SP22-BSE-037 - Assignment 2 - RWS
SP22-BSE-037 - Assignment 2 - RWS
Assignment 2
Clarity:
• Direct and concise language: The memorandum uses clear and straightforward language,
avoiding unnecessary jargon or complex sentence structures.
o Example: "This initiative aims to provide affordable transportation options for all
faculty and staff."
• Explicit statement of purpose: The subject line and introduction clearly state the purpose
of the memorandum, informing the reader about the introduction of subsidized university
transport.
Conciseness:
• Focused content: The memorandum sticks to the main topic of subsidized university
transport, avoiding irrelevant details or digressions.
o Example: The memorandum provides specific information about the survey results,
proposed solution, implementation plan, and conclusion, all directly related to the
topic.
• Efficient use of words: The language is concise, avoiding unnecessary words or phrases.
o Example: "We will offer shuttle services that cover key routes within the surrounding
areas."
Objectivity:
• Factual information: The memorandum presents information based on facts and data, such
as the survey results and proposed solution.
• Detailed explanation: The memorandum provides specific details about the subsidized
university transport system, including the routes, schedules, and implementation plan.
o Example: "The transport services will be available starting October 8, 2024, with
routes and schedules designed based on employee feedback and demand analysis."
• Clear structure: The memorandum is well-structured, with clear headings and subheadings
that guide the reader through the information.
Specificity:
• To bolster its recommendations, the memorandum offers data and insights from surveys and
focus groups. For example, it states that 72% of the target market spends five hours or more
a week on the internet, and it enumerates the most popular websites in terms of frequency
of usage.
Professional Tone:
• The message is written in a formal, business-appropriate style that is suitable for a corporate
context. The presentation of the research findings and recommendations is done in an
objective and targeted manner.
Logical Organization:
• Each component of the memo (Internet Advertising, Television Advertising) has a clear title,
and the document is well-organized. Each part makes it simple for the reader to follow the
argument by providing pertinent data and analysis in a logical order.