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BUSINESS PLAN
CHAPTER 1: EXECUTIVE SUMMARY (1-3 PAGES)
- MAJOR COMPONENT - DEFINE (COMPANY, PRODUCT, SERVICE, REASON WHY COMPANY EXIST) - SUMMARY OF COMPANY IS ALL ABOUT (PRODUCTS/SERVICES, MARKETS, MANAGEMENT TEAM, OPERATIONS, AND FINANCIAL HIGHLIGHTS) • SHORT (CAPITAL) • LOAN AMOUNT, PURPOSE, AND REPAYMENT • SPECIFIC PRODUCTS & SERVICES TO OFFER • TYPE OF BUSINESS • OWNERSHIP;
CHAPTER 3: PRODUCT, SERVICE, AND INDUSTRY ANALYSIS
- NEED - FEATURES, FUNCTIONS, BENEFITS - ADVANTAGE OVER COMPETITORS - INDUSTRY DESCRIPTION, SIZE, POTENTIAL GROWTH - SWOT ANALYSIS - DYNAMIC FORCES (POLITICAL, TECHNOLOGICAL, SOCIAL, ECONOMIC) - MAJOR PLAYERS IN THE INDUSTRY - HISTORICAL SALES FIGURES OF THE INDUSTRY - BARRIERS TO ENTRY AND RESTRICTIONS
CHAPTER 4: MARKETING PLAN
- TOTAL MARKET - DEMOGRAPHICS (GENDER, AGE, EDUCATIONAL BACKGROUND, INCOME, LOCATION, BUYING HABITS, OTHER CHARACTERISTICS) - IN-DEPTH ANALYSIS OF COMPETITION AND COMPARISON OF THE NEW PRODUCT/SERVICE AS AGAINST EXISTING ONES - MARKET SHARES - OTHER CONSIDERATIONS o PRODUCT SPECIFICATIONS, FEATURES OF THE PRODUCT OR SERVICE o COST TO PRODUCE o PACKAGING o USAGE o PROMOTIONS AND MARKETING MATERIALS o PRICING o ADVERTISMENTS OR MEDIUM TO PROMOTE o DISTRIBUTION NETWORK o SALES FORCE o OTHER RELATED INFORMATION TO THE TOPIC
CHATPER 5: PRODUCTION AND ORGANIZATION PLANS
- DETAILS (EQUIPMENT, CAPACITY, SPECIFICATIONS) - DEPRECIATION SCHEDULE OF EQUIPMENT - PRODUCTION OUTPUT (PER DAY, MONTH, YEAR) - DESCRIPTION OF THE MANAGEMENT TEAM (KEY OFFICERS, ROLE, QUALIFICATIONS, EXPERTISE) - MANPOWER COMPLEMENT (LABOR), JUB FUNCITONS AND QUALIFICATIONS - LIST OF MANPOWER COMPLEMENT (OFFICE & PRODUCTION) - PROCESS FLOW OR METHODS INVOLVED (STEP BY STEP) & TIME COMPLETION - LOCATION OF PLANT AND FACILITIES LAYOUT - DESCRIPTION OF MAJOR RAW MATERIALS NEEDED INCLUDING SOURCES - ORGANIZATION SET-UP DESCRIPTION AND ILLUSTRATION (FLOWCHART) - MAJOR REGISTRATION AND LICENSES NEEDED - QUALITY ASSURANCE - WASTE DISPOSAL AND OTHER RELATED CONSIDERATIONS
CHAPTER 6: FINANCIAL PLAN
- FINANCIAL ASSUMPTIONS - BALANCE SHEET - INCOME STATEMENT - CASH FLOWS - FINANCIAL RATIOS - PROJECTED FINANCIAL STATEMENTS FOR THE NEXT 5 YEARS - PROJECT COST (START-UP) - FUNDS REQUESTED, APPLICATION, SOURCES OF REPAYMENT (FOR START-UP COMPANIES) - DETAILES OF SALES - DETAILS OF COST OF GOODS SOLD - CAPITAL BUDGETING (START-UP PROJECTS) - OTHER RELATED INFO ARISING FROM THE FINANCIAL STATEMENTS
- SENSITIVITY AND BREAKEVEN ANALYSIS - RESPONSE TO COMPETITION - GOVERNMENT REGULATIONS, PATENTS, TRADEMARK POLICIES - INFLATION AND OTHER ECONOMIC FACTORS - ENVIRONMENTAL CONCERNS - MANAGEMENT TEAM - SUCCESSION PLANS - REGISTRATION, LICENSES, BUSINESS PERMITS, TAXES (EASE OF DOING BUSINESS), CRIMINALITY - INFLUENCE OF SUPPLIERS AND BUYERS - ADDITIONAL CAPITAL REQUIREMENTS - LABOR AVAILABILITY AND WAGES - OTHER INFORMATION RELATED TO THE SECTION