PRACTICAL FILE

OF
“DIGITAL MARKETING”
Syllabus Code : 20IMG23GM1

Submitted in partial fulfilment of the requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

FROM

MAHARSHI DAYANAND UNIVERSITY

ROHTAK

Session (2023-2025)
ST. THOMASMANAGEMENT INSTITUTE
Jahangirpur, Main Badli Road, Jhajjar, Haryana

Submitted to : Submitted by

Mr . Lakshay Gupta Name : Himanshu Srivastava

Assistant Professor Roll Number. 7019879
(Marketing) Reg. No. 23130210

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 Section – A

1. Explain the following terms :

CPC - CPC can stand for cost per click, which is a metric used to measure how much
an advertiser pays for each click on their ad. It's also known as pay-per-click (PPC).

CPV - CPV stands for cost per view, a pricing model in digital advertising where
advertisers pay for each view of their video ad. CPV is a cost-effective approach
because advertisers only pay when a user watches a video for a predetermined
duration.

CV - A CV, or curriculum vitae, is a professional document that highlights a digital

marketer's education, experience, and accomplishments.

CTR - Click-through rate (CTR) is a metric that measures how often people click on
an ad or link in relation to how many times it was viewed. CTR is calculated by
dividing the number of clicks by the number of impressions, and then multiplying by
100.

CPM - Cost per mille, also called cost per thousand, is a commonly-used
measurement in advertising. It is the cost an advertiser pays for one thousand views
or impressions of an advertisement.

ROAS - Return on ad spend (ROAS) is a key performance indicator (KPI) in digital

marketing that measures the effectiveness of an advertising campaign by comparing
the revenue generated to the amount spent on ads.

PPC - PPC stands for pay-per-click, which is a type of online advertising where
advertisers pay a fee each time a user clicks on their ad. PPC is also known as the
cost-per-click (CPC) model.

Native Ads - Native ads are ads that are designed to match the look and feel of the
website or app they appear on, to provide a better user experience. They are
different from standard ads because they are meant to fit into the user's path through
the site or app.

Reward Ads - Rewarded ads are a type of ad that users can choose to view in
exchange for a reward, such as in-app currency or an extra life. Rewarded ads can be
video ads, image ads, playable ads, or surveys. Rewarded ads are different from
traditional ads because users choose when to view them, rather than developers
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 deciding when to show them. This is known as a "pull strategy" instead of a "push
strategy".

Retargeting - Retargeting, also known as remarketing, is an online advertising

technique that involves reaching out to people who have previously visited a website
or app.

Remarketing - Remarketing is a digital marketing strategy that involves showing

ads to people who have already visited a website or engaged with a brand's social
media content. The goal of remarketing is to re-engage with potential customers and
encourage them to take a desired action, such as making a purchase.

Black Hat SEO - Black hat SEO is a set of practices that violate search engine terms
of service to improve a website's ranking in search results. These practices can have
long-term negative effects on a website's reputation, including:

 De-ranking or blacklisting the site

 Search penalties

White Hat SEO - White hat SEO is a set of ethical and legal search engine
optimization (SEO) practices that improve a website's search engine rankings while
adhering to search engine guidelines. White hat SEO is the opposite of black hat SEO,
which uses tactics that go against search engine guidelines.

On-Page SEO - Optimizes aspects of a website that are under the website owner's
control, such as content, keywords, and page titles. On-page SEO focuses on making
a website appealing to users and search engines, and ensuring that search engines
can understand the website's content.

Off-Page SEO - while off-page SEO focuses on increasing the authority of your
domain through content creation and earning backlinks from other websites.

2. What is the difference between Display Ads & Search Ads? Also, explain the importance of Sponsored
Display Ads?

Ans) Google Search Ads are predominantly text-based ads that are triggered by
keywords, as opposed to being visual ads that show up based on audience targeting
on third-party networks. This means that they’re being displayed in searches where
users are looking for products, services, and businesses like yours. You can
use negative keywords and keyword match types to get really precise to reach your
target audience better.

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 Display Ads, meaning while, are best for retargeting and generating interest or
demand, essentially popping up when users are active online even when they aren’t
considering your brand. This can drive sales from users who weren’t otherwise
actively considering purchasing.

Importance Of Sponsored Display Ads-

they can help businesses reach and engage with customers across a variety of
channels, and in relevant contexts.

 Reach customers
 Engage customers
 Drive conversions
 Highlight brand
 Remind customers
 Improve sales

3. What is the difference between SEO off-page and SEO on-page optimization? Also, list types of SEO
tools used in Digital Marketing?
Ans) For On-Page SEO, prioritise content quality, align with search intent, and
improve Core Web Vitals for optimal user experience. Off-Page SEO relies on building
high-quality backlinks, engaging on social media, and turning unlinked brand
mentions into valuable links.
SEO Tools
 Semrush.
 Ahrefs.
 Moz.
 Surfer SEO.
 SE Ranking.
 WooRank.
 Screaming Frog SEO Spider.
 SEOquake.

4. What is the Importance of Email Marketing? Using Mail Chimp Create an Email Template?
Ans) Email marketing is important because it's a cost-effective way to reach a large
audience, build relationships with customers, and drive
sales:
 Cost-effective
 Large audience
 Build relationships
 Measurable

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Mailchimp E-Mail Templet
Subject line : “Grand Opening Of ClickOne!”

Header : “Your New Favourite Event App!”

Body : We’re thrilled to announce the grand opening of Clickone, your all in one event
planning and management solution.

Call to Action : Visit Our Website Button

Footer : “unsubscribe | Privacy Policy” links.

URL : https://mail.google.com/mail/u/2/#inbox/FMfcgzQXKDdHZZpZpVMjwjGGDQsPdBjz

5.Please describe your business project, including the products or services that you will be offering. To
support your business idea, you are required to provide screenshots of your WIX website and your Google
My Business page to support your response.

Ans) Business Name : Click One

Industry : Event Planning management
Mission : To elevate events and experiences through innovative planning, seamless, execution, and
unparalleled creativity, leaving a lasting impression on every guest and client.
Vision : To bethe premier event planning company, renowned for our exceptional service, innovative
ideas, and commitment to exceeding client expectations.
Service We Offer :

 Catering
 Decoration team
 Shadi workers

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  Priest (Pandit)
 All event things

URL : https://www.google.com/search?sca_esv=04e68c913ef2a454&hl=en-
US&authuser=2&sxsrf=ADLYWIK3FWkLARjllctaZy3Aoh6qC4TZ4Q%3A1731655020483&q=Click
%20One&stick=H4sIAAAAAAAAAONgU1I1qDC2NEgxNLdISUoySkw2SzG2MqhINktMS0w2tzS1sEhKNTY3W8
TK6ZyTmZyt4J-XCgCMqoetNQAAAA&mat=CcRuBV8UcudY&ved=2ahUKEwj6-
fnS5d2JAxULp1YBHRxBAvsQrMcEegQIIBAD

URL : https://clickone4.wordpress.com/?_gl=1%2Al6z02j%2A_gcl_au
%2AMjk1NzA4MTcwLjE3MzE2NTE3NDU.

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 Section – B

Q1. What is the difference between Google Ad-words, Google ADX &
Google Ad-Sense illustrate with the help of any business example. Also
explain what are the benefits of using Google ADX for the for publishers?

ANS) Google AdWords, Google AdX (Ad Exchange), and Google AdSense are
distinct components of Google's advertising ecosystem, each serving different
purposes and audiences.
Google AdWords (now Google Ads):
Target Audience: Advertisers.

Function: A platform for businesses to create ads that appear on

Google’s search results and across its network of partner sites.
Advertisers bid on keywords to have their ads shown.
-Example: A local bakery uses Google Ads to promote its new cake
offerings. They create text ads that appear when users search for "best
cakes near me."
1.Google AdSense:
Target Audience: Website publishers.

Function: Allows publishers to display ads on their websites and earn

revenue when visitors click on these ads. The ads are typically contextually
relevant to the content on the site.
Example: A event blog uses AdSense to display ads related to event
management service. When visitors click on these ads, the blog earns a
commission.
2. Google AdX (Ad Exchange):
Target Audience: Publishers and advertisers looking for programmatic
advertising solutions.
Function: A platform that enables publishers to sell their ad space in
real-time auctions. It connects advertisers looking to buy ads and
publishers looking to sell.
Example: A large news website uses AdX to sell its ad inventory to
various advertisers. This allows them to maximize revenue through

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 competitive bidding. Benefits of Using Google AdX for Publishers:

1. Increased Revenue: AdX allows publishers to access a larger pool

of advertisers through real-time bidding, which can lead to higher
CPMs (cost per thousand impressions).
2. Advanced Targeting: Publishers can offer their ad inventory to
advertisers with specific targeting needs, increasing the relevance of
ads shown to users.
Greater Control: Publishers can set rules for which ads to display, including
filtering out undesirable ads and choosing preferred advertisers.
3. Comprehensive Analytics: AdX provides detailed insights and
reporting tools, helping publishers understand their audience better
and optimize their ad strategy.
4. Programmatic Selling: Automating the selling process through
programmatic advertising makes it easier for publishers to manage
their ad inventory without the need for manual negotiations.

Conclusion:
Each platform serves a unique purpose within the advertising landscape.
By leveraging Google AdX, publishers can enhance their ad revenue and
streamline their operations, making it a valuable tool in the digital
advertising ecosystem.

Q2). What do you mean by Targeting? What are different types of

Targeting used in digital Marketing? What are digital ways to target your
potential prospects Audience with the keyword planner?
ANS) Targeting in Digital Marketing: Targeting in digital marketing
refers to the process of identifying and reaching a specific group of
people (audience) who are most likely to be interested in your product or
service. The main goal of targeting is to optimize marketing resources by
focusing on a segment of the audience that has a higher potential to
convert into customers. By narrowing down your audience, you can
deliver more personalized, relevant content, advertisements, and offers,
which increases engagement and conversion rates.
Effective targeting involves identifying key demographic, geographic,
psychographic, and behavioral characteristics of your potential audience.
This allows marketers to craft messages that resonate with the right
people at the right time, improving marketing ROI (return on investment).

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 Types of Targeting in Digital Marketing
There are several methods of targeting that digital marketers use to
reach their desired audience. Below are the most commonly used
targeting strategies:

1. Demographic Targeting: This method involves targeting your

audience based on demographic factors such as age, gender, income,
education level, family status, and occupation.

Example: A brand selling premium skincare products might target

females aged 25- 45 with a higher income bracket, living in urban areas.
Benefits: Demographic targeting allows for easy segmentation and is
particularly useful for businesses with well-defined customer profiles.
2. Geographic Targeting (Geotargeting): Geographic targeting
involves segmenting your audience based on their location, such as
country, state, city, or even neighborhood.
Example: A local restaurant may use geographic targeting to show
ads to people who live or work within a specific radius of its location.
Benefits: This type of targeting is highly effective for local businesses,
as it helps them focus on individuals who are most likely to visit in person.
3. Behavioral Targeting: Behavioral targeting is based on the actions
and behaviors of users online, such as their browsing history, past
purchases, search queries, and interactions with previous ads or content.
Example: If a user has previously searched for fitness equipment, they
may start seeing ads for fitness gear or related products across websites
and social media platforms.
Benefits: This type of targeting allows you to reach potential customers
who have already shown interest in your product or service, increasing the
likelihood of conversion.
4. Interest-based Targeting: Interest-based targeting focuses on
the activities, interests, and hobbies that users have shown an
interest in online. This is often gathered through browsing habits,
social media interactions, and content consumption.
Example: If a user frequently interacts with content related to cooking,
they may be targeted with ads for kitchen gadgets or recipe subscriptions.
Benefits: Interest-based targeting is great for positioning products to
audiences who are most likely to appreciate and engage with your brand.
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5. Psychographic Targeting: Psychographic targeting goes deeper into
the audience's lifestyle, values, attitudes, and personality traits. It
considers the psychological aspects that drive purchasing behavior.
Example: A brand that sells eco-friendly products might target
individuals who care about sustainability and environmental issues.
Benefits: This type of targeting helps marketers connect with
consumers on a deeper, emotional level, which can lead to stronger
brand loyalty.
6. Contextual Targeting: Contextual targeting involves displaying ads
based on the content of a webpage or app. For example, if a user is
reading an article about vacation destinations, they may see ads for
hotels, flights, or travel insurance. Example: user browsing a travel blog
might see ads for hotels or travel packages that are relevant to their
current interests.
Benefits: It ensures that ads are shown in a relevant context, which
increases the chances of engagement.
7. Remarketing (Retargeting): Remarketing, or retargeting, is a
form of behavioral targeting where ads are shown to users who have
previously interacted with your website or app but did not convert.
Example: A user who visited an online store but didn’t complete a
purchase might see display ads for the same products they viewed after
leaving the site.
Benefits: Remarketing is effective for driving conversions by keeping
your brand top- of-mind for users who have already shown interest.

8. Lookalike/Similar Audience Targeting: This strategy targets

people who share similar characteristics to your existing customers or a
specific audience segment that is already performing well.
Example: Using Facebook Ads, you can create a "lookalike audience"
based on your best customers, which will help find new people who
resemble your existing audience in terms of demographics, interests, and
behaviors.
Benefits: Lookalike targeting expands your reach by finding new
prospects who are likely to be interested in your brand.

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9. Device-Based Targeting:This involves targeting users based on the
device they are using, such as mobile phones, desktops, or tablets.
Example: A mobile app developer might target ads specifically to users
of mobile devices, while a software company might focus its efforts on
desktop users.
Benefits: Device-based targeting is useful for businesses with specific
requirements based on device functionality or user behavior.

Digital Ways to Target Your Potential Audience Using Keyword Planner

The Google Keyword Planner tool is an essential tool for digital marketers,
especially when targeting specific audience segments via search engines
like Google. It helps
identify popular keywords, estimate search volume, and discover
keyword opportunities based on your target audience. Here’s how digital
marketers can use it for audience targeting:
1. Keyword Research
Goal: Identify keywords related to your product or service that your
potential audience is searching for.
How: Enter terms related to your business or product category in Google
Keyword Planner. The tool will suggest related keywords and provide data
on their average monthly search volume, competition level, and bid
estimates.
Targeting Opportunity: If you provide event service, for instance, you
might target keywords like “event organizer,” “best event planner,” or
“Shadi workers & caters.” These keywords can help attract an audience
already interested in event - service.
2. keyword Segmentation
Goal: Divide your target audience based on the keywords they
use, tailoring campaigns to specific segments.
How: Once you have a list of keywords, segment them into different
categories based on intent—such as informational, transactional, or
navigational.
Targeting Opportunity: If your goal is to increase sales, target keywords with

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transactional intent like “best event planner” or “Event organizer.” If you
want to raise awareness, target informational keywords like “how to
conduct best event” .
3. Geotargeting Using Keywords
Goal: Target your audience based on geographic location
through keyword modifiers.
How: Use location-based keywords (e.g., “Event planner [City Name]” or
“near me event organizer [Country]”) and enter them into the Keyword
Planner tool. This will show you local search volumes and competition
levels.
Targeting Opportunity: Geotargeting allows you to tailor ads to
specific locations, making them more relevant to users in a particular
area.
4. Competitor Keyword Research
Goal: Analyze what keywords competitors are ranking for and identify
opportunities for your campaigns.
How: Use the Keyword Planner to enter competitor URLs and uncover
the keywords they are targeting. This can give you insights into the terms
they are successfully ranking for and help you adjust your own targeting
strategy.
Targeting Opportunity: If you see that a competitor is ranking highly
for a keyword you haven't targeted yet, you might adjust your ad
campaigns to target that keyword and attract more of their audience.
5. Bid Optimization Based on Keyword Insights
Goal: Use the Keyword Planner’s bid estimates to adjust your advertising
budget based on the value of different keywords.
How: The Keyword Planner tool provides insights into the cost-per-
click (CPC) of various keywords. High-competition keywords will likely
have higher CPCs, while lower-competition keywords may be cheaper
to target.
Targeting Opportunity: If you’re targeting niche keywords with lower
competition, you might allocate your budget more effectively, targeting
prospects at a lower cost- per-click.
6. Long-Tail Keyword Targeting
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 Goal: Focus on longer, more specific search queries that show a high
level of intent. How: Long-tail keywords (phrases containing three or
more words) often have lower search volume but higher conversion rates
because they reflect more specific user intent.
Targeting Opportunity: For example, targeting “buy eco-friendly yoga mats
for

home” will likely bring in users who are closer to making a purchase
compared to just targeting “yoga mats.”

Conclusion
Targeting is a critical component of digital marketing, allowing businesses
to focus their efforts on reaching the most relevant audience for their
products or services. By understanding the different types of targeting
strategies available (demographic, geographic, behavioral,
psychographic, etc.), marketers can ensure their campaigns are tailored
to the right people. Additionally, tools like Google Keyword Planner help
refine targeting strategies further by providing valuable insights into the
search behavior of potential customers. By leveraging these tools and
targeting techniques effectively, businesses can increase engagement,
improve ad relevance, and ultimately boost conversion rates.

Q3).What is Google Optimize, and how can it enhance your website’s

performance? How can you use Google Optimize for A/B testing? Also,
make an Analytical report to show the difference of your company profile
while using LinkedIn Marketing, Instagram Marketing, and Twitter
Marketing ?
ANS) Google Optimize is a powerful A/B testing and website optimization
tool offered by Google. It allows you to experiment with different
variations of your website to see which one performs better in terms of
user engagement, conversions, or other defined metrics. The tool helps
businesses make data-driven decisions and enhances website
performance by allowing them to test, measure, and personalize user
experiences.

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 Key Features of Google Optimize:
 A/B Testing: Split users into different groups and show them
variations of the same webpage to see which version performs
best.
 Multivariate Testing: Test multiple variations of different elements
on your site simultaneously, such as headlines, images, and CTAs
(call-to-action buttons), to see which combination yields the best
results.
 Personalization: Create custom user experiences based on visitor
attributes like location, device, behavior, etc., to increase
engagement and conversion rates.
 Easy Integration with Google Analytics: This enables advanced
tracking and insights about how changes on your site impact user
behavior and conversions.
 Visual Editor: Allows you to create and edit test variations of your
site without needing to know coding.
How Google Optimize Enhances Website Performance
1. Data-Driven Decisions: By experimenting with different versions of your
web pages, you can make data-backed decisions about which design
elements and content resonate best with your audience.
2. Improved Conversion Rates: By testing different layouts, colors,
CTAs, or images, you can find combinations that drive more sales, sign-
ups, or engagement.
3. Personalization: Google Optimize allows you to tailor experiences to
specific users based on their characteristics (e.g., geography, language,
or device), which can make your website more relevant and engaging.
4. Cost Efficiency: Testing different variations allows you to allocate
resources more effectively by focusing on what works, ensuring that
your marketing budget is spent on high-performing pages.

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 How to Use Google Optimize for A/B Testing

Step 1: Set Up Your Google Optimize Account

First, you need to create an account in Google Optimize (if you don’t
have one) and link it to your Google Analytics account.
You will need to install the Optimize container code on your website. This
is a small JavaScript snippet that collects data about your experiments.

Step 2: Choose the Page to Test

- Select the webpage you want to test. It could be your homepage, a
product page, or even a landing page.

Step 3: Create an A/B Test

In the Optimize dashboard, click on "Create Experiment" and choose
the A/B test option.
Enter the details, such as the name of the experiment, the URL of the
page to test, and the percentage of visitors to include in the experiment.

Step 4: Create Variations

You can create variations using the Visual Editor or by editing the
HTML/CSS code. For example, you might test different headlines, images,
or button colors to see which one drives more clicks or conversions.
Step 5: Set the Objectives
Define the success metric for your test, such as bounce rate, click-through
rate, or conversion rate. Google Optimize integrates with Google Analytics,
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so you the relevant goals.

Step 6: Run the Experiment

- Once the experiment is live, visitors will be randomly assigned to
different variants of the page. Google Optimize will begin tracking and
collecting data on which variation performs best based on your defined
objectives.

Step 7: Analyze Results

After the test has run for a sufficient period (usually a couple of weeks to
ensure statistically significant data), check the results. Google Optimize
will provide you with performance data such as conversion rates, bounce
rates, and other metrics.
If one variation significantly outperforms others, you can make that
change permanent on your website.
Step 8: Implement the Winning Variation
Based on the experiment's results, you can implement the winning
variation of your page, which can help you achieve better user
engagement or sales.

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 URL : https://app.vwo.com/#/test/ab/-2/report

URL : https://app.vwo.com/#/test/ab/-2/report

Analytical Report: Impact of LinkedIn Marketing, Instagram Marketing, and

Twitter Marketing on Company Profile
The following report compares the effectiveness of marketing strategies
across three major social platforms—LinkedIn, Instagram, and Twitter—in
driving engagement, brand awareness, and lead generation. This
hypothetical report compares the
performance of a company’s profile over a 6-month period across these
platforms, assessing metrics such as followers growth, engagement
rates, lead generation, and website traffic.
1. LinkedIn
Marketing
Overview:
LinkedIn is a professional network ideal for B2B marketing, lead
generation, and establishing thought leadership. It is most effective for
companies targeting other businesses, HR professionals, and decision-
makers in specific industries.

Key Metrics:
 Followers Growth: 15% increase in followers (from 5,000 to 5,750).
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  Engagement Rate: 3.5% average engagement rate per post,
significantly higher than industry averages.

 Lead Generation: LinkedIn Ads generated 50% more leads than

other platforms, especially from sponsored content targeted at
specific job titles.
 Website Traffic: 20% of traffic to the company’s website came
from LinkedIn (an increase from 12% at the start of the period).
Performance Insights:
LinkedIn performed well in terms of professional networking and lead
generation, particularly through sponsored content and InMail
campaigns. The platform’s ability to segment audiences by job title,
industry, and company size made it ideal for targeting B2B buyers.
2.Instagram
Marketing
Overview:
Instagram is a highly visual platform suitable for brand building,
showcasing products, and engaging with a younger, more diverse
demographic. It is ideal for companies with strong visual content such as
fashion, lifestyle, or consumer products.

Key Metrics:
 Followers Growth: 30% increase in followers (from 10,000 to 13,000).
 Engagement Rate: 6.2% average engagement rate, driven largely
by interactive posts like stories, polls, and reels.
 Lead Generation: Instagram lead ads and shop able posts
contributed to 40% of new leads, mainly from younger audiences
(ages 18-35).
 Website Traffic: 18% of total website traffic came from
Instagram (up from 10%).
Performance Insights:
Instagram excelled in engagement and brand awareness, especially
through stories and reels, which were effective in showcasing products
and promoting limited-time offers. Instagram’s highly visual format

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worked well for building brand identity.
3.Twitter
Marketing
Overview:
Twitter is an excellent platform for real-time communication, engaging in
industry
conversations, and reacting to trends. It’s especially effective for promoting
thought leadership, event updates, and customer service interactions.

Key Metrics:
 Followers Growth: 5% increase in followers (from 8,000 to 8,400).
 Engagement Rate: 1.8% average engagement rate, which is
lower than Instagram but consistent with Twitter's fast-
paced nature.
 Lead Generation: Twitter Ads generated 25% of total leads,
particularly during campaigns tied to industry events or trending
hashtags.
 Website Traffic: 12% of website traffic was driven by Twitter (an
increase from 8%).

Performance Insights:
Twitter was effective for real-time engagement, particularly around
events or breaking news relevant to the industry. While it had lower
engagement compared to Instagram, its ability to drive conversations and
community interactions made it a great platform for building brand
authority.
Comparative Analysis

Metric LinkedIn Instagram Twitter

Followers Growth 15% 30% +5%

Engagement Rate 3.5% 6.2% 1.8%

lead Generation 50% of total 40% of total 25% of total

leads leads leads

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 Website Traffic 20% 18% 12%

Conclusion

 LinkedIn is the best platform for B2B marketing,lead

generation, and professional networking, particularly for
targeting decision-makers.
 Instagram offers excellent brand awareness opportunities,
especially for visually-driven products and younger
demographics. It’s also very strong in engagement.
 Twitter excels at real-time engagement, customer interaction, and
establishing brand authority, but is less effective at generating
leads or driving website traffic compared to LinkedIn or Instagram.

By using a combination of these platforms tailored to their strengths,

businesses can maximize their digital marketing efforts, increase brand
awareness, and drive higher conversion rates.

Q4) What is the difference between DO follow and NO follow Backlinks

support your answer make backlinks on MEDIUM, Quora, etc.. And also
explain what is the difference between mobile responsive and mobile
friendly.
ANS) Difference Between DoFollow and NoFollow Backlinks
Backlinks play a crucial role in search engine optimization (SEO) by
directing traffic to a website from other external sources. Backlinks are
generally classified into two categories: DoFollow and NoFollow. The key
difference lies in how they influence search engine rankings and link
equity.
1. DoFollow Backlinks
A DoFollow backlink is a hyperlink that allows search engine crawlers
(like Googlebot) to follow it and pass link authority or "link juice" to the
destination website. This means that when a website links to another
site using a DoFollow link, it signals to search engines that the linked
page is valuable and trustworthy, potentially improving the search

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 ranking of the destination page.
Characteristics of DoFollow Links:

 SEO Impact: DoFollow links contribute to the link equity of the

destination site, improving its authority and SEO rankings.
 Crawlable: These links are recognized and followed by search engine bots.
 Rank Boost: Since DoFollow links pass link equity, the more high-
quality DoFollow backlinks a site has, the more likely it is to rank
higher in search engine results.

Where to get DoFollow Backlinks:

 Medium: When you post an article on Medium, if you add links to
your own website, these are typically DoFollow links. Medium allows
the link to pass SEO value, helping your website to gain authority in
the eyes of search engines.
 Quora: If you include a link in an answer on Quora, it can also be a
DoFollow link, meaning the linked site will get some link juice and
potential SEO benefits.

However, many platforms, including Quora, try to control spammy

activity by offering a mixture of DoFollow and NoFollow links.
2. NoFollow Backlinks
A NoFollow backlink, on the other hand, is a hyperlink that tells search
engine crawlers not to follow the link or pass any link equity to the
destination website. When a website uses a NoFollow tag in a link, it
essentially tells search engines that the link is not a vote of confidence and
should not influence the destination site's search rankings.
Characteristics of NoFollow Links:
 SEO Impact: NoFollow links do not pass link equity, meaning
they do not contribute to improving search engine rankings
directly.
 Crawlable: Search engines may still crawl the link, but they will not
pass any SEO benefit to the target page.
 Content Relevance: These links are often used for sponsored
content, user- generated content, or paid links to prevent
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 manipulation of search engine algorithms.

Where to get NoFollow Backlinks:

 Medium: While most links you add to Medium are DoFollow, some
sections of Medium, especially user-generated content, may have
NoFollow links to prevent spam.
 Quora: Quora typically uses NoFollow for most of the links placed
within answers, meaning these links do not have SEO impact but
can still drive traffic.
 Social Media Platforms: Many social media platforms (Facebook,
Twitter, LinkedIn, etc.) use NoFollow links to prevent spam
manipulation of their ranking algorithms.

Difference in SEO Impact

 DoFollow links are essential for improving a site’s SEO ranking
because they pass link equity and help in boosting the
destination site's authority.
 NoFollow links do not impact SEO directly but still have value in
driving traffic and improving brand visibility. They are also useful in
preventing spamming and maintaining a site's credibility.

Examples:
 DoFollow Link: A guest post on a popular blog linking back to your
website with the intention of boosting your SEO ranking.
 NoFollow Link: A comment on a blog that includes a link to your
site; the blog may set NoFollow to prevent spammy SEO practices.

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URL : https://useitsspace.quora.com/

Mobile Responsive vs. Mobile Friendly

In today’s mobile-first world, making websites compatible with mobile
devices is essential for both user experience and SEO. The terms mobile
responsive and mobile friendly are often used interchangeably, but
they refer to different approaches to mobile optimization.
1. Mobile Responsive
A mobile responsive website is one that automatically adjusts its layout,
images, and content according to the screen size and resolution of the
device being used. A mobile responsive design ensures that the user
experience remains optimal, whether the user is on a smartphone, tablet,
or desktop.

Characteristics of Mobile Responsive Websites:

 Fluid Layout: The layout changes based on the screen size
without requiring a separate mobile version of the website.
 Scalable Images: Images are also responsive, resizing according
to the device's screen.
 Media Queries: Developers use media queries in CSS to adapt the
design to different devices, ensuring elements like text, buttons, and
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 images adjust in size.
 SEO Benefits: Google prefers mobile responsive websites as they
provide a seamless experience across all devices. It also ensures
that there’s only one URL for both the desktop and mobile versions,
preventing duplicate content issues.

Benefits of Mobile Responsive:

 Seamless User Experience: Users experience the same interface
no matter the device.
 Single URL: No need for separate mobile URLs; you can maintain
one site for all devices.
 Search Engine Friendly: Google prioritizes mobile-friendly sites in search
results.

2. Mobile Friendly
A mobile friendly website refers to a website that is designed to be
accessible and functional on mobile devices, but it may not have the
dynamic, flexible layout that responsive sites offer. Mobile-friendly sites
may have a separate mobile version (m.example.com) or simplified
content for smaller screens.

Characteristics of Mobile Friendly Websites:

 Separate Mobile Versions: Some mobile-friendly sites use a
different URL for mobile devices (like m.example.com), though
Google recommends a single URL for both mobile and desktop
versions for better SEO.
 Simplified Design: The mobile version may have fewer elements,
such as smaller images, larger text, and easy-to-tap buttons, making
it easier for users to navigate.
 Not Always Responsive: While a mobile-friendly site is usable on
mobile devices, it may not dynamically adjust its layout and design
to fit varying screen sizes.

Benefits of Mobile Friendly:

 User-Friendly Design: It ensures that mobile users can still
navigate the site, even if it’s not fully responsive.
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  Simpler than Responsive: For businesses that may not want
or need the complexity of a fully responsive design, a mobile-
friendly site can still be an effective solution.
 SEO: While mobile-friendly sites do not perform as well as mobile
responsive sites in SEO, they still benefit from mobile-first indexing
by Google, provided the mobile site offers a good user experience.

Comparison Between Mobile Responsive and Mobile Friendly

Features Mobile responsive Mobile friendly

Layout Dynamic, adjusts to screen Fixed layout or separate

size mobile
version
URL One URL for all device Separate mobile and desktop
URL
Adaptability Automatically adjusts to May have simplified design or
various
different version for mobile
screen sizes
SEO Benefits Best for SEO, as Google Can be less SEO-friendly due
prefers to
responsive designs separate
User Experince Consistent experience across User-friendly but less dynamic
all
than responsive sites
devices
Key Differences:

 Mobile Responsive sites offer a more flexible, user-friendly

experience and are considered the modern standard for web
design.
 Mobile Friendly sites can provide a functional, usable design for
mobile users, but they are less dynamic and may not adjust as
smoothly as responsive sites.

Conclusion
The choice between DoFollow and NoFollow backlinks, as well as mobile

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responsive versus mobile-friendly websites, are both integral parts of
modern SEO strategies. Understanding how each affects site authority,
ranking, and user experience is essential. DoFollow links are essential for
SEO, while NoFollow links still drive traffic and help with brand visibility.
Similarly, mobile responsive designs offer a superior experience and are
favored by search engines, while mobile friendly sites can be simpler but
still provide a good user experience for mobile users. As the web continues
to evolve, staying up to date with these SEO factors will ensure websites
perform well across all devices and in search results.

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