Inside This Issue

NIGERIA
Newsletter 2nd Qtr. 2009 Dr. Maduka Turns 50 . . . . . . . . . . . . . .1-2
Volume 3 Issue 2
ALBANIA
Seminar Held in Tirana . . . . . . . . . . . .3-4

Dr. Maduka Turns 50! BULGARIA

ABRO Now Nationwide . . . . . . . . . . . .5

Over the years, Dr. Cosmas Maduka, Chairman ARMENIA

Main Store in Yerevan . . . . . . . . . . . . . . .5
of Coscharis Motors, ABRO’s #1 customer, has
served as an inspiration to many of our ABRO
ROMANIA
distributors worldwide. Six Regional Salesmen . . . . . . . . . . . . . . .5

INDIA
Masking Tape . . . . . . . . . . . . . . . . . . . . .6

QATAR
Growing Market . . . . . . . . . . . . . . . . . . .6

GUINEA
Visit to ABRO Headquarters . . . . . . . . .6

IRAQ
New Outlet in Iraq . . . . . . . . . . . . . . . .7

BOSNIA
New ABROnized Car . . . . . . . . . . . . . . .7

COLOMBIA
20 Years in Business . . . . . . . . . . . . . . . .8

URUGUAY
Graffiti Event . . . . . . . . . . . . . . . . . . . . .8

IN DEPTH REPORT: Windshield Repair Kit . .9

Dr. Cosmas Maduka with wife Charity and their five children Cosmas Junior, Charity New Promo Items . . . . . . . . . . . . . . . .10
Junior, Peter, Timothy and Jonathan at the Birthday Celebration in Nigeria.
RUSSIA
Dr. Maduka and his lovely wife, Charity, hosted a gala event celebrating both of Advertisement Campaign . . . . . . . . . . .11
their 50th birthdays on January 31, 2009 in Lagos, Nigeria that was attended by
over 1,000 guests. Included at the festive event were all of the major pillars of Counterfeit Update . . . . . . . . . . . . . . .12
Nigerian industry, top government officials, leading educators throughout Let’s Share Ideas:
Nigeria and a number of overseas guests.
HONDURAS
Desktop Calendars . . . . . . . . . . . . . . .13
ABRO’s Vice President, Tim Demarais, attended this beautiful venue and deliv-
ered a special birthday address to Dr. and Mrs. Maduka and invited guests. NICARAGUA
Also, in attendance were Mr. Victor Aherdemla and Mr. Uzor Obuzor from ABRO Posters . . . . . . . . . . . . . . . . . . .13
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Coscharis Ghana and Mr. Felix Maduka from Coscharis Ivory Coast. Meet ABRO’s Staff . . . . . . . . . . . . . . . .13

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NIGERIA
COSCHARIS continued
We would like to take this opportunity to wish a belated but heartfelt birthday
salutation to Cosmas and Charity Maduka on behalf of all of the members of
the ABRO family in celebration of their half century mark.
Dr. Maduka epitomizes the old adage that hard work, strenuous effort and
smart business sense lead to success which is characteristic of all of our
successful ABRO distributors worldwide.
Here’s to another 50 great years, Dr. Maduka!
ABRO’s Vice President, Tim Demarais, delivers
birthday greetings to Dr. and Mrs. Maduka.

Dr. Cosmas Maduka welcomed each of the many

guests personally.

BOOK RELEASE
From Trials to Triumphs - The Coscharis Story
At the event in Lagos, Nigeria that celebrated Cosmas and Charity
Maduka’s 50th Birthday, Dr. Maduka also launched his new book
“From Trials to Triumphs-The Coscharis Story”. Critics predict this
book will be a best seller in Nigeria. The Coscharis success story is
truly remarkable and when you examine the book you can see that
ABRO has played a role in this success.

This “must read” book chronicles the success of Dr. Maduka who grew
a $400 initial investment to a multi million dollar commercial empire
that spans the globe today! This is a great motivational guide of what
it takes to be successful in today’s turbulent business climate.

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ALBANIA
TREG AUTO
2009 ABRO Seminar Held in Tirana

Treg Auto’s customers received

this well designed invitation to
their 2009 ABRO Seminar.

Treg Auto hosted their First Annual ABRO Seminar at the Tirana International Hotel & Conference Center in Tirana, Albania.

Michael Molnar, ABRO U.S.A. with Ali Tafili,Treg Auto Treg Auto had the seminar filmed and created a After the seminar guests were invited for drinks,
Distributor and Adrian Vocaj, Treg Auto. DVD for all of their distributors. food, and conversations.

On February 13, 2009 our ABRO dis- self and giving an overview of ABRO. all of its distributors. Klodian’s broth-
tributor in Albania, Treg Auto, held Klodian Vocaj did an excellent job er, Adrian Vocaj, ended the seminar
their first ABRO Seminar. Over 30 translating for those who did not by presenting all of ABRO’s new
customers attended the event to learn understand English. products.
more about ABRO. Klodian Vocaj then gave a presenta- After the seminar, everyone stayed to
The seminar began with ABRO sales- tion on the different categories of eat and discuss their personal success-
man, Michael Molnar, introducing him- products that ABRO has available to es with ABRO.
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 ABRO billboards can be seen in
Tirana and across Albania.

Klodian Vocaj, Agim Vocaj and Michael

Molnar in front of Agim’s car service in
Lezha, Albania. The ABRO banner is
proudly displayed.

ALBANIA
TREG AUTO continued
Treg Auto has invested in advertising the ABRO name in
Albania. They have developed many ideas that would work
for any market.
Treg Auto designed billboards displaying various ABRO
products. You can see these billboards driving down the
main highways in Albania. They are always placed in prime
locations so that more people will see them.
Their delivery truck also functions as a moving billboard.
It has been painted to show off the ABRO name, the variety Treg Auto’s new delivery truck was designed by Klodian Vocaj.
of ABRO products and the message that ABRO is “a trusted
name worldwide”. You can always spot the ABRO delivery
truck driving around town.
Because of ABRO’s success and popularity, counterfeit
ABRO products are a problem in Albania. They are trying
to fight this by educating customers about the differences
and putting banners outside of stores that say “Official dis-
tributor of real ABRO Products.”
Treg Auto has
done an amazing
job of creating
a reputation of
quality products
for ABRO in
Albania. They
are planning to
continue to grow
DVD of the 2009 ABRO Seminar that is being
distributed to all of Treg Auto’s customers. in 2009 and Adrian Vocaj, Michael Molnar, Gjergj Vocaj and Klodian Vocaj in front of
beyond. ■ their main ABRO store in Tirana, Albania.

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BULGARIA
DIKOM Ltd.

Doycho Yugov, Dikom

President, Michael
Molnar, ABRO U.S.A.,
Ilian Kostov, Dikom
President.

ABRO notepads,
pens, and lighters are
products that Dikom’s
customers use
everyday. ABRO is
becoming very
popular in Bulgaria.

Dikom was visited by ABRO salesman Michael Molnar this

past February to discuss new products and opportunities in
ROMANIA
Bulgaria. Dikom is now working with a petrol station chain RO GROUP INTERNATIONAL
that can be found all over Bulgaria
Dikom’s business is projected to grow in 2009 largely
because of their immense advertising efforts. ABRO ads can
now be found in Bulgarian car magazines. Additionally, they
have designed their own pens, lighters and notepads to give
to their customers.
Dr. Roland Rovenţa, Luminiţa Bǎrbulescu,
ARMENIA Mr. Piloyan has done a Michael Molnar and Laurenţiu Lungu

ABRO KOMFORT wonderful job of growing RO Group is capturing the

the ABRO business in Romanian car products market.
Armenia. He has set up a They have ABRO products in
main store in Yerevan and all of the largest stores in
has warehouses around the Bucharest and all over
Romania. RO Group has
city. You can find ABRO in accomplished this by splitting
almost any hardware or Romania into 6 sections with
car shop in Yerevan today. each section having a salesman.
ABRO Komfort started by RO Group offers daily deliver-
selling ABRO spray paint ies to all of their customers
and gradually expanded and during their deliveries they
Robert Sahakyan, Arshak Hovhannisyan, Tigran
Barseghyan, Michael Molnar, ABRO U.S.A., Lidia into selling the full range of are introducing new ABRO
Baroyan, and Ashot Piloyan, President, ABRO KOM- products to them.
FORT at the main store in downtown Yerevan. ABRO products.

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INDIA
Masking Tape QATAR
Behzad Trading
Enterprises
ABRO products are now
marketed and distrib-
uted in Qatar through
Behzad Trading
Enterprises. Although
they have a relatively
small market, they are
growing the business by
Sonny Sohrab, ABRO U.S.A., with Reny Varghese, Crown importing a majority of
Tapes, and Mr. A.K. Gupta, Sunrise Industries. the products that we
Our Indian distributors have continued their offer. The picture taken
is from one of their retail
explosive growth in India where ABRO
outlets and as you can
Masking Tape is the #1 selling Masking
see, ABRO is strategi-
Tape. Through the outstanding efforts of our cally placed in the mid-
Indian distributors in 2008, India made the dle of the store right in
top five list of ABRO distributors. front of the entrance. Mr. Abhilash Isaac, Sales Manager, Behzad Trading.

GUINEA
Visit to ABRO World Headquarters
Mr. Ismael Niane from Guinea visited the
ABRO World Headquarters in South Bend,
Indiana along with two of his colleagues.

Mr. Niane spent a great deal of time dis-

cussing some of the new products and the
different ways that we could continue to
grow our sales in Guinea.

Sonny Sohrab, ABRO U.S.A.

with Algassimou Diallo, Ismael Niane and
Mamadou Diallo in the ABRO lobby.

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IRAQ
MERIWAN
New Outlet in Iraq

Despite the ongoing problems and difficulties in Iraq, Mr. Salar of Meriwan Ltd. has been able to continue to grow his
business through investment in advertising and point of purchase displays. The above pictures have been taken from
one of the newest shopping centers in Kurdistan where ABRO has quickly become synonymous with high quality, U.S.A.
made products.

BOSNIA
AVANTI New Smart Car ABROnized with Stars and Stripes

In 2008 Avanti had another record year

with ABRO! They are now reinvesting
their money into advertising projects to
produce even more growth. Their latest
project was ABROnizing their new smart
car which they use for driving to all of
their meetings. The ABRO car is definite-
ly eye catching.

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 COLOMBIA
KANGUROID
20 Years in Business
with ABRO

From left to right; Erica and Harry, Mario Manta, Silvana and Gustavo Jr., Gustavo Sr., and Magaly Barbosa.

ABRO Industries, Inc. recently celebrated 20 years of doing business with

Cellux-Kanguroid and the Barbosa family in Cartagema, Colombia.

Kanguroid has been doing an excellent job in promoting the ABRO name. Their website is very well
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designed and shows many ABRO products.

URUGUAY
Daluc ABRO Distributor Sponsors Graffiti Event

Following in the footsteps of ABRO Ecuador, our ABRO distributor Dario Nieves in Uruguay is sponsoring a
Hip Hop Graffiti Competition. The event is expected to be a major marketing success.

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IN DEPTH REPORT:

ABRO INSTRUCTIONS FOR LARGER CRACKS*

1. Clean glass with dry cloth.
Windshield Repair Kit 2. Remove cap from syringe. Start from lowest point
of crack. Slowly and gently press down on the
plunger following the crack line while filling with
EASY TO USE! Repairs broken and the resin.
cracked windshields in just minutes! 3. From the inside of the car, press VERY GENTLY on
glass just below the area being repaired, allowing
the resin to flow into the crack.
PREPARATION
4. Replace cap on to the syringe. Place clear plastic
Hot climate: Park car in shade. Open windows to cool
or food wrap over the repaired area.
down glass or a cool, wet cloth may be held on the inside of
5. Cure in the sun for 20-30 minutes.
the windshield.
Cold climate: Warm glass by running car heater for 10 6. Clean repair area using a safety razor blade.
minutes. DO NOT use defroster. *For cracks up to 8'' ( 20 cm)

1 2 3

Locate the damaged area and make sure to remove Clean glass with ABRO glass cleaning wipe and dry Peel off one side of the O-ring. Place O-ring on glass,
any loose glass and dirt. thoroughly with ABRO microfiber cloth or paper towel. centered over break, with tab pointing upward.

4 5 6

Remove cap from syringe and insert into the

pedestal, twisting syringe while inserting. Pull back on
Peel top from O-ring. Attach pedestal to O-ring with syringe plunger until notch on plunger appears. Hook
tab pointing upward. Run fingers around top of notch onto -shaped bracket on top of the syringe Twist plunger and release grip, allowing plunger to go
pedestal to make sure seal is firm. barrel. Wait 20-30 seconds downward injecting resin into damaged area.

7 8 9

Allow to sit for 15 minutes. Remove syringe from Cover break with clear plastic. Some of O-ring may Remove excess chemical and O-ring from break with
pedestal. Cap syringe for future use. Remove be on glass… this is OK. Cure in direct sunlight for a safety razor blade. Clean area with ABRO glass
pedestal using safety razor blade. 15 minutes. Allow more time for a cloudy day. cleaning wipe. Crack should hardly be noticable now.

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Promotional Items

IMPORTANT
Please contact your
ABRO representative for
cost and shipping infor-
mation BEFORE you place
promo orders. Thank you.

NEW ABRO
Display Stands
Redesigned with plenty of hooks to hang
all of your ABRO products. The bright
blue color and large ABRO logo will be
noticeable in even the largest store.
Large 70 x 195 x 43cm 1/CASE
Small 50 x 80 x 30cm 1/CASE

!!! COMING SOON !!!

Arriving in the Warehouse:
MAY 1, 2009

!!! AVAILABLE NOW !!! ABRO Promo Boxes

1 BOX INCLUDES:
• 10 HATS
• 10 LARGE SHIRTS
• 10 X-LARGE SHIRTS
• 50 PENS
• 25 LAPEL PINS
• 5 NOTE BOOKS
• 50 WELCOME STICKERS
• 100 ABRO STICKERS

Sands Expo Center Messe Frankfurt

Las Vegas Germany
2009 Show Dates: 2010 Show Dates:
Tuesday, November 3 Tuesday, September 14
through Thursday, through Sunday,
November 5, 2009 September 19, 2010

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RUSSIA
ADVERTISEMENT CAMPAIGN

ABRO’s second largest market in the world is Russia.

With a comprehensive ad campaign, ABRO distributors
from MOSCOW, ROSTOV and ST. PETERSBURG came
together and emphasized automotive (left) and household
(top) products in separate ads. By sharing ad space, they
were able to place several ads in a well known Russian
car magazine which then wrote an article about the ongo-
ing counterfeit problems. See below.

A recent article in a well known Russian automotive magazine explored

the problem of counterfeit ABRO merchandise.
Noting that the merchandise most likely to be counterfeited are brands like ABRO: well-known
trade names that specialize in merchandise of high-quality and low process, the article exam-
ines the situation faced by ABRO in The Russian Federation. The article highlighted the exten-
sive work ABRO has done to fight the counterfeiters in places such as China, Argentina and
India. ABRO has even enlisted agencies of the United States Government in this struggle.

Even with these efforts by ABRO to identify and stop counterfeiting, unlicensed and infringing
products still make it to the marketplace. Therefore, it is important that consumers remain
vigilant and make sure that the merchandise that they purchase are genuine
ABRO products.

Unfortunately, this can be difficult as the packaging of

these counterfeit items is very good and getting better
by the year. However, tips are provided to assist con-
sumers in spotting fakes. Readers are encouraged to
pay careful attention to details such as the statement of
origin included on every genuine ABRO package.

The best way to ensure that you are only paying for
ABRO quality, however, is to only purchase ABRO items
from the authorized ABRO dealers in Moscow,
St. Petersburg and Rostov.

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Counterfeit Update
Tireless Groundwork Leads to Success
As I approach my first year anniversary at ABRO as
Director of Intellectual Property, I want to make sure and
give credit where credit is due.

There have been many successes over the past year

although much remains to be done. Anti-counterfeiting
plans were designed and implemented in many countries.
There have been multiple successful raids in Saudi Arabia
and China and you can expect to see similar successes very
soon in additional countries. Most importantly, we’ve seen
the arrest of four counterfeiters in China with the owner
still incarcerated today.

But none of this would have been possible without the tire-
less ground work done over the preceding years by my William Mansfield is taking over the books from Jonathan Cook.
predecessor, Jon Cook.

Now most of you know Jon in his capacity as our financial expert. But Jon had also served as ABRO’s Director of
Intellectual Property for years. In that capacity, he grew the ABRO trademark portfolio immensely.

ABRO currently owns 1150 registrations in 160 countries and is pursuing 140 additional registrations in another 9
countries. This gives us a great base upon which to move into the next year and the next decade. It also protects
ABRO’s place in global commerce which is increasingly important due to the great work and success of our distrib-
utors.

The type of work Jon had to do to build this portfolio is the type of work that rarely gets noticed or rewarded.
It is time-consuming, filled with exacting details and – to be frank – a bit boring. This work is done on a country
by country basis and often long before the ABRO name is well known in that country. Raids and arrests make the
papers, but navigating the complexities of a foreign trademark registration bureaucracy does not.

So it’s important, I feel, to take a moment to tell Jon “thank you” for his tireless work in creating the legal basis
and trademark rights on which I work to enforce and from which we all benefit. It wasn’t fun but it was very,
very necessary.

Thanks, Jon.

Now that the boring stuff is out of the way (sorry Jon), our next newsletter will bring you tales of raids and arrests.
Action and adventure. Good guys and bad.

Stay tuned.

William Mansfield

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 Meet ABRO’s Staff
!!! LET’S SHARE IDEAS !!!
All of you are very creative when it comes to promoting the ABRO name.
We have seen ABRO sponsored events and teams, catalogs, DVD’s, web-
sites and promotional giveaways just to name a few.
We would like to share some of these great sales tools with all of you.

FEEL FREE TO SEND US YOUR GREAT IDEA!

Please meet Adriana VanHuffel

In 2004 Adriana received her
Bachelors Degree in Business
Administration from her native
country in El Salvador. Adriana has
worked with Mario and Stan in the
Latin American and Caribbean
divisions of ABRO since 2007.
She is currently pursuing a Masters
Degree in Business at Indiana
University in the evenings.
Adriana likes to read novels and
enjoys running and going to the
Desktop Calendars movies. In her spare time, she
Agencia La Mundial, ABRO’s distributor in Honduras, came up with likes to spend time with her family
this clever idea of handing out calendars which are small enough so and enjoys her goldfish Gordo
customers can place them on their desk. A great way to keep your and Nemo.
company name exposed for one entire year.

ABRO Posters
ABRO’s distributor
in Nicaragua,
Ferreteria Roberto
Morales Cuadra
came up with this
oversized poster to
promote the ABRO
top sellers in their
region.
Ferreteria also
celebrated 37
years of doing
business in
Nicaragua.
They have been
ABRO customers
since the early
1980’s.

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