theory Examination.
Course Outcomes : 1. Financial management enables to accomplish important big
picture and daily financial objectives to finance managers.
2. Developing skills for financial planning information to
investors.
3. Provides skills for great decision-making with respect to
financial considerations.

Unit I 9
Introduction: Financial Management- Definition, Scope, Functions, Significance, Objectives:
Profit vs Wealth Maximization. Role of Chief Financial Officer, Time Value of Money –
Concept & Significance; Compounding & Discounting Techniques.

Unit II 9
Investment Decision: Meaning & Significance, Capital Budgeting: Concept, Process &
Significance: Techniques of Capital Budgeting – Traditional techniques - (Pay-back Period,
Net Present Value, Internal rate of Return, Profitability Index; Capital Rationing – Concept,
Leverage: Concept, Significance, Types- Operating, Financial, Combined leverage.

Unit III 9
Financing Decision: Cost of Capital: Concept, Significance, Computation of cost of Capital.
Capital Structure: Concept, Components & Factors affecting capital structure of a firm; Capital
Structure Theories – Net Income, Net Operating Income, Capital Structure Planning Tools:
EBIT- EPS Analysis, Financial Break-even Point. Dividend Decision: Issues in Dividend
Decisions.

Unit IV 9
Working Capital: Concept & Importance, Classification, Working Capital Cycle – Concept,
Estimation of working capital; Working Capital Policy Working Capital Management:
Concepts & Classification. Elementary Knowledge of Inventory Management, Receivable
Management, Cash Management.

BOOKS & REFERENCES:

1. S.N. Maheshwari - Financial Management (4th edi), Sultan Chand & Sons.
2. P.V. Kulkarni - Financial Management - Himalaya Publishing House,Mumbai.
3. S.C. Kucchal - Corporation Finance - Chaitanya Publishing House, Allahabad.
4. I.M. Pandey - Financial Management - Vikas Publishing House.
5. R.M. Shrivastava - Pragati Prakashan, Meerut.
6. M.Y. Khan and P.K. Jain - Financial Management - Tata - McGraw Hill Publishing co. Ltd.,
New Delhi.
7. Prasanna Chandra - Financial Management - Tata - McGraw Hill Publishing co. Ltd., New
Delhi

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

BBA-205 FUNDAMENTAL OF MARKETING 4 Credits (3-1-0)

Course Category : Departmental Core (DC)

Pre-requisite Subject : NIL

Contact Hours/Week : Lecture : 3, Tutorial : 1, Practical: 0
Number of Credits : 4
Course Assessment
Methods : Continuous assessment through tutorials, attendance, home
assignments, quizzes, practical, Tutorial class, viva voce and
Minor tests and One Major Theory Examination.
Course Outcomes : 1. Students will be able to understand Practical and theoretical
implementation of Services marketing with knowledge of
7p's (Extended 3p).
2. Shall get familiar with the scope of Services marketing in
real world.
3. Shall be able to identify critical issues in the service delivery
process with an effective Service marketing system and
issues related to services marketing triangle. Students also
understand the integration of technology with services
marketing for better performance.

Unit I 9
Meaning, Nature and Scope of Marketing Management, Elements of Marketing Management-
Needs, Wants, Desire, Demands, Customer v/s Consumer, Markets and Marketers, Marketing Vs
Selling, Concept, Marketing concept, Holistic Marketing Concept, Marketing Philosophies
Marketing Mix, Marketing Environment.

Unit II 9
Marketing Strategies: Definition, Need and Benefits of Market Segmentation, Bases for
Segmentation, Selection of Target Market, Positioning and differentiation strategies, Product mix,
Product Hierarchy, Product Life Cycle, New Product Development, and Concept of Branding.

Unit III 9
Concept and Meaning of Price and Pricing, Pricing Policies and Strategies, Pricing - Factors
affecting pricing, Pricing Strategies-Value based, Cost based, Market based, Competitor based,
New product pricing Methods of pricing, Distribution Channels, Types of Intermediaries,
Channel Management Decisions, Factors affecting channel choice, Channel conflict.

Unit IV 9
Communication Process, Promotion Mix- advertising, Direct Marketing, Personal Selling,
Publicity and Public relations; Sales Promotion-Tools and Techniques, Advantages of Personal
Selling, Steps involved in Personal Selling, Buying motives & Buying habits, Factors influencing
buying behaviour, Buying decision process, Consumerism. New terms of Marketing: Niche
Marketing, Green Marketing, Gorilla Marketing

Reference Books-
1. Marketing Management - Philip Kotler, Armstrong, Pearson Education
2. Marketing Management - Rajan Saxena, Tata McGraw Hill,

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

3. Marketing Management -Ramaswamy & Namakumari, Macmillan

4. A Text on Marketing Management,Datta,Debraj and Datta,Mahua,
Vrinda Publications (P) Ltd. Edition

BBA-206 COMPANY LAW 3 Credits (3-0-0)

Course Category : Law (L)

Unit I 9
Definition & nature of Company, characteristics, Kinds of companies: Private Company,
Public Company, One man Company, Small Company, Producer Company. Conversion of a
Private Company into a Public company and vice versa, privileges of Public & private
company, difference between private & public companies. Role of Promoters, Position of
Promoters.

Unit II 9
Formation of Company: Memorandum of Association, Article of Association, Prospects,
Doctrine of Constructive Notice, Doctrine of Indoor Management: Exceptions, Certificate of
Incorporation and Commencement of Business, Types of Meeting: Board of Directors,
Statutory meeting, Annual General Meeting, Proxy, Minutes, notice, voting. Types of
Resolution: General and Special Resolution.

Unit III 9
Company Management: Appointment managerial personnel, Directors, Powers & duties of
directors, Audit Committees, Nomination and Remuneration Committee and Stakeholders
Relationship Committee, CSR Committee, Rights and duties of managerial personnel,
Disclosure, Role of Auditor, Fraud Risk Mitigation, Penalties.

Unit IV 9
Company Winding Up: Types of winding up, Company Liquidator, Winding up subject to the
supervision of the Court, Liquidator: Appointment, Duties, Powers and Liabilities, Preferential
payments, Settlement, Removal and Replacement of Liquidator, Effect of winding up order.
Final meeting, dissolution of company

Books & References:

1. Bhagava & Bhargava2013-Circulars & Clarifications on Company Law, Taxman
Publications, New Delhi.
2. Datey. Students Guide to Corporate Laws. Taxman Publications, New Delhi.

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

3. Gulshan.S.S. Company Law, EXCEL BOOKS, New Delhi.

4. Ramaiah. Company Law: Text & cases. Law House Publication, Allahabad.

5. Singh, A. Company Law. New Delhi: Eastern Book Company

6. Bagrial, A. K. Company Law. Noida: Vikas Publishing House Pvt. Ltd.
7. Gogna, P. P. A Textbook Of Company Law. New Delhi: S. Chand Publisher.

BBA-207 STRATEGIC MANAGEMENT 3 Credits (3-0-0)

Course Category : Departmental Core (DC)

UNIT I 9
Nature and importance of Business Policy & Strategy, Introduction, and Strategic Management
Basic Concept of Strategic Management: Mission, Vision, and Objectives. Impact of
globalization, Basic Model of Strategic management, Strategic Decision Making, Role of
Strategic Management in Global Competitiveness.

UNIT II 9
Environmental Scanning, PESTLE, Industry Analysis, Value-Chain Approach,
Scanning Functional Resources, Strategic Budget and Audit, SWOT Analysis, TOWS Matrix,
and ETOP Study, Various Corporate Strategies: Growth/ Expansion, Diversification, Stability,
Retrenchment & Combination Strategy.

UNIT III 9
Process of Strategic Planning, Stages of corporate development, Corporate Restructuring,
Mergers & Acquisitions, Strategic Alliances, Boston Consultancy Group (BCG) Model, GE-
McKinsey Nine-box matrix, Porters Model: Five Force and Porters Diamond Model, Strategic
Choice.

UNIT IV 9
Strategy Implementation through structure, through Human Resource Management: through
values and ethics. McKinsey’s 7S Model, Organization Life Cycle, Management and Control,
Activity based Costing, Strategic Information System. Choice of Strategy, Generic Business
Strategies

BOOKS & REFERENCES:

1. Carpenter-Strategic Management (Pearson)
2. Kazmi A. - Business Policy and Strategic Management (Tata Mc Graw Hill, 2nd Ed.)
3. Kachru - Strategic Management: (Excel Books)

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

4. Cliff Bowman - Business Policy and Strategy (Prentice Hall of India)

5. Trehan- Strategic Management ( Wiley)
6. Mc Carthy D.J., Minichiello Robert J., and Curran J.R. - Business Policty and Strategy
(AITBS)
7. Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic Management

BBA-208 ENTERPRISE RESOURCE PLANNING 4 Credits (3-0-2)

Course Category : Departmental Core (DC)

Unit I 9
Database System: Introduction- definition of Data uses & need of data in organizations,
Defining ERP, Origin and Need of ERP, Merits and Demerits of an ERP System, Conceptual
Model of ERP, Emerging Trends in ERP and Enterprise Applications, Cost of ERP
Implementation, Customer Relationship Management

Unit-II 9
Understanding Business Processes-Concept of Business Process; Rethinking of the Processes;
Emergence of Reengineering Concept; Identification of Re-engineering Needs; Reengineering
Phases, Pros and Cons of BPR, Role of IT in BPR, Introduction to Benchmarking, ERP
Implementation- Life Cycle, Methodologies and Strategy.

Unit-III 9
Selecting Consulting Partner- Things to be considered for Partner Selection, Request for
Proposal Method for Selection of Consulting Partner, In-house Implementation Team vs.
External Consultants, Introduction to Change Management, Resource Based View of ERP, and
Introduction to ERP Applications

Unit-IV 9
Modules of ERP-Introduction to Basic Modules of ERP System: HRD - Sales and Distribution.
Finance; Resource Management inglobal scenario

Reference Books-
1. Rahul V Altekar, P.- Enterprise Resource Planning, Theory and Practice, Prentice Hall of
India
2. Applegate, L.M., Austin, R.D. & McFarlan, F.W.-Creating Business Advantage in the
Information Age,McGraw-Hill
3. Monk, E. & Wagner, B. - Concepts in Enterprise Resource Planning, Thomson Course
Technology

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4. Olson, D.L. - Managerial Issues of Enterprise Resource Planning Systems, McGraw-Hill

5. Sandoe, K., Corbitt, G. & Boykin, R. - Enterprise Integration, John Wiley & Sons, Inc.
6. John Antonio - The SAP/3 Handbook, Tata McGraw Hill, New Delhi
7. Elmasri and Navathe; Fundamentals of Database Systems, Pearson, Sixth Edition, New
Delhi.
8. Sanjay Saxena; A first course in Computers, Vikas Publishing House Pvt. Ltd. Jungpura New
Delhi, 1999

BBA-209 BUSINESS AUDITING 4 Credits (3-1-0)

Course Category : Departmental Core (DC)

Pre-requisite Subject : NIL

Contact Hours/Week : Lecture : 3, Tutorial : 1, Practical: 0
Number of Credits : 4
Course Assessment
Methods : Continuous assessment through tutorials, attendance, home
assignments, quizzes, practical, Tutorial class, viva voce and
Minor tests and One Major Theory Examination.
Course Outcomes : 1. It enables students to understand importance of systematic
records keeping and management of all activities like
financial, accounting, production etc. in the business.
2. It helps students in Developing concept of establishing
transparency of the entity to its stakeholders.
3. To understand its Important roles in serving the public
interest to strengthen accountability and reinforce trust and
confidence in financial reporting.

UNIT-I 9
Introduction: Meaning and Objectives of Auditing. Types of Audit, Audit Process: Audit
Programme, Audit and book, working papers and evidence, Preparation before commencing of
Audit, Responsibility of Auditors, and Internal Check System: Routine Checking.

UNIT-II 9
Vouching: Meaning, Importance, types of vouchers, vouching of Cash book and Sales book,
Verification and valuation of Assets and Liabilities, Special Audit: Audit of Banking
Companies, Audit of Insurance Companies, Audits of Educational Institutions, Audit of
Cooperative Societies, Efficiency Audit, Social Audit etc.

UNIT-III 9
Company audit: Appointment and Removal of auditor, Rights, Duties and Liabilities of
Auditor, Divisible Profits and Dividend, Auditor‟s report: Cleaned and Qualified report,
Auditor‟s Report and Audit Certificate.

UNIT-IV 9
Investigation: Meaning, Objectives, Difference between audit and investigations, Investigation
of ongoing business concern and Frauds, Investigation on behalf of Central Government and
Financial Institutions, Process of Investigation. Recent trends in Auditing: Nature and
Significance of Cost Audit, Tax Audit, Management Audit

Suggested Books:
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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

1. BK Basu, An insight with Auditing, Book Syndicate Private Limited, 1981

2. Kamal Gupta, Contemporary Auditing, Tata McGraw-Hill Education, 2004
3. Tondon, B. N., Principles of Auditing, S. Chand Publishing
4. Dinkar & Pagare, Principles and practices of Auditing, Sultan Chand & Sons
5. Mautz, R. K., Fundamentals of Auditing, John Wiley And Sons, Inc

BBA-210 SUPPLY CHAIN MANAGEMENT 4 Credits (3-1-0)

Course Category : Departmental Core (DC)

Pre-requisite Subject : NIL

Contact Hours/Week : Lecture : 3, Tutorial : 1, Practical: 0
Number of Credits : 4
Course Assessment
Methods : Continuous assessment through tutorials, attendance, home
assignments, quizzes, practical, Tutorial class, viva voce and
Minor tests and One Major Theory Examination.
Course Outcomes : 1. Use their learning on importance of supply chain in
Business’s survival and growth, to speed up supply from
manufacturer to end consumer.
2. Having learnt the demand of 3PL and 4PL Logistics, the
student may even choose the same as carrier option.
3. Use learning to Manage inventory and cooperate with
Logistic Partners to replenish stocks just in time or reduced
lead time.

Unit I 9
Supply Chain: Concept, Definition and its objectives, Supply chain management-nature, Scope
and importance, key issues of Supply Chain Management, Competitive and Supply Chain
Strategies, Achieving Strategic Fit.

Unit II 9
Logistics- Concepts, types, Development of logistics, Evolution of Logistics towards Supply
Chain, Logistics Management, Objective of Logistics Management, Components of Logistics
Management, Marketing Channel and its Composition, Distribution- Basics Concept,
Transportations, Inventory, Warehousing, Managing Logistics.

Unit III 9
Dynamics of supply chain: Supply Chain Integration, Push-Based and Pull-Based supply chain,
Demand Forecasting in a Supply Chain, Managing inventory in Supply Chain environment:
Transportation in Supply Chain environment.

Unit IV 9
Strategic Alliances, Third party and fourth party logistics, Retailer-Supplier partnerships (SRP),
Supplier evaluation and selection, Use of best practices and Information Technology (IT) in
Supply Chain Management.

Reference Books:
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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

1. Ayers, J.B (2006). Handbook of Supply chain management(2nd Ed.). Florida: Auerbach
Publication
2. Ballou, R.H, & Srivastava, S.K(2008). Business Logistics/supply chain management(5th ed).
New Delhi: Pearson Education
3. Chopra, s. & Meindl, P.(2007). Supply chin management:Strategy, Planning and
operation(3rd ed.) New Delhi: Pearson Education
4. Coyle, J.J., Bardi, L.J & Langley, C. J(2008). The management of business logistics (7th ed).
USA : South-western
5. Dornier, P.P, Ernst, R., Fender, M., & Kouvelis, P.(1998). Global Operations Management
and Logistics: Text and cases. New York: John Wiley & Sons.
6. Mentzer, J.T.(2001). Supply chain management. New Delhi: Sage Publication.

BBA-301 FUNDAMENTALS OF QUALITY MANAGEMENT 3 Credits (3-0-0)

Course Category : Departmental Core (DC)

Unit-I 9
Meaning of Quality- Definitions and other key concepts, Evolution of Quality, Dimensions of
Quality, Quality Control, Quality Assurance, Quality Specification, Design Quality, Quality at
Source, Zero Defects, Cost of Quality

Unit-II 9
Total Quality Management- Definition of TQM, Characteristics of TQM, Principles of TQM,
Barriers to TQM, Implementation- Potential Benefits of TQM, Quality Gurus- Deming, Juran,
Ishikawa, Crossby and their contributions.

Unit-III 9
Continuous Process Improvement Tools: PDSA Cycle, 5S House Keeping, kaizen, Six Sigma,
Bench Marking, Pit falls, Quality Function deployment, House of Quality.

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Unit-IV 9
Tools of Quality Management- Statistical Methods, Problem Solving Tools such as-
Brainstorming, Fishbone Diagram and Pareto Diagram, Need for Unbiased data collection,
Quality Control Tools- Check Sheet, Histogram, Shapes of Histogram, Pareto Chart, Cause &
Effect Diagram, Scatter Diagram, Control Charts

Reference Books:
1. Besterfield, D.H., Michna, C.B., Besterfield, G.H. and Sacre, M.B.; Total Quality
Management, ed.iii, Pearson Edu., Fifth impression, 2007.
2. Bank. John;The Essence of Total Quality Management:, Prentice Hall, first edition, 1992.
3. Dale, B. G.(ed); Managing Quality, Philip Allen, Hemel Hempstead.
4. Kehoe, D.F.; The Fundamentals of Quality Management, Chapman & Hall, London, 1996

BBA- 302 MANAGEMENT AND COST ACCOUNTING Credits: 4 (3-1-0)

Course Category : Departmental Core (DC)

Pre-requisite Subject : NIL
Contact Hours/Week : Lecture : 3, Tutorial : 1, Practical: 0
Number of Credits : 4
Course Assessment
Methods : Continuous assessment through tutorials, attendance, home
assignments, quizzes, practical, Tutorial class, viva voce and
Minor tests and One Major Theory Examination.
Course Outcomes : 1. Students should be able to identify, use and interpret the
results of costing techniques appropriate to different
activities and decisions.
2. Formulate and use standards and budgets for planning and
control purposes.
3. Understand the role of responsibility accounting and
performance measurement; understand the behavioural
implications of performance measurement and transfer
pricing systems in divisionalised businesses.
4. Appreciate the need to relate management accounting
systems to contemporary thinking about organizational
planning and control.

UNIT-I 9
Basics of Management Accounting; Meaning and definition of Management Accounting,
Evolution of Management Accounting, Nature and Scope of Management Accounting,
Relationship of Management Accounting with Other Branches of Accounting, difference
between Financial Accounting and Management Accounting, cost accounting; introduction,
need, objectives, scope, cost accounting and decision making.

UNIT-II 9
Budgetary Control; Essentials of effective budgeting ;preliminaries in the installation of budget
system; classification of budgets; functional budgets; master budgets; fixed and flexible

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budgets; revision of budgets; budgets reports; zero based budgeting (ZBB); performance
budgeting.

UNIT- III 9
Standard Costing; Introduction to Standard Costing, Cost Standards and their types, Operation
of Standard Costing System, Establishing Standard Costs, Variance Analysis, Interpretation,
Presentation and Disposal of variances.

UNIT -IV 9
Marginal costing: Marginal costing Definition, Assumptions and Uses, Marginal Costing Vs.
Absorption Costing, CVP /BEP Analysis, Key factors and Safety Margin, Managerial Decision
Making Areas – Product Mix, Make or Buy, Pricing Decisions, Reconciliation of Cost and
Financial Accounts, need of reconciliation, Remodeling Financial Records, Reconciliation of
Profits, Methods of Reconciliation.

Reference Books:

1. B.M. Lall Nigam and I.C. Jain, Cost Accounting, Principles, Methods and Techniques, PHI
Pvt. Ltd, New Delhi

2. Bhabator Banerjee, Cost Accounting –Theory and Practice, PHI Pvt. Ltd, New Delhi.

3. H. V. Jhamb, H. V. Jhamb, Fundamentals of Cost Accounting, Ane Books Pvt Ltd, New Delhi

4. M. N. Arora, Cost Accounting – Principles and Practice, Vikas Publishing House, New Delhi.

6. S.P. Jain and K. L. Narang, Cost Accounting, Principles and Methods, Kalyani Publishers,
Jalandhar

BBA-303 INTRODUCTION TO OPERATIONS RESEARCH 4 Credits (3-0-2)

Course Category : Departmental Core (DC)

Pre-requisite Subject : NIL
Contact Hours/Week : Lecture: 3, Tutorial : 0, Practical: 2
Number of Credits : 4
Course Assessment
Methods : Continuous assessment through tutorials, attendance, home
assignments, quizzes, practical, Tutorial class, viva voce and
Minor tests and One Major Theory Examination.
Course Outcomes : 1. To identify and develop operational research models from
the verbal description of the real system.
2. To Understand the mathematical tools that are needed to
solve.
3. To use mathematical software to solve the proposed model’s
optimisation problems.
4. To Develop a report that describes the model and the solving
technique, analyse the results, and propose recommendations
in language understandable to the decision-making processes
in Management Engineering

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UNIT -I 9
Introduction to Operations Research: Introduction, Historical Background, Scope of Operations
Research , Features of Operations Research, Phases of Operations Research, Types of Operations
Research Models, Operations Research Methodology, Operations Research Techniques and
Tools, Structure of the Mathematical Model, Limitations of Operations Research.

UNIT- II 9
Linear Programming: Formulation of L.P. Problems, Graphical Solutions, Simplex Method of two
variables, Introduction to Game Theory: Pay off Matrix- Two-person Zero-Sum game, Pure
strategy, Saddle point.

UNIT - III 9
Elementary Transportation: Formulation of Transport Problem, Solution by N.W. Corner Rule,
Least Cost method, Vogel’s Approximation Method (VAM), Elementary Assignment: Hungarian
Method, Network Analysis: Construction of the Network diagram, Critical Path- float and slack
analysis, PERT.

UNIT- IV 9
Decision Theory: Pay off Table, Opportunity Loss Table, Expected Monetary Value, Expected
Opportunity Loss, Expected Value of Perfect Information and Sample Information Markov Chains:
Predicting Future Market Shares, Equilibrium Conditions (Questions based on Markov analysis
Limiting probabilities, Chapman Kolmogorov equation.

Reference Books:-

1. V. K. Kapoor, Operations Research, Sultan Chand and Sons

2. J. K. Sharma, Operations Research Theory and Applications, Macmillan India Limited
3. N. D. Vohra, Quantitative Management, Tata McGraw Hill
4. P. K. Gupta, Man Mohan, Kanti Swarup, Operations Research. Sultan Chand
5. Kothari, C. R, An Introduction to Operation Research, Vikas Publishing House

BBA-304 ENTREPRENEURSHIP DEVELOPMENT 3 Credits (3-0-0)

Course Category : Departmental Core (DC)

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constraints for new business ideas

Unit I 9
Definition, concept of entrepreneurship, classification of entrepreneurship, socioeconomic
impact of entrepreneurship. Nature and importance of entrepreneurs, Characteristics of
entrepreneur, barriers to entrepreneurship, Entrepreneurs Vs Professional managers.

Unit II 9
Entrepreneurial environment, entrepreneurial functions, entrepreneurial process,
entrepreneurial structure. Entrepreneurial development training – importance of training,
objectives of training methods of training, benefits of training process.

Unit III 9
Establishment of a new enterprise, Choice of product, Market Assessment, Selection of
Technology, Selection of Site, Organizational and Ownership Structure, Institutions in aid of
entrepreneurs – Introduction, entrepreneurship development program organization – MDI,
NIESBUD, IED, and EDII

Unit IV 9
Preparation of Business Plan, Financing the new enterprise, Financial Management for new
ventures, Source of Finance, Marketing Management in a new enterprise, Human Resource
Management in a new enterprise, Operations Management in a new enterprise.

Reference Books:
1. Entrepreneurial development & management by Vasant Desai.
2. Small scale industries & entrepreneurship by Vasant Desai.

BBA-305 CORPORATE GOVERNANCE & BUSINESS ETHICS 4 Credits (3-1-0)

Course Category : Departmental Core (DC)

Pre-requisite Subject : NIL
Contact Hours/Week : Lecture: 3, Tutorial: 1, Practical: 0
Number of Credits : 4
Course Assessment
Methods : Continuous assessment through tutorials, attendance, home
assignments, quizzes, practical, Tutorial class, viva voce and
Minor tests and One Major Theory Examination.
Course Outcomes : 1. Familiar with the nature, scope, and purpose of Business
Ethics.
2. Know the Importance of Ethics & Moral standards like.
Ethics & Moral Decision Making, Ethical Principles in
Business.
3.Demonstrate an enhanced appreciation for the relevance and
practical application of ethics in the role of management.
4. Demonstrate detailed knowledge of the development of

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corporate social responsibilities of business corporations

beyond profit maximisation.

Unit I 9
Corporate governance: concept, need to improve corporate governance standards, Features of
good governance, Role played by regulators to improve corporate governance, accounting
standards and corporate governance, corporate disclosure, insider trading.

Unit II 9
Relevance of The Board –Quality, Composition and role of Board, Outside Directors on the
board (independent, nominee), Executive and Non-Executive directors, SEBI clause 49,
directors and financial institutions in enhancing corporate governance, critical issues in
governance of board directors, CEO Duality.

UNIT III 9
Role of auditors in enhancing corporate governance- duties and responsibilities of auditors,
corporate governance and internal auditors, Whistle blowing: Kinds of whistle blowing,
precluding the need for whistle blowing. Discrimination, affirmative action, and reverse
discrimination: Equal employment opportunity, Affirmative action, Preferential hiring.

Unit IV 9
Business ethics: Meaning of ethics, why ethical problems occur in business. Ethical principles
in business: Utilitarianism: weighing social cost and benefits, Rights and duties, Justice and
fairness, ethics of care, Integrating utility, rights, justice and caring, An alternative to moral
principles: virtue ethics, Moral issues in business: Worker’s and employee’s rights and
responsibilities, Profit maximization vs. social responsibility.

Reference Books:

1. Bhanumurthy K V: Ethics and Social Responsibility of Business, Pearson Education India.

2. N. Gopalswamy: Corporate governance a new paradigm A H Wheeler Publishing Co Ltd.
3. Manuel G Velasquez : Business ethics- concepts and cases Pearson.
4. A.C. Fernando: Business Ethics Pearson Education.

BBA-306 PRODUCTION & OPERATION MANAGEMENT 4 Credits (3-1-0)

Course Category : Departmental Core (DC)

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decisions.
2. Plan production schedules and plan resources (material and
machine) required for production.
3. To apply the concepts of purchase, stores, and inventory
management and analyse and evaluate material requirement
decisions.

Unit I 9
Meaning, Nature and Scope of Production and Operation Management. Objectives of
Production Management, Production Function, Production Systems Models, Manufacturing
system: Mass, Batch, Job-Shop, continuous. New Product Development.
9
Unit II
Plant Location: Nature, Factors considered in location, Plant Location Selection, Plant Layout:
Objective of good layout, Factors influencing layout and Types of layout. Material Handling
Equipment: Importance, Objective, Principles, Factors affecting selection equipment and types
of handling equipment.

Unit III 9
Work Study: Method study and work measurement- Importance, Objectives, and Steps in
method study and Techniques of work measurement. Production Planning and Control: Role
and Scope, Factors influencing production planning and benefits of production control.

Unit IV 9
Inventory Management: Factors influencing and Objectives of inventory management.
Techniques of inventory management. Quality Control and Materials Management. Material
Management Objectives and importance, Purchasing Procedure, Store Keeping Objectives
Functions of JIT.

1. Production and Operation Management, S.A.Chunawalla and D.R. Patel, Himalaya

Publishing House, Mumbai
2. Production and operation Management K. Aswathappa and K. ShridharaBhat , Himalaya
Publishing House, Mumbai
3. Operations Management, Mahadevan B, Pearson Education, New Delhi,2008
4. Operations Management, Russel& Taylor, Pearson Education, New Delhi,2008
5. Operations Management, Chase, Jabocs and Acquiliano, Tata McGraw Hill,
6. Operations Management, Krajawski&Ritzman, , Pearson Education, New Delhi, 2003
7. Production and Operations Management, BediKanishka, , OXFORD University Press
8. Production and Operation Management, Bhatt K.S, Himalaya Publishing House

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PROJECT MANAGEMENT

BBA-401 Credit (3-0-0)

Course Category : Program Elective (PE)

3. Analyse the learning and understand techniques for project

planning, scheduling, execution control, project procurement etc.

Unit I

Introduction to project management., Meaning, scope, characteristics, need & importance of project
management; Types of Project Organization, Project Planning, Project Control, Human Aspects of
Project Management, Pre- Requisites for Successful Implementation.

Unit II

Project identification, project formulation, Feasibility Analysis: Financial appraisal, socio cost benefit
appraisal, market appraisal, phases of project life cycle Generation and Screening of Project Ideas:
Generation of Ideas, Monitoring the Environment, Corporate Appraisal, Profit Potential of Industries,
Scouting for Project Ideas, Preliminary Screening, Project Rating Index.

Unit III

Cost of projects, means of financing, Estimates of Sales & Production, Cost of Production, Working
Capital Requirement & Financing, Projected income statement, Balance sheet and cash flow with

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multiyear projections, Consideration of alternative sources of finance. Demand forecasting, Market

needs and planning for customer as well as employee

Unit IV

Project Implementation: Forms of project organization, Project control & control charts, Human
aspects of project management, Introduction to project network & determination of critical path,
Preparation of comprehensive project report. Post Completion Audits.

Reference Books
1. S. Choudury, Project Management, Tata McGraw Hill Publications
2. ICMR, Project Management Text Book, ICMR Books
3. N. P Agarwal, B. K Mishra, Project Appraisal, RBSA Publishers
4. Prasanna Chandra, Projects, Tata McGraw Hill Publications

INVESTMENT BANKING AND FINANCIAL SERVICES

BBA-402 Credit (3-0-0)

Course Category : Program Elective (PE)

2. Job opportunities skills to manage accounts and/or funds for a company

or individual or to advise them regarding the management of
investments.

3. Helps entrepreneurs looking for funding and investors for their

business.

UNIT- I 9
Introduction: An Overview of Indian Financial System, Meaning of investment Banking in India,
Investment banking in the world, objectives of investment banking, Recent development and challenges
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with investment, Institutional structure and Functions of Investment. Merchant Banking; SEBI guidelines
for Merchant Bankers, Registration, Obligations and Responsibilities of Lead Managers, Introduction to
International Banking, Institutions in International Banking
UNIT II 9
Issue Management: Public Issue: classification of companies, eligibility, issue pricing, promoter’s
contribution, minimum public offer, prospectus, allotment, preferential allotment, private placement, Right
Issue: promoter’s contribution, minimum subscription, advertisements, contents of offer document,
Investor protection, Broker, sub broker and underwriters.
UNIT III 9
Venture Capital (VC): Concept, Types of VC, venture process, various steps in venture financing,
Insurance: concept, and classification of Insurance, IRDA and its Functions. Mutual Funds Services, Credit
Ratings: Introduction, meaning and types of credit rating, Credit Rating Process, International credit rating
practices. Securitization: concept, Meaning and Advantages of Securitization, Depository Services.
UNIT IV 9
Leasing and Hire Purchase: Concept of leasing, types of leasing – financial & operating lease, direct lease
and sales & lease back, Hire Purchase interest & Installment, difference between Hire Purchase & Leasing,
Choice criteria between Leasing and Hire Purchase, Factoring: Meaning of Factoring, Differences between
Factoring and Bank Loan, Forfeiting; Meaning and Definition of forfeiting, forfeiting Services in India,
Differences between Factoring and forfeiting.

BOOKS AND REFERENCES

 M.Y.Khan: Financial Services, Tata McGraw –Hill.

 K.Sriram: Hand Book of Leasing, Hire Purchase & Factoring, ICFAI, Hyderabad.

 Machiraju: Indian Financial System, Vikas Publishing House.

 E. Gordon & P.K. Gupta,Banking and Insurance,Himalaya Publishing House

 Benson KunjuKunju Financial Market and Services in India, New Century

 J.C.Verma: A Manual of Merchant Banking, Bharath Publishing House.

Ennew.C.Trevor Watkins & Mike Wright: Marketing of Financial Services, Heinemann Professional

BBA-403 WORKING CAPITAL MANAGEMENT 3 Credits (3-0-0)

Course Category : Program Elective (PE)

1. Students will get enough knowledge about the working capital as

well as how it is determined and managed in any organization.

UNIT I- Introduction- Meaning and Definition of working capital, Concepts of Working Capital,
Nature and scope, Features of working capital, Components of working capital (Gross working capital,
Net working capital), Objectives of working capital, Types, Functions, Determinants of working
capital, Significance of working capital, Working capital cycle, Factors Affecting Composition of
Working Capital.

UNIT II- Working Capital Policies- Estimation of Firm’s Working Capital Needs, Operating Cycle
Approach, Working Capital Ratios, Behaviors of Current Assets and Pattern of Financing, Quick
Sources of Finance, Commercial Papers, Factoring, Bank Credit.

UNIT III- Management of Cash- Concept of Cash Management, Motives for Holding Cash,
Significance of cash Management, Cash Planning and Budgeting, Management of Cash Collection,
Disbursement of Cash, Cash Management Models.

UNIT IV-Receivables Management- Concept of Receivable Management, Nature, Significance,

Credit Standards, Evaluating the Credit Worthiness of a Customer.
Inventory Management- Concept of Inventory Management, Nature, Significance, Benefits of Holding
Inventory, and Techniques of Inventory Management (EOQ, ABC, and MRP).

1. Smith, K V -Management of Working Capital, (Latest Edition)

2. Agarwal, J D -Working Capital Management, (Latest Edition)
3. Mehta, D R and Enltewood Cliffts N J -Working Capital Management, (Latest Edition)
4. Scherr -Modern Working Capital Management Text, (Latest Edition)

BBA-404 INTERNATIONAL FINANCIAL MANAGEMENT 3 Credit (3-0-0)

Course Category : Program Elective (PE)

assignments, quizzes, Tutorial class, viva voce and

Minor tests and One Major Theory Examination.
Course Outcomes :
1. Students shall gain theoretical and practical knowledge
required for the management of financial and investment
functions of multinational corporations.

2. Students will discover how the international capital markets,

foreign exchange markets, and the derivatives market can be
used to manage transaction and operating risks facing the
multinational firm.

3. Students will learn, through hands-on case studies and

empirical evidence how to manage multinational companies'
investment and financing activities. The relevance of country
risk and international corporate governance in cross-border
investments will also be examined.

UNIT-I
Introduction: concept of International Trade, International Business, International Finance and
Domestic Finance. International Trade financing in India, Balance of payments (of India) International
Monetary System: Different types of Exchange rate mechanisms- the gold standard, the gold exchange
standard, Current monetary system, International Monetary Fund (IMF), World Bank and International
Financial Institutions

UNIT-II
Foreign Exchange Management: Forex Market and its functions –Global and Domestic market,
Quotations- direct, indirect and cross currency; various kinds of transactions and their settlement dates,
Spot Market and forward Market and Forecasting: Purchasing power parity and Interest rate parity,
relationship between PPP and IRP, Forward Premium and Discounts.

UNIT-III
Foreign Exchange Exposures: Financial Accounting and Foreign Exchange-Foreign Exchange Risk
and Economic Exposure, Identifying Economic Exposure, Financial Management of the Multinational
Firms; Cost of Capital, Capital Structure. Inter- company Fund- Flow Mechanisms: Cost and Benefits,
Designing a Global Remittance Policy, Transfer Pricing and Tax Evasion, ADR Euro Bonds and
Foreign Bonds.

UNIT-IV
Payment Systems: Payment terms and financing international trade, international flow of funds and
portfolio investment in India, FDI (Foreign Direct Investment) and FIIs (Foreign Institutional
Investors), investment strategies of FIIs in India, FIIs and volatility, impact of FIIs investment on stock
markets and public policy. pooling, leading and lagging as international payment settlement.

Books and References:

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

1. Allen C, Shapiro: Multinational Financial Management, Prentice Hall India.

2. A Buckley: Multinational Finance, Pearson Education.

3. PG Apte: International Finance, Tata McGraw Hill.

4. Maurice D. Levi: International Finance- The Markets and Financial Management of

Multinational Business, McGraw Hill.

TAX PLANNING
BBA-405 3 Credit (3-0-0)

Course Category : Program Elective (PE)

2. To compute the overall tax liability of an individual as well

as the company.

3. To gain the knowledge for reducing the tax liability by using

different exemptions given by the income tax department of
India.

Unit- I
Income tax concepts: Previous Year, Assessment Year, Person, Assesses, Income (including
agricultural income), Residential Status and their incidence of tax, Gross Total Income, Total Income;
Income Exempt from tax, Tax Liability, Tax Evasion, Tax Avoidance.
Unit -II
Different form of salary, Allowances and Perquisites, Provident, Computation of Income under the
Head: Salary, Computation of Income under the Head: Profits and gains from Business or Profession.
Computation of Income under the Head: Capital gains and Income from other sources.
Unit -III
Clubbing of Income, Set-off and carry-forward of losses, Deductions from gross total income as
applicable to an individual and Business Units; Computation of total income and tax liability of an
individual and Business Units, Procedure for assessment: E-filing of return,
Unit -IV
Meaning of Tax Planning and Management; Nature, scope and justification of corporate tax planning;
Computation of taxable income and tax liability of companies: Minimum Alternative Tax, Introduction
to tax planning with reference to financial decisions; Introduction to the concept of Goods and Services
Tax (GST) and Direct Tax Code (DTC).

Books & References:

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BBA: Curriculum & Syllabi, MMMUT Gorakhpur (2021), Version:1

1. Ahuja & Gupta. Simplified Approach to Income Tax Flair, Publications Pvt. Ltd.

2. Prasad Bhawati,Direct Taxes , New Age International Publications.

3. Mehrotra H.C., Income Tax Law and Practices, Sahitya Bhawan Publications.

4. Mahesh Chandra & Shukla, D.C. Income Tax Law & Practice Pragati Publications.

5. Goyal, S.P. Tax Planning and Management. SahityaBhawan Publications.

PERSONAL SELLING & SALES FORCE MANAGEMENT

BBA-406 3 Credits (3-0-0)

Course Category : Program Elective (PE)

Unit-I
Personal Selling: Introduction to Personal Selling; functions of a sales person, qualities of an
effective Sales Person; Personal Selling situations.
Theories of Selling: AIDAS, Right Set of circumstances, Buying formula theory.

Unit-II
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The Selling Process:

The Selling Process: Pre approach – Acquiring Product Knowledge, Acquiring Competition and
Market Knowledge, Identifying and Qualifying Prospects – Sources of Prospecting, Conditions for
Qualification, Opening a Sale – Methods of Approaching,

Unit-III
Sales Presentation: Presentation Strategies and Methods, Sales Demonstration – Planning Effective
Demonstration, Use of Sales Tools, Handling Objection – Types of Objections, Determining Hidden
Objections, Strategies for Handling Objections, Closing a Sale – Trial Close, Closing Techniques, Post
Sales Follow Up.

Unit-IV
Introduction to Sales Force Management:
Introduction to sales force management: Objectives of Sales management, Role of a sales manager;
Managing Sales force – Recruitment, Selection, Training, Compensation and evaluation of sales force;
Centralization Versus Decentralization in Sales Force Management, Overview of Sales Territory
Concept.

References Books: -
 Still, Cundiff & Govani: Sales Management, Prentice Hall of India.
 Charles Futrell: Fundamentals of Selling, McGraw Hill.
 Krishnamoorthy R., Personal Selling and Sales Management, Himalaya Publishing House
 Sharma Krishna Mohan, Sales Management and Personal Selling.
 Mathur U C, Sales Management, New Age International Publishers.
 Spiro, Stanton, Rich, Management of a Sales Force, TATA McGraw Hill, Eleventh Edition.

BRAND MANAGEMNT

BBA-407 3 Credit (3-0-0)

Course Category : Program Elective (PE)

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2. Evaluate the scope of brand management activity across the

overall organisational context and analyse how it relates to
other business areas.

3. Appraise the key issues in managing a brand portfolio and

making strategic brand decisions.

4. Formulate and justify brand development decisions

5. Analyse and discuss contemporary brand related problems

and develop appropriate strategies and initiatives

UNIT I

Basics understanding of Brands, Definitions, Branding Concepts, Functions of Brand, Significance of

Brands, Different types of Brands, Co-branding, Store brands, Strategic Brand Management Process,
Building a strong brand, Brand Positioning,

UNIT II

Establishing brand values, Brand vision, Brand Elements, Brandings for Global Markets, Competing
with foreign brands. Brand Image Building, Brand Loyalty programmes, Brand Promotion Methods.

UNIT III

Brand Adoptions Practices, Different types of brand extension, Factors influencing Decision for
extension, Re-Branding and Re-launching, Role of Brands ambassadors, celebrities, online Brand
Promotions.

UNIT IV

Measuring Brand Performance, Brand Equity Management, Global Branding strategies, Brand audit,
Brand equity Measurement, Brand Leverage, Role of Brand Managers, Branding challenges &
opportunities.

1. LanBatey, Asain Branding- A great way to fly, PHI, Singapore, 2002

2. Moorthi YLR, Brand Management-I edition, Vikas Publishing House 2012
3. Kevin Lane Keller, Strategic Brand Management: Building, Measuring and Managing,
Prentice Hall, 3rd Edition, 2007.
4. Paul Tmepoal, Branding in Asia, John Wily, 2002
5. Ramesh Kumar, Managing Indian Brands, Vikas Publication, India, 2002
6. Jagdeep Kapoor, Brandex, Biztranza, India, 2005

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7. Mahima Sagar, Deepali singh, D.P. Agarwal, Achintya Gupta, Brand Management Ane Books
Pvt. Ltd. 2009

RETAIL MANAGEMENT
3 Credits (3-0-0)
BBA-408
Course Category : Program Elective (PE)
Pre-requisite Subject : NIL
Contact Hours/Week : Lecture: 3, Tutorial : 0, Practical: 0
Number of Credits : 3
Course Assessment
Methods : Continuous assessment through tutorials, attendance, home
assignments, quizzes, Tutorial class, viva voce and
Minor tests and One Major Theory Examination.
Course Outcomes :
1. To familiarize students with the decisions involved in
running a retail firm and the concepts and principles for
making those decisions.

2. To know the responsibilities of retail personnel in the

numerous career positions available in the retail field.

3. To recognize and understand the operations-oriented

policies, methods, and procedures used by successful
retailers in today’s global economy.

Unit I
Introduction to Retailing: Concept of retailing, Functions of retailing, Terms & Definition, Retail
formats and types, Retailing Channels, Importance of retailing,
Understanding the Retail Consumer: Retail consumer behavior, Factors influencing the Retail
consumer, Impulse Buying Behavior, Customer decision making process.
Unit II
Retail Market Segmentation and Strategies: Market Segmentation and its benefits, Strategy for
effective market segmentation, Strategies for penetration of new markets, Growth strategies, Retail
value chain.
Retail Location Selection: Importance of Retail locations, Types of retail locations, Factors
determining the location decision, Steps involved in choosing a retail location, Measurement of success
of location.
Unit III
Merchandise Management: Meaning of Merchandising, Factors influencing Merchandising,
Functions of Merchandising Manager, Merchandise planning, Merchandise buying, Analyzing
Merchandise performance
Retail Operations and Retail Pricing: Store administration, Premises management, Inventory
Management, Receipt Management, Customer service, Retail Pricing, Factors influencing retail prices.
Unit IV
Retail Space Management and Marketing: Definition of Space Management, Store layout and
Design, Visual Merchandising, Promotions Strategy, Relationship Marketing Strategies, CRM, Retail
Marketing Mix, Retail Communication Mix, POP Displays
Emerging trends in retailing: emerging trends of retail in India, Modern retail formats.
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Reference Books-
 Newman A.J. and Cullen P, Retailing: Environment and Operations, Vikas Publication
 Pradhan Swapan, Retailing Management, TATA McGraw Hill, New Delhi.
 Berman B and Evans J.R, Retail Management, Pearson Education
 Cox Roger and Brittain Paul, Retailing: An Introduction, Pearson Education
 Gilbert David, Retail Marketing Management, Pearson Education.
 Mathur U.C., Retail Management: Text and Cases, I.K. International Publishing House Pvt. Ltd.
 Michael Levi M and Weitz BW, Retailing Management, Tata McGraw Hill
 Dunne Patrick M., Lusch Robert F. and Griffith David A, Retailing, Cengage Learning
 Newman and Cullen, Retailing, Cengage Learning

INTERNATIONAL MARKETING
3 Credits (3-0-0)
BBA-409

Course Category : Program Elective (PE)

2. To Apply knowledge gained in other courses to the

understanding of marketing management in an international
setting.

3. Students will be encouraged to look at marketing practices

in other countries and compare them with what they are
familiar with.

UNIT-1
International Marketing, Scope and Significance of International Marketing, the strategic importance
of international marketing, Need for international trade, trends in foreign trade. International market
environment, Business Customs in International Market.

UNIT-2
Targeting international market opportunities: regional market Characteristics, international market
segmentation and targeting. International Market Entry Strategies: Indirect Exporting, Domestic
Purchasing, Direct Exporting, Foreign Manufacturing Strategies without Direct Investment, Foreign
Manufacturing Strategies with Direct Investment. Entry Strategies of Indian Firms.

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UNIT-3
International product management: International product positioning, Product saturation Levels in
global Market, International product life cycle, Geographic Expansion-Strategic Alternatives. New
products in Intentional Marketing, Product and culture, brands in International Market. International
Marketing Channels: channels -Distribution Structures, Distribution Patterns, Factors effecting Choice
of Channels, the Challenges in Managing An international Distribution Strategy Selecting Foreign
Country Market intermediary. The management of physical distribution of goods.

UNIT 4
Pricing and Promotion for international Markets: Environmental influences on Pricing Decisions, Grey
Market goods, Transfer pricing, Global Pricing - Policy Alternatives. Global Advertising and brandy,
selecting an advertising agency. Personal selling, Sales Promotion, Public Relations and Publicity,
Sponsorship Promotion. Export Marketing: Introduction to Export Marketing, Export Policy Decisions
of a firm, EXIM policy of India. Export costing and pricing, Export procedures and export
documentation. Export assistance and incentives in India.

References
1. Philip R. Cateora, John L. Graham, International Marketing 11/e, Tata McGraw-Hill Co. Ltd., 2002.
2. Sak Onkvisit, John J. Shaw, International Marketing Analysis and Strategy, 3/e, Prentice-Hall of India Pvt. Ltd., 2000.
3. Isobel Doole and Robin Lowe, International Marketing Strategy, 2/e, Thomson Learning, 2003.
4. Subhash C. Jain, International Marketing, 6/e, South-Western, 2001.
5. Vern Terpstra, Ravi Sarathy, International Marketing, 8/e, Harcourt Asia Pvt. Ltd., 2001.
6. Keegan: Global marketing Management 7/e Pearson Education, Delhi, 2003

RURAL MARKETING

BBA-410 Credit (3-0-0)

Course Category : Program Elective (PE)

2. Students will understand the Rural Market Segmentation,

targeting and positioning and Rural Products.

3. Students can understand Buying behaviour of Rural Consumer

and Purchase decision making process.

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Unit - I
Rural Economy; Rural - Urban disparities; policy interventions required ; Rural face to Reforms - The
Development exercises in the last few decades; Role of Government and Role of Self help group in
Rural Marketing; Market Size and physical structure of Rural Society; Classification of Rural Products
and Rural Markets
Unit - II
Rural Marketing - Concept and Scope - Nature of rural markets - attractiveness of rural markets - Rural
Vs Urban Marketing - Characteristics of Rural consumers – Buying decision process - Rural Marketing
Information System - Potential and size of the Rural Markets. Marketing research- Techniques and
Methods; Marketing Strategies
Unit - III
Selection of Markets – Types of Products (agricultural products and FMCG Services); Durable and
non Durables products; Product Strategy; Product mix Decisions – Competitive product strategies for
rural markets. Pricing strategy - pricing policies - innovative pricing methods for rural markets
Unit - IV
Promotion strategy - appropriate media - Designing right promotion mix – promotional campaigns.
Distribution - Logistics Management - Problems encountered - selection of appropriate channels - New
approaches to reach out rural markets – Electronic choupal applications.
References
1. Balaram Dogra & Karminder Ghuman, Rural Marketing: Concept & Cases, Tata Mcgraw-Hill Publishing Company,
New Delhi, 2008
2. A.K. Singh & S. Pandey,Rural Marketing: Indian Perspective, New Age International Publuishers, 2007
3. Csg Krishnamacharylu & Laitha Ramakrishna, - Rural Marketing, Pearson Education Asia. 2009
4. C.K. Prahlad, Rural Marketing, Pearson Publication, 2011

STRATEGIC HUMAN RESOURCE MANAGEMENT

BBA-411 3 Credits (3-0-0)

Course Category : Program Elective (PE)

Minor tests and One Major Theory Examination.

Course Outcomes :
1. To provide basic knowledge about the concepts of Strategic
Human Resource Management.

2. The course will explain the importance of Strategic Human

Resource Management and their effective management in
organisations.

3. Demonstrate a basic understanding of different tools used in

forecasting and planning Strategic Human Resource needs.

Unit I
Introduction and Overview of SHRM, An Organization’s Strategic Planning Process, The Strategic
HR Planning Process, Environmental Screening, Linking Strategic HR Planning to the HRM Process,
Opportunities, Challenges and Recent Developments, Technology and Computer-Based HR Planning,
Turnover and Retention, Succession Planning.

Unit II
Organization Structure & Related Management Processes - Authority & Responsibility Flows -
Communication Process Behavioral Patterns of HR - Other Managers and their Place in Information
Processing for Decision Making, Common Problems during IT Adoption, Efforts and Processes to
Overcome - Orientation & Training Modules for HR & other Functionaries

Unit III
Data & Information needs for HR Manager, Sources of Data, Role of IT in HRM, IT for HR
Managers, Concept, Structure, & Mechanisms of HRIS, EHRM: Objectives, Advantages &
Disadvantages of EHRM, Data Management for HRIS: Data Formats, Entry Procedure & Process,
Data Storage & Retrieval, Transaction Processing, Information Processing & Control Functions.

Unit IV
Design of HRIS, Relevance of Decision-Making Concepts for Information System Design, HRM
Needs Analysis, Concept & Mechanisms, Standard Software and Customized Software, HR
Management Process & HRIS, Modules on HR Planning, Recruitment, Selection, Placement
Module on Performance Appraisal System, Training & Development Module, Module on Pay &
other Related Dimensions, Information System’s support for Planning & Control.

Reference Books: -

 Hartel, C. and Fujimoto, Y. (2014). Human Resource Management. 3rd edition, Pearson,
Sydney
 Michael Armstrong, A Handbook of Human Resource Management Practice, Kogan Page
 Gueutal & Stone, THE BRAVE NEW WORLD OF HER, Jossey-Bass
 Monk & Wagner, CONCEPTS IN ENTERPRISE RESOURCE PLANNING, Thomson

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LEADERSHIP DYNAMICS IN MANAGEMENT

BBA-412 3 Credits (3-0-0)

Course Category : Program Elective (PE)

UNIT 1- Leadership: Concept and Dynamics- Concept, Approaches to defining leaders and
leadership characteristics, roles, motives, skills, and functions of leadership, Leadership Vs
Management, Effective leadership behaviors, and attitudes, impact of leadership on
organizational performance.

UNIT 2- Leadership Styles and Theories- Concepts and Meaning of Leadership styles, Popular
leadership styles, Transactional Vs Transformational leadership, Trait, different Theories, and
models of Leadership.

UNIT 3- Developing Leaders- Leadership Assessments, Leadership Training, Coaching,

Mentoring and Experiential Learning, Women in Leadership, Ethical Leadership Dark Side of
Leadership.

UNIT 4- Assessing Leadership & Measuring its effects, Groups, Teams and Their Leadership,
Groups – Nature, Group Size, Stages of Group Development, Group Roles, Group Norms,
Group Cohesion, Teams – Effective Team Characteristics and Team Building, Ginnetts Team
Effectiveness Leadership Model.

REFERENCE BOOKS:

1) Peter. G Northouse, Leadership: Theory and Practices, Sage Publication.

2) Aarti Gaurav, Leadership + Teamwork=Success, Buzzing stock Publishing House.

3) Yukl G, Leadership in Organisations, (Prentice hall, 7th Ed.)

4) Hurlock., Elizabeth B, Personality Development, (Tata McGraw Hill, 1st Ed.)

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Team Building and Group Dynamics

BBA-413 3 Credits-(3-0-0)
Course Category : Program Elective (PE)
Pre-requisite Subject : NIL
Contact Hours/Week : Lecture: 3, Tutorial: 0, Practical: 0
Number of Credits : 3
Course Assessment
Methods : Continuous assessment through tutorials, attendance, home
assignments, quizzes, Tutorial class, viva voce and
Minor tests and One Major Theory Examination.

Course Outcomes :
1. Develops the skills to stay focused on the task at hand and do not engage in distracting
behaviours in organization.
2. Provides skills to entrepreneurs to determine the action items that any decision requires
or think through how to carry out decisions.
3. Develops entrepreneurial skills to ensure self-development, positive communication,
leadership skills and the ability to work closely together as a team to problem solve.

Unit -1 Concept and Characteristics of Team; Elementary Idea of Transactional Analysis, Effective
Team Characteristics and Team Building, values, norms, goals and roles of team, team practices and
knowledge of team resources. Team Building for Work Teams, Identify the stages of team
development. Situational needs of the team.

Unit-2 Groups Nature, Group Size, Group Roles, Group Norms, Group Cohesion, Understand
Group forming, storming, norming, performing, and adjourning stages, evaluate teams/ group
based on their developmental stage, High Performing Organization (HPO).

Unit-3 Dynamics of Groups and Teams, Concept of Group Dynamics and Factors, Concept and
Characteristics of Group; Needs for Group Formation, Inter-group conflict, Nature, process and
resolution techniques; Communication process, meaning, barriers and methods to overcome barriers.

Unit -4 Group decision making techniques, Group Think & Group Shift in decision making, Stress in
team: meaning& causes of stress- organisational change and development, Conflict in team- causes
and types of conflicts (intra and individual), methods of conflict resolution.

Reference Books:

1. Robins, Stephen P. - Orgnaisational Behaviour

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2. Schen - Organisational Psychology

3. Davis, K & Newstorm - Human Behaviour at Work

4. Prasad, L.M. - Oranisational Behaviour

KNOWLEDGE PROCESS OUTSOURCING

BBA-414 3 Credit (3-0-0)

Course Category : Program Elective (PE)

2. Students can understand and cater the changing customer

demands.

3. Providing efficient reporting and performance measurement

to achieve operational excellence and enhanced
productivity.

UNIT I

Knowledge Process outsourcing-meaning, benefits of KPO, Growth Drivers, KPO Models and types
of Vendors-offshore, KPO- Evolution Destinations, Challenges of Off Shoring, Disadvantages of
KPO, Contribution of KPO in India.

UNIT II

KPO Industry-Employment Opportunities, Employee Structure, Skill set required, Compensation

Levels, Contact Centre KPO, Types of KPO call centre’s, Technology, Components and working of
a call centre, issues and problems, Intel net Global.

UNIT III

Human Resource BPO and KPO, Difference between KPO and BPO, KPO market, KPO Industry,
reason for outsourcing, activities involved in KPO, Outsourcing trends, Emerging KPO Domain,
Publishing KPO.
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UNIT IV

Elements of back-office services, Financial Services, Cbay Systems, Transaction Processing KPO,
Insurance Sector by KPO, Future trends and threats, Case Study

Reference Books

1. Kulkarni, Sarika (2005). Business Process Outsourcing, Delhi: Jaico Publishing House
2. Bingham, J. Mastering Data Processing, Macmillan Publishing House

Management Of Industrial Relation

BBA-415 Credits:(3-0-0)

Course Category : Program Elective (PE)

2. Examine the labour relation issues and its management.

3. To acquire skills in handling employer-employee relations.

Unit I: Introduction to Industrial Relations: Meaning, definition, importance, scope of Industrial

Relations and factors in Industrial Relations, Approaches towards the study of Industrial Relations
(Psychological Approach, Sociological Approach, Socio Ethical Approach, Gandhian Approach,
Industrial Relations Approach and HR Approach), Evolution of Industrial Relations, Trade Unions:
concept, functions, TU Movement in India, union management relation.

Unit II: Industrial Disputes; Meaning, definition & Causes of Industrial Disputes, Grievance
handling Procedure, Types of Conflict Resolution: Negotiation, Investigation, Mediation,
Conciliation, arbitration & Adjudication.
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Collective Bargaining; Meaning, Characteristics, Importance, Process, Pre-requisites and Types.

Employee Engagement: Concept, Importance & Employee Engagement in India.
Workers Participation in Management (WPM): Meaning, Pre-Requisites, Advantages &
Disadvantages, Levels and Types Labor Laws.

Unit III : The Industrial Disputes Act,1946 Definitions, Authorities under the Act, Power & Duties
of Authorities, Strike & lockout, Lay-off ,retrenchment, closure and dismissal, Grievance Redressal
Machinery, Penalties
The Factories Act, 1948 - Definitions, Authorities, Provisions regarding Safety, Provisions regarding
Health, Provisions regarding Welfare, Provisions regarding Leave with Wages, Provisions regarding
Working hours of adults, Penalties.

Unit IV: The Payment of Wages Act, 1936 - Definitions, Provisions, Penalties, The Minimum
Wages Act ,1948 - Definitions, Provisions, Penalties,The Trade Union Act 1926: Definitions,
authorities and all provisions.

Reference Books:
1. Dynamics of IR – Mamoria,Mamoria and Gankar
2. Industrial Relations -ArunMonappa
3. Personnel and HRM- P Subbarao
4. Industrial & Labour Laws -S.P.Jain
5. Industrial Law - P.L. Malik

BBA- 416 E-BUSINESS 3 Credits (3-0-0)

Course Category : Program Elective (PE)

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UNIT 1- Definition of E-Business, Origin of E-Business, History of the Internet, E-Business

Opportunities for Businesses, Working of E-Business, E-Business Vs the Traditional Business
Mechanism, Advantages of E-Business, Disadvantages of E-Business, Main Goals of E-Business.
UNIT 2- Definition of E-Commerce, History of E-Commerce, Types of E-Commerce, Comparison of
Traditional Commerce and E-Commerce, Requirements of E-Business, Functions of E-Business, E-
Business Framework Architecture, I-way or Information Highway.
UNIT 3- E-Commerce Business Models: Business to Consumer (B2C), Business to Business (B2B),
Peer to-Peer (P2P) Model, Emerging Trends, Advantages/ Disadvantages of E-Commerce.
E-Payment Systems: B2B Electronic Payments, Third-Party Payment Processing, Electronic Payment
Gateway–Security Standard for Electronic Payment System.

UNIT 4- Overview of M-Commerce - Wireless Application Protocol (WAP), Generations of Mobile

Wireless Technology, Components of Mobile Commerce, Networking Standards for Mobiles,
Electronic Customer Relationship Management (E-CRM), Electronic Supply Chain Management (E-
SCM), The Internet in India, Barriers to Growth of E-Commerce in India.

Books and References:

 Kenneth C. Laudon, E-Commerce : Business, Technology, Society, 4th Edition, Pearson.

 S. J. Joseph, E-Commerce: an Indian perspective, PHI.
 David Chaffey, E-Business and E-Commerce Management: Strategy, Implementation and Practice,
4th Edition, FT Prentice Hall.
 Sarika Gupta, Gaurav Gupta, E-Commerce, 2nd Edition, Khanna Book Publishing (CO) Pvt. Ltd.
 Ritendra Goel, e-Commerce, New Age International Publishers.
 Dr. U.S. Pandey, Er. Saurabh Shukla, E-Commerce and Mobile Commerce Technologies, 2nd
Revised Edition, 2014, S.Chand & Company Pvt. Ltd.
 David Whiteley, e-Commerce: Strategy, Technologies and Applications, Indian Edition, McGraw
Hill Education.
 Shiney Chib, M- Commerce, Himalaya Publishing House.

FUNDAMENTAL OF CYBER SECURITY

BBA-417 3Credit (3-0-0)

Course Category : Program Elective (PE)

3. Determine and analyse software vulnerabilities and security solutions to reduce

the risk of exploitation.

UNIT I

Overview of Cyber Security, Internet Governance – Challenges and Constraints, Cyber Threats: -
Cyber Warfare-Cyber Crime, Cyber terrorism, Cyber Espionage, Need for a Comprehensive Cyber
Security Policy, Need for a Nodal Authority, Need for an International convention on Cyberspace.

UNIT-II

Cyber terrorism, terrorist atrocities, the role of IT by terrorist, the power of cyber terrorism,
characteristic of cyber terrorism , factors contributing to the existence of cyber terrorism, real examples
of cyber terrorism, political orientation of terrorism, economic consequences.

UNIT-III

Cybercrime, types of cybercrime: hacking, virus, worm, Trojan horse, mall ware, fraud and theft, cyber
homicide, current cyber-attack methods, criminal threats to IT infrastructure, web security, basic cyber
forensics, internal penetration, external penetration,

UNIT-IV

Cybercrimes and law, cyber jurisdiction, Indian IT ACT, Fundamental concepts of information
security Cyber Security Regulations, Roles of International Cyber Law, Cyber Security Standards. The
Indian Cyberspace, National Cyber Security Policy 2013.

1. Walter Laqueur, Yohana Alexander, “the terrorism reader: a historical methodology”.

2. “Cyber terrorism and information warfare: threats and responses” by Yohana Alexander &
micheal s. swethan.
3. Chris Reed & John Angel, Computer Law, OUP, New York, (2007).
4. Justice Yatindra Singh,Cyber Laws, Universal Law Publishing Co, New Delhi, (2012)
5. Verma S, K, Mittal Raman,Legal Dimensions of Cyber Space, Indian Law Institute, New
Delhi, (2004)
6. Jonthan Rosenoer, Cyber Law, Springer, New York, (1997).
7. SudhirNaib, The Information Technology Act, 2005: A Handbook, OUP, New York, (2011)
8. S. R. Bhansali, Information Technology Act, 2000, University Book House Pvt. Ltd., Jaipur
(2003).

BBA- 418 DATABASE MANAGEMENT SYSTEM 3 Credits (3-0-0)

Course Category : Program Elective (PE)

assignments, quizzes, Tutorial class, viva voce and

Minor tests and One Major Theory Examination.
Course Outcomes :
1. To design and build a simple database system. 2. To
demonstrate competence with the fundamental tasks involved
with modelling, designing, and implementing a DBMS.

UNIT 1- Introduction: definition of data, uses & need of data in organizations, Database Concepts:
Database and DBMS, Comparison between traditional file V/s DBMS, Characteristics of data in database,
Components of database system environment, Functions of DBMS, Advantages and Disadvantages of the
DBMS, DBMS users, Database administrator and Role of DBA.

UNIT 2- Database Management System Structure, The External Level or Subschema, The Conceptual
Level or Conceptual Schema, the Internal Level or Physical Schema, Mapping, Data Definition
Language, Data Manipulation Language; Database Manager, Data Dictionary; Distributed Processing,
Information and Communications Technology System (ICT), Data Independence; Data Modeling for a
Database; Entities and their Attributes, Entities, Attributes, Relationships and Relationship Types,
DBMS Vs RDBMS.

UNIT 3- Database Models and Implementation: Data Model and Types of Data Model, Relational Data Model,
Hierarchical Model, Network Data Model, Object/Relational Model, Object-Oriented Model; Entity-
Relationship Model, Modeling using E-R Diagrams, Notation used in E-R Model, Relationships and Relationship
Types; Associative Database Model.

UNIT 4- Normalization: Functional Dependency; Anomalies in a Database; Properties of Normalized Relations;

First Normalization; Second Normal Form Relation; Third Normal Form; Boyce-Codd Normal Form (BNCF);
Fourth and Fifth Normal Form. Data Protection: Recovery, Concurrency, Security and Integrity.

Reference Books-

 James Martin, Principles of Database Management, PHI.

 Naveen Prakash, Introduction to Database Management, Tata McGraw Hill, New Delhi
 Elmasri Navathe, Fundamental of Database Systems, Pearson Education, Asia
 Parick O’ Neil Elizabeth O’Niel, Database- Principles, Programming and Performance, Harcort Asia
PTE Limited
 C.J.Date, Addison Wesley, An Introduction to Database Systems- Pearson Education Press
 Abraham Silberschat, Henry F. Korth, S.Sudarshan, Database System Concepts, Tata McGraw Hill .
 John Antonio - The SAP/3 Handbook, Tata McGraw Hill, New Delhi

INTRODUCTION TO ARTIFICIAL INTELLIGENCE

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BBA-419 Credit (3-0-0)

Course Category : Program Elective (PE)

2. Apply these techniques in applications which involve

perception, reasoning, and learning.

3. Demonstrate proficiency developing applications in an

'AI language', expert system shell, or data mining tool.

UNIT I

Defining Artificial Intelligence, Defining AI techniques, Defining problems as State Space search,
Production systems and characteristics, Hill Climbing, Breadth first and depth first search, Best first
search.

UNIT II

Representations and Mappings, Approaches to knowledge representation, Representing simple facts

in logic, Computable functions and predicates, Procedural v/s Declarative knowledge, Logic
Programming, Forward v/s backward reasoning, Fuzzy Logic

UNIT III

Definition of Artificial intelligence Marketing (AIM), Scope and Advantages of AIM, Problems
Related to AIM, Programmatic Advertising: Transparency, Distrust, and Fraud, Omni channel,
Retargeting, Organizational Structure, Image Recognition and Computer Vision: Social Media,
Segmentation and Targeting, Facial Recognition, Interactive Marketing Through Biometrics,
Analytics

UNIT IV

Creativity: Personalized Narratives, Localization, Audio Generation, Image Curation, Augmentation,

Data Synergy, Chatbots: Customer Service, e-Commerce, Personal Assistants, Chatbot Management,
Long-Term Implications: Changing Consumer Expectations, Brand Purpose, Humanizing
Technology

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Reference books:

1. Artificial Intelligence: A Modern Approach, Stuart Russel, Peter Norvig

2. Artificial Intelligence, 2nd Edition, Rich and Knight

3. Artificial Intelligence for Marketing: Practical Applications, Jim Sterne
4. Artificial Intelligence: A Modern Approach, Stuart Russel, Peter Norvig, PHI

BBA-420 MANAGEMENT INFORMATION SYSTEM 3 Credits (3-0-0)

Course Category : Program Elective (PE)

2. Ability to define needs and dimensions of MIS, steps for

short- and long-range plans and budget for MIS

3. Analyses the elements and data sources, constraints and

develops formats and documents of MIS

4. Develops methods, planning for implementation and process

of evaluation of MIS

UNIT 1- Concept of Data and Information, Classification of Information, Methods of Data Collection,
Concept and Role of Information System in Business, Trends in Information System and Types of
Information Systems.

UNIT 2- Introduction to Management Information Systems, History of MIS, Impact of MIS, Role and
Importance, The Structure of Management Information System, Types of MIS, Types of Computers
Used by Organizations in Setting up MIS, Hardware support for MIS, Conceptual Foundation: The
Decision-Making Process, System Approach to Problem Solving.

UNIT 3- Concept of MIS Planning and Development, Concept of Planning and Controlling
Information, Differences between Planning and Controlling Information, Systems Analysis and
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Systems Design. Applications of MIS in Different Sectors: - Manufacturing Sector, Service Sector,
Decision Support System, Enterprise Resource Planning, Customer Relationship Management etc.

UNIT 4- Impact of IT on Society, Impact of IT on Privacy, Impact of IT on Workplace, Impact of IT

on Quality of Life. Information Security: Threats and Vulnerability, Managing Security Threat in E-
Business, Information Security Management, Network Security, Cyber Security.

References Books:-

 Murdick, Robert G., Information System for Modern Management, Prentice Hall, 1977.
 Mcleod Raymon, Schell Jr. George P., Management Information Systems, Pearson Education,
Tenth Edition.
 O’Brien James A, Marakas George M, Behl Ramesh, Management Information Systems, McGraw
Hill Education (India) Private Limited, Tenth Edition
 Jawadekar W.S., Management Information System Text and Cases, McGraw Hill Education (India)
Private Limited, Fifth Edition

Business Decision Making

BBA-421 3 Credits-(3-0-0)

Course Category : Program Elective (PE)

2. Possess a range of different perspectives on what counts as

an ‘effective’ decision.

3. Understand better how people perceive and decide about

risk.

Unit I- Introduction to business decision making ; meaning, scope, nature, importance of decision
making in business, Critical Incident Method-Introduction to Critical Incident Method in
Management-a post-facto investigative method, Data requirements, Recording and presentation of
data, Concerns about reliability of data, Data triangulation, methods of analysis, Drawing conclusions-
testing for validity of conclusions, identifying gaps in explanation and need for further data, presenting
the findings of the study.
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Unit II- Situational Analysis-Understanding and appreciating the situational nature of management,
The Contingency model of management, Situational Management and Political implications of
stakeholder’s coalitions.

Unit III- Soft System Analysis- Introduction to Soft System Analysis in Management-differences and
similarities with Critical Incident Method, Data requirements, Recording and Presentation of data,
Concerns about reliability of data, Data triangulation, methods of analysis, Drawing conclusions –
testing for validity of conclusions and Triangulation of explanations.

Unit IV- Industry/Policy Analysis- Industry Analysis and deriving implications for an organization,
Policy analysis and deriving implications for an industry/organization.

Reference Books:

1. Predictably Irrational: The hidden forces that shape your decisions by Dan Ariely

2. Unglued: Making wise choices in the midst of raw emotions by Lysa Terkeurst

3.How Professionals make decisions edited by Rananan Lipshitz

4. Business Analytics: The Science of data driven decision making by U Dhanesh Kumar

5. How to take decisions (Management Sutras) by Devdatt Pattanaik

RENEWABLE ALTERNATE ENERGY INTEGRATION MANAGEMENT SYSTEM

BBA-422 3 Credit (3-0-0)

Course Category : Program Elective (PE)

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2. The student will have specialized knowledge in the field of

renewable energy system.

3. The student will have a good understanding of national and

international regulation and framework condition for
renewable energy system.

UNIT 1

Introduction and Overview, Sociological, Political and economic aspects, review of basic
thermodynamics and thermal sciences, Solar Radiation Geometry, estimation and measurement of
solar energy, thermal systems: water heating, drying, cooking, desalination, solar refrigeration, Solar
Ponds

UNIT 2

Photovoltaic systems: types and characteristics of photovoltaic cells, Solar cell arrays, Balance of
system, PV powered pumps, OTEC- Principle of Operation, open and closed cycles; Wave Energy,
wave energy conversion machines

UNIT 3

Hydrogen Energy System, Tidal Energy-recent development, Single basin and double basin tidal
systems, Wind Energy system- Orientation systems and regulating devices, wind energy for water
pumping and generation of electricity

UNIT 4

Biomass Energy System, Gasifier engine system, the biogas engine as a module integrated into an
energy system, Dimensioning of bio gas plant and gas storage, biogas engine and electric generator,
generation of bio fuels

Reference Books:

1. S.P. Sukhatme “Solar energy- Principles of thermal collection and storage”, TMH Publishing Co.
2. G D Rai, “Non-Conventional Energy Sources”, Khanna Publisher, New Delhi
3. Klaus Von Mitzalff, “Engine for Biogas” Published by Friedr Vielveg and Sohnraunschweig,
Germany
4. Chetan Sing Solanki, “Solar photovoltaics: Fundamentals Technology and Applications, PHI
5. H P Garg & J Prakash: “Solar Energy: Fundamentals and Applications”, TMH Publication.

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AUDIT COURSES

BBA-01 HUMAN VALUES & ETHICS 3 Credits (3-0-0)

Course Category : Audit Course (AC)

Unit – I 9
Introduction –Need, Basic Guidelines and Content: Understanding the need, basic guidelines,
content and process for value Education, Self-Exploration – What is it? – Its content and
process: “Natural Acceptance‟ And Experiential Validation – as the mechanism for self
explanation, Continuous Happiness and Prosperity – A look at basic Human Aspirations,
Understanding Happiness and Prosperity correctly- A critical appraisal of the current scenario.

Unit – II 9
Process for Value Education: Right understanding, Relationship and Physical Facilities – basic

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requirements for fulfillment of aspirations of every human being with their correct priority,
Understanding Happiness and prosperity correctly – A critical appraisal of the current scenario,
Method to fulfill the above human aspirations, understanding and living in Harmony at various
levels. Understanding Harmony in the Human Being: Understanding the needs of Self („I‟) and
„Body‟ – Sukh and Suvidha.

Unit –III 9
Harmony in Myself, Family and society: Understanding the characteristics and activities of „I‟
and harmony in ‟I‟, Understanding the harmony of I with the Body: Sanyam and Swasthya,
Understanding harmony in the family – The basic unit of human interaction, Understanding
values in human relationship; meaning of Nyaya and Program for its fulfillment to ensure
Ubhay- tripti, Trust (Vishwas) and Respect (Samman) as the foundational values of
relationship.

Unit – IV 9
Professional ethics and conduct: Implications of the above Holistic Understanding of Harmony
on Professional Ethics Natural acceptance of human values, Definitiveness of Ethical Human
Conduct Competence in professional ethics: o Ability to utilize the professional competence for
augmenting universal human order o Ability to identify the scope and characteristics of people-
friendly and eco-friendly production systems.

Reference Books
1. R.R Gaur, R, Sangal, G.P Bagaria, 2009, A Foundation Course in value Education (English)
2. Ivan IIIich, 1974, Energy& Equity, The Trinity Press, Worcester, and harper Collins, USA
3. Pradeep Kumar Ramancharla, 2013, A foundation course in value education (Telugu)
4. E.F. Schumacher, 1973, small is Beautiful; a study of economics as if people mattered, Blond
& Briggs, Bratain
5. A Nagraj, 1998, Jeevan vidya to Na Prayanam, Hyderabad
6. R. Pradeep Kumar, 2013, Jeevan Vidya to Na Prayanam, Hyderabad
7. Sussan George, 1076, How the other half Dies, Penguin Press, Peprinted 1986, 1991
8. PL Dhar, RR Gaur, 1990, Science and Humanism, commonwealth publishers

BBA-02 INDUSTRIAL SAFETY ENGINEERING 3 Credits (3-0-0)

Course Category : Audit Course (AC)

Pre-requisite Subject : NIL

Contact Hours/Week : Lecture: 3, Tutorial : 0, Practical: 0
Number of Credits : 3
Course Assessment
Methods : Continuous assessment through tutorials, attendance, home
assignments, quizzes, practical, Tutorial class, viva voce and
Minor tests and One Major Theory Examination.
Course Outcomes : 1. To know about Industrial safety programs and toxicology,
Industrial laws, regulations, and source models.
2. To analyse industrial hazards and its risk assessment.
3. Students can understand the safety audit, safety education
and performance monitoring in industries

UNIT I 9
Concepts and Techniques: History of Safety movement- Evolution of modern safety concept-

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general concepts of management- planning for safety for optimization of productivity-

productivity, quality and staff functions for safety-budgeting for safety-safety policy Safety
Inspection, disaster control, job safety analysis, safety survey and safety sampling.

UNIT II 9
Safety Audit, Accident Investigation And Reporting: Components of Safety Audit, types of
Audit, Audit methodology, Audit checklist and report, review of inspection, Concept of an
Accident, reportable and Non reportable accidents, reporting to statutory authorities, principles
of accident prevention, Accident investigation and analysis, departmental accident reports,
documentation of accidents-unsafe act and condition Domino Sequence.

UNIT III 9
Safety Performance Monitoring: Recommended Practices for compiling and measuring work
injury experience- permanent total disabilities, permanent partial disabilities, temporary total
disabilities- calculation of accident indices, frequency rate, severity rate, frequency severity
incidence, incident rate, accident rate, safety score, safety activity rate.

UNIT IV 9
Safety Education And Training: Importance of training, identification of training needs-training
methods- program, seminars, Conferences, competitions, method of promoting safe practices-
motivation-communication-role of government agencies and private consulting agencies in
safety training-creating awareness, awards, celebrations, safety posters, safety displays, safety
pledge, safety incentive schemes, safety campaign-Domestic safety, industrial safety and
training.

References
1. “Accident Prevention Manual for industrial operations”, N.S.C. Chicago, 1982
2. Heinrich. H.W. “Industrial Accident Prevention”, McGraw-Hill Company, NewYork, 1980
3. Dan Petersen , “Techniques of Safety Management”, McGraw-Hill Company, Tokyo, 1981

BBA-03 BUSINESS SIMULATION APPROCHES 3 Credits (3-0-0)

Course Category : Audit Course (AC)

UNIT I 9
Introduction to Simulation: Introduction of Simulation ,Purpose of Simulation ,Simulation
Techniques ,Type of Simulation Need of Simulation ,Simulation Exercises ,Simulation
Modeling, Simulation Assessment ,Five steps of Simulation ,Advantages of Simulation.

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UNIT II 9
Concept of Simulation in Business: Business Simulation, Benefits Of Business Simulation,
Simulation and Decision Process, Single Server Simulation, Monte-Carlo Simulation,
Validation and Verification of Simulation Model, Movement Based Leadership Simulation,
Board Simulation s, and Virtual Simulation.

UNIT III 9
Simulation in Different Sectors: Simulation of Production shop System, Sensitivity Analysis
using Simulation, Alternative Analysis Service Industry Simulation, Call Centre Simulation,
Network Simulation, and Logistic Simulation Optimization of System using Simulation.

UNIT IV 9
Practical approach in simulation: Tower Building Management Game, Maximum Gain
Management Game, Scattered Animal Management Game, Broken Square Management Game,
Other Management Games, Role Play Case Study Analysis.

Reference Books
1. Banks, J., J. S. Carson, II, and B. L. Nelson. 1996. Discrete-Event System Simulation, Second
Edition, Prentice Hall.
2. Fitzsimmons, James A., and Mona J. Fitzsimmons, Service Management: Operations,
Strategy, and Information Technology, 3rd Ed., Irwin/McGraw-Hill, 2001.
3. Introduction to Business Simulation by Frazer J.

BBA-04 FOREIGN LANGUAGE: (GERMAN LAUNGAGE) 3 Credits (3-0-0)

Course Category : Audit Course (AC)

Pre-requisite Subject : NIL
Contact Hours/Week : Lecture: 3, Tutorial : 0, Practical: 0
Number of Credits : 3
Course Assessment
Methods : Continuous assessment through tutorials, attendance, home
assignments, quizzes, practical, Tutorial class, viva voce and
Minor tests and One Major Theory Examination.
Course Outcomes : 1. Students can listen to and understand the spoken German
language which uses the elementary spoken structures.
2. Students can speak and engage in simple dialogues in
German.
3. Students can read and write the sentences and short
paragraphs in German.
Course Description
Under the foreign Language segment German Language course is designed for students who is
novice to the German Language Classroom. This course focuses on enabling learners to
understand German Language used in basic communication structures and acquire basic
communication competence (Listening, speaking, reading and writing) through exposure to
elementary texts, vocabulary items and German culture.
The course in German will give an opportunity for students of other disciplines to acquire primary
linguistic skills and a preliminary exposure to a widely used foreign language. The course is
based on a minimum vocabulary necessary and sufficient to develop basic language skills in
German.

Course objectives:
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o To enable the learners to listen to and understand the spoken German language which uses
the elementary spoken structures
o To enable the learners to speak and engage in simple dialogues in German
o To enable the learners to read and under and the elementary texts in German
o To be the learners to write the simple sentences and short paragraphs in German

Unit I 9
Alphabets and numbers (1 - 100), Introduction to simple Vocabulary of German Language,
Hallo Wie geht's? (Hello, how are you?'-General Greetings)

Unit II 9
Begegnungen (Encounters), Functional grammar based on the Textbook (Tangram Aktuell, 1-
4), Verb conjugation in present tense, verb position in sentences, verbs and accusative and
dative objects, Gender of nouns, singular and plural, cases, definite and indefinite articles,
personal pronouns etc.

Unit III 9
Guten Tag, ich suche (1 wish you a good day!), Vebs and accusative and dative objects,
Gender of nouns, singular and plural, cases, definite and indefinite articles, personal pronouns
etc. Translation of simple sentences from German into English and simple sentences from
English into German.

Unit IV 9
In Supermarket (In Supermarket), Verbs and accusative and dative objects, Gender of nouns,
singular and plural, cases definite and indefinite articles, personal pronouns etc. related to life
situations, Translation of simple passages from German into English and simple sentences from
English to German.

Recommended Study Material

• Tangram Aktuell Niveau (NIVEAU AV), 14, Max Heuber Verlag, Ismaning Deutschland,
2004, (Published and distributed in India by Goyal Publishers and Distributors Pvt. Ltd.
Delhi,2005) Audio-
• Video study material
• Supplementary handouts

• “Deutsch FÜr Ausländer” – Schulz-Griesbach

BBA-05 FINANCIAL INCLUSION 3 Credit (3-0-0)

Course Category : Audit Course (AC)

Course Objective:
The course is designed to provide a resourceful insight of the various pillars of financial
inclusion such as micro remittance, micro-savings, micro-credit and micro-insurance. The
Course will discuss the causes for ineffectiveness of formal lending & evaluates a few
current initiatives that attempt to promote higher financial inclusion in the country under
different models.

Unit 1
Financial Inclusion-Meaning and Definition, Problems of Financial Inclusion, Factors
Affecting Access to Financial Services, Financial Exclusion-Meaning, Nature, Participants
Causes and Consequences. Benefits Of Inclusive Financial Growth, Relationship between
Financial Inclusion and Development Indicators.

Unit 2
Initiatives of Financial Inclusion In India-Cooperative Societies Act, Rural Credit Survey
Committee, Nationalization of banks, Introduction of Lead Bank Scheme, Setting up of
Regional Rural banks, Introduction of Kisan Credit Card Genesis and Evolution of
Microfinance-different models of microfinance operating in India.

Unit 3
Emerging Trends in Microfinance, Micro-insurance- Concept, Practices and Innovations,
Understanding Rural Debt, Safe Remittances for the Poor; SHG: Study of the Self Help
Group-Bank Linkage Programme (SBLP) as an innovative strategy of microfinance evolved
in India. Extending Financial Services to Poor- Linkages between Formal and Informal
Financial Institutions.

Unit 4.
Financial Service to Poor People, Efforts in reducing Transaction Costs for Banks and Their

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Clients, Business Correspondent and Business Facilitator, Outreach Model for Banks, The
Post Office model, Financial Literacy and Counseling of Rural People. Challenges for the
Future-Inclusive Growth through Rural Employment, the Micro-enterprises Model.

REFERENCE
1. K G Karmarkar, G D Banerjee, N P Mohapatra: Towards Financial Inclusion In India Sage
Publication
2. Desai, Vasant : Rural Development in India. Himalaya Publishing House
3. Rohtagi : Rural Banking & Overdues Management Cybertech
4. Patnaik UC : Rural Banking in India Anmol Publications
5. Basu Priy : Improving Access to Finance for India’s Rural Poor World Bank Publications
6. Bhatnagar Amitabh : Rural Micro finance & Microenterprise Concept Publishing
7. Sohano & Balakrishna : Indian Rural Banking – the Changing Paradigm, ICFAI
8. Sujatha B : Financial Inclusion: Concepts and Strategies, ICFAI
9. Ravichandran Krishnamurthy : Financial Inclusion VDM Verlag
10. Sameer Kocchar, K C Chakrabarty and C Rangarajan: Speeding Financial Inclusion
Academic Foundation

BBA-06 CORPORATE RESTRUCTURING 3 Credit (3-0-0)

Course Category : Audit Course (AC)

Course Objective:
This course is designed to provide an understanding of the essential elements of Joint
Ventures, Mergers and Acquisitions with the basic methods of valuation, post-merger
valuation, methods of payment and financing options at global level.

Unit I
Corporate Restructuring: meaning, need, different approaches and types of restructuring;
Joint Ventures: Concept and Meaning of Joint Ventures, Need and Types of Joint Ventures,
Structures and Problems faced in Joint Ventures, Joint Ventures and Strategic Alliance.
Factors for successful and failed joined ventures.

Unit II
Mergers and Acquisitions (M&A): Introduction to mergers, types of mergers, theories of
mergers and acquisitions; Cross-border mergers and acquisitions. Analysis of Post-Merger
Performance. Merger strategy - growth, synergy, operating synergy, financial synergy,
diversification. Demerger, types of demerger, reverse merger, criteria for negotiating friendly

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takeover.

Unit III
Deal Valuation and Evaluation: Factors affecting valuation basics, methods of valuation, cash
flow approaches, economic value added (EVA), sensitivity analysis, Valuation for slump
sale, valuation of synergy, cost-benefit analysis and swap ratio determination.

Unit IV
Post-Merger Evaluation: Financial Evaluation of Mergers and Acquisitions, Impact on
shareholders’ Wealth, Methods of payment and financing options in mergers and
acquisitions, Competition law 2002, SEBI (Securities and Exchange Board of India).

References Books:
1. Das Bhagaban: Corporate Restructuring, Merger, Acquisition and Other Forms,
Himalaya Publishing House.
2. Godbole Prasad G: Merger, Acquisitions and Corporate Restructuring.
3. Sheeba and Kapil Kanwal N.: Merger and Acquisitions, Wiley.
4. Ramanujan. S. (1999); Mergers: The New Dimensions for Corporate Restructuring,
McGraw Hill.

BBA- 07 CORPORATE FINANCIAL DECISIONS 3 Credit (3-0-0)

Course Category : Audit Course (AC)

Course Objective:
To equip the students with the knowledge and skills needed by the finance professionals in
addressing practical problems in corporate finance. From a finance professional’s point of
view, a good understanding of Corporate Finance is crucial to assist a company.

Unit 1.
Introduction of firm- The objectives of the firm, finance function, Role of finance within the
firm, corporate financing meaning, patterns and sources, Linking Corporate and Financial
Strategies-Assessing business risk, Financial risk, Correlation between business risk and
financial risk, Role of Financial Markets and Financial Intermediation, Corporate
governance.

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Unit 2.
Long-Term Investment Decision- Definition and Classification of investments, Stages in the
analysis of investments, Evaluation of investments (Fundamental evaluation)-role of taxes,
amount of investment, Net Cash Flows, Investment’s Terminal Value; Economic Evaluation
of an Investments- Net Present Value and Internal Rate of Return, Relevant Cash Flows,
Payback and Accounting Rate of Return, Risk analysis in investment, Sensitivity Analysis.

Unit 3.
Long-Term Financing Decision, External Financing: Equity capital- equity markets, rights
issues and private equity; Long-Term Debt- Bank Financing, the capital markets, private
placements, medium-term notes, commercial paper, and corporate bonds; Internal Financing:
Retained Earnings, Other Financing Sources: Intercompany funding, Trade finance, Project
finance, Asset backed finance, Leasing, Islamic financing. Financial Distress and
Bankruptcy Cost- Financial distress: Meaning, Causes, and Evaluation of financial distress.

Unit 4.
Financing Decision and Market Efficiency- Efficient Markets Hypothesis, Evidence for and
against Market Efficiency, Joint Hypothesis problem, Market Anomalies and the Financial
Manager, Implications to Corporate finance- Firm size & liquidity, reaction to corporate
financial policy.

REFERENCE
1. Breale, Myers, Marcus : Fundamentals of Corporate Finance, McGraw-Hill
2. Bodie, Zvi, kane, Alex, Marcus Alan J. : Essentials of Investments, McGraw Hill/Irwin
3. Ross, Westerfield, and Jordon : Essentials of Corporate Finance, Irwin
4. Ross, Westerfield, and Jordon : Fundamentals of Corporate Finance, Tata McGraw-Hill
Education 5. Robert Parrino, David S. Kidwell : Fundamentals of Corporate Finance, John
Wiley and Sons

BBA-08 Introduction to Professional Correspondence & Business Documentation

3 Credit (3 -0 -0)

Course Category : Audit Course (AC)

Unit-I
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[Introduction to Writing]
Professional Correspondence & Business Documentation: Their Significance & Use. Natural
Language Acquisition Process: LSRW: Listening, Speaking, Reading & Writing. Second
Language Acquisition {SLA} through Training: Listening, Speaking, Reading, Writing,
Grammar & Vocabulary [LSRWGV], Introduction to Homophones & Homonyms. Foreign
Words: Latin, French & Greek.
The Sentence, The paragraph: Structure, types and Linking, Technical Vocabulary, Impersonal
Style, Scientific Attitude Plain Statement, Interesting Composition, Miscellaneous Exercises,
Definition, Description, Description of a process, Diagrams & Explanations. Blending of
Artistic and Technical Writing, Seven C’s of Communication.

Unit –II
(Business Letters, Blogs, E-mails & Business Proposals)
Letter Writing_ Formal and Informal Letters, Parts of a Letter, Types of Letters, Business
Letters, Examples of Letter-Writing, Stylistic Faults in Letter. Business Letters: Introduction to
Layouts & Formats.
Writing Business Reports & Business Proposals, Kinds of Reports, Length of Report, Parts of a
Report, Terms of Reference, Collection of Facts, Outlines of Report, Examples of Report,
Business Proposals, Elements of Proposal, Examples of Proposal & drafting of proposal,
Writing Blogs: General, Academic and Professional; Business E-mails: Mail Attachments &
Mails of Complains, Negotiation, Persuasion & Requesting Feedbacks.

Unit-III
Sequential Documentation
Identification of Writing: Title, Keywords, Synopsis, Preface and Abstract.
Drafting Paper Elements & its Documentation: Front Matter of a Paper, Main Text of a Paper,
End Matter.
Paper Elements, Concluding Remarks; Identification of Author and His Writing-Author’s name
and Affiliation, Joint Authorship of a Paper, and Sections, Statement of the Problems, Plan and
Scope, Core Chapters and Sections-Theoretical Analysis and Synthesis, Basic Assumption and
Hypothesis, Research Paper: Discussing Specimen.

Unit-IV
Technical Seminar: Purpose, modes and methods, Interviewing skills-body language, gesture,
posture, tips and tactics of interview, resume making.
Case Study- objectives, methods, examples of various case study.
Audience Analysis: Industrial vs. non-industrial users; Exploring primary, secondary, tertiary
users in contexts of production and use, Minimizing Multicultural issues & Avoiding Gender
Biases in Business Correspondence, Official Formalities, Rights and Permission, Certificate
and Copyright, Dedication, Acknowledgement, Correspondences, Gender Fair/Gender Neutral
Language.

Recommended Books
1. Pandey, O. P. Technical writing by S K Kataria & Sons
2. Hamilton, Richard Managing Writers , Penguin
3. Schwarzman, Steven A. Technical Writing Management: A Practical Guide by
4. Sharma, R. S. Technical Writing, Radha Publications, New Delhi
5. Basu, B. N. Technical Writing, PHI Learning Pvt. Ltd., New Delhi
6. Lesikar and petit, Report writing for Business
7. Chauhan, N. K. & Singh, Sudhir N. Formal Letters, PPI, New Delhi.

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BBA-09 PROJECT APPRAISAL AND ANALYSIS 3 Credit (3-0-0)

Course Category : Audit Course (AC)

Course Outcomes : 1. How to extract relevant information for determining the

success or failure of a project.
2. This means that the project appraisal is done to know, how
much the company has invested on the project and in return
how much it is gaining from it.
3. Make them capable to analyse, apply and appreciate
contemporary project management tools and
methodologies in contemporary world.

Course Objectives: To explain identification of a project, feasibility analysis including market,

technical and financial appraisal of a project. Understand the relevance of
alternative project appraisal techniques, financial structuring and
financing alternatives. This course intends to involve students to apply
appraisal techniques for evaluating live projects

Unit I:
Appraisal : an introduction, Project appraisal and evaluation , Project cycle, Project cycle
management , Private and Public sector Projects/commercial / National probability;
Identification of investment opportunities – industry analysis review of project profiles, –
feasibility study , Project identification and formulation , Generation of Project ideas, Basic
Principals of Project Analysis Entrepreneurship – concept, Theory and perspective

Unit II:
Market Analysis: Market analysis of a project, Need for market analysis, Demand and supply
analysis, Collection analysis, primary /secondary data, Forecasting techniques
Technical appraisal of a project, Business and Technology Acquisition and management of
technology

Unit III:
Investment appraisal: Introduction and techniques, DCF and non DCF methods, Sensitivity
Analysis, Financial needs of a Project, Investment criteria, Project Appraisal parameters of
select Financial Institutions. Social cost benefit analysis – value added concept, social surplus
indirect impact of projects, rationale of SCBA, Efficiency and Equity in Project Appraisal,
UNIDO approach, Little Mirlees Approach, Project Appraisal of Indian Plans

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Unit IV:
Project risk assessment – Risk and Sensitivity Analysis, Taxonomy of Risks, probabilistic cash
flow approaches – application of simulation techniques; Monitoring and Evaluation of a
Project - PERT / CPM, Monitoring mechanism, Evaluation ad Lessons, Preparation of project
report - Case Analysis

Readings Books:
1. Machiraju, H.R.: Introduction to Project Finance, Vikas Publishing House.
2. Prasanna Chandra: Project Preparation Appraisal Budgeting and Implementation, Tata
McGraw.
3. Ambrish Gupta : Project Appraisal and Financing , PHI Learning.
4. Samset Knut : Early Project Appraisal, Palgrave Macmillan

BBA-10 ADVANCED SPREADSHEETS TOOLS FOR FINANCIAL ANALYSIS

3 Credit (3-0-0)

Course Category : Audit Course (AC)

Course Objectives: This course is designed to enable students understand this powerful tool to
manipulate huge amounts of data, automate tasks and present complex
information in a professional manner. This course will create more job
opportunities for you and you will be a valuable candidate for your
employers for your great analyzing skills.

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Unit I
Excel Advanced Techniques: Templates, Efficiency and Risk, Data Validation; Functions and
Super Powers, Array Formulae, Tables, Advanced Range Names, What If Analysis, Problem
Solving using Solver

Unit II
Excel Interactivity and Automation: Index and Match Offset, Dynamic Charting, Database
functions, Text functions and Error functions: If Error, Is Error, Aggregate, Circular
Reference, Formula Auditing, Floating Point Errors, Form Controls, Visual Basic and
Macros, Automating other applications from Excel.

Unit III
Introduction to VBA: Conditional Formatting, Charts that Inspire, Slicers, Spark lines,
Graphics Tricks and Techniques, Worksheet Automation using Macros: Absolute and relative
macros, Editing macros, Creating new functions, Use of spinner buttons and command
buttons.

Unit IV
Data Analysis and Decision-Making: Working with External Data, Advanced Uses of
PivotTables, Power Pivot, Reporting with Power Pivot, Dashboard, Creating spreadsheet in
the area of: Loan and Lease statement; Ratio Analysis; Payroll Accounting; Capital
Budgeting, Portfolio Management, Breakeven analysis and Sensitivity analysis; Operations
Management: Constraint optimization, Assignment Problems; Depreciation Accounting;
Graphical representation of data; Frequency distribution and its statistical parameters;
Correlation and Regression Analysis.

Textbooks:
1. Excel 2016 Power Programming with VBA, Michael Alexander, Dick Kusleika, Wiley
2. Financial Analysis and Modelling Using Excel and VBA, Chandan Sengupta, Second Edition,
Wiley Student Edition
3. MS Excel 2016, Data Analysis & Business Modelling, Wayne Winston, PHI
4. Financial Analysis with Microsoft Excel, Timothy R Mayes, Cengage India
5. Microsoft Excel 2019: Data Analysis & Business Model Paperback – 11 October 2019, L.
Winston Wayne, PHI

BBA-11 FINANCIAL MODELING AND DERIVATIVES 3 Credit (3-0-0)

Course Category : Audit Course (AC)

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Course Outcomes : 1. To estimate the valuation of a business or to compare

businesses to their peers in the industry.
2. It provides to understand strategic planning to test various
scenarios, calculate the cost of new projects, decide on
budgets, and allocate corporate resources.
3. Executives typically use financial models to make decisions
regarding: Budgeting and forecasting

Course Objective: To equip students with principles and techniques of Financial modeling
along with various Financial Derivatives including Greeks & Exotic
Options.

Unit I
Introduction: Financial Time Series and Their Characteristics: Asset Returns; Distributional
Properties of Returns; Review of Statistical Distributions and Their Moments, Distributions of
Returns, Multivariate Returns, Likelihood Function of Returns and Empirical Properties of
Returns

Unit II
Linear Time Series Analysis and Its Applications: Stationarity; Correlation and Autocorrelation
Function; White Noise and Linear Time Series; Simple Autoregressive Models, Properties of
AR , MA, ARMA and ARIMA Models, Goodness of Fit; The basic Concepts of Stochastic
Process.

Unit III
Financial Derivatives: Introduction, various underlying and strategies: Forwards and Futures,
Interest rate futures and currency futures; Determination of forward and futures prices; Options
and related terminology, Calculating the pay-off from options and diagrammatic
representation.

Unit IV
Pricing of Options- Binomial model and Black-Scholes model; trading strategies involving
options; Exotic Options; Introduction to Swaps, Interest rate swaps, currency swaps, cross
currency swaps; Forward rate agreements (FRA). Interest rate caps, floors, collars. The basic
concepts of Greek Letters: Delta, Theta & Gamma and relationships among them.

Text Books:
1. Ruey S. Tsay (2005). Analysis of Financial Time Series (2nd ed.). John Wiley.
2. John C. Hull. Options, Futures and Other Derivatives (7th ed.). Pearson Education.

References:
1. JurgenFranke, Wolfgang Hardle and Christian Hafner. Introduction to Statistics of Financial
Markets.
2. R. Madhumathi, M. Ranganatham. Derivatives and risk management (1st ed.)

3. Redhead, K. Financial Derivatives- An introduction to futures, forwards, options, swaps.

Prentice Hall of India

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Open Elective Subjects

BBA-20 TOURISM & HOSPITALITY MARKETING 3 Credit (3-0-0)

Course Category : Open Elective (OE)

UNIT – I
Hospitality: Meaning of Hospitality and Hospitality industry, Definition of Tourism, Evolution of
Tourism Industry, Components of Tourism, Concept of Domestic & International Tourism, Basic
Travel Regulation, and Significance & Impacts of Tourism: Socio- Cultural, Economic &
Environmental. Typologies of Tourism, Travel Motivators. Tourism products of India (Worlds
Heritage Countries)
UNIT – II
Understanding hospitality and tourism marketing, Service characteristics of hospitality and tourism
marketing, Consumer markets and consumer buying behaviour, the marketing environment managing
customer information to gain customer insights
Preparing marketing strategies-Segmentation and Targeting Market, Positioning Customer Value and
Brand Propositions
UNIT – III
Marketing mix for Hospitality Industries with reference to Tourism- Product preparation for Tourism
sector, pricing policies, Place and Availability of Services Products of Hospitality, Promotion Mix for
Hospitality Industry, People in hospitality sector- Glass Ceiling Effect and Work life Balance, Physical
Evidence and Services capes in Hospitality Sector, Process of Delivering and Implementing
Hospitality Services

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UNIT – IV
Government initiations regarding growth of Hospitality and Tourism industry in India, challenges
faced by hospitality and Tourism Marketing, Laws & Guidelines: Recognition of Travel Agency, Tour
Operator and Travel Guide License & Permits required for Hotels National & International
Organization: IATA, PATA, ICAO, WTO, UFTAA, FHRAI, TAAL.

Suggested Reading:
1. Stephen Ball, Jones Peter, Kirk David and Lockwood Andrew – Hospitality Operations. A System
Approach (Cengage Learning, 1st ED.)
2. Negi Jagmohan – Hotel and Tourism Laws (Frank Brothers)
3. Lee-Ross Darren – HRM in Tourism and Hospitality (Cengage Learning, 1st Ed.)
4. Kotler Philip, Bowen John and Makens James – Marketing for Hospitality and Tourism (Pearson
Education, 5th Ed.)

Agricultural Marketing
BBA-21 3 Credit (3-0-0)

Course Category : Open Elective (OE)

Unit I
Meaning and scope, agricultural marketing and economic development! Agricultural market structure
- meaning, components and dynamics of market structure; marketing strategy - meaning &
significance, formulation of marketing strategy; Agribusiness marketing environment, design of
marketing mix, market segmentation and targeting, Determinants of consumer’s behavior.
Unit II
Product management process and decisions, new product development-significance and classification
of new product, stages and estimation of demand of new product; product life cycle
Unit III
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Agricultural marketing, agribusiness and balance sheet analysis, project preparation, role of agro-
processing in agribusiness development, Pricing policies and practice for agribusiness - determinants
of price, objectives of pricing policies lid price methods.
Unit IV
Distribution management - storage and warehousing and transportation management for agricultural
products; marketing agencies/intermediaries - roles and functions; distribution channels.Cooperative
administration- global perspective, ecology of cooperative administration, cooperative sector,
challenges before Agri business cooperatives in the emerging global business environment.

Suggested Readings :
1. Acharya SS & Agarwal NL. 2004. Agricultural Marketing in India" 4th Ed. Oxford & lBH.
2. Kohls RL & Uhj JN. 2005. Marketing of Agricultural Products.gth Ed. Prentice Hall.
3. Kotler P. 2002. Marketing Mdnogement - Analysis, Planning, lmplementotion and Control.
Pearson Edu.
4. Krishnamacharyulu C & Ramakrishan L. 2002. Rural Morketing. Pearson Edu.
5. Ramaswamy VS & Nanakumari S. 2O02. Morketing Management.znd Ed. Mac Millan India.

BBA-22 INTERNATIONAL BUSINESS 3 Credits (3-0-0)

Course Category : Open Elective (OE)

UNIT I- Introduction: Need, Theories of international trade, Difference between Domestic and
International/Foreign Trade. Foreign Exchange: Factors influencing exchange rate fluctuations, Euro
market and instruments (LIBOR, MIBOR, etc.), foreign market operations, participants, spot-future
forward and option market.

UNIT II- Balance of Payment: Meaning, Disequilibrium in BOP, Measures to bring back equilibrium
in BOP, Convertibility of Currencies, Current Account and Capital Account Convertibility, Exchange
Control, Reasons and Methods.

UNIT III- WTO And Trade Blocks: WTO Formulation, Advantages and Disadvantages of WTO
membership to Developing Countries. Trade Blocks: Reasons for Trade block formation, Different
Types of Trade Blocks and Trade Commodities of LAFTA, SAFTA, NAFTA, ASEAN, CARICOM
and EU.
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UNIT IV- Procedure And Documents: Export and Import procedure, Principal and Auxiliary
Documents, Bill of Lading, Consular Invoice, Commercial Invoice, AR and GP forms, Mate Receipt,
Letter of Credit - Packing list - Incentives to Exports, and Exim policy.

References Books :
1. C. Jeevanandam, Foreign Exchange Practice, Concepts and Control, Sultan Chand & Sons.
2. T.S. Balagopal, Export Management, Himalaya Publishing House.
3. K P M Sundaram & Rudradatta, Indian Economy,S. Chand & Co., New Delhi.
4. Francis Cherumilum, Foreign Trade and Export Management, Himalaya Publication.

BBA-23 BANKING LAW 3 Credit (3-0-0)

Course Category : Open Elective (OE)

Unit I:
Banking Law in India
Banking Regulation Act, 1949: Concept of Bank and Banker, Functions of Banks, Classification of
Banks Relationship between Bank and Customer, Management of Banking companies, on account and
audit, Reconstruction and reorganization of banking companies, social control over banking,
Suspension and Winding up of Business of Banking Companies, Recent Trends in Banking: Automatic
Teller Machine and Internet Banking, Smart Credit Cards, Banking Frauds.
Unit II:
Regulation of Banks
Reserve Bank of India Act, 1934 Incorporation, Capital, Management and Business of Banking
Company Central Banking, functions of Reserve Bank of India, Collection and furnishing of Credit
Information, Control of Reserve Bank of India over Non-Banking Institutions and Financial
Institutions, Credit Control by Reserve Bank of India, General provisions and penalties.
Unit III:
Negotiable Instruments & Cheques
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Negotiable Instrument Act, 1881, Definition and characteristic of Negotiable Instruments, Types of
Negotiable Instruments, Definition and Essentials of Promissory Note, Bill of Exchange and Holder
and Holder in due course, Transfer and Negotiation of Negotiable Instrument.
Unit IV:
E-Banking
Electronic Banking; Traditional banking V/S, E- Banking, Online banking introduction concept and
meaning, E- Banking Security Introduction need for security E- Builder Solutions, Digital Certificate
Digital Signature.
Reference Books:
1. Bashyam and Adiga, The Negotiable Instrument Act.
2. M.L.Tannen, Tannen's Banking Law & Practice in India.
3. Dr. Avtar Singh, Negotiable Instrument Act.
4. S.N. Gupta, The Banking Law in Theory & Practice.
5. Sharma and Nainta, Banking Law & Negotiable Instruments Act.

BBA-24 DISASTER MANAGEMENT 3 Credit (3-0-0)

Course Category : Open Elective (OE)

Unit I
Introduction on Disaster, different types of disaster: Natural Disasters (earthquake, Cyclone, Floods,
Volcanoes), and Man-Made Disaster (Armed conflicts and civil strip, Technological disasters, Human
Settlement, Slow Disasters (famine, draught, epidemics) and Rapid Onset Disasters (Air Crash, tidal
waves, Tsunami), Causes and effects of disasters. Political, Social, Economic impacts of Disasters,
Gender and Social issues during disasters.

Unit II
Risk and Vulnerability Analysis - Risk: Its concept and analysis, Risk Reduction, Vulnerability: Its
concept and analysis, Factors affecting Vulnerabilities, Strategic Development for Vulnerability
Reduction, Disaster Risk Reduction Strategies, Disaster Cycle, Phases of Disaster

Unit III
Disaster Preparedness and Response Preparedness - Disaster Preparedness: Concept and Nature,
Disaster Preparedness Plan, Prediction, Early Warnings and Safety Measures of Disaster, Role of
Information, Education, Communication, and Training, Role of Government, International and NGO
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Bodies, Role of IT in Disaster Preparedness and Role of Engineers on Disaster Management.

Unit IV
Rehabilitation: Reconstruction and Recovery , Reconstruction and Rehabilitation as a Means of
Development, Damage Assessment ,Post Disaster effects and Remedial Measures, Creation of Long-
term Job Opportunities and Livelihood Options, Disaster Resistant House Construction, Sanitation and
Hygiene, Education and Awareness, Dealing with Victims’ Psychology and Long-term Counter
Disaster Planning

Reference books:
1. Disaster Management: Dr. Mrinalini Pandey, Wiley India Pvt. Ltd.
2. Disaster Management: J. P. Singhal, Laxmi Publications.
3. Disaster Science and Management: Tushar Bhattacharya, McGraw Hill Education (India) Pvt.
Ltd.
4. Disaster Management: Future Challenges and Opportunities: Jagbir Singh, K W Publishers Pvt.
Ltd.

SOCIAL MEDIA IN BUSINESS

BBA-25 3 Credit (3-0-0)

Course Category : Open Elective (OE)

5. Students shall be able to develop social media marketing goals and

objectives.

6. Students shall be able to develop an internal social media policy,

including management, timing, and frequency.

Unit I
Social media, types of social media, social media marketing: concepts, social media marketing &
public relation, social media strategy & planning, rules of engagement for social media, social media
measurement, content strategy.
Unit II
Social networking sites: Linkedln, twitter, Social networking sites: photosharing sites (Instagram,
Pinterest, Snapechat), Social networking sites (SNS): Facebook, YouTube and Live streaming for
Business, introduction to blogging, blogs: headlines, links and post, Micro blogging, News Writing

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and SEO.
Unit III
Community Management Discussion Boards, Social News, and Q & A Sites, Mobile Computing and
Location Marketing, Social networks, social media monitoring, Social Media Marketing Plan, uses of
Facebook and Twitter in business, security features of social networking sites, strategies for achieving
professional goals using different social networking sites.
Unit IV
Social media outcasts, types of social media outcasts, history and evolution of each social media
outcast, uses of each social media outcast for business purpose, strategies for implementing each social
media outcast.
Reference Books:
1. Liana Li Evans, Social Media Marketing: Strategies for Engaging in Facebook, Twitter & other
social media, Que Press; First edition, 2010
2. Barker, Social Media Marketing: A Strategic Approach, Cengage; 01 edition, 2013

DIGITAL MARKETING

BBA 26 3 Credits (3-0-0)

Course Category : Open Elective (OE)

UNIT I-
Introduction to Digital Marketing: Digital Marketing Meaning, Scope and Importance, Internet
Versus Traditional Marketing Communication, Internet Micro Environment, Use of Business to
Consumer and Business to Business Internet Marketing, and Internet Marketing Strategy.

UNIT II-
Online Buying Behaviour and Models: The Marketing Mix (7-Ps) in Online context, Managing the
Online Customer Experience, Planning Website Design, Understanding Site User Requirement, Site
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Design and Structure, Developing and Testing Content, Integrated Internet Marketing
Communications (IIMC), Objectives and Measurement of Interactive Marketing Communication.
UNIT III-
Digital Promotion Techniques I: Email Marketing, Opt-in Email Permission Marketing, Online PR,
Interactive Advertising, Online Partnerships, Viral Marketing, and Blogs. Search Engines- Search
Engine Marketing (SEM), Search Engine Optimisation (SEO), Website Optimisation, Email
Marketing.
UNIT IV
Digital Promotion Techniques II: Social Media Marketing, Designing Content for Social Media
Marketing, Campaign Management in Digital Marketing, Tracking SMM Performance, Mobile
Marketing-Advertising on Mobile Devices, Mobile Apps, Tracking Mobile Marketing Performance.
Introduction to Web Analytics: Meaning, Types, Key Metrics and Tools.

References:
1. Strauss, Judy and Frost, Raymond (6th Ed.2011), E-Marketing 5th Ed. PHI Learning Pvt. Ltd.
New Delhi.
2. Roberts M.L (3rd Ed., 2013), Internet Marketing, 1st Indian Edition, Cengage Learning, New
Delhi.
3. Hanson W and Kalyanam (1st Ed. 10th International Conference 2010), E-Commerce and Web
Marketing, Cengage Learning, New Delhi.
4. Shainesh.G and Jagdish.N.Sheth (1st Ed.2008), Customer Relationship Management-A
Strategic Perspective, Macmillan India Ltd.

BBA- 81 GENDER, JUSTICE AND WORKPLACE SECURITY 3 Credit (3-0-0)

Course category : Humanities & Social Science Electives (HSSE)

1. To be able to understand and explain basic concepts related to gender inequality.

2. To understand various provisions, laws and measures designed to promote gender equality.
3. To be sensitive towards gender issues in workplace settings.

Topics Covered

UNIT I-
Notion and Significance of Gender Justice
Meaning of gender and difference between sex and gender; gender and sex: biological
determinism, types of gender; gender roles and gendered division of labor; gender stereotyping
and gender discrimination; patriarchy and position of women; the other and objectification,
male gaze and objectivity; social dynamics of gender; Gynocriticism; Feminist movement in
India and the world; women and gender in power politics; gender mainstreaming; gender and
work- invisibility-glass ceiling.

UNIT II-
National & International provisions on Gender Equality

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Women’s rights as human rights; UN Convention on the Elimination of all forms of

Discrimination Against Women (CEDAW); Millennium Development Goals; Women’s rights
in the Indian constitution- fundamental rights and directive principles of state policy; protective
legislation for women in India- The Prohibition of Child Marriage Act, Dowry Prohibition Act,
Equal Remuneration Act, SITA, PNDT, Maternity Benefit Act.

UNIT III-
Workplace Security
Workplace security: Global overview; sexual harassment at workplace; Indian legislative
frameworks related to sexual harassment- Indecent Representation of Women (Prohibition)
Act, POCSO Act, IT Act; Sexual Harassment of Women at the Workplace (Prevention,
Prohibition and Redressal) Act, 2013- work place and sexual harassment- definition and
meaning, what is sexual harassment and what is not, other key definitions- employer,
employee, domestic worker, aggrieved woman, respondent; preventing sexual harassment-
policy, awareness, training and other measures; responding to and addressing sexual
harassment- constitution of complaints committee, filling complaints, informal mechanisms;
role of stakeholders- Government, organizations, individuals.

UNIT IV-
Gender Violence- Within and Beyond
Violence and gender violence; types of gender violence; prevalence of gender violence in India;
Domestic Violence Act 2005; offences against women laid down in Indian Penal Code;
procedural safeguards; role of police and judiciary; National Commission for Women; role of
civil society, NGOs and family.

Books & References

1. Ferber, A. L., Holcomb, K., & Wentling, T. (2016). Sex, Gender & Sexuality: The New
Basics, Oxford University Press.
2. Agnes, F., Chandra, S., & Basu, M. (2016). Women and Law in India, Oxford University
Press.
3. Rao, M. (2008). Law Relating to Women and Children, Eastern Book Company, Lucknow.
4. Unnithan, N. P. (ed.) (2013). Crime & Justice in India, Sage Publications.
5. Gupta, R. (2013). Sexual Harassment at Workplace, Lexis Nexis.

BBA-82 WATER SOCIETY AND SUSTAINABILITY 3 Credit (3-0-0)

Course category : Humanities & Social Science Electives (HSSE)

Pre-requisite Subjec : NIL
Contact hours/week : Lecture: 3, Tutorial: 0, Practical: 0
Number of Credits :3
Course Assessment Methods: Continuous assessment through home assignments, quizzes,
one Mid-Term Examination and one Major Theory Examination

Course Outcomes : The students are expected to be able to demonstrate the following
knowledge, skills, and attitudes after completing this course

1. To be able to understand major theoretical and methodological approaches to relations

between water and human existence.
2. To be able to understand global scenario and contemporary challenges related to water.
3. To develop an environmentally sensitive outlook towards natural resources.
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Topics Covered

UNIT I-
Introduction: Contexts and Framework
Water-society interaction towards sustainability; water as trans disciplinary venture; Socio-
hydrology-pluralistic water research and its limitations; political ecology and urban political
ecology within the third world; hydro social perspective; Hydraulic techniques, technological
choices and power dynamics; conserving water: empowering communities.

UNT II-
Managing Water: Statist Control, Transnational Interventions
Modern hydrology; floods, dams and 'development; colonial hydrology and case studies of
India; integrated water resource management: mainstream and critical perspectives; role of
Govt. in water planning and management; National Water Policy of India; traditional methods
of water management and sustainability.

UNIT III-
Water and Cities
Urbanization and water needs; urban utilities: WATSAN arrangements; Lessons from
political ecology and environmental history; water justice in third world peri-urban spaces:
Case studies from Asia, Africa and Latin America; water and energy; water issues in
developing countries; water, sanitation and hygiene.

UNIT IV-
Water Conservation Techniques and Practices
Lessons from traditional water harvesting mechanisms; community water conservation
practices in ancient India; participatory water management in contemporary India: challenges
and potentials; combining policy-driven and needs-driven initiatives towards water
sustainability; ethical issues in water and sustainability; climate change and water; water and
Millennium Development Goals.

Books & References

1. Acharya, A. (2015). The cultural politics of waterscapes. In Bryant, R. L. (ed), The
International Handbook of Political Ecology. Cheltenham, UK.
2. Allen, A., Hofmann, P., Mukherjee, J. & Walnycki, A. (2017). Water trajectories through
non-networked infrastructure: insights from peri-urban Dar es Salaam, Cochabamba and
Kolkata. Urban Research & Practice 10(1):22-42.
3. Bakker, K. (2003). Archipelagos and networks: urbanization and water privatization in the
South. The Geographical Journal 169(4): 328-341.
4. D ‘Souza, R. (2006). Water in British India: The Making of a Colonial Hydrology. History
Compass 4(4): 621-628.
5. Mukherjee, J. (2018). From hydrology to hydro-social: historiography of waters in India.
In Caradonna, J. (ed.), Routledge Handbook of the History of Sustainability, Routledge,
UK.
6. Klingensmith, D. (2007). One valley and a thousand: dams, nationalism, and development.
Oxford University Press.

BBA-83 INTRODUCION TO CULTURAL STUDIES Credit 3 (3-0-0)

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Course category : Humanities & Social Science Electives (HSSE)

Pre-requisite Subject: NIL
Contact hours/week : Lecture: 3, Tutorial: 0, Practical: 0
Number of Credits :3
Course Assessment Methods : Continuous assessment through attendance, home assignments,
quizzes, one Mid-Term Examination and one Major Theory Examination
Course Outcomes : The students are expected to be able to demonstrate the
following knowledge, skills, and attitudes after completing this course: -
1. To be able to understand the cultural complexity in all its forms and analyze the socio-political
context in which culture manifests itself.
2. To be able to understand the importance of socio cultural and political forces in construction
of social realities and categories.
3. To be culturally sensitive in their personal and professional lives.

Topics Covered

UNIT I- Introduction to Culture

What is culture: the nature of culture; Cultural Studies: scope, aim and methods; Cultural
Studies as a discipline: history of Cultural Studies; psychic unity and cultural relativity; beyond
descriptions of cultural differences; culture and cultural identities; cultural history/ cultural
memory.

UNIT II- Key Concepts, Theories and Approaches

Key concepts in Cultural Studies: Hegemony, Ideology and Identity categories (racial/gender);
Influential theories in Cultural Studies: Psychoanalytic theory, Feminist theory, Post
Modernism, Post Colonialism, Critical Race theory, Cultural Hegemony; Approaches to
Cultural Studies: Phenomenology, Cultural Anthropology, Structuralism and Critical Theory.

UNIT III- Cultural Sensitivity in other spheres

Culture in media and public sphere; culture and media; cultural politics and cultural policy;
language, literature and culture; culture and aesthetics; culture and psychology.

UNIT IV- Cultural Studies: Agenda for future

Cultural vs popular culture; applying cultural theories to films, television, music, fashion and
internet; Globalization and culture; multicultural identities; cultures of consumption; cultures
of impression management; cultural evolution and shaping of cultural diversity; culture and its
relationship to environment, health and medicine, gender and development.

References Books:

1. During, S. (2005). Cultural Studies: A Critical Introduction. Routledge: New York.

2. During, S. (Ed.) (1999). The Cultural Studies Reader. Psychology Press: UK.
3. Nayar, P. K. (2016). An Introduction to Cultural Studies. Viva Books: New Delhi.
4. Sardar, Z., & Loon, B. V. (2012). Introducing Cultural Studies: A Graphic Guide. Icon
Books: London.
5. Barker, C., & Jane, E. (2008). Cultural Studies: Theory and Practice. Sage: UK.
6. Ryan, M. (2010). Cultural Studies: A Practical Introduction. John Wiley & Sons: UK.
7. Said, E. (1994). Culture and Imperialism. Vintage Books: London.
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BBA-84 Economics of Health and Healthcare Credit 3 (3-0-0)

Course Category : Humanities & Social Science Electives (HSSE)

Course Outcomes : 1. To help students understand economics of health and Health

care system
2. To give students deep insight and understanding of
flourishing Hospital Industry and booming pharmaceutical
market.
3. To let students understand International Health Care system

UNIT I
Introduction to the Economics of Health and Medical Care, The demand for Health & Health Services.
Demand Elasticity & Health, Production, health & care. Demand for Insurance: Expected Utility,
Information, Complexity, and Decision-Making, Adverse Selection: Akerlof Model, Graphical
Analysis. Cast of Delivering Health services. Basic Market models, Supplier-induced Demand and
Agency.
UNIT II
The Theoretical Bases of Economic Evaluation. Issues in the measurement of Costs. Measuring
Benefits in Economic Gravitation. Practical Steps in Economic Gravitation. Economic Gravitation as
a framework for choice, Delivery of Health Care: The Labor Market for Physicians, The Hospital
Industry. why are Costs so High? Technology Growth and Innovation, Population Aging,
Organizational Management and Efficiency.
UNIT III
Further Economics of Markets and Market Interventions, Contracting. Market Structurs, Hospital &
Health provider Behaviour & Motivation. The Economics of Regulation. The incentives and Agency.
Pharmaceutical Markets and Innovation. International Health Care Systems and Alternative Designs.
Moral Hazard. Market Failure & Government.
UNIT IV
Health Systems: A Framework for Analysis. Health Systems around the world. An introduction to
variation &Performance. Reliance on the state: Public Health Service Systems. Voluntary insurance-
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based Systems. Social Entrance Systems. Portals Systems. Trends in Health Sector References. Health
Economics and Policy: Past, Present, and Future.
Reference Books:
1. Health Economics, Jay Battacharya, Timothy Hyde, and Peter Tu, 1st Edition, Palgrave
Macmillan, 2014.
2. Health Care Reform: What It Is, Why It's Necessary, How It Works, Jonathan Gruber, 2012.
3. Your Money or Your Life: Strong Medicine for the American Health Care System. David
Cutler, 2005.

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