EDCS Mobile 1<> Karix

Omni Channel
Partnership
India’s largest and world’s leading omnichannel provider
4 things you need to know about us

1. We are the largest 2. Empowering policy makers to

messaging service revolutionize the CPaaS
provider in India Industry
​~45% SMS market share1 Partnering with policy makers, we
bring positive changes in the industry
​>50% of India’s SMS traffic is
processed via our DLT platform Anti Phishing Platform (ATP) aimed
to combat global SMS phishing
​800bn+ interactions
annually across platforms Powering the nation's telecom
20+ operators: DLT platforms deployed in 4
Years of out of 6!
pioneering
enterprise
communications
3. Our partnerships enable 4. Recognition by industry
unmatched capabilities for pioneers
you
​Partnerships with leading tech and ​Recognized as Visionary
OTT platforms in Gartner magic
Quadrant
​Featured in next top 100
companies in India

​Recognized as a leader
in data security and
privacy
​ Tanla recognized as a
Growth Partner
VISIONARY in 2023 by
of the Year by
Gartner
Meta
 Meta’s Growth Partner of the Year 2 years in a row

Meta's Conversations event, WhatsApp Business Summit, 2024

2023
We are the choice of leaders across industries

​Retail and ​Pharma and ​Telecom, DTH ​Auto, Travel & ​Payment
​Banks ​Financial ​Insurance ​Government
Brands hospitals and Media E-commerce Gateways
Services
 Our offerings combine legacy and new-age channels
​Digital interactions opportunities with customers
​Our marquee products …

​Product Suite
Omnichannel interactions with customers
across multiple channels and partners
1 ​SM ​Emai ​Voice
S l
 Multichannel interaction with a
single API for connecting with
customers on their preferred
channel
 Exclusive partnership with
Truecaller
2 ​Rich Communication Services

(RCS)
Highly personalized branded
messages on the most ubiquitous
channel- SMS
 Send Rich Media like images, GIFs,
documents over RCS
 In collaboration with Google and Vi
Success
Stories
Our customers hitting the ball out of
the park with WhatsApp
KARIX - WhatsApp's Growth Story

​ ~15.73 Billion ​ ~840 Million 1000+ Bran

ds

WhatsApp Conversations proces Use our WhatsApp

messages sed every month business solutions
processed per across industries​
annum
Creative use of Newly launched WhatsApp Features to deliver
Impact

WhatsApp Flows

WhatsApp Native
Checkouts
WhatsApp Carousel
Templates

CTA Buttons

Copy Coupon Code

Limited Time Offers

Water Bill Payment Reminders
Success Stories
Retail and E-Commerce

Our customers hitting the ball out of

the park with WhatsApp
Gamification for EORS Sale campaign

30+ million 3 million 3 days TTM

promo customers includes
campaign with engaged with development
gamification carousels as and execution
bot part of mystery
offers
Engaging leads with Click-to-WhatsApp ads
Facebook
Key Objectives: WhatsApp
• Maximize the impact of Facebook
advertising
• Enhance customer engagement directly
from ads
• Provide a seamless path from ad to
purchase

Solution:

Leveraged click-to-WhatsApp for:

• Enhanced Facebook ad impact
• Dynamic catalog push based on customer
requirements

Impact:

~8 Million users reached

Enhanced shopping experience with WhatsApp
chatbots using native WhatsApp button lists and more
Key Objectives:

• Enhance customer engagement beyond traditional channels

• Reduce operational costs in customer support
• Improve the efficiency of the customer journey and
shopping experience

Solution:

Integrated chatbots using advanced WhatsApp features

such as button lists for:

• Pre-purchase interactions
• Post-purchase support
• Shopping assistant
• Store locator
• Live agent interactions
Pin code-based store locator
suggestions to encourage walk-in
sales
Enhancing customer interactions with
Carousels

Tanishq effectively utilized carousels for lead generation

and delivering new product information to customers.

• Product Information: New products were showcased

through engaging carousels and catalogue option.

• One-Click Purchases: Simplified purchasing with a

single click.

• Expert Chat: Provided direct access to product

experts for personalized assistance.
Enabling self-service &customer inquiries on WhatsApp, for
Panasonic
 Chennai Metro leveraged WhatsApp native checkouts to
enable hassle free travel for 3 lakh+ commuters daily
 Easy Sign-Up with 'Flows' Exclusive
Offers

• Easy registration or
sign-up on WhatsApp
flows simplifies the
process.

• Instant confirmation
and
communication with
out the need for
complex forms or
website navigation.
Zepto uses WhatsApp carousels for enhanced story
telling
Impact
Key Objective:

Redefining convenience with instant

500%
Increase in customers
engagement via WhatsApp carousels and engagement and
compelling promotional campaigns, interaction landscape
enhancing shopping journey. on WhatsApp

Solution:

a. Implemented the WhatsApp carousel

38%
Dormant users
feature to reach and engage users.​
reactivated and saw a
28% increase in repeat
b. Ran various high volume promotional purchase
campaigns​
1Mn
New users acquired
each week
 Croma
Challenge Faced
Engaging consumers in structured conversations for various loyalty-based
programs and boosting sales during promotional events.

Solution Offered
a. Implemented structured conversation strategies for loyalty programs.
b. Transformed regular Black Friday sales to ‘Black Magic’ Friday sales with
engaging promotional strategies.
Outcomes:
• Improved brand loyalty and higher conversion rates with
• 55 Mn messages were dispatched within the span of just one
month.
• Engagement programs for coupons showed 30% higher repeat
rates.
• 48% new customers and 52% loyal patrons during Black Magic
Friday sales.
• 14.5% coupon redemption rate and a 34x revenue boost.
Croma's Black Friday
campaign
Purchasing & Sharing Gift cards on WhatsApp by
integrating Payments

• MakeMyTrip implemented end-

to-end gift card purchase journey
on WhatsApp using PayU's
native payment integration.

• Customers can easily purchase

and share gift cards with friends
and family all within WhatsApp.
Higher customer engagement with
one simple tweak !!!!

• Send bills on WhatsApp and then stich

all the bot journeys within the bill
conversation

• Also, this message is being used to take

explicit consent/opt in from
customers to receive future offer / event
communications

24
Exclusive Event Invitation

Directly reach your

valued customers with
personalized invites,
ensuring higher
engagement and
attendance, while also
enhancing the customer’s
connection to the
brand through a VIP
shopping experience.
 Business Channel – Karix Advantage

Best TPS Availability from Meta for

large enterprise volumes – 25m per Our Marquee Customer- India
hour • Leading Loyalty Company
• Largest Bank
• Largest Travel Partner
• Leading retailer
Readymade Integration
Seamless scalability Adapters
Unlock possibilities with our ready-to-
Enabling smooth operations with
use 3rd party plugins, featuring
150 Million push notifications in 24
Clevertap, Leadsquared, Moengage,
hours with conversational data
Deliver, Pay, Webengage
Highly Secured Communication
Succeed!
• Encrypted API Calls
Only pay when we
• Masked/Hashed PII Data
achieve successful
• Selective Data Storage
WhatsApp message
• Choice of encryption method
delivery to handsets!

Instant insights & Early Access

to Meta Feature
Dynamic fallback
Highly scalable, product market fit feedback capabilities
for features and services Effortlessly switch from WhatsApp to SMS, SMS Configurable Bot Platform
to WhatsApp, WhatsApp to TrueCaller, and RCS • Platform powered with BPA
**Launched TTL for Utility based on our exp with to WhatsApp as needed."
Logistics use cases
• Supports Masked PII Data
• Live Agent Routing
Our Omnichannel Bot Platform meets all your Conversational Needs

CHANNEL
S

Bot Builder Workflow Builder Knowledge Base Voice Capabilities

✔ Conversation Designer ✔ Process/Workflow designer ✔ Extract and Ingest ✔ Conversational IVR
✔ Dialog Builder ✔ UI components/Form Design Knowledge ✔ ASR/TTS
BUILD ✔ Dashboard ✔ Docs, PDFs, and Websites ✔ Deep IVR Integration.
✔ Visual Training and ✔ Settings ✔ Custom Annotation Tool ✔ GDPR compliant data
STUDIO Testing ✔ Integrations encryption
✔ NLP Analysis ✔ Predefined templates library ✔ Next-best action
✔ Intent Recognition ✔ Advanced Extraction
✔ Exception Handling Images, Tables etc.
Channel Connector Natural Language Process Intelligence Analytics & Insights
Processing ✔ Multiple, Nested and Follow-up
✔ API Authorization ✔ Deep Neural Network
Intents ✔ NLP Analysis
✔ Channel API Handling ✔ Knowledge Graph
PLATFORM ✔ Amend Entity Value ✔ Dialog Flow Analysis
✔ Auto format messages by ✔ Unsupervised and
✔ Pause and Resume ✔ Pattern Recognition
Channel Supervised Training ✔
✔ Context Management Custom Tagging
✔ Cross Channel Context ✔ Sentiment Management
✔ Interruption Handling ✔ Insights on flows
✔ Web Crawling

SERVICES USER MANAGEMENT CASE MANAGEMENT CLOUD & ONPREM 3rd PARTY
INTEGRATION
Elevating Enterprise Communication with Conversational bots

Generative AI Personalization &

Segmentation

Natural Language
Processing & Workflow Error Handling &
Automation Fallback

Intent Recognition – Application Integrations

ASR/TTS

Response Generation – Text/ Learning and

Dynamic PDFs/Rich Adaptability
Cards/Images

Seamless Data Transfer Analytics and Reports

between Channels
Other USPs

i. Complete setup on On-prem or

i. Ready feature for selecting the Sender id randomly from the dedicated/Pvt cloud
pool, System takes care of it automatically. ii. Store data with encryption
ii. API request Encryption logic, to accept encrypted iii. Live agent to support contact centre to
submissions and Compliance to Data security requirements WhatsApp use cases
iii. Feature rich GUI to run large scale campaigns, Multiple file iv. Low cod/no code conversational designer
upload support allowing business to upload >1M in one go v. Support for NLP and vernacular flows with
iv. Auto-shortening feature on WhatsApp. Voice integration
v. CTA- Click tracking analytics. vi. Multi-channel Support for bots - web,
vi. Capability to perform Scheduling & Distributed Delivery mobile apps, messaging platforms
vii. Allow business to control roles & permissions as a part of vii. Analytics and Insights both at campaign
User management, Enables additional authorization control. level and bot analytics
viii.SMS fallback capability in case WhatsApp fails viii. Support for document management and rich
cards
ix. Platform can handle large bulk campaigns >100M a day
ix. Integration with LDAP and SSO.
x. Campaign integration with FTP servers
Our Team is the Hero

Category of Resource Role Brief

Single Point of contact for the customer and

Key Account Manager ensure all the account level activities and
deliverable are going on-time

SPOC will help in terms of capturing the new

Presales Manager requirements and ensure smooth onboarding to
the platform

Primary SPOC who would be responsible for

Project Manager managing the project and any future change
request

Primary SPOC for solving any technical queries

Technical Account Manager
and make sure campaigns runs smoothly

SPOC to ensures to bring the fresh perspective

Customer Success Manager in the customer ecosystem and brings new
ideas to scale up the campaigns
 Karix Approach – To implement the conversational solutions

1 2 3 4 5 6 7

Blueprinting Conversation Solution Implementatio Testing Go-live Post Live

design Design n Support

• Functional and • Design • Volume & • Implementation • Test suites • Deployment plan • Review/
Non-functional conversational Performance • Unit/integration • UAT • Setup Refinement
requirements experience • Integrations testing • Defect fixes governance • Training (if
• BRD Signoff • Build converation • Design decisions • Iterative builds • UAT sign-off • Publish required)
w.r.t Hindi & • Demos • Go-live • 24*7 Support &
English Escalation Matrix
EXPLORE MORE WITH
US!
Feel free to contact.

Company