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MM (3rd) Dec2020

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12 views2 pages

MM (3rd) Dec2020

Uploaded by

2xgtb7z58c
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Roll No. Total No.

of Pages : 02
Total No. of Questions : 18
BBA (2018 Ba tch) (Sem.–3)
MARKETING MANAGEMENT
Subject Code : BBA-302 -18
M.Code : 76656
Time : 3 Hrs. Max. Marks : 60

INST RUCT IONS T O CANDIDAT ES :


1. SECTION-A is COMPULSORY cons is ting of TEN questions carrying TWO marks
each.
2. SECTION-B cons ists of FOUR Sub-sec tions : Units-I, II, III & IV.
3. Eac h Sub-section contains TWO questions each, carry ing T EN ma rks e ach.
4. Students have to atte mpt any ONE ques tion from each Sub-section.

m
SECTION-A
o
Explain the following :
r . c
Q1. Customer needs

p e m
Q2. Societal Marketing.

p a c o
Q3.
r
Distribution Channel
r .
Q4. Mass Marketingb p e
Q5. Product Positioning
p a
Q6. Pricing decisions
b r
Q7. Product life cycle

Q8. Marketing Segmentation

Q9. Packaging and labelling decision

Q10. 4Ps of product

1 | M-76656 (S12)-211
SECTION-B

UNIT-I

Q11. Discuss the components of Marketing Environment.

Q12. What do you understand by Marketing? Describe its nature and scope in today's
competitive environment.

UNIT-II

Q13. A) Differentiate between mass marketing and segmentation.

B) Explain the concept of Market Segmentation along with its need and strategies?

Q14. What is marketing mix? Explain its components.

UNIT-III

Q15.
o m
Briefly explain the steps of New Product Development Process. Illustrate with an
example.

r . c
e
Q16. Discuss the process for determining the price of product .What are different pricing
strategies a company can adopt?

a p o m
r p
UNIT-IV

r . c
Q17.
b
Write short notes on the following :

p e
A) Explain types of channel of distribution and factors affecting decision.

p a
B) Explain physical distribution system and its components.

Q18.
b r
Discuss the merits and demerits of various components of product promotion.

2 | M-76656 (S12)-211

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