COMPUTER 6 3RD PERIODICAL LESSON SUMMARY

WHAT IS DATA? What is Data Collection and the Internet?

Data is raw information, either qualitative (descriptive) Internet-based data collection involves using online
or quantitative (numerical), used for analysis, tools and platforms to quickly access diverse
decision-making, and research across fields. information sources. It is widely used in research,
Primary Data Sources business, and other fields for decision-making and
Primary data is firsthand information collected by analysis.
researchers for specific purposes. Common sources Search Engine
include: A search engine is an online tool that allows users to
● Surveys: Questionnaires or interviews for targeted find information by entering keywords or phrases.
data. Examples: Google, Bing, Yahoo.
● Experiments: Observations or measurements in How it Aids Data Collection:
controlled settings. ● Retrieves information from millions of indexed web
● Interviews: Conversations to gather detailed pages.
insights. ● Provides access to academic papers, reports,
● Observations: Real-time recording of behaviors or news, and websites.
events. Search Engine Optimization (SEO) Tools
● Focus Groups: Small group discussions to explore SEO tools analyze and collect data about online
opinions. content performance and visibility.
Secondary Data Sources Examples: SEMrush, Ahrefs, Google Analytics.
Secondary data is information that has already been How it Aids Data Collection:
collected, processed, and published by others. ● Tracks keyword rankings and website traffic.
Common sources include: ● Analyzes audience behavior and preferences.
● Books and Reports: Published materials on ● Provides insights into competitors’ online
specific subjects. performance.
● Research Papers and Journals: Articles providing Surveys
insights and analyses on various topics. Online surveys involve collecting data by distributing
● Government Publications: Statistics, census data, questionnaires digitally through platforms.
or economic reports. Examples: Google Forms, SurveyMonkey, Typeform.
● Websites and Online Databases: Digital ● How it Aids Data Collection:
repositories of information, such as libraries or ● Gathers feedback, opinions, or demographic data
industry reports. directly from respondents.
● Media: News articles, television reports, or ● Useful for large-scale data collection across
documentaries offering pre-analyzed information geographical regions.
What is Data Gathering? Databases
Data gathering is the systematic process of collecting Online databases store vast amounts of organized
information for analysis, interpretation, and information that can be accessed for specific
decision-making, using techniques to ensure purposes.
reliability and relevance. Examples: PubMed (medical research), JSTOR
Archival and Institutional Method (academic papers), Statista (statistics).
Involves collecting data from existing records, How it Aids Data Collection:
documents, and databases within organizations or ● Provides credible, structured, and topic-specific
institutions. data.
Examples: ● Includes historical and current information.
● Historical documents
● Financial reports Other Data Gathering Methods
● Administrative records 1. Audience Response System (ARS)
● Databases (e.g., census, school records) ARS involves using devices or software to collect
Observation Method real-time responses from participants during events
Involves directly observing behaviors, events, or or presentations.
phenomena in their natural settings. ● Advantages:
Types: ○ Provides instant feedback.
● Participant Observation: The researcher becomes ○ Engages participants interactively.
part of the group being studied. ○ Data is easily analyzed and visualized.
● Non-Participant Observation: The researcher 2. Text Messaging
observes without interacting. This method gathers data by sending and receiving
Examples: information through SMS.
● Watching classroom behavior. ● Advantages:
● Observing customer interactions in a store. ○ Accessible to a broad audience.
Interviews ○ Easy and cost-effective for short surveys or
Involves one-on-one or small-group conversations to reminders.
collect detailed, qualitative data. 3. Social Networking Sites
Types: Platforms like Facebook, Twitter, and LinkedIn are
○ Structured (predefined questions). used for polls, surveys, and gathering insights from
○ Semi-structured (flexible framework). user interactions.
○ Unstructured (open-ended). ● Advantages:
Examples: ○ Reaches a large, diverse audience.
○ Job interviews. ○ Cost-effective with real-time results.
○ In-depth interviews for case studies. 4. Audio/Video Conferencing
Questionnaires and Surveys This involves collecting data through virtual meetings
Involves collecting data through written or online or interviews using tools like Zoom, Google Meet, or
forms filled out by participants. Microsoft Teams.
Examples: ● Advantages:
● Customer satisfaction surveys. ○ Enables real-time, face-to-face interaction
● Demographic questionnaires. regardless of location.
○ Facilitates detailed discussions and
qualitative data collection.