Karix

Omni Channel Partnership

India’s largest and world’s leading omnichannel provider
4 things you need to know about us

1. We are the largest messaging 2. Empowering policy makers to

service provider in India revolutionize the CPaaS Industry

~45% SMS market share1 Partnering with policy makers, we bring

positive changes in the industry
>50% of India’s SMS traffic is
processed via our DLT platform Anti Phishing Platform (ATP) aimed to
combat global SMS phishing
800bn+ interactions annually
across platforms Powering the nation's telecom operators:
20+ DLT platforms deployed in 4 out of 6!
Years of
pioneering
enterprise
communications
3. Our partnerships enable 4. Recognition by industry
unmatched capabilities for you pioneers

Partnerships with leading tech and Recognized as Visionary in

OTT platforms Gartner magic Quadrant

Featured in next top 100

companies in India

Recognized as a leader in
data security and privacy
 Tanla recognized as a Growth Partner of
VISIONARY in 2023 by Gartner the Year by Meta
We are the choice of leaders across industries

Retail and Pharma and Telecom, DTH Auto, Travel & Payment
Banks Financial Services Insurance Government
Brands hospitals and Media E-commerce Gateways
Our offerings combine legacy and new-age channels
Digital interactions opportunities with customers
Our marquee products …

Product Suite
Omnichannel interactions with customers across
multiple channels and partners
1 SMS Email Voice

 Multichannel interaction with a single

API for connecting with customers on
their preferred channel
 Exclusive partnership with Truecaller

2 Rich Communication Services (RCS)

 Highly personalized branded messages
on the most ubiquitous channel- SMS
 Send Rich Media like images, GIFs,
documents over RCS
 In collaboration with Google and Vi
Rich Communication Services

Revolutionizing Business
Messaging
 What is RCS?
RCS (Rich Communication
Verification
Services) is a next generation
SMS protocol that upgrades text Customer safety
messages with rich features like and trust with Trusted Branding
branding, media, and analytics verified sender
With brand name
info
and logo

Easy, One-tap
Replies
Suggested Replies
customized to your
Richer Media brand
Branding Rich media Interactivity Delhi

Images, videos,
and GIFs BOM to DEL
Mumbai to Delhi
BOM DEL
Disha Gupta

Disha Gupta

QR Codes
Tools for tickets, Convenience
Read Analytics Verified coupons and Connected to the
receipts channel more Google Ecosystem
(Location, Calendar)

1. Under development
Why RCS?
… and substantially better
Brands are choosing RCS because of 4 prominent reasons performance and ROI

1. Rich 2. End-to-end 3. Real time 4. Increasing

Open rates 3-4X
interactive journey insights Reach
features
Higher engagement Provides fulfillment Real time insights via Growth of RCS-
with CTAs, smart of journey from an interactive enabled android CTR 5-6X
replies, high awareness to dashboard handsets and
resolution images etc. purchase upcoming availability
on iOS
Conversion
2-3X
rates

Lower cost of
1-2X
acquisition
 How are players leveraging RCS in India across
sectors?
Non-exhaustive Deep dives ahead xx – Illustrative use cases

Industries
BFSI & Fintech Retail/E-commerce Travel & Logistics Gaming Others

Use case type

1 Upgrade over  Collections/Payment  Shopping  Booking  Gaming app  Car servicing
SMS – visual reminders for credit confirmation confirmation disclaimers updates
enhancements in card bills, loans  Web check-in link  Sports match
 Order updates  e-pharmacy receipt
a cost-effective
 Issuance update on  Warranty cards,  Promotional offers information  Oil marketing
manner
credit/debit cards invoice sharing  New flight/train  Discount, offers and company offers
 Transactions updates  Offer promotional service updates cashback messages  Real estate offers
 New product updates /post  Promotional offers
offerings shopping updates
 New product/store
launches

2 Drive E-E  Loan Issuance  Register for new  Native ticket  Game app  Consultation/
journeys journeys product launches bookings (train, downloads Appointment
 Credit card  New SKU purchase flight, hotels)  Merchandise booking
application journeys journeys  Add on services purchase journeys  Service booking
 App downloads  App downloads (Meals), check ins,  Booking/registering
boarding pass, seat for new car
reservations etc. launches
Business Messaging
A. Truecaller – Karix | An exclusive partnership
World’s best caller ID and SPAM One of largest digital interactions To provide secure,
blocking app for customers players catering to brands
rich, real time and
interactive
consumer
experiences

260 Mn+ 1,300+

Active users in India Enterprise customers across
segments

~1 Bn 40%+
App installs globally Market share in India
12
Truecaller can support major
enterprise use cases
1 OTPs
(non-regulated OTPs, account login, delivery etc.)

2 Transactional (plain text)

(transactional, service, bill payments, order, delivery etc.)

3 Promotional (plain text)

(offers, promotions, deals, events, loyalty programs, etc.)

4 Rich media
(attachments, links, CTAs, 2-way messaging)
 A1. OTPs | Easy access to OTPs with draw-over permission on
applications
2

1
1 Verified brand
identity
displayed prominently

` 2 High
engagement
` sticky notifications

OTP auto-
Centro Airlines

selected on the
clipboard

Sticky notification with Separate section within Option to copy OTP

smart card TC Inbox for OTPs from the message
A2. Transactional messages | Elevated user experience with
sticky notifications and smart cards
3
1 Centro Bank 1 Verified brand
identity
2 displayed prominently

Centro Bank
`

2 Ability to add CTAs

to notifications
for redirection

3 High
engagement
sticky notifications

Sticky notifications with Sender marked as

synthesized smart cards verified by Truecaller
A3. Promotional messages | Higher engagement with bubble
notifications
1
Centro Bank Centro Bank

Centro Bank
1 High
Centro Bank
prominence to
promotional message

2 Configurable CTA
through inbuilt URL
2
shortener

Bubble notifications Message lands in the TC inbox Plain text and rich media
(not the promo inbox) for promos supported
whitelisted enterprises
A4. Rich Media | Multiple advanced rich media capabilities

Attachments Custom CTAs Link Previews

• Images • Documents • Order tracking • Customer • Web links • Video links
• Videos • GIFs • Bill payment support
B. Value proposition | Truecaller has multiple advantages
compared to SMS/RCS
Channel benefit Description SMS Truecaller RCS
Superior user 1 Smart notifications for transactional
experience & OTP Plain text notifications Plain text notifications
for all messages for all messages

2 Brand name & logo in sender ID

Advanced messaging 3 Character limit per message 160 1000+ 2000+1

capabilities
4 Rich media messaging

Streamlined 5 Registration process Required Simple Required

onboarding
Entity registration with One time with minimal Agent creation required
and easy to use telcos requirement

6 Template whitelisting required

Brand name required, Entity whitelisting required Registration required before
exact variable position for marquee brands promo sending a message

7 Traffic provision from day 1 Unlimited Unlimited Limited

4 A2P messages per brand
per user allowed/month

8 Pricing model Simple Simple, cost-effective Simple

Restrictions on msg. size Charged per message sent Charged per message sent

Supported by multiple 9 HTTPS API, FTP, Managed campaign

interfaces

1. Lower pricing tier with ~160 characters limit available

Unlock Growth and
Revenue with
Conversations

Find store location

Karix: WhatsApp's Growth Story

~15.73 Billion ~840 Million 1000+ Brands

WhatsApp messages Conversations processed use our WhatsApp

processed per annum every month business solutions
across industries
Impact across Industries
Fintech Retail

~4-5X lower FCR 60-70% faster customer response 50-60% higher re-engagement
time with WhatsApp vs email for repeat users
10-15% increase in new account ~7-8X increase in reactivation
openings ~50-60% reduction in lead cost with
CTWA compared to other Ad types rates of dormant users
2-3X increase in customer 3-4X WhatsApp sales conversions >20% increase in customer
service efficiency compared to call centers satisfaction score

Logistics and Utilities E-Commerce

THE
~30% increase in customer 500% increase in customer engagement
satisfaction index

Upto 1 hr response time for customer 30-40% dormant users reactivation

queries received on WhatsApp
25-30% increase customer satisfaction IMPACT
20-30% reduction in RTO1 losses score

1. Return to Origin Source: Expert calls, Internal analysis

Creative use of Newly launched WhatsApp Features to deliver Impact

WhatsApp Flows

WhatsApp Native Checkouts

WhatsApp Carousel Templates

CTA Buttons

Copy Coupon Code

Limited Time Offers

Success Stories
Our customers hitting the ball out of the
park with WhatsApp
Gamification for EORS Sale campaign

30+ million promo 3 million customers 3 days TTM

campaign with engaged with includes
gamification bot carousels as part development
of mystery offers and execution
Engaging leads with Click-to-WhatsApp ads
Facebook WhatsApp
Key Objectives:

• Maximize the impact of Facebook

advertising
• Enhance customer engagement directly
from ads
• Provide a seamless path from ad to
purchase

Solution:

Leveraged click-to-WhatsApp for:

• Enhanced Facebook ad impact
• Dynamic catalog push based on customer
requirements

Impact:

~8 Million users reached

Enhanced shopping experience with WhatsApp chatbots
using native WhatsApp button lists
Key Objectives:

• Enhance customer engagement beyond traditional channels

• Reduce operational costs in customer support
• Improve the efficiency of the customer journey and shopping
experience

Solution:

Integrated chatbots using advanced WhatsApp features such as

button lists for:

• Pre-purchase interactions
• Post-purchase support
• Shopping assistant
• Store locator
• Live agent interactions
Pin code-based store locator
suggestions to encourage
walk-in sales across outlets
Enhancing customer interactions with Carousels

Tanishq effectively utilized carousels for lead generation

and delivering new product information to customers.

• Product Information: New products were showcased

through engaging carousels and catalogue option.

• One-Click Purchases: Simplified purchasing with a single

click.

• Expert Chat: Provided direct access to product experts

for personalized assistance.
Enabling self-service &customer inquiries on WhatsApp, for Panasonic
Chennai Metro leveraged WhatsApp native checkouts to enable hassle
free travel for 3 lakh+ commuters daily
Shoppers Stop going with the Flow
Easy Sign-Up with 'Flows' Exclusive Offers

• Easy registration or
sign-up on WhatsApp
flows simplifies the
process.

• Instant confirmation
and
communication without
the need for complex
forms or website
navigation.
Higher customer engagement with one
simple tweak !!!!

• Send bills on WhatsApp and then stich all

the bot journeys within the bill
conversation

• Also, this message is being used to take

explicit consent/opt in from customers to
receive future offer / event
communications

31
Exclusive Event Invitation

Directly reach your valued

customers with
personalized invites,
ensuring higher
engagement and
attendance, while also
enhancing the customer’s
connection to the brand
through a VIP shopping
experience.
Zepto uses WhatsApp carousels for enhanced story telling

Impact
Key Objective:

Redefining convenience with instant

500%
Increase in customers
engagement via WhatsApp carousels and engagement
compelling promotional campaigns, enhancing and interaction
shopping journey. landscape on
WhatsApp
Solution:

a. Implemented the WhatsApp carousel

38%
Dormant users
feature to reach and engage users.
reactivated and saw a
28% increase in repeat
b. Ran various high volume promotional purchase
campaigns
1Mn
New users acquired
each week
 Croma
Challenge Faced
Engaging consumers in structured conversations for various loyalty-based programs and
boosting sales during promotional events.

Solution Offered
a. Implemented structured conversation strategies for loyalty programs.
b. Transformed regular Black Friday sales to ‘Black Magic’ Friday sales with engaging
promotional strategies.

Outcomes:
• Improved brand loyalty and higher conversion rates with
• 55 Mn messages were dispatched within the span of just one month.
• Engagement programs for coupons showed 30% higher repeat rates.
• 48% new customers and 52% loyal patrons during Black Magic Friday sales.
• 14.5% coupon redemption rate and a 34x revenue boost.
Croma's Black Friday
campaign
Purchasing & Sharing Gift cards on WhatsApp by
integrating Payments

• MakeMyTrip implemented end-to-

end gift card purchase journey on
WhatsApp using PayU's native
payment integration.

• Customers can easily purchase

and share gift cards with friends
and family all within WhatsApp.
 Business – Karix Advantage

Best TPS Availability from Meta for large

enterprise volumes – 25m per hour Our Marquee Customers- India
• Leading Loyalty Company
• Largest Bank
• Largest Travel Partner
• Leading retailer
Readymade Integration Adapters
Seamless scalability
Unlock possibilities with our ready-to-
Enabling smooth operations with 150
use 3rd party plugins, featuring
Million push notifications in 24 hours
Clevertap, Leadsquared, Moengage,
with conversational data Deliver, Pay, Webengage
Highly Secured Communication
Succeed!
• Encrypted API Calls
Only pay when we achieve
• Masked/Hashed PII Data
successful WhatsApp message
• Selective Data Storage
delivery to handsets!
• Choice of encryption method

Instant insights & Early Access to

Meta Feature
Dynamic fallback capabilities
Highly scalable, product market fit feedback
for features and services Effortlessly switch from WhatsApp to SMS, SMS to Configurable Bot Platform
WhatsApp, WhatsApp to TrueCaller, and RCS to • Platform powered with BPA
**Launched TTL for Utility based on our exp with Logistics use WhatsApp as needed."
cases
• Supports Masked PII Data
• Live Agent Routing
Our Omnichannel Bot Platform meets all your Conversational Needs

CHANNELS

Bot Builder Workflow Builder Knowledge Base Voice Capabilities

✔ Conversation Designer ✔ Process/Workflow designer ✔ Extract and Ingest ✔ Conversational IVR
✔ Dialog Builder ✔ UI components/Form Design Knowledge ✔ ASR/TTS
BUILD STUDIO ✔ Visual Training and Testing ✔ Dashboard ✔ Docs, PDFs, and Websites ✔ Deep IVR Integration.
✔ NLP Analysis ✔ Settings ✔ Custom Annotation Tool ✔ GDPR compliant data
✔ Intent Recognition ✔ Integrations ✔ Advanced Extraction encryption
✔ Exception Handling ✔ Predefined templates library Images, Tables etc. ✔ Next-best action

Channel Connector Natural Language Processing Process Intelligence Analytics & Insights
API Authorization ✔ Multiple, Nested and Follow-up
✔ ✔ Deep Neural Network ✔ NLP Analysis
Channel API Handling Intents
✔ ✔ Knowledge Graph
PLATFORM ✔ Auto format messages by ✔ Unsupervised and Supervised
✔ Amend Entity Value ✔ Dialog Flow Analysis
✔ Pause and Resume ✔ Pattern Recognition
Channel Training
✔ Context Management ✔ Custom Tagging
✔ Cross Channel Context ✔ Sentiment Management
✔ Interruption Handling ✔ Insights on flows
✔ Web Crawling

SERVICES USER MANAGEMENT CASE MANAGEMENT CLOUD & ONPREM 3rd PARTY INTEGRATION
Elevating Enterprise Communication with Conversational bots

Generative AI Personalization &

Segmentation

Natural Language
Processing & Workflow Error Handling & Fallback
Automation

Intent Recognition – ASR/TTS Application Integrations

Response Generation – Text/ Learning and Adaptability

Dynamic PDFs/Rich Cards/Images

Seamless Data Transfer Analytics and Reports

between Channels
Other USPs

i. Complete setup on On-prem or dedicated/Pvt

i. Ready feature for selecting the Sender id randomly from the pool, cloud
System takes care of it automatically. ii. Store data with encryption
ii. API request Encryption logic, to accept encrypted submissions iii. Live agent to support contact centre to
and Compliance to Data security requirements WhatsApp use cases
iii. Feature rich GUI to run large scale campaigns, Multiple file iv. Low cod/no code conversational designer
upload support allowing business to upload >1M in one go v. Support for NLP and vernacular flows with Voice
iv. Auto-shortening feature on WhatsApp. integration
v. CTA- Click tracking analytics. vi. Multi-channel Support for bots - web, mobile
vi. Capability to perform Scheduling & Distributed Delivery apps, messaging platforms
vii. Allow business to control roles & permissions as a part of User vii. Analytics and Insights both at campaign level
management, Enables additional authorization control. and bot analytics
viii. SMS fallback capability in case WhatsApp fails viii. Support for document management and rich
cards
ix. Platform can handle large bulk campaigns >100M a day
ix. Integration with LDAP and SSO.
x. Campaign integration with FTP servers
Our Team is the Hero

Category of Resource Role Brief

Single Point of contact for the customer and

Key Account Manager ensure all the account level activities and
deliverable are going on-time

The team will help in terms of capturing the new

Presales Manager requirements and ensure clarity is maintained for
the ease of all stakeholders

Primary SPOC who would be responsible for

Project Manager onboarding, managing the project and any future
change requests

Primary SPOC for solving any technical queries

Technical Account Manager
and make sure campaigns runs smoothly

SPOC to ensures to bring the fresh perspective in

Customer Success Manager the customer ecosystem and brings new ideas to
scale up the campaigns
 Karix Approach – To implement the conversational solutions

1 2 3 4 5 6 7

Blueprinting Conversation Solution Design Implementation Testing Go-live Post Live Support
design

• Functional and Non- • Design • Volume & • Implementation • Test suites • Deployment plan • Review/Refinement
functional conversational Performance • Unit/integration • UAT • Setup governance • Training (if required)
requirements experience • Integrations testing • Defect fixes • Publish • 24*7 Support &
• BRD Signoff • Build conversation • Design decisions • Iterative builds • UAT sign-off • Go-live Escalation Matrix
w.r.t Hindi & English • Demos
EXPLORE MORE WITH US!
Feel free to contact.

Company