Scribd
Upload
20 views2 pages

Arm

Uploaded by

nies.hyd2001
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
20 views2 pages

Arm

Uploaded by

nies.hyd2001
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

2283 – PANNALA RAM REDDY COLLEGE OF BUSINESS MANAGEMENT

MBA II Year III SEMESTER- II INTERNAL ASSESMENT – NOVEMBER 2024


SUB: ADVERTISEMENT AND RETAIL MANAGEMENT
NAME:……………………………..…ROLL NO:...............................................Max Marks: 10
I.Assertion & Reason Marks: 1*5=5

1. Assertion: Print advertising is a declining medium due to the rise of digital media. ( )
Reason: Print advertising lacks the interactivity and immediacy of digital media.
a) Both (A) and (R) are true and Reason (R) is the correct explanation of (A)
b) Both (A) and (R) are true and Reason (R) is not the correct explanation of (A)
c) (A) is True but (R) is False
d) (A) is False but (R) is True
2. Assertion (A): Media buying involves negotiating and purchasing advertising space or time( )
Reason (R): Media buying aims to secure the best rates and placements for advertising messages.
a) Both (A) and (R) are true, and (R) is the correct explanation of (A)
b) Both (A) and (R) are true but (R) is not the correct explanation of (A)
c) (A) is true, but (R) is false
d) (A) is false, but (R) is true
3. Assertion: A strong media strategy aligns with the overall marketing objectives of a brand. ( )
Reason: A well-crafted media strategy helps to effectively communicate brand messages to the
target audience.
a) Both (A) and (R) are true and (R) is the correct explanation of (A)
b) Both (A) and (R) are true but (R) is not the correct explanation of (A)
c) (A) is true, but (R) is false
d) (A) is false, but (R) is true
4. Assertion: A diversified media mix can enhance effectiveness of an advertising campaign. ( )
Reason: Using multiple media channels can increase brand visibility and reach a wider audience.
a) Both (A) and (R) are true and (R) is the correct explanation of (A)
b) Both (A) and (R) are true but (R) is not the correct explanation of (A)
c) (A) is true, but (R) is false
d) (A) is false, but (R) is true
5. Assertion: Technology has significantly transformed the landscape of media planning. ( )
Reason: Advances in technology have enabled more precise targeting, real-time analytics, and
data-driven decision-making.
2283 – PANNALA RAM REDDY COLLEGE OF BUSINESS MANAGEMENT
a) Both (A) and (R) are true and (R) is the correct explanation of (A)
b) Both (A) and (R) are true but (R) is not the correct explanation of (A)
c) (A) is true, but (R) is false
d) (A) is false, but (R) is true

II.Match the Following: Marks: 10*1/2=5

1. Strong visual impact and emotional appeal ( ) a. Television

2. High frequency and reach ( ) b. Radio

3. High production costs ( ) c. Print media

4. Content disguised as editorial content ( ) d. Outdoor Advertising

5. Unconventional marketing tactics to generate buzz ( ) e. Digital Advertising

6. Subtly integrating a brand into a TV show or movie ( ) f. Direct mail

7. Leveraging social media influencers to promote a brand ( ) g. Influencer Marketing

8. Tangible and personalized ( ) h. Product Placement

9. Cost-effective for local targeting ( ) i. Native Advertising

10. Precise targeting and measurable results ( ) j. Guerilla Marketing

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy