1

DeenDayalUpadhyaya Gorakhpur University, Gorakhpur

Master of Business Administration (M.B.A.)

Two Year Programme
(In Four Semesters)

CourseStructure
(Under Choice Based Credit System)

Department of Business Administration

DeenDayalUpadhyaya Gorakhpur University, Gorakhpur
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Program Outcome:

The MBA program is designed to impart management education to the students with a view to inculcate
professional competence in them to meet the requirement of various industrial sectors locally and globally. The
program not only facilitates learning of theoretical knowledge of various functional areas of management, but
also equips the students with practical experience and professional skills of the domain.

The National Education Policy 2020 has emphasized the need of development of the creative potential, critical
thinking and problem solving capacity of each student. Therefore, the curriculum is designed in such a way that
learners can shift their focus from the traditional methods towards a broad-based learning and developing their
skills not only to meet the needs and demands of wide sections of the society, but also to meet the needs and
demands of a broad spectrum of industries.

Some of the highlights of the curriculum are –

The program enables learners to get theoretical and practical exposure of core disciplines including Accounts,
Management, Economics, Marketing, Finance, HRM, etc.

 The curriculum imbibes the need for improvement in the communication skills, inter-personal skills,
awarenessof business environment, technological efficiency and mental ability in thegraduates.
 The program focuses on developing ability to applymanagement theories, principles and concepts
through group activities, project work, experiential learning,etc.
 The content and structure of the program revolves around the Knowledge, Skills and Attitude (KSA)
dimensions, which are today's necessary jobrequirements.
 The program develops entrepreneurial acumen among students to boost a confidence level necessaryto
start their own ventures and create self employmentopportunities.
 The curriculum enables students to perform different managerial functions and to handle the managerial
responsibilities in the corporate world.

Program Specific Outcomes:

Highlights of the MBA program specific outcomes are:

 Develop strategic and innovative thinking and skills to enable effective opportunityidentification,
problem solving, anddecision-making.
 Develop effective oral and written communication and presentation skills in thestudents.
 Inculcate competent management professionals with strong ethical values, capable of playing avital
role in various sectors of the Indian economy andsociety.
 Imbibe the students with requisite domain knowledge, analysis skills & right attitude necessaryto
provide effectiveleadership.
 Harness entrepreneurial skills and creativity in the students aligning them to socio-economic and
nationalpriorities.
 Inculcate analytical competence helping the students to make further move towards researches in
various fields ofManagement.
 Develop proactive thinking to ensure effective performance in a dynamic socio-economic and business
ecosystem.

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The two year full time Degree in Master of Business Administration (MBA) shall be governed by the
Department of Business Administration, DDU Gorakhpur University, Gorakhpur-273009
The Programme Structure

The Master of Business Administration (MBA) is divided into two parts as under. Each part will consist
of two semesters.

Part Year Semester-Odd Semester-Even

I First Semester-I Semester-II
II Second Semester-III Semester-IV
Part-I: First Year
The schedule of Part I: First year examination shall comprise of two semesters- Semester I and Semester-
II. At the end of second semester, students will be required to undergo summer training, based on which
the student has to submit a report. The schedule of papers during first year of the programme shall be as
follows:
Semester I
Course Course Marks
Title Core/ Elective/ Total
Code Credit Internal
Elective Core Written Marks
Assessment
MBA 501 Principles and Practices of Management Core Discipline 5 70 30 100
MBA 502 Managerial Economics Core Discipline 5 70 30 100
MBA 503 Accounting For Managers Core Discipline 5 70 30 100
MBA 504 Business Environment in India Core Discipline 5 70 30 100
MBA 505 Managerial Skill Development Core Discipline 5 70 30 100
MBA 506 Statistical Methods for Decision Making Core Discipline 5 70 30 100
MBA 507 Computer Applications in Management Core Discipline 5 70 30 100
*Interdisciplinary Elective –
MBA 508 Core Discipline 5 70 30 100
Comparative International Management
Total of Semester I 40 800

Semester II
Course Course Marks
Core/ Elective/ Total
Code Title Credit Internal
Elective Core Written Marks
Assessment
MBA 509 Organisational Behaviour Core Discipline 5 70 30 100
MBA 510 Human Resource Management Core Discipline 5 70 30 100
MBA 511 Marketing Management Core Discipline 5 70 30 100
MBA 512 Financial Management Core Discipline 5 70 30 100
MBA 513 Operations Management Core Discipline 5 70 30 100
MBA 514 Business Research Methods Core Discipline 5 70 30 100
MBA 515 Legal Framework of Business Core Discipline 5 70 30 100
MBA 516 **Interdisciplinary Elective –
Core Discipline 5 70 30 100
International Business Environment
Total of Semester II 40 800

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Summer Training
At the completion of the first two semesters of the first year and before the commencement of the third
semester, the student will require to submit a report based on the summer training within four weeks
from the commencement of the third semester.

Part II: Second Year

The schedule of second year (Part II): Second year Examination shall comprise of two semesters- Semester
III and Semester IV.

Elective Groups
a) Two groups (one Major and one Minor) from the available electives are to be selected at the
commencement of M.B.A. Part II- SemesterIII.
b) The elective groups in the Semester IV will remain the same as ones selected in SemesterIII.
c) Once a group has been selected, no change in selected groups will be allowedlater.
d) The first two papers of selected major group and first paper of selected minor group will be taught
in Semester III and in SemesterIV.
The schedule of papers during Second year of the program shall be as follows:

Semester III
Course Course Core/ Elective/ Marks Total
Code Title Elective Core Credit Written Internal Marks
Assessment
MBA 517 Insurance and Risk Management Core Discipline 5 70 30 100

MBA 518 Business Ethics and Corporate Core Discipline 5 70 30 100

Governance
MBA 519 Management Information System Core Discipline 5 70 30 100

MBA 520 Tax Management in India Core Discipline 5 70 30 100

MBA 521 Viva-voce (based on Summer Training

Report: 50 marks for Report Evaluation Core Discipline 5 70 30 100
and rest 50 marks forViva-Voce)
Elective Groups:
Marketing
MBA 522 Consumer Behaviour and Marketing Elective Course 5 70 30 100
Research
MBA 523 Retail and Supply Chain Elective Course 5 70 30 100
Management
Finance
MBA 524 Capital Investment and Financial Elective Course 5 70 30 100
Decisions
MBA 525 Security Analysis and Port-folio Elective Course 5 70 30 100
Management
Human Resource Management (HRM)
MBA 526 Human Resource Development Elective Course 5 70 30 100

MBA 527 Labour Laws in India Elective Course 5 70 30 100

Total of Semester III 40 800

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Semester IV
Course Course Core/Elective/ Marks
Code Title Elective Core Credit Written Internal Total Marks
Assessment
MBA 528 Strategic Management Core Discipline 5 70 30 100

MBA 529 Operations Research Core Discipline 5 70 30 100

MBA 530 Entrepreneurship Development Core Discipline 5 70 30 100

MBA 531 Total Quality Management and Core Discipline 5 70 30 100

Kaizen Strategies
MBA 532 Comprehensive Viva-voce Core Discipline 5 100

Elective Groups:
Marketing
MBA 533 Integrated Marketing Communication Elective Course 5 70 30 100

MBA 534 Services Marketing Elective Course 5 70 30 100

Finance
MBA 535 Financial Markets and Services Elective Course 5 70 30 100

MBA 536 International Accounting and Elective Course 5 70 30 100

Financial Reporting
Human Resource Management (HRM)
MBA 537 Industrial Relations Elective Course 5 70 30 100

MBA 538 Organisational Health Elective Course 5 70 30 100

Total of Semester IV 40 800

Note:
1. Each Paper will be covered in 60 Lectures+ 30 Tutorials[4L+2T]
2. Tutorial Consists of Seminars and ContactPeriod
3. Two periods will be devoted for tutorials perweek.
4. Each batch of tutorial will be divided into an optimum size of at least 10.
5. Inter-Disciplinary Elective Course shall be limited to 15% of the intake for other discipline on the
basis of merit of theapplicants.
6. Each paper will be of 5 credits. Thus, the total credit in each semester will be of40credits.
7. Each paper will be of 100 marks out of which 70 marks shall be allocated for Semester written
examination and 30 marks for internalassessment.
8. Internal Assessment of each paper consistsof
(a) One Seminar [Power Point Presentation]-10Marks,
(b) One SessionalTest-10Marks
(c) Attendance and Overall Performance-10Marks.
9. The admission to, and examination process of the Master of Business Administration(M.B.A)
course shall be governed by the existing ordinances of M.B.A., Department of Business
Administration.
10. The provisions of inter-disciplinary electives shall be as per University guidelines for thepurpose.

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Program Outcome:

The MBA program is designed to impart management education to the students with a view to inculcate
professional competence in them to meet the requirement of various industrial sectors locally and globally. The
program not only facilitates learning of theoretical knowledge of various functional areas of management, but
also equips the students with practical experience and professional skills of the domain.

The National Education Policy 2020 has emphasized the need of development of the creative potential, critical
thinking and problem solving capacity of each student. Therefore, the curriculum is designed in such a way that
learners can shift their focus from the traditional methods towards a broad-based learning and developing their
skills not only to meet the needs and demands of wide sections of the society, but also to meet the needs and
demands of a broad spectrum of industries.

Some of the highlights of the curriculum are –

The program enables learners to get theoretical and practical exposure of core disciplines including Accounts,
Management, Economics, Marketing, Finance, HRM, etc.

 The curriculum imbibes the need for improvement in the communication skills, inter-personal skills,
awarenessof business environment, technological efficiency and mental ability in thegraduates.
 The program focuses on developing ability to apply management theories, principles andconcepts
through group activities, project work, experiential learning,etc.
 The content and structure of the program revolves around the Knowledge, Skills and Attitude (KSA)
dimensions, which are today's necessary jobrequirements.
 The program develops entrepreneurial acumen among students to boost a confidence level necessary to
start their own ventures and create self employment opportunities.
 The curriculum enables students to perform different managerial functions and to handle the managerial
responsibilities in the corporate world.

Program Specific Outcomes:

Highlights of the MBA program specific outcomes are:

 Develop strategic and innovative thinking and skills to enable effective opportunityidentification,
problem solving, anddecision-making.
 Develop effective oral and written communication and presentation skills in the students.
 Inculcate competent management professionals with strong ethical values, capable of playing avital
role in various sectors of the Indian economy andsociety.
 Imbibe the students with requisite domain knowledge, analysis skills & right attitude necessaryto
provide effectiveleadership.
 Harness entrepreneurial skills and creativity in the students aligning them to socio-economic and
nationalpriorities.
 Inculcate analytical competence helping the students to make further move towards researches in
various fields of Management.
 Develop proactive thinking to ensure effective performance in a dynamic socio-economic and business
ecosystem.

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M.B.A. - I Semester

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M.B.A. - I Semester

Course Code Course Title Credits

MBA 501 Principles and Practices of Management 5

Course Objective:
This course intends to develop the basic awareness of management functions and various dimensions of organizational
life. It also attempts to provide exposure of the ethical dilemma in management practices.

Unit-1 The Foundation of Management:

Nature and Significance of Management, The Evolution of Management thoughts.Approaches to
Management.Functions of Manager, Social Responsibility of Management.Professionalization of Management
in India, Managerial Skills.

Unit – 2 Planning :
Nature, Significance and Scope of Planning. Business Objective, Management by Objectives, Planning Premises,
Steps in Planning. Structure of Plans, the Process and Techniques of Decision Making.Decision Models.

Unit – 3 Organising:
Nature, Significance of Organising, Span of Management, Departmentation, Line and Staff Relationship.
Delegation and Decentralisation, Formal and Informal Organisation, Determinants of Effective Organization,
Different Patterns of Organisation Structure Virtual Organization.

Unit – 4 Staffing and Directing:

Staffing – Recruitment, Selection and Training, Directing – Concept, Nature, Scope, Principles and Techniques
of Direction, Communication-Definition, the Process and Barriers. Building Effective Communication System.

Unit-5 Controlling:
Nature and Scope of Control Process, Control Techniques, Major Control Systems, Control by Exception. Nature,
Scope, Principles and Techniques of Co-ordination.

Course Outcomes:
After completion of the course students will be able to understand the management concepts, principles and
managerial functions. They will also be aware with evolution of management thoughts and approaches to
management, which will enable them to address the managerial problemseffectively.

References:
1. Koontz H, Essentials ofManagement
2. Tripathi PC and Reddy, Principles ofManagement
3. PN Prasad L.M., Principles and Practice ofManagement
4. Singh RN, Management Thought and Thinkers (SultanChand)
5. Sumer Warren, The Process of Management Concept Behaviour andPractice.

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Course Code Course Title Credits

MBA 502 Managerial Economics 5

Course Objective:
The basic objective of this course is to make the students aware of the various economic issues that they are expected
to face as managers at the corporate level and to equip them with the tools and techniques of economic analysis for
improving their decision-makingskills.

Unit 1
Nature and Scope of Managerial Economics; Objective of the Firm- Profit and Wealth Maximisation. Fundamental
Concepts-Opportunity cost, Discounting principle, and time Perspective.

Unit 2
Consumer Behaviour: Determination of demand; Demand function; Indifference curve analysis: Characteristics of
Indifference Curve and Consumer’s Equilibrium; Types of Demand Elasticity.

Unit 3
Production and Cost: Production function, Concept of production, isoquants ridge lines, isocost lines, Expansion
path and multi product firm.
Cost function: Classification of Costs, incremental cost, its relevance in decision making, short run and long run cost
functions. Law of Variable Proportion.

Unit 4
Price and output relationship under different market structures: Perfect Competition, Monopoly, Discriminating
monopoly. Monopolistic competition, Oligopoly.

Unit 5
Risk and decision making- The concept of Risk and Uncertainty; Decision making under uncertainty, Risk-
Return Trade-Off; Profit Management: The Concept of Economic Profit and Accounting Profit, Profit planning
and Forecasting, Theories of Profit-F.B. Hawley: Theory of Risk Bearing, F.H. Knight: Uncertainty Bearing
Theory, Business Cycles: Concept and Nature, Phases and Causes of BusinessCycles.

Course Outcomes:
After completion of the course students will be able to understand about the managerial economic concepts and
principles. The course will enable them to use economic principles, tools and techniques to address business problems
in a globalized economic environment.

References:
1. Koutsyiannis, A. Modern Microeconomics, Macmillan pressLtd.(1998Reprint)
2. Varian, Micro-Economic Analysis (ed.3)Norton,1992
3. Pindyck Robert S. and Daniel L. Rubinfeld, Micro Economics, Third edition, Prentice Hall of India,New
Delhi,1996
4. Madala G.S. and Ellen miller, Micro Economics, theory and Application, McGraw Hill, BookCompany,
New York.
5. Gould, John P., Edward P. Lazear, Micro-Economics, Theory, Richard D. Irwin, Inc., Home’woodillionis.
6. SenAnindya, Micro- Economics: Theory and Applications oxford University Press,NewDelhi,1999
7. Mehta P.L, Managerial Economics, Sultan Chand &Sons.
8. Vaishampayan, J.V. Micro Economic Theory, New Royal BookCo.

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Course Code Course Title Credits

MBA 503 Accounting For Managers 5

Course Objective:
The objective of this course is to acquaint the students with fundamental concepts and processes of accounting so that
they can appreciate the nature of item presented in the annual accounts of a firm and to impart skills for recording
various kinds of business transactions.

Unit-1 Introduction:
Accounting-need, Uses and Users of Accounting Information, Accounting Principles, Concepts, Conventions,
Accounting Mechanics, Equations, (Basic) Identification of Accounts.

Unit-2 Accounting Mechanism:

Journal, Ledger, Trial Balance, General Purpose Financial Settlements, Depreciations, Reserves and Adjustments
to Financial Accounting.

Unit-3 Accounting Policies:

Accounting standards, Gaps in GAAP. Disclosure an Elusive art of Accounting, Legal frame work of
Accounting for corporate sector.

Unit-4 Analysis and Interpretation of Financial Statements:

Financial Statement- Forms, Analysis and Interpretation, Techniques of Analysis – Ratio, Preparation of Funds
flow and cash flow Statements.Accounting for Price level changes.

Unit-5 Accounting Mechanism for Control:

Budgets and Budgetary control, Zero Base Budgeting, standard costing and variance analysis Marginal Cost and
BEP Analysis and differential cost analysis for decision making. Unit costing–Preparation of cost sheet.

Course Outcomes:
After completion of the course students will be able to know about the financial accounting concepts, tools and
techniques and their managerial applications, as well as, different types of budgets, budgetary control and costing.

References:
1. Talsian P.C. : Financial Accounting
2. Khan and Jain : ManagementAccounting
3. Bhattacharya and Dearden : Accounting forManagement
4. S.N. Maheshwari : Elements of ManagementAccounting.
5. JawaharLal : FinancialAccounting
6. I.M. Pandey : ManagementAccounting
7. Porwal L.S. : AccountingTheory
8. Kemnedy and McMillen : Financial Statements : Forms Analysis&Interpretation.

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Course Code Course Title Credits

MBA 504 Business Environment in India 5

Course Objective:
The course aims at providing an overview of various dimensions of business environment. It seeks to familiarize the
students with various aspects of economic, social, political & cultural environment of India. It intends to provide a
deeper understanding of the environmental factors influencing the business enterprises.

Unit –1 Introduction:
The Concept, Nature and Significance of Business Environment Industrial Sickness, Salient features of
Capitalism, Socialism and Socialistic Pattern of Society, Concept of Mixed Economy, Emergence of Public
Sector, Joint Sector and Cooperative Sectors.

Unit-2 Socio-Cultural Environment :

Social Interests and Values – implications for Industrialisation and Economic Growth.Ecology and Social
Responsibility.Consumerism as an emerging Environment Force, Ethics of Business.

Unit-3 Industrial Environment :

Role of State Participation in Business, Industrial Policy, Industrial Licensing Policy, Regulatory Mechanism
after clearing post reforms period, Industrial Development during five year plans-Achievements and
Impediments.

Unit-4 Economic Environment :

Policy of Economic Liberalisation, Globalisation, W.T.O. Multinationals and Government Policy towards them,
Fiscal and Monetary Policies. Effects of Economic reforms.

Unit-5 Technological Environment :

Choice of Appropriate technology, problems in Selecting Appropriate Technology, Technology Transfer, Issues
in Asset Protection Multilateral Settlements consortium approach, External Relations Approach, Intellectual
property rights.

Course Outcomes:
After completion of the course students will be able to analyze the business environment, understand the influences of
changing environmental factors, evaluate the competitive forces and determine the measures to be taken for successful
business operations accordingly to attain competitive advantage.

References :
1. Ghosh P. &Kapoor, G.K. Business & Society -A study of BusinessEnvironment
2. Adhikari, M. Economic Environment of Business Cherunivalvam BusinessEnvironment
3. Dasgupta. A, &Sengupta A Business Enviornment&Society
4. I.C. Dhingra The Indian Economy Environment andPolicy
5. George A. Steiner Business Government and Society - Govt. of India Five Year Plans -Govt. of India
India-A References Annual –RBIBulletin.

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Course Code Course Title Credits

MBA 505 Managerial Skill Development 5

Course Objective:
This course intends to develop good managerial and communication skills in students for their future jobs and
endeavors in the corporate word so that they can gain a cutting edge over their other counterparts within the country
and across the globe.

Unit-1 Conceptual Framework:

Skill and Skill development, Critical roles of management skills, Developing self-awareness, skill learning and
application, solving problems analytically.

Unit-2 Interpersonal Skills :

Building positive interpersonal relationship, supportive communication, Gaining power and influence, motivating
others, managing conflicts, negotiationskill.

Unit-3 Group Skills :

Group dynamics, Building effective team and teamwork, empowering and delegating, Leading positive change.

Unit-4 Specific Communication Skills:

Making Oral and written presentations, Conducting interviews, Conducting meetings.

Unit-5 Documentations For Communication:

Essentials of Reading and Writing skills. Letters and E-mail writing, Precis writing, Dialogue writing, speech
writing, Research Report Writing. Notice, circular, agenda, minutes and web pages as a means of mass
communication.

Course Outcomes:
After completion of the course students will be able to understand different types of management skills, their
importance in the workplace. The learners will also recognize self-awareness and the importance of effective way of
communication and feedback among the participants.

References:
1. Fisher D. Communication inOrganisations.
2. BalaSubrahmaniam BusinessCommunication
3. Rai U.S. and Rai S.M. BusinessCommunication
4. Sharma R C, Business Correspondence and Reportwriting.
5. HertaA. Murphy, Jane P. Thomas, Effective BusinessCommunication.
6. P. Varshney , A. Dutta, Managerial SkillDevelopment,

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Course Code Course Title Credits

MBA 506 Statistical Methods for Decision Making 05

Course Objective:
The objective of the course is to make the students familiar with basic statistical techniques and their applications in
managerial decision making.

Unit-1 Introduction:
Statistics: Meaning, Nature and Scope of Statistics, Managerial Applications of Statistical tools, types of data,
Data Collection, Classification, Tabulation, Graphical Presentation.

Unit-2 Measurement of Central Tendency:

Computation and application of Mean, Median, Mode, Standard Deviation, Co-efficient of Variation, Co-efficient of
variation.

Unit-3 Correlation:
Correlation and regression, Analysis of Time Series, Index Numbers.

Unit-4 Probability:
Probability – addition AND multiplication Theorems, Bayes (Simple Problems), Binomial, Poison and Normal
Distribution.

Unit –5 Sampling:
Theory of Sampling, Tests of Significance for Large and Samll Samples, T-Test, F test and Chi-square test.

Course Outcomes:
After completion of the course students will be able to understand numerical summaries (mean, median, variance,
standard deviation, correlation), basics of probability theory, distributions and sampling etc.

References:
1. SuranjanSaha, Practical Business Mathematics and Statistics
2. Elhance D.N., Fundamentals ofStatistics
3. Elhance D.N. Practical Problem in StatisticsDecisions.
4. Raghavachari, Mathematics forManagement
5. Levin &KirthGilpatrick, Quantitative Approach toManagement.
6. Wayne & Winston, Business Analytics: Data Analysis & DecisionMaking

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Course Code Course Title Credits

MBA 507 Computer Applications in Management 5

Course Objective:
The objective of the course is to make the students familiar with the basic concepts of computer applications and its
application in managerial decision-making.

Unit 1: Conceptual background and Introduction to Information technology:

Its usage for managers, Introduction to Hardware and Software: Introduction to computer system, Systems
Software, Application Software and Packages, Open source software and its advantages. Internet Technology,
Networking and its applications, Understanding Websites, Understanding Domain Names & Domain Extensions,
Web Server.

Unit 2: Introduction and Fundamentals of computational platforms and operating system: Windows,
Unix/Linux. Introduction and knowledge of business operations through internet.World Wide Web,
webinars,videoandweb conferencing,IntroductiontoMobileplatforms andtechnologies;UsingSocialMedia
platforms for business.Emerging communicationtechnologies.

Unit 3: Document Preparation & Presentation Skills:

business presentations: Introduction to Software Packages & practical knowledge of Microsoft Word, Microsoft
Excel – Formulas, Graphs, Basis statistical formulae. Microsoft Power Point – Creating effective presentations
Tally – Journal Entry, Ledger posting, Preparation of Balance Sheet Emerging technology of office Automation
systems, Email and Email etiquettes.

Unit 4: Data analysis and database management:

Introduction to DBMS and RDBMS concepts, creating a database, Basic queries.SQL and SQL Commands,
Microsoft Access.

Unit 5: Internet and Web Technology:

Web hosting, Web Designing, Home page designing, Website Content designing, Joomla, query, knowing and
Adding Payment Gateways, Web Hosting, Mobile Technology & Business, E-Commerce and online business
mechanism, Emerging communication technology.

Course Outcomes:
After completion of the course students will be able to understand the uses of computers, its applications for managers,
its components, software system, emerging technologies and data base management, etc., necessary to manage any
business operation.

References :
Ron Mansfield Working in Microsoft Office.

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Course Code Course Title Credits

MBA 508 Comparative International Management 5

Course Objective:
The purpose of this course is to be familiarize students with the basic concepts, scope, challenges, risks, problems,
models and concerns in International Management.

Unit 1 Introduction:
The concept of international Management, Global challenges, India’s Attractiveness for International Business.
Managing Cross cultural diversity, Managing International Competitive advantage.

Unit 2 International Strategies Alliances:

International Strategic Alliances- concepts of strategic alliances, Reasons for strategic alliances, Concepts of
merger and acquisitions, Results of merger and acquisitions.Transfer pricing in International Management.

Unit 3 Risk Management:

Political Risk Assessment-International conflict between the most country, the Home country and the
multinational corporations, Various forms of host country intervention. Government instability, protection for
multinational corporations, political risk assessment techniques and management.Indian Multinational
Corporations, Multinationals and India’s Policy FDI Policy.

Unit 4 Problems of International Management:

Organising and controlling for international competition. Problems in creating effective control system.Qualities,
Characteristics, problems and challenges of the global manager.

Unit 5 Comparative Management:

Concepts, scope and models, A comparative study of management practices in USA, Japan and India.

Course Outcomes:
After completion of the course students will be able to understand the concept of international business management,
its attractiveness, cross cultural diversity, global challenges, risks management, strategic alliances and comparative
management, etc., necessary for managing any international business operation.

References:
1. Thakur, Burton and Srivastava, International Management Concepts and Cases (Tata McgrawHill)
2. Heinz Weihrich and Harold Kootz Management, A Global perspective (Tata McgrawHill)
3. NielsNoorderhaven, Carla Koen, and Arndt Sorge Comparative International Management(Routledge)
4. Richard N. Farmer, Advances International Comparative Management: A Research Annual (Advances in
InternationalManagement)

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M.B.A- II Semester

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M.B.A- II Semester
Course Code Course Title Credits
MBA 509 Organisational Behaviour 5

Course Objective:
The purpose of this course aims to develop the interpersonal abilities in the students. It aims to develop an intimate
understanding of the individual and group behavior.

Unit 1 Introduction:
Concept, Nature and Scope of OrganisationalBehaviour, Organizational Goals, Models of Organizational
Behaviour, Influence of Socio-cultural factors on organization.

Unit 2 Individual Behavior:

Determinants of Individual Behaviour: Personality, Perception, Learning, Motivation: Theories of motivation--
Needs hierarchy theory, Two factor theory, Achievement Motivation theory, Theory X, Y and Theory Z, Maturity
and Immaturity theory, Vroom’s Expectancy theory, Equity Comparision Theory.

Unit 3 Behavioural Dynamics:

Interpersonal behaviour: Life Positions, Johari Window, EgoStates, Transactional Analysis. Leadership:
Leadership styles, Leadership Theories: Trait, Behavioral and Situational theories. Transactional vs
Transformational.

Unit 4 Group Dynamics:

Concept, Reasons and Approaches of Group Formation, Types of Groups, Stages of Group Development; Group
Processes: Norms, Status, Size, Role relationships; Cohesion; Management of conflict: Concept, Stages, Levels and
Sources of conflict, Conflict Resolution Strategies. Power and Politics in Organisation.

Unit 5 Organizational Change and Development:

Management of Change; Organizational Development: concept and intervention techniques, Organisational
Effectiveness, Organisational Culture: Concepts and determinants, Quality of Work Life. Management of stress.

Course Outcomes:
After completion of the course students will be able to understand Organisational Behavior and its influencers. The
students will be able to attain the blend of theory and practices regarding individual and group behavior to ensure
organizational effectiveness.

References:
1. Robbins S.P. Organizational Behavior, Prentice Hall of India, NewDelhi.
2. Luthans, Fred, Organisation Behavior, McGraw Hill International, NewYork.
3. Prasad L.M. OrgansationalBehaviour, Sultan Chand & Sons, NewDelhi.
4. Ashwathappa, K, Orgnaizational Behavior, HimalyaPublishing House, NewDelhi.
5. Mishra M.N., OrganisationalBehaviour and Corporate Development, Himalyapublishing.
6. Sharma R.A., Organizational Theory andBehaviour
7. SekaramUma., OrganizationalBehaviour
8. Newstrom& Keith Davis, OrganizationalBehaviour
9. LuarieJ Mullins, Management &OrganizationalBehaviour

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Course Code Course Title Credits

MBA 510 Human Resource Management 5

Course Objective:
The present course focuses on familiarizing the participants with various aspects of HRM. It aims at providing a rich
source of contemporary knowledge , time tested principles, basic concepts, emerging ideas, evolving theories, latest
techniques and ever changing procedures & practices in the field of HRM in a comprehensive way.

Unit – 1 Introduction:
Concept, Nature Scope and significance of personnel Function in Modern Organisations. Evolution and Philosophy
of Management of Human Resource, Dimensions of Human Resource Management Policies, Present Status of
Human Resource Management inIndia.

Unit – 2 Planning and Staffing Policy:

Manpower Policy and Planning, Job Analysis, Recruitment, Selection, Placement, Induction, Transfer, Promotion,
Demotion and Discharge.

Unit-3 Development of Human Resource:

Nature, Objectives, Scope of Training and Development, Assessment of Training Needs for Managerial and Non-
managerial, Personnel. Methods and Techniques of Training and their Evaluation.Performance Appraisal, Nature,
Objectives andMethods.

Unit-4 Compensation :
Need – for Rational Wage Policy, Job Evaluation, Wage Structure, Fringe, Benefits, Financial and Non- Financial
Benefits, Personnel Control-Research and Audit.

Unit-5 Industrial Relations :

Trade Union, Collective Bargaining, Industrial Disputes Causes and Settlement, Disciplinary action and grievance
handling.

Course Outcomes:
After completion of the course students will be able to understand the concepts and other aspects Human Resource
Management. It will provide knowledge about potential appraisal of subject matter by instilling them basic ideas about
Human Resource Management.

References :
1. E. Flippo, Principles of PersonnelManagement
2. Monnappa&Saiyad, PersonnelManagement
3. L.M. Prasad, Human ResourceManagement
4. Monnappa, IndustrialLaw
5. Ashwathapa, Human Resource Management and PersonnelManagement

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Course Code Course Title Credits

MBA 511 Marketing Management 5

Course Objective:
The objective of the course intends to provide an experienced-based approach to marketing theory and its practical
application. The course intends to enable the students to learn the basic trends and different decisions taken under
marketing management from an application oriented perspective.

Unit 1 Introduction:
Evolution of marketing concept, Marketing management process- a strategic perspective, Significance of
Scanning Marketing Environment, Trends in marketing- Social media, Online, Digital and Direct Marketing,
Social marketing, Sustainable Marketing, Ambush marketing, Buzz marketing

Unit 2 Product Decisions:

Product Decisions: Product concept and classification, Major product decisions, New Product Development,
Consumer adoption and innovation diffusion. Product life cycle: Concept and appropriate strategies to be adopted
at different stages.

Unit 3 Pricing Decisions:

Objectives of Pricing, Factors affecting price of a Product; Procedure for setting price, Pricing policies and
strategies.

Unit 4 Distribution Decisions:

Channels of Distribution- Concept and importance, different types of Distributions, Channel management,
Selection, Motivation and performance appraisal of distribution middlemen, Retailing and wholesaling in Indian
perspective. Role of Distribution in the Digital Era, E-tailing and its Advantages

Unit 5 Promotion Decisions:

Meaning and importance of promotion, Communication process; promotion tools- their effectiveness;
Determining optimal promotion mix; Developing and implementing a promotional campaign, Promoting through
Internet.

Course Outcomes:
After completion of the course students will be able to understand the theories, concepts, practices and models
prevalent under marketing management. The students will be able to attain detailed knowledge about different
decisional areas necessary for guiding the development and execution of marketing strategies.

References:
1. KotlerPhilip and Kevin Keller, Marketing Management 13th ed. Pearson prentice,2010.
2. Kotler, Philip, and Gray Armstrong, Principles of Marketing, l2 ed. Pearson prentice Hall,2010.
3. Etzel, Michael J. Bruce I. walker and William J. Stanton, Fundamentals of Marketing, 11th ed. McGraw
Hill,2008
4. McCarthy, E Jerome, Joseph P Canon and William d Perrault, Jr ,Basic Marketing, A
Managerial Approach,9th ed McGrawHill,2008
5. Kotler, Phillip, Keller, Abraham Koshy, MithileshwarJha, Marketing Management, A South Asia
Perspective, 13th ed, Pearso,India,2008.

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Course Code Course Title Credits

MBA 512 Financial Management 5

Course Objective:
The present course aims at familiarizing the participants to acquire conceptual knowledge of basic principles, tools and
techniques of financial management and help them to impart skills for recording various types of business
transactions.

Unit 1-Financial Management:

Nature, Objectives and Scope; Financial Decision-Making, Time value of money Concept, Concept of risk and
return. Role of a finance manager of firm, Financial instruments.

Unit 2-Investment Decisions:

Concept, Capital Budgeting decision, Investment evaluation criteria, Cost of capital (weighted average cost
concept), Risk analysis in Capital budgeting.

Unit 3-Financing Decisions:

Concept of capital structure, Theories of capital structure, EBIT-EPS analysis, Concept of leverage, Types of
leverage.

Unit 4-Dividend Decisions:

Concept of dividend policy, Objectives of dividend policy, Practical consideration in dividend policy, Issues in
dividend policy, Theories in dividend policy- relevance and irrelevance theory.

Unit 5-Working Capital Management Decisions:

Concept of working capital management, Determinant’s of working capital and Issues in working capital
management, Receivable management, Inventory management, Cash management, Working capital finance

Course Outcomes:
After completion of the course students will be able to understand the core concepts, scope, instruments and techniques
in financial management; able to take investment decisions, financing decisions, dividend decisions and working
capital management decisions of any companyeffectively.

References:
1. Van Home, James C., Management and policy, 12th ed. Prentice Hall of India,2008.
2. Srivastatva R.M., FinancialManagement
3. Kulkarni, P:V., FinancialManagement
4. Bhalla V.K., FinancialManagement.
5. Gupta, S.P., Financial Management (Hindi and EnglishEdition)
6. Pandey I M , FinancialManagement
7. MY Khan, Financial Management

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Course Code Course Title Credits

MBA 513 Operations Management 5

Course Objective:
This course intends to develop familiarity with the concepts of production systems, their constraints and linkages with
the overall strategic perspectives, designing the process, analysis and improvement, operating the system and making
product and preparing for success and sustainability with the help of operations management.

UNIT 1 Introduction to Operations Management:

Historical Evolution; Strategic role of Operations; Systems view of Operations Management; Functions of
Operations manager; Recent Trends.Planning (Designing) the Conversion System– Designing Products; Services
and Processes; FMS; Facility Location Planning; Layout Planning.

UNIT 2 Organizing the Conversion System:

Job Design; Work Study; Work Measurement; Method Study; Financial Analysis of Operating Plans;
Ergonomics.Scheduling Production Systems – Master Scheduling; Aggregate Planning; Rough Cut Capacity
Planning; Gantt Charts and Sequencing.

UNIT 3 Controlling the Conversion System:

Fundamentals of Inventory Management; Inventory Control Techniques; Material Requirement Planning
(MRP); Manufacturing Resource Planning (MRP II); Enterprise Resource Planning; Project Management –
PERT/CPM.

UNIT 4 Quality Control and Management:

Introduction, TQM, Contributions of Quality Gurus - Demings, Juran, Philip Crossby, Ishikawa; Techniques of
Quality Control, ISO 9000 & ISO 14000; Statistical Process Control

UNIT 5 Environments, Ethics, Technology and Contingency Planning-Adapting to External Forces,

Greening the Environment:
Maintenance, Greening the Environment: Design for Disassembly (DFD), Ethics and P/OM, Preparing P/OM for
future conditions. Environmental Quality: ISO14000/14001, Vision of a Fully Integrated Global Company.

Course Outcomes:
After completion of the course students will be able to understand the importance of efficiency and optimization of
business practices; able to understand modern approaches to product/ service design and quality improvement; able to
understand the roles of planning & organizing operations using the information and operations models.

References:
1. Adam JrEveretl E. & Ebert R J – Production and Operations Management (Prentice-Hall, 2003, 5thEd)
2. Dilworth James B – Operations Management (McGrawHill)
3. Heizer and Render – Operations Management (Prentice Hall,10 thedition)
4. Ashwathappa K & Bhatt K. Shridhara- Production & Operation Management (HimalayaPublication)
5. Jack R. Meredith (Author), Scott M. Shafer, OperationsManagement

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Course Code Course Title Credits

MBA 514 Business Research Methods 5

Course Objective:
This course gives a comprehensive introduction to the subject of business research methods. The objective of this
course is to develop the research skills of the students in investigating the business problems with a view to arrive at
objective findings, interpretation of data and conclusions of their investigation in the form of systematic reports.

Unit 1 Introduction:
Nature and Scope of Research Methodology, Research Process, Research Design – Exploratory, Explanatory &
Descriptive Research Design, Hypothesis formulation.

Unit 2 Variables, Constructs, Measurement and Scaling:

Variables and Constructs, Measurement and Scaling: Comparative and Non-Comparative Scaling Techniques,
Questionnaire design, Sampling Design and Procedure, Data Collection, Data Preparation.

Unit 3 Uni-variate and Bi-variate Analysis:

Uni-variate and Bi-variate Analysis: Parametric and Non-parametric Tests, Multivariate data Analysis, Multiple
Regression. Use of Statistical Software Packages.

Unit 4 Qualitative Analysis:

Introduction to Qualitative Analysis: Process, Data Collection, Data Analysis, and Interpretation.

Unit 5: Business Research Report:

Importance of the Report & Presentation; Business Report Format; Report Writing; Oral Presentation; Research
Follow-up

Course Outcomes:
After completion of the course students will be able to understand the various aspects of research methods, able to
collect the data from primary and secondary source, learn the application of various tools for conducting research and
preparing a final research report.

References:
1. Alan Bryman, Emma Bell: BusinessResearch Methods, Oxford University Press
2. DonaldR,Cooper,PamelaSSchindler:BusinessResearchMethods,TataMcGraw-HillEducation
3. Mark Saunders, Philip Lewis, Adrian Thornhill: Research Methods for Business Students, Prearson
EducationIndia
4. Levin R I &Rubin D.S.: Statistics forManagement, PHI, New Delhi
5. Davis &Pecar: Business Statistics using Excel , Oxford UniversityPress
6. Sharma J.K.: Business Statistics, Pearson, NewDelhi
7. Beri: Statistics for Management, TMH, NewDelhi
8. Gupta S.P. &Gupta M.P.: Business Statistics, S Chand &Sons, NewDelhi.

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Course Code Course Title Credits

MBA 515 Legal Framework of Business 5

Course Objective:
To familiarize with the legal environment in which the business entities operate and provide basic appreciation of
relevant legal provisions and their impact on business decisions and operations.

Unit 1 Economic Policies:

New Industrial Policy- Salient Features and Its impact on Economy; Fiscal Policy-Objectives and Components;
Monetary Policy- Objectives and Components
Unit 2 Intellectual Property:
Concept and kinds of Intellectual Property, Copyright Act 1957-Procedure for Registration, Rights of
Copyrights owner; Patent Act1970- Procedure for Registration, Rights of Patentee and Revocation of Patent;
Design Act 2000- Procedure for Registration. Arbitration, Conciliation.

Unit 3 Environment Protection:

Environment Protection Act 1986- Power of Central Government, Environment Clearance; The Water
(Prevention and Control of Pollution) Act 1974- Basic Provisions and Powers of Boards; Air (Prevention and
Control of Pollution) Act 1981- Measures Power of Control Boards.

Unit 4 Competition and Consumer Protection:

Concept of Competition, Anti-Competitive agreements, Abuse of Dominant Position, Regulation of
Combination, Competition Commission of India; Consumer Protection Act-1986- Concepts, Rights of
Consumer, Consumer Dispute Redressal Mechanism.

Unit 5 Goods and Services Taxes:

Concepts, Composition Scheme, Registration, Tax Invoice, Credit and Debit Notes, Returns, Tax Payment.

Course Outcomes:
After completion of the course students will be able to understand the impact of new industrial policy, important
business legislation, basic rules and regulations for execution of business and acquainted with the provisions of
different relevant case laws.

References:
1. Economic Laws: Taxmann Publications, NewDelhi
2. Ahluwalia. I.J: Industrial Growth in India, Oxford University Press,Delhi.
3. Alagh, Yoginder K: Indian Development Planning and Policy, Vikas Publication, NewDelhi
4. Aswathappa, K.Legal Environment of Business, Himalaya Publication, NewDelhi.
5. Ghosh, Biswanath: Economic Environment of Business, Vikas Publication NewDelhi
6. Govtof India: EconomicSurvey.
7. Ramaswamy, V.S. and NamaKumari: Strategic Planning for Corporate Success, Macmillian, NewDelhi.
8. Sengupta, N.K: Government and Business in India, Vikas Publication, NewDelhi.
9. Bare Act: ConcernedActs

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Course Code Course Title Credits

MBA 516 International Business Environment 5

Course Objective:
Objective of this course is to develop capacity of the students to understand the contemporary changes in the global
business environment. To achieve this objective, students will be familiarized with different factors of global business
environment.

Unit 1
International Business Theories: Liberalisation: Tariff and Non-tariff barriers; World Trade Organization;Recent
Trends and main Drivers of International Trade-Real Merchandise Trade and Output Developments, Nominal
TradeDevelopments.

Unit 2
Regional Blocks, The Proliferation of Regional Preference Systems; India’s Regional Integration Agreements;
Regional Integration Agreements and Foreign Investment.

Unit 3
Global Competitiveness; Internationalization of Technological Innovations; Designing Global Organizational
Structure and Control; Global Knowledge Management; Globalisation and Human Resource Developments;
Multicultural Management, International Marketing; Export Management.

Unit 4
India’s Foreign Trade; Policy and Trends; Financing on International Trade; Licensing; Joint Ventures;
International Capital Flows: Foreign Direct Investment-Global FDI Patterns; FDI Distribution by Regions;
Sectoral Analysis of FDI. Foreign Portfolio Investment (FPI), Sovereign Wealth Funds (SWFs); Cross border
Mergers and Acquisitions; International Banking and Eurocurrency Market; Strategic Issues in International
Management; Global e-business.

Unit 5
Balance of Payments; International Monetary Systems; Forex Markets and Risk Management; Corporate
Governance; Business Ethics; Corporate Social Responsibility; World Economic Growth and the Environmental
Issues; Country Risk Analysis; Taxation in an International Economy.

Course outcomes:
After completion of the course students will be able to understand the contemporary changes in the global business
environment. The students will be able to understand the extent of embeddedness of global business in the international
institutional setting.

Suggested Readings:
1. Bhalla, V.K. (2009). International Financial Management, New Delhi: (Anmol Publishers)
2. Bhalla,V.K. &Ramu, S.S.(2009). International Business Environment, New Delhi: (AnmolPublishers)
3. Hill, C.W.L., & Jain, A.K. (2007). International Business Competing inGlobal Market place. New Delhi:
McGrawHill.
4. Mead, R. (2004). International Management: Cross Cultural Dimensions (3rded.) New York;Wiley.
5. Salvator, D. (2009). International Economics (10thed.). Singapore; JohnWiley.

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M.B.A.- III Semester

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M.B.A.-III SEMESTER

Course Code Course Title Credits

MBA517 Insurance and Risk Management 5

Course Objective:
To make the budding finance professionals understand the fundamentals of Insurance and Risk Management in order
to enhance their knowledge and decision-making skills required for this specialtysector.

Unit 1 Risk – Conceptual Framework:

Meaning of risk, Risk versus Uncertainty. Risk distinguished from peril and hazards. Classification of Risk–
Financial and Non-financial Risks & Static and Dynamic Risk.Scope of Risk management, Process,
Identification and Risk Control. Risk Retention and Transfer, Alternatives to buying commercial Insurance.

Unit 2 Insurance – An Introduction:

Meaning and significance of Insurance.Cost and Benefits of Insurance. Principles – Indemnity, Utmost good faith,
Subrogation and Insurable Interest. Basic Principles of Insurance – utmost good faith, Insurable Interest, Indemnity,
Corollaries of Indemnity, Proximate Cause.

Unit 3 Classification of Insurance Business:

Life and General Insurance Business, , Voluntary (Private) and Compulsory Insurance. Types of Life Insurance–
Whole Life, Endowment, Assurance for children, Term Assurance, Participating and non-participating
policies.Termination of Life Insurance policies– surrender, lapses and paid-up.Classification of General Insurance
Business–Fire, Marine, Motor, Miscellaneous etc.

Unit 4 Insurance Devices:

Probability theory and its usage in Insurance.Dual application of the law of Large Numbers.Pooling in Insurance –
forms, cost, benefits and advantages.

Unit 5 Financial Aspects of Insurance:

Share Capital – Authorized, Issued & subscribed and Called-up & Paid-up. Reserves - General and
Specialized.Solvency of an Insurance company.

Course Outcomes:
After completion of the course students will be able to understand various types of risks; nature, principles, benefits
and policies of insurance; features and functioning of life insurance and general insurance business, personal and
commercial insurance business, as well as, financial aspects ofinsurance.

References:
1. James S. Reichmann, Robert Hoyt : Risk Management and Insurance, South-Western, & DavidSummer
CollegePub
2. K P Singh, M C Garg, B S BodlaInsurance: Fundamentals, Environment and Procedures Deep &Deep
Publications
3. P S Palande : Insurance in India, Sage PublicationsIndia
4. PravaNaliniTripathy&Prabir Pal : Insurance – Theory and Practice PHILearning
5. Ajay Kumar, D.P. Chatterjee, C. Chandrasekhar D. G. Patwardhan Ajay Kumar: Risk Management,
MacmillanIndia
6. Mrinal Chandra Sengupta&Mrinal Chandra Sengupta: Insurance Finance ProgressivePublishers
7. Julia Holyoake : Insurance, Chartered Institute ofBankers
8. PK Gupta : Insurance and Risk Management,Himalaya

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Course Code Course Title Credits

MBA518 Business Ethics and Corporate Governance 5
Course Objective:
The objective of this course is to endow the student with a broad perspective on themes and issues of Business
Ethics and Corporate Governance alongwith the irrelevance and application in the Indian setting.
Unit 1 Introduction to Business Ethics:
 Business Ethics – Concept, Characteristics, Importance and Need for business ethics. Indian Ethos, Ethics and
Values, WorkEthos,
 Sources of Ethics, Concept of Corporate Ethics, code of Ethics-Guidelines for developing code of ethics,
Ethics Management Programme, EthicsCommittee.
 Various approaches to Business Ethics - Theories of Ethics- Friedman’s Economic theory, Kant’s
Deontological theory, Mill & Bentham’s Utilitarianismtheory
 Gandhian Approach in Management and Trusteeship, Importance and relevance of trusteeship principlein
Modern Business, Gandhi’s Doctrine of Satya andAhimsa,
 Emergence of new values in Indian Industries after economic reforms of 1991 and social media and
technology revolution in newmillennia
Unit 2 Indian Ethical Practices and Corporate Governance:
 EthicsinMarketingandAdvertising,HumanResourcesManagement, FinanceandAccounting,Production,
Information Technology, Copyrights andPatents
 Corporate Governance: Concept, Importance, Evolution of Corporate Governance, Principles of Corporate
Governance,
 Regulatory Framework of Corporate Governance in India, SEBI Guidelines and clause49, Audit Committee,
Role of Independent Directors, Protection of Stake Holders, Changing roles of corporateBoards.
 Elements of Good Corporate Governance, Failure of Corporate Governance and itsconsequences
Unit 3 Introduction to Corporate Social Responsibility:
 Corporate Social Responsibility: Concept, Scope & Relevance and Importance of CSR in ContemporarySociety.
 Corporate philanthropy, Models for Implementation of CSR, Drivers of CSR, Prestigious awards for CSR inIndia.
 CSR and Indian Corporations- Legal Provisions and Specification on CSR, Future of CSR inIndia.
 Role of NGO’s and International Agencies in CSR, Integrating CSR intoBusiness
Unit 4 Areas of CSR and CSR Policy:
 CSR towards Stakeholders-- Shareholders, Creditors and Financial Institutions, Government,Consumers,
Employees and Workers, Local Community andSociety.
 CSR and environmentalconcerns.
 Designing CSR Policy- Factors influencing CSRPolicy,
 The Concept of Whistle-Blowing; Types of Whistle-blowers; Whistle-blower Policy; the Whistle-Blower
Legislation and developments inIndia.
Unit 5 Global Recognitions of CSR:
 Global Recognitions of CSR- ISO- 14000-SA 8000 – AA 1000 – Codes formulated by UN Global Compact –
UNDP, Global Reporting Initiative; major codes onCSR.
 CSR and SustainableDevelopment
 CSR through Triple Bottom Line inBusiness
Course Outcomes:
After completion of the course students will be able to learn to value both shareholder and other stakeholders’ rights
and responsibilities; develop ability to implement best practices on corporate governance.
References:
1. Mallin, Christine A., Corporate Governance (Indian Edition), Oxford University Press, NewDelhi.
2. Blowfield, Michael, and Alan Murray, Corporate Responsibility, Oxford UniversityPress.
3. Francesco Perrini, Stefano, and Antonio Tencati, Developing Corporate Social Responsibility-AEuropean
Perspective, Edward Elgar.
4. Sharma, J.P., Corporate Governance, Business Ethics & CSR, Ane Books Pvt Ltd, NewDelhi.
5. Sharma, J.P., Corporate Governance and Social Responsibility of Business, Ane Books Pvt. Ltd NewDelhi.
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Course Code Course Title Credits

MBA519 Management Information System 5

Course Objective:
The objective of the course is to introduce students to Management Information System, design decision support
system and appropriate applications of information management, strategic advantages, and effective decision making
with data and people in global and complex business organizations.

Unit 1 Introduction:
Meaning, functions, role and limitations of Management Information System, Classification of Information
Systems—Procedural and Functional, Organisation for Management Information System, Top Management
Support for Management Information System.

Unit 2 Planning of Management Information System:

Meaning, Need and Stages of MIS Plan—Nolan’s Stage Hypothesis, Steps in Planning MIS –Strategic Planning,
Information Requirements Analysis (IRA), Resource Allocation and MIS Project Planning. MIS Development
Approaches—Waterfall, Prototyping, Iterative Enhancement and JAD Models.

Unit 3 Design of Management Information System :

Information Characteristics, Elements and Data Sources; Approaches to Design—Conceptual and
Concrete.Use of Context Diagram, ERD & DFD in Designing; Documentation and Formats in MIS.

Unit 4 Implementation and Evaluation:

Tasks in Implementation, Methods of Conversion, Behavioural Implications in MIS and Strategies toovercome
Behavioural Implications, Approaches and Process of evaluation ofMIS.

Unit 5 Computers in Management Information System:

Comparison of manual and computerized Information System, Selection of Computer System; Enterprise Systems,
Opportunities and Problems in ERP Selection and Implementation.Security, ethical, social and privacy issues in
MIS.

Course Outcomes:
After completion of this course students will be able to understand the basic concepts and technologies used in the field
of management information systems; they will be able to develop and implement appropriate information system;
outline the role of the ethical, social, and security issues of information systems.

References:
1. BrienJames,O Management Information System,McGra-Hill
2. D.P.Goyal Management Information System,Macmillan
3. LaudonandLaudon Management Information System,PHI
4. C.S.V.Murthy Management Information System,HPH
5. GaganVarshney,Pankaj Management Information System, Global VisionPH
6. Madam &AwadheshGupta Management InformationSystem
7. UmaG.Gupta Management Information System—A ManagerialPerspective
8. ContarJerome Management InformationSystem
9. Schulthesis Management InformationSystem.

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Course Code Course Title Credits

MBA520 Tax Management in India 5

Course Objective:
The basic objective of this course is to make the students aware of the basic concepts, management and administration
of taxation, specially to familiarize the student with various aspects of tax framework in India.

Unit 1 Income Tax:

Basic Concepts, Income, Person, Assessee, Assessment Year, Previous Year, Gross Total Income, Total
income. Residence and Tax Liability, Tax Planning, Tax avoidance and Tax-evasion.

Unit 2 Tax Management:

Meaning and Scope, Collection of Tax at source Deduction of Tax at source, Advance payment of
tax.Preparation and Filing of Return, Assessment Procedure; penalties and prosecution.

Unit 3 Tax Administration:

Income Tax Authorities, Recovery and Refund of tax, Appeals and Revision, Settlement of cases and
Advanced Ruling, Search, Seizure and Assessment.

Unit 4 Goods and Services Tax:

Overview of GST Framework.Important terms and definitions under the Act, Registration, Composition
Scheme, GST Returns.GST Administration.

Unit 5 Customs:
Role of customs in international trade, Important terms and definitions under the customs act 1962: Kinds of
duties basic, auxiliary, additional or countervailing: Basics of levy: ad valorem, specific duties.

Course Outcomes:
Upon completion of this course, students will be able to understand the nature and scope of tax management, tax
deducted on source, preparation and filing of return; understand the concept and computation of Income from business/
profession; as well as administration of recently adopted GST.

References:
1. H.C.Mehrotra&S.P.Goyal:DirectTaxIncludingPlanning&Management,SahityaBhawanPublications Agra.
2. V.K. Singhania: Direct Taxes: Law and Practice, Taxman’s Publication,Delhi.
3. K.M. Bansal: GST &Customs Law, Taxman’s Publication,Delhi.
4. Central Goods and Services Tax Act, 2017, Integrated Goods and Services Tax Act, 2017, Uttar
Pradesh Goods and Services Tax Act,2017.
5. Circulars Issued by C.B.D.T, Income Tax Act 1961,Income Tax Rules,1962.
6. Customsact.

Course Code Course Title Credits

MBA521 Viva-voce (based on Summer Training Report: 50 marks 05
for Report Evaluation and rest 50 marks for Viva-Voce)

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Course Code Course Title Credits

MBA 522 Consumer Behaviour and Marketing Research 5

Course Objective:
The basic objective of this course is to make the students aware of the basic concepts of consumer behavior. It also
helps the students to understand the complexities of consumer needs and perceptions and translate them into effective
Marketing Strategies. It intends to provide elementary knowledge of marketing research as well.

Unit 1 Introduction:
Nature, Importance, and Scope of Consumer Behaviour; Application of Consumer Behaviour in
Marketing.Determinants of Consumer Behaviour, changing profile of Indian Consumers.

Unit 2 Individual Determinants of Consumer Behaviour:

Needs and Motivation, Perception, Learning and learning theories, Attitude and attitude change, Personality
and Life Style.

Unit 3 External Determinants of Consumer Behaviour:

Group Dynamics, Reference Groups and their Influence, Family- Role and Functions.Social class, Culture
and sub- Culture, Cross Cultural understanding of Consumer Behaviour.

Unit 4 Consumer Decision Making Process:

Consumer Decision Making Process, Models of Consumer Behaviour: Nicosia; Howard- Sheth; Engle; Kollat
and Blackwell Models, Business buying behavior.

Unit 5 Introduction to Marketing Research:

Meaning of Marketing Research, Types of Marketing Research, Importance; customer insight, Ethics, Structure
of marketing Research, Marketing Research Process.

Course Outcomes:
After completion of this course, students will be able to, identify and explain the factors which influence consumer
behavior; relate internal dynamics such as personality, perception, learning, motivation and attitude towards the
choices consumers make; use appropriate research approaches including sampling, data collection and questionnaire
design etc for specific marketingsituations.

References:
1. Schiffman, L.G. and Kanuk, L.L.: ConsumerBehavior.
2. Nair, Suja R: Consumer Behaviour in IndianPerspective.
3. Loudon, David, L and Bitta, A.J. Dalla: ConsumerBehaviour.
4. Bennet and Kasara Jan: ConsumerBehaviour.
5. Peter J. Paul and Jerry C. Olson: Consumer Behaviour and MarketingStrategy.
6. Nigel Bradley: Marketing Research – Tools and Techniques, Oxford University Press.

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Course Code Course Title Credits

MBA523 Retail and Supply Chain Management 5

Course Objective:
The basic objective of this course is to make the students aware of the role of retail industry and strategy formulation
under retailing. It also intends to make understanding about the importance, process, decisional phases and supply
chain drivers of supply chain management. This course will also help them understand logistics management as part of
SCM.

Unit 1 Introduction:
Definition and Scope - Retailer - Evolution of Retailing Industry - Factors behind the change of Indian Retailing
Industry - Economic Growth - Retailers Role in Distribution Channels - Benefits of Retailing - Retailing
Environment, Classification of retailers

Unit 2 Buying Behaviour:

Buying behaviour process, Types of Buying behaviour, Buying Situations

Unit 3 Retailing Strategies:

Definition of retail Market Strategy, Pricing, Promotion, Store Location and Site Evaluation: Importance of
Location Decision - Retailing strategy and Location - Characteristics Used in Location - Analysis - Defining the
Trade Area, Store Layout – Design, Visual Merchandising

Unit 4 Supply Chain Management:

Importance of Supply Chain Management (SCM), Decision phases and process view of SCM, Supply chain
drivers, Various Flows (cash, value and information) in SCM

Unit 5 Logistics Management:

Logistics Management as part of SCM, Logistics costs, inbound and outbound logistics, Bullwhip effects in
Logistics, Purchasing and warehousing Management, Functions of Purchase Department, Vendor Rating.

Course Outcomes:
This course enables the students to understand the retailing process, the environment within which it operates and the
various retail institutions along with their functions. This course will also help them to understand the supply chain
system and logistics management.

References:
1. Newman A.J. and Cullen P- Retailing: Environment and Operations (Vikas,1sted.)
2. Vedmani G. Gibson- Retail Management- Functional Principles & Practice (Jaico Publications1sted)
3. Raghunath G. (IIMA)- Logistics and Supply Chain Management(McMillan,1sted)
4. Krishnan Dr. Gopal- Material Management, (Pearson, New Delhi,5thed.)
5. Agarwal D.K.: A Text Book of Logistics and Supply Chain Management (McMillan,1sted.)
6. Sahay B.S.- Supply Chain Management McMillan, 1sted.

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Course Code Course Title Credits

MBA 524 Capital Investment and Financial Decisions 5

Course Objective:
This course enables the students to understand the nature and opportunities of various types of capital investment and
financial decisions as well as their application in managerial activities. The objective of this course is also to expose
them with the instruments for financing of capital investments and financing through financial institutions.

Unit-1 An Overview:
Nature of the Investment of Capital Expenditure Decisions, Identification of Potential Investment Opportunities,
Criteria for preliminary screening, Aspects of Project Appraisal

Unit-2 Financial Appraisal of a Project:

Defining Costs and Benefits, Preparing Cash Flow Projection, Appraisal Criterion Pay Back Period, ARR, NPV,
IRR, BCR,

Unit-3 Risks in Investment Decisions:

Futurity-Uncertainty-Risks, Types and Sources of Risks, Types and Sources of Risks, Measurement of risk,
Decision Trees, Sensitivity Analysis.

Unit-4 Financing of Capital Investments:

Lease Financing, Venture Capital, Financing of Expansion-Internal and External, Acquisition and related
problems.

Unit-5 Financing Through Financial Institutions:

IFCI, IDBI, ICICI, State Financial Corporations.

Course Outcomes:
On the successful completion of the course the student would be able to - understand various investment alternatives,
and risk and return associated with them, have an idea of valuation of various securities, apply the concepts, tools and
techniques related to security analysis and portfolio management.

References:
1. V.K. Bhalla InvestmentManagement
2. P. Hamption Financial Decision Making-Concepts Problems andCases.
3. R.M. Srivastava Financial Decision Making-Concepts, Problems andCases.
4. J. Satyanarayana K. Rama Krishna LeaseFinancing.
5. Ramesh Gupta Venture Capital and Indian FinancialSector.

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Course Code Course Title Credits

MBA 525 Security Analysis and Port-folio Management 5

Course Objective:
This course provides a broad overview of security and focusing the issues faced by portfolio managers and
investors in general and to provide conceptual foundation for the purpose of undertaking investment analysis for
securities as well as portfolios.

Unit 1 Introduction:
Nature, Process, and Scope of financial assets investment decisions; Structure of Indian Securities Market-An
overview; Sources of Financial Information.

Unit 2 Securities Analysis:

Two-parameters frame work; Understanding of return and risk of a security; Types of return and risk; Sources
of risk.

Unit 3 Analysis of fixed-income Securities:

Bond fundamentals; Valuation of bonds; Analysis of risk in bonds; Certificate of Deposits. Analysis of
variable-Income securities (Equity): Approaches to security (Equity) analysis, Fundamental Analysis,
Technical analysis, Efficient market hypothesis.

Unit 4 Portfolio Theories and Management:

Traditional and Modern Portfolio Theories; Markowitz Model; Sharpe’s Single Index Model; Capital Assets
Pricing model (CAPM) and Arbitrage Pricing Model (APT): Performance Evaluation of Portfolios, Problems
Associated with Revision of Portfolio.

Unit 5 Financial Derivatives:

Future, Options, Portfolios of future and option synthetics.

Course Outcomes:
After completion of the course students will be able to, understand the workings of the capital and money market;
apply the acquired knowledge of capital market for valuation of both equity and fixed income securities; develop a
deep understanding on the tradeoff between risk and return and get expertise on asset allocation inportfolio.

References:
1. Fischer Donald E,& Jordan Ronald J: Security Analysis and Portfolio Management,Prentice-Hall
2. PandianPunithavathy: Security Analysis and Portfolio Management, Himalaya Publishing House PvtLtd
3. Van Horne : Financial Management & Policy,Prentice-Hall
4. Weston J.F. & Brigham E.F.: Essentials of Managerial Finance, Hinsdale, IL: The DrydenPress
5. Walker E.W. : Essential of Financial Management,Prentice-Hall
6. Gitman&Joehuk : Fundamentals of Investing, Pearson AddisonWesley

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Course Code Course Title Credits

MBA526 Human Resource Development 5

Course Objective:
The objective of this course is, to acquaint the students about the purpose, process and applications of Human
Resource Development; to help the students to focus on the issues and strategies required to select and develop
manpower resources; to develop the skills necessary for application in HR related issues

Unit 1 Introduction:
HRD Concepts, Strategic HRD, e-HRM, Goals and Mechanisms of HRD; HRD as a total system, Principles of
designing HRD system, HRD commitment and culture in the Globalisation Era, HRD in Indian Industries.

Unit 2 HRD Process, Instruments, Sub-systems and Outcomes:

Steps in HRD Process; HRD Instruments; Subsystems of HRD; HRD Outcomes, Linkage between HRD
Processes, Instruments, Outcomes and Organisational Effectiveness.

Unit 3 Career Planning and Development and Empowerment:

Concept and Rationale of Career Planning and Career Development; Career Stages; Process of Career Planning
and Development; Effective Career Planning; Counseling for Career Planning; Concept and Process of
Empowerment.

Unit 4 Training and Development:

Identifying Training needs, Planning for Training, Training Evaluation, Systems Approach to training,
Executive Development Programmes, New Roles of Training; Managerial Grid Training.

Unit 5 Performance Management and HRD Audit:

Concept, Methods and Process of Performance Management; Competency Mapping; Balanced Scorecard;
Concept and Significance of Potential Appraisal and Development; HRD Audit Concept and Key Audit Areas;
T.Q.M; Quality Circles.

Course Outcomes:
After completion of the course students will be able to understand the basic ideas about human resource and its
relevance in organizations. They will attain the knowledge of HRD concepts including other related aspects. The
students will also get knowledge about career planning, training and development, potential appraisal and make
themselves aware with HRD audit.

References:
1. Shyam Chandra: Studies in CorporateHRD
2. Rao, T.V VermaKK Alternative approaches and strategies of Human ResourceDevelopment.
3. Mathur B.L : Human Resource Development- Strategies Approaches andExperiences
4. Rao T.V: HRDAudit
5. RaoT.V &Peniara D.F: Recent Experiences inHRD
6. Pareek V and Rao T.V: Designing and Managing Human ResourceSystems
7. Werner, Jon M. and Randy L. Desimone, Human Resource Development, South-WesternEducational
Publishing, 6th Edition,2009
8. Nadler, L, Corporate Human Resources Development, Van NostrandReinhold.

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Course Code Course Title Credits

MBA527 Labour Laws in India 5

Course Objective:
The present course aims at familiarizing the participants with the concept, objectives and scope of labour welfare in
India. Also to make them aware about various laws related with labour welfare and social security in India.

Unit 1 Labour Welfare:

Concept, Objectives and Scope of Labour Welfare, Types of Labour Welfare- Statutory and Non-Statutory;
Agencies of Labour Welfare Work.

Unit 2 Labour Welfare in India:

Labour Welfare under Constitution of India, Main Provisions of the Factories Act, 1948 and the Mines Act,
1952 Regarding Labour Welfare. Workers Education in India

Unit 3 Wage Legislation:

Main provisions of:
1. The Payment Of WagesAct1936
2. Minimum WagesAct1948
3. The Payment of Bonus Act 1965 including main recommendations of the BonusCommission.

Unit 4 Social Security:

Concept, Need and Significance of Social Security, Types of Social Security, Social Assistance and Social
Insurance, Social Security in India

Unit 5 Social Security Legislation in India:

Main Features and Provisions of the Employees State Insurance Act, 1948; the Employees Provident Funds
and Misc. Provisions Act, 1952; Workmen's Compensation Act, 1923; and the Maternity BenefitAct,1961.

Course Outcomes:
After completion of the course students will be able to understand the provisions of labour laws, wage legislation and
general laws. Knowledge about these laws will help them further in managing HR and enable them to implement the
labour laws in their organization appropriately.

References:
1. Dynamics of Industrial Relations, Trade Unionism and Labour Welfare in India, By Shrikant Mishra
2. Economics of Labour and Industrial Relations by T.NBhagoliwal
3. Labour Problem and Welfare by M.Mustafa
4. Industrial Relations, Participating Management by B.PRath
5. Management of Industrial Relations and Labour Laws by S.CSrivastava
6. Personnel Management and Industrial Relations in India by R.S.Davar
7. Industrial Relations in India by V.Agnihotri
8. Labour and Industrial Law, Malik P. L, Eastern Book Company,Lucknow.
9. Simplified Approach to LabourLaws 3rd ed, Sharma J. P, Bharat Law House Pvt. Ltd, NewDelhi.
10. Introduction to Labour& Industrial Law, Singh Avtar, Wadhwa and Company,Nagpur.

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M.B.A- IV Semester

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M.B.A.-IV SEMESTER

Course Code Course Title Credits

MBA528 Strategic Management 5

Course Objective:
The present course aims at familiarizing the participants with the concepts, tools and techniques of corporate
strategic management so as to enable students to develop analytical and conceptual skills and the ability to look at
the totality of situations.
Unit 1 Introduction to Strategic Management:
 Concept of Strategic Management, Strategic Management Process, Vision, Mission and Goals, Approaches to
Strategic Decision Making, Importance, Benefits and Risks of StrategicManagement.
 Levels of Strategies: Corporate, Business and Operational Level Strategy, Strategic BusinessUnit
 FunctionalStrategies:FinancialStrategy,MarketingStrategy,HumanResourceDevelopmentStrategy,
Operational Strategy,Globalstrategy
 Business Environment: Components of Environment- Micro and Macro and EnvironmentalScanning
 SWOT (TOWS) Matrics, ETOP (Environmental Threat and OpportunityProfiling)
Unit 2 Strategy Formulation, Implementation and Evaluation:
 Strategic Formulation: Stages and Importance, Formulation of Alternative Strategies:Mergers, Acquisitions,
Takeovers, Joint Ventures, Diversification, Turnaround, Divestment andLiquidation.
 Strategic Analysis and Choice: Strategic Choice- Factors and Importance, Issues and Structures, Corporate
Portfolio Analysis- BCG Matrix, GE Nine Cell Matrix, Hofer’sMatrix
Unit 3 Strategy Implementation and Evaluation:
 StrategicImplementation:Steps,ImportanceandProblems,ResourceAllocation-Importance&Challenges
 Strategic Evaluation and Control: Importance, Limitations andTechniques
 CorporateRestructuringStrategies:Concept,NeedandForms,CorporateRenewalStrategies:Concept,Internal and
External factors andCauses.
 Strategic Alliance: Concept, Types, Importance, Problems of Indian Strategic Alliances & InternationalBusinesses
Unit 4 Emerging Strategic Trends:
 Business Process Outsourcing and Knowledge Process Outsourcing in India: Concept and Strategies. Reasons for
growing BPO and KPO businesses inIndia.
 Reengineering Business Processes- Business Reengineering, Process Reengineering andOperational
Reengineering
 Start-up Business Strategies and Make in India Model: Process of business start ups and its Challenges, Growth
Prospects and government initiatives in Make in India Model with References to National manufacturing,
Contribution of Make in India Policy in overcoming industrial sickness
Unit 5: Social and Ethical considerations in Generic and Global Strategic Management
 Public Private Partnershp: Importance, Problems and Governing Strategies of PPPModel.
 Information Technology Driven Strategies: Importance, Limitations and contribution of IT sector inIndian
 Business
 Global Context of Strategic Management and CorporateGovernance.
Course Outcomes:
After the completion of the course student will be able to understand about strategic management; develop learning
and analytical skills among the students to solve business problems and provide strategic solutions; to acquaint with
the nature, scope and dimensions of Business Policy and Strategic Management Process.
References:
1. Porter, Michael E., Competition in Global industries, Harvard University Press, New York,1986.
2. Porter, Michael E., The Competitive Advantage of Nations, Macmillan, London,1990.
3. Frynas, J.G. and K. Mellahi, Global Strategic Management, Oxford UniversityPress.
4. Henry, Anthony E., Understanding Strategic Management, Oxford University Press, NewYork.
5. Wheelen, et. al., Strategic Management and BusinessPolicy.
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6. Ghosh, P.K., Strategic Management- Text & Cases, Sultan Chand&Sons.
7. Nag, A., Strategic Management- Analysis, Implementation, Control, VikasPublishing.
8. Business Policy and Strategic Management–DrAzharKazmi, Published by Tata McGraw HillPublications
9. Business Policy and Strategic Management- Jauch Lawrence R & William Glueck Tata McGrawHill

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Course Code Course Title Credits

MBA 529 Operations Research 5

Course Objective:
This paper intends to acquaint the student with the management of different operational aspects of organizations
especially with respect to the manufacturing, assembling and servicing processes with numerical and quantitative
technical value addition.

Unit 1: Introduction to Operation Research

Managerial Decision Making and, Different Models of Operation Research: Principles and Types, Nature and
Scope, Duties and Responsibilities of Personnel.

Unit 2: Introduction to Linear Programming and Transportation

Formulation of Linear Programming Problems Graphical Solution to Two Variable Problems, Simplex Method
and Its Applications, Duality in linear programming, Primal and dual LP problems. Transportation problems-
Introduction, Initial Basic Feasible Solution: North West corner rule, Least Cost method, Vogel’s Approximation
method. Optimality test, Modified Distribution (MODI) Method and Stepping Stone Method,

Unit 3: Assignment Problem and Network Analysis

Introduction to the Assignment Model, Hungarian Assignment Algorithm, Solution to the Assignment Problem:
Maximization and Minimization Cases. Construction of a Network Diagram-Application of Networks in Project
Management: Program Evaluation and Review Technique (PERT) Model, Determination of Critical Path.
Distribution of Project Completion Time, Critical Path Method (CPM) Model, Application of CPM and PERT
Models

Unit 4: Game Theory:

Introduction, Basic Concepts, Classification, Payoff Matrix, Maximin and Minimax Strategies, saddle Point,
Mixed Strategies– Games with Saddle Point and without Saddle Point, Non-Zero Sum Games.

Unit 5: Waiting Line and Sequencing:

Introduction, Basic Characteristics, Input/ Arrival Process, Service Facility/ Mechanism, Depulori/ outlet,
Terminology and Notions, M/M/1 Model. Replacement: Introduction, Replacement Policies for equipment or
assets with deteriorating operational efficiency over time, Sequencing Models- n jobs & 2 machines, n jobs & 3
machines.

Course Outcomes:
After completion of the course students will be able to understand the meaning and scope of operational research;
explain the importance of linear programming, network analysis, game theory, waiting line and sequencing etc; apply
the knowledge of these methods to formulate real-life problems.

References:
1. Thompson W.W. : Operations Research Technique, Coloumbus, Ohio, C. E. Merrill Books(1967)
2. Acoff&Susoni M. : OperationsResearch
3. Levin R.I., Rubin D.S. & Stinson J.P.: Quantitative Approaches to Management, Mcgraw,Hill
4. Bierman H., BoniniC. P. & Houseman W. H.: Quantitative Analysis for Business Decision, Richard D.
Irwin Inc(’65)
5. Hiller F. S. & Lieberman G. J. : Introduction to OperationsResearch
6. TahaH.A.: Operations Research an Introduction, Prentice Hall of India Pvt. Ltd., NewDelhi
7. Gupta PK and Hira DS: Operations Research, S.C.Chand
8. Shenoy G V, Sherma S. C. &SrivastavaU. K.: Operations Research forManagement

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Course Code Course Title Credits

MBA530 Entrepreneurship Development 5

Course Objective:
To make the students know about entrepreneurship, entrepreneurial behavior, functional areas of business and their
inter-relation. To make them understand the risks and rewards of a new venture and the steps required to start a new
venture.
Unit 1: Entrepreneurship Development Perspective (15 Lectures)
 Concept and Definitions, Entrepreneur, Intrapreneur and Investor; Theories of Entrepreneurship-Schumpeter
Dynamic Entrepreneurship Innovation Theory, Theory of High Achievement by McClelland, Theory of
Personnel Resourcefulness; Role of entrepreneurship in economicdevelopment;
 Entrepreneurship process; Factors impacting emergence of entrepreneurship; Entrepreneurial attributes;
Entrepreneurial Culture; Classification and Types of Entrepreneurs; Women Entrepreneurs and special
Government schemes for women entrepreneurs in India; Social Entrepreneurship: Social Entrepreneurship-
Features, Importance, Arguments (for and against) SocialEntrepreneurship.
Unit 2: Entrepreneurial Development Programmes and Institutional Support: (15 Lectures)
 Incentives – Need, Promotion and development of Entrepreneurship, Types of Assistance and incentives -
Fiscal, Financial, Promotional, Marketing, andOrganisational.
 Central Government: National Policy for Skill Development and Entrepreneurship, Make in India,Start-up
India, Special drives to Attract Investments and Ease of doingbusiness.
 State Government: (with special References to Current Uttar Pradesh IndustrialPolicy)and
 Others and NGOs
Unit 3: Creating Entrepreneurial Venture: (10 Lectures)
 Generating Business idea- Sources of Innovation, methods of generating ideas, Creativity and Entrepreneurship;
Challenges in managing innovation
 Entrepreneurial Environment- Significance, SWOC Analysis, Problems ofEntrepreneurship
Unit 4: Business Planning Process: (10 Lectures)
 Search of BusinessIdea;
 Drawing business project: Format and steps; Reasons of projectrejections;
 EntrepreneurialChallenges;Legalissues;formingbusinessentity:considerationsandCriteria,requirements for
formation of a Private and Public LimitedCompany,
 Intellectual Property Protection- Patents Trademarks and Copyrights importance for startups.
Unit 5: Financial Analysis and Sustenance of Entrepreneurial Venture: (10 Lectures)
 IndustrialSickness
 Tools of Financial Analysis, Working capital, sources of development finance,Significance
 Essential considerations for sustenance and future growth of an entrepreneurialventure

Course Outcomes:
After completion of the course students will be able to understand the concept of entrepreneur and entrepreneurship,
instilling them basics of entrepreneurship development, EDPs and support system. Also it will give them an
overview about project planning, project report preparation and financial analysis.

References:
1. Kumar, Arya, Entrepreneurship: Creating and Leading an Entrepreneurial Organization, Pearson,India.
2. Hishrich., Peters, Entrepreneurship: Starting, Developing and Managing a New Enterprise,Irwin
3. Taneja, Entrepreneurship, GalgotiaPublishers.
4. Barringer, Brace R., and R. Duane Ireland, Entrepreneurship, Pearson Prentice Hall, New Jersy(USA)
5. Hisrich, Robert D., Michael Peters and Dean Shephered, Entrepreneurship, Tata McGraw Hill, NewDelhi
6. Lall, Madhurima, and ShikhaSahai, Entrepreneurship, Excel Books, NewDelhi
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7. Charantimath, P.,Entrepreneurship Development and Small Business Enterprises, Pearson Education, New
Delhi
8. Natarajan K. and E. Gordon, Entrepreneurship Development, Himalya Publication,India.
9. Vasant, Desai., Small-Scale Industries and Entrepreneurship, Himalya Publication,India.
10. Kuratko, D.F., and T. V. Rao, Entrepreneurship: A South-Asian Perspective, Cengage Learning

Course Code Course Title Credits

MBA 531 Comprehensive Viva-voce 5

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Course Code Course Title Credits

MBA532 Total Quality Management and Kaizen Strategies 5

Course Objective:
This course intends to introduce the concept of Total Quality Management, which hinges on continuous improvements
as the core mission of management. It intends to explain concept and strategies for implementing and managing
quality for product and services, to discuss various aspects and interfaces within and outside thesystem.

Unit 1 Overview:
Introduction to Quality, Managing quality, Quality Management Philosophies, Focusing on customers, Process
Management, Tools for process management.

Unit 2 Managerial Process for TQM:

Leadership and Strategic planning for TQM.Human Resource Development and Management for TQM.
Organising for TQM.

Unit 3 Tools & Techniques:

Just-in-time system, Bench marking, Six Sigma—Concept, Technique and Culture, Zero Defect approach,
Supply chain management, Total quality management in services.

Unit 4 TQM Implementation:

World Class Manufacturing, Reliability and Maintenance.Building and Sustaining Total Quality organization-
Role of Quality certification and Quality awards.

Unit 5 Kaizen Strategies:

Introduction, Kaizen environment, implementing Kaizen. Business Process Reengineering, Kaizen vs BPR.
Quality management in times of trouble and Quality management for transformation.Learning and knowledge
Management.

Course Outcomes:
After completing this course students will be able to understand the basic concepts of quality from an organizational
point of view; recognise the concept of total quality management and tools & techniques for used for quality
management; learn the implementation of world class manufacturing, reliability and maintenance adopting the
strategies like Kaizen and BPR etc.

References:
1. K. ShridharaBhat : Total QualityManagement
2. Besterfield : Total QualityManagement
3. Bank, J.: The Essence of Total Quality Management, PrenticeHall.
4. D D Sharma: Total QualityManagement
5. P N Mukharjee: Total QualityManagement

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Course Code Course Title Credits

MBA533 Integrated Marketing Communication 5

Course Objective:
To enable students to build a sound theoretical and practical understanding of the formulation of promotional
strategy and the management of the marketing communication process.

Unit 1 Introduction:
Introduction to Integrated Marketing Communication: Evolution and Importance of Integrated Marketing
Communication, The Promotional –Mix, Role of Communications in Marketing, Economic and Creative
justification of marketing communications.

Unit 2 Communication Process:

The Communication Process, Behavioral Aspects of Marketing Communication, Consumer response to
persuasive communications- Different Communication models, Influence of source message and channel
factors on communication

Unit 3 Advertising & Media Planning:

Advertising, advertising objectives, functions, message and strategies, Advertising budget, Advertising agency,
test of effectiveness of advertising, Media planning and strategy.

Unit 4 Personal Selling:

Personal selling, meaning importance, objectives, process, role of personal selling in promotion mix

Unit 5 Other Elements of Promotion-Mix:

Sales promotion, sales promotion objectives, B2C, B2B, B2T, T2C, sales promotion, types, public relation and
publicity, PR and publicity objectives, Direct marketing, Direct marketing objectives, Direct marketing strategies.

Course Outcomes:
After completion of this course students will be able to enhance their knowledge, understanding and skills in
marketing communication. Develop their basic ideas about IMC and its role in overall promotion strategies of any
firm. Apply an IMC approach in the development of an overall advertising and promotional plan. Enhance creativity,
critical thinking and analytical ability by developing integrated marketing communicationskill.

References:
1. S.A. Chunawalla: Advertising, Sales and Promotion Management, Himalaya PublishingHouse.
2. S.A. Chunawalla: Sales & Distribution Management, Himalaya PublishingHouse
3. Cohan, Dorothy, John: Advertising, John Wiley & Sons, NewYork
4. G.D. Douning: Sales Management, John Wiley & Sons, NewYork
5. CH Sandage CH Fryburger, Vernan: Advertising: Theory and Pratice, Richard D Irwing, NewYork
6. MN Misra: Sales Promotion & Advertising Management, Himalaya PublishingHouse
7. K. Kumar, K. Sethia& S. Chunawalla: Advertising Theory and Practice, Himalaya PublishingHouse.
8. P.K. Ghosh: Sales Management, Himalaya PublishingHouse
9. Namita Rajput &NeeruVasishth: Advertising & Personal Selling, Himalaya PublishingHouse

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Course Code Course Title Credits

MBA534 Services Marketing 5

Course Objective:
To familiarize students with the role, strategies and application specific to decision-making in the highly
competitive and rapidly growing services sector. Enable them to prepare, communicate and justify marketing mixes
and delivery systems for service-based organizations.

Unit 1 Introduction to Services Marketing:

Concept, Classification of Services, Reasons for Growth in Services, Goods versus Services, Features of
Services, Consumer behaviour in Services, Emergence of Service marketing, Marketing Challenges in Services
Business.

Unit 2 Strategies For Services Marketing:

Elements of Marketing Mix in Services (7P’s), Service triangle, Segmentation, Positioning & Differentiation,
Advertising and Sales Promotion of Services, Relationship Marketing.

Unit 3 Service Quality And Standards:

Customer Expectations & Perceptions about Services, Factors influencing Customer satisfaction, Determinants of
Service quality, Service Quality and Measurement- SERVQUAL, Gaps model of Service quality.

Unit 4 Delivering Services:

Role of Employees in service delivery, Developing customer conscious Employees, Quality Circles; Physical
Evidence- Physical Facilities, Physical Setting, Social Setting.

Unit 5 Managing Service Process:

Designing service process, Design options, Service process planning, Service Blueprint, Benchmarking, Service
Productivity, Application of Technology for Service activities.

Course Outcomes:
On successful completion of the course students will be able to differentiate service-based and physical product based
marketing activities; demonstrate knowledge of the extended marketing mix for services; apply relevant services
marketing theory, research and analysis skills in service-based organizations.

References:
1. Services Marketing, Zeithaml Valerie / Bitner Mary Jo. Tata McGraw-Hill
2. Services Marketing, Lovelock, Christopher, Prentice-Hall,InternationalEdition
3. Marketing Services: Competing through Quality, Berry, Leonard L / Parasuraman, A., Simon andSchuster
4. Services Marketing, Nargundkar, Rajendra. Tata McGrawHill
5. Managing Services Promises, Berry etal.
6. Services Marketing, NC Jain &Saakshi.
7. Services Marketing, S.Shahlahan

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Course Code Course Title Credits

MBA535 Financial Markets and Services 5

Course Objective:
To acquaint students about the money and capital market of India. To develop knowledge about stock exchanges and
derivative market as well as to provide overview of financial services.

Unit-1 Money Market in India:

Call Money Market, Treasury Bills, Commercial Paper and Certificate of Deposits, Money Market Mutual Funds,
Government Securities Market-Primary, Secondary and Instrument.

Unit-2 Capital Market in India:

Marketing and Pricing of Public Issues, SEBI, Credit Rating, Underwriting, Right Issue and Private Placement,

Unit-3 Stock Exchanges:

Organisation and Functioning, Modernization of Stock Exchanges-Automation in Trading System, Screen Based
Trading etc.

Unit-4 Derivative Market:

Markets for derivatives, Future, Forwards, and Options, Introduction to Swaps, Introduction to Securitisation,

Unit-5 An Overview of Financial Services:

Venture capital, Lease Financing, Hire Purchase, Merchant Banking and Factoring.

Course Outcomes:
After successful completion of the course students will be able to understand the structure and working of different
types of financial markets and services. They will know the functions, practices and regulation of money and capital
markets. They will also be able to recognise the role and importance of banking and financial services.

References:
1. Bhole, Capital Markets in a PlannedEconomy
2. Finanial, Markets andInstitutions,
3. Basu, Central Banking in Underdeveloped Economics. An IndianExperiment.
4. Kock, CentralBanking.
5. Khan, Indian Financial System inIndia.
6. Srivastava, Management of FinancialInstitutions.
7. Desai, The Indian FinancialSystem.

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Course Code Course Title Credits

MBA536 International Accounting and Financial Reporting 5

Course objective:
To familiarize students with the conceptual framework of international accounting and to introduce relevant financial
reporting standards regarding the key elements of financial reports. To enable them to identify and enforce disclosure
requirements for companies relating to the presentation of financial reports and notes.

Unit 1 Introduction
Causes of international differences – some major differences in financial reporting.

Unit 2 Financial Reporting:

International harmonization of accounting – the requirements of international accounting standards.Financial
reporting in USA, UK, Australia and Third world countries with special emphasis on legal issues, accounting
standards and consolidation of accounts.

Unit 3 Issues in International Accounting:

Consolidation – foreign currency translation – segmental reporting – foreign exchange risk management.

Unit 4 Harmonization in Financial Reporting:

Standardization and Harmonization role of international accounting bodies (IASC) in harmonization.

Unit 5 Ethical Issues in International Accounting:

Ethical Issues, Incidence and implications of window dressing (cases).

Course Outcomes:
After successful completion of the course students will be able to understand the accounting practices adopted in
different countries and the issues confronted by the companies involved in international business. Students will be able
to use the rules, regulations and standards issued by international organizations and the role International Accounting
Standard Committee.

References :
1. T. Doupnik&H. Perera : International Accounting, McGraw HillInternational
2. C. Nobes& R H Parker : Comparative International Accounting, Pearson/PHI
3. Frederick D S Choi : International Finance & Accounting Hand book – JohnWiley
4. James A Schweikart : International Accounting: A Case Approach – McGrawHill
5. KwabenaAnyane- Ntow: International Handbook of Accounting Education & Certification, PergamonPub.
6. Paul E Holt : International Accounting, DamePublications

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Course Code Course Title Credits

MBA537 Industrial Relations 5

Course Objective:
To give exposer about the industrial relations scenario and the issues involved in maintaining good employee relations.
To know about the emerging shift from industrial relations to employee relations and its impact on unionized activities
with its historical perspective.

Unit-1 Introduction:
Concepts of Labour and management and their roles in modern Economic System, Concept of Industrial Relations
and its Scope, Major Indicators of Industrial Relations Absenteeism, Labour Turnover, State of Discipline,
Grievance, Strikes and Lockouts.

Unit-2 Industrial Relations Scene in India:

Industrial Relations in India – A Historical Resume; A critical Evaluation of the Industrial Relations Scheme in
India. Evaluation of the Labour Policy and Give year plans. Collective Bargaining, The Concepts of Collective
Bargaining and its usefulness as a mechanism of the settlement of Industrial Disputes, Pre-requisites for
effective Collective Bargaining in India- its dominant features.

Unit-3 Workers Participation in Management:

Its concepts, objective forms and significance; Schemes of workers (Participation in Management-contents,
functions and their evolution Workers, democracy in the world context.

Unit – 4 Trade Unionism in India :

A critical evaluation of the functions and role of Trade Unions in India.

Unit-5 Technology and Industrial Relations:

Introduction, concepts of technological changes, impact of technological change, appropriate technology, its
relevance to the India context.

Course Outcomes:
The successful completion of this course shall enable the student to understand facets of interactions between the
employer and the employees. It will develop a comprehensive understanding about the legal frame work apprising
them how to interact, negotiate and transact with trade unions to balance and improve the relations between the
employer and the employees.

References:
1. Bhogoliwal, T.N. Industrial Relations inIndia
2. Owen, W.V. and Finston, H.V. IndustrialRelations
3. H.P.M. Personnel Management
4. Heckmann, IL &Hunuyager S.C. Management of PersonnelFunction
5. Mehrotra, S.N. Labour Problems inIndia.
6. Relevant LabourActs.

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Course Code Course Title Credits

MBA538 Organisational Health 5

Course Objective:
To introduce the nature, importance, elements and measurement of organizational health, as well as the structure and
impact of change on it.

Unit – 1 Introduction:
Nature and importance of Organisational Health.Organisational Effectiveness– Meaning and Approaches.
Adaptive Coping Cycle, Effectiveness vs. Efficiency.

Unit-2 Elements of Organisational Health:

Elements, Job satisfaction, Labour Turnover, Absenteeism, Morale their concepts and measurement, Motivational
Pattern of managers and workers in India.

Unit – 3 Measurement of Organisational Health:

Human Resource Accounting- Methodology and Models, Responsibility Accounting – Methodology and Models
Personnel Audit and Research.QWL- Concept and Measurement.

Unit – 4 Job Design and Work Culture:

Job Design and Work Culture, Organisational Structure and its impact on Organizational Health.Job Enrichment
and Job Enlargement. Work Culture and Organisational Climate in India. Stress and Burnout- concepts, Causes and
Strategies Human Reengineering work processes.

Unit-5 Organisational Growth:

Organisational Growth, Organisational Change, Process and Management.Management of Conflicts.

Course Outcomes:
The course will help the students in understanding the need of organisational health and its effectiveness. Knowing the
Impact of morale, motivational and job satisfaction on labour turnover.Acquainting Human Resource Accounting,
Responsibility Accounting, and the impact of organizational structure on Organizational Health and its growth.

References:
1. Dwivedi R.S. Human Relations and OrganisationalBehaviour- A GlobalProspective.
2. Rao VSP Human Resource Management – Text andCases.
3. Mee-Yan Cheung-Judge & Linda Holbeche, Organization Development: A Practitioner's Guide forOD
andHR
4. Wendell L. French, OrganizationDevelopment
5. S. Ramnarayan& T.V. Rao, Organization Development: Accelerating Learning andTransformation

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