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LinkedIn Marketing Checklist

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John Philip Israel
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57 views6 pages

LinkedIn Marketing Checklist

Uploaded by

John Philip Israel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The Current State of LinkedIn

! Has over 500 million members


! Acquired by Microsoft in 2016
! Partnered with Oracle in 2018
! New Campaign Manager feature
! Automatically adjusts bids on sponsored content
! Businesses can gain optimal outcomes for their
marketing budgets
! Customer centric marketing is more prominent

Creating a Killer Profile that Converts More


Leads

! Having a complete profile is the best way to increase page


views and connection requests
! Show up in more searches
! Need to keep your profile up-to-date
! Make sure contact information is correct
! Include your website address
! Include Facebook and Twitter handles
! Add a Profile and Cover Photo to your Company page
! Should clearly represent your company
! Must be clear
! Must represent your products and services
! Creating Your Profile Section
! About Us should include company mission
! Should clearly state what your company offers
! Employees should have linked their personal profiles
to your company page
! Include customer testimonials
! Remove old and outdated testimonials
! Include keywords
! This makes your company searchable
! Use keywords related to your industry
! Publish Content
! Publish content on a regular basis
! Should relate to your industry
! Should be on a topic you care about
! Always proofread your content before publishing

How to Use Content Marketing on LinkedIn

! Focus more on increasing the intelligence of the buyer


! Should allow consumer to better understand what they are
getting and why they need your products and services
! Publishing content will help you build trust with your
prospects
! Creates brand and company loyalty
! Leads to longer relationships
! Anticipates the needs of your customers
! Delivers information on your products or services
! Using LinkedIn for Content Marketing
! Created tools to help businesses run effective
marketing campaigns
! track and gather data
! provides help with marketing campaigns
! shows how to measure effectiveness of
campaigns
! Need to know your goals for the campaign
! Finding Your Target Audience
! Must know your audience before starting your
campaign
! Must consider the problems they are facing
! Must consider your solution to their problems
! Look at what you target audience is posting, sharing, and
commenting on
! Consider what industry they are in
! Look at what other products and services are available to
them
! Release your content regularly
! Determine which areas you will utilize
! Need to have a variety of content
! Long-form posts
! Articles
! Videos
! Sponsored content
! InMail
! Status updates
! Infographics
! Utilize Video
! Video ads make it easy to share your brand
! Most important information should appear in the first
two seconds of the video
! Can use to provide previews to webinars, offer
demos, or explain upcoming events

Utilizing LinkedIn Groups

! Provides opportunities to connect and interact with other


members
! Can see if any of your current connects are members of
the group you’re interested in
! Can search groups by keyword
! Can view “Open Groups” without joining
! Closed groups must be joined to see content
! Should participate in the discussions of all the groups you
join
! Helps to build connections with like-minded people
! Gives you the ability to link to your company website
! Many benefits for starting your own group
! Raises your profile
! Lets you send out weekly emails to members of the
group
! Drives traffic to your company website
! Creates a community
! Expands your personal network
! Generate more leads and sales

Measuring and Monitoring Your Results

! Is essential to your success on LinkedIn


! Will discover more information about your campaign
! Steer your campaign in the right direction
! Helps you achieve your goals and objectives
! Shows you which efforts aren’t working
! Utilize LinkedIn analytics
! Tracks your updates, reach, and engagement
! Utilize Google Analytics

Using Premium LinkedIn Accounts

! Premium Business Account


! Helps expand your network
! Offers information about your competitors
! Provides industry trends
! Measures your company growth
! Sales Navigator
! Lead generation tool
! Advanced searches
! Helps meet more goals
! Creates more productive sales team
Finding and Selling Your Prospects

! Ask for introductions


! Join Groups
! Publish Content
! Monitor Your Competitors
! Follow Influencer’s pages
! Create compelling calls to action

LinkedIn Mistakes to Avoid

! Posting the wrong kind of content


! No social posts
! No family posts
! No political posts
! Setting your Profile to Private
! Adding your Connections to your email database
! Over-posting updates
! Publishing too many articles
! Spamming the members of your group
! Sending generic messages
! Self-promoting rather than social selling

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