Group 1 PPT Organization Communication
Group 1 PPT Organization Communication
Submitted by
Group 1
Saima Ashraf
Arooj ilyas
Samia Batool
Sidra Mehmood
Maida Noor
Tayyaba Nisar
Organizational
Communication: A Vital
Element in Success
Organizational communication is the lifeblood of any successful
organization. Understanding its processes and dynamics is crucial for
effective leadership, team building, and overall organizational
performance.
by Group 1
The Importance of Communication
Foundation of E ffectivenes s S haping Culture and Morale
Organizational communication acts as the backbone of It plays a vital role in shaping organizational culture and
effective organizations, facilitating coordination, employee morale, fostering a positive and productive
collaboration, and decision-making. environment.
Communication and
Organizational Psychology
Decoding Feedback
The process by which the Feedback is the response
receiver translates the from the receiver back to the
message into meaningful sender, confirming whether
information. the message was understood
as intended
Cas e S tudy: The Hawthorne S tudies
E mployee E ngagement
1
Increas ed Productivity
2
Workers felt valued and responded with improved performance.
Hawthorne E ffect
3 Simply engaging with workers influenced their behavior,
highlighting the importance of communication in the workplace.
Forms of Organizational
Communication
Verbal Communication
Meetings, presentations, phone calls, virtual platforms.
Non-Verbal Communication
Body language, gestures, facial expressions, posture.
Written Communication
Emails, memos, reports, newsletters.
Forms of Organizational Communication
• 7% Verbal Conten
The Flow of Communication
1 Downward Communication
Flows from higher levels of hierarchy to lower levels.
2 Upward Communication
Flows from employees to higher levels.
3 Horizontal Communication
Takes place between employees or departments at the same level.
4 Diagonal Communication
Crosses different levels and departments of an organization.
5 Informal Communication
Occurs spontaneously and outside formal communication channels.
E s s ential Communication
S trategies
Clarity and S implicity Active L is tening
Use clear language, present Paraphrase to confirm
key points first, and visualize understanding, avoid
complex information. interrupting, and use non-
verbal cues.
Avoid idioms that might not translate well, use visuals and Multilingual training materials ensure all employees
universal symbols, and provide translations. understand new sales processes.
The Importance of Non-Verbal
Communication
E ye Contact
Maintain consistent eye contact during face-to-face interactions.
Open Gestures
Avoid crossing arms, which may appear defensive.
Structured Messaging for Clarity
1 Purpose
2 Elaboration
3 Call to Action
Use the "5W+H" framework: Who, What, When, Where, Why, and How. Begin with the purpose, elaborate, and conclude with
a call to action.
E motional Intelligence in
Communication
Recognize and validate the emotions of others. Tailor communication
based on the emotional state of the audience.
4. Outcome: Despite the crisis, all astronauts returned safely, showcasing the power of effective
Navigating Communication
Barriers
Physical Barriers Semantic Barriers
Poorly designed office Jargon, technical terms, and
layouts and noise can disrupt cultural differences can
communication. create misunderstandings.
1 Challenges at Google
Cultural differences, information overload, and physical barriers
hindered communication.
2 S olutions Implemented
Unified project management tools, cross-cultural training, and
reduced email dependence improved communication.
3 Outcomes
Communication efficiency increased by 40%, with faster project
completions and higher employee satisfaction.
Activity / Game: Charades
1 Pick a theme
Examples: Workplace tasks (e.g., "Hosting a meeting"), communication forms (e.g.,
"Writing an email")
2 Make Team
Divide the class into small groups.
3 Draw a Card
One team member picks a card with a phrase or situation to act out.
4 Act It Out
The player uses only actions (no words or sounds) to show the idea on the card.
Supporting Research:
• Tjosvold & Johnson (2017): Games foster teamwork and communication strategies.
• Mehrabian (1971): Non-verbal communication accounts for 55% of message interpretation.
References
1. Aamodt, M. G. (2010). Industrial/organizational psychology: An applied approach (6th ed.). Cengage Learning.
2. Gallup. (2019). State of the global workplace. Gallup. Retrieved from https://www.gallup.com/workplace/238079/state-
global-workplace-2019.aspx
3. Google. (n.d.). TGIF: Google’s open communication culture. Retrieved from https://www.google.com/about
4. Harvard Business Review. (2014). The role of communication in team performance. Harvard Business Review. Retrieved from [HBR
5. Knapp, M. (2010). Interpersonal communication in team activities: Barriers and solutions. Journal of Applied
Communication Research, 38(3), 243–262.
6. Mehrabian, A. (1971). Silent messages: Implicit communication of emotions and attitudes. Wadsworth.
7. NASA. (1986). Report of the Presidential Commission on the Space Shuttle Challenger Accident. NASA. Retrieved from
https://history.nasa.gov/rogersrep/genindex.htm
8. Robbins, S. P., & Judge, T. A. (2019). Organizational behavior (18th ed.). Pearson Education.
9. Salas, E., Sims, D. E., & Burke, C. S. (2013). Is there a “big five” in teamwork? Small Group Research, 44(5), 555–571.
https://doi.org/10.1177/1046496413496317
10. Schramm, W. (1954). The process and effects of mass communication. University of Illinois Press.
THANKYOU!
Any Ques tions ? ?