GOV. ALFONSO D.

TAN NAME: Montemayores Princess

PROGRAM & YEAR: BSBA-HRM 4
arjebylle
COLLEGE
Maloro, Tangub City COURSE: Business Policy DATE: 01-1-2024
Checked:
4:00-5:00 TTH RYAN RAM G. ELESTERIO, LPT, MBA
INSTITUTE OF BUSINESS
AND FINANCIAL SERVICES Program Head -HRM, IBFS
Final Examination INSTRUCTOR: Approved:

NOVA JOY S. SARNO, MBA, LPT ILYN R. DAGUMAN, DBA

Faculty Dean, IBFS

General Rule: Cheating is strictly prohibited. Answers from the internet will not be accepted.

TEST I: FLYER

Test II. Case Study. Answer each case scenario provided on the best of your ability. Write your answers on the space
provided. (10 points each)
Case Study:
Amy and John, two Filipino entrepreneurs, have identified a gap in the local market for affordable and eco-friendly household
cleaning products. They decide to start their own business, "GreenClean," to manufacture and sell these products. They want to create
a successful marketing strategy to launch their business and attract customers.

1.What market research should Amy and John conduct to understand their target audience and market demand for eco-friendly
household cleaning products?
A: Amy and John could start by having casual conversations with potential customers to understand their cleaning
habits and preferences. Hosting focus group sessions or conducting online surveys might help in gathering more detailed
insights. Additionally, observing local lifestyle patterns and social media discussions about eco-friendly living could
provide a more personal understanding of their target audience.________________________________________
__________________________________________________________________________________________________

__________________________________________________________________________________________________

2. How can Amy and John differentiate their eco-friendly cleaning products from existing brands in the market?
A: To differentiate their products, Amy and John can focus on their products by highlighting distinct features like
particular eco-friendly components, creative packaging, and a robust dedication to sustainability. They can also set
"GreenClean" apart through compelling branding, openly communicating the environmental impact of their products,
and maintaining competitive pricing._______________________________________________
__________________________________________________________________________________________________

__________________________________________________________________________________________________

3. What distribution channels should Amy and John consider to sell their eco-friendly cleaning products?
A: Amy and John should consider selling through various channels, since diversifying sales channels is crucial. Online
platforms provide a broad reach, while local retailers and their own storefront offer a personal touch. Partnering with
eco-friendly stores aligns with their brand values and enhances exposure. Participation in local markets or events allows
direct interaction with potential customers, fostering a sense of community and trust. This multi-channel approach can
amplify GreenClean's presence in the market.

__________________________________________________________________________________________________

__________________________________________________________________________________________________

4. How can Amy and John effectively promote their eco-friendly cleaning products to their target audience?
A: Through leveraging social media influencers and eco-friendly bloggers can enhance brand visibility. Limited-time
discounts can create a sense of urgency among potential customers, while eco-conscious events and partnerships with
environmental organizations can align GreenClean with a larger sustainability movement. Educational content and
testimonials on social media can build trust and showcase the benefits of their eco-friendly cleaning products.
Consistent engagement with their audience will be key to sustaining interest and
loyalty._________________________________________

__________________________________________________________________________________________________

5. What potential challenges might Amy and John face as Filipino entrepreneurs in the household cleaning product industry?
A: For me, building trust is pivotal. Amy and John can overcome challenges by emphasizing transparent communication
about sourcing, conducting awareness campaigns about eco-friendly practices, and investing in quality assurance to
showcase the effectiveness of GreenClean products. Building a strong brand reputation through customer feedbacks and
certifications can also enhance credibility in the market.________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

TEST II. Logical Thinking. Write TRUE if the first statement is True and the second statement is False, FALSE if the
first statement False and the second statement is True, YES if the first and second statement is True and NO if the first
and second statement is False. Write your answer on the space provided. (3 points each)

1. A. A profile of Philippine management is a blend of cultural values, hierarchical structures, adaptability, relationship-
building, global perspectives, people-centric approaches, entrepreneurial spirit, and digital transformation.
B. Philippines is undergoing a digital transformation.
____YES__________________
2. A. Companies are not placing increased emphasis on employee well-being and creating positive work environment.
B. People centric approaches are gaining prominence in Philippine management.
_____FALSE_________________
3. A. Start up and small and medium-sized enterprises (SMEs) doesn’t play a significant role in the country’s economic growth,
And managers often embrace an entrepreneurial approach even within larger organizations.
B. The Philippines doesn’t have a vibrant entrepreneurial culture.
_______FALSE________________

4. A. Philippines management doesn’t increasingly embrace global best practices and international standard.
B. Many organizations implement quality management systems, adhere to corporate governance principles, and pursue
certifications to enhance their competitiveness in both domestic and international markets.
____FALSE____________________

5. A. The Philippines management landscape is characterized by adaptability and resilience due to the country’s exposure to
various economic, political, and social challenges.
B. Managers are often required to navigate through unpredictable circumstances and find innovative solutions to overcome
obstacles.
_______YES__________________
6. A. Building and maintaining relationships is crucial in Philippine management.
B. Personal connections, known as “networking” or “kapit,” often play a significant role in business transactions,
partnerships, and career advancement.
______YES___________________
7. A. Trust and mutual understanding are key factors in establishing successful business relationship.
B. Superiors are expected to provide guidance and direction, while subordinates are expected to provide guidance and
direction.
_____FALSE____________________
8. A. Harmony and cooperation shapes interpersonal relationships, teamwork, and decision-making processes in organizations.
B.The Filipino management style is influence by country’s cultural values, such as “pakikisama” , “hiya” and “utang na
loob”.
______YES___________________
9. A. Philippines management encompasses the practices, characteristics, and trends in the field of management within the
context of the Philippines.
B. With a dynamic and diverse business landscape, the Philippines has developed its unique approach to management,
reflecting its cultural, historical, and economic factors.
_______YES__________________
10. A. Integrity and ethical behavior are highly valued in Philippines management.
B. Managers are expected to uphold moral values, demonstrate transparency, and promote a culture of ethical conduct.
____10_____________________