Digital Marketing Interview Questions and

Answers

1. Briefly explain Digital Marketing.

It is a domain that involves scaling brands and products online to bring about
value addition by making use of a plethora of concepts, such as SEO, and
channels such as email, social media, and more.

2. What are the types of Digital Marketing in the

industry?

There is a wide variety of concepts pertaining to Digital Marketing. Here are

some:

 Email marketing
 Social media marketing
 Search engine optimization (SEO)
 Affiliate marketing
 Content marketing
 Search Engine Marketing (SEM)
 Pay-per-click advertising (PPC)
3. Define SEO in brief.

This is one of the most frequently asked questions in a digital marketing

interview.

Search Engine Optimization, or SEO for short, is the structured solution to

the requirement of an increase in incoming traffic to a web page. This
directly correlates to an increase in the number, as well as the quality, of the
traffic generated based on certain criteria used to attain it.

4. What are the top 5 ways to increase traffic to any

website?

Since Digital Marketing aims to cater individually, ‘top 5’ is subjective, but

here are some of the tried and well-oiled methodologies that have proven to
work:

Method Description
SEO Interlinking SEO is crucial to increase the traffic to your website.
Interlinking is nothing but linking from one page of your
website to another page of your website usually with
keywords. This SEO interlinking helps you to serve your
users using links to navigate through your site and find
more information with it.
Eye-Catching Landing Landing pages are an important component of any
Page marketing campaign. Your primary website can only play
a minor role in your overall marketing campaign. A savvy
inbound marketer recognizes that after putting in the
effort to attract visitors to a website, the next step is to
turn the views into leads for the business. This is where
“landing pages” come in handy.
Paid Advertising A company can reach out to a very vast and diverse
audience by running paid promotional campaigns. Paid
advertisements are helpful to engage with users when a
user clicks an Ad on your website. So, whoever has
demonstrated interest in your product or service can
connect with your website through these
advertisements.
Social Media Social media is a phenomenal digital marketing channel
for increasing the company’s exposure and brand
recognition. A good social media presence will help you
 create consumer confidence and loyalty, as most
customers browse the internet and social media pages
before making final purchasing decisions. So, creating
business profiles on different social media platforms can
also help you increase your website traffic.
Email Marketing One of the most popular Digital Marketing strategies is
email marketing. Emails have always been the best
communication channel. With proper email marketing or
advertising, a company can grab the attention of the
customers and gain their faith.

5. What are keywords? Why are they considered

important in this domain?

Any digital marketing interview is not completed without this question and
answer. Keywords are the literal key search phrases users use to search for a
product, brand, or anything of their choice. This forms to be the primary
entity used when working with the concept of search engine optimization
(SEO). A keyword has the utmost importance when used well and analyzed
diligently; it has the ability to draw in a lot of organic traffic. This directly
results in users landing on the website optimized for keywords in any search
engine.

6. Where can all keywords be used to drive more traffic

to a website?

Keywords can be used in a variety of places such as:

 Web page title

 Web page URL
  Meta description
 Website content
 Headings

7. What are the two main ways of Digital Marketing?

This is one of the most important Digital Marketing interview questions and
answers asked. So, answer this one wisely!

There are inbound and outbound marketing techniques. In Inbound

Marketing, the main focus is customer-centric, and the content is created
around that, e.g., blogs, social media channels, and more. Outbound
marketing deals with the direct need of the product and is usually distributed
to a wideband audience, through billboards, televised advertisements,
magazines, etc.

8. What are some of the most used Digital Marketing

tools today?

There are many Digital Marketing tools that are used to achieve a defined
goal. Here are some of them:
Tool Description
Google Analytics Google Analytics offered by Google is a free web
analytics platform that allows you to monitor your
Flash, video, and social networking sites and apps, as
well as calculate your advertisement ROI.
Ahrefs For backlinks and SEO analysis Ahrefs.com is a perfect
toolset.
Mailchimp Mailchimp is a marketing tool that allows you to
manage and communicate with your company clients,
consumers, and other interested parties in one place.
Google Keyword Planner The Google Keyword Planner is a tool that will help
 you find keywords for your Search Network
campaigns. It’s a free app that lets you find keywords
specific to your company and see how many monthly
searches they attract, as well as how much it costs to
target them.
Kissmetrics Kissmetrics is a comprehensive web analytics platform
that provides crucial insights and customer
engagement on the website.
Keyword Discovery Keyword Discovery gives you access to the world’s
largest keyword index, which is compiled from all
search engines. Access to search terms that
consumers use to locate goods and services, as well
as search words that lead people to your rivals’
websites.
SEMrush Semrush is an extensive toolkit for increasing web
exposure and discovering marketing knowledge.
Marketers who work in SEO, PPC, SMM, Keyword
Research, Competitive Research, and content
marketing services will benefit from SEMrush tools
and reports.
Buffer App Buffer is a social media management tool used for
small to medium-sized companies that allow users to
post content, connect with customers, and track their
social media success. Social media platforms like
Facebook, Instagram, Twitter, etc are all integrated
into Buffer.
AdEspresso AdEspresso is a simple and intuitive method for
managing and optimizing Facebook ads.
9. What is pay-per-click advertising?

Pay-Per-Click is a Digital Marketing methodology that involves the advertiser

paying the website owner a discussed amount of money every time the
advertisement is clicked on by a user.

Most Pay-Per-Click advertising is of three types. They are search ads, display
ads, and social media ads. Search ads are found on platforms like google,
bing, yahoo, etc. Third-party apps have display ads and platforms like
Facebook, Instagram are for social media ads.

Pay-per-click, along with cost per impression (CPM) is used to evaluate the
cost-effectiveness and feasibility of internet ads and to keep the cost of
conducting ad campaigns as minimal as possible when meeting defined
goals.

10. Name some PPC (Pay-Per-Click) tools?

For this question, you can answer by giving the top 5 most used Pay-Per-
Click tools. They are:
Tool Description
iSpionage iSpionage is a competitive research and monitoring platform. It
helps improve SEO & SEM performance.

SEMrush SEMrush helps in keyword research. It helps with online ranking

data like cost-per-click and search volume.

SpyFu SpyFu lets users find any website’s paid keywords and ad spend
history.

Unbounce Unbounce allows users to create and publish their own landing
pages without the need for code.

Adbeat Adbeat helps users uncover any advertiser’s advertising strategy.

Users can also see how much they are spending and on what.

11. What is black hat SEO?

Black hat SEO is a method that hunts for soft spots in the algorithms of
search engines to find a way to get the content rank. This creates a surge in
the ranking, but it is short-lasting. It is considered unethical because it does
not comply with the guidelines set by search engines altogether. Strategies
such as link spamming and the addition of hidden links are often used in this
methodology.

12. What is white hat SEO?

White hat SEO is considered to be the most-used SEO technique across the
globe, which makes use of various techniques to get a web page rank in
search engines. The creation of top-notch content and HTML optimization,
among others, are key in white hat SEO. It also creates a steady growth in
the rank that lasts longer than other methodologies.
13. What is grey hat SEO?

Grey hat SEO is a mixture of both black hat and white hat techniques. These
techniques are used in collaboration to switch from one to the other in an
attempt to get a web page rank. In the majority of cases, the outcome is a
hit or a miss with this technique.

14. Can you mention some methodologies that can be

used to improve conversion rates?

For improving conversion rates, one can make changes to the visual aspects
of a web page, everything from styling to modifying the page layout and
functionality. Trying these out will ensure that there is an increase in
conversion rates. This is an important digital marketing interview question,
especially for the executive’s role.

15. What is Google AdWords?

AdWords is an advertising service provided by Google, which is used to cater

to companies that are looking to assess their marketing outreach. It is
considered to be one of the most widely used PPC systems today. A
structured pipeline ensures that the companies can go about setting a
threshold on payments, budgets, and more when users click on their
advertisements.

Read: Fundamentals of Digital Marketing

16. Explain how AdWords work.

Adwords is in charge of the advertising framework. If the deal is expensive,

your advertisement will appear on the Google tab. Pay-per-click advertising
is handled by Adwords, which means you pay the amount you specified if
someone clicks on your ad as a result of a web search.

17. What is the difference between SEM and SEO, in

brief?

SEM SEO
Search Engine Marketing Search Engine Optimization
Used to gain website traffic by Primarily concerned with ranking a web
purchasing advertisements on various page on the search engines.
search engines.
Paid Free
The results are immediate. The results take time.
The click-through rate is lower. The click-through rate is higher.

Enroll in Intellipaat’s Digital Marketing Course in Ahmedabad to

learn more!

18. What social media channels are popular today in

terms of Digital Marketing?

There are many channels in this pipeline, and the most popular ones are
LinkedIn and Facebook. With the onset of influencer marketing, Instagram is
showing wholesome potential as well.
19. Why has Digital Marketing grown to be this huge
compared to offline marketing?

This will be one of the most asked Digital Marketing interview questions and
answers! Digital Marketing has shown tremendous potential in the past few
years, and here are some of the most important reasons:

 Directly relates to customers’ needs

 Good exposure to product outreach and analytics
 An easier way to tap into multiple regions across the globe
 Changes can be implemented almost immediately if need be

This was an important digital marketing interview question for

freshers! As a Fresher, you’re expected to answer this clearly.

20. Explain AMP in brief.

AMP, or Accelerated Mobile Pages as they are known, is the brainchild of the
people at Google and the popular social media platform, Twitter. It is an
open-source library that helps users come up with a lightweight web page,
which enables quicker loading. The main intention here is to ensure that
there is a sharp decrease in the load time of web pages when viewed
through multiple platforms and a variety of web browsers.

21. How can you assess the impact of social media

marketing?

There are multiple ways to gauge performance growth in the area of social
media marketing. Here are some of them:

 Followers
 Likes
  Leads
 Direct engagement
 Content sharing
 Brand outreach
 Subscriptions

That’s all for the Digital Marketing executive interview questions. Let’s move
on to the next section of intermediate Digital Marketing interview questions
for both fresher and experienced professionals

22. Why is email marketing considered the most

effective way of Digital Marketing?

Email marketing has a proven outreach where emails are exchanged

between customers and providers. It has been one of the strongest used
methodologies to ensure that leads are converted into customers quickly and
effectively.

23. What is the click-through rate?

This is one of the important interview questions for Digital Marketing both for
freshers as well as experienced, so keep the answer concise!

Click-through rate, or CTR for short, is the number of times a user made an
entry on a web page through a promotion, an advertisement, or an event.

24. How is the return on investment calculated?

The return on investment (ROI) is the simple difference between the sales
amount and the investment in marketing.

ROI = Sales −The Cost of Advertising

25. What is the difference between page sessions and
page views?

A page session is when a user makes a visit to a website every single time. A
page view is when the user clicks on one or more pages present on the
website.

26. What is the difference between Google AdSense and

AdWords?

AdSense helps companies create the required space for AdWords on their
website. Whereas, AdWords are used to post advertisements on the Google
ecosystem. Both AdSense and AdWords work together to ensure that all
aspects of the ads are taken care of.

27. What is your interest in the field of Digital

Marketing?

Here, in this digital marketing interview question and answer, the interviewer
is trying to assess the level of commitment and understanding you have
toward this field. It is very vital that you portray a good amount of interest,
commitment, and your ardor toward Digital Marketing.

28. What is the difference between do-follow and no-

follow links in SEO?

This is one of the very important interview questions for Digital Marketing.
Do-follow links allow redirects to users where they use a search engine and
follow through to land on the website. No-follow links, alongside the
associate policies of the search engines, ensure that the hyperlinks used
should not be an influence on the rank for that particular search engine.
29. Can you differentiate between Direct Marketing and
Branding?

Direct marketing is a marketing technique that involves direct interaction

with the target audience through various technologies.

Google Ads, Facebook Ads, Email marketing, etc. are the types of direct
marketing.

Whereas Branding is also a marketing methodology where you concentrate

on exposing your brand, website, or application to the world. And make the
customers aware of your advertisement. The brand marketing includes
pamphlets, catalogs, Billboard signs, Networking events.

Are you recruiting a social media marketer? Check out our blog
on Social Media Marketing Salary and start recruiting!

30. How can a platform such as YouTube be used

effectively for Digital Marketing?

With YouTube, you can build brand awareness to directly deal with
customers who might be showing some interest in the product, which is the
goal of the campaign. This can drive a lot of healthy traffic directly to
websites and boost the ranking as well. The creation of elegant, good-
looking, and informative videos are the driving force behind a successful
YouTube campaign.
31. Which platform is used when candidates want to
post or refer to job-related ads?

LinkedIn is the most famous among active job seekers and professionals.
There are other sites such as Naukri and Indeed that have the same goal of
bringing recruiters and candidates together.

32. How can you measure the success of a social media

marketing campaign?

Success can be measured by making use of multiple metrics. Everything

including the number of clients, leads, traffic, sales, and conversions can
lead to assessing and analyzing the success of a campaign. Direct
comparison between the requirement and the goal on metrics such as likes,
subscriptions, and share counts also relatively impact the working rate of the
campaign.

Also Read: SEO vs. SEM

33. Why is an anchor tag used as an SEO practice?

An anchor tag is text in hyperlink format. It is basically used to assess how

the content ranks on multiple search engines.

34. What are some of the disadvantages of Digital

Marketing?

This has to be one of the first Digital Marketing interview questions for
freshers! Even though there are a plethora of advantages surrounding the
world of Digital Marketing, there are certain downfalls. Here are some of
them:

 Digital Marketing creates a high transparency scenario for pricing and

competition.
 Globalization results in direct worldwide competition.
 Digital Marketing can create security or privacy issues.
 It can be expensive to set up marketing pipelines in nascent stages.

35. What are the limitations to the number of

characters in Google AdWords advertisements?

Headings and subheadings should keep the threshold of a maximum of 30

characters. Descriptions should not exceed 90 characters in length.

36. Can you name any five email marketing tools that
are widely used?

There are multiple email marketing tools out there for you to answer in the
digital marketing interview, but these are the ones that are most popular
among users:

 Mailchimp
 HubSpot
 ConvertKit
 Autopilot
 ActiveCampaign
37. Can you define the life cycle of a shopper on a
website?

As soon as users land on the website, they become prospects when looking
around the site to see if something interests them. If there is something that
they’re interested in and if they interact with the website by providing details
or adding the item to the cart, they become leads. Leads get converted into
customers/sales when they successfully complete the transaction.

That is all in the section of intermediate Digital Marketing interview

questions. Let’s move on to the next section of Digital Marketing manager
interview questions.

38. Explain a responsive web design.

A responsive web design helps web pages to perform well on various devices
like mobile, tablet, and desktop. It enables the user to have a great view of
the website no matter what device they are on. A responsive website uses
flexible images, grids, and layouts along with CSS media queries.

39. What is the difference between CPC and EPC?

CPC is the cost-per-click model used to price various pay-per-click

advertising models like AdWords.

EPC or Earnings per 100 Click, is a tool used in affiliate marketing. It is used
to measure the average earnings within the period of a week that an affiliate
can earn.
40. What are the Webmaster tools?

Google Webmaster Tools is a set of online tools that help website owners
make their pages Google-friendly. These tools can be used for a variety of
tasks, including obtaining information about incoming search traffic, asking
Google to crawl and index a website, reading crawl error reports, and so on.

41. What are some of the available bidding options?

There are many options out there, but the two major ones are cost-per-
action (CPA) and cost-per-click (CPC) bidding methods.

42. What are the top 5 Cs of Digital Marketing?

This has got to be another important Digital Marketing interview question for
freshers as well as experienced candidates! The 5 Cs of Digital Marketing
are:

 Content
 Creativity
 Consistency
 Communication
 Customization

43. Can Digital Marketing completely replace traditional

marketing in the future?

The interviewer is trying to understand and gauge your knowledge with this
digital marketing interview question. Cite real-world examples and provide
validations to that preferably in numbers from any valid source. As the
general train of thought goes, Digital Marketing has a very strong footing in
today’s world, and companies and customers are trying to bring about the
best by making full use of this. It can be said that instead of overpowering
each other, Traditional Marketing and Digital Marketing are going hand in
hand adding value to each other.

44. Can you rate yourself on a scale of 1–10 depending

on your proficiency in Digital Marketing?

The interviewer will be assessing a lot with this question: your ability to
handle spontaneity, your confidence, your grip on the subject, and how well
you can cope with the situation. The main goal here is to understand your
capacity and to ensure that you rate yourself accurately.

45. Why are you applying for the Digital Marketing role
in our company?

While answering this question, make sure that you convince the interviewer
about why Digital Marketing is important for the company and explain how
you can add value to the team. This would require a general understanding
of the job description, compensation, and even details about the company.

46. Has your prior education helped you with Digital

Marketing in any way?

Another of those Digital Marketing interview questions for freshers! This is a

question that relates to the latest course you completed in college. Do talk
about the degree you have obtained and how you plan on putting what you
learned to full use in the coming days.
47. How can you create new leads for the marketing
pipeline?

Effective creation of new leads can be done by having an understanding of

the concept of the sales funnel in digital marketing and the techniques
that follow. Everything from customizing the content to the process that
involves automating the marketing channel should be discussed here.

48. What are the latest trends in Digital Marketing

today?

The world of Digital Marketing is growing now more than ever. Here are
some of the trends:

 Long-form videos
 Product-focused content
 Personalized content
 Voice search
 Google Discover
 Virtual reality
49. What is viral marketing?

Viral marketing is a methodology that involves customers sharing

information and details about a product, brand, or company using the
Internet. It is a very effective form of marketing that helps in getting the
word out to friends, family, and other individuals, thereby creating a surge in
growth.

50. What do on-page and off-page SEO optimization

methods mean?

This is one of the very important interview questions for Digital

Marketing. Off-page optimization involves a process that makes use of
external links to directly boost traffic and help index better on any search
engine. However, on-page SEO optimization deals with the structure and
content present on a website.

51. Can you explain some scenarios where bad links are
used?

There are many scenarios that often lead to the use of a bad link. Here are
some of them:

 Usage of paid links

 Using unrelated or far from the topic at hand
 Making use of links that are considered to be spam or flagged
 Posting from various link exchange sites and media
 Making use of the same anchor from multiple sites

Read this blog to know the future Scope of Digital Marketing.

52. What is the concept of Content Marketing? What
factors do you consider when deciding what material to
publish?

Content Marketing is a strategic approach to attracting and retaining a

well-defined audience and driving profitable consumer behavior through the
creation and distribution of appropriate, useful, and reliable content.
Increased revenue, lower costs, and Customers that are more loyal are
better customers are the main reasons why businesses should use a content
marketing strategy.

To decide which content should be published, you should consider these:

 Content should be according to the target audience’s interest

 Knowledgeable and relevant content
 Content that can grab the attention of many
 Content that adds value to the customers

53. What is the best strategy for running effective PPC

campaigns?

For effective PPC campaigns, These are the best strategies that you need to
talk about with your interviewer.

 Picking the Right Keywords

 Prefer quality over quantity
 Concentrate on your Ad groups
 Be selective about your target audience
 It’s important to have an appealing landing page.
54. What are your Digital Marketing strategies for
growing our current business?

A response to this digital marketing interview question has the potential to

turn the tables. It’s preferable to do the homework on the company
background, social status, their latest launches if any, and the competitors
as well. And do mention the following top ways to improve our current
business through digital marketing

 Examine The Technology

 Improve The Search Engine Optimization
 Analyze the Reach of Your Content
 Monitor Your Social Media Accounts

55. What are the necessary steps to be taken to avoid

the rank penalty?

This question is primarily asked to check your knowledge on the subject!

Hence, it is important that you know the answers to Digital Marketing
questions like these!

 Avoid linking to websites with a bad ranking

 Avoid poison words, especially when using hypertext
 Avoid plagiarism at all levels of content creation and optimization
 Avoid redirects through refresh meta-tags
56. What attracted you to the Digital Marketing
industry?

The interviewer wants to know how serious you are about the Digital
marketing industry with this question. As a result, it is critical to demonstrate
complete dedication and passion for the industry. But you can answer this
question by confessing the factors that you really like about the industry.

For example, I enjoy bringing people together using different emerging

online technology. And I also admire how a company can entice a target
audience with the latest digital marketing technologies. You can also discuss
the opportunities you see in digital marketing in the short and long term.
This will demonstrate that you are well-informed and knowledgeable in your
chosen profession.

57. What is your plan after joining this Digital Marketing

role?

For this question, do explain in a structured way the ingestion, preparation,

and working on a marketing action plan that involves everything from the
calculation of the budget and identifying the latest trends to the
implementation of the plan and verifying how it can be made better with
every iteration.

58. In five years, where do you see yourself? (with

respect to a career in digital marketing)

With this question in a digital marketing interview, the interviewer wants to

know how dedicated you are to the field of Digital Marketing.
Confidence is the key to answering this question. With your answer, you
should show how passionate you are about digital marketing, that you have
a long-term vision for it, and that you are excited to learn more.

For Example, I’d like to learn as much as I can about digital marketing over
the next five years, honing my expertise in social media, website production,
and SEO. And I’d like to make a productive impact on this organization by
using these talents and, where necessary, taking on more roles and
eventually being a member of the executive team.

59. What is your least favorite aspect of digital

marketing?

This is a complicated question. Simply consider which aspect of your career

you like the least. Everybody has something minor or major that they dislike
in their work. To persuade the interviewer, demonstrate your enthusiasm for
the industry itself.

60. Do you have any previous experience in the Digital

Marketing industry?

Here, make sure to elaborate on the past experiences you have if any, and
do so in an elaborate way to help the interviewer understand where you are
coming from.

61. Do you possess any other skill that can add value to
this Digital Marketing role?

For this question, explain the digital marketing skills you possess that can be
used for Digital Marketing: everything from designing, analytics, and project
management to experience in handling campaign management, etc. This will
add a lot of value to your candidature and help you convince the recruiter.

Enroll in Intellipaat’s Google Analytics Course to learn more!

62. How do you stay up-to-date with the current Digital

Marketing trends?

You can answer this question by providing the interviewer with an insight
into how you learn new things. It might be from popular sites such as
HubSpot, Mox, or any other source. Are there any popular influencers that
you follow? Do mention it and talk about everything from reading blogs or
maybe connecting with someone on social media for this to anything else of
importance.

63. What is your approach to editing a copy?

 You need to trim all the fat or the access from the copy.
 All the convoluted words need to be cut out.
 You should take a laser approach.
 You can use online proofreading tools.
 Make sure nothing is repeated.

64. What is your approach for structuring a marketing

budget?

 It is important to align the marketing goals with the strategic goals of the
company and then calculate the budget.
 You need to develop a detailed marketing plan to support your marketing
strategy.
 Then, you need to allocate your budget.
  Once all the above is done, you can implement the marketing budget
plan.

65. How can you benefit from YouTube Trends and

Instagram Reels?

YouTube Trends help marketers understand what kind of content is the

audience watching. This can help identify the audience’s desires. Marketers
can then develop similar content to reach maximum audience engagement.

Instagram Reels have become extremely popular with people. The audience
is consuming Instagram Reels in huge numbers and it is important for
marketers to use the platform for their benefit. You can use it to educate
your audience about your brand and highlight your brand values, personality,
distinguishing features, etc.

Conclusion

We’ve just given you answers to the Top Digital Marketing Interview
Questions and hope they help you in this exciting field of Digital Marketing.