Malabasawrap: Squash and Moringa Blend as an Innovative Nutritious Food

Wrapper

A Feasibility Study
Presented to the Faculty of the
Business and Management Department
STI College Angeles

In Partial Fulfilment
of the Requirements for the Degree
Bachelor of Science in Business Administration

Floradel F. Adel
Jernave Lobo
Jonalyn Dujale
Edgardo Ibe Jr.
Amiel Benedict P. Romero

<Date of Submission>

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 ACKNOWLEDGEMENT

Prior to anything else, we wish to convey our praise and gratitude to God

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 ABSTRACT

Title of Research: Malabasawrap: Squash and Moringa Blend as an

Innovative Nutritious Food Wrapper

Researchers: Floradel F. Adel

Jonalyn S. Dujale
Edgardo Ibe Jr.
Jernave G. Lobo
Amiel Benedict P. Romero

Degree: Bachelor of Science in Business Administration Major in

Operation Management

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 TOPIC PROPOSAL APPROVAL SHEET

This research proposal entitled: MALABASAWRAP: SQUASH AND MORINGA

BLEND AS AN INNOVATIVE NUTRITIOUS FOOD WRAPPER was prepared and
submitted by Floradel F. Adel; Jonalyn S. Dujale; Edgardo Ibe Jr.; Jernave G. Lobo,
and Amiel Benedict P. Romero, in partial fulfillment of the requirements for the degree
of Bachelor of Science in Business Administration Major in Operation Management, has
been examined and is recommended for acceptance and approval.

Mr. Jeff Gerald G. Quindoyos, LPT

Feasibility Study Adviser

Prof. Darren Molano, MBA, LPT

Feasibility Study Coordinator

Prof. Anna Rose De Guia, MBA

Program Head

<Date of Topic Proposal Presentation>

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 ENDORSEMENT FORM FOR FINAL DEFENSE

TITLE OF FEASIBILITY STUDY: Malabasawrap: Squash and Moringa Blend

as an Innovative Nutritious Food Wrapper

NAME OF PROPONENTS: Floradel F. Adel

Jonalyn S. Dujale
Edgardo C. Ibe Jr.
Jernave G. Lobo
Amiel Benedict P. Romero

In Partial Fulfilment of the Requirements

for the degree Bachelor of Science in Business Administration
has been examined and is recommended for Final Defense.

ENDORSED BY:

Mr. Jeff Gerald G. Quindoyos, LPT

Feasibility Study Adviser

APPROVED FOR FINAL DEFENSE:

Prof. Darren Molano, MBA

Feasibility Study Coordinator

NOTED BY:

Prof. Anna Rose De Guia

Program Head

<Date of Final Defense>

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 FEASIBILITY STUDY ACCEPTANCE SHEET

This feasibility study titled: Malabasawrap: Squah and Moringa Blend as an

Innovative Nutritious Food Wrapper prepared and submitted by Floradel F. Adel;
Jonalyn S. Dujale; Edgardo C. Ibe Jr.; Jernave G. Lobo, and Amiel Benedict P.
Romero, in partial fulfillment of the requirements for the degree of Bachelor of Science in
Business Administration Major in Operation Management, has been examined and is
recommended for acceptance and approval.

Mr. Jeff Gerald G. Quindoyos

Feasibility Study Adviser

Accepted and approved by the Feasibility Study Review Panel

in partial fulfillment of the requirements for the degree of
Bachelor of Science in Business Administration

<Panelists’ Given Name MI. Family Name> <Panelists’ Given Name MI. Family Name>
Panel Member Panel Member

<Panelists’ Given Name MI. Family Name>

Lead Panelist

Noted:

Prof. Darren O. Molano, MBA, LPT Prof. Anna Rose De Guia, MBA, LPT
Feasibility Study Coordinator Program Head

<Date of Final Defense>

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List of Figures

Figure 1. Sample Product (Front)

Figure 2. Sample Product (Back)
Figure 3. Organizational Chart
Figure 4. Malabasawrap Label (Front)
Figure 5. Malabasawrap Label (Back)
Figure 6. Malabasawrap Logo
Figure 7. Malabasawrap Location
Figure 8. Malabasawrap Brand and Logo
Figure 9. Malabasawrap Packaging (Front)
Figure 10. Malabasawrap Packaging (Back)
Figure 11. Malabasawrap Facebook Page
Figure 12. Malabasawrap Instagram Page
Figure 13. Age (Edad)
Figure 14. Sex (Kasarian)
Figure 15. Employment Stattus (Katayuan ng Trabaho)
Figure 16. Income (Kita)

Figure 17. Important Factors When Purchasing (Mahalagang Salik

sa Pagbili)

Figure 18. Likeliness of Choosing a Healthier Products (Posibilidad

ng Pagpili ng Mas Malusog na Produkto)

Figure 19. Amount Customers Willing to Pay (Halaga na Handang

Bayaran ng Mamimili)

Figure 20. Frequency of Purchasing Food Wrappers (Dalas ng

Pagbili ng Food Wrappers)

Figure 21. Places to Buy Food Wraps (Mga Lugar na Mabibilhan ng

Food Wraps)

Figure 22.

Figure 23.

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 Figure 24.

List of Tables

Table 1. SWOT Analysis

Table 2. Market Conditions
Table 3. Age (Edad
Table 4. Sex (Kasarian)

Table 5. Employment Stattus (Katayuan ng Trabaho)

Table 6. Income (Kita)

Table 7. Product Satisfactory

Table 8. Important Factors When Purchasing (Mahalagang Salik

sa Pagbili)
Table 9. Likeliness of Choosing a Healthier Products (Posibilidad
ng Pagpili ng Mas Malusog na Produkto)

Table 10. Amount Customers Willing to Pay (Halaga na Handang

Bayaran ng Mamimili)

Table 11. Frequency of Purchasing Food Wrappers (Dalas ng

Pagbili ng Food Wrappers)

Table 12. Places to Buy Food Wraps (Mga Lugar na Mabibilhan ng

Food Wraps)

Table 13.
Table 14.
Table 15.
Table 16.

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 TABLE OF CONTENTS

Page
Title Page i
Acknowledgment ii
Abstract iii
Topic Proposal Approval Sheet iv
Endorsement Form for Presentation Defense v
Feasibility Study Acceptance Sheet vi
List of Figures vii
List of Table viii
Table of Contents ix
CHAPTER I: INTRODUCTION 1
Background of the Study 1
Organizational Background
Statement of the Problem
Objectives of the Study
Significance of the Study
Scope and Delimitations
Operational Definition of Terms
Review of Related Literature and Studies
Research Methodology

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 CHAPTER II: THE MARKETING ASPECT
Objectives of the Marketing Aspect
Industry Analysis
Environmental Analysis
Market Analysis
The Marketing Program
Analysis and Interpretation of Survey Data
CHAPTER III: THE MANAGEMENT ASPECT
Objectives of the Management Aspect
Pre–operating Period
Project Originators/ Promoters/ Managers
Project Schedule
Operating Period
Form of Business Ownership
Internal Organization
CHAPTER IV: OPERATIONAL ASPECT
Objectives of the Operational Aspect
Product/Service Specifications
Raw Materials
Production Process/Service Delivery
Building and Facilities
Machinery and Equipment
Labor Requirements for Production
Office and Plant Location
Production Schedule
Utilities and Waste Disposal
Unit Production Cost
CHAPTER V: FINANCIAL ASPECT
Objectives of the Financial Aspect
Statement of Assumptions
Total Project Capital Investment
Sources of Capital

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 Financial Analysis
CHAPTER VI: SOCIO-ECONOMIC ASPECT
Objectives of the Socio-Economic Aspect
Social Implications
Economic Implications
CHAPTER VII: SUMMARY OF FINDINGS, CONCLUSIONS, AND
RECOMMENDATIONS
Summary of Findings
Conclusions
Recommendations
REFERENCE

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 INTRODUCTION

Background of the Study

These recent years, there has been a significant shift in consumer preferences toward
healthier and more sustainable food options (Poinski, 2020). According to the World
Economic Forum (2024), with rising concerns over obesity, lifestyle-related diseases, and
environmental impacts of food production, individuals are becoming more conscious of
the food they consume. This growing awareness has created a demand for alternatives to
traditional food products that are not only nutritious but also eco-friendly (Poinski, 2020).
As stated by Alsubhi et. al. (2023), health-conscious consumers are actively seeking low-
carb, gluten-free, and nutrient-rich foods that align with a balanced and sustainable
lifestyle. To satisfy this demand, the food industry must innovate by developing
alternatives that provide the same functionality, taste, and convenience as traditional
options, but with added nutritional and environmental benefits. Consequently, there has
been a rise in the development of innovative products that cater to this emerging market,
including alternatives to conventional ingredients commonly used in Filipino cuisine
(World Economic Forum, 2023; Khalid et al., 2023).

Food innovation directly responds to the need for healthier, more sustainable options. As
consumers become more knowledgeable about the impact of their food choices on their
health and the environment, companies are pushed to invest in research and development
to create novel products that address these concerns, as stated by FoodDocs (2024). The
drive for innovation in the food industry is fueled by the desire to improve existing
products, create new solutions, and provide consumers with functional foods that offer
more than just taste (Expo Food Tech, 2024). Research and development in food products
are critical for advancing new food technologies, enhancing nutritional value, and reducing
the ecological footprint of food production (WWF, 2024; Khalid et al., 2023). The food
industry can meet consumer demands through innovation while promoting a healthier,
more sustainable food system.

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Squash and Moringa, two nutrient-dense vegetables, have garnered attention for their
potential use in innovative food products due to their impressive health benefits and
sustainable cultivation practices. Squash, rich in fiber, vitamins, and antioxidants like beta-
carotene, offers numerous health benefits, including supporting digestive health, improving
skin health, and reducing the risk of chronic diseases (Desmond Farm, 2024; WebMD,
2022). Similarly, Moringa, known as the "miracle tree," is packed with essential vitamins
A and C, calcium, and protein, making it an excellent addition to a healthy diet (Arnarson,
2023; Botona, 2021). Combined, these ingredients provide a gluten-free, low-carb
alternative to traditional food wrappers, offering enhanced nutritional profiles that benefit
personal health and the environment. The use of Moringa and squash in food innovation
not only introduces a healthier alternative but also promotes sustainability by utilizing
locally grown, eco-friendly crops (MICA Architects, 2024; Unilasalle, 2024). This
feasibility study explores the potential of Malabasa wrappers, made from Moringa and
squash, as a viable product that can meet the growing demand for both health-conscious
and environmentally responsible food options.

a. Description of the Product/Service

In Filipino cuisine, food wraps like lumpia, turon, and lumpiang gulay are
a staple (Western Union, 2023). With enough research, the results show that there
is a lack of nutritional benefits in the wraps used (MyNetDiary, 2024), and because
of this “Malabasa Wrapper” has been born. Malabasa wrapper is an innovative
wrapper made from a combination of Moringa and squash, referred to here as
Malabasa (Malunggay and Kalabasa) wrappers. These ingredients are chosen for
their exceptional nutritional benefits and their potential to transform traditional
lumpia wraps into a healthier option. Also, this wrapper has many uses or functions
in Filipino cuisine, it could be a wrapper for appetizers, main dishes, meal, and for
desserts. According to Arnarson (2023), Moringa is renowned for its high content
of vitamins A and C, calcium, and protein, while squash adds fiber, vitamins, and
beta-carotene to the mix, as stated by Desmond Farm (2024). Together, they create
a wrapper that is not only gluten-free and low-carb but also rich in essential
nutrients and antioxidants. This product targets the consumer who seeks an

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 alternative wrapper that is healthier while enjoying traditional Filipino cuisine. The
Malabasa wrapper will be marketed as an eco-friendly and nutritious product,
emphasizing its benefits for both personal health and the environment.

Figure No. 1 Sample Product (Front) Figure No. 2 Sample Product (Back)

b. Organizational Type

The business will utilize the Flat Organizational type, aiming to promote
open communication, autonomy, and faster-decision making. It will also be a for-
profit venture. A flat organizational structure has few or no hierarchical levels,
meaning employees have similar power and authority. This setup is often seen as
beneficial because it encourages more communication and teamwork. With fewer
levels of management, decisions can be made faster, and employees feel more
independent. It also promotes innovation and cooperation across teams (Study.com,
2024). As a for-profit entity, the business will focus on generating revenue through
the sale of Malabasa wrappers, positioning itself as a specialty product that appeals
to a specific segment of consumers who sought healthier food alternatives. This
organizational type will enable the business to reinvest profits into product
development, marketing, and scaling operations.

c. Organizational Form

The business will be established as a general partnership. This form is

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 chosen for its simplicity and the ability to leverage the skills and resources of
multiple partners. In a general partnership, all partners share in the management,
decision-making, and profits of the business. This collaborative approach allows
for a more flexible and resourceful operation, making it easier to manage and grow
the business. As the venture expands, the general partnership will support scaling
operations and adapting to market changes, while partners share both the
responsibilities and rewards. In terms of organizational structure, a flat
organizational structure will be implemented. As a start-up company, creating a
more collaborative and flexible environment is a must to boost efficiency. This
setup is ideal for businesses aiming to foster flexibility, accountability, and
coordination.

Owners

Operation Management

Cashier Production Staff Customer Service

Figure No. 3 Organizational Chart

d. Graphic Identity

Figure No. 4 Malabasawrap Logo

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 The graphic identity of the business will reflect its commitment to health and
sustainability. The logo will feature a stylized depiction of a Malabasa leaf, symbolizing
the natural and healthful qualities of the product. The tagline “Healthy Inside, Greeny on
the Outside” will communicate the dual focus on personal health and environmental
responsibility. The round border represents unity and wholeness, symbolizing the healthy,
natural ingredients within the wrapper. The color palette includes a vibrant orange,
reflecting the warmth, vitality, and nutritious qualities of pumpkin, and a deep green,
representing moringa's connection to health, freshness, and nature. Simple icons of squash
and leaves are used to highlight the organic, nutrient-rich contents of the product. Bold,
clear typography conveys a sense of trustworthiness, quality, and modernity, ensuring the
text is easy to read and memorable. Online platforms on TikTok, Facebook, and Instagram,
is under the domain name “Malabasawrap”.

Figure No. 5 Malabasawrap Label Figure No. 6 Malabasawrap Label

(Front) (Back)

Dshbcsn (About product label)

Organizational Background

a. Vision

To become a leading provider in Angeles City of innovative, sustainable food

wraps that significantly contribute to both personal health and environmental stewardship

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in 5 years. By focusing on producing healthier alternative wraps and eco-friendly practices,
the business aims to set a new standard in the traditional Filipino cuisine in the food
industry, inspiring other companies to adopt similar values and practices.

b. Mission

The mission emphasizes a commitment to improving healthier outcomes and reducing

environmental impact through thoughtful product design and ethical practices.

➢ To produce and offer nutritious, innovative Malabasa wrappers made from Moringa
and squash, providing a healthier alternative to traditional lumpia wrappers.
➢ To prioritize eco-friendly and sustainable practices in every aspect of production,
from sourcing locally grown ingredients to minimizing waste and environmental
impact.
➢ To inspire a shift towards healthier and more sustainable food options within the
traditional Filipino cuisine in Angeles city and beyond.
➢ To build strong relationships with local farmers and suppliers, supporting the local
economy and sustainable agriculture.
➢ To continuously innovate and improve our products to meet the evolving needs of
consumers while setting a high standard for quality and sustainability.

c. Goals and Objectives

Market Introduction - Successfully introduced in Angeles City of Malabasa wrappers to

the market as a superior alternative to traditional lumpia wrappers, with a focus on their
health benefits and sustainability during the first 3 months.

Market Share - Achieve a 10% market share or higher in the healthy food wrapper segment
within the first year, establishing a strong presence in the niche market.

Sustainable Production - Develop and implement a production process that minimizes

environmental impact, using sustainable practices and materials throughout the supply
chain I the first five (5) years.

d. Values Statement

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The core values of the business include: (connect the logo to values)

Health - Commitment to promoting better health through nutritious, high-quality food

products.

Sustainability - Dedication to environmental responsibility by using eco-friendly materials

and processes.

Innovation - Encouragement of creative solutions to meet consumer needs and address

environmental challenges.

Community Engagement - Fostering positive relationships with local communities and

supporting sustainable agriculture practices.

Statement of the Problem

This study aims to explore the development and operational challenges associated with the
proposed "Malabasa Wrapper" business, which utilizes a blend of squash and moringa as
an innovative food wrapper. By examining various critical aspects—marketing,
management, operational, financial, and socio-economic—the research seeks to provide
actionable insights for successful implementation. Specifically, this study aims to address
the following key problems:

1. How should a business effectively market itself to establish brand recognition and gain
a significant market share in the healthy food wrapper industry, while considering the
demographic profile of the target market in Angeles City?

1.1 Age

1.2 Sex

1.3 Employment Status

1.4 Income

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2. What is the most effective management structure, specifically in a general partnership,
to ensure smooth decision-making and long-term growth for the business?

3. What production methods and distribution channels should the business implement to
ensure efficient operations, maintain product quality, and meet market demand for
Malabasa Wrappers?

4. How can the business optimize profits while minimizing costs, especially in sourcing
raw materials (Moringa and Squash), ensuring sustainable practices, and pricing the
product competitively based on its unique features and market demand?

5. How can the business fulfill its social responsibility by supporting sustainable
agricultural practices, minimizing environmental impact, and contributing positively to
the local economy?

Objectives of the Study

The main objective of this study is to evaluate the feasibility of launching the
Malabasa Wrapper as a healthy, sustainable alternative to traditional lumpia wrappers. The
study will address key areas to ensure the successful establishment and operation of the
business. The specific objectives are as follows: (SMART criteria)

• To identify and implement effective marketing strategies to build brand awareness

and reach health-conscious consumers.
• To determine the most appropriate organizational structure to ensure efficient
management and support business growth.
• To develop an efficient production and distribution process to ensure product
quality and timely delivery to the market.
• To calculate the startup capital, operational costs, and projected revenues to assess
profitability and financial sustainability.
• Achieve a full return on investment within the first 3 years of operation.
• To evaluate the business's environmental and socio-economic impact, focusing on

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 supporting local farmers and sustainable practices.

Significance of the Study

The benefits of this study to the people directly involved in it include:

Consumers. People, especially home cooks who try these alternative wrappers during
testing or buy them later will get healthier wrap choices. Instead of reaching for regular
wrappers, they’ll have a convenient option that's also nutritious. Having this alternative can
help them make better decisions about what they eat, which could improve their overall
health. These could provide the same ease and taste as regular wrappers but with more
benefits for their bodies. In the long run, this can lead to healthier eating habits and a
positive impact on their well-being.

Farmers. Farmers who grow squash and moringa could benefit from more people wanting
these crops because of the study. By testing if these vegetables can be made into wrappers,
the study might create new chances for farmers to sell their produce. With more buyers,
farmers could see economic growth in their communities. This increase in demand could
help farmers earn more money and have a more stable income. In the end, the study could
help farmers make a better living while encouraging new ways to use these crops.

Restaurants. This study on the Malabasa Wrapper enables restaurants to introduce a

healthier alternative to food wrappers like traditional lumpia wrappers, attracting health-
conscious customers and enhancing menu innovation. By aligning with consumer demand
for nutritious and sustainable options, restaurants can improve customer satisfaction and
loyalty while potentially reducing food costs. Additionally, incorporating this wrapper
allows restaurants to educate diners on the nutritional benefits of Moringa and squash,
promoting healthier eating habits.

Future Researchers. The researchers working on the study will learn more about food
innovation, processing methods, and nutrition. By experimenting with making alternative
wrappers from less common vegetables like squash and moringa, they will improve their
skills in food production. This experience can help them in their studies and lead to future
projects in food science. Their discoveries could also create new research opportunities,

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helping them become more recognized in their field. The study will give them a chance to
grow academically and find new ways to make healthier, sustainable snacks.

Scope and Delimitations

This feasibility study examines the potential success of Malabasa Wrappers by

analyzing various key aspects such as product development, production methods, and
market demand. It aims to create a nutritious wrapper from moringa and squash that appeals
to health-conscious consumers, particularly in urban areas. The study will focus on
formulating the product, testing its flavor and quality, and assessing the costs of raw
materials, labor, and distribution. Additionally, it will explore marketing strategies,
including branding, pricing, and promotional efforts, while evaluating the financial
feasibility of the business through projected revenue and profitability over five years.

The operations plan will consider the sourcing of ingredients, production

facilities, labor requirements, and supply chain logistics. Furthermore, the study will
address legal and regulatory considerations, such as food safety standards, packaging laws,
and trademark registration for Malabasa Wrappers.

However, the study has certain limitations. The business will concentrate on the
domestic market, particularly in Angeles City, without an in-depth analysis of international
expansion. This limitation excludes city’s outside of Angeles City. The primary consumer
behavior research will be based on surveys and focus groups conducted within the local
market, and there will be limited exploration of advanced production technologies beyond
basic requirements. Additionally, the study will only touch on sustainability practices,
without conducting a comprehensive environmental impact analysis, therefore the study
delimits that the results may not be generalized as it only chooses a special population and
a small sample size. Lastly, competitor analysis will focus on local brands, and long-term
market trends or unforeseen shifts in consumer behavior will not be deeply examined.

Operational Definition of Terms

This section provides precise definitions for terms related to the proposed malabasa
wrappers, which are made from Moringa and squash. These definitions will guide the study

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by establishing a common understanding of critical concepts and processes involved in
evaluating the product’s viability.

Malabasa Wrappers - Malabasa wrappers are food wrappers made from a blend of Moringa
(drumstick tree leaves) and squash. They are intended to serve as a nutritious, low-carb,
gluten-free alternative to traditional lumpia wrappers, which are typically made from wheat
flour.

Moringa - Moringa, also known as the "miracle tree," refers to the leaves of the Moringa
oleifera plant. It is recognized for its high nutritional content, including vitamins A and C,
calcium, and protein. In the context of this study, Moringa is used as a primary ingredient
in the malabasa wrappers for its health benefits.

Squash - Squash refers to various types of edible fruits from the Cucurbitaceae family,
known for their high fiber content and vitamins, including beta-carotene. In this study,
squash is used in combination with Moringa to enhance the nutritional profile of the
malabasa wrappers.

General Partnership - A general partnership is a business structure where two or more

individuals share ownership and management responsibilities. Each partner is equally
responsible for the business's liabilities and profits. In this study, the business will be
established as a general partnership to leverage multiple partners' skills and resources.

Health-Conscious Consumers - Health-conscious consumers are individuals who prioritize

their health and well-being in their food choices. They are typically interested in products
that offer nutritional benefits, such as low-carb and gluten-free options and are willing to
invest in healthier alternatives.

Eco-Friendly - Eco-friendly refers to products or practices that have minimal impact on the
environment. For the malabasa wrappers, being eco-friendly means using sustainable
production methods and materials that contribute to reducing the ecological footprint of
the product.

Nutritional Benefits - Nutritional benefits refer to the positive effects on health provided

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by consuming certain foods. In the context of malabasa wrappers, nutritional benefits
include the provision of essential vitamins, minerals, fiber, and antioxidants that contribute
to a balanced diet.

Production Methods - Production methods are the processes and techniques used to
manufacture a product. For malabasa wrappers, this includes the procedures for mixing
ingredients, forming the wrappers, and ensuring quality control throughout production.

Market Demand - Market demand refers to the level of consumer interest and desire for a
product. This study aims to assess the market demand for malabasa wrappers by evaluating
consumer preferences and willingness to purchase the product.

Financial Feasibility - Financial feasibility assesses whether a business venture is

economically viable. It involves analyzing costs, revenue potential, and profitability to
determine if the business can sustain itself and achieve financial success.

Sustainable Practices - Sustainable practices involve methods that meet current needs
without compromising the ability of future generations to meet their own needs. In this
study, this includes using responsible sourcing of ingredients, minimizing waste, and
reducing the environmental impact of production.

Consumer Behavior - Consumer behavior refers to the actions and decisions made by
individuals regarding the purchase and use of products. This study examines consumer
behavior to understand preferences for malabasa wrappers and their acceptance in the
market.

Legal and Regulatory Considerations - Legal and regulatory considerations involve

compliance with laws and regulations governing food safety, packaging, and business
operations. This study will address relevant legal requirements for the production and sale
of malabasa wrappers.

Review of Related Literature and Studies

Squash as Alternative Source of Starch

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 According to Desmond Farm (2024), Kalabasa is rich in essential vitamins and
minerals, making it a valuable addition to a balanced diet. The cultivation practices at
Desmond Farm emphasize sustainable farming techniques, ensuring that the squash is not
only beneficial for health but also produced with environmental responsibility.

According to Juam Magsasaka (2021), Squash, also called kalabasa, is a valuable

vegetable that provides edible fruit, leaves, and flowers. It is commonly grown in tropical
and subtropical places, like the Philippines. Squash is packed with vitamins, minerals, and
fiber. It is also low in calories, which makes it a healthy food choice. Adding squash to
your diet can help you get important nutrients without too many calories.

According to the WebMD Editorial Contributor (2022), Squash is packed with

vitamins, minerals, and antioxidants, which provide various health benefits, including
reducing oxidative stress and potentially helping to prevent cancer. The vitamin C and beta-
carotene in squash may support eye health by slowing macular degeneration and lowering
the risk of cataracts. In addition, squash contains vitamin B6, which can help reduce the
risk of depression in individuals with deficiencies. Beta-carotene in squash can also offer
some protection against UV exposure, improving skin health. Overall, incorporating
squash into the diet can contribute to better health and well-being.

Benefits of Moringa as a Food Ingredient

The global demand for herbal medicinal plants has grown due to their wide use
and benefits in agriculture. In the Philippines, Moringa oleifera, or "malunggay," is a
prominent herbal plant and nutritious crop. Its leaves are used in various products,
including food supplements, natural medicines, cosmetics, and personal care items, which
has created more opportunities and income for Filipino farmers and related industries.
(Mairene R. Botona, 2021)

“Miracle Tree” or moringa oleifera, a plant native to North India, is known for its
numerous health benefits and is rich in antioxidants and bioactive compounds. It may help
lower blood pressure and blood sugar levels, making it beneficial for managing diabetes
and preventing related health issues. Moringa is also linked to reducing inflammation,

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which can help prevent chronic diseases like heart disease and cancer. Additionally, studies
suggest that it can lower cholesterol levels, further reducing the risk of heart disease. Lastly,
Moringa has shown potential in protecting against arsenic toxicity, which can lead to
serious health problems over time. Atli Arnarson BSc, PhD (2023).

The Lady's Choice website outlines the benefits of malunggay (moringa), noting
its abundance of essential vitamins and minerals. It supports overall health and
development in both mothers and children, including improvements in motor skills for
kids. (Lady’s Choice, 2024)

Eco-friendly factors of Squash and Moringa as Raw Materials

According to MICA Architects (2024), locally sourced materials highlight their

potential to significantly reduce carbon emissions in productions. By sourcing materials
locally, transportation emissions are minimized, contributing to lower overall carbon
footprints. Additionally, these materials are often paired with energy-efficient production
methods, including the use of electricity generated from renewable resources. This
approach not only promotes sustainability but also strengthens local economies by utilizing
regionally available resources.

An article published in ScienceDirect explores the relationship between dietary

choices and environmental sustainability, focusing on how food production and
consumption patterns contribute to climate change. The study emphasizes that shifting
towards plant-based diets can significantly reduce greenhouse gas emissions and resource
use compared to traditional meat-based diets. It also discusses the importance of promoting
sustainable agricultural practices to enhance food security and minimize ecological
impacts. The findings advocate for public health initiatives aimed at encouraging healthier,
more sustainable eating habits, which can lead to improved health outcomes while also
benefiting the environment. (Khalid et al., 2023)

According to Unilasalle (2024), non-industrial processing products explores

various applications, such as the transformation of raw materials into bio-based products,
which can significantly reduce waste and promote sustainability. The emphasis on

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innovative processing techniques aims to enhance the value of non-food resources, creating
new economic opportunities while minimizing environmental impact. By investigating the
potential of agricultural residues and other non-food inputs, this research contributes to the
circular economy and supports the transition towards more sustainable industrial practices.

The Uses of Edible Food Wraps in Filipino Cuisine

As stated by Kat Lieu (2024), lumpiang Shanghai, a prominent Filipino dish, has
its name linked to Shanghai due to its early ties with Chinese immigrants in the Philippines.
Despite this connection, the dish has adapted to Filipino culinary preferences over time.
Traditionally, Lumpia Shanghai is made with a variety of ingredients that include carrots
and scallions, reflecting local tastes. It is widely celebrated and commonly served during
festive occasions and special events in Filipino culture.

Winter squash (Cucurbita maxima Duch.) and pumpkin (Cucurbita moschata

Duch. ex Poir.) are widely consumed around the world. Research has shown that their
cooked texture is associated with both starch content and its properties. To enhance their
utility, the flesh of these fruits is dried and ground into flour, which is then explored as an
ingredient in bread, cakes, and other baked goods. (Elsevier, 2022)

Most people refer to it as spring roll or egg roll. In the Philippines, it’s known as
lumpia when filled with meat and/or vegetables, and turon when it contains sweet
ingredients like banana. Filipino lumpia is typically crunchy and fried, becoming moist
only when dipped in sauce, and various fillings have emerged over time to create unique
flavor experiences. (Osan Fernando (2022)

Peach Mango Lumpia is a creative fusion of traditional Filipino lumpia and sweet
fruit flavors, blending the crisp texture of lumpia wrappers with the sweetness of peach and
mango filling. This snack offers a refreshing alternative to the savory lumpia varieties
commonly found in Filipino cuisine. The filling, made from ripe peaches and mangoes,
provides a balance of tart and sweet flavors, which are then wrapped and fried to golden
perfection. As a popular dessert or snack, this dish showcases the versatility of lumpia
wrappers, demonstrating how traditional culinary techniques can be adapted to include new

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and innovative flavors. (Pinoy Style Recipe, 2024)

Healthier Alternatives to Traditional Dishes

According to World Economic Forum (2023), consumers are increasingly

seeking sustainable and ethical food choices, with 65% wanting to contribute positively to
climate action, according to a report from the World Economic Forum. The food industry
is responding to this demand by adopting practices that prioritize sustainability while
feeding a growing global population. Both food producers and retailers are focusing on
net-zero solutions, addressing consumer power as a driving force for change. By making
informed choices, consumers can influence companies to adopt eco-friendly methods that
reduce carbon footprints and promote responsible consumption.

According to WWF (2024), there is a growing global demand for diets that are
both sustainable and healthy, reflecting a shift in consumer preferences towards food
choices that promote environmental sustainability. Research indicates that individuals are
increasingly recognizing the impact of their dietary habits on the environment, leading to
a rise in the popularity of plant-based and locally sourced foods. These diets not only aim
to reduce carbon footprints but also prioritize nutritional value, thereby addressing public
health concerns related to diet-related diseases. As consumers become more informed
about the links between food production, consumption, and climate change, the market for
sustainable food options continues to expand, prompting food systems to adapt to these
changing preferences.

As stated by Gonzales and Smith (2023), a recent study published in PubMed

examines the effectiveness of various nutritional interventions on health outcomes across
different populations. The research highlights the significance of tailored dietary strategies
in improving nutritional intake and managing chronic diseases. It emphasizes the role of
specific nutrients in enhancing overall health, and reducing the risk of diseases such as
obesity and diabetes. The findings suggest that personalized nutrition, which considers
individual health profiles and dietary preferences, may lead to more effective health
interventions. This underscores the need for continued research in the field of nutrition to
develop evidence-based recommendations that cater to diverse dietary needs.

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Nutrition Facts for Products

According to LinkedIn (2024), accurately determining the nutritional content of

food involves several methods. One common approach is using nutrition labels provided
on packaged foods, which list the nutrients per serving. Another method is calculating the
nutritional value by referencing established food databases, which offer detailed
information on the composition of various foods. These databases allow individuals to
estimate the nutrient content of a meal by summing up the values based on portion sizes.
For more precise results, laboratory testing can also be conducted to analyze the specific
nutrient composition of food items.

As stated by Consolidated label (2024), It is possible to create a nutrition fact for

your product. Creating a nutrition facts label for food products involves a multi-step
process. First, the product's nutritional content must be determined, which can be done by
either lab analysis or using nutritional databases. Lab testing provides the most accurate
data but can be costly. Alternatively, database calculations offer an accessible option for
estimating values based on the ingredients used. Once the nutritional information is
gathered, it must be formatted according to the guidelines set by regulatory agencies like
the FDA. The label typically includes details such as serving size, calories, and key
nutrients (e.g., fats, carbohydrates, protein). Ensuring compliance with these guidelines is
essential for meeting legal requirements and providing consumers with accurate nutritional
information.

The Philippines' FDA Administrative Order No. 2014-0030 outlines the rules and
regulations for the labeling of prepackaged food products. It aims to protect consumers by
ensuring that food products sold in the market provide accurate and clear information
regarding their contents. The order specifies that labels must include essential details such
as the product’s common name, net content, ingredients, and nutritional information.
Additionally, it mandates the disclosure of any potential allergens and requires compliance
with standardized serving sizes. These regulations are designed to promote transparency,
facilitate informed consumer choices, and uphold public health standards by minimizing
the risk of misleading or inaccurate claims on food labels.

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 Nutritionix is an extensive online platform that provides users with access to
nutritional information on a wide range of foods, including restaurant items, packaged
products, and raw ingredients. The database is designed to help individuals make informed
dietary choices by offering detailed breakdowns of macronutrients (such as calories, fats,
proteins, and carbohydrates) as well as micronutrients (such as vitamins and minerals).
Nutritionix also allows for the customization of food entries, making it a valuable tool for
both consumers and health professionals in tracking food intake and developing meal plans.
This resource supports the growing demand for transparency in nutritional content and
facilitates healthier eating habits by offering easily accessible and reliable food data.
(Nutritionix, 2024)

Achieving Market Share

According to Kenton (2023), companies employ a variety of strategies to expand

their market share, aiming to enhance their competitive position in the industry. Common
approaches include innovation, where businesses introduce new products or improve
existing ones to attract customers and differentiate themselves from competitors. Cost
leadership is another strategy, in which companies reduce production and operational costs,
allowing them to offer lower prices and appeal to price-sensitive consumers. Additionally,
customer loyalty programs and improved customer service are used to retain existing
customers while attracting new ones. Market penetration tactics, such as aggressive
marketing and expanding distribution channels, also play a crucial role in increasing a
company's visibility and sales. Acquisitions and mergers with other companies are strategic
moves to rapidly grow market share by consolidating market presence.

As stated by Boldare (2022), companies use several strategies to grow their

market share. Improving product quality helps attract and retain customers. Expanding into
new markets, either geographically or by targeting new customer groups, can also boost
sales. Providing a better customer experience and offering personalized services increase
loyalty. Companies often diversify their products to appeal to a wider audience.
Competitive pricing, discounts, and promotions help draw in more buyers. Effective
marketing and advertising raise product visibility. Additionally, forming partnerships,

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improving distribution, using technology to understand customer needs, and engaging in
social responsibility all contribute to increasing market share.

Synthesis

Squash is rich in essential vitamins, minerals, and antioxidants, contributing to improved

health outcomes, such as reduced oxidative stress and better eye and skin health. Moringa
offers complementary health benefits like anti-inflammatory properties, blood sugar
regulation, and improved heart health, making it a valuable food ingredient. The use of
locally sourced raw materials like squash and moringa not only reduces carbon emissions
but also promotes sustainable agricultural practices. Squash, when dried and ground into
flour, has applications in various food products, including as an alternative starch source,
which could replace traditional ingredients like lumpia wrappers. The evolution of Filipino
cuisine, particularly the use of edible wraps like lumpia, opens the possibility for healthier
alternatives. Consumers are increasingly seeking food products that align with health and
sustainability goals, providing an opportunity for squash and moringa-based products in
the market. Accurately determining the nutritional content of food products is crucial for
meeting regulatory standards and consumer expectations. Companies can expand their
market share by introducing innovative, eco-friendly food products that cater to the
growing demand for sustainable and healthy diets

Research Gap

Despite the widespread use of squash in food products, there is no documented evidence
of a malabasa (squash-moringa-based) wrapper being used as an alternative to traditional
lumpia wrappers. This gap highlights a missed opportunity for creating a healthier,
nutrient-dense wrapper that aligns with sustainability trends. The absence of such an
innovation explains why this study exists: to develop a novel, eco-friendly product that
leverages the nutritional benefits of squash and moringa while responding to health and
sustainability demands.

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Rationale

The malabasa wrapper was chosen for this feasibility study due to its potential to offer a
healthier, sustainable alternative to traditional lumpia wrappers. As a product, it is feasible
because it meets the growing demand for nutritious and eco-friendly food options. As a
business, it shows promise by tapping into a market that increasingly values health-
conscious and environmentally sustainable products.

Research Methodology

The study employs a quantitative research approach aimed at collecting numerical data to
evaluate consumer preferences, market demand, and the overall viability of the Malabasa
Wrapper. This method is chosen for its ability to provide measurable and statistically
analyzable results, which are essential for making informed business decisions. Surveys
will be distributed to gather consumer feedback on various aspects of the Malabasa
Wrapper, including taste, texture, and overall acceptability, using a 5-point scale for
sensory evaluation. This data will help determine how well the Malabasa Wrapper meets
consumer expectations compared to traditional lumpia wrappers. In addition, the market
potential will be assessed by analyzing production costs, pricing strategies, and projected
sales figures, ultimately informing business decisions. The findings will provide a
comprehensive overview of consumer preferences, which can drive marketing initiatives.
By integrating consumer feedback into the development process, the business can enhance
the product's appeal.

Research Design

This study will employ a cross-sectional survey design to collect data at a specific point in
time, allowing for a comprehensive evaluation of consumer perceptions and the market
viability of the Malabasa Wrapper. According to Caulfield (2023), a cross-sectional study
captures a snapshot of variables from participants without manipulating them. This type of
research is advantageous for observing diverse factors, such as consumer preferences,
simultaneously, and is cost-effective and efficient for gathering large amounts of data.

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Alternatively, an ordinal survey focuses on gathering responses where participants rank
their preferences or level of agreement on a scale. The article from SurveyMonkey (2024),
discusses the use of ordinal scales in surveys, which are essential for measuring attitudes
and opinions. Ordinal scales rank items in a specific order, allowing respondents to express
preferences or levels of agreement.

While both cross-sectional and ordinal surveys aim to measure perceptions, the key
difference is that cross-sectional surveys capture a wide range of data at a single point in
time, whereas ordinal surveys are more focused on ranking or ordering responses based on
a specific attribute.

By utilizing a cross-sectional approach, this study will ensure a broad and immediate
understanding of consumer behavior, which is crucial for the Malabasa Wrapper's market
positioning and product development.

Data Collection

Data will be collected through structured surveys administered in-person, targeting local
markets within Angeles City, Pampanga, where the Malabasa Wrapper is expected to be
sold. The target demographic will include individuals aged 18 and above, particularly those
seeking healthier food options. Before collecting data, respondents will be provided with
clear and concise instructions, informing them that the survey is aimed at gathering
feedback on the taste, texture, and overall acceptability of the Malabasa Wrapper as a
healthier alternative to traditional food wrappers. They will be assured that their
participation is voluntary, that their responses will remain confidential, and that their
feedback will contribute to the development of this innovative and nutritious product.

Slovin’s Formula: N = 323,875

n = N / (1 + Ne^2) e = 5% 0.0025

n = Sample size population n = 323,875 / (1+ 323,875 (0.05)^2)

N = Total population n = 323,875 / 810.69

n = 399.51 or 400

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e = Margin of error

Although the target population calculated based on scientific formulation was 399.51 or
400 respondents, it is important to note that the proponents were instructed to have a
respondents of 100-150.

Respondents will be asked to rate specific attributes of the Malabasa Wrapper—such as its
smell, price, texture, and appearance—using a 4-point Likert scale, where 1 indicates
strong dissatisfaction and 4 indicates strong satisfaction. They will be encouraged to
answer honestly and take their time in reflecting on their experience with the wrapper. In
addition to sensory evaluation, the survey will also gather information about respondents’
preferences for food wrappers, purchasing habits, and willingness to pay for a healthier
alternative. To facilitate a smooth process, researchers will provide clear instructions,
ensuring that respondents understand how to complete the survey, and will be available to
clarify any uncertainties.

The entire survey is designed to take approximately 5-10 minutes to complete. This time
frame is set to ensure that respondents have enough time to thoughtfully evaluate the
product without feeling rushed, while also keeping the process efficient. Data col lection
will be conducted during peak shopping hours to maximize participation, and researchers
will offer brief instructions before distributing the survey to familiarize respondents with
the survey’s purpose and format.

Once the data is collected, it will undergo a thorough cleaning process to ensure accuracy
and completeness. Any incomplete or inconsistent responses will be removed to maintain
the integrity of the findings. The cleaned data will then be analyzed using statistical
software such as SPSS or Excel, with the results providing valuable insights into consumer
preferences and the market demand for the Malabasa Wrapper. This approach ensures that
the data collected is representative and reliable, offering an accurate reflection of consumer
interest in the product.

Research Instrument

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The research instrument used in this study is an adopted and modified survey questionnaire
from Veggie Bread Feasibility Study, structured to gather relevant quantitative data from
the target respondents. The survey is divided into four sections to address various aspects
of consumer behavior. The first section collects the demographic profile of the respondents,
including age, sex, and income, providing insights into the characteristics of potential
consumers. The second section is a sensory evaluation, where respondents rate the
Malabasa Wrapper's smell, texture, appearance, and overall acceptability using a 4-point
Likert scale. This helps assess consumer satisfaction with the product. The third section
focuses on preferences, evaluating the factors that influence consumer choices, such as
health benefits, and price, and examining their willingness to choose a healthier alternative
like the Malabasa Wrapper. The final section explores purchasing behavior, gathering data
on how often respondents purchase food wrappers, their preferred purchasing locations,
and their willingness to pay for the Malabasa Wrapper. This comprehensive survey
instrument ensures that all critical data necessary for evaluating the product’s market
potential are captured effectively.

Sampling Method

The research adopts a convenience sampling technique. It is a widely used and accessible
method in research, often chosen for its practicality and ease of implementation. This
sampling approach involves selecting participants based on their availability and
willingness to participate, rather than employing a more complex or random selection
process (Kassiani Nikolopoulou, 2023). While convenience sampling is criticized for its
potential lack of representativeness, it is valuable in situations where time, resources, or
accessibility pose constraints.

Data Analysis

The researchers plan to thoroughly analyze the data collected in the feasibility study of the
Malabasa Wrapper by using statistical techniques such as percentages, mean, and
frequency. Percentages will express the proportion of respondents who prefer specific
attributes of the wrapper, such as flavor and health benefits. For instance, if 60 out of 100
respondents indicate their willingness to purchase the wrapper, this will be represented as

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60%, providing clear insight into consumer interest. The mean will be calculated to
quantify responses related to continuous variables, like pricing expectations and perceived
health benefits, offering an average score that reflects the importance of these factors to
potential buyers. Additionally, frequency analysis will reveal how often specific responses
occur, highlighting prevalent consumer attitudes and behaviors. For example, counting the
number of times each response option is selected will help identify the most common
preferences, such as desired ingredients or packaging options. The data analysis process
will begin with cleaning the dataset to remove any incomplete or inconsistent responses.
Then, percentages will be computed for each question regarding consumer preferences and
purchasing intent, while the mean will summarize key numerical data. Frequency tables
will be created to display how often each response was given, leading to a clearer
understanding of consumer priorities. Ultimately, the findings from these analyses will be
interpreted in relation to the study's objectives, providing actionable insights into market
demand for the Malabasa Wrapper and guiding product development and marketing
strategies.

Ethical Consideration

The research will adhere to ethical principles, ensuring informed consent, anonymity, and
data protection. Participants will be informed of the research's purpose, and their
participation will be voluntary. The study will also comply with Angeles City’s ethical
guidelines. Strict adherence to ethical guidelines will be maintained throughout the
research process, ensuring informed consent, confidentiality, and the voluntary nature of
participants' involvement.

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 THE MARKETING ASPECT

Objectives of the Marketing Aspect

The following are the objectives of the Marketing Aspect that the proponents identified to
achieve success and sustainability to their marketing efforts.

• To identify and analyze the target market. Conduct market research to pinpoint
health-conscious and eco-friendly consumers, focusing on those who seek
sustainable food options, particularly in areas where lumpia is a popular dish;

• To assess demand and supply conditions. Evaluate the demand for plant-based food
wrappers and assess the availability of raw materials like Moringa and squash,
ensuring consistent supply to meet market demands;

• To develop a competitive product positioning strategy. Position the Malabasa

Wrapper as a premium, eco-friendly alternative to traditional lumpia wrappers,
highlighting its nutritional benefits and environmental impact to differentiate it
from competitors;

• To establish a pricing and distribution strategy. Create a pricing strategy that

balances affordability with the value proposition of sustainability, and determine
optimal distribution channels, including local markets, health stores, and online
platforms; and

• To design and implement a promotions strategy. Develop a marketing campaign

that educates consumers on the health and environmental benefits of the Malabasa
Wrapper, using digital marketing, social media, and partnerships with eco-
conscious influencers to reach the target audience.

Industry Analysis

a. Business Location Analysis

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The business will be located in Balibago, Angeles City, Pampanga, a vibrant commercial
area that attracts significant foot traffic. According to Balibago (2024), Balibago is known
for its diverse blend of locals, tourists, and students, Balibago offers high visibility, making
it an excellent location for introducing Malabasawrap. The bustling atmosphere ensures
the business can capture the attention of a wide audience, increasing the chances of
attracting health-conscious consumers.

Another key factor in choosing Balibago is its proximity to the target market. The district
is home to various individuals and tourists who are likely to be interested in healthy food
options, such as professionals, students, and families. With the increasing demand for
nutritious, eco-friendly products, this location provides easy access to potential customers
(Harris Wayne, 2024). Additionally, the area is well-connected by public transportation,
which enhances its convenience for both customers and suppliers, making it easier to
ensure smooth operations and deliveries of essential ingredients like moringa and squash.

The exact address of the proposed Malabasawrap business is on T Aguas St, Angeles, 2009
Pampanga.

Figure No. 7 Malabasawrap Location

b. Opportunity and Threat Analysis

Several opportunities exist for Malabasawrap in Balibago. First, the growing demand for

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healthier food alternatives offers a strong market potential (WWF, 2024). As more
consumers prioritize their health, Malabasawrap’s nutrient-rich, gluten-free, and low-carb
offerings are well-positioned to meet these needs. To leverage this opportunity, marketing
strategies should highlight the product’s health benefits, particularly targeting fitness
enthusiasts and individuals seeking sustainable, health-conscious food options.

Additionally, the Filipino fundness of fiesta’s and making food wraps like lumpiang
shanghai and turon at every celebration (The Good Meat, 2024). These celebrations can be
deemed as opportunity for the reason that this can affect the rise in demand for food
wrappers..

STRENGTHS WEAKNESS

 Unique product differentiation with  A key weakness of the product is its

health benefits (gluten-free, low-carb, shorter shelf life compared to
nutrient-rich). traditional lumpia wrappers, as the
 Focus on sustainability with locally fresh moringa and squash blend
sourced raw materials. leads to quicker spoilage, especially
if not stored properly.

OPPORTUNITIES THREATS

 Growing health and wellness trend.  Competition from traditional food

wrapper.
 Filipino being fund of Fiestas and
 Economic fluctuations impacting raw
making lumpia shanghai a staple in
material prices.
celebrations.

Table 1. SWOT Analysis

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Environmental Analysis

a. Demographic Environment

The demographic environment in Balibago, Angeles City, includes a diverse mix of

residents, students, working professionals, and tourists. This population includes health-
conscious individuals, young professionals, and families, which aligns well with
Malabasa's target market. The growing interest in healthier lifestyles and sustainable food
products among these demographic groups can increase demand for the Malabasa
Wrapper. Furthermore, the area’s relatively young population, particularly students and
professionals aged 18 to 35 (Balibago, 2024), and there are gyms around the proposed
location of the business that is likely to be more open to trying innovative food products,
especially those offering health and environmental benefits.

b. Economic Environment

The economic environment in Balibago is currently favorable for new businesses. The local
economy has seen growth due to investments in infrastructure and development, and
consumer spending power has been steadily increasing. With improvements in the job
market and rising disposable income, residents may be more willing to spend on premium
products like Malabasawrap, which is marketed as a healthier alternative. However, pricing
strategies should consider the potential price sensitivity of some consumers, ensuring that
the product remains affordable to a broad range of customers.

c. Natural Environment

Malabasawrap’s production is influenced by the natural environment, particularly the

availability of raw materials such as moringa and squash. These crops are relatively easy
to grow and are abundant in the Philippines, making them sustainable choices for
production. Seasonal variations and climate change, however, could affect the supply of
these key ingredients, potentially leading to fluctuations in production costs. Ensuring
partnerships with multiple local suppliers and promoting sustainable agricultural practices
will be essential in maintaining a steady supply and minimizing environmental impact.

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d. Technological Environment

The technological environment offers opportunities to improve both production and

marketing for Malabasawrap. Advances in food processing technology can be utilized to
ensure the consistent quality and shelf-life of the product. In addition, digital platforms and
social media are critical for promoting Malabasawrap, given the tech-savvy nature of its
target audience. Leveraging online marketing tools, e-commerce platforms, and social
media influencers can help the brand reach a wider market and boost demand.

e. Political Environment

The political environment in Angeles City and Pampanga is supportive of business

development, with local government initiatives that promote entrepreneurship and
economic growth. Policies encouraging sustainable practices and local business
development can also work in favor of Malabasawrap, aligning with its focus on eco-
friendly production. Additionally, government support for small and medium enterprises
(SMEs) can help in securing business permits, financing, and other resources to ensure
smooth operations and growth.

f. Legal Environment

The legal environment for food production and retail in the Philippines requires strict
adherence to food safety standards set by agencies such as the Food and Drug
Administration (FDA). Malabasawrap will need to comply with these regulations
regarding product labeling, packaging, and food safety to ensure consumer confidence and
avoid legal issues. Additionally, the business must comply with the Republic Act No.
10173, also known as the Data Privacy Act of 2012, when collecting customer information
for marketing purposes.

Market Analysis

The market analysis for Malabasawrap, a moringa and squash-based food wrapper,
highlights a favorable market environment fueled by increasing consumer awareness and
demand for healthier, eco-friendly food packaging solutions. Malabasawrap’s strategy

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focuses on the diverse demographic segments aged 18-47 in Balibago, Angeles City. This
market includes young adults embracing sustainable lifestyle choices and families
interested in nutritious, environmentally responsible food options. By targeting this broad
age group, Malabasawrap taps into shared values across different life stages, including
health consciousness, sustainability, and a commitment to reducing plastic waste, aligning
well with current consumer trends.

Demand Conditions:
Household population in Angeles City 521,637
Population who are not qualified as consumers (35.29%) 184,086
Net Potential Market 337,551
Multiply: Average amount spent of buyers 55.00
Monthly spending 18,565,305.00
Multiply: Annual buying frequency 36.00
Annual spending 668,350,980.00
Divide: Proposed average price 70.00
Annual Demand 9,547,871

Supply Conditions:
Estimated Monthly Sales 114,660.00
Multiply: Months in a year 12
Annual Sales 1,375,920.00
Multiply: Number of competitors in the same location 5
Annual Supply in pesos 6,879,600.00
Divide: Average price of products based on survey of
supplier’s opinion 69.75
Annual Supply 98,632.26

Measurement of Demand and Supply Quantum:

Annual demand 9,547,871.00
Less: Annual supply 98,632.26
Demand and supply gap 9,449,238.74
Table 2. Market Conditions

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Based on the demand and supply quantum, it is clear that the market is not yet fully served
based on the remaining demand of 5,099,544 units. Therefore, the proposed business has
potential market feasibility since many unsatisfied demands remain.

The Marketing Program

a. Proposed Target Market

The recommended target market for Malabasa Wrappers is health-conscious consumers,

home cooks, young professionals, or even enthusiasts of exercise. These types of
consumers are more conscious of their nutritional intake and are also looking for
products that can potentially go well with their health-conscious lifestyles. Mothers
would always prioritize food products that would be nutritionally wholesome and
convenient to serve to their family, and therefore they stand as extremely viable target
customers for this product.

Young professionals are in quest of fast healthy food options that can be added to their
busy schedules, while those who are into fitness desire functional foods that push them
toward achieving their fitness objectives.

Our secondary market also comprises restaurants and cafes on the lookout for
innovative, healthy menu options. By understanding these demographics, we can
carefully word our message to target these markets better. We will target the specific
needs and preferences of the target customers and increase consumer engagement and
brand loyalty.

b. Product Strategy

The Malabasa Wrapper's newness is in the way that it combines moringa and squash
gluten-free, low-carb food product. This unique formulation in addition to providing the
necessary nutritional requirements makes it a product that satisfies the wants of
consumers for functional foods.

The product will target a more significant number of people as it will be marketed in

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 versatile and easy-to-use usage, from wraps to salads. This can further be emphasized
in terms of health benefits, for example, concerning antioxidant and vitamin content,
thus resonating with target consumers.

Packaging will showcase the natural ingredients used in the product, through the use of
eco-friendly materials that resonate with sustainability values. The business will also
ensure that the freshness and innovation level at which brand communication will be
maintained are very relevant to the product so that it will be much more distinguishable
in a market with all the competition. The business will have premium positioning
regarding quality and health so that Malabasa Wrappers will be well-positioned as a
trusted brand for health-conscious consumers.

c. The Brand and Logo

Figure No. 8 Malabasawrap Brand and Logo

The Malabasawrap logo design centers on a yellow-orange squash, symbolizing the

main ingredient’s warmth and energy, with green moringa leaves and vines representing
nature and sustainability. A circular shape because of the product’s shape and also, circle
shape conveys unity, reflecting Malabasawrap's role as a sustainable business that
produces food wrappers. Decorative dots and swirls add a crafted, heritage-inspired
touch. Bold lettering for "MALABASA WRAP" and "SQUASH & MORINGA" gives
the label a clear, strong identity, while the white background keeps the look clean and
lets the main colors stand out, emphasizing the product's natural appeal.

d. The Packaging

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 Figure No. 9 Malabasawrap Packaging (Front) Figure No. 10 Malabasawrap Packaging (Back)

e. Price strategy

As a new small business, Malabasawraps will maintain a competitive price structure

based on thorough market research, ensuring the product reflects high quality while
remaining affordable for a broad audience. The company will implement promotional
pricing through introductory discounts to encourage first-time purchases and attract new
customers. Bulk purchase options will also be available to promote repeat business and
increase volume sales. This approach targets budget-conscious consumers seeking
healthy options at an accessible price point.

Additionally, Malabasawraps will conduct periodic price checks to stay aligned with
market standards and consumer expectations. By communicating value through strategic
pricing, the company aims to enhance perceived quality and drive higher sales volumes,
ultimately increasing market share. Malabasawraps is confident in its position as the
best choice among healthier food wrappers.

f. Place Strategy

To achieve maximum exposure and accessibility, Malabasa Wraps will adopt a multi-
channel distribution approach. The company’s user-friendly website will serve as a
central online platform, providing product information, nutritional benefits, and

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 availability. Partnering with local grocery stores and health food retailers, Malabasa
Wraps will ensure that products are available in outlets frequented by health-conscious
consumers. Collaborations with restaurants will also bring Malabasa Wraps to local
menus, boosting visibility and credibility within the culinary industry.

This strategic placement aims to maximize reach by catering to different consumer

shopping preferences, whether online or in-store. By concentrating efforts in cities and
high-density areas of the target population, Malabasa Wraps ensures convenient access
to its products, providing optimal consumer advantage.

g. Promotions Strategy

Malabasa Wraps’ promotions strategy will employ a variety of tactics to maximize

consumer engagement and brand awareness. Through digital marketing on social
media platforms such as Instagram and Facebook, Malabasa Wraps will share ads,
recipes, and foster community interactions. The company will emphasize educational
content through blogs and articles, positioning Malabasa as an authority on healthy
eating, specifically the benefits of moringa and squash.

Figure No. 11 Malabasawrap Facebook Page Figure No. 12 Malabasawrap Instagram Page

In-store promotions will include product demonstrations and sampling events to

encourage trial and generate immediate sales. Community engagement initiatives, such
as partnerships with local farmers' markets, will help establish a sense of community

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 and deepen brand presence. Collaborating with restaurants to feature Malabasa Wraps
on their menus will further enhance visibility. Together, these efforts form a
comprehensive promotional plan focused on building awareness, inducing trials, and
cultivating long-term customer loyalty.

Analysis and Interpretation of Survey Data

This section presents the results of the survey conducted to assess the feasibility of
Malabasawrap, focusing on consumer demographics, product acceptability, and
marketability. The collected data is analyzed to provide insights into consumer
preferences, behaviors, and overall perceptions of the product. These findings serve as
the basis for informed decision-making regarding product development, marketing
strategies, and operational planning.

Age (Edad)

This information is needed in order to identify which will the target market among the
age brackets, that would accept the Malabasawrap product.

Choic Frequen Percenta 45

es cy ge 40
18-25 40 40% 35
30
25
26-44 37 37%
20 40 37
15
45-59 20 20% 10 20
60 & 5
3 3% 3
above 0
18-25 26-44 45-59 60 & above
Total 100 100
Table 3. Age Figure 13. Age

Table 3 and Figure 13. Shows that most respondents are in the age brackets 18-25,
40%, and 26-44, 37%. On the other hand, the least respondents came from the age
bracket 45-59 with 20%, and 60 and above 3% of respondents are more accepting of
Malabasa wr This means that the possibility of the business operating and generating
sales would be feasible.

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 It is important to note that since the sampling method used was convenience
sampling, it is justifiable that the respondent's ages are scattered.

Sex (Kasarian)

Choices Frequency Percentage

Female: 54 54%

Male: 46 46%

Total: 100 100%

Table No. 4 Sex (Kasarian) Figure No. 14 Sex (Kasarian)

The results on table 3 and figure 14 showed that most of the respondents are female , as
54% of the respondents came from this category. On the other hand, males have lesser
respondents with 46%.

It is important to note that since the sampling method used was convenience sampling, it
is justifiable that the respondent's ages are scattered.

Employment Stattus (Katayuan ng Trabaho)

Choices Frequency Percentage

Employed 40 40%
Student 24 24%
Unemployed 19 19%
Self-Employed 17 17%
Total: 100 100%
Table No. 5 Employment Status (Katayuan ng Trabaho) Figure No. 15 Employment Status (Katayuan ng Trabaho)

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The results in Table 5 and Figure 15 show that most of the respondents are employed. 40%
of the respondents came from this category. On the other hand, the different categories
have fewer students at 24%, unemployed at 19%, and self-employed at 17%.

It is important to note that since the sampling method used was convenience sampling, it
is justifiable that the respondent's ages are scattered.

Income (Kita)

This information is needed in order identify the target markets social class based on their
monthly income.

Choices Frequency Percentage

Below 36,400 97 97%

36,401-182,00 3 3%

Above 182,000 0 0%

Total: 100 100%

Figure No. 16 Income (Kita)
Table No. 6 Income (Kita)

The results in Table 6 and Figure 16 showed that most of the respondents’ incomes
amounted to Below 36,400 as 97% came from this income bracket. On the other hand, the
remaining 3% came from income brackets amounted to 36,401-182,000.

It is important to note that since the sampling method used was convenience sampling, it
is justifiable that the respondent's ages are scattered.

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Product Satisfactory

Product Quality Mean Standard Deviation Descriptive Rating

(SD) (DR)

Appearance 3.28 0.52 Very Satisfactory (VS)

Smell 3.14 0.47 Satisfactory (S)

Texture 3.09 0.57 Satisfactory (S)

Price 3.21 0.46 Satisfactory (S)

Taste 3.42 0.61 Very Satisfactory (VS)

Over-All 3.23 0.0575 Satisfactory (S)

Table No. 7 Product Satisfactory

Legend:

1.0 – 1.75 – Very Dissatisfactory (VD)

1.76 – 2.50 – Dissatisfactory (D)

2.51 – 3.25 – Satisfactory (S)

3.26 – 4.00 - Very Satisfactory (VS)

The product's appearance (mean: 3.26, SD: 0.52) and taste (mean: 3.42, SD: 0.61) were
rated as very satisfactory, making them its strongest aspects, though some variability in
taste suggests room for refinement. Smell (mean: 3.14, SD: 0.47), texture (mean: 3.09, SD:
0.57), and price (mean: 3.21, SD: 0.46) were rated satisfactory, with relatively consistent
feedback on price and smell. However, texture showed a broader range of opinions,
indicating it might not appeal equally to all customers. Overall, the product (mean: 3.23,
SD: 0.0575) was rated satisfactory. While the product excels in appearance and taste,
improvements in texture and consistency of taste could further enhance customer
satisfaction.

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Important Factors When Purchasing (Mahalagang Salik sa Pagbili)

Choices Frequency Percentage

Health benefits 76 38%

Taste 54 27%

Texture 24 12%

Price 41 20%

Brand 6 3%

Total: 201 100%

Table No. 8 Important Factors When Purchasing Figure No. 17 Important Factors When Purchasing
(Mahalagang Salik sa Pagbili) (Mahalagang Salik sa Pagbili)

The data in Table 8 and Figure 17 shows that health benefits are the most important factor
for consumers when purchasing a product, making up 38% of responses, followed by taste
(27%) and price (20%). This suggests that consumers prioritize health and wellness, with
sensory qualities like taste and texture (12%) also playing a role. While price is a factor, it
is less important than health and taste. Brand (3%) has the least influence, showing that
consumers focus more on product quality and benefits than on reputation. These findings
can guide businesses in aligning their products with consumer priorities.

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Likeliness of Choosing a Healthier Products (Posibilidad ng Pagpili ng Mas Malusog
na Produkto)

Choices Frequency Percentage

Very
2 2%
Unlikely
Unlikely 1 1%
Likely 68 68%
Very Likely 29 29%
Total: 100 100%

Table No. 9 Likeliness of Choosing a Healthier Products Figure No. 18 Likeliness of Choosing a Healthier Products
(Posibilidad ng Pagpili ng Mas Malusog na Produkto) (Posibilidad ng Pagpili ng Mas Malusog na Produkto)

The data in Table 9 and Figure 18 highlights that the majority of respondents are inclined
to choose healthier products, with 68% indicating they are "likely" and 29% "very likely"
to make such a choice. Only a small percentage are hesitant, with 2% being "very unlikely"
and 1% "unlikely." These results suggest a strong preference for healthier options among
consumers, reflecting an increasing awareness of health and wellness in purchasing
decisions. Malabasawrap can use this insight to focus on promoting health benefits to
appeal to this growing demand.

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Amount Customers Willing to Pay (Halaga na Handang Bayaran ng Mamimili)

Choices Frequency Percentage

50-100 99 99%

101-150 1 1%

150-200 0 0%

Total: 100 100%

Table No. 10 Amount Customers Willing to Pay (Halaga na Figure No. 19 Amount Customers Willing to Pay (Halaga
Handang Bayaran ng Mamimili) na Handang Bayaran ng Mamimili)

Table 10 and Figure 19 reveals that 99% of customers are willing to pay between ₱50 and
₱100 for food wrappers, while only 1% are willing to pay ₱101 to ₱150, and none are
willing to pay above ₱150. This indicates a strong preference for affordability, with the
majority of consumers expecting the product to remain within a lower price range.
Malabasawrap should focus on pricing strategies that align with this willingness to pay,
ensuring the product is competitively priced to capture the largest market segment.

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Frequency of Purchasing Food Wrappers (Dalas ng Pagbili ng Food Wrappers)

Choices Frequency Percentage

Daily 4 4%

Weekly 22 22%

Monthly 57 57%

Rarely 17 17%

Total: 100 100%

Tabe No. 11 Frequency of Purchasing Food Wrappers Figure No. 20 Frequency of Purchasing Food Wrappers
(Dalas ng Pagbili ng Food Wrappers)) (Dalas ng Pagbili ng Food Wrappers)

The data in Table 11 and Figure 20 shows that most consumers purchase food wrappers on
a monthly basis (57%), indicating it is a product often bought in bulk or for planned use.
A smaller proportion buys them weekly (22%), while only 4% purchase them daily,
suggesting limited daily demand. Additionally, 17% of respondents purchase food
wrappers rarely, which could reflect lower individual need or occasional usage. These
findings suggest that food wrappers are typically seen as a non-staple item purchased
periodically rather than frequently, which Malabasawrap can use to adjust production and
marketing strategies accordingly.

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Places to Buy Food Wraps (Mga Lugar na Mabibilhan ng Food Wraps)

Choices Frequency Percentage

Grocery Store 47 41%

Farmer's Store 9 8%

Online Store 2 2%

Specialty
Foos Store 5 4%

Supermarket 52 45%

Total: 115 100%

Tabe No. 12 Places to Buy Food Wraps (Mga Lugar na Figure No. 21 Places to Buy Food Wraps (Mga Lugar na
Mabibilhan ng Food Wraps) Mabibilhan ng Food Wraps)

Table 12 and Figure 21 show that supermarkets (45%) and grocery stores (41%) are the
most common places where consumers buy food wraps, accounting for the majority of
preferences. Other options, such as farmer's stores (8%), specialty food stores (4%), and
online stores (2%), are less popular. This indicates that consumers prefer to purchase food
wraps from accessible and well-stocked locations, like supermarkets and grocery stores,
rather than niche or online options. Businesses should focus on distributing their products
to supermarkets and grocery stores to maximize reach and convenience for customers.

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 THE MANAGEMENT ASPECT

Objectives of the Management Aspect

➢ To establish a well-defined organizational structure with clear roles to ensure

smooth daily operations;
➢ To implement strict quality control standards to guarantee product consistency and
high customer satisfaction;
➢ To cultivate a collaborative work environment among partners to support efficient
decision-making;
➢ To create a training program focused on enhancing employees' skills in sustainable
and ethical production;
➢ To build and maintain a reliable supply chain by forming strong partnerships with
local suppliers of squash and moringa.

Pre–operating Period
It Pre-operation period is when the proponents should look for a potential location to put
up the business. These are the activities that the project originators should accomplish
before the execution of the business:
1. Secure necessary permits and licenses for business operations.
• Department of Trade and Industry,
• Mayor and Business Permit,
• Barangay Clearance,
• Bureau of Internal Revenue,
• Social Security System
• Fire Permit
• Sanitation Permit

2. Permits from the City Mayor

3. Applying for Tax Identification Number

4. Procurement of equipments and materials.

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 5. Set up production facility, equipment, and arrange utilities

6. Contract for the Rental Space

Project Originators/ Promoters/ Managers

a. Business Proponents

The management structure of Malabasa Wrapper business would be devised to ensure that
the work is done in an orderly manner and communication between all the partners is
smooth. The business proponents are being form of general partnership of Jernave Lobo
as the Operation Manager, Floradel Adel and Jonalyn Dujale for the finance, Amiel
Benedict Romero and Edguardo for the Marketing of the business. Proponents have
agreed to invest an equal share amounting P20,000 each.

Business Proponents Initial Capital Investment

Jernave Lobo P 20,000

Floradel Adel P 20,000

Jonalyn Dujale P 20,000

Edguardo Ibe P 20,000

Amiel Bendict Romero P 20,000

Total P 100,000

b. Management

Business Role in the Participation in The

Proponents Partnerships Management

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 Jernave Lobo General Operation Manager

Floradel Adel General Finance

Jonalyn Dujale General Human Resource

Edguardo Ibe General Marketing

Amiel Benedict
General Marketing
Romero

Project Schedule

Before the execution of the business venture, numerous actors should be considered
by the proponents. Activities such as canvassing and availing raw materials, ensuring
commercial space contract for the location of the business, and the registration of
necessary ermits are included for the pre-operating period of Malabasawrap.
1. Market Research and Creating Feasibility Study (September – December 2024)
a. This is to identify the factors to consider and strategies to know if Malabasawrap is
feasible and viable through focus groups and consumer preference research.
2. Canvass Raw Materials and Equipment and Product Development (September -
October 2024)
b. Completion and initial set-up of production process for Malabasa wrappers
3. Location (October 2024)
c. This activity pertains to looking for the establishment to rent and for rental contract.
4. Purchasing Raw Materials and Equipment (November 2024)
d. This activity occurs for pilot low-scale run to test output and feedback for adjustment
or development of the product.
5. Marketing Strategy (November 2024)
e. Formulation and implementation of marketing strategies, branding, and promotions.
6. Registration of Permits (December – January 2025)

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 f. The management will apply for the necessary permits neded for the business. In
accordance to Executive Order No. 71 and 72, the management will apply and
register for approval of plans for the stall shop outlet.

• Department of Trade and Industry,

• Mayor and Business Permit,

• Barangay Clearance,

• Bureau of Internal Revenue,

• Social Security System

• Fire Permit

• Sanitation Permit

7. Official Launch (February 2025):

Introduce Malabasa wrappers in the market with a launching activity and

promotional campaigns

Activities Sep Oct Nov Dec Jan Feb

Market Research and Creating
Feasibility Study
Canvass Raw Materials and
Equipment and Product Development
Location
Purchasing Raw Materials and
Equipment
Marketing Strategy

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 Registration of Permits
Official Launch

Operating Period

The Operating Weekly Schedule of Malabasawrap

Time Monday to Saturday

Production activities, such as ingredient
preparation, mixing, and cooking and to
8:00 a.m. to 11:00 a.m.
produce fresh output for the day and quality
control.
Quality control checks and samples for
production from the morning time will be
11:00 am to 12:00 p.m. checked for maintaining high standards on
consistency, texture, and flavor.

Packaging and labeling the product with

1:00 p.m. to 3:00 p.m.
care and quality control.
Inventory management, cleaning up, and
3:00 p.m. to 5:00 p.m. restocking of supplies for the next day's
production and quality control.

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Form of Business Ownership

The business will be a general partnership, with Jernave Lobo as Operation Manager,
Floradel Adel in charge of Finance management, and Jonalyn Dujale as Human Resource,
while Amiel Benedict and Edgardo Ibe will attend to the marketing needs. This is a well-
balanced approach that can be used in adapting to challenges or maximizing opportunities.
The capital of the business was from the equal share invested by the proponents which
amounting to P 20,000 each as an initial investment. Profits will be reinvested to increase
production and new areas for expansion as the business expands. General partnership
arrangements ensure quick decision-making and speedy deployment of resources
necessary in a competitive market.

Internal Organization

Number of Employees in
Position Reports to
the Position

Operation Manager 1 Owners/Partners

Cashier 1 Operation Manager
Staff/Crew 2 Operation Manager

Job Description and Qualification

Below is a list of the members of the organization, along with the job descriptions
and qualifications:

Position: Operations Manager

Job Responsibilities:

• Oversee daily production and ensure quality standards are met in the
preparation of Malabasawraps.

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 • Manage inventory of raw materials and coordinate with suppliers to
maintain consistent supply.

• Develop and implement operational strategies to improve productivity and

reduce costs.

Qualifications:

• Have a bachelor degree in business (management/administration).

• Strong leadership and organizational skills, with the ability to manage a

team.

Position: Cashier

Job Description:

• Process customer transactions efficiently, including processing payments

and providing accurate change.

• Maintain records of daily sales, prepare end-of-day reports, and ensure

cash accuracy.

• Provide excellent customer service by answering questions about products

and promotions.

Qualifications:

• Previous experience as a cashier or in a customer service role is an

advantage.

• Good math skills and attention to detail in handling cash and balancing
daily records.

Position: Staff/Crew

Job Descriptions:

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 • Prepares and assembles Malabasawraps according to company standards
and recipes.

• Maintains cleanliness and sanitation of the kitchen, storage, and customer

areas.

• Assist in packaging, inventory management, and stocking of materials as

needed.

Qualifications:

• Can work in a fast pace environment; upholds food safety practices

principles.

• Team player with excellent communication.

Labor Benefits

• Social Security System

Employees will contribute 4.5% of their basic salary toward the Social Security
System (SSS), based on the guidelines provided by the SSS Corporate
Communications Department (2019).
• PHILHEALTH
Employees are to contribute 4% of their basic salary to PhilHealth, as outlined in
the PhilHealth Contribution Table for the years 2019 through 2025.
• Pag-Ibig
Malabasawrap ensures compliance with government regulations by providing
employees with labor benefits, including contributions to the Pag-IBIG Fund. This
allows employees to access affordable housing loans, savings programs, and short-
term financial assistance, promoting their financial security and well-being.
• 13 Month Pay
All regularized employees are entitled to a 13th-month bonus equivalent to their
basic monthly salary.

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Organizational Chart

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THE OPERATIONAL ASPECT

Objectives of the Operational Aspect

➢ To develop and implement a smooth production process that maximizes output,

minimizes waste, and reduces production time without compromising quality;

➢ To establish strict quality control standards at every production stage to

maintain the Malabasawrap’s texture, nutritional value, and freshness;

➢ To source raw materials locally to support sustainable agricultural practices,

reduce carbon footprint, and contribute to the local economy;

➢ To manage costs through efficient use of materials, energy-saving techniques,

and bulk purchasing strategies to keep the Malabasawrap affordable for
consumers; and

➢ To adhere to food safety regulations and standards, ensuring all products meet
health and safety guidelines for consumer confidence and regulatory
compliance.

Product Specifications

Malabasa Wrapper represents something new and healthy in the world of food packaging,
offering a healthier alternative to traditional wrappers, such as those used for lumpia. Being
an innovative product that combines two essential local Filipino vegetables, Moringa
(Malunggay) and Squash (Kalabasa), it will provide a health-conscious food wrapper that
is not only gluten-free and low in carbohydrates but full of essential vitamins, minerals,
fiber, and antioxidants.

Steps Time of Production:

(Preparation)

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 First, prepare all the ingredients: 1.5kg all-purpose flour; 3 minutes
375g squash; 187.5 grams moringa powder; and 4 1/2 cup
of water.

Second, blend the moringa until a fine powdered texture is 1 minute

achieved.

Third, cut the squash into a small chunk and boil it before 10 minutes
mashing it into a smooth consistency.

Then, mix moringa powder and squash using the blender 1 minute
until the mixture becomes smooth.

Next, add the wet mixture of squash and moringa to flour. 5 minutes
Add water to the dry mixture and mix till a smooth batter
forms.

TOTAL TIME OF PREPARATION 19 minutes

Steps Time of Production:

(Cooking)

Next, preheat a non-stick pan. (Heat over medium flames) 1 minute

Then, fry the wrapper. Let only thin layers of the batter fill
the pan.

Next, peel off the wrappers on the pan and cool it off.
7 minutes
Inspect every wrapper to ensure uniform thickness and resist
tearing. Reject or recycle those that fail the quality control
check

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 Lastly, pack in an airtight container, and store in shelves for 5 minutes
selling.

TOTAL TIME OF COOKING 12 minutes

TOTAL TIME OF PRODUCTION 31 minutes

Service Specifications

Raw Materials

The following tables are a list of direct and indirect raw materials used in the production
process and their corresponding quantity and prices needed to produce a five (5) package
of Malabasawrap. One package contains 30 sheets of Malabasa wrapper.

Raw Materials
Ingredients Image Quantity Unit Price Total Cost
Squash 375 grams 0.09 P 33.75
Moringa 187.5 grams 0.16 P 30.00
Flour 1500 grams 0.05 P 75
Water 36 ounces 0.02 P 0.72
Zip Lock 5 pieces 3 P 15.00
Bag for
Packaging
Printed Logo 5 pieces 2.50 P 12.50
Total Raw Materials Used: P 118.10

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 Direct Materials

Image Quantity Price Per Price for a Price for a

Unit Week Month

Squash 1 Kilogram P 85.00 P 4,958.33 P 19,833.33

Moringa 500 Grams P 20.00 P 20.00 P 20.00

Flour 1 Kilogram P 50.00 P 11,666.67 P 46,666.67

Water 1 Container P 30.00 P 30.00 P 120.00

Zip Lock Bag 1 Pack P 60.00 P 2,100.00 P 8,400.00

for Packaging (20 pcs)

Printed Logo 100 pcs

Total: P 75,040.00

Indirect Materials

Image Quantity Price Per Price for a Price for a

Unit Week Month

Pan 1 set (3 P 184.00 P 184.00 P 184.00

pcs)

Spoon 1 set (12 P 91.00 P 91.00 P 91.00

pcs)

Bowl 1 set (3 P 74.00 P 74.00 P 74.00

pcs)

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 Measuring Cups 1 set P 69.00 P 69.00 P 69.00
& spoons

Casserole 1 set (3 P 749.00 P 749.00 P 749.00

pcs)

Strainer 2 pcs P 95.00 P 190.00 P 190.00

Chopping board 1 set (3 P 64.00 P 64.00 P 64.00

pcs)

Knife (w/ 1 set (6 P 140.00 P 140.00 P 140.00

scissors) pcs)

Electricity P57.57 P 374.99 P 1,499.00

Water P 35.71 P 250.00 P 1,000.00

Blender 1 pc P 350.00 P 350.00 P 350.00

Printed Logo

Gas 1 pc P 870.00 P 870.00 P 870.00

Total: 5,280.00

Production Service Delivery

A flow chart that presents the product’s manufacturing process or service delivery to the
consumers. A detailed step-by-step procedure presenting product manufacturing/service
delivery with corresponding photos and descriptions must be included.

Production Processs

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The Malabasa Wrapper is made through a structured process designed to ensure nutrition,
quality, and consistency of the final product. Source fresh high-quality ingredients, blend
them into smooth dough, shape carefully, and cook the wrappers. The following outlines
the production process for the Malabasa Wrapper.

Sourcing Raw Materials

Image: Ingredients like Moringa leaves ?/powder and Squash, flour, water

Cleaning & Blending

Image: Mixing ingredients in a large bowl or dough blending process.

Cooking

Image: Rolling dough into thin sheets or wrappers cooking on a griddle.

Cooling & Packaging

Image: Wrappers cooling on a flat surface and being wrapped individually in compostable
packaging.

Quality Control & Distribution

Image: Inspecting wrappers for quality or stacked wrappers ready for shipping.

Building and Facilities

A complete illustration and discussion of the provision of space in the facility must be
included in this part.

Machinery and Equipment

A comprehensive list of factory equipment, including furniture and fixtures. Each item
must be presented with its required specifications, quantity needed, and estimated prices.

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 Production Equipment

Items Image Quantity Price Estimated Price

Gas Range 1 pc P 394.00 P 394.00

Gas Tank 1 pc P 870.00 P 870.00

Big Pan 3 pcs P 184.00 P 552.00

Weighing Scale 1 pc P 290.00 P 290.00

Measuring cup & 1 set P 45.00 P 45.00

spoon

Strainer 1 set P 89.00 P 89.00

Whisk 1 set P 129.00 P 129.00

Blender 1 pc P 350.00 P 350.00

Total: P 12,719.00

Service Equipment
Items Image Quantity Price Estimated
Price
Motorcycle 1 pc P 28,499.00 P 28,499.00
Storage Box 1 pc P 540.00 P 540.00
Total: P 29,039.00

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 Tools and Supplies

Items Image Quantity Price Estimated Price

Big bowl 1 set (3 pcs) P 74.00 P 74.00

Tongs 1 pc P 40.00 P 40.00

Strainer 1 pc P 150.00 P 150.00

Organizers 1 pc P 1,500.00 P 1,500.00

Total: P 1,764.00

Auxiliary

Items Image Quantity Price Estimated Price

Electric Fan 3 pcs P 679.00 P 2,037.00

Light Bulbs 6 pcs P 105.00 P 630.00

Mono-Block 6 pcs P 225.00 P 1,350.00

Chair

Refrigerator 1 pc P 10,000.00 P 1,269.00

Computer Set 1 P 8,000.00 P 8,000.00

(Cashier &
Customer
Service)

Receipt Printer 1 P 745.00 P 745.00

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 Office Desk 1 pc P 1,199.00 P 1,199.00

Shelf 1 pc P 479.00 P 479.00

Stainless 1 pc P 1,099.00 P 1.099.00

working table

Fire 1 pc P 580.00 P 580.00

Extinguisher

Total: P 17,388.00

Office Supplies

Items Image Quantity Price Estimated Price

Pen 2 P 10.00 P 20.00

Receipt Paper 1 P 15.00 P 15.00

Stapler 1 P 44.00 P 44.00

Total: P 79.00

Sanitary Supplies

Particular Image Quantity UMS Estimated Total Cost

Unit Cost

Dishwashing 1 Liters P 14.25 P 14.25

Liquid

Soap 4 Unit P 20.00 P 80.00

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 Tissue rolls 1 Pack P 150.00 P 150.00

Sponge 2 Unit P 12.20 P24.40

Towel 5 Unit P 19.83 P 96.90

Dust Pan 1 Unit P 59.00 P 59.00

Soft Broom 1 Unit P 56.00 P 56.00

Floor Map 1 Unit P 331.00 P 331.00

Garbage Bin 1 Unit P 140.00 P 140.00

Trash Bag 1 Unit P 39.00 P 39.00

Hand 1 Unit P 215.00 P 215.00

Sanitizers

Disposable 1 Unit P 30.00 P 30.00

Gloves

Apron 5 Unit P 100.00 P 500.00

Hair Net 4 Unit P 70.00 P 70.00

Mouth Mask 1 Unit P 30.00 P 30.00

Alcohol 1 Unit P 164.00 P 164.00

Total: P 2,486.94

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 Machinery and Equipment Amount

Production Equipment P 12,719.00

Service Equipment P 29,039.00

Tools and Supplies P 1,764.00

Auxiliary P 38,769.00

Office Supplies P 79.00

Sanitary Supplies P 2,486.94

Total: P 84,856.94

Labor Requirements for Production

The schedule of labor required to sustain monthly operations. Personnel must be classified
as direct and indirect laborers with corresponding gross earnings per person. The business
will have two types of labor, direct and indirect labor.

Position Numbers of the Employees Number of Working Hours

in the Position

Indirect Labor

Store/Operation Manager 1 8 hours

Cashier 1 8 hours

Direct Labor

Production Staff 2 8 hours

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Proposed Salary Expense

Monthl Annua
Per PhilHe 13th Total
Descr Per Per y l Gross
Mon SSS alth HDM Mont Month
iption Day Year Contrib Contri Income
th (5%) F h Pay ly Pay
ution bution

Opera P P P P P P P P P P P
tion 450. 11,7 140,40 2,140. 400.00 200.0 2,740.0 32,880 14,40 15,330 183,96
Mana 00 00.0 0.00 00 0 0 .00 0.00 .00 0.00
ger 0

Cashi P P P P P P P P P P P
er 400. 10,0 120,96 1,410. 400.00 200.0 2,010.0 24,120 10,08 11,037 132,45
00 80.0 0.00 00 0 0 .00 0.00 .60 1.20
0

Produ P P P P P P P P P P P
ction 400. 10,0 120,96 1,410. 400.00 200.0 2,010.0 24,120 10,08 11,037 132,45
Staff 00 80.0 0.00 00 0 0 .00 0.00 .60 1.20
0

Produ P P P P P P P P P P P
ction 400. 10,0 120,96 1,410. 400.00 200.0 2,010.0 24,120 10,08 11,037 132,45
Staff 00 80.0 0.00 00 0 0 .00 0.00 .60 1.20
0

P P P P P P P P
xTotal: 656,64 7,780. 2,000. 1,000. 10,780. 129,36 54,72 713,76
0.00 00 00 00 00 0.00 0.00 4.80

FT-CRD-119-01 | STI College <School Name> 75

Office and Plant Location

Malabasawrap will be situated at T. Aguas street, Corner, Macarthur Hi-way, Balibago,

Angeles City, Pampanga, Philippines, 2009. It will be nearby Balibago Barangay Hall and
STI College Angeles. It has been agreed upon that the lease per month would be P8,000,
excluding the electricity and water bill. The agreement includes two (2) months deposit
and one (1) month advance with a contract of one (1) year.

Production Schedule

The products were made per batch as the proponents decided to make ready-to-sell
Malabasawraps.

Schedule Per Day Per Week Per Month Year 1

Batch 8:00 A.M – 12:00 40 Packs 240 Packs 1,040 Packs 12,480 Packs
1 P.M
(1,200 pcs) (7,200 pcs) (31,200 pcs) (374,400 pcs)

Batch 1:00 P.M – 4:00 P.M 30 Packs 180 Packs 780 Packs 9,360 Packs
2
(900 pcs) (5,400 pcs) (23,400 pcs) (280,800 pcs)

Total: 70 Packs 420 Packs 1,820 Packs 21,840 Packs

FT-CRD-119-01 | STI College <School Name> 76

 (2,100 pcs) (12,600 pcs) (54,600 pcs) (655,200 pcs)

Utilities and Waste Disposal

Water

The water supply for the business will be provided by Balibago Waterworks System Inc.,
the designated supplier in Balibago, Angeles City. This will fulfill the company’s
requirements for preparing ingredients, ensuring cleanliness in production areas, and
washing utensils used in the manufacturing process.

Electricity

The Angeles Electric Corporation will supply electricity to power the company’s
machinery, lighting, and other electrically dependent equipment. Reliable electricity
ensures uninterrupted operations and maintains the efficiency of production processes.

Internet

Converge Inc. will provide high-speed internet services to support seamless

communication, digital marketing efforts, and day-to-day business operations. The reliable
connection from Converge Inc. enables streamlined workflows, efficient data management,
and access to online platforms, ensuring the company remains interconnected and
operationally efficient.

Gas

Gas plays a vital role in Malabasawrap's utility requirements, serving two primary
purposes: cooking and delivery operations. Gas is essential for cooking processes during
the preparation of the moringa and squash blend, ensuring consistent quality and
production efficiency. Additionally, gas-powered vehicles will be used for delivering
finished products to distributors and customers, guaranteeing timely and efficient delivery
services to meet market demands. Both uses of gas are critical to maintaining the smooth

FT-CRD-119-01 | STI College <School Name> 77

operation of production and logistics for Malabasawrap..

Waste Disposal

Efficient waste disposal is a key aspect of Malabasawrap's operations, reflecting its

commitment to sustainability and environmental responsibility. The company prioritizes
eco-friendly waste management practices to minimize its ecological footprint and ensure
compliance with local regulations. By adopting effective waste segregation and disposal
systems, Malabasawrap reduces waste-related costs and enhances operational efficiency.
This approach not only aligns with the company's mission to promote sustainable practices
but also supports its goal of maintaining a balance between environmental stewardship and
cost-effective utility management.

Overhead Expense Monthly Daily Per Unit

Water 450.00 17.31 0.25

Electricity 1,000.00 38.46 0.55

Internet 1,000.00 38.46 0.55

Gas 870.00 33.46 0.48

Transportation 500.00 19.23 0.27

Waste 100.00 3.85 0.05

Utilities Expense 3,920.00 150.77 2.15

Rent Expense 10,000.00 384.62 5.50

Depreciation – Tools 570.20 21.93 0.31

and Equipment

Total: 18,410.20 652.08 7.96

FT-CRD-119-01 | STI College <School Name> 78

Unit Production Cost

The following table presents the cost of raw materials and labor needed to produce a unit
of Malabasawrap.

Malabasawrap
Quantity Price
Squash 93.75 grams P 8.44
Moringa 46.875 grams P 1.875
Flour 375 grams P 18.75
Water 9 ounces P 0.18
P 34.87
Direct Labor
Water/Electricity (P 1,050 / 1,820 units pers month) P 0.58
Transportation (P 500/ 1,820 units pers month) P 0.27
Facilities (P 10,000/ 1,820 units pers month) P 5.49
Gas (P 870/ 1,820 units pers month) P 0.48
Labor Cost (P 420/ 70 packs per day) P 6.00
P 12.82
Total: P 47.69
Add: 36.30% Mark Up Price P 17.31
Malabasawrap Price P 65.00
Fixed Price: P 65.00

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THE FINANCIAL ASPECT

Objectives of the Financial Aspect

• To achieve steady revenue growth within the first fiscal year through targeted
marketing strategies, customer engagement, and expanded product distribution in
Balibago, Angeles City;

• To implement a financial monitoring system that tracks cash flow, profitability, and
return on investment, ensuring efficient resource allocation and financial stability;

• To comply with all financial and industry regulations, ensuring transparency and
avoiding legal or financial setbacks that may impact Malabasawrap’s operations
and reputation;

• To establish partnerships with local suppliers, distributors, and retailers to optimize

costs, streamline supply chain operations, and enhance financial performance; and

• To allocate a contingency fund and working capital that supports operational

continuity and mitigates risks associated with unforeseen financial challenges.

Statement of Assumptions

This detail the amount of initial capital investment; date of the fiscal year; operating days
per annum; percentage of annual production that will be sold; rent expenses; salaries and
wages; additional expenses for 13th-month pay, SSS, PhilHealth, and Pag-Ibig
contributions; depreciation method for fixed assets; utility expenses; supplies and indirect
materials expense; and the cost of sales.

The cost of sales presents the total annual production units of the product and/or service.
This can be derived by listing the daily production output (derived from the production
schedule) of the proposed business multiplied by the number of workers, multiplied by the
number of workdays in a week, multiplied by the number of weeks in a month, then in a
year.

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A sample is presented below:

Daily production output 2,400

Multiply: No. of Workers 3
Total daily production units 7,200
Multiply: No. of working days in a week 6
Total weekly production units 43,200
Multiply: No. of weeks in a month 4
Total monthly production units 172,800
Multiply: No. of months in a year 12
Total annual production units 2,073,600 pcs

Statement of Assumptions

It presents the estimated expenditures of the firm on building and site facilities, machinery
and equipment, furniture and fixture, and salaries and wages, among others. A brief
narrative specifying the basis of the assigned cost/amount for each area must be included.

Statement of Assumptions
Expenditures Estimated Amount

Production Equipment 2,700.00

Facility Equipment, Furniture,
and Fixtures 21,800.00
Salaries and Wages 28,600.00
Registration, taxes, and licenses 2,000.00
Training and Development 5,000.00
Working Capital requirements:
Direct Materials 63,200.00
Direct Labor 20,800.00
Factory Overhead 3,000.00
Advance Expenditures 2,300.00
Contingency Fund 5,000.00
Total Project Capital
Investment 154,400.00

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Sources of Capital

This indicates the source of the initial capital investment (i.e., a partnership business must
present the classifications of each partner [general, capitalist] along with their capital
contribution [if the source of capital is through own funding or savings]).

Financial Analysis [see Feasibility Study Guide (Financial Aspect).xlsx for full
details]

a. Five (5)-year Projected Statement of Comprehensive Income

b. Five (5)-year Projected Cash Flow Statement

c. Five (5)-year Projected Statement of Financial Position

d. Ratio Analysis (liquidity, solvency, activity, and profitability ratios)

e. Comparison of the results of the ratio analysis to industry averages

FT-CRD-119-01 | STI College <School Name> 82

Projected Statement of Comprehensive Income

FT-ARA-020-00 | STI College <School Name> 83

Projected Cash Flow Statement

Malabasawrap

Projected Cash Flow Statement

As of December 31, 201A - 201E

201A 201B 201C 201D 201E

Cash Balance Beginning - 124,492.73 231,111.19 405,409.57 696,279.38
Initial Investment 154,400.00 - - - -
Collections from Receivables 192,628.80 277,523.06 334,298.34 386,114.58 445,962.34
Cash Sales 1,100,736.00 1,271,350.08 1,468,409.34 1,696,012.79 1,958,894.77
Total cash available 1,447,764.80 1,673,365.87 2,033,818.87 2,487,536.95 3,101,136.50
Less: Payments
Purchase of Assets 53,542.00 - - - -
Purchase of raw materials 531,143.34 598,864.12 675,219.29 761,309.75 858,376.74
Payment of direct labor 249,600.00 254,592.00 259,683.84 264,877.52 270,175.07
Payment of Factory overhead 38,623.80 38,684.60 38,746.01 38,808.03 38,870.67
Operating Expense 342,172.60 351,716.33 380,642.86 389,386.43 411,925.04
Payment of Payables 113,816.43 185,236.24 265,762.08 299,646.74 337,851.70
Income Tax - 18,787.51 27,740.52 58,747.07 103,062.42
1,328,898.17 1,447,880.79 1,647,794.59 1,812,775.54 2,020,261.65
Add: Non-Cash Expenses
Depreciation Expense 5,626.10 5,626.10 5,626.10 5,626.10 5,626.10
Doubtful Accounts Expense 0.00 0.00 13,759.20 15,891.88 18,355.12
124,492.73 231,111.19 405,409.57 696,279.38 1,104,856.07

FT-ARA-020-00 | STI College <School Name> 84

Projected Statement of Financial Position

FT-ARA-020-00 | STI College <School Name> 85

THE SOCIO-ECONOMIC ASPECT

Objectives of the Socio-Economic Aspect

➢ To promote healthier eating habits by offering a nutritious, low-carb, and gluten-

free alternative to traditional food wraps, enhancing the overall well-being of
consumers;

➢ To support local agriculture by sourcing Moringa and squash from local farmers,
fostering sustainable farming practices, and creating a steady market for these
crops;

➢ To minimize environmental impact by reducing reliance on plastic and synthetic

wrappers, encouraging the use of eco-friendly, biodegradable packaging that aligns
with sustainable consumption practices;

➢ To contribute to local economic growth by creating job opportunities in production,

distribution, and retail, while supporting small businesses and the wider supply
chain; and

➢ To raise awareness of the nutritional and environmental benefits of the Malabasa

Wrapper, educating consumers on the importance of healthier food choices and
sustainable living practices.

FT-ARA-020-00 | STI College <School Name> 86

Social Implications

The Malabasa Wrapper business is committed to addressing key public health concerns by
offering a healthier alternative to traditional food wrappers, which are often high in
processed ingredients and preservatives. By providing a gluten-free, low-carb option made
from nutrient-rich ingredients like Moringa and squash, the business helps consumers make
better dietary choices, particularly those with specific health goals such as weight
management or improving nutritional intake. The wrapper’s high content of essential
vitamins, antioxidants, and fiber promotes overall well-being, making it an appealing
option for individuals seeking to adopt healthier eating habits.

In addition to improving personal health, the business plays a crucial role in reducing the
environmental footprint associated with conventional plastic or synthetic wrappers. These
traditional packaging materials contribute to pollution and waste, and their non-
biodegradable nature poses long-term challenges for the environment. By offering a
biodegradable and plant-based wrapper, Malabasa Wrapper contributes to a more
sustainable food system, reducing the dependency on harmful single-use plastics.

The Malabasa Wrapper business also has the potential to promote community development
by incorporating local agricultural products, such as Moringa and squash. These
ingredients are not only highly nutritious but also serve as a means to support local farmers
and enhance the local agricultural economy. By sourcing these ingredients locally, the
business encourages sustainable farming practices and provides farmers with a stable
market for their crops. This creates a mutually beneficial relationship where the agricultural
sector thrives, and the community becomes more resilient and self-sufficient. Moreover,
the business aims to educate consumers on the benefits of these natural ingredients, helping
raise awareness about the importance of incorporating more plant-based, locally sourced
foods into their diets.

FT-ARA-020-00 | STI College <School Name> 87

Economic Implications

The Malabasa Wrapper business holds significant potential to drive local economic growth
in Balibago, Angeles City. First and foremost, it will create employment opportunities
across various stages of the business operation, from production to distribution and retail.
As the business grows, additional jobs in marketing, logistics, and customer service will
also emerge, offering stable income and fostering skill development within the community.
This will be especially important for the local workforce, providing opportunities for
individuals to gain practical experience and build careers in the growing food and
sustainability sectors.

Furthermore, by sourcing Moringa and squash directly from local farmers, the business
strengthens the agricultural economy in the region. This stable demand for Moringa and
squash helps to ensure that farmers have a reliable income stream, reducing their financial
instability and encouraging them to invest in sustainable farming practices. In this way,
Malabasa Wrapper can play a key role in stabilizing and growing the local agricultural
sector while promoting eco-friendly agricultural practices that benefit the environment in
the long run.

The success of Malabasa Wrapper will also foster the development of supporting
businesses within the local economy. These include packaging suppliers, transportation
services, and retail outlets, all of which will see an increase in demand as the business
expands. In the broader context, the business can stimulate growth in the food industry,
encouraging innovation and the development of other health-focused and environmentally
sustainable products. By positioning itself as a leader in this niche market, the Malabasa
Wrapper business will contribute to the diversification of the local economy, positioning
Balibago as a hub for sustainable food products.

Through these efforts, the business not only generates direct economic benefits but also
contributes to the long-term economic development of the region. By promoting a cycle of
local production, consumption, and innovation, Malabasa Wrapper helps build a more
sustainable and prosperous economy for the community of Balibago and the wider
Pampanga region.

FT-ARA-020-00 | STI College <School Name> 88

SUMMARY OF FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS

Summary of Findings

This includes a summary of all the aspects of the business plan. It synthesizes the study’s
five (5) aspects to prove the viability of the proposed product and/or service.

Conclusions

The conclusion must provide answers to the given statement of the problem involving
marketing, management, technical, financial, and socio-economic aspects of the business.

Recommendations

The recommendation part may highlight suggestions/courses of action for existing firms
that succeeded/failed in similar undertakings (as compiled under the review of related
literature section). This may include recommended strategies relating to the five (5)
business aspects. This part may also provide recommendations for future
researchers/students who would simulate or study the viability of a similar business
undertaking.

FT-ARA-020-00 | STI College <School Name> 89

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