PROFESSIONAL

PROGRAMS

MicroMasters®
Program
in Business Management
Master the essentials of managing a successful business including accounting,
finance, marketing, operations, people management and strategy.

Indian Institute of
Management Bangalore

Online Interactive Course | `70,000 + Applicable Taxes

Course duration: 7-8 months
EdX® and MicroMasters® are registered
trademarks of edX Inc. All Rights Reserved.
 Overview
Managing in today’s dynamically changing global and complex environment requires business managers to
constantly challenge their existing world views and develop new approaches in generating competitive
advantages for the firms they lead. This calls for in-depth cross-functional knowledge and a global
perspective combined with personal leadership.

Understanding the managerial context of decision making is critical for a successful manager. The
MicroMasters® program in management from the Indian Institute of Management Bangalore, aims to
provide the learner with the perfect learning pathway to develop core competencies across six management
disciplines:

Operations People Business

Accounting Finance Marketing
Management Management Strategy

Take advantage of the MicroMasters® program certificate to rejuvenate your career or enhance your
knowledge and credentials by stepping into the campus at IIMB to complete an Advanced Management
Programme on IIMBx.

What you will learn?

• An overview of business organizations and the role accounting plays in managing them.
• Understand the role of operations management in a firm and develop the ability to structure and solve
operations related problems.
• Acquire a deeper understanding of the different aspects of people management.
• An introduction to the systematic framework of marketing management and different approaches for
marketing goods and services.
• Master concepts and tools that are useful to managers for making financial decisions.
• Understand the analytical approaches underlying strategy and competitive advantage.

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 Real Career Impact
Oracle Consulting
The MicroMasters® program of IIMB comes at the right time help managers to gain a good
understanding of other disciplines such as Accounting, HR, Finance, Operations, Marketing and
Strategy. The online courses help them to pace their own learning and get an opportunity to do
an accelerated Advanced Management Program in campus. The knowledge gained from the
courses and the program will go a long way in helping managers become more effective and
accelerate their personal growth. — Nagabhushana Urala,
Vice President, Oracle Consulting, EMEA

Program Benefits

Career Support :
Scalable Flexible, For the Industry,
Our Support team
cost-effective personalized By the Industry:
will help with the
solutions for learning options Live Synchronous
resume writing,
personal to accommodate Case Study for
focused interview
development busy schedules each module
preparation

Who is this program for?

Project Managers, Team Leads, First time managers, Mid-career professionals, Entrepreneurs

Program Vitals
Course Starts: 27th April 2020, Time Commitment: 1-13 weeks / course, 3-5 hours per week / course

Program Fee: Rs 70,000 + Applicable Taxes

Payment by Debit / Credit Card – Loan Facility Available

MicroMasters® Program Details:

Earn Verified Certificate in all six management courses
Take Credential to the next level

Participants who earn the MicroMasters® program certificate can use it to apply to an in-campus
programme, viz. Advanced Management Programme on IIMBx (AMPx), a four-week programme including an
international immersion week delivered at the campus of a partner school in Europe. The Advanced
Management Programme on IIMBx (AMPx) is a Long Duration Certificate programme offered by Executive
Education at IIMB and comprise of 23 programme days.

2
 Meet Your Instructors
The world-renowned management guru Peter Drucker states that, “Marketing is the only and unique
function of business. There is only one valid definition of business purpose and that is to create a
customer.”

Precise understanding and appreciation of marketing management needs to be accentuated because it has
a broader significance in today’s business context. Marketing management allows an organisation to track,
review and analyse their resources and activities. In this course, you will learn the fundamentals of
marketing management at first and gradually progress to an advanced stage of real-world tactics,
illustrations, case studies and exercises. You will also learn to develop a new customer base, improve
customer satisfaction and enhance a company’s perceived value. Hence, an entire course on marketing in a
new light.

Indian Institute of Management Bangalore

Ashis Mishra
Ashok Thampy
Assistant Professor, Marketing
Professor, Finance,
IIM Bangalore
IIM Bangalore

Sai Yayavaram
P D Jose
Associate Professor,
Corporate Strategy and Policy Professor, Corporate Strategy and
IIM Bangalore Policy IIM Bangalore

Vasanthi Srinivasan
Professor, Organizational MS Narasimhan
Behaviour and Human Resource
Management IIM Bangalore Professor, IIM Bangalore

Rejie George Pallathita

B. Mahadevan
Associate Professor, Corporate
Professor, Operations Strategy and Policy IIM
Management IIM Bangalore Bangalore

3
 Courses
Operations Management
Operations Management helps you to understand the role of OM in a firm and to develop abilities to
structure and solve operations related problems. The course will empower you with skills to address
important aspects of business operations including capacity, productivity, quality, and supply chain.
You will understand how operations in an organization are configured and factors that can potentially drive
the complexity of managing such operations. We will also introduce concepts like estimating capacity,
identifying bottlenecks, and de-bottlenecking.
Throughout the course, you will join us in discussions on productivity improvement methods, development
of quality assurance systems and configuration of supply chains.
The course will equip you with the right tools, techniques and skills to estimate, compute, analyze and
configure key elements of operations management.

What you'll learn

Monitor a
process using
control charts

Identify an Make an
operations system assessment of
with some known the complexity of
standard an operations
configurations system

Compute cycle Understand the

Identify methods
times for various components
for reducing
operations and of a supply chain and
bullwhip effect in
estimate capacity of the need to configure
supply chains
the system them appropriately

Understand and
Initiate process & Use specific tools
relate the concept of
productivity and techniques to
Lean Management
improvement using analyze quality
to one’s own
NVA Analysis problems
business situation

4
 People Management
Do you aspire to be an ideal people manager? The journey from being an individual contributor to a
people manager requires significant personal development and growth. If you are a 1st time manager, you
may have asked yourself:

• Where did I go wrong in managing this particular employee?

• How should I give feedback to my subordinates?
• How do I handle potential assessments?
• How should I motivate people who report to me?

The objective of this business and management course is to smoothen the transition for newly appointed
people managers, motivate and guide people who are aspiring to become one and to think back and
reflect for seasoned managers.

The course will provide learners with an enhanced understanding of the role of people management in
organizational context.

What you'll learn

Have a deeper Be able to

Gain an overview
understanding of appreciate the Reflect on your
of what it means
the different challenges faced managerial
to be an effective
aspects of people by a 1st time experiences
people manager
management manager

Corporate Finance
Business organizations are constantly engaged in financial decision-making related to financial planning,
investments, capital purchases, etc. The right financial decisions play a critical role in maximizing an
organization’s business value.

How do we value What is a good Does a project

assets? investment? create value?

Corporate finance will address these issues to help managers make value-enhancing decisions.
This business and management course will introduce you to the role of corporate finance in an
organization and the tools used to evaluate investment proposals.
The course will cover commonly used tools and techniques that help managers make decisions that create
value for their organizations such as time value of money, opportunity cost, net present value and internal
rate of return.

If you are interested in creating value for your organization, then this course is for you.

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 What you'll learn

The role of Internal rate of

The role of financial markets Capital budgeting return and net
corporate finance in financing firms tools such as present value
in an organization and Individual’s payback period used in Evaluating
need for funds investments

Strategic Management
In this business and management course, you will develop a strong understanding of how firms compete
by learning about important analytical approaches that underlie business strategy.
This course will show you how a business views itself in its "totality" and in the context of its environment.
The course will be taught from the perspective of a manager or chief executive officer (CEO).

This course aims to equip you with a good understanding of:

• What managing a firm strategically implies?
• How one analyzes the industry in which a firm competes?
• How does a firm create competitive advantage?
• How does a firm sustain its competitive advantage?

What you'll learn

Industry and Analyzing strategy

Resource and
competitive across corporate
competency
analysis and business
analysis
levels

Accounting for Decision-Making

In order for manager to effectively perform their role they must have an understanding of accounting
information, as accounting systems generate information that is used by both internal and external
stakeholders.

Having a good understanding of accounting allows managers to communicate with the finance
department, bankers, suppliers and even tax authorities.

In this finance course, you will learn how to read and understand financial statements. You will learn all
relevant and important terms as they relate to the three financial statements - balance sheet, income
statement and cash flow statement. Subsequently, you will develop the capability to analyze business
performance through financial statements. You will see how the performance of any organization is
impacted by four fundamental drivers of profitability - asset management, cost management, leverage
management and tax management.

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 In the second part of the course, you will learn how to manage costs. We will cover product costing,
budgeting, budgetary control and cost analysis for decision making.
Successfully completing this course will transform you into a manager who is confident while discussing
and handling accounting and financial matters in the workplace, and help you as you move forward in your
managerial career and take on senior roles.

What you'll learn

How to use
Read and Financial accounting
understand statement information to
financial analysis plan and control
statements your business and
make decisions

Marketing Management
According to world-renowned management consultant, Peter Drucker, "Marketing is the only
distinguishing and unique function of business…There is only one valid definition of business purpose and
that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise
understanding and appreciation of marketing management that needs to be accentuated. Marketing
management allows an organization to track, review and analyze their marketing resources and activities.
In this marketing course, you will learn the fundamentals of marketing management, as you gradually
learn advanced theories and applications through real world business examples, illustrations, cases and
exercises. You will learn how marketing management tools can be used to increase your customer base,
improve customer satisfaction and increase your company’s overall perceived value.
You will learn how marketing serves as a key element within an organization’s strategy.

What you'll learn

Segmentation, 4Ps of marketing:

Basic concepts of targeting, Marketing product, price,
marketing differentiation strategy place and
and positioning promotion

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 Unique approach,
Real value

Over 90% recommendations from past learners

Over 90% of alumni recommends the MicroMasters® Program in Business Management owing to a
structured learning approach, proper guidance from faculties, better coordination with instructors,
in-depth, qualitative and concise teaching method, relevant study materials and most of all, an excellent
support team willing to help anytime with any queries.

Earn IIMB Certificate

Indian Institute of
Management Bangalore

CERTIFICATE
John Doe
This is to certify that Professor
InstitutionX

Mr. Sudarshan Mukherjee

Has successfully completed all courses and received passing grades for

Justine Doe, Ph.D.

Professor
Business Management InstitutionX

A program offered by IIMBx, an online learning partnership

between IIMBx and edX.

Jane Doe
Professor
InstitutionX

MICROMASTER CERTIFICATE VALID CERTIFICATE ID

Turn your experience into performance

The MicroMasters® program is designed to enhance your skills and give it real life value across different
managerial situations. This program helps you acquire better analytical skills, master concepts of
financial decisions, learn various tools of marketing, accounting and operations, therefore, a deeper
understanding of various aspects of management.

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 Join a professional team from leading organisations
The MicroMasters® program regularly trains people from reputed organisations such as

Executives from these organisations are a testimony to the fact that the course is practical, insightful and
an additional feather in the cap for those who pursue it.

Experience of professionals from top companies (Experience in Years)

21

17
16 16

15 15
14 14
13
12 12

11 11 11

9.6
9
8 8

4.2

1.3
Taj Hotels

SBI Mutual Fund

Maruti Suzuki

Cimpress India

Nike (Kapil
ITC Ltd

KB Denarts

India Ltd

Pvt Ltd

Nokia

Wockhardt Ltd

Godrej - CDPL

ICICI Prudential
AMC Ltd

Apollo Spectra
Bangalore

Tata Elxsi

Canadian
Establishment

Ola Cabs

HPCL Mittal
Pipelines Ltd

Reliance

Vodafone Pvt Ltd

TCS

Blue Star Limited

Marketsand
Markets

AMAZON

Agencies)

9
 Testimonials at a glance
Many experienced professionals have given their valued opinions explaining the advantages and insights
of a comprehensive training course like MicroMasters®. Below are excerpts from some of them.

Anand Vardhan Jain Karishma Shrishrimalt

Programmer Analyst Relationship Manager
Boeing India Pvt Ltd ICICI Prudential AMC Ltd

The past couple of months with Pearson have been I really appreciate all the aid that you as a program
really good. The whole process of getting to know what coordinator and Pearson team has provided me. I was
the offerings were, application process and the very happy to see your compassionate approach in
payment process was completely taken care off. This helping all of us. It’s a good experience to know you and
made me feel respected and valued. Overall, it was a how hard you work to synchronize all our relative needs
good experience for me with rare down moments. Keep related to the program. Moreover, learning this course
up the wonderful work. is a very good experience as well.

Sameer Kumar Pati William Dias

Lead Analyst Operations Manager
Cimpress India Pvt Ltd Willis Towers Watson

I want to share that the experience with Pearson is I would like to share insights on Pearson, with regards to
just excellent. I received proper guidance whenever my course journey so far. Experience has been indeed
required, better coordination with instructors, better delightful. I would like to really appreciate for always
visibility of deadlines to complete the course. I really being approachable and helpful.
enjoyed the course and I appreciate the professionalism
and service given by the team. Thank you!

Thanks again!

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 Value Adds
Finance Simulation
In this single-player simulation by Harvard Business Publishing, participants act as a member of the capital
committee of the new Heritage Doll company and select projects to fund across the company’s three
divisions. Over a five year period, participants review a variety of proposals ranging from small, tactical
projects to major, strategic initiatives including an acquisition opportunity.

Each project includes a brief description, financial projections, project performance metrics, and a risk
profile. Annual budget constraints limit spending, requiring students to use financial metrics to assess
trade-offs and choose which projects to fund each year. Ultimately, students must develop a multiyear
capital budgeting strategy that creates the most value for the firm.

Projects have a wide variety of characteristics for students to analyze and consider. For example, some
projects introduce new product lines while others expand existing ones. Some projects are only available
for a limited time while others remain available every year. Some are mutually exclusive while others are
interdependent in either their costs or their potential payoffs. In addition, some current investment
decisions affect future investment opportunities.

Facilitated by:

Aniket Khera
Co-Founder, Willow
Investment Management LLC

Aniket manage an India-focused public-markets fund, and conducts academic research on emerging
markets with a special emphasis on India, and invest in India-based startups. His philosophy of
investment revolves around a value approach of assessing an intrinsic value, planning an appropriate
margin of safety and making the most of market cycles based on greed and fear.

Earlier Aniket served as Investment Officer at Wegmans Financial Services Ltd. where he managed the
India Value Fund. Before setting out on his career in finance, he served as a Senior Manager, Product
Development at GlobalLogic. He has also been a Software Engineer at Cisco Systems, Inc.

Aniket is a graduate from IIT Delhi and an MBA, Marketing and Finance from The University of Texas at
Dallas.

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 Supply Chain Management Simulation
This live online environment simulates the operational decisions in a typical supply chain including
demand forecasting, warehouse expansion, transport scheduling, production scheduling, capacity
planning, ordering policy to avoiding stock-outs, cost-effective delivery and more.

Participants compete with one another to accurately forecast demand and plan capacity accordingly.
Participants must apply fundamental concepts such as Optimum Order Quantity, Optimum Batch Size,
etc. to maximize their firm’s profits. Each one must manage the inventory levels in their warehouse to
avoid stock-outs and the resulting sales loss, while avoiding carrying costs of excess stocks and optimizing
transportation cost. May the best supply chain manager win!

Facilitated by:

Joseph A. Hopper
Principal, South Asia –Theory of Constraints Institute

Has advised a variety of clients on their supply chains including:

• Leading global cooling tower manufacturer
• Leading online shapewear brand
• Major Sri Lankan Exotic Food Import House
• Two Auto Ancillaries
• Pharma API manufacturer
• World’s largest Towel factory

Joseph is the former Director at ISB Hyderabad

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 Accounting Simulation
In this single-player simulation by Harvard Business Publishing, participants act as the CEO of Sunflower
Nutraceuticals, a distributor of dietary supplements. In 3 phases over 10 simulated years, students
consider investment opportunities in revenue and EBIT (earnings before interest and taxes) growth and
cash flow improvements.

The firm operates on thin margins with a constrained cash position and limited credit. Students must
understand how the income statement, balance sheet, and statement of cash flows are interconnected as
they analyze the effects of each opportunity on working capital. The goal is to choose opportunities that
add the most value to the firm and balance the desire for growth with the need for maintaining liquidity.

Facilitated by:

Aniket Khera
Co-Founder, Willow
Investment Management LLC

Aniket manage an India-focused public-markets fund, and conducts academic research on emerging
markets with a special emphasis on India, and invest in India-based startups. His philosophy of
investment revolves around a value approach of assessing an intrinsic value, planning an appropriate
margin of safety and making the most of market cycles based on greed and fear.

Earlier Aniket served as Investment Officer at Wegmans Financial Services Ltd. where he managed the
India Value Fund. Before setting out on his career in finance, he served as a Senior Manager, Product
Development at GlobalLogic. He has also been a Software Engineer at Cisco Systems, Inc.

Aniket is a graduate from IIT Delhi and an MBA, Marketing and Finance from The University of Texas at
Dallas.

13
 The Perils and Pitfalls of Leading Change:
A Young Manager's Turnaround Journey – Harvard Case Study
By Karen Cates, Guilherme Riederer, Nathan Tacha, Ulrich NseleAwandaRodrigue
After early successes in a very selective management-training program, Daniel Oliveira, a young manager
for Brazilian fashion chain Clothes & Accessories, is thrown into the deep end of the pool by being
reassigned to a region lagging in sales. Early on, Oliveira discovers that his store, located in mid-sized
Vitória in southeastern Brazil, is in trouble. As soon as he tries to make changes, however, he meets with
resistance from long-term employees. The case details his pitfalls and growing awareness of the
complexities of leading a diverse workforce and managing change.
Students will learn to analyze and discuss the process for leading change with people in mind and
understand how different tools could be applied in real life situations; discuss the manager's role in a
turnaround process and common mistakes made by inexperienced managers; weigh the risks and
consequences of different talent management (or leadership development) strategies; grasp the
importance of building effective teams and fostering buy-in to succeed in a leadership position.

Facilitated by:

Ashutosh Mishra
Head of Corporate Sales, Markets India at a large Australian Bank

Past experience includes:

• Head of Macro Sales - Corporate & Institutions at Goldman Sachs
• Director & Head of Flow Sales at Deutsche Bank
• Manager - Treasury Sales at American Express Bank
• Manager - Treasury at ICICI Bank

MBA in Finance, Marketing, Management from XLRI Jamshedpur

B.Tech Mechanical Engineering from IIT Delhi

14
 When the Twitterverse Turns on You – Harvard Case Study
Canadian Jet just launched a social media contest: The traveler who posts the most creative tweet using
the hashtag #CanJetLuxury will win two round-trip tickets to any of the airline's destinations. The head of
public relations conceived the campaign in an attempt to improve the airline's tarnished reputation. But
within the first 24 hours of the contest, unhappy customers have hijacked the hashtag and are using it to
air their complaints about the company's frequent delays and labor relations.
Now the head of PR needs to decide whether to pull the contest, change the hashtag, or simply ignore the
bashes. Some of her team members think the company should apologize as well. But for what, exactly?

Facilitated by:

Anshul Kaushesh
Program Director, Product and Content Marketing Practice at IBM, Bangalore

Past experience includes:

• Program Director, Marketing, Hybrid Cloud Storage, North America at IBM (USA)
• Brand Systems and Communications Leader, Asia Pacific at IBM
• Marketing Manager, Software Acquisitions at IBM
• Senior Marketing Consultant at IBM
• Principal Consultant at Vertebrand Management Consulting
• Consulting Editor at ICFAI Business School
• Deputy Manager at Axis Bank

PGDM, Marketing from IIM Kozhikode

15
 Robin Hood Case Study
Robin Hood’s revolt against the Sheriff of Nottingham began as a personal crusade. But during the first
year, he built a large body of men harboring grievances and formed them into a disciplined fighting force
based out of Sherwood forest.

THEIR MISSION: “To rob from the rich and give it to the poor.”
THEIR OBJECTIVE: “Overthrow the rule of the Sheriff of Nottingham and bring King Richard back to power.”

As the band grew, their fame spread. But discipline slackened and food was scarce. Revenues ran short as
the rich began avoiding the forest…

This case study explores how strategic management can affect an organization's mission, vision, future
and overall success.

Facilitated by:

Deepa Mathew
Vice President of Strategy & Lead Strategic Media Partnerships at Star TV Network

Past experience includes:

• Group Business Director and Thought Leadership Consultant at Kantar IMRB
• Visiting Faculty, Welingkar Institute of Management
• Senior Project Director at Kantar Consulting
• Assistant Product Manager at Pfizer
• Associate Project Director at Icon Brand Navigation Group
• Product Executive at United Phosphorus Ltd

Advanced Diploma in Business Management from the International Institute of Advanced

Marketing, Mumbai

Certificate in Design Thinking from IDEOU

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MicroMasters®
Program
in Business Management

Contact Us
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