Lecture 1
Lecture 1
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What is Management?
• A set of activities
– planning and decision making,
organizing, leading, and
controlling
directed at an organization’s
resources
– human, financial, physical, and
information
with the aim of achieving
organizational goals in an
efficient and effective manner.
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Figure 1.1: Management
in Organizations
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The Basic Purpose of
Management
EFFICIENTLY
Using resources wisely and
in a cost-effective way
And
EFFECTIVELY
Making the right decisions and
successfully implementing them
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What is a Manager?
• Someone whose primary responsibility
is to carry out the management process.
• Someone who plans and makes
decisions, organizes, leads, and
controls human, financial, physical, and
information resources.
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The Manager’s Job
• Plan:
– A manager cannot operate effectively unless he or
she has long range plans.
• Organize
– When there is more than one employee needed to
carry out a plan, then organization is needed.
• Control
– Develop a method to know how well employees
are performing to determine what has been and
what still must be done.
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The Management Process
• Planning and Decision Making:
Determining Courses of Action
• Organizing:
Coordinating Activities and Resources
• Leading:
Motivating and Managing People
• Controlling:
Monitoring and Evaluating Activities
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Figure 1.2: The
Management Process
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Kinds of Managers by Level
• Top Managers
– are the small group of executives who manage the
overall organization. They create the
organization’s goals, overall strategy, and
operating policies.
• Middle Managers
– are primarily responsible for implementing the
policies and plans of top managers. They also
supervise and coordinate the activities of lower
level managers.
• First-Line Managers
– supervise and coordinate the activities of
operating employees.
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Kinds of Managers by Area
• Marketing Managers
– work in areas related to getting consumers and
clients to buy the organization’s products or
services—new product development, promotion,
and distribution.
• Financial Managers
– deal primarily with an organization’s financial
resources—accounting, cash management, and
investments.
• Operations Managers
– are involved with systems that create products
and services—production control, inventory,
quality control, plant layout, site selection.
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Kinds of Managers
by Area (cont’d)
• Human Resource Managers
– are involved in human resource activities.
• Administrative Managers
– are generalists familiar with all functional areas of
management and are not associated with any
particular management specialty.
• Other Kinds of Managers
– hold specialized managerial positions (e.g., public
relations managers) directly related to the needs
of the organization.
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Figure 1.3: Kinds of Managers
by Level and Area
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Managerial Roles (Mintzberg)
• Interpersonal Roles
– Figurehead, leader, and liaison roles involve
dealing with other people.
• Informational Roles
– Monitor, disseminator, and spokesperson roles
involve the processing of information.
• Decisional Roles
– Entrepreneur, disturbance handler, resource
allocator, and negotiator are managerial roles
primarily related to making decisions.
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Table 1.2: Ten Basic
Managerial Roles
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Managerial Skills (cont’d)
• Communication
– To convey ideas and information effectively to
others and to receive ideas and information
effectively from others.
• Decision-Making
– To recognize and define problems and
opportunities and then to select an appropriate
course of action to solve the problems and
capitalize on the opportunities.
• Time-Management
– To prioritize work, to work efficiently, and to
delegate appropriately.
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Management: Science or Art?
• The Science of Management
– Assumes that problems can be approached using
rational, logical, objective, and systematic ways.
– Requires the use of technical, diagnostic, and
decision-making skills and techniques to solve
problems.
• Art of Management
– Making decisions and solving problems using a
blend of intuition, experience, instinct, and
personal insights.
– Using conceptual, communication, interpersonal,
and time-management skills to accomplish the
tasks associated with managerial activities.
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Figure 1.4: Sources of
Management Skills
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Managing in Organizations
• For-Profit Organizations
– Large businesses
• Industrial firms, commercial banks, insurance firms,
retailers, transportation firms, utilities,
communication firms, service organizations
– Small businesses and start-up businesses
– International management
• Not-for-Profit Organizations
– Governmental organizations—local, state, and federal
– Educational organizations—public and private schools,
colleges, and universities
– Healthcare facilities—public hospitals and HMOs
– Nontraditional settings—community, social, spiritual
groups
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Key Terms
• organization • interpersonal roles
• management • informational roles
• effective • decisional roles
• efficient • technical skills
• manager • interpersonal skills
• decision making • conceptual skills
• organizing • diagnostic skills
• leading • communication skills
• controlling • decision-making skills
• levels of management • time-management skills
• areas of management
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