Free LinkedIn Guide
Free LinkedIn Guide
(Copy/Paste Blueprint)
If you value your time and just want the system that does most of the
hard work for you, check out my new community Full Stack Creator.
Which helped me hit my first million dollar year at 80% profit margins by the
age of 26.
And I spent over 25 hours documenting my 7-step blueprint so you can just
copy my LinkedIn growth strategy.
All without:
Like Farouk who went from 0 to 4,000 followers and landed 4 clients
for his LinkedIn growth agency in a few months.
Or Andrew who went from 0 to $15K a month.
And even Magdalena who went from 0 to 7,500 followers and landed 2
clients for her holistic coaching offer
So in this free LinkedIn course, you’re going to learn:
And as a bonus, stick around until the end and I’ll put everything together
into a simple plan you can immediately start taking action.
(It’ll also include some really tools that’ll make everything 10x easier)
This is NOT for people who do not have a skill that helps people.
If you do not have a skill that’s useful to others, you can leave this
document now.
So, the first step to grow your LinkedIn following is to optimize your profile.
• Organized
• Optimized
• And easy to understand
It won't matter how many people view your profile, they're not going to
convert to followers or clients.
So there are 3 things someone needs to understand when viewing your
LinkedIn profile:
If you don't answer these 3 questions within a few seconds, people will exit
your profile without following you.
But if you invest the time to set up these 5 parts of your LinkedIn
profile once, you'll skyrocket the number of followers you get forever.
Now, going from the least important to the most important tips for
optimizing your LinkedIn profile, this first tip will build relatability and
connect with potential followers on a deeper level.
It's something many people skip or screw up, and can be the difference
between building a following and building die-hard fans.
The about section of your LinkedIn is the part where you…well…share a bit
about you.
And this is the perfect chance to build relatability and position yourself as
an authority rather relatable than a random stranger on social media.
I'll break down how to do each part of the STAR Framework and give you a
real example of how one of my coaching clients, Nickolas, used this.
So, the S in the STAR Framework stands for "Situation".
By starting with a problem, you hook readers in right away and build
relatability.
For example, my client Nickolas, started his about section with the following
lines:
All the years of late nights and hard work finally paid off.
His voice was cold and final: “I want you out as soon as our contract
ends.”
This part is where you explain the task you set out to complete to overcome
your challenge.
This pushes the story forward and shows people how you started your
journey to get where you are today.
For example, here's how Nickolas continued his story in his about section:
“With no money and the new sky-high rents, I was left in a pit of
anxiety.
With little savings and skyrocketing rents, my mother and I were soon
going to be homeless.
In this part you describe the actions you took to achieve your task.
Example:
“So, with 0 idea what I was doing, I decided to hire a business mentor
I had been following on social media for a little over a year.
I was going to build my personal brand and learn how to get paid to
write online as a ghostwriter.
Or...
• I quit college
• I drained my savings
• I even took out a loan so I could afford the mentorship
• Months of no income
• Feeling like I didn’t belong
• Wondering if I’d even make it
Share the results of your actions and the transformation that occurred.
This closes the loop from the start of the mini story and is a great way to
show your authority and build credibility.
Example:
“But through many failures (and lessons), I slowly got better each
day.
But most importantly, I started making enough money to pay for rent
and put food on our table.”
–-
Now, your about section is great for building authority and a deeper
connection with potential followers, but what about turning people into
clients and customers?
Well, just like putting a good billboard in front of a busy highway, this next
tip will get more eyeballs on your offer.
• A LinkedIn post
• A newsletter
• An article
• And documents
But what I recommend above all of these is to link directly to a lead magnet
or your offer.
Now most people screw the Featured Section up because they just add a
link and think that's enough to get attention on their offer.
You need to add some pizazz and make your Featured Section
attention-grabbing.
1) Add a thumbnail.
This way anyone who fits my criteria and is interested in the outcome are
much more likely to click the link because it's tailored to them.
The title is the text that appears on the right side of the image.
You'll also have the option to add a description to your featured section, but
I recommend leaving it blank.
When you write a description it'll add another step before taking people to
your offer.
Now, moving onto the 3rd part of optimizing your LinkedIn profile.
This is one of the most viewed parts of your profile and can be a great way
to instantly set a good impression with people viewing your profile.
This is the wide picture that shows up at the very top of your profile, so it
gets a lot of attention.
Your LinkedIn banner is a great way to show people what value you provide
and make them aware of what action you want them to take.
1. Value proposition
2. Social proof
3. Call to action
For example:
• I show my value proposition: Improve your writing and build your personal
brand
• I share social proof: being featured on Forbes and other notable platforms
• I have a call to action: in the top left corner I tell people to get my free
course in the featured section
• And this is optional, but I also call out my target audience in my banner:
creators, coaches, and business owners
To create your banner, you can use a software like Canva or Figma.
Now, the 4th part of optimizing your LinkedIn profile is to create a bio (AKA
your headline).
1) What you do
2) Who you help
3) The benefit your target audience get
4) Any social proof or credibility
"I help business owners attract high-ticket clients with their personal brand.
Multi 7-figures in results for 150+ clients. Get my free personal branding
course"
Now, the 5th (and arguably most important) part of optimizing your LinkedIn
profile is your beautiful face.
It's one of the first things people see when you comment or make a post.
Using a low quality picture will signal that you're not serious about social
media and people will associate that with your content.
Also, most people on LinkedIn have crappy photos, so it’s an easy way to
stand out.
Tip 2) Positioning
Since profile pictures appear small on the timeline, anything other than a
picture of your face won't be that visible.
So make sure to avoid full body pictures and have your face make up most
of your profile picture.
A good rule of thumb is to not have your picture show anything below the
chest.
Tip 3) Background
If you have a lot going on in the background, it'll make your picture harder
to see.
• My client, Mike
• My client, Nick
• My client, Farouk
If you don’t have access to a high quality camera, you can use the AI
software called “InstaHeadshots.com” to turn your selfies into
professional-looking business headshots.
So, we've covered how to optimize your LinkedIn profile, now it's time to
move onto the fun part…
Content creation.
In it, I’m going to show you how to create unlimited content with
ChatGPT that converts eyeballs into clients.
https://chatgptcheatcode.carrd.co/
Alright, so whether you're trying to get your first 10,000 or get your next
100,000 followers on LinkedIn, you don't want to just build a following.
You want to build a following of people who know, like, and trust you.
• Know
• Like
• And trust you
Now, the way we get people to know, like, and trust you is by using my
GAP Framework.
If you’re trying to grow on LinkedIn (especially at the start), this content can
be a game-changer.
Growth content consists of topics that are top of mind for people.
Things like:
• Trends
• Current events
• Well-known people/companies
Since these topics are top of mind, people are much more likely to
consume your content (social media algorithms also promote this content
more).
So, he used a well known name on the platform (to capture attention) and
delivered actionable insights (to convert that attention to followers).
But you can also create Growth Content about current events and trends.
For example:
In both cases I'm finding what's top of mind for my target audience and
delivering valuable insights.
Now this next piece of the GAP Framework is the part most people screw
up.
And when you have authority, people trust you more, which leads to more
followers and ultimately more clients and customers.
The sole reason people follow you on LinkedIn is because they're selfish.
Meaning, if people don't benefit from your content, then it's going to be
almost impossible to grow.
You do this by understanding what your target audiences' pain points and
desired outcomes are, and creating content that helps solve those
problems and moves them closer to their desired outcome
Because when people see you and your content as the bridge between
their pain point and desired outcome, you are useful, and therefore, valued.
• Case studies
• Lessons and tips
• Step by step how to guides
An example of a case study would be when I was trying to get clients for
my social media ghostwriting cohort.
I wanted to attract people who wanted to make money creating content for
other people.
My target audience at that time were people working 9 to 5 jobs they hated
and wanted to live a life of freedom, doing work they enjoyed.
In that piece of content I shared actionable steps on how I helped him each
part of his journey.
This showed my expertise and gave a ton of value, which built trust and
helped me generate over 100 leads for my coaching program.
She's a holistic coach for women, so she made a post sharing 3 life lessons
from 3,639 hours of yoga practice.
Lessons and tips have no specific order while step by step how to guides
need to be followed from the first step to the last to achieve the desired
outcome.
An example of this can be seen once again from my client, Farouk.
This got him a few hundred more followers from that post alone.
Now, it’s not enough to just create growth and authority content.
To stand out from everyone else on LinkedIn and grow way faster, you
need the last piece of the GAP Framework.
And the only thing that can't be copied or replaced, is who you are.
Personal Content is the stuff that makes you unique and connects you with
your LinkedIn audience.
● Your stories
● Your worldviews
● Your vulnerabilities
Just don’t be like this CEO and post a picture of yourself crying and write
about how bad you feel for laying off a bunch of employees.
In a world of copy/paste creators, you will instantly stand out and create a
connection when you show your humanity.
You go from "just another social media account" to a living, breathing (and
occasionally awkward) person.
But only grandma has that special something that keeps people coming
back for more.
Alright so now that you know what type of content to create for LinkedIn…
But how do you generate good content ideas so you're not staring at a
blank screen for hours wondering what to post on LinkedIn?
Well that’s why you should join my free workshop this Sunday
(October 6th).
Alright, so the next logical question is HOW should you write content?
And write it in a way that gets attention, engagement, and grows your
social media?
It taught us:
And your posts will flop because they'll be boring and hard to read.
I've written 10s of thousands of social media posts for myself and
clients, but this writing framework has produced the most viral
content.
I then make a bullet point list of all the steps someone would need to take
to go from their pain point to their desired outcome.
For this document, it’s the 7 steps I listed out at the start.
Once I have all the bullet points listed, I go through each one and apply my
writing framework.
For example, in each step of this YouTube video, I've answered what the
step was, why the reader should care, and how to take action on it.
By answering these 3 questions you cut the fluff and deliver useful content.
And when your content is useful, it translates to more followers and clients.
Just because your LinkedIn post is useful, it doesn't mean people will read
it.
Think of your content like one cardboard box in a big pile of other boxes.
Your box could contain the most valuable LinkedIn content, but if it looks
plain and boring, people will scroll past and consume someone else's.
Your packaging is like colorful, shiny wrapping paper with a big red bow on
it that makes your content stand out from everyone else’s.
The hook is the first thing someone sees or hears with your content.
When it comes to written posts, you need to think about your first sentence
carefully.
I’ll list out 8 potential hooks and give you examples for each one:
So I can:
2. Call out a pain point of my target audience (If you struggle to sleep 8
hours a night, read this)
3. Call out a desired outcome of my target audience (Do this for the next
6 weeks to get a 6-pack before summer)
5. Ask an interesting question (Did you know you can eat pizza and still
lose weight? Lemme explain…)
8. Share a shocking statistic or fact (Did you know that 70% of people
who start a fitness program quit within the first month? Here’s how
you can be in the successful 30%)
If you want an even more powerful hook, combine some of these tips
together.
In it, I’ll show you how to use ChatGPT to generate content that
converts clients (without being AI expert).
Now, the 2nd part to packaging is choosing what type of post to create.
The algorithm changes all the time and promotes different types of posts,
so I won't tell you which is the best.
But for me, image posts and carousels work the best.
For example, you can see I post screenshots of my tweets and also give
more context on them in the caption.
But experiment and see what works best for you.
So, that covers content, but now we need to go over a crucial piece to
growing your LinkedIn following.
Because you can have the best content in the world, but if nobody sees it,
it's not going to gain traction.
The other piece you need (especially before you get to 10,000
LinkedIn followers) is traffic.
And when I say “traffic” I’m referring to eyeballs – people seeing your
content.
So, there are 2 main ways you can get more traffic on LinkedIn.
And the 2 ways to get more traffic to your LinkedIn content both involve
commenting.
This method is free and one of the best ways to make a name for yourself
on LinkedIn.
• Make a list of 50 to 100 accounts who post content regularly and have
anywhere between 1,000 to 500,000 followers within your niche.
• Bookmark their profile and check their feed daily
• Comment on their latest post with something insightful that adds to what
they’re saying
• Repeat daily
1) Some of their followers will see your comment on their posts and check
out your profile.
3) You'll start building relationships with accounts which can later turn into
friends.
• DO NOT use AI to come up with comments. It's obvious and makes you
look like a potato.
• DO NOT just say "I agree". Actually add your own perspective or
experience to the comment. I like the improv framework of "yes and…"
This is when you agree with what the person said and add to what they're
saying. The comments that will get you the most profile views are the ones
that share something about you.
I would aim for between 20-50 comments a day or just set a timer for an
hour and comment as much as possible.
The 2nd method to getting more traffic to your LinkedIn content is through a
LinkedIn engagement group.
This method is when you find around 5 to 10 other people on LinkedIn who
are trying to grow their following.
These people don't have to be in the exact same niche as you, but there
should be some kind of overlap.
For example:
So, once you've found some people that agreed to join, you'd then
comment on each other's posts to leverage each other's audience.
This is against LinkedIn terms of service and you can get banned for doing
this.
There are people who also get their panties in a twist and say it's
"Cheating", but if you're running a real business, you probably don't have
time to spend hours every day commenting on 50 posts.
This is one of the easiest ways to grow your following at the start because
as each one of you grows, so does your overall reach.
It's a win/win.
If you don't know what a connection request is, it's the equivalent to a
Facebook friend request.
If I go to someone's profile and I see they're connected with 100 people I'm
connected with, then my perception of their status is elevated.
Making it more likely I connect with them, and even become a client.
The things I look for when connecting with others on LinkedIn is:
You can view who wants to connect with you by going to the “My Network”
tab and clicking on “Invitations”.
I get so many messages that sound like they came from a corporate robot.
“Hello Dakota, I see you breathe air. I also breathe air, fellow human. I
would be so gracious if you accepted my formal connection request on this
social media platform.”
Avoid the cringe by just talking to them like you would in person.
As for how many LinkedIn connection requests you should send per day, I’d
try to max out the requests you send out daily if you’re under 10,000
followers.
LinkedIn changes how many you can send sometimes, so I won’t give you
a specific amount.
You can send connection requests by going to the “My Network” tab on
LinkedIn and scrolling down a little.
Now that you have the steps to growing your LinkedIn following, let’s go
over a simple plug and play plan you can start taking action on right now.
I’m going to categorize the actions by one-time setup, daily actions, weekly
actions, and monthly actions.
Alright, so the 3 things you only gotta set up once to grow your
LinkedIn following:
Make sure to pimp out your LinkedIn profile by having a professional photo,
simple banner, clear headline, engaging about section, and a
well-organized featured section.
Enter it in the prompts once and paste the link to the chat somewhere
handy.
3. An engagement list.
Make a list of all the accounts you want to comment on. Store this list on a
software like Notion, Google Docs, or Apple Notes.
Leave a link to their profile and a note for when they normally post.
Alternatively, the paid software Taplio has a built-in feature where you can
manage this list easily (this video is not sponsored by them).
For the 3 daily actions you should be doing to grow your LinkedIn
following:
1. Connection requests.
Spend 2 minutes going through your connection requests at the end of the
day. If you’re under 10K LinkedIn followers, spend 10 minutes daily sending
connection requests to others.
Bonus points if you actually get to chatting with people you vibe with and
form friendships.
At the end of the day when everyone has commented, take 5 to 20 minutes
responding to as many comments on your post as possible.
This will build a connection with your followers and increase your future
engagement and reach.
As you grow larger and get more engagement you can ease back on this,
but at the start this is crucial for growth.
–
For the 3 weekly actions you should be doing to grow your LinkedIn
following:
1. Idea generation
Use the ChatGPT system I gave you and find the top 3 to 7 ideas you can
turn into a post.
Aim for at least 1 Growth, Authority, and Personal piece of content per
week.
As a bonus tip:
This free tool shows the top posts of people’s profiles you visit.
This can give you inspiration on how to structure viral LinkedIn posts and
what topics to talk about to drive your engagement.
Copy the link of top posts in your niche and store them somewhere so you
always have a file of inspiration to draw from.
If you can, pick 1 day of the week and batch out 3 to 6 hours to create your
content for the week.
You’ll be much more efficient this way because your brain will get into a
flow state.
It’s more important to post quality than quantity, so I only post once per day.
3. Scheduling content.
For timing of your LinkedIn posts, this will depend on your audience.
I do this time because that’s when people in the EST time zone will start
going on their break and before people start work in the PST time zone.
Since many people are working professionals, these are common times
when they check their LinkedIn.
But experiment and find a time that works best for you.
For the monthly actions you should be taking to grow your LinkedIn
following:
Use the Kleo browser extension I mentioned and make a note of your top
posts for the past month.
Use them as a signal for what to post for the next month on LinkedIn.
You can also repurpose the posts and post them again 4-5 months down
the line.
So…
If you found this guide valuable and want help implementing it, check
out my new community, Full Stack Creator.
In it, I show you even more plug n’ play frameworks and systems
that’ll get you growing your personal brand and biz even faster.
Check it out here and get your $100 discount + 7 special bonuses:
t2m.io/fsc
If you want to check out results I’ve gotten for past coaching clients, click
here.