sx

Muskan thappa
Reg. 1232600
Academic Task Number: 1
Course code: MGN200M Course title: Career PlanningII

Date of allotment: 15 February 2024 Date of submission: 02 March 2024

Maximum Marks: 30 Course instructor: Dr. Rajesh Gupta
Academic Task Type: Online Nature: Individual

Detail of Academic Task Course Bloom’s Maximum

Outcome level Marks
Objective of the Assignment:
To leverage opportunities and accelerate personal
development for right position. L3: Apply 30
CO2, L4:Analyze
Task: Each student will select 5 companies related to their
respective cohort. The student has to do SWOT analysis CO3
based on these 5 companies and identify key areas of
improvement to work upon in the rest of the semester.

The evaluation parameters are as follows:

1. Identification of profile and company selection- 5
marks
2. Skills identified for profile and company- 5 Marks
3. Comparative analysis among companies- 10
Marks
4. SWOT analysis of self vs organization- 5 marks
5. Identification of areas of improvement – 5 marks

PART-1 & 2 Identification of profile and industry (5 Marks) & Skills

identified (5 Marks)
Select Industries as Per Name company of Identification of Skills identified
Your Choice job profile
1. E-Commerce Amazon Digital marketing E-commerce
Manager Platforms
Conversion Rate
Optimization (CRO)
Technical Skill
Communication and
Collaboration
Adaptability and
Learning Agility
Leadership and Team
Management
Etc.
2. Beauty and Cosmetics Lakme Digital marketing Social Media
Manager Management
Content Creation
SEO and SEM
Email Marketing
Data Analysis
Influencer Marketing
Etc.
3. Manufacturing Intel Corporation Marketing Manager Digital Marketing
Expertise
Data Analysis
Content Creation
Brand Management
Customer
Relationship
Management (CRM)
Etc.
4. Fashion H&M Marketing Manager Creativity
Strategic Thinking
Market Research
Brand Management
Budget Management
Trend Awareness
Etc.
5.Retail Amazon Digital marketing Industry Knowledge
Manager Market Research
Strategic Planning
Product Knowledge
Communication
Skills
Project Management
etc
 • PART-3Comparative analysis among companies (10
Marks)
Points of Company 1 Company Company 3 Company Company 5
Difference Amazon 2 Intel 4 Myntra
Lakme Corporation H&M
1. Industry E- Cosmetics Semiconductor Clothing Online fashion
commerce, manufacturing retail retail.
technology
services.

2. Online Skincare, Trendy Offers clothing,

Products/Services marketplace, haircare, Microprocessors and footwear, and
cloud and for various affordable accessories from
computing, makeup computing fashion various brands.
digital products. devices. for men,
streaming, women,
AI. and
children.
3. Key Features Customer- Wide Technological Trendy Personalized
centric range of advancements, and shopping
approach, beauty research, and affordable experience, AI-
vast product products, development. fashion driven
selection, strong for men, recommendations
efficient presence women,
delivery in the and
network. Indian children.
market.

• PART-4 SWOT analysis of self vs organization (5

marks)
SWOT Self Organisation
Analysis
Strengths 1.strong 1. Fresh
analytical skills Perspective
2. Effective 2.Eagerness to
Communication Learn
Weaknesses 1. Time 1. Limited
Management Industry
2. Lack of Knowledge 2.
Experience Minimal
Network
Opportunities 1.Skill 1. Student
Development Consultancy
Course Projects
2.Networking 2. Collaborative
Events and Events or
Conferences Workshops

Threats 1. Academic 1.Cybersecurity

Performance Risks
Pressure 2. Market
2. Mental Competition
Health Concern

• PART-5 Identification of areas of improvement (5

marks)
Areas of improvement How to improve

1. Time Management Prioritize tasks, create a schedule, and break

down tasks into smaller steps. Eliminate
distractions and prioritize self-care to maintain
focus and well-being.
2. Effective communication Practice active listening to understand others'
perspectives.
Engage in regular conversations to hone your
speaking and articulation skill
3. limited industrial knowledge Gain practical experience through internships and
network with professionals for insights, while
also staying updated through online courses
4. social Media management Understand the nuances of different social media
platforms, how to create and optimize profiles,
engage with followers, and run effective ad
campaigns.
5. Networking Build a strong professional network by
connecting with industry professionals, attending
networking events, and joining relevant online
communities