Turn your LinkedIn profile into a lead magnet

You can print out this doc and fill it out like a workbook

● The step-by-step checklist on how to build your LinkedIn profile that will
attract leads
● What to write about yourself so your prospects see you as someone they can
trust and work with
● Tricks on how to make your profile picture look as if you’re are an influencer
even when you can’t do a professional photoshoot
● Templates for the best headlines with examples

Which profile seems credible and reliable?

Your LinkedIn profile is one of the most powerful ways to establish your credibility in
the eyes of your prospects

Remember the triangle of trust?

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Cracking the LinkedIn Code

At lempire, after lots of trial and error, we cracked the code of growing on LinkedIn
and generated more than 10,000,000+ views across our team members’ accounts.

This translates into millions of dollars in annual recurring revenue without spending
a single dollar on ads. And most importantly, it allows me to influence the way my
target audience perceives me and build trust.

If you optimize your LinkedIn profile correctly, it can bring you qualified leads much
faster than any of your other websites.

You can do it following these steps 👇

1. Set your profile photo

Pick a professional and recent profile picture.

→ Showcase your personality

→ Use a bright background to catch more attention
→ Choose one and stick with it, don’t change it often

Use Profile Picture Maker to turn any photo into a catchy profile picture.
Free Profile Picture Maker - Create an awesome profile pic from any photo

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2. Create your cover photo

Create a personalized cover photo.

Clearly state what people can expect to learn from you

Or include social proof

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 Or showcase your products

3. Write Headline

Write a catchy headline for your LinkedIn profile.

Elements of The Headline:

Pick and choose 2 or 3 different ones, and add them together with a “ | “

Share your position

The purpose is to give context and information about who you area

● [position @ company]
● [position] | [company]
● [clever way of defining position]

Explain your business

The purpose is to give context, especially if your company is new/very niche

● [tagline of the company]

● [clear explanation of the company]
● [product of the company]

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What do you deliver

Especially if you’re a freelancer — what service or product do you provide?

● [your service]
● [your product]

Define your audience + value proposition

● I help/do [thing] …for clients like [examples]

● I help [audience] do… [thing]

Share your mindset

The purpose is to attract other people with a similar mindset

● [what your goal is]

● [catchline of wisdom to share]
● I do [thing] in a [differentiation] way
● [the philosophy you follow]

Social proof

The purpose is to build more trust

● [award]
● [recognition]
● TEDx speaker

Call to action

The purpose is to make people take action

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 ● Follow for [outcome]
● My weekly newsletter talks about [thing]. Subscribe 👇
● Join to learn about [topic].
● Click follow for [outcome]
● (we’re hiring!)

4. Profile link customization

Personalize your LinkedIn URL

There are many ways to personalize your URL. Here are 2 common ways:
○ linkedin.com/in/surname-name
○ linkedin.com/in/surname-name-role

Examples:

○ https://www.linkedin.com/in/roxanairimia/
○ https://www.linkedin.com/in/charlestenot/

Here’s how to do it:

Click on “Me” under your avatar in the right-hand corner of the page

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Then Click on the pencil icon next to “Public profile & URL”

Finally, enter whatever URL you’d like people to identify you with

Click save.
Make sure all contact information as email, phone number, birth date, location
are correct and real.

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5. About

Hook

You can write up to 2 lines before “see more”

Make it catchy

Or use Taplio to do it:

Go to Taplio and on the left-hand side of your profile click on AI generator and
then select Hook generator.

Write the story you want to share with your prospects and click “Generate
hook”

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6. Write your story

Story

This is the part where you tell your story

Share your personality
Make it relatable
Follow this plan of narration:
Who you are
What you’ve archived/what services you provide
Social proof (your key figures, the best use cases, etc.)
What your prospects will get by following you
Call to Action (Follow me, turn on the notifications, etc.)

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Time to write your own story

Or use Taplio to write it for you:

Go to “Post Generator” and list in bullet points the main things you want to
focus on about you and your service
the AI will do the job for you and all you will need to do is twist the text to your
liking

Proof & CTA

Add accomplishments, results, and other social proof

Add your links, products, company info, etc.

6. Experience

The experience section gives people details about your past & current positions. Use
short summaries of your achievements, be specific about your roles, use keywords
and bullets.

Put the most relevant experience at the top — perhaps it’s your business, your
newsletter, or your product.
Show your current and previous positions, as well as companies' names,
locations, and main tasks

But you can skip out on the ones that are completely irrelevant to your current
personal brand.

Include measurable results, links to articles, presentations

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7. Education

List all the schools you attended and degrees you earned. This is important for two
primary reasons: networking and search filtering

Include all degrees and diplomas earned, as well as details about the
establishments: location, period of time
You don’t have to include the graduation year if you don’t want to.
Write a short description of each degree or diploma earned to give a better
insight of your path and story

8. Remaining (Optional)

Certifications

Include relevant certifications

Volunteer experience

Include positions that demonstrate contribution to my industry/profession

Relate to causes you are passionate about

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Skills and Endorsements

Adding skills to your LinkedIn profile helps showcase your skill set and allows people
to endorse you

Pick skills that are related to your profession, industry or career goals
Demonstrate variety (minimum of 10, maximum of 50).
List your skills in order of importance – the most relevant skills are listed at the
top
Ask your colleagues and clients for endorsements

Recommendations

Both giving and receiving LinkedIn recommendations enhance the credibility of

your LinkedIn profile. Ask (and give) a recommendation to someone you have
worked with or, even better, worked for.

Give at least 3 recommendations to people with whom you work with

Receive at least 3 recommendations from people with who you worked:
managers, supervisors, customers, clients

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Accomplishments

Use the accomplishments section to highlight projects you've worked on,

publications you have contributed to, and other credentials you have earned.

List the publication you have contributed to

List the courses that you have attended and that are related to your
profession, industry or career goals

Interests

Follow influencers, companies, schools and groups related to your profession,

industry or career goals.
You can use Taplio to identify top trending creators and follow them

That’s it! You now have a fully optimized LinkedIn profile that will add credibility and
show your prospects that you’re someone with a solution to their pain points.

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