Scribd
Upload
26 views3 pages

Pages: 3

This document is an examination paper for the Second Semester B.B.A. Degree in Marketing Management, covering various topics such as marketing concepts, segmentation, pricing strategies, and sales promotion. It consists of multiple sections with varying question formats, including definitions, explanations, and detailed discussions. The exam is structured to assess knowledge across core marketing principles and strategies.

Uploaded by

abhijithchandran27
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
26 views3 pages

Pages: 3

This document is an examination paper for the Second Semester B.B.A. Degree in Marketing Management, covering various topics such as marketing concepts, segmentation, pricing strategies, and sales promotion. It consists of multiple sections with varying question formats, including definitions, explanations, and detailed discussions. The exam is structured to assess knowledge across core marketing principles and strategies.

Uploaded by

abhijithchandran27
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

(Pages : 3) M – 2689

Reg. No. : .............................

Name : ..................................

Second Semester B.B.A. Degree Examination, December 2021

Career Related First Degree Programme under CBCSS

Group 2(b)

Core Course: BM 1241 : MARKETING MANAGEMENT

(2017-2019 Admission)

Time : 3 Hours Max. Marks : 80

SECTION – A
Answer all questions. Each question carries 1 mark.

1. Define Marketing.

2. What is Production Concept?

3. What is Consumer Market?

4. What is behavioural segmentation?

5. Define Brand.

6. What is Product Mix?

7. What is Personal Selling?

8. Who is Wholesaler?

9. Define Services Marketing.

10. Who are front-line employees?

(10  1 = 10 Marks)

P.T.O.
SECTION – B

Answer any eight questions. Each question carries 2 marks.

11. Explain Promotion Mix.

12. Define Market Environment.

13. What is Targetting?

14. What is Multi-attribute segmenting?

15. Explain Product classification.

16. What is Differential pricing?

17. Explain Sales promotion.

18. Describe Marketing Channel.

19. What is Perishability in services?

20. What is Physical Evidence?

21. Describe Franchising.

22. What is Public relation?

(8  2 = 16 Marks)
SECTION – C

Answer any six questions. Each question carries 4 marks.

23. Briefly describe the Concept of PLC.

24. Explain the Evolution of Marketing.

25. Discuss on BCG Matrix.

26. Explain the levels of Market Segmentation.

27. What is product Classification? What are they? Briefly explain.

28. What are the types of intermediaries?

2 M – 2689
29. Explain about the Adapting pricing strategies.

30. What are the determinants of price?

31. Briefly explain the Marketing strategies of service firms.

(6  4 = 24 Marks)
SECTION – D

Answer any two questions. Each question carries 15 marks.

32. What is marketing strategy? Explain in detail the PLC marketing strategies.

33. What is pricing? Explain in detail the pricing methods.

34. Explain sales promotion. What are the techniques of sales promotion?

35. What do you mean by Marketing? Explain the Nature and Importance of
Marketing.

(2  15 = 30 Marks)

————————

3 M – 2689

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy